AI’s Potential Impact on Business and Marketing with Matthew Turner | Marketing Expedition Podcast
This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) sits down with author Matthew Turner. They discuss AI’s potential impact on business and marketing, as well as Matthew’s new book, ‘Beyond The Pale’!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.
00:00 - 00:24 “As a writer, once you've written something, it's out there. AI is going to be using it as inspiration to learn. And should it give you credit? But then I think about all the books that I've read over the years that I've influenced my writing, and do I give them credit? if I directly quote them, Sure! But if they've just played a part in my growth as a writer, then no. So, it's a very interesting thing.” — Mathew Turner
00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:44 - 01:22 Mathew’s Bio
01:23 - 16:05 Marketing Essentials Moment: Consumer Market Research
16:06 - 17:10 Mathew, Welcome to the show!
17:11 - 20:55 Beyond the Pale: A Fable about Escaping the Hustle and Finding Yourself – Book by Matthew Turner
20:56 - 23:49 Hustle Culture
23:50 - 26:39 From the Marketing Space to Becoming an Author and a Ghostwriter for prominent businesspeople and thought-leaders
26:40 - 28:28 Embracing the Future of Technological Advancement with AI
28:29 - 32:56 Various AI resources you can use
32:57 - 36:15 Facts about AI's Potential Impact on Business and Marketing
36:16 - 37:02 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team.
37:03 - 42:32 Finding the Right Questions
42:33 - 46:03 Awareness, Ascension, and Amplify
46:04 - 49:30 Matthew’s Inspiring Words for Future Writers
49:31 - 50:40 Read/Listen to Matthew’s recent book “Beyond the Pale” for free!
50:41 - 51:02 Thank you so much, Mathew! Share this podcast!
51:03 - 51:38 Give us a Review! Enjoy your marketing journey!
51:39 - 52:26 Join The Marketing Expedition Community today!
#artificialintelligence #ai #machinelearning #technology #business #marketing #branding #advertising #consumermarketresearch #hustleculture #antihustle #beyondthepail
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