Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast
This week, Rhea Allen had the pleasure of speaking with Karley Cunningham, founder of Big Bold Brand Inc., to dive deep into the world of branding, business strategy, and the innovative tools Karley uses to drive success.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium.
00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham
00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:51 - 01:45 Karley’s Bio
01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies
08:36 - 12:55 Welcome to the show, Karley!
12:56 - 17:08 Transition from Agency World to Consulting
17:09 - 23:50 Interconnection of Business and Brand Strategy
23:51 - 30:13 Pivoting During Crisis
30:14 - 33:25 Importance of Investing in Branding
34:16 - 37:59 Overview of the Surefire Method™
38:00 - 41:03 Building a Brand from the Inside Out
41:04 - 42:19 Positioning Elements in Branding
42:20 - 47:40 Long Tail Equation for Measuring Branding Success
47:41 - 52:40 Building Trust
52:41 - 57:57 Ideal Clients
57:00 – 1:01:25 Reach out to Karley!
1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey!
1:01:58 – 1:02:44 Join the Marketing Expedition Community today!
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