Analyzing Social Trends and the Economic Landscape with Trivelle Simpson | Marketing Expedition Podcast
This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) speaks with Trivelle Simpson, Founder of The Drive Group. They talk about the impact of politics on the marketing industry and future projections.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.
00:00 - 00:19 “They say — some people have a hard time pitching. I say — if you're having a startup, you're in a tech business, or even if you have a well-established business; pitching and selling is part of the primary goal. So, you as the founder don't need to be the sales guy or a woman, but you better have the sales guy or woman on speed dial. Because it's always going to come down to that at the end of the day." — Trivelle Simpson
00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 - 02:15 Trivelle’s Bio
02:16 - 07:00 Marketing Essentials Moment: Future Casting
07:01 - 11:18 Welcome to the show, Trivelle!
11:19 - 15:36 Surviving tough times by building resilience
15:37 - 18:02 Consumers' cautious optimism
18:03 - 25:38 Having the political conversation
26:30 - 29:38 Creating a digital presence for the business
29:39 - 32:38 Allow the consumer to be part of the journey
32:39 - 36:01 Watching films as a resource
36:02 - 38:47 Creating a community of assistance
38:48 - 40:40 Pitching is one of the key objectives
40:41 - 42:04 Trivelle's advise
42:05 – 42:56 Visit: The Drive Group https://thedrivegroup.ca
42:57 - 43:22 Trivelle, thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!
43:23 - 44:09 Join The Marketing Expedition Community today!
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