Branding 101: Creating a Successful University Marketing Campaign with David Johnston
This week, Rhea Allen speaks with David Johnston, the Associate VP for Alumni and Constituent Engagement at Boise State University. David discusses the importance of student involvement and how it can lead to greater Alumni engagement down the path.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.
00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston
00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 02:24 David’s Background
02:25 - 14:53 Marketing Essentials Moment: Educational Marketing
14:54 - 16:25 David, Welcome to the show!
16:26 - 18:18 Member of Distinguished Alumni
18:19 - 25:25 Alumni Association
25:26 - 31:43 Boise State’s "Unbridled" Campaign
31:44 - 36:50 Boise State's Three Priorities
36:51 - 44:06 Athletics Engagement
44:07 - 46:30 Role of Volunteers
46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu
49:00 - 54:34 Alumni Engagement Survey
54:35 – 1:02:03 Increasing Alumni Engagements
1:02:04 – 1:04:05 The Five R’s
1:04:06 – 1:07:57 Boise State’s Strong Brand
1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
1:08:47 – 1:09:36 Join themarketingexpedition.com today
#AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards
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