Sales Funnel Radio

People always ask, "WHERE SHOULD I START"? Well... here you go :) What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Now, I don't know about you guys, but I would love to hear maybe a new podcast intro. Now, I've not made one. However, I do want to know if you want to have a new podcast intro. If you wouldn't mind, reach out to me and let me know. We're almost to Episode 60, which is crazy, but I honestly, I wouldn't be ... There's been many times I fall asleep and the podcast intro that I currently have right now just keeps running through my head so anyway, super excited for this episode. Welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steve Larsen. All right, all right, all right. Hey, and I'm so excited for today and for what I'm going to share with you because I got some really huge news. Hope you guys had a great weekend. It was Memorial Day Weekend recently and my family was all out. We were having fun. We got up early. We went on a run. We went to the park. We hiked just a little, small little ... It was really steep for my little girls. I have a 1-year-old and a 3-year-old so whatever they can handle, but it was really fun. It was awesome. After we went on this hike, right, a park was nearby and what we did is we went down to this park. We're playing and having fun and my little girl's 3 years old, she's running around and there's tons of people there, right. As a parent, you're on red alert. You're looking around like crazy all over the place, making sure everything's fine, making sure there's no creepers around. You know what I mean? Now, I am all for my kids getting their own scrapes and bumps in life. You know what I mean? I'm not going to let them get hurt on purpose, but it's going to happen anyway so, I might as well not be helicopter parent and rather actually go and just prepare them for those experiences. You know what I mean? There's a point to this story, I promise. I wasn't too surprised when there was some kid politics that started and these kids started getting in my little girl's face and just screaming at her. At first, I sit forward, I'm sitting on the side and it was crazy hot out so I was sitting in the shade, but I was watching her. I was watching closely, seeing what's happening, and this little kid starts getting off on my little's girl's face. She's 3, right. She's 3 years old. What are you going to do? She's a little girl. She barely understands what's going around her still. You know what I mean? She's barely becoming self-aware kind of. You know what I mean? My resting state is nice guy personally. Steve Larsen, I'm a nice guy. That's my resting state. That's how I currently am. However, there was this ... Man, there's few things that will set me off and make Papa Bear come out and I have no ... I actually like when Papa Bear comes out. I invite Papa Bear to come out whenever it can. It's kind of fun. Anyway, this kid starts almost physically getting at ... His brother was standing nearby and he started getting really close to my little girl. Suddenly, the brother is holding back this younger kid from, I don't know, hitting or tackling whatever my girl. My little girl is so funny. She's so much like me. In the face of danger whenever there's high stress or whatever, I tend to laugh and it's not always that it's a funny experience or whatever that's going on. It's literally just that sometimes there's nothing you can do about it so you just laugh like whatever and it makes really serious things calm down. That just egged on this kid, right. My little girl starts laughing. It just egged him on and I was ... Anyway, he starts getting too aggressive though with her. I'm watching from across the playground. I stood up real fast and I walked over there because he was trying to push her and shove her really hard and there wasn't anything behind her. She would've fallen off the playground pretty far into the ground. Papa Bear comes out, right, and I come out and I start getting out and I'm hoosh, I'm trying to be cool, but at the same time, I want to throw this kid through a window. You know what I mean? I get really pissed off about that kind of stuff. There's no reason to be a jerk in life. Anyway, I go over and I walk up to this kid and I was like, "Hey, chump, why don't you stop throwing my girl around, huh?" The kid started bawling and it shocked him so much that I was standing there and I guess you would say I was calling him names. I called him a chump, all right, whatever. There's worse things I could probably say to him, but the kid starts bawling loudly. I was like, "Uh, whatever," and I just walked around, I was like, "Come on, Brinley," and I took my little girls and we went into another part of the playground. It was a big playground. Two seconds later and I'm like, "Crap," and I can

Ha, well there was so many questions (which I LOVE) that I needed to break up the episodes. Here's round two! Hey, hey, hey, what's going on everyone? This is Steve Larsen, you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. Hey, what's going on, this is the second part of my mass Q&A kind of segment. This is a segment of the show I called "Hey Steve". I haven't done one in a long time, so I'm doing part two right now because there were so many questions stacked up, I want to make sure that I get to a lot of the questions that are out there. I had to break it up into two different sections and even then I'm still leaving a lot of questions behind just 'cause they didn't fit for the broad listener, you know what I mean? I want to get into details, but at the same time we get a lot of people listening now. I was laughing because so we just moved into this house about six weeks ago and it was right before spring started and there's a whole bunch of stuff we want to do in the backyard. I did sprinkler systems for a while. It was one of my summer jobs growing up and we didn't have a trencher so I'd had to hand dig massive trenches for sprinklers. Anyways, it was a lot of fun, which a lot of people might be confused when I say that, but it is. I like working with my hands. I like working outside so one of the things I was excited about owning a house for was the fact that we were gonna get to do yard work, which again I know a lot of guys might be like, dude, your weird, but I don't care, man. It's fun. There's a therapeutic aspect to work yard for me. I was excited about it and it's summer now. It's been raining a lot, but that's slowed down. It's gotten really hot. It's time for me to turn the sprinklers on, getting the sprinkler system up and going. I went and I was like, cool, I've done this before and for some reason, I could not figure out how to turn on our dumb sprinkler system and get it running. I was like, I did this for a while. I hand dug these. Why am I not figuring this thing out? Luckily, at the same time, there was this company at our neighbor's house here who had lawn guys there and they were doing sprinkler stuff. I walked over I was like, hey, how do I? Where is? Is this a special kind of? The normal places that I look on houses that turn water on things like that, it's not there. I don't know where it is. He's like okay, you know, well, give me a little bit and I'll come help. After a little while, they ring on the door bell and they come over and I was like, sweet, awesome. We went to the backyard and like three seconds they found it. I was like, oh, sweet, well. I'm totally willing to pay. I'm not here to just freeload on anybody. I paid him and he was awesome. They did a walk through, the entire sprinkler system. Well, there's this whole section that we want to go resod and I have been pulling out tons of weeds that were as high as me. You couldn't even see the fence. There were so many of 'em. I've been de-shrubbing, de-weeding, you know what I mean? Doing a whole bunch of stuff. When I saw that they were literally sodding the neighbor's ground. I had to ask. I was like hey, how much is it to, for you guys to come sod, just so I just know. I had to ask the dude. Like, oh, my gosh. I ask the guy probably six or seven times. I was like, hey, how much is it to do this? He's like, "Oh, it's really, really expensive right now." I was like, okay. I'm asking how much. How much is it? He's like, "Oh, well, it's like $140 per pallet of sod." I was like, oh, it's not bad at all. It's more of a time thing. I don't want to go spend the time to do it. I'd rather spend time with my family or building a product or what. You know something. I like doing yard work, but I don't. That would be. That would talk me two or three Saturdays and I am moving way to fast right now to spend the kind of time to do that. I had to ask this guy. There were. That was not the first time I asked him to please sell me your thing. I asked him several times. Hey, how does this work? How much is that? How much is that? We walk in the backyard and there's all these blank spots. Why did you not put two and two together and try and freaking close me. I'm walking around holding a checkbook. I didn't know how else to pay him. So, I was like, ah. Anyway. It drives me nuts. When people are asking you buying questions, you have to know the difference between a normal question and then there's buying questions, right? Questions are questions. There's just questions. Hey, how are you guys doing? That's just a normal question... There's a whole bunch of different questions out there, but the buying questions are questions that turn into. The questions where they start to put themselves in a scenario mentally where they see themselves owning or doing or being the t

It's been awhile since I've done any Q&A on "HeySteve"... I'm kinda already in the Q&A zone this week so I just kept on goin'. Woo! What's up, everyone, good morning. My name's Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steve Larsen. All right, all right, all right. Man, I'm kind of just a happy, excited individual in general but particularly this last week has just been such a personal win, it's just been so awesome. Many of you guys know I went and I got to speak on Russell's stage for three days, it was crazy. Oh my gosh, it was so much fun, I had a lot of fun with it. It was ... A lot of guys know we just launched the Two Comma Club Coaching Program and it's been awesome, it's been a lot of fun. We had hundreds, and hundreds, and hundreds of people join in and ask for Two Comma Club Coaching training, all the material. Those people who also purchased it they came for ... The last time we opened it, just this last week they came for three days. We went through their messaging, we went through their webinars, we built a funnel out, we built the sales portion, we indexed stores, it's really intense. The first day we went from I think was about 8:30 in the morning and then we'd leave at about six. Not bad, right? There's no breaks, we don't take breaks the entire day. We let everyone out for lunch once just to grab some food but besides that there's no breaks, there's nothing else. The second day what happens is we get up and at 8:30 everyone's back in there and then it was me. I went from 9 am to midnight. It was crazy. Russell came in and he taught a segment of it but man, we were on there for 17 hours. That's a ton of energy. I've always thought, "Oh my gosh, this is going to be such a ... I'm going to be exhausted," but I didn't realize how much. At the end of the day I was like ... The whole day is built around just us trying to help you get your slides done so you can do a webinar. It's very intensive and we stop slide by slide, by slide by slide... We walk around the room, we're like, "Hey, that doesn't look right or switch this or change the messaging to this or switch this word around or okay now pitch it to that guy over there," you know what I mean? It's like, it's intense and it was a whole lot of fun. What I wasn't expecting is how incredibly sore my body would be just being on stage keeping high energy, keeping big, loud, and proud, and keeping my hands all over the place. You know what I mean?... I didn't expect that part of it. I remember I laid that night at about 1:30 in the morning by Russell and I did a little strategy session for the next day. I laid down to go to sleep and my feet just started throbbing, not like, "Oh, they're sore," they actually hurt. I said, "Oh my gosh, I truly am an indoor animal now because I'm not used to ... that would not phase me in the past." Anyway, it was great. The next day I got and we went again from about 9 am to about six, five or 6 pm. It was great. We went through and people had all their stuff done. Anyway, last time we did this the people who actually implemented it and got out there, they'd make 19 grand on their first webinar. Another lady, she already did 700 grand, $700,000 in the last two months since she launched it, when we did this event last time. Anyway, this was a great event... When Russell invited me to come teach part of it, it was really honoring. I was shocked he asked. I was like, "Are you talking to me?" He's like, "Yeah dude, you know this stuff so well come teach it with me side-by-side." I was like, "Okay, cool." It was a lot of fun, just super honoring, very, very honoring... Anyways, that's what's been going on... My dad flew out and we had him over and he was doing that also for his webinar. Anyways, it was just a really, really good experience but I feel like I've been in recovery mode. It's Saturday right now and this all just happened just this last week. Then Friday we had all these people who joined the Two Comma Club Program. There's a two week program that we put you through before that you can even come to Boise so that you can be prepared for it. I had my first Q&A session over the phone, it was over Instant Tele-seminar. These guys went in, they got ... It was about 70 people on the phone with me and I was on for three hours straight. It was crazy. It was so funny because at the end of the day I walked back into the room where Russell was and I sat down at my desk there. Russell was like, I think he started laughing, he goes, "Hey, how you doing?" I was like, "It's going really, really well." I didn't expect ... I was like, "I have so much more empathy for how you feel after your events, that was really intense." A solid 17 hour day, another eight hours after it, I only slept ... I went to bed at 5:30 in the morning a few days

Click above to listen in iTunes... One of the biggest questions I get is how to run my ask campaigns. Welp... here ya go! Hey, what's going on everyone? This is Steve Larson and you're listening to a kind of late-night Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larson. Hey, I'm super excited to be here today. Gosh I'm kinda freaking out just a little bit, I'm not gonna lie. In two days, I am speaking on Russell's stage, for two days. And I'm excited about it. Gosh I love stage. I absolutely love it, but I'm kinda stressing out a little bit. I went and got my hair cut, and getting all the things ready that I need to, writing my slides right now. It's like 250 slides. It's nuts, but I'm kinda ... Anyway, I'm stressing out a little bit, I'm not gonna lie. I did a lot of stage growing up, tons of stage, lots of stage, and I really enjoyed it. I sang a lot, I was in a band. I've said this stuff to you guy before, okay. Me being on stage is not the scary part. I actually love it, it's a special kind of rush and I ... Anyway I crave it... I love it when people ask me to speak, because I get really stoked about it. Well, this is Russell Brunson's stage, though. It's like, "What the heck. Holy Cow." It's a bigger deal for sure. So, anyway, I know that I'm probably not going to sleep much tonight or the night next also because I need to just keep preparing and I want to be awesome, you know. Russell's changed my life, he's changed a lot of people's lives. I'm going to speak for two days at an event that he's putting on, and I'm really excited for it. It's just ... Anyway ... What's funny is I'm actually more nervous about him and other people that know me ... like seeing me on stage like turn on. You know what I mean? When we talk to each other back and forth there's a certain presence we have personally. But then there's another presence we have when we go talk to someone when we are actually presenting. When we are actually teaching. You know what I mean? I'm a different person when I get on this podcast than when I'm talking to my mom or dad. You know what I mean? And it's not that I'm a different person, I shouldn't say it that way. But my energy level's different. Usually when I talk to my mom or talk to my dad or talk to any family or my brothers or sister or anything like that, I'm not on there going, "What's up guys? Whoa!" You know what I mean? For me to come out, that's my normal stage-on presence and I'm going to be that way for like 20 hours. I'm actually more nervous about that part of it than I am any of the content- I know the content. I'm just organizing it now- than anything else. Anyway, I know it'll be good. Anyway, it's just a different side of me that many of the people that I work with over there have not seen from me. So I'm actually more nervous about that part than anything else. All right, I want to address a question real quick that I continue to get asked over and over and over again. Real quick, though, I just want to tell you guys a quick story, though. I went and I started building Sales Funnels for companies well before I worked for ClickFunnels, well before I worked for Russell, and I started putting all these pieces together. If you read a book from one person and you think you know it all, let me just tell you real quick that you don't. What's best is to go find a subject and then read all the books you can on that subject from all the different experts because each of the quote unquote experts is going to give you a different take. Does that make sense?... You're gonna be able to get all these different pieces from these people that you may not have gotten before if you just read one book, took one course. So what I started doing is I started learning about product creation. I actually didn't realize that that's what I was doing, now looking back, but that's what I was doing. I was learning how to create products. I was learning how to put together offers and things that are attractive that would make others want to give me money and I needed to prove myself to the market. You know what I mean? I felt I knew how to do this stuff. I had done it on small scales with other people and my own stuff. I'd done it. But I wanted to get a big shot, you know, "Hey everyone! Look, I do know how to do this, you know? Please pay me for what I feel I'm worth." You know what I mean... And I know a lot of you guys probably feel that way. I'm sure you guys know what that feels like, right? To not get paid what you feel you are, right? What you're worth. What I did is I went and this was about three years ago, I started shotgun sending emails to tons of different companies saying, "Hey, I want to build a funnel for you. I know you don't know what that is. I'll do it for free. If it makes money, will you hire me?" Right? And I started doing that to to

