The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast
This Week, Rhea Allen sits down with Chris Peer, author of "The Great Eight Pillars of ROI-Driven Marketing." Chris shares his proven methodologies for helping companies transform their marketing departments from corporate expenses into profit centers.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.
00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer
00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 - 02:06 Chris’ Bio
02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels
12:44 - 15:03 Welcome to the show, Chris!
15:04 - 19:00 Success Story: Saving a Client's Business
19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing
20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks
21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding
22:54 - 24:13 Pillar 3: Marketing Strategy
24:14 - 25:47 Pillar 4: Marketing Team Structure
25:48 - 27:58 Pillar 5: The Almighty Website
27:59 - 31:16 Pillar 6: Analytics and Reporting
31:17 - 34:00 Pillar 7: Tech Stack
34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio
35:06 - 37:48 Pillar 8: Templates and Guides
37:49 - 43:06 Importance of Long-Term Strategy
43:07 - 48:49 Assessing and Improving Value Proposition
48:50 - 54:36 Enhancing the Almighty Website
54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book
57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!
58:48 – 59:34 Join the Marketing Expedition Community today!
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