Episode 201

The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast

This week, Rhea Allen speaks with seasoned podcast publicist Christina Lenkowski. Christina helps entrepreneurs, coaches, speakers, authors, and support teams go from best-kept-secret to go-to-expert in their industries by appearing on podcasts.

Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast

February 8, 202459m 37s

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Show Notes

Seasoned podcast publicist and educator, ChristinaLenkowski, shares her journey from working in PR to discovering the power ofpodcast guesting for her online business. With over 15 years of experience, shehas helped numerous entrepreneurs, speakers, and authors boost theircredibility and become go-to experts in their industries by appearing onpodcasts.

00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:56 Christina’s Background

01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines

10:50 - 14:24 Christina, welcome to the show!

14:25 - 16:17 The Impact of Podcasts on Business

16:18 - 20:05 Tracking ROI from Podcast Guesting

20:06 - 23:16 The Importance of Sharing Podcast Episodes

23:17 - 27:55 Building Relationships with Podcast Hosts

27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth

31:05 - 33:15 The Evolution of Podcasting

33:16 - 34:17 Hashtag Strategy in Publicity

34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.

35:08 - 43:56 When to Hire a Publicist?

43:57 - 47:46 The Growth of Podcast Listening

47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com

49:04 - 50:32 Maximizing Podcast Guest Appearances

50:33 - 57:07 Encouragement to Embrace Podcast Opportunities

57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

58:50 - 59:37 Join The Marketing Expedition Community today!

#PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine

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