There was a foundational error being taught in my college classes when it came to making money. It all revolves around the "product big-bang" theory.. Oh, baby. What's going on guys? It's Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steven Larsen. Hey, how you guys doing? I'm so grateful that you guys are tuned in. Let me just say that, first off. Thanks so much, I really appreciate it. This podcast, last month, got 8,000 downloads, which is nuts. And then this month, we're only half way through the month right now, right? Yeah, about half way through. And we're already at about 8,000 again. It's awesome. It just continues to grown and grow and grow. And I just really appreciate it, so thanks to all you guys. You guys are all rock stars. About three or four years ago, I was talking to somewhat of a mentor, but he's also a professor. And I was like, "Man, I don't know what I want to do." Was this three? Yeah, it was about three or four years ago. I was like, "I don't know what I want to do." He's like, "Well, currently you're major is selected as finance." I was like, "Yeah, but it's so boring." And it's not that ... Please don't misunderstand what I'm saying. Finance is awesome, you guys are awesome. But it just wasn't interesting me ... To me, that much. And I was like, "I don't know if I really want to do it." And he's like, "Well, you could do supply chain." I was like, "Okay, here's the problem. I could see myself doing any of the things that you're saying right now. Okay? I could see myself going out and doing this, or doing this, or doing this." And I was like, "What do I do? I don't know what I want to do with my life." I did not know what I wanted to do with my life until about two years ago; no joke. And it was a constant question in my mind all of the time; constant question. And I was always wondering that not just what should I do with my life, I was wondering product-wise, as well. Hey, what should I do with my life? What things should I sell? What's a good offer to go out there and try it? Have you guys ever felt that way? I'm sure you have. If you've ever felt that way before, give me a little nod. Okay? A little raised fist pump, or something like that. Because that's a huge question; hey, what do I sell? What do I do? And it was kind of cool because he sat back and he was like, "You know what? I think you should do marketing." And I was like, "Marketing?" And I always thought marketing was kind of the burner ... If you didn't know what to do with your life, then you went and did marketing kind of thing. And he goes, "No, no." This guy was awesome, by the way. He was the CMO of Denny's and Pizza Hut; it was Pizza Hut or Domino's. Anyway, he was the guy that invented the cheese stuffed crust pizza. Crazy story, by the way, really funny. Not that it's a huge deal, but we all have a special place in our heart for that stuff. But it was funny because I was like, "All right, fine. I'll go with the marketing route." And it ended up ... I was taken to it really, really fast. And I was like, "This is kind of cool." And what was interesting is he started mentoring me outside of class far more one-on-one that I ever expected or thought he would. It was very, very interesting what ended up happening. And at the time, I was trying to find all these products to sell, and he knew I was doing that. And there was all this stuff that I was doing outside of class. And most of my learning was not happening in the classroom, and I told him that. And he knew that. And he's like, "Yeah, I get that. No, that's fine. You're a little bit of a different cat." I was like, "All right, cool." So anyway, he was like, "Hey, go do this. Go do this. Go do this." And he was really the first guy that actually started guiding me in the path, first of all of marketing, but then second of all how to actually create products that sell. And a lot of it had to do, honestly, with this idea of the cheese stuffed crust pizza. And I know that that sounds ridiculous, but it's true. I was like, "How did you know to do that? How did you know what to go out and ... How did you get your ideas? How did you find products to go sell?" And I mean, I spent quite a bit of time with him. And I actually still talk/chat with him every once in a while. And he actually put me up for ... There was only 10 of us in the whatever thousand people graduating, nominated as distinguished entrepreneur student. You know what I mean? It was really cool. I got a trophy and everything. It was really kind of fun. But anyway, he started telling me these nuggets that were just amazing; they totally changed my life. Even just talking about it, I'm remembering all these little things he used to do. And he told me ... I was like, "Okay, well how do you get ideas for these products? Okay, yo

Click above to listen in iTunes... The 3-Month Lesson I Learned From Russell Brunson's 3-Day Pitch... Hey, what's going on everyone? This is Steve Larsen and you're listening to the greatest podcast on the planet, Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. Now, here's your host, Steve Larsen. All right, all right, all right. Maybe a little biased there. Not the best podcast, not the greatest one on the, well I think it is. I love my podcast, it's so fun. I've had a lot of fun interacting with you guys a lot lately, it's just been great. All right, well I think I just mentioned in the last podcast, we just barely finished filming, it was a three day little launch thing that Russell's been doing. We just launched the Two Comma Club Coaching Program, which is awesome. It's my baby. I get to take it under my wing and run it, and I'm really excited. I'm so excited for it. I had this really cool experience though today, so we had at the peak of it, I think it was almost like 2600 people watching live as Russell would teach during this free masterclass, right? It was really, really cool. You know what's interesting? I know I talk about Russell a lot, guys I want you to know why. It's because I sit next to the guy, all right? He's the greatest marketer, I believe, on the planet and when he asked me if I wanted to be his funnel building assistant, first of all I was in total, utter disbelief. I could not believe how amazing it was. Second of all, it was like dang. Like I better keep my ears open and my eyes open everything I can, just start writing it all down, and so I actually have a huge list on my computer just of all these lessons that he's taught me over the last year. I don't think he knows that I have it, actually, but I write a lot of the things he says. Just huge, huge lessons, right? Well there was a lesson today in selling that hit me so, so hard. We just finished this three day launch thing, and I just wanted to share the lesson with you because it's not something that I think a lot of us think about. We have a unique position from where we are, sitting at ClickFunnel, there's over 41,000 active users of ClickFunnels now. If you don't have a trial go to salesfunnelbroker.com, you can get the free trial right there. Of course it's my affiliate link, just that's how the game's played man, all right? We have a really unique spot because we sit here and we go, "Okay, we can see everything that's selling well, everything that's not selling." Hey, this works really well in this industry, that doesn't. Wow, in this industry did you know you should sell this way? Wow, don't sell that way. You know what I mean? It's really unique to see and sit where I am and see these different places and be able to get feedback that way. I've got a little tip for you, and honestly it's just because it's a personal tip. First I want to start with a quote. All right I believe this is from Frank Kearn. I think it's from Frank Kearn, I mean I can't remember. Guys I'm sorry if it's not. If it's not I'm so sorry, but just know that it's a really cool quote, okay? He says, "The popularizing of a product has relatively little to do with the product itself. It has everything to do with being cool, all right? It has to be attractive itself." That's the whole quote... I was like whoa, that's a sweet quote. I can't even remember what course I was listening to lately when I heard that. The popularizing of a product has relatively little to do with the product itself. It has everything to do with being cool and being popular and being attractive. Being something that's talkable, shareable and that's what's been so crazy cool about this Two Comma Club Coaching Program that we just launched is amazing, and it's being talked about all over the place, right? Has very little to do with the product itself... Now, keep that in the back of your mind, okay? What happened was Russell got up and he's teaching all this stuff and he's really, really cool and it's fun for me to see, because I'll see him teach the same concepts over and over and over and over, and each time there's something a little bit different. He said this a little bit different over here, and he said this a little bit different over here, which is why you guys have to continue to do webinars, publish. I urge you guys to go publish and start a podcast of your own or start a YouTube channel. Whatever, I don't care what it is, just publish. Start talking and get your voice and your message out there, right? Because you'll get better and better and better and better. What happened was day one was awesome, right? Day two was awesome. Day three was awesome. They were all awesome, but what ended up happening was on day one there was a Q and A session and I got to sit on stage on camera with Russell and do it for a little bit, and then day two we didn't, but on day three w

The Pianist Makes The Music. Not The Brand Of Piano... Hey, how's it going everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larson. All right, all right, so about what was this, probably, three or four years ago, a lot of you guys know I was in the Army and a lot of my stories come from the Army. I'm so sorry that it's just that way, it's just that was a lot life altering things that happen when you're in that kind of situation. Anyway, there was this guy who was, he was kind of a hotshot to be honest. He thought he was anyway, right. He gets out there and he always tries to take charge and he's trying to be the man, which is cool, there's nothing wrong with wanting to be the man and a lot of people want to be the man and that's fine if you know what I'm saying, but this guy he put his uniform on and he'd go out there and he would try and start barking orders around and stuff like that. Well one day we decided we got to go practice shooting, so we go and we get our M16s and we practice shooting and we're sitting out there at the range and it's freezing out. There's snow everywhere, so we're laying tarps on the ground and we're basically kind of laying in water again ... I've done that a lot. If you listened to my last episode at all, I talked about that a little bit. There's a point to this story that's very strong, by the way. He lays down right next to me and he starts, they're like okay ready, fires ready, take your aim, fire. We start shooting and we're practicing shooting at different distances, you know 300 meters, 200 meters, different distances and you've got to lob the bullet after 150 meters so you start aiming up just a little bit. I'm a pretty good shot, I got what was it 36 out of 40 hits, which is awesome. It's really good. I actually won a phone call home in the middle of basic training cuz of that, which is really cool. I'm a pretty good shot, I've really liked it. It's funny my mom was like, and my wife and everyone, was like "why are you such a good shot" and I was like "Honestly, halo and call of duty." I think that's, I don't why besides that. I actually did shoot quite a lot growing up... Anyway, so we're shooting and this guy he's laying down right next to me and he thinks he somewhat of a hotshot, right, and he kind of rubbed me the wrong way a little bit. I learned to become really good friends with him. I'm shooting and I'm having really tight groupings, and I'm doing really, really well I can tell. The guys next to me has still not even fired a single round, okay ... Some of you guys are probably thinking, Steven, what does that have to do with sales funnels, I promise you that there is a huge lesson because I keep getting asked this. Okay. Anyway, he goes out there and he, he's like "Larsen, dude, my weapons not firing, man, what the heck's going on with this thing?" I turn over and I look and his magazine, which is what holds the bullets holds the rounds, his magazine is in upside down. I was like what the heck, it wasn't just upside down it was also backwards. The bullets were literally facing him... I was like "Was that a joke, are you kidding me?" He's like, "No, sorry I've never really done this before. I've never really done this before." I was like okay that's kind of weird, and he turns around and he puts his magazine in the right way. He lays down and the next round of firing comes up. I've gotten really tight groupings, I start shooting again. I'm doing all the correct, you know there's five different senses and you think through all your senses. You think through different breathing patterns. There's a natural pause in your breath when you're about exhale and inhale, that break in between is when you fire. All these things are running through my head... I really do like to shoot, and again there's nothing going. The kid next to me is not shooting. I was like "Dude, what's wrong? Are you okay?" He goes, he didn't even like pull the action back and actually put a bullet in or something like that, and that round stops or whatever. I'm looking at my shots and I'm like man that's a really tight grouping. I was getting better. I was really exciting. We do this again and he starts shooting but he literally has nothing on the paper at all. He's not even ... not just on the target, his rounds are not even hitting the paper. I was like "Dude, what's wrong?" He was like "I don't know what's going on, man. I'm putting the front sight on the target." He didn't have his rear sight up and then he didn't have it set to 300 meters, he had it set to 500 meters. Anyway, it was like a ton of iterations over and over and over again that I had to coach this kid who thought he was a hot shot in the most basic function of being a solider, right, shooting. He didn't even know how to, ugh, it was

Yeah... I'm a 7-year overnight success story:) Avoiding pain would've taken me longer to get where I am now... Hey hey, how you guys doing? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. All right, so four years ago I was at basic training. It was winter time, which is a terrible time to go, and it was probably the second day. I mean, you know the quintessential Hollywood scene where the drill Sargent comes on the bus and he yells at you and has everyone get out, right? I mean, that totally happened. We got on, they're screaming at us, you get on the ground, you're just doing endless pushups forever, you're sprinting back and forth in the dirt there, you're laying around all over the place, they're making you roll. I mean, they're doing everything they can to dehumanize you, right, and make you realize that you are now a number, you know? It was interesting, you know, to go through that experience and to feel that, and to actually feel the shift inside of me, and that was really interesting. But probably, honestly, the second or third day, you're scared out of your mind ... anyway. And they say, "All right, go grab your stuff," obviously with much different tone than that, but basically they start marching us over to ... which is more like a run, you know, you're basically running everywhere ... but they start getting us over to the spot and hand us all a gas mask, you know? And this thing looks like it's straight out of Call of Duty, you know what I mean, if you've ever played that game, or like the movies or whatever. It's got the big knobs on the side, it's got the big, you know, the big circular glasses. I start getting fluttered, you know. We all do. We're about to go inside of a gas chamber, and it's no joke. So, what we start doing, we start practicing basically how to put the mask on, right? One side you inhale really hard and it seals it around your face, the other side you blow out really hard and it ... you know what I mean? And it clears out any gas that might have been left in there while you're putting the mask on. We're standing outside of the gas chamber, we're in the middle of the forest and there's this gas chamber that's sitting there. It's really, really, really interesting experience. They told us, "By the way guys, if you shaved today," which you're supposed to all time, "If you shaved today, just letting you know, it's going to burn your face, because it's going to get inside your pores really bad." And I was like, "Oh, all right. Sounds good. Crap." So, we're helping each other, we're putting the stuff on, and putting these masks on and stuff like that, and then all the sudden they're like, "Okay," you know, "Next group," or whatever, and we're all going in as these groups. It's funny, because when you heard these guys go in as groups all you could hear in the ... like, as they started running in was just this ... I mean, like this coughing, a little screaming, you know? It was like you're going into a haunted house but it was real, you know? Anyway, it was our turn, so we put these gas masks on outside and we start running inside of the gas chamber. You had to keep your head down and put one hand on the shoulder in front of you and just start running, following the guy in front of you. I don't totally know why they had us do that, it might of just been part of the whole experience of sit down, shut up, and don't think at all, you know what I mean? Anyway, but we get inside there and it was like ... I don't know if they purposely made the light like a misty green color, I mean, there's green ... it was green everywhere. The air was green, everything was green. And they take us and they shove us up against the wall, and they're like, "Okay, turn it on," and immediately I could tell that the gas was burning around the lining where the masks end and my face began to be exposed. I just immediately could feel it, it was really, really weird. It's very interesting sensation. I could tell that it was trying to get around on my face, and you know, mentally you have to start ... you know, you kind of self talk a little bit, you're like, "All right, you know, you got this. Totally fine," you know? I was excited but nervous. I love that stuff, but it's also scary. It like scary stuff that puts me on the edge like that. It's really ... Oh man, you feel so alive, it's really interesting. Very interesting sensation. I've had many experiences like that in my life... Anyway, what they started doing is they started going person by person and they would go, "Raise your mask up, say the last four numbers of your social security," you know, which means scream it, "Scream the last four numbers of your social security, and your full name, and your birth date. And then what you're going to do is whatever air

Progress in entrepreneurship REQUIRES you to face a few character flaws. Address them, and you'll move forward... Hey, how's it going? Hey, thanks for tuning in. This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. All right, you guys. Hey, if you listened to the last episode, I was talking about how I went and I spoke at Local Client Takeover and that was a lot of fun, had a whole bunch of fun doing that. I don't know. The older I've gotten, not that I'm old at all, I'm 29, but the older I've gotten, the more I've realized I truly don't care that much what other people think about me and what's funny is that ... That's not like a chip off the shoulder way like, "I don't care. I don't care." That's not it at all. It's just I've become far more comfortable with my personality and who I am and the value I think I can bring places and being energetic and if I feel like I want to yell, I'm going to yell. That's actually been part of the fun part about having a house now is man, I'll just start ... My little girl, my little 1-year-old and 3-year-old will just start running around the house screaming, right. I'm comfortable doing that in public settings now. There's something to be said about being comfortable with you and self-expression... You know what I mean? Anyways, I was speaking at this event, right, or I was about to go on stage and this isn't a bash at all on that event. It was really, really good actually. It was awesome. Honestly, most of it was about SEO. I don't know anything about SEO. I don't really want to know anything about SEO and so, I tuned out for a little bit because my topic was about local funnels and how to structure agencies in order to sell to local businesses, right, and so that's what I did. I went in and I talked about that, but beforehand what was happening was ... It was pretty funny. I noticed that the emcee, he probably wasn't an actual emcee. What he was doing was he was standing up and he was saying, "Hey," low energy, "Hey, welcome. All right, it's time for our next speaker and here he is." That was like sometimes there's applause, sometimes that's it, the guy just stood up and it was like, "Hey," and I was like, "Oh, man," again, nothing against him. I don't think he's an actual emcee. I think he was just part of the employee staff that was there and I was like, "Gosh, that's really, really rough." What I started thinking about was the time Russell asked me to introduce him to his inner circle. Now obviously, his inner circle knows who he is, right, and this was at the last Funnel Hacker Event we had and just my mind went back to it and I started thinking about it. It was huge lesson for me, right. The event's about to start and Russell's like, "Okay," he comes to me, he's like, "Hey, Stephen, do you want to introduce me before I go out there?" and immediately I got nervous. I was like, "Man, I don't have any problem speaking. I love speaking. I always want to speak, but I've never introduced somebody like what do you do? What's the structure? What's the model? What does it look like? What does it look like to successfully introduce somebody?" You know what I mean? That might sound like a cheesy, dumb question, but to me, it was a big question... I was like, "Dude, yeah, man, but like what do I do?" He laughed and he was like, "Dude, here's your only goal. This is the only thing that you need to do." There's a whole point to this whole thing, by the way, so just keep following me here. He goes, "Okay, all you need to do is you need to ... I don't really care how you do it. I don't care what you say honestly." He's like, "The only goal that I have for emcees is that before I come on stage, they've got to be at a drastically higher state than before so that when I come out on stage, I don't need to lift their state. I don't need to spend time putting energy into the room. I don't need to spend any time helping them raise up to me because I'm a high energy speaker," and I was like, "Okay, that makes sense. Okay, okay." He's like, "So that's all you got to do is get out there, whatever it is, elevate the energy in the room, elevate the state in the room and then, I can come out and meet them with high energy. Otherwise, it's weird. You get on stage and everyone's kind of like blah, like they're not energetic yet. They're not in a state to receive me yet." I was like, "Hey, okay, that makes sense..." I went out there and I told this cool story and I think it worked. It was my first time, the first time I did it was a little bit weird. I don't think I hit it. I don't think I nailed it very well, but second time, I did better. The third day, I definitely did all right. Anyway, that's what I went up to this emcee and I told him, and if he hears this, please know that I'm not at all bashing at a

