Saving the World from Boring, Broken, Marketing with Eric Holtzclaw | Marketing Expedition Podcast
This week Rhea Allen (Peppershock Media, The Marketing Expedition Community) sits down with Eric Holtzclaw, co-founder of Liger Partners. They discuss marketing, AI tools, workplace culture, and how Eric went from a hot mess to success!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.
00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw
00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:00 Eric’s Background
01:01 - 05:03 Marketing Essentials Moment: Getting on Business Listings
05:04 - 06:31 Welcome to the show, Eric!
06:32 - 11:55 Rhea and Eric talk about the origin of their branding
11:56 - 14:52 Liger Partners’ mission
14:53 - 16:20 From Hot Mess to Success Story
16:21 - 21:50 Eric discusses their workplace culture
21:51 - 25:15 A brief discussion about sports, visiting Atlanta, and their families
25:16 - 26:05 EyeBuyDirect is an online retailer of prescription glasses as well as prescription and non-prescription sunglasses.
26:06 - 30:48 Period of curation (not creation) with AI
30:49 - 34:04 Introducing some powerful AI tools
34:05 - 37:19 Optimizing AI tools to deliver positive results for your clients
37:20 - 41:30 The Claw Podcast
41:31 - 43:22 Liger’s future goals
43:23 - 44:32 Thank you so much, Eric!
44:32 - 44:50 Chat with Eric on LinkedIn: linkedin.com/in/eholtzclaw
44:51 - 45:24 Share this podcast! Enjoy your marketing journey!
45:25 - 46:11 Join The Marketing Expedition Community today!
#marketing #business #marketingdigital #digitalmarketing #branding #entrepreneur #marketingtips #aitools #ai #artificialintelligence #newtech #advertising #ligerpartners
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