Understanding SEO and Google Ads with Brandon Leibowitz | Marketing Expedition Podcast
On this week’s episode, Brandon Leibowitz of SEO Optimizers and Rhea Allen (Peppershock Media, The Marketing Expedition Community) break down the ins and outs of SEO and Google advertising, and ways to increase traffic to your website!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.
00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any website; It's not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz
00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:30 - 01:12 Brandon’s background
01:13 - 09:09 Marketing Essentials Moment: LinkedIn Marketing
09:10 - 12:14 Welcome to the show, Brandon!
12:15 - 15:09 Using keywords to develop audience trust
15:10 - 19:32 Voice search optimization
19:33 - 21:23 Optimizing your website for search engines and voice search
21:24 - 25:09 What is Schema, and how can it help your brand with SEO?
25:10 - 28:33 Humanizing AI Written Content
29:35 - 35:02 Tools and variations to assist you in improving your Search Engine ranking
35:03 - 37:45 Ad Costs: How It Works in Marketing
37:46 - 40:52 Creating a more niche and targeted strategy
40:53 - 43:47 Providing value and personalization
00:00 - 45:06 Using videos to increase traffic to your website
45:07 - 46:24 Reach out to Brandon at: https://seooptimizers.com
46:25 - 47:18 Thank you so much, Brandon! Enjoy your marketing journey!
47:19 - 48:06 Join The Marketing Expedition Community today!
#seo #digitalmarketing #marketing #branding #advertising #socialmediamarketing #socialmedia #googleads #onlinemarketing #digitalmarketingtips #searchengineoptimization #marketingagency
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