Click above to listen in iTunes... I HATE getting paid pennies for my expertise and you're probably the same. The reality is, you can probably charge more without your dream customers batting an eye... What's going on everyone? This is Steve Larsen and you are listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. And now, here's your host, Steve Larsen. What's going on everyone? Hey, I'm super excited. I'm actually sitting here, I'm getting ready for my presentation at Local Client Takeover, LCT baby. It's going to be awesome. It's down in Vegas. It's actually in a few days here and I'm excited for it. I always love preparing my presentations ... sometimes. It's been a little bit challenging in the middle of this move and all the things going on here. But I always like it though, that's for sure. I was just thinking, so they want me to talk about local funnels and how you can use sales funnels in a local business, which is awesome. That's actually one of the first things that I ever did but it wasn't using click funnels and I didn't realize that I was using a funnel. Does that make sense? It's when I was doing traffic generation for Paul Mitchell, we were driving traffic ... What happened is they came to the college that I was going to and they came to the college and they were like, "Hey, we need these two guys. We need someone to help us please drive some traffic," and that's essentially what happened. We were like, "Cool." The teachers came and they saw that my buddy and I, Ben Wilson, I think he listens to this, shout out to you man. Ben Wilson and I, we're doing all these crazy things in college and the professors knew about that so they recommended us. We go and we start driving traffic for these guys and really quickly realized we could drive huge volumes of traffic but have none of it convert. We were certainly learning with other people's money. But we had some success with that as well, though. What we were doing is we were basically putting in ads out there that were saying things like, "Hey, come in and say this secret word and you'll get a free tea tree scalp treatment," or something like that. It's Paul Mitchell hair company, which is funny because I'm totally losing my hair now. Anyway, it was really cool I'm excited to be able to go and give the presentation here so I thought that I would talk a little bit about price because that actually is one of the secrets. So you guys know, if you have read the Extra Secrets book at all, if you've gone through Russell's Perfect Webinar Secrets at all, you will know that one of the major parts of what we do for selling is actually called storyselling. And what we do first is we go figure out the core false beliefs of our audience and we write them all out... The whiteboard literally right next to me has this. So what I do is I write out all the false beliefs that I know that people at LCT are going to have about how they can use sales online funnels in local business. Does that make sense? So I write down tons of them and I put them all out there. I wish I had these lists next to me, what they are. But things like, "Well I'm a word of mouth business only. So of course that's not going to work for me." You know what I mean? And just start writing them all down. So I've got things like, "I don't want more business. I can't handle it. There's too much competition in my local market. There's no way I could compete online." Those are the types of things I put on there. "Ads are pricey so I'm not going to be able to do it." Does that makes sense? And I list out all the false beliefs. This is how I prepared my speech over at ABcom too. Every time you guys use any type of communication or you guys talk to your customer at all do this. If you don't have a list of the main beliefs ... Now I'm just guessing. The more accurate way is for you to get out there and do like a Ask Campaign and really dive deep and call people who bought, call people who didn't buy and just get down there and start figuring out, in the weeds, what people are thinking when they hear about your product. So I started doing that and I wrote down ... Then what I do is I write down all of the counter ... What's my counter to that? Well, "Ads are pricey but honestly, you can have less clients anyway and then make more money" or "Ads are pricey but with a break even funnel, you really don't need to pay for them." You're just turning on an ads engine and maybe lose just a little bit of money but you're getting tons and you're getting basically free customers the rest of the time. That's a counter. And saying that is cool but it's not as effective as telling a story, where I get you in state and I start ... This is all from Extra Secrets book, where I get you in state and I start teaching you. I start telling a story of somebody else who went through that. "Oh, there was this g

Click above to listen in iTunes... The curse and blessing of an entrepreneur is SO much opportunity. Remember your basics though... Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio. Where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. You know it's funny when I record these now, after I do my little intro and I put my intro music in there, I tend to in my mind go, "DeeneeneeneeDee LeDenDenDeDenLenee De". And I start singing along with the actual, even though I haven't even put it in yet. It's just what's in my head. Hey guys, hopefully the mic quality is okay here for you. I just barely got a boom mic which is crazy. I got my desk set up in my home office. I've got whiteboards all over the place. I finally have ... when I was growing up, I had, uhm, and I'm trying to bring this back ... but when I was growing up, anytime, there was like a quote or something inspiring, or something like cool nugget, even in high school I did this, I would write it down on a piece of paper and I would thumbtack it to the wall. And I did this for a really, really long time. And there would be anything from business quotes to religious stuff to just inspirational things. It was all about like success-driven quotes, you know, from really cool successful people. And my wall was littered with it, almost to the point where there was no gaps. There were some gaps, but it was so, so close, you barely could see any wall. And I kind of set up my home office up the same way a little bit. I've got two bookshelves. I'm still finding all the books in our boxes as we've been moving in this new house which has been awesome. I've got the sweet desk which is super cool. I've got whiteboards, like I said, all over the place. But what I did is I left this huge area in front of me and to the sides of me, totally open, because I really want to bring back my quotes on the wall. I enjoy doing that a lot. And it was a cool because I kept things top of mine. Like one of them I've got right here. I think I've talked about this one on the podcast, but this is a cool one, it's from a book called, How The World Sees Me. Number one, "The world doesn't change for people who sort of care." Number two, You don't know learn how to be fascinating. You unlearn boring. You don't know what I mean. We're already fascinating by, by," ... Anyway, just tons of quotes all over the place. "To become successful don't change who you are, become more of who you are." "And highlight your differences," ... and things like that. I put stuff like that all over my walls, and I love it. So, I've got a ton of room here. I'm super excited to jump out and keep filling my walls all over the place. What's kind of weird for me right now is usually I'm podcasting either into my phone or into my mic or whatever it is, and right now I'm look at a wall. So I'm going to have to get used to this. You guys, I want to say a cool little success story out here. So when this podcast first started, I was super nervous. You guys may not believe that, but I was actually legitimately scared. I was nervous to get out there and put my voice out there. I was like, "Do I know enough?" "Have I done enough things in my life?" Is anyone actually going to listen to this thing?" And huge fears, and I remember, I think I was kind of distracting myself, preparing lots of podcasts, or putting things together, or thinking that the logo was super important, or thinking ... you know what I mean? And I was distracting myself. I finally got to this point where I was, "Okay, I got to launch this thing, right. All right, I just got to do this." And I launched it. And when I first launched the podcast, there was, I don't know, maybe like fifty people who saw the first episode. And I was emailing the list that I had at the time. It wasn't small, but it was a new channel. And it was just fifty people that saw the first one, and then there was like eleven hundred downloads the first month. I was like, "Cool!" Eleven hundred downloads the first month of the podcast, I was like, that's really awesome. Second month I think was fourteen hundred. Third month I think broke two thousand. And it kind of just started scaling. Guys, there has been four thousand episodes, I just looked at the stats, four thousand downloads in the last two days. Okay. This podcast is getting ranked like crazy, and I just wanted to thank you guys for being listeners. I appreciate it. I even met a handful of you guys again today. Pretty much every day, either a listener is reaching out, or I'm getting to meet you, or whatever it is. I just wanted to thank you guys. I think it's really really cool. I had no idea that it would get this big. As a has-been, you know respectively, I was through this way bigger podcast than that, but it's just really fun to see that and hear stories o

Click above to listen in iTunes... The beginning stages of entrepreneurship carry a certain sanctification that I miss... Rough, but extreme growth. Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host Steve Larsen. Hey, how you doing? You know what's funny is, I was listening to Russel's stuff, and I actually went through and I've been indexing all of his videos and going through and indexing him and saying like, "Okay. This little clip from this section to this section. And this second to this second is about this, and it's the best version of him teaching it. And then I'll watch more video and it's kind of on like two or three times speed, which in Russel time is like 10x speed, it's so fast. Most people do not talk that fast. Then ... Index this and index this, it's been super super fun and I just noticed that he starts everybody with, "Hey everybody how's it goin?" I don't know why but ... the beginning of every of my podcasts if you listen to is probably like, "What's up everyone this is Steve Larsen and-" You know it's like, it's the same thing every time but I'm like I should probably switch that out. The other thing too is I kinda want to switch out my intro and outro jingle, like, I like it a lot, I made it by hand which is awesome. But man ... Yeah, I dunno, I'm all about variety so I kinda want to switch it up a little bit. Hey you guys it's been really cool these last few weeks. There's been so much going on. My brother just got married, so cool, I'm the oldest of six kids. I got four ... three brothers, and two sisters. And we're all really close to be honest. My siblings and I were actually really close which is rare, and it's cool, we're actually all buddies and friends and we all kind of just cheer each other on with what we're doing. I got a brother who's really into coding, he's very very good at it. Got a brother who's actually a phlebotomist, which is amazing, that's so cool. My sister actually started working at ClickFunnels which is awesome. She's still in college, she's actually my assistant, she's the one that goes in and does all my podcast stuff and she's really enjoyed it. She's actually also getting into e-commerce which is cool. Then I got two young siblings as well which is super awesome and fun and also my parents, and we have a lot of fun together. I guess the only reason I'm telling you guys that is that you guys know ... So my brother just got married ... We always go do like these crazy bachelor parties, always, it's so fun. And I'm Mormon, you guys know that probably right? Russel is, mostly everyone in the ClickFunnels office there is. I don't think that was on purpose, most of us are right. So we don't have like the normal, typical bachelor party that you see on Hollywood, like it's not that way at all where people are like hiring strippers and drinking and stuff like that, it's not like that at all. What my brothers and I do are tradition now because the older three boys, we're all married now. I'm an uncle a couple times now which is awesome, And so, what we always do though is we try and have like man trips, something that's so ridiculous over the top masculine. Something that's just kinda crazy and out there, but only a group of guys with no supervision would do. Because I'm a kid at heart and I will be forever and I don't care. So my other brother when he got married we're like, "Dude what if we floated a river." I'm like yeah that'd be cool. We're like, "What if we actually made our own boats?" We're like, "Yeah, that'd be cool. What if we made our own boats out of cardboard and floated the Snake River? What-" And it was such a, "Yeah, that's manly right." And we went and we built this massive fire and had food by the fire right next to the river. And while it was all cooking and stuff like that, we literally took pieces of cardboard and we taped it all together. And we go like two of us per cardboard boat, and we actually constructed them really really well. I actually didn't think they'd do as well as they did. The problem was that they worked so well, and the current was so strong that they actually ended up taking us a mile down the river before they capsized. And we were not planning on going that far. We were laughing our faces getting into them because we were sure they would capsize immediately. And it's a deep, fast river, I think it was the Snake I'm not sure. But regardless, it was a very deep, very fast and big river. And we get in this thing, we're floating down the river ... Anyway, it was super super awesome. And the water was freezing, freezing, it was just after winter time. This is like two years ago actually. And they start capsizing, it's cardboard, you know you're in water. And there's holes punching through it and all of a sudden we

Click above to listen in iTunes... THE thing I changed that actually started making me money... Hey, what's going on everyone. This is Steve Larsen and you are listening to a absolutely very special Sales Funnel Radio because today is actually my birthday. What? Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen Hey, you guys. What's going on? Hey, so it's my birthday. I am actually not home right now. It's been an absolutely insane week and I super bad ... I had this written down. There's a podcast that's been in my head for a while. It's been like oh, my gosh. This is such cool value. I've got to share this, but it's been so intense that I've not been able to do it. I'm so sorry. To recap, it was about a week ago, right. Today's Saturday, April 22nd, it's my birthday. What? Super cool. About a week ago last Friday, so a week ago Friday, we actually started building the Expert Secrets book funnel. Now, we started that a little bit before that. We knew what it was, but we really didn't dive into it until two days before the thing was supposed to launch. It was supposed to launch on April 18th and it did, but we didn't start until two days before. I remember sitting there, I was like, "Dude, Russell, what is the funnel? What am I supposed to be building for you?" You know what I mean? He was trying to figure that out and we were putting the offer together and stuff like that and it was high, very high pressure, very high pressure, very high stress. It's cool. It's funny. That used to really freak me out, but what I've learned is that the more I embrace the fact that it might suck a little bit or things are going to be hard or whatever, I actually grow so much from it that I actually embrace those hard things now. I don't know, but Russell totally knows what I'm doing every time, but whenever he's like, "Dude, it's going to be so crazy," I always go, "Cool, bring it on. Make it hard, coach. Make it hard, coach." He doesn't ever say anything back. I don't think he knows what I'm talking about, but it's basically goes back to some things I learned where it's like basically my reactions determine my experience. If I immediately can ... If I sit around and just like "Oh, I'm so sad." Like, "It's going to be so hard, eh." That's what most people do. If I can just turn around instead and say, "Hey, you know what, I'm just going to rock it, then it's going to be awesome." Anyway, back to the story. We get there and it's 9 AM and I work the whole time. I get home Friday night, a week ago, Friday night before the book launch and Russell's like, "Dude, I'm so sorry, man, but is there any way you can get this piece of custom coding done before Monday starts?" I was like, "Oh, I just want a break. I'm so tired. I'm so tired." I was a little bit annoyed at first like, "Oh, I get it, I get it," but the pace that we move at, I don't think you guys realize, is exhausting. It is exhausting, but it's super awesome too at the same time, right. It's like it is ... Somebody asked me recently and I think you guys saw on Facebook too someone asked me like, "What's it like sitting next to Russell and building his funnels out?" I was like, "Imagine you're flying the fastest fighter jet on the planet. It's got all the bells and whistles. You got all these missiles sticking on the side and you're going as fast as the thing will actually let you go," right. Mock 4, something ridiculously fast, way past the speed of sound. Then all of a sudden, not that you do on this in a plane, but you roll down the window so to speak and stick your head out like ahhh. That's what it's like. It's so fast paced and I'm constantly digesting as much information as I possibly can just so that I can keep up with what he's doing. It's awesome. It's more value than I ever got anywhere else for anything. I get to sit and pick his brain constantly, which is such a treat. I was tired. It was Friday night. I was tired. I wanted to spend time with my wife. It was the first week in our new house and we're still setting things up and we're making it our own home and I was like, "Oh." I decided I'd stay up super late. I stayed up 'til 3 AM two nights in a row doing two things because there's so many things going on right now, not just the book funnel, right. Number one, what I did is, and I'm just telling you guys the story just so you know what ... I know I'm sporadic with these podcasts, but whatever. Number one, I was trying to get some custom coding done for this funnel, stuff that Click Funnels doesn't do out of the box, but also allows you to do, which is cool, which makes Click Funnel so unique. Really, really cool. I was getting the stuff done, but at the same time, I was trying to finish my slides for the presentation at Ad Con, which I just did a few hours ago and it went so, so, so well. Oh, my gosh, it went so well, but I was tryi

