Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast
This week, Rhea Allen had the pleasure of chatting with Jennifer Sutton, CEO of Bright Marketing. They touched on a common issue many CEOs and founders face: a distaste for marketing due to past negative experiences or a lack of understanding.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.
00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton
00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:11 Jennifer’s Bio
01:12 - 05:50 Marketing Essentials Moment: Types of Advertising
05:51 - 08:02 Welcome to the show, Jennifer!
08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/
14:02 - 22:07 Transition to Freelancing
22:08 - 27:01 Full Circle Agency Model
27:02 - 31:11 Advertising as Media Planning and Buying
31:12 - 36:19 Retention Strategies
36:20 - 38:20 Predicting Market Behavior
38:21 - 42:34 CRM and Sales Process Issues
42:35 - 42:53 Adapting Strategies Over Time
43:40 - 46:17 Demystifying Marketing for CEOs
46:18 - 52:08 Importance of Specialized Expertise
52:09 - 58:00 Aggressive Growth Targets
58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)
58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!
1:00:15 – 1:01:01 Join the Marketing Expedition Community today!
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