Closing the Gap Between Marketing and Sales with Deanna Shimota | Marketing Expedition Podcast
This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) talks with Deanna Shimota of GrowthMode Marketing. They discuss lead and demand generation and closing the gap between your marketing and sales!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.
00:00 - 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota
00:27 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:45 - 01:35 Deanna’s Bio
01:36 - 05:35 Marketing Essentials Moment: Social Activation
05:36 - 08:34 Welcome to the show, Deanna!
08:35 - 11:26 Difference between Lead generation and Demand generation programs
11:27 - 14:38 Strategy - Narrowing down your audience
14:39 - 15:31 Content - Creating content for every stage of the funnel
15:32 - 19:07 Distribution - Getting that content out there
19:08 - 23:27 Building out digital footprints at the brand awareness stage
23:28 - 26:46 Getting the right audience for Your Webinars
27:38 - 33:23 AI and Chat GPT
33:24 - 37:35 Rhea and Deanna discuss company culture
37:36 - 41:00 Focus on the long-term goal
41:01 - 43:13 Podcast: The Demand Gen Fix @ growthmodemarketing.com/podcast
43:14 - 44:40 Thank you so much, Deanna! Share this podcast!
44:31 - 45:05 Give us a Review! Enjoy your marketing journey!
45:06 - 45:53 Join The Marketing Expedition Community today!
#b2bmarketing #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #business #advertising #smallbusiness #demandgeneration #growthmode
Hosted on Acast. See acast.com/privacy for more information.