Click above to listen in iTunes... Trust Comes In 2 Forms. One Builds And The Other Kills... Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steven Larsen. Ho-ho, isn't that cool? Hey, big shout out to Robert Phillips, he is a listener to this podcast. He reached out to me and he said, "Hey, I am known as the rock and roll speaker. He stands up and he speaks and he's totally awesome. He's like, "What's one of your favorite songs, I'm going to go learn that on guitar and give it to you." I was like, "Okay cool." I'm a huge fan of Foo Fighters and Audio Slave, and Muse, and so I gave him an Audio Slave so one of my favorites. Anyway, I thought I'd give it to you. I actually super, super enjoy stage. Anyway, when I saw what he did I was like, "Dude, I'm going to put that as a podcast intro man, that's so cool, I appreciate that, that's so cool." I play drums and I play piano and I sing a lot and, but I didn't ever play many strings instruments. Play the ukulele right now, that's about it, that's because my little three year old does it so ... Big shout out to Robert Phillips, the rock and roll speaker, you're the man. He just came out with a book, it's actually pretty awesome. Anyway, speaking of stage I'm super excited you guys because I'm trying to figure out, there's two things I wanted to tell you. Oh my gosh, I'm so excited. I am speaking on two people's stages and I am really, really pumped about it. The first one I'm speaking at is called Ad Comm and it's Dan Henry's event. I don't know how many hundreds are going to be there but it's a lot now and I'm excited about it, it's going to be great. It's like two weeks out from now. He reached out about two months ago. He said, "Hey, if I actually did this would you, I'd love you to come speak." I said, "Sure, it'd be awesome." He is having me speak I believe on eCommerce. I need to actually finish writing the actual presentation itself and I think he wants me to do two presentations so I might need to ... Anyway, it's time for me to dive in. You guys know me, I don't like to start something until it's getting a little bit close so it's fresh in my brain. I actually do it on purpose despite others thinking it's procrastination, it's actually not. Anyway, so I'm really excited about that though. I get to go speak on his stage and it's going to be awesome. Then the second one is, it's actually even bigger. That one will be on ... Let's see, the first one is April 22nd which is my birthday, I'm very excited, turning 29. Earth Day. It's both Earth Day and my earth day, it's going to be awesome. That's April 22nd and it's going to be in Orlando, Florida. I'd love to know if you're going to be, if anyone listening that's actually going to be at that. I'd love to meet you in person, it'd be great. Then the second one, right after I got that speaking gig, I got the second one over in Vegas and I think it's at the Bellagio but I can't remember, or the Paris, I can't remember. Anyway, but it's LCT, it's Local Client Takeover. These guys have a gigantic following and I think they're planning on over 500, less than 1,000, somewhere in that range, people to come. I am so, so excited to do that. They were going to pair me up with Frank Kern's Funnel Builder and we were going to go back-to-back on stage and teach some cool ways to get local clients. I was like, "Sweet man, I'd love to do that." It's been kind of fun to do all this stuff. I had one with Russell, because it's given me really intense depth on so many areas of business... I've built funnels from anything to supplements to toilet paper, it's nuts how much ... I mean, Sales Funnels has to do with anything, you guys know that. I'm really, really pumped about that so the second one, like I said, will be I think it's the first weekend in May. That one'll be yeah, local client takeover, talking specifically on ... I only have like an hour on that one, I don't have a full 90 minute presentation which kind of stinks but there's a lot of speakers at this one, it's going to be awesome. Anthony Crawley, got ... I mean, it's a lot of big speakers. I'm super honored to be doing that and it's awesome. If you guys want me to speak on your stage let me know. I'm just kidding, kind of. I actually really love it and it's just a ton of fun to do that. I love movies and movies are great and it's fun because of special effects and you can see someone's face. You can get up close and personal. There's music, then it's really intense sometimes and you can kind of delve into motion harder but I have a really strong appreciation for stage because there's no second take. It's all, it's very raw, it's very authentic. Anyway, very, very excited though to go do that and show some of the things that I know have been working that we've been doing. Yeah, it's been a lot of fun. I told Russell and he was like, "What's up, that's

Click above to listen in iTunes... The "Re-Epiphany" I Had While At Breakfast with Russell Brunson Hey, what's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. What's going on everyone? I've been trying to be more consistent in these podcasts. There's so many cool things going on right now. I wish I could capture it all and show you things that are going on, so many awesome little masterminds I've had with Russell lately, with lots of people, and it's been really, really fun to just learn and glean from other people. It's just been great. I've really enjoyed it, and it's been fun to, you know, like when you get in flow? You know what I mean? You get in state? Anyway, it's been cool, especially today. It's kind of funny ... So Russell and I have just been burning the midnight oil like crazy for the last couple months here, and it's been really, really fast and that's part of the reason why I can't do any kind of funnel building for anyone else anymore. What we're doing is so fast paced. It's almost out of self preservation... I mean, I really can't handle it that much more, to be honest, and, like I said last episode, we got a house, and I'm super excited about that. It's been a lot of fun to start making those preparations and things like that... But, anyway, it's been cool to ... Over the last few months, we were kind of redoing the front end of ClickFunnels together. I mean, like crazy. It's been a whole lot of fun. Russell had me go through tons and tons of quizzes, and I started noticing these patterns in how people were doing their quizzes. I promise that there's a point to this whole story, okay? Just follow me on this path, all right? Because I had this really cool thought today, and I was like, "Oh my gosh. I've got to podcast that. That was so awesome. I've got to share this." So just bear with me a little bit. This is going to sound crazy and sound random, but I promise there's a point coming to it. It's kind of fun, because we sit down and Russell and I were talking about different cool things we could do for the new front end of ClickFunnels. We wanted people who didn't know what ClickFunnels is, or didn't know what sales funnels are, or didn't know hardly what internet marketing is. We wanted those people, who don't know marketing, who don't know all that stuff, to be able to go to the front page of ClickFunnels and go, "Oh my gosh. Like, that's what this is?" We're trying to close the education gap and make that bridge even smaller so people get it ... Faster, you know, just super cool tool... You guys obviously know I'm a huge advocate of it. Someone asked me if I'm a partner. I said, "No, not yet, but hopefully someday." I want to lead down that path sometime, but anyway ... So we've been talking all this stuff, right? We've had all these different events. I'm helping prepare the FHAT event. That's F-H-A-T, Funnel Hackathon, right, and Russell's, he's put me in charge of that. I've built out and created what's called the secrets master class. It's been really fun, just fast pace, you know? We were talking to somebody, and they're like, "Is it always this crazy?" And I was like, "You know what? It's always really intense, but there's been this extra flavor of intensity since like, you know, October, November timeframe." It just seems like the heat really turned up. I was finishing a whole bunch of funnels for Funnel Hacker TV, which is going to come out soon, and I think we're going to get it here on Netflix soon, too, which is so cool! I'm gonna be on Netflix! Really excited about that... Anyways, that's what the plan is, anyway, and we figured out, we think, how to do it. And you guys will get to see ... I think it's like eight different episodes for that. It's just been really fast. You know, really, really intense. I feel like I'm looking up and going, "Wow! Three months just went by!" You know what I mean? Look up again, "Oh my gosh! That was half of a year!" And I've almost been with ClickFunnels for a full year now, which is super awesome. Anyway, it's been great. But it's kind of interesting, because I was drinking tons of caffeine to keep up with the pace. Russell was too. Just, we were kind of trashing our bodies, to be honest. There were so many reasons why I stopped building funnels on the side for other people... And that was another one of the reasons, is that I was just like, "Man, I'm not taking care of myself very well." It really started affecting me mentally, and I could tell. And Russell could tell it was doing it to him as well, and I was like, "Ugh." So we decided to do a three day juice fast cleanse. And any time Russell has any idea like that, sometimes it's like this little lurch inside me, like, "Oh, crap. This is gonna be awful. Ugh." He wants me to

Click above to listen in iTunes... It's easier to "duct tape" build your product through repeated mini-launches, than try to make it perfect out of the gate, cause that just doesn't happen... What's going on everyone? This is Steve Larsen, and you are listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. What's going on everyone? Hey, gosh I'm so sorry, I feel like I've been very sparse on my podcasting lately. Gosh, I'm so sorry. But there's a reason for that, and it is because we just bought a house. Super stoked, guys. My wife and I and my family have been living in apartments for five and a half years, our whole marriage. And guess what enabled us to actually get the down payments and all that stuff, and put a good amount down, and all that stuff. And have that cash available to do all that stuff? You're just one funnel away. Right? I mean that's what Russel says all the time, right? But it's so true though. But I was thinking about how cool it is. I was looking at the process that I have been going through to be able to generate cash needed to both run the business and hire people and pay them, and have enough cash to keep doing all the cool stuff we want to. Do vacations, pay off debts, get a house, things like that. And it's so funny, because what would happen is, so when I build a sweet funnel, right, and you guys have heard of that before, it's the MLM funnel I have, it auto-recruits people in to people's downlines. It's really cool. One of a kind. I don't know anyone else who does that. But what I did though, is I created follow-up funnels, basically. And it's kind of cool. If you guys went to the Funnel Hacking Live presentation, we were trying to figure out what to call this whole category of funnels, after someone's already been brought into your world. Because you're not down with them. You know, you've got this customer that's come in, they're somebody who's come in, and they've agreed to do something with you, right? Whether it's to download something and get something free, or they've paid, or whatever it is. But you're not done with them. And so many times I have, you know a lot of people hire me to do different coaching and consulting with them, one hour sessions, half hour sessions, whatever it is. Just had another one last Saturday. It was really fun. But so many times we throw ourselves into architecting these really really awesome front-end funnels. These sales processes that get people into our world and get them going. But oftentime, we kind of just leave it there, right? We totally leave it there. There's nothing else that we do. We actually step way, way, back and we go, "Okay, I'm no longer going to do any kind of ... " It's almost like we just totally close the relationship, and 90% of the time I've noticed that that's what happens. So as soon as you get your first funnel built, guys, please, know that there are more things you can do with them. Who is most likely to buy from you? It's people who've already bought from you. So you've already paid to acquire the customer, you've already got someone there. It's really really easy to just go and offer them something else. And so the only reason I'm bringing this up is because I had this MLM funnel. It's done quite, quite well, for those of you guys who are certified partners, people like myself, who really like to build funnels, know that you can go, try and sell $10,000 funnels like I do. You can do all this stuff, or you can just make one really cool funnel and sell a cheap version of it a whole bunch of times, which is another thing that I've done and it's been really really cool. That single funnel has made alone, just the sales off one location. I sell on multiple locations, so not including the upsales, not including multiple locations, just in one spot, has made like 19 grand. You know in the last six months. And it's been awesome. No ad spend, nothing else. Then you go put in all the other upsales that people buy with it, right, all the follow-up sequences, all the things that I do with people afterwards. And it really adds up. It's pretty awesome. And now I got cash flow to go get affiliates for click funnels. And please, please, please do not think that I'm bragging here, I just wanted you guys to know what's been happening. And why I've been a little bit recluse lately. I've been all over the place. There's been so many things happening. Oh my gosh, I have some crazy stories for you guys, but anyway. I told you last podcast I knew what this one was going to be about, and it's the fact that we are in a house. And I'm super excited. We're actually moving this weekend. The papers just finished going through today, we got everything all set together, and it's awesome. It's not a mansion by any means, but it's not tiny either. It's a great sized home, and we're real

Click above to listen in iTunes... I'm a huge fan of books, but it's easy to get bogged down with it all. Here's how I learn AND execute... Steve Larsen: Say 'Welcome'. Baby: Welcome. Steve Larsen: 'To sales' ... Baby: 'To sales' ... Steve Larsen: 'Funnel' ... Baby: 'Funnel' ... Steve Larsen: 'Radio' ... Baby: 'Radio' ... Steve Larsen: 'Oh yeah, baby.' Baby: 'Oh yeah, baby.' Welcome to Sales Funnel Radio where you'll learn Marketing strategies to grow your online business, using today's best internet sales funnels. Now, here's your host, Steve Larsen. Wasn't that cute? That's one of my little girls, she's so awesome, we have a lot of fun together. She is one of my heroes. Right now my wife as a Tony Robbins event, crazy cool, super awesome. I honestly wish I was with her, I wish that I could be there, but we have two little girls, little angels, so one of us has got to stay. I love that stuff already, the stuff that Tony Robbins teaches, I already eat that stuff up. I already love that, you know what I mean? It's super, super fun. I kind of already am in a lot of the mentality of that. I believe I can do anything, I think I can change my own destiny. I think I can control everything around me. She, I was like, "You know what? You go. You go." It's really cool because she actually went with ... Maybe, I don't know if I'm supposed to say this or not, but she went with some of the wives from people at work. We got them like front row seats. It was awesome, it's super cool. There's 9,000 people there and she's loved that. She'll be back soon. I am four days with the little ones, it's been a long time since I dropped a podcast out to you guys. I was like, "Oh crap, I should probably send that on out." I thought I'd let the little one start us on out here. A lot of cool stuff going on right now. My little campaign to end funnel building is over now, and if you didn't get the application in, I'm sorry. Like, I just, there's so much going on with Click Funnels right now, I cannot do anything else with that. I'm trying to figure out how to say this. This has been on my mind a little bit lately. When about three years ago, right? A lot of you guys have heard the story, if you had been following my podcast right? I would get up so early and just study and study and study and learn and learn and learn, do as much as I possibly could, right? I remember, I mean at first it's all I thought about. I stayed up until three, I had a notebook, I should find that notebook someday, it was really, really cool. It's a full notebook, every single line, every single page, all the things I was learning I was drawing pictures of it, so I could understand it more. I'd go find somebody else, be like, "Oh, I learned this on this podcast today and I read a book from this guy today." I thirsted, I did everything that I could to just learn marketing, right? I remember after about a year long period, I had tried a few things here and there, but I was more like in this deep just thirst state. You know what mean? Where I was just drinking deeply, I was like, "Oh my gosh. I'm in this marketing degree but I'm not even getting the stuff in my marketing degree that I'm learning from these books and from these podcasts and from these, quote-unquote, gurus and stuff. The real cutting edge that's actually working, right?" The stuff that's actually working in the marketplace... I remember I was biking home one day, and I might have shared this with you before, but it was a big moment for me. I should say it was a big like three or four days, because it just hit me like a ton of bricks. I was biking home and I was in Rexburg, Idaho, and for some reason there it's always 50 degree mile an hour winds, both ways, no matter what. In the winter, in the summer, all time, it's windy. I was biking home, right? I was pushing hard against the wind and I was breathing hard. I loved that because I could listen to podcasts and stuff while I was biking all over the place. We only had one car and you know, I didn't want my wife to not have a car with a little baby. She always had the car and I just literally biked over the city there. It was really, really awesome actually, I love biking. This is not motorcycle like I have now, like pedal bike. I remember I was biking, I was breathing hard, and I was listening, I actually think I was listening to Pat Flynn, Smart Passive Income podcast. What's cool is that's actually the podcast that got me started online in general. That's when I wrote my first ebook and I got all the stuff together. But before I did all that, I was listening to Pat Flynn, I think I was just hearing who Russell Brunson was. I was just hearing about some of these other guys, but I was drinking as deeply as I could, and about six months, eight months, I can't remember when, a while, right? I had kept this pace up like crazy... You could not get me to go that hard for my school work, for anything else, just this topic. I was learning and learning and l

Click above to listen in iTunes... My 11 Point PDF Checklist + I'm Publicly Leaving Funnel Building :( DOWNLOAD THE FREE CHECKLIST AT SteveJLarsen.com What's going on, everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Now, before I get into the episodes, or this episode, I just want you to see a little behind the scenes. Typically, what I do when I get these podcasts together, is I'll just write out a whole bunch of principles of things I know that you guys are struggling with, have questions about, or there's a challenge. I'll go directly address that so that I can just keep trying to provide value. Or, I'll go interview somebody and we'll go dive deep into their business. By the way, I've got about 20 more interviews lined up for you guys. It's going to be great... This podcast is actually a little bit different. This one actually took me about an hour and a half to two hours just to prep. There's a lot of cool things going in it, so I'm encouraging you right now before I start, get a pen and paper if you can. I think you're really going to enjoy this. Anyways, without further ado, let's jump into this. Again, welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. All right, all right. Now, while I was getting this all together, I was remembering the way I got into this industry. I've shared a little bit of this, but there's a certain part of it that I've been realizing that I haven't really shared. It's so key to success, I mean right out the gate. I had a little podcast episode a little bit ago called 'How I Broke into the Industry.' I almost wish I hadn't put that out there, so that you guys could hear a little bit more of some of the things that really happened behind the scenes. I was in college, and I was going around ... What happened was, and I've told parts of this, pieces and parts. What happened was I got married, my wife and I, we went up to college. I really hadn't had that much college done before we got married. It was only a semester or two, so I had the full brunt left. She actually had already graduated, although we're the same age. It took me ... I went on a mission for my church. I was gone for two years. I took a year off to work and get some stuff done, and put together. Anyway, through various things, I actually waited on college for a little bit. I was doing a lot of construction jobs and just trying to get money together for it. I told this story of when I walked away, and I was like, "Yeah, no more construction jobs. I'm done with this." I started going and learning, and I was doing door-to-door sales. I was like, "I got to learn how to sell stuff," so I was doing door-to-door sales. When we got married, we had like no money. You want to provide, especially as the man. Like, "I want to be the man. I want to provide for my misses." That's how I was feeling. The problem is that I couldn't. I didn't know business. I didn't know how to sell. I didn't know what marketing was. I had no idea on any of that stuff. I went into what I thought was going to be a prestigious thing going into a business degree, and going into a marketing degree. I started listening to this podcast called ... Actually, I can't even remember it. I can't remember what the name of it was, but it was a guy named Sean Terry. He was teaching how you could flip houses for zero cash, and it was totally legit. It was awesome. It was actually really, really cool. I learned a lot from him. He got me going and out the gates. I'll fast forward a little bit. There was failure after failure, after failure, and as I started getting into this funnel game ... I've told you a bit of this story before, I went to door-to-door sales. I realized that you could actually attract people who want to buy your stuff, rather than go door-to-door and ask people to buy who are not planning on it. I went from door-to-door sales to writing eBooks, and made my first funnel; although I didn't realize that's what I was making. I was using WordPress and all these tools and systems, and then I learned how to drive traffic because no one was buying my eBook. Then, I got hired by Paul Mitchell and started working on building sites and sending traffic for celebrities, which was kind of cool. I was like, "Man, none of this traffic's converting." That led me into Russell Brunson, and I found how to convert and actually sell online. That's really where money started happening. That was four years. I didn't stop. I kept going, and going, and going. Four years! It was painful. It was very painful, because I refused to get a normal job. We were living on student loans, and I was like, "Crap. Like, this is my time to figure this out big and I've got to do it now." I did not sleep much. I did not do any really extra-curricular activities at all. I worked my butt off, and I know I di

Click above to listen in iTunes... Garrett and Danielle White Family, Russell Brunson, and TONY ROBBINS... What's going on, everyone? This is Steve Larsen. You're listening to Sales Funnel Freaking Radio. Whoo! Hey, this is actually a special episode. This is part 3 of 3 in my review day-by-day of Funnel Hacking Live Event that Russell just threw in Dallas. I'm actually in Dallas right now recording this. I didn't want to leave the hotel room before doing this and spiting it out and everything was fresh on my mind. So, I'm just sitting inside here in the actual hotel room itself and just getting these podcasts out to you guys. These are kind of a review. Today, will be a bit shorter than the other two. The other two were a bit long, but I wanted to go in-depth so you guys felt like you were getting some values from the podcast itself. Again, and just as the others, if this is the first episode of this 3 part series that you're listening to, go listen to the other 2 first. The whole event was meant to build on itself, so I would go listen to Day 1 first, and then Day 2, and then come back to this one. Really, the last one, but this is the one where Tony Robbins came in and it was so cool. Welcome to Sales Funnel Radio. Where you'll learn marketing strategies to grow you online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. Again, thank you to all you guys that I was able to meet, and talk with, and take selfies with, and all the gifts you guys brought, which I was not expecting that. And it was very, very humbling. Anyway, guys, thank you so much. Again, my voice is totally shot still and talking as much as I am is not helping. But it is what it is. The very first person who came in was Garrett White with his wife. Now okay, Garrett has spoken every single time at the Funnel Hacking Live Events. The reason Russell likes to bring him in is because he also helps people implement. Now you think about, Garrett made this point as well. He's like, "Okay, I know you like coming to Funnel Hacking Live and you get a whole lot of extra goodies and nuggets, and things that you don't get anywhere else. Think about it, if you would just freaking read the book, watch the tutorials, and do it, you're going to be farther along than the majority of the people who are out there." It was really funny to listen to, but it was like, "Okay, okay, that makes sense." There is a lot of stuff that you can't get from a book that you do get at the event. It was actually really cool to listen to him and hear him say that. He was there with his wife though and we've never done that with him before. And his kids on the stage. Garrett was the same Garrett, swearing like a storm, but he went through and he started teaching us more about, like an echo of what Setema taught. But even more depth on certain areas; it was really cool. He was banker actually and in 2008 when the economy really tanked, he lost everything. He realized that he had no idea who his wife was. He had no relationship with his kids. He realized that the life he was living was pure crap. He hated it. He realized that a lot of it was because, again similar, was the story he was telling himself. Which was kind of cool because, Tony came in and talked about "the story we were telling ourselves." There was kind of a theme there for many, actually several speakers, not just those three. At least, that's what I picked up. Maybe that's what I needed to hear. You know what I mean? You guys might have picked up something different, who were there. Anyways. So he said, "You need to choose yourself." I don't mean that in like a freaky-deaky way, like weird. Meaning you got to create yourself, okay? Know who you are. Know the story you are telling yourself. He had us turn and scream, at the top of our lungs, at our neighbor that, "I am a marketer." Number 2, you got to live in the land of yes or no, none of this maybe crap. "Maybe I'll get this done." That means no, you're not going to do it. It was interesting to hear him say all that stuff. "Got to live in the land of yes or no. No more maybes." So, he had us turn to our neighbor and scream, "I am a closer." So, number 1 is, "I am a marketer." Number 2 is, "I am a closer." Number 3 was ... He said a lot of times when we get in these businesses, we start getting followings and we, guys I've been totally guilty of this and it's been cool to hear him say this. Because right now, sitting here right now, as I'm recording this podcast there's probably 400 messages, collectively, between email, tons of Facebook messages ... Oh my gosh, I can't even handle it anymore. It stresses me out. I want to give, and give, and give, and give, and help. I feel guilty that I can't give, and give, and give, because I have to live too. You know what I mean? I know a lot of you guys listening to this, you guys get the exact same way. We attract like people and you're listening to my podcast. We're probably re

Click above to listen in iTunes... Russell Brunson, Justing and Tara Williams, Caleb Maddix, Emily Shai, Trey Lepelen, Jason Fladlien, Darren Stephens, and Setema Gali... What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. This is day number two from Funnel acting live. These are the things that I learned, the things that I loved. You're going to get a front row seat here on some of the things that, behind the scenes, of the things that I thought were awesome during Funnel acting live day number two. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. What's so funny is that, we brought in so much energy. We wanted everyone to be in a state to receive, and to learn, and to be there, and to grow and develop that by day number two, my voice was already shot. It's actually been this way for several days. Anyway, it's slightly painful actually but that's okay. Okay, so the first day, if you haven't listened to it, I would go back and listen to it before you listen to this. Because there's a lot of foundational things that were said in day one. The conference was meant to build on itself. I would listen to day number one before you listen to this. We're just going to jump right into it. We get in there, we're all fired up and stoked up. They had me as a VIP badge checker. Just so you know, inner circle, certified partners, anyone else who's kind of in the VIP area, they sit in the front seats. And I was a bouncer. It was a lot of fun. I really, really enjoyed it. I got to meet tons of you guys again. I took a lot of selfies, it was a lot of fun. It was a fun time, guys. Just like I'd said in the other one, very touched and humbled by the amount of people who came up and said hi and thanks for the podcast. Guys, that fuels me. You know what I mean? This entrepreneurial journaling is not easy for anybody. It was really nice to hear that from you guys. It was just nice. It was very nice. Especially the guys who brought gifts. Man, that was just ... that put me on the floor. That was so nice of you guys. I really appreciate it. Anyway, man, today was so nuts. Or, day number two was. It was Wednesday, February 22nd, 2017. The day before was all about marketing strategy, and how to sell without selling. Day number two was all about the funnels. What we did is, we brought in all these experts in different industries. We know the majority of you guys are in MLM, or e-commerce, or you're an author, speaker, coach, consultant, or you're in retail, you're a brick and mortar. You fit in these certain categories, so what we wanted to do was bring in people who were using funnels in those industries that you could hear from. That's what day two was all about. What happened is Russell came up and we did a presentation called Follow-Up Funnels. We were thinking about what happens when somebody comes in to one of our own funnels. We had John, who does our traffic, he went in and he ran some numbers. We found out ... it was pretty cool, because Russel showed all of our actual numbers. He's like, "Okay, here's all of our funnels during the month of just this last December. Just two months ago." And he said, "Okay here, you notice ..." And he went through all these funnels and they're profitable, and they're profitable, and they're profitable. He was showing the actual numbers. Opt-ins, cash, revenue, profit on marketing a car and Funnel University, and all these different things on all the front-end funnels. What was so funny, we realized when we were looking at him, we were like, "Man, how does ... how are we making money?" We didn't ask that question. We obviously crafted this on purpose. This is just how we presented it. It's like, "Wait a second. We pulled in only like 17 thousand dollars in front end funnels on December." We're like, "What the heck?" And Russell goes, "Wait a second, are you telling me, Russell, that you're running a multi, multi, multi million dollar business, but you only pulled in 17 grand in December? How is that even possible?" You know what I mean? It's like, "What the heck?" We went through and we found out that for every dollar that we are gaining on those front-end funnels turns into 16 dollars in the back-end. We wanted to do this because we realized that a lot of you guys, what you're getting stuck on, is you go out and you build this tripwire funnel, right? This front-end funnel. You will expect it to make you beaucoups of money, right? That's cool. That's true. Somewhere though, the customer has to be bought. Whether it's with your time, you have to buy the customer, or actual money with ads and stuff like that, you have to buy the customer. Somewhere, a customer will be bought. What we do then, is those front end funnels is how we buy the customer. We call them break-even funnels. They're not to make money. What they're supposed

Click above to listen in iTunes... Russell Brunson, Todd Brown, Brandon and Kaelin Poulin, Jim Edwards, and Stu McLaren... What's going on everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Now, for the next three episodes, I'm actually going to do ... This episode will be day one of Funnel Hacking Live, and I want to go through and show you the lessons I learned, and kind of what some of the speakers were doing and sharing with us. And then, obviously, next episode will be day two, and then day three. So the next three episodes are going to be a bit of an overview of the things that I learned. Let's kick it off. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. All right guys, now the first thing you'll probably notice is that my voice is shot. I am completely humbled by the number of you that I met who listen to my podcast. It was so awesome. But I met so many of you. I was totally touched, also, by the number of you ... I mean, I was not expecting gifts, but a lot of you guys ... Anyways, I'm saying thank you to those of you did that. That was very nice of you and I appreciate that a lot... I pretty much talked for three straight days and my voice is totally gone. I was going to do these last night while it was all even more fresh in my brain, but I was like, "Gosh. I can't even ... I can't even ..." You know, anyway. I was like, "Maybe if I go to sleep, everything is going to be better, and I'll wake up in the morning, my voice will be better." It's not. It's actually worse. I'm probably going to lose my voice, 100%. Anyway, that's okay. Here it goes though, all right, so you just have to, I guess, deal with that. I'm going to go ahead though, and I'm going to let you know the things that I learned, the big takeaways from Funnel Hacking Live. Now, understand that what I'm going to do here, it's not going to give justice at all for what really happened. But, this is more the tactile stuff that I'm going to go over. The very first day that we had ... Gosh, it was such a good event. Oh my goodness. Everyone was going nuts, so crazy. Totally got my picture with Tony Robbins, which was crazy cool. That guy is huge. Anyway. I'm not a small guy either, but man, he was like a full two heads taller than I was. Anyway, all right. So hey, the very first day we had Russell Brunson speak, obviously, then Todd Brown came in and spoke. Russell spoke again about something so good, and I could see everyone going like, "Crap. I need to redo how my whole product works now that I've heard Russell speak." Brandon and Kaelin spoke. Jim Edwards spoke about copies. Stu McLaren came in and taught about membership sites and how to make millions of dollars with them, it was fantastic, it was amazing. Then we had huge round table discussions, and honestly, that's ... I really lost my voice from the majority of, really, two things. When people walked in the door for the very first day, I mean, music was bumping. I mean, it was so loud, it was awesome. The stage looked incredible; it was so much bigger than last time, which none of us could really believe. We were like, "Oh my gosh, this is just amazing." Melanie and our team did fantastic. It really, really went well. Just, I can't even ... It's hard for me to describe everything that went on there. But I ... As people walked in the door, I was screaming, "Yeah, what's up? It's game day baby," as loud as I could, slapping, giving hand-fives to everyone that came in. I'm pretty sure I started bruising my hand; it actually really started hurting. But it got everyone jazzed up and in state as they walked into the door, which is awesome. We wanted the energy levels to go up, because it pulled them out of their comfort zones. I try and do that a lot of times when I'm learning things, even on my own. All right, so Russell first spoke about creating a mass movement. These are really chapters that are hardcore in his new book. But the main point is that you really need ... You got to have three things in order to create a mass movement. The first one is, you need a charismatic leader. Second one, you got to be able to have ... There needs to be a cause. Then the third thing, I think it was a following... Crap, I should have brought all my notes with me as I was doing this. But, anyway, it was so good, because he started talking about ... This is way beyond product creation, right? Most of our audience speaks, and talks, and is focused solely on, "How do I create the funnel? How do I create the product?" Right? He's like, "Okay that's good, and you guys are getting really good at that as a community. But the next step is really, how do you get people to it." Right? Joe Polish, this reminds me of one of Joe Polish's courses, but he's talking about how marketing ... You think about sales, sales is what happens face-to-face, in front of peop

Click above to listen in iTunes... One of my videos totally fooled an ad agency a couple years ago, and I wanna show you how I did it on Youtube What's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. All right, that was kind of cheesy... Hey, today I want to tell you guys a little bit ... I want to tell you a cool story. I want to tell you about the power of perception. I didn't have any other name for that except for this, so this is the power of perception, right? Perception is huge. Perception is amazing. It's very, very real, right?... When I was in college ... Oh, you know what? I'm totally going to put this video in the show notes too. All right, when I was in college ... A lot of these stories I tell, I realize, are about college, but realize that I have not even been out of college for a year, so that's where a lot of my stories come from, so I'm so sorry. I tell you a lot of things that I'm doing with Russell right now currently, but obviously there are some cool things that happened while I was in college too, because I was a really active kid and I was not a normal student. Anyway, there was a class that I was a part of, and part of the class, what we had to do was we had to create a video, and we had to go get as many views on it as possibly could. And whoever had the most views, I can't remember what the prize was, but it was something crazy. And the whole show was about social media... And I will tell you that 90% of what that guy was teachings was totally old. It was not ... It was outdated information, it did not help. It was actually very bad information, some of it. But the principles were cool, right? I mean, as far as the tactics. The tactics he was teaching were old. They were outdated. School can't keep up with it, which is one of the reasons I had such a hard time with the school, right? School, college in general, does not keep up with what's going on in business and marketing... Anyway, as a group, my little group of four people, we had to come up with a video, and then we had to go get as many views on it as possibly could to get, I think, to get an A. It was kind of a cool and interesting assignment. We had to go figure out different places to post it, we had to learn about some SEO, we had to learn about ... It was really, really fascinating to do that, and it was just a whole lot of fun. We went and we decided the new Star Wars ... Let's see, which one was it? Not the most recent one, obviously, it was A New Hope. I like Star Wars. I like Lord of the Rings, I love Harry Potter. I mean, I just like a good story in general. Anyways, I like all that stuff. I especially like it when there's good music in the movie. I'm a huge music buff, so if there's good music and it's a good story, done. I don't really care if it's ... Anyway, whatever. We went and we decided that we were going to play off of all the hype for the new Star Wars. I said it would be best if we looked around the industry, and we decided that we were going to go and make a video off of what was currently happening and what all the buzz was already about, right? We were going to ride, basically, the hype. We decided it would be about Star Wars, and a video that was going around that was huge was this lifting video, and it was this bro walking around saying, "Do you even lift, bro?" Have you ever seen that video? Maybe I'll just put that in the show notes too. It's like, "Bro, do you even lift? Do you even lift, bro?" And he's saying it to all these really jacked guys that are huge and they're getting all ticked at him. And it was really, really funny. I mean, it's a funny video... And so we decided, okay, Star Wars and then the bro video, so we said, "Do you even Jedi, bro?" And so what we did is we had one of the guys in our group dress up like a Jedi, and we got him like a lightsaber and we got him a cloak. It was actually a bed sheet. And he ran around campus asking people if they Jedi. It's really funny. And he did it all these random places, and ... Anyway, it was actually a good video. I was like, okay, perception is reality, perception is reality, perception is reality... And people knew in that class that I was really, really into this weird thing called funnel building. This is towards the end of my college experience. And we made this video, and we got it together, and I was like, okay, I guarantee you none of these people or any of the teachers know about some of the gray hat stuff of the internet, right? White hat, black hat, gray hat, right? White hat is the totally clean stuff, black hat is the ... That's like straight-up hacking, right? And gray hat's kind of the in-between. I'm all about gray hat, you guys. If there's something that's going to my stuff ahead, then why would I not do it,

Click above to listen in iTunes... I realized a few years ago that I needed to stop asking people for permission to prove myself... What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now here's your host, Steve Larsen. Hey, how's it going, everybody? Hey, I am really excited for today... First off, it is still freaking cold here. Oh, my gosh, it's so cold. I love motorcycles. I think some of you guys know that. I'm not a motorcycle connoisseur as far as like brand and all the little nitty-gritties of it. What I know is, I like to ride them, and I love to ride mine. Right? I've got a, it's a 2001 Kawasaki Vulcan. It's a cruiser. I wish it was a little bit more powerful. It's only 500cc, but anyway. It's still crazy fun, right? And the snow has been melting here, and the roads are clear, and so in the mornings, I have been riding my motorcycle, and what was funny is, I woke up this morning, and I rode it a little bit last week, and ... Anyway. It was fine, but this morning, I woke up, and I was like, "Oh, man, it's extra cold out. Oh, man, it's really cold out. Oh, my gosh," and since we moved new offices, we were only a mile and a half away at the other one, now I'm out four and a half miles away, which isn't that much difference, but it is when you're on a motorcycle and when it's that cold outside. And I started riding, and I was like, "Oh, my gosh, that is so cold," and I start driving, I start going, I start going, and now I have had a little bit of frostbite before in my life. I was a hardcore skier growing up. We'd go like 25 times in a single season. I started skiing when I was five years old. I don't think you guys know that. I don't think I've ever told you that before, and my dad was going to go be an Olympic skier, and I'll tell you guys more about that stuff later, but ... So we skied like crazy growing up, right? And my hands and my face and my feet are used to that kind of cold abuse. Right? And I was riding along, and I'm not going to lie, but about a mile in, I was like, "My hands are going to freaking fall off. This is ridiculous. I cannot feel anything anymore." I was like, and it starts to get dangerous, you know what I mean? Because your right hand controls the brake. Your left hand controls the clutch. You know what I mean?... Left foot is the gears, right foot, you got the back break. Right? I mean, riding a motorcycle's an involved process, you can't just sit there. And so I was like, "If I can't freaking feel the grip, this is going to be a scary experience," and it was about a mile and a half in, and my face mask starts fogging up. I wear a full mask helmet, especially when it's this cold. I mean, my face would be falling off otherwise in ... That's what it was like when I was a skier, a hardcore skier, but ... Anyway, I get to the office here, and I cannot feel my hands at all, and if you guys have ever had that experience before, I don't just mean like numb, but it's where you got the actual cells in your skin, in your fingers, they start to freeze, and it's a very painful experience, until your hands go numb. They go numb, but then you can tell they're getting extra stiff and hard. You can't really move them, and it starts to freeze, literally, and it's a painful thing to have happened, but it's like 12 times more painful to have them thaw. Oh, my gosh. So I got here to the office and I was like, "Hey, I'm going to record a podcast. I want to jump out to you guys real quick," but I had to wait for like 15 minutes just pacing around the office quickly, because my hands are just throbbing as they start to thaw. It's a ... Anyways, it's an awful experience, and I was like, "Hey, Siri ... " Let me see if ... Hopefully it doesn't turn on. Okay. And I was like, "Hey, Siri," hopefully Siri doesn't hear me, I was like, "What's the temperature?" And it was like, brr, 24 degrees. I was like, "Oh, my gosh, I didn't know it was 24 degrees outside," and I was wearing gloves, but they're these paper-thin little things, so like, oh, gosh, okay. I'm not going to do that again. Anyway... Hey, super excited for today. We are still about ... Gosh. I'm so excited. We're still about a few days away from Funnel Hacking Live, and I just wanted to recap real quick what happened last time. That was a life-changing experience for me. At the time, I was about to ... So this is last February. I was still in college, but I only had a week left of school, and I was getting straight As, and I was ... I mean, I was a ... For the most part, I was a straight A student. I graduated with a 3.85 GPA, and ... Which is kind of a rare thing, but I feel like, because most people are straight A students, I feel like they're really, they're kind of tightwads, and they don't know how to sell stuff, and they're ... I just get really into a

Click above to listen in iTunes... Our 3-day event and the powerful lesson it gave me... All right, how you doing everyone? This is Steve Larsen and you are listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. All right, all right, all right. Hey, sorry it's been about a week since I actually podcasted, I've been crazy busy! We had an event here, Russell and I, it was actually really cool, I got to speak on his stage, which is super cool! Get up and speak and teach. It was actually his inner circle. We were kind of testing an event, we were trying to see how it ran, we were trying to see ... Even before we do big things we'll actually go to a test group, which I've been telling you guys to do lately before you actually go out and try to sell it, go through a little test group, which is actually what I've been doing with my dad. He's got a cool software he wrote that helps you trade futures and he wins like ... I can't publicly announce or declare that he wins 80 to 85% of the time but it might be near those ranges. Anyways, it works though! That's what we do, we go take a little test group and we did that here, recently, at the new office and it was three days long. About 15 minutes before, we're walking around, Russell and I are kind of in the back, there's an event room where everyone can go and hang out and we've got a spot for about 80 people. And Russell and I ... then on the other side there's all these locked doors, you gotta have keycards, and we're all official now, we're kind of laughing like "Crap, we're like a real business now!". And we're on the other side of the building and he and I are kind of hiding a little bit like phew, we've got the jitters a little bit, 'Alright, you ready for this, its three days." We're getting stoked. I was like, "you got everything you need?" And he said "Yeah, I think so, can you do X, Y, and Z for me?" And I said sure, and we're kinda going back and forth. And about 15 minutes before we walk out there he goes, "Hey, will you introduce me every day?" And I was like, "crap, I've never done that. Yeah, okay!". And I literally went to Google and I was like 'How to introduce somebody on stage' and I was like, what's the main goal? And I asked, "what do you want to have happen?" And he said "The biggest thing I want, I want there to be higher energy than what they currently are so that when I come in I can pick them up from where they are and keep going. It's easier for me to match them if they're at a higher level of energy than me walking on stage and they're all like 'bluuuh' with slumped shoulders." Anyways, I hope that makes sense. But he's like "would you introduce me?" And I'm like "Okay, sure." So, I went and I was like, Okay, I gotta tie it into a story somehow, is there something I can tell about him, what's something that's funny? And you gotta be careful, you don't want to make fun of your boss. I was like 'Alright man, I think I got it.' and I got up on stage and I told this story, and I've actually told it on this podcast here before so I actually probably won't, but at the end of it, what happened is this guy in the inner circle came up to me ... What's up, I know you're probably listening to this ... and he's like, "Dude I love your energy. It was so awesome to feel that, you got me so charged up for the day I'm brand new here, will you send me the voxxers that you send to Russell ... That was part of the story was that every single morning I vox Russell and I just go, "Woo yeah baby, woo its Monday we get to build funnels with Dirk!" and I start yelling, I'm like "Yeah, woo!". What other business do you get to do this with? Who else gets that excited over what they get to do? I don't know. This is a freaking cool industry that we're all in this together. And he's like "Will you send all those things to me?" and I said sure! I'm actually going to play you for them right here, he said "Hey I would love to have these things as my alarm clock." So if you guys want this, you totally can but literally what happens is every single day I vox Russell just like pumped, and it's only like three seconds long on every single one of them but that's all you need! It's all about staying in state and its all about pre framing your head top be able to handle what's about to happen, it's all about ... Anyway, super cool stuff! So while I was coming in today, I was like hey, you know what would be kind of funny is if I put those on my podcast so here they are! "Woo, Monday baby, yeah!" ... "It's Tuesday baby, yeah, woo! Get some!" ... "Woo! It's Wednesday baby! The tank!" All right, how was that? You guys, I am a goofball at heart and I don't care. I think when people start caring too much they get old and die. Hey, if you like that cool, if not, whatever. Its something that I do, Its just a little fun traditi

Click above to listen in iTunes... Good morning everyone. This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen. All right you guys, how's it going? It's been a little while since I've recorded a podcast. Things have been so busy, so busy. I'm actually driving over to our brand new office. We got a really cool event going on. We got most of Russell's inner circle over here. We're going to go for the next three days through some cool material to help them launch, but I don't know if I'm supposed to talk about it yet. How's that for a cliffhanger?... If you guys go to Funnel Hacking Live, you'll find out more about what it is. You guys are going to like it. It's really, really cool. I don't see anyone else doing what we're doing here. Anyway, hey it's been a while since I've done a podcast. Again, I just want to apologize for that. I always try and do at least two of them a week. That's my goal. I always try and do it with an awesome microphone. Just like the last one I did, guys I'm in the car again. Sorry about that. I'm obsessed with the sound quality like I said before, but whatever... The message today I think is kind of cool. I think it was only two weeks ago, so I've been traveling a lot. We're going all over the place and we're switching offices. I haven't really had a chance to sit down with my microphone and actually do an actual podcast. Just barely we got our security cards to go into the new building. We got all stuff. For a long time I couldn't get to my stuff. That's what I'm saying. I couldn't get to my equipment and actually do a podcast for you guys. Anyway, enough blabbering on that. Just about a couple of weeks ago, I was flying back. I was in Vegas on a trip for Russell. I don't even know how to talk about this. I was feeling kind of down on myself for ... I'll admit. I was feeling a little bit down. I was like, "Crap, like there's all these things I wish I had up and running." There's all these things that I wish I had going. I have like six sales funnels right now that are at the 90% level. I just got to spend another couple extra hours on each room to get them launched. I know a lot of you guys are going to hear that. You'll be surprised by that and go, "Wait a second, this is all you do." Yes, but for other people. I have a lot of my own funnels already running and make great fantastic money. They're totally on autopilot and I absolutely love it... I guess it was just ... I don't know how to say it. I was feeling down on myself. I was like, "Oh crap. I just wish that there are these things going. It must be because I had to push harder. It must be because I have to do this or do that." I was looking on a lot of external things. I was walking through the airport thinking about this and that's kind of my nature to be honest. I'm naturally hard on myself, not unlike the bad way but in the incredibly self-motivating way. Otherwise I won't be where I am and same with a lot of you guys who listen to this podcast. I was walking to the airport. I was listening to some cool audio books and I was like, "All right, like gearing up. Okay, here it comes. I'm feeling the stress." Some guy taught a long time ago that when you start to feel stressed, it's actually your body preparing to be able to do what you're thinking about doing. Don't always push off stress... Stress can be a good thing... There's good stress and bad stress... I think I've talked about that before like, "Welcome to stress." Your body's prepping to go handle and take on whatever challenge you're thinking about. I was walking to the airport. I was feeling this. I was thinking this... I was in my own world man. I feel like I was one of those like the horses with eye blinders on. I was looking right kind ... I wasn't looking at the ground. I was kind of looking right in front of me. I was just pacing. My flight didn't take off for a few more hours. I got there kind of early. I kind of came up to the spot where there's tons of terminals all over the place, meaning it's almost like the equivalent of a cul-de-sac. There was terminals kind of this huge ring and the people sitting. It was massive, people everywhere. I was walking and all of a sudden I hear this thud, the boom. I hear the sliding sound and this pair of sunglasses comes flying in front of me... They land and stopped about right in front of me where I am. It kind of come off guard. I looked down and I looked over at the thud. There was an old gentleman who had passed out laying on his back in the middle of the terminal. A lot of us heard it. He was like may be 10 feet from me. His wife was standing right there. She turns around and she notices him. She goes something ... I can't remember the name but she was calling his name. "Are you okay? Are you okay? Hello, oh my gosh!" She starts freakin

Click above to listen in iTunes... "About 10 years ago my Dad told me one of the secrets to wealth regardless of your job or business..." What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now, here's your host, Steve Larsen. All right, all right, all right. Hey. I'm in a car by my phone. I am obsessed with music, so I love sound quality, which is why I usually use a $200 mic to record my podcast. Hope you guys will forgive me. I actually just went to Russell's this morning. We are lifting together with the crew, and I'm hurting actually. I'm in a lot of pain. We're doing squats and I didn't warm up, so I'm feeling all those pops in my hamstrings. That was stupid. Anyway, hey, I hope you guys are doing awesome. I have got just a ton of messages lately. I want to thank you, but I also want to apologize. I'm 300 emails behind, real emails from you and 60 Voxes, another 30 Skype messages. People are somehow finding my phone number, calling me. I appreciate it, but I just physically am unable to answer all that stuff right now, but anyway... Russell and I were talking this morning. We didn't talk about this, but something popped into my mind. I remember growing up, I did a whole lot of construction. You guys probably didn't know that. I actually worked at Discount Tire for a little while during the winter months. It was totally freezing. We would work 12 hours a day, no breaks. They'd give us hamburgers for lunch, and we'd grab ... It was so cold. Oh my gosh. You'd feel it down in your core, the kind of cold ... I grew up in Colorado, and it was the kind of cold where you breathe and it hurt your lungs to breathe just because the air was so freezing. You know what I'm talking about?... Anyway, super crazy. I ended up getting really deathly sick because of it, because our hands would be all greasy. They'd come in, they'd give us this food. It's not like we'd wash our hands. I'm sure I ate car grease and oil a couple times. There's no doubt that I did. Then after that I went and I did construction doing residential swimming pools. We built a lot of swimming pools for the Denver Bronco players. Pretty cool stuff. I got to meet a lot of their players and stuff like that. We'd go around and we'd build these sweet, just awesome, high end swimming pools. Sometimes I was part of the build crew and sometimes I was part of the cleaning crew. I'd come up later on and we'd do all the pool maintenance on them and stuff like that. A couple times ... Is it Moreno? I can't remember his first name, but on the Broncos player, Moreno. He almost shot me because I walked into his house or I walked into his backyard, which is usually what we did. We didn't knock. We just did it. He's like, "What? Oh, bro, I almost shot you." Anyway, kind of funny. Then I worked other ... All I'm saying is I actually worked at a plastic factory for a while, and we made M16 buttstocks and syringes. It was injection molding. It was really interesting. I did so many construction jobs and it taught me how to work. It taught me how to do hard stuff, stuff that sucked, which is good. You want to know how to do those things. I love what I do, but there are elements of it that are work, stuff that is really, really ... Let's see if I can shift. I'm driving my car. I drive a stick shift. Here we go. If you can't do the crappy part of the business, then you're going to fail because it's the crappy part, so I'm having a crappy part of it. Obviously, a good side and bad side. Anyways, one day, my dad brought me aside. My dad was an executive at IBM. He's a genius, man. He's the man. I'm working on his ... He does extremely well in the financial markets, just personally and so I'm helping him build a webinar right now, but anyway, I'm getting sidetracked. Anyway, he brought me aside. This is several years ago, a long time ago, maybe almost 10 now. That's crazy. I'm 28. What? He brought me aside and he said, "Hey, you know what?" I was doing all these construction jobs and I was learning how to work and it was great stuff and it was good for a teenager. I went on a mission for my church. I came back, and he was like ... Here's one of the biggest lessons he ever taught me besides how to work hard. He brought me aside and he said, "You know what? If you want to make a lot of money, you have to got to stay on the revenue side of business." I didn't understand what he was saying at first. He's like, "Do not reside on the cost side of business." I was like, "Okay, you know, I don't, what are you talking, what are you talking about?" He said, "Think about it. When you go into work, does your position produce revenue or is your position a cost to the business?" I was like, "Interesting." He's like, "Any time that you are standing on the revenue side of business, you're going to make a

Click above to listen in iTunes... VERY surprised about what I learned while wandering the booths at Affiliate Summit West... What's going on everyone? This is Steve Larsen and you are listening to Sales Funnel Radio. Welcomes to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. A few days ago, I was talking to Russell and I was like, "Dude, my first, not the interviews, but just the podcast, at the very beginning of this podcast, I'm not a huge fan of them." I hadn't really found my voice yet, hadn't really found the way I speak and my style yet. I was like, "Dude, I might just delete some of them." He looked at me real fast and goes, "No." He's like, "You cannot delete those." I was like, "Why?" He goes, "Because it's part of your journey man. You even told me around podcast number 60 on marketing your car. That one, that's when it started changing for me. I was like, "Oh yeah, that makes sense. That makes sense." Anyway, those of you guys who have stuck with me this far, you've listened to a few of those podcasts in the beginning. I'm really loving getting more interaction from you guys. It's been a lot of fun to speak with a lot of you guys, and talk with a lot of guys. I just launched, actually, talking about cool little things just going on right now, little updates. It's been awhile since I've done a podcast, but I just launched called funnelfeast.com. It's a picture of a sales funnel, or just a normal funnel. It's got a fork and a knife trough it, and then just a big bite taken out of the side of the funnel. Basically I get enough of you guys asking me, "Hey, how do you build this? How did you build this? How do you build this?" I thought I might as well start streaming live when I'm building a sales funnel. Now I don't always make it through, but I try to show just the hardcore building parts. Lot of little tips and tricks, and hacks that I use, stuff like that... It's been cool to watch. I mean I think I had like 300 of you on the first one, and this next one has blown up like crazy. I just did Jeff Walker's product launch funnel, and went through and built those pages. Of course get to share the funnel out to you guys. Just trying to provide value. Hopefully you guys like that. Anyway, hopefully I can see a few of you guys on there later. Been a little bit busy though. I was gone for about five days, and Russel had me over at Vegas. I was at the Affiliate Summit West Conference, and I'm not really a Vegas guy. I don't really care about gambling. I think it's dumb. We studied the little formulas in college about what actually gambling is, the actual math formulas behind it. I was like, this is the dumbest thing on the planet. Why would I ever gamble? I'd rather see if a funnel works and lose money that way than on gambling, but to each is own. I just look around like, "Dude, I don't care about this." Everyone's like, "Oh, you're going to Vegas. Woo hoo." I'm like, "Well, you guys are going to think I'm weird, but I don't mind just staying in my hotel room just working." I guess that goes to show I'm a little bit of a workaholic. Hey, I thought I would share with you guys some of the lessons I learned while I was at ASW, the Affiliate Summit West. There's thousands of people. These are all the affiliates, the hardcore affiliates on the internet. Like I said, thousands of people, tons of vendors. I don't know, there were probably 70 vendors. Lots and lots of companies go there. They set up a booth and everyone walks around. There's big high level speakers speaking, so obviously Russell spoke while he was there. Really fascinating to walk around and start talking to people. We had really interesting people come to the booth. Some people who have used click funnels and love it, and then people who hadn't heard of it at all. That was the two different categories. There's no middle ground, it was like, I have click funnels and I love it. It's amazing. The other category was like, I don't even know what you guys do. Well, it's only two years old so not shocked there... It was really fascinating. Some of the people that came by, just so self-righteous. Some of them, they're like, "This is what I do, and I'm so professional." You're like, "Oh man. Your customers don't love you. I can already tell you because you're being too professional. I can see that from the outside right now. I don't want to do business with you." Why? Because it makes me think that I have to be all professional and polished 100% of the time just to use your guys service. I thought that was a really powerful lesson there. The other thing that I thought was interesting was, I was walking around, I'd walk up and I'd start talking to people, and it was fascinating, we all talked about it. The rest of us, the Click Funnels staff that was there, we talked about it all together. It's incredible to me how hard it is for peop

There's currently about 8 people doing tasks for me at all times… There's no way I could do it without them… Click above to listen in iTunes... What's going on everybody? My name is Steve Larsen and you're listening to another delicious episode of "Sales Funnel Radio". Welcome to "Sales Funnel Radio", where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. All right, all right, all right. I am super excited for today. I actually grew up riding dirt bikes. I never actually owned one. My brother did, I had a friend that did, and I would ride theirs a lot. It was a lot of fun. I had a fun childhood, man. It was awesome. We did our fair share of things that were dangerous, stupid, but we were just really adventuresome kids. A lot of fun. Fast forward a whole ... I'm still pretty young I feel like so I guess don't fast forward that many years, but up until right now. My wife one day was like, "Did you want to get that motorcycle?", and I was like, "What?", and for some reason she gave me the clear so I am super stoked. I've been riding a motorcycle. I got a 2001 Kawasaki Vulcan. It's a cruiser. It's awesome. It's only a 500cc so it's not like ... I actually wish it was a little bit more powerful, but it's great though. It's fun for what it does and what I use it for. I only live like a mile and a half away from the ClickFunnels office. I don't need to go that far. It works fine. It's great. Today, I took my motorcycle test and I was, I'm not going to lie, I was nervous. I had been watching Youtube videos. I've been watching videos of people who had hidden helmet cams, because I guess you weren't supposed to see what's on the test, and I was like ... it was kind of funny. I got there and I was like, "Man, some of these maneuvers are really hard." Weaving cones, things like that. That's not that challenging but there was a few parts that were challenging. There was another guy. There was only two of us. We ride up and we got out and we were chatting with him. There was some paper work we had to do. We had to tell him about some stuff. At the end of the paperwork part, he told the first guy, "You're going to go first, and Steve, you've got to wait". I was like, "All right". I stood off to the side and I watched. The guy starts, and he was a little bit cocky when I was chatting with him before the whole thing started. He had the most gorgeous bike and he had done a lot of custom work to it. He had done ... It looked fantastic. His bike was, I'm not going to lie, I had a little jealousy. It was pretty dang sexy. I will probably get a bike like his in the future because it was amazing. I love my bike, and luckily it's over on the other side of the wall right now so it didn't hear me just say that... He had a great bike. He goes and he's weaving the cones and he put his foot down, which is a huge violation. You get a lot of points for that. You don't want points... If you get so many points you fail. He skipped the last cone too. He skipped a cone, that's another lot of points. He put his foot down and got tons more points. He turns around and he's doing the next part and he puts his foot down again. I was like, "What the heck, this is ... ". It was kind of crazy because he was talking big game. Beforehand, we were checking out each other's bikes, we're looking at each others what we're riding. He had this awesome cool really awesome throaty sound that you want from motorcycles and stuff. My current bike is a little bit too quiet so I was like, "How do you make it louder?" He was telling me and showing me all this stuff. He's like, "You could do this on your own, man. You could do this on your own. You could just drill out these little screws right here and you could pull this thing out. Your bike could be so much louder, so much faster. It's amazing." I was like, "Wow". My first thought was like, "Crap, I don't want to figure out how to do that on my own." I'm really freaking good at computer stuff and funnels. That's my thing. I would rather pay somebody to make all the adjustments for me. That was my first initial thought... I was like, "Oh man, I just want this bike louder." It was funny, though, because during the test afterwards, he failed the test. He wasn't even allowed to continue. I saw the instructor get close to the other guy. The guy that was going first. He's like, "Look man, you put foot down twice and skipped a cone. You failed. I'm sorry, but you failed... I can't even let you continue with the test." He was a good a sport about it, but you could tell he was pissed, which is totally understandable. He was a good sport about it. He pulled off to the side. I was like, "Crap. That dude didn't do it. How am I?" I get on my bike and I went through and I put my foot down where he put his foot down. I start going through and I'm weaving though and I put my foot down again where he put his foot down but I didn't skip a

Click above to listen in iTunes... Every year I make a video, publicly announcing my goal. It's actually selfish cause it freaks me out that everyone knows my goal and I push even harder. Last year, I set (what was to me) a lofty financial goal... and I hit it. This year is another big one and I'm pumped (and scared to death) to announce it... Welcome to Sales Funnel Radio. Where you will learn marketing strategies to grow your online business. Using today's best internet sales funnels. Now, here's your host. Steve Larsen. Hey, what's going on everyone? This is Steve Larsen. Well this is the third year I've done it. It is still a newish tradition but I am keeping up with it which is awesome. Every single year, what I do is I go and I create a video publicly saying what my goal is for that year. It makes me scared and nervous every time I do this, but what's been cool is to go through and look at the last year got ... Wow, I got all this cool stuff done. You know what I mean? Two years ago when I did this I was like, "Gosh, I'm am going to try my hardest just to make an extra grand every month like that would change my life. We are struggling where it was super, super hard and we were having a hard time just living, just hitting the basics. Oh my gosh. I know that you have probably felt ... If are watching this video and you follow me at all you've probably have gone through something like this. If not, you most likely will or someone that you love will. Anyway, you feel challenge like, "Man, I was brand-new married." Well, not then. I'm married five years now. We have two kids a one-year-old and a three-year-old. I remember just thinking like, crap divers are expensive. I was like, "Man, just an extra grand a month would just change everything for me, right? As I was about to ... It's about three or four years ago actually now, I sold my first stuff online. I went nuts. It's like, "Oh my gosh. This works. This is so crazy." Right? I just set goals and like, "Okay, I am just going to try to make an extra grand a month." That was three years ago and I didn't hit. It was crazy though so within the second year. I will put the links down of those other videos down in the description here on YouTube. Two years ago, 2015. Yeah, 2015. I was like, "Oh my gosh. It would be so awesome if I could make an extra, two grand a month." I didn't hit it but I made someone else like 53 grand. We're using the methods that I use and I was like, "Wait a second." Okay, I think I might be on to this." I just kept grinding and grinding and grinding. Staying up till like 3:00 AM all the time. Like pushing it so hard, not stopping, barely sleeping, that kind of thing. It's not like I want to live like that but I hadn't figured it out yet. 2016, just this last year, a year ago. I made a goal and I was like this is huge, like I am so scared to actually hit this and I said I'm going to try and make $4000 every month after a passive income stream. I was like, "That's insane. I'm nuts, I'm crazy. There's no way I am going to be able to get that done," and I hit it. Please understand, I am not trying to be braggy. I am not trying to be weird when I say this stuff but I work my guts off. I have an amazing wife who allows me to be able to do what I'm doing so that I could hit those kinds of goals. This is income on the side of my actual job. I am going to give you guys little accounting for my year real quick and I am going to tell you guys what I did. This last January, I built this funnel for, it was an ROTC. It was for charity and we're doing a charity mud run. It was a 5K, and we are trying to raise money for woman soldiers. Really cool actually. January I built the funnel using click funnels for school thing. February, I got 650 people to sign up for it. It's awesome. March, we raised $7000 and I just kept building for several other clients. I actually start making a lot of money for other clients that I was pulling in. I was like, "My gosh. Like I am figuring this out. This is cool." April, I got hired by a ClickFunnels and I get to sit right here. It is really cool. May, I just was trying to keep up with my boss. I was like, "You are a genius. My gosh, I can't handle what it is that you do." I was, again, I get up. I'd usually stay up till 12 and then get up at five again, I do that everyday. You kids arrived on that... I just build up my own thing, right? June, I finish salesfunnelbroker.com and I went and start again subscribers. It was really cool. That's June. Then in July, I started interviewing tons of people for a podcast that I wanted to launch. July, I interviewed like crazy. August, I actually launched it. The first month, we had 1100 downloads. The second month was 1300. The third month was 6000. It caught like wildfire so thank you to all of you who look into that. Anyway, that's fast forwarding a little bit so back in August I launched the podcast and I started doing coaching calls and actually charging for that because I

Click above to listen in iTunes... I LOVE video…. And traffic. I have over 200 videos on Youtube now and here's what I wish I'd known… Steve: Hey, everyone. This is Steve Larsen. Welcome to Sales Funnel Radio. Announcer: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Steve: All right, you guys. Hey, I'm super excited. I'm super pumped for today because we get to talk about something that has always intrigued me. It's actually kind of the way it got started in internet when I first started working for Paul Mitchel and driving internet traffic with one of my buddies. Since then I really haven't done much so I'm excited to welcome on to the podcast an expert in this area, thank you so much, Nick Arapkiles. How are you doing? Nick: I'm great, man. Thanks for having me on. Steve: Hey, thanks. I appreciate it. Thank you so much for coming on. I was just looking through Facebook messages before you and I got on here and I didn't realize I think you had asked if we could push the time back and I'm such a morning person, thanks for getting up this early to do this. Nick: Hey, no problem at all, man. I'm happy to do it. Like you said I'm not much of a morning person, but when someone like you gives me an opportunity like this I'm happy to get on. Steve: It's nice that you did, I appreciate it. For everyone listening, this really is probably the first time, I mean, this is the first time that we'd really spoken like this. The guy that connected us is Ben Wilson obviously. Ben is the guy. He and I we're doing that things, Paul Mitchel and several other companies just think the world of him. He sent me a message and he goes, "Dude, I got this awesome guy. He's the man." I think I still have the message just to put it on the podcast or something. It's pretty funny. He's like, "This sweet guy, man, he's this genius and he said he wants to come." "Hey, sweet." I'm always looking for talent, for people because I get boring for everyone I'm sure. I'm excited to have some mix out. Nick: It's kind of a funny story. I met him at an event here in Colorado and then I actually ran into him at the Rockies, in the baseball game. Then he messaged me about you and here we are. Steve: Dude, that's great. What event was it? Nick: It was actually for a book publishing event ironically ... Steve: He told me he's going to that. Okay, cool. That's fantastic. It's funny this whole internet marketing world, it's actually a lot smaller than people think it is because people get in it, they'll get out of it, they'll get in it but the people that stick around I don't think there's ... Anyways, get around quick. What is exactly that you're doing then? You told me that you're awesome with YouTube which is awesome. Most people forget you can even advertise there I feel like but what is it that you're doing? Nick: Basically, I've been doing this stuff for a lot. Do you want me to just go on to my story a little bit? Steve: Okay, man. Let's hear it. Nick: Okay, cool. I've actually been online for about six years now and two and a half of those first six years were complete and utter struggle. It's usually the case with a lot of people's stories. I don't think I'm too much different... Steve: Anyone who says otherwise I feel like they are just lying or throwing a sales video. Nick: Yeah, I mean, it sucked at the time. Obviously it sucked at the time not having, you always expect when you get started you're thinking you're going to make money in your first day, first week, first month at least but it was tough man, it really was. I forfeited a lot of things going on. I was actually in college at the time... It was the summer before my last year of college so all my friends were going out partying and going to pool parties, different stuff like that. I was just dedicated to this thing. I essentially locked myself in my room that whole summer and I was dedicated to making it work and I didn't even make it work that entire summer and even years after that. It just led me on this path I think once you get into this like you're essentially infected with the entrepreneurial bug as I like to call it. You can't really go back from that. I mean, I kept on trying different things. I even went into the trading Forex and stuff like that but eventually came back into the marketing realm and that's where I am now like you're asking I've done a lot of YouTube stuff. That's the big thing is I really always focus on driving traffic because if you can drive traffic then you have a business. You really can do anything, it depends on what traffic you're using. Most the time I promote different funnels like business opportunities or just affiliate programs... I haven't really dove into much of my own stuff. I just leverage other systems that people put out and that's pretty much what I'm doing but it all stems from driving traffic and then cal

Click Above To Listen, Or Listen In iTunes: All right, all right. It is December. There is snow everywhere. I'm actually from Denver. I'm living in Boise, Idaho right now, which is where the Click Phones Headquarters are. I actually live like a mile and half from the office, I'm really close to it. Most of the time I'll walk or ride my motorcycle or something like that, but it has been so icy out. There's no way you're going to get me on a motorcycle. I want to, I'm a little bit of a daredevil, but there's no way I'm going to. Anyway, I have not been riding a motorcycle. I've been walking a lot. I drove today, luckily just because it's so freaking cold out. There's not as much snow here like there is in Denver, but it's just as cold, oh my gosh. Anyway, I'm really excited. I love December. December is awesome. Christmas is amazing. I don't know, I love the whole time of year, I love commercialism, I love ads, I love people trying to sell me stuff. I'm kind of weird like that. Not a lot of people like that. I had this tradition when I was in high school, I would wear a Santa hat every single day to school the whole month of December. You might think of that and you're like, "All right, that's kind of cool. Awesome job, that's neat. You're a teenager, you can pull that off." It's funny because I've totally been doing that as an adult and you don't get the same effect as when you're a kid. People look at you like, "Hey, you must be going to a party.", or "what?" I've actually been wearing my Santa hat every single day to work with Russell. He'll be sitting right next to me and I've got this Santa hat on and we're Skype calling with people and video conferencing and things like that and I'm wearing this Santa hat. I know Russell thinks it's hilarious, but I don't think everyone else has thought the same thing. Anyway, kind of funny and I'm wearing it right now. It keeps your noggin warm. It's kind of awesome. I keep my hair pretty short because of the Army, so it keeps my dome piece nice and warm. Anyway, I am very ... What am I trying to say here? I am very, very serious though when I say I do love the commercialism. As far as what the meaning of Christmas is supposed to be, things like that, it messes with that, but I like sales so it makes sense why I like the commercialism part of it. It's funny because I went to Kohl's and I was walking through Kohl's. You get out to the checkout line, and I had a huge lesson from Kohl's, thank you very much Big Brother Kohl's. I walked out and I was at the cashier. I hand him just a few shirts that I was getting. It was like $50 and at the end of it they hand me this receipt and they go, "Congratulations, you saved $153 today." I was like, "What the heck? Okay, thank you.", and I just walked away. I went and I showed my wife and I was being all cheesy about it, you know, big hyperbole. I was like, "Guess what, I saved $153 today by spending $50." She was like, "Oh my gosh, that's so awesome." I love that psychology. It's like, wait a second, so I saved 153 by spending 50. This is the save by spending mentality. It's really clever. They don't tell you how much you spent, they tell you how much you saved. I've actually been going back to each one of my sales funnels and at the end of the page, on the confirmation page, I show how much they saved. There's a receipt on how much they spent, but I specifically say on there, "Congrats. Thanks so much. You saved ...". If I can't put a dollar amount I at least put a percentage, you know, "You saved X and X percent." I make it the difference between what my down-sales were and the deals I was giving and the funnel, things like that. It's actually been really cool. I recommend to all you guys, you guys go back and start doing that. Toss in some kind of save thing that's kind of a positive reinforcer after they've spent money, not just the fact they got to product. Need some more positive reinforcement. I was thinking about how cool it is. I was thinking about all the different courses I've gone through. I think it's Frank Kern, Frank Kern has got this course, I think it's Millionaire Marketing Formulas. I think that's the name of the course. In there ... Actually it may not be that one. Anyway, whatever. He said "credibility doesn't matter nearly as much as believability." That's why you have testimonials and things like that. Credibility does not matter nearly as much as believability. For Kohl's, that's the only part that kind of left a little dirty taste in my mouth is these guys were saying I saved $153 on a couple shirts. I can see in some stores how you would spend that much money on it, but for Kohl's it's not like it's the crazy upscale places they go to. It's almost not believable. They're leaning on credibility. To me it's like, "Ugh, everyone knows what you're doing and it's really dirty feeling." You know what I mean? That's kind of the feeling that comes out with it. If they brought that price down a little bit, "You sa

Click above to listen in iTunes... "Oh the economy, the economy!" Guess What? There's TWO Of Them… Which Are You In??? (Bit Of A Secret To The Mainstream) Hey, what's going on everyone? This is Steve Larsen and this is Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Man, I'm not going to lie. I'm trying to just sit up straight. I'm so tired. It's almost midnight, which is not that late, but the last month has just been crazy. Been filming a lot for Funnel Hacking TV. I built out 11 funnels. 11 sales funnels in a single day... It was crazy. It can't take credit all on my own for that one, but I did take 11 funnels in a day. It was fantastic. Really, really cool. It is ... Like I said, it's almost midnight, and I'm here still at the office and I'm waiting for the dumb video to finish rendering and it's going to take like 40 minutes. It's crazy. The only problem with really liking to do video stuff and loving most of the Adobe Suite and... funnels and writing script and like I feel like I'm a renaissance man on some of those things. I'm not trying to pat my own back, I'm just saying oh my gosh. I need to go take a break. Someone else can do some of this for a little while, all right? Hey, so I got something here that's actually been on my mind a little bit and I was listening to Dan Sullivan and soon as I heard it I was like, "Oh my gosh, people need to hear this. If they've not heard this, this can actually effect the way they look at the world. This is great." It's from his book or program or whatever it is, Pure Genius, and he was talking ... I'll just tell you, I got to it. I was listening to his program. I was kind of driving around. Most of the time I was listening to music, something like that just kind of relaxes me. Sometimes I just ... For a while go through these huge stints where I'd just listen to audiobooks and programs. I'd put them on 2 times speed so I can get them down faster. It's funny though because I pause them enough to just think about what someone said. It would probably be just as fast if I just played it at normal speed. Anyways. Hey, so I was listening to Dan Sullivan thing and he came across this concept and he was talking and he as saying, "I want you guys to know, think about this, think about where you are. Put yourself in this scenario." He said, "There are actually 2 economies in the world... ...Most people go and they talk about the economy. Oh, the economy's this. The economy's that. The economy's bad or whatever it is, or the economy's gone up. But they talk about it like it's one economy." Dan says that's actually not true at all. A lot of the conflict that comes from like you know the difference between a white collar worker and a blue collar worker and a lot of the clashing comes because of this. He said, "Hey, there's actually 2 different economies. The first is the economy of time and effort." Now, I used to do residential pool construction, like swimming pools. I did ... I worked at a golf course. I worked at a tire factory, or discount tire. I was a tire buster. I worked at a plastics factory. We made anything from syringes to M16 boat stocks to CD cases. I mean everything. It was all over the place. It was crazy. I worked at a sports store for a while. I had a ton of jobs. A ton of jobs growing up. It was very much in the time and effort economy. If I was not there, I did not make money. You know what I mean? It's kind of cool, so I was talking to one of my coworker's sons about this. Chandler, if you're listening, big old shout out to you, buddy. I was talking to him and he was saying ... I think he asked for some kind of advice or something like that. I said, "You understand that there's two different economies. The first [inaudible 00:04:06] said is the time and the effort economy. That's where most people live. That's where most people breathe. That's what they know. It's just time and effort and all the leverage they have over their life. But there is a second economy. It is so real. It's so real. It is the results economy." Now, I can come in to work and build out a funnel, build out 11 funnels in a single day and have someone else drive some traffic to it or drive it myself and walk away the rest of the week and as long as I know it actually converts and I've done my homework so to speak, I've made sure it does convert, it actually does make money. That's a results based economy. I can walk way from that, right? That's a full out asset. That's amazing. Like I said, I have this ... It's called the MLM Down Line Recruiting Funnel. I'm not actually in an MLM right now. I know MLM... love what I create for funnel stuff. I got one of those funnels in the market place. I... market place, and it makes like 500 to $1000 a week. It's nuts. That's completely the results based economy. You know what I went and did today?

Click above to listen in iTunes... I found, printed, and compared the format of some of the internet's "top quizzes". Here's what I found… I always want to yell whenever I start one of these. Whoo Hoo, Yeah, this is Steve Larsen, welcome to SalesFunnel Radio. Welcome to SalesFunnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. Now here's your host, Steve Larsen. All right you guys, hey thanks for dealing with my cheesiness. It's funny though, every time I go to start to hit the record button, I mix my own podcast. I mix it, produce it, I now have an assistant, which is totally awesome. I'll tell you about her later. Finally, I think it'll be more consistent with these due to her. She's amazing. I think that will be really good. Anyway it's funny, every time I go hit the record button, I always get this cheesy grin on my face. Anyway, I get excited. I've met a lot of you guys now who listen to this, and this podcast, just so you know downloads wise is ramping up like crazy. It's been fun to interact with a lot of you guys... A lot of you guys have sent me personal messages. A lot of you told me, "Hey this has been helping." That keeps me going, I've got to tell you, because it is a ton of work to produce a single episode. It's nuts. First I take the podcast, and then I go, I actually mix the thing. I had to make intro and outro, then I had to go get it transcribed, then I turn it into a blog post, then I actually put it in iTunes, and then I syndicate it out to twelve different platforms. The whole thing takes including everything, probably an hour and a half to two hours at least, and that's flying. That's like on really, really, good day. Most of the time, honestly it probably could easily be three hours when you actually factor in everything. Anyhoo, all right I just want to say thanks for that. I was thinking about you guys like crazy which was a little bit weird because I was thinking about you guys over Halloween. I was walking around the neighborhoods. I was with my little girl, she's going to be three here in December. Then I also have a one year old. They're both awesome. They're dressed up in their little costumes. Princess Sophias and whatever, it's fun being a dad. Totally awesome. It's funny though because this is the first year we're going to walk around with our kids and they're starting to get it, you know what I mean? They're, "Hey, this is Halloween. You're going to say, "Trick or Treat. You say thank you at the end. They give you candy. This is the only time you can take candy from a strangers." It's kind of weird when you think about it... We're walking along and we go to this house and this woman sees me holding my one year old. We have two little pumpkin buckets and so they give candy to my little two year old, almost three, and then go to give candy to my one year, but my wife was holding it. She looks up and I got sick to my stomach, I was like, "Are you kidding me? Are you joking?" She looked up and she did a double take. She's bending over and grabbing stuff down, the bucket was on the floor there and she looks up and it's almost like she was sneering. She looked up and her eyes were squinting just a little bit and her eyebrows were together just a little bit and she's like, "Oh did you want one for the kid also, the one year old, I mean you guys?" Okay, yeah. Clearly we're going to eat some of our kid's candy. She's one, she's going to have maybe a single piece of that stuff. Okay yeah, you caught us. She was calling out my wife because she knew obviously we're going to have of our kid's candy. I call it the tax. The great dad tax. Anytime they have some piece of food, I'm like, "Okay I've got to tax that. This is the taxman." This was what the hey is this? Anyways, I was a little bit pissed off about it to be honest, till they called us out. We keep walking along, keep walking along and I'm totally getting clued pictures of my kids underneath. I'm a show and tell dad. You just have to get over it. Yes, I like my kids, they're awesome. I know some dads aren't that way or whatever. I'm a show and tell dad. I'm going to show you a picture. My kids in Halloween costumes are going to be in the blog post of this episode, I'm just letting you know. We're walking around and the other crazy thing that happened while we're walking, this kid's running all over the place. It's fun, cool atmosphere. Some of the kids are dressed up all scary and it was confusing my little two year old because she had never seen anything like that before. It's a little scary. She actually ended up running away from our house once because she got scared from that... Anyway, we're walking around and we walk up to a door and I swear it looked like restaurant. She had listed on the door, hand written on a piece of paper and it was basically not duck taped but very neatly taped, you could tell someone spent a crap ton of time figuring out how t

Click above to listen in iTunes... Dan went from not being able to pay his power bill, to WELL past $200k in a few short months. But it wasn't overnight. Here's how he did it. I'll personally be buy his product. Click on the link in the blog post to check out his offer… ATTEND DAN's WEBINAR HERE: and get my WP Theme Free... (email me) Steve Larsen: Hey, everyone. This is Steve Larsen, and you're listening to a very special Sales Funnel Radio. Speaker 2: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Steve Larsen: All right, everyone here, I've got a really unique episode here. This is fascinating stuff. Now, I've interviewed a lot of people in this podcast, and I've gone through, and we've thought we've got some great advice from great people in the past. Today's no different though, but I've really cool spin... I want to introduce you to a guy I've just come to know just in the last couple days, actually, named Dan Henry who is crushing it in the Facebook ad area. He's going to tell you a little more about it, but just killing it. The thing that grabbed my attention right off the bat is I was going through Facebook. I see this thing that says, "From pizza boy to $200,000 in a couple of months." I was like, "What the heck?" You know what I mean? That's always going to grab your attention. There was a striped screenshot, and I was like, "Crap, this is real." I was like, "Who is this kid?" I started going through, and a really fascinating story. With that, I just want to introduce everyone to Dan Henry. Dan, how are you doing, man? Dan Henry: Hey, how's it going? It's super early, but how's it going, Steve? Steve Larsen: It's going good, yes. Just so we know, Dan was like, "I became an entrepreneur so I don't have to get up early in the morning." Dan Henry: Yes, you're darn right. I became an entrepreneur, especially an online entrepreneur, so I can sleep in. That's my whole thing... Steve Larsen: That's awesome. Dan Henry: How are you doing this morning? Steve Larsen: I'm doing awesome. Like you took, Dan, a whole bunch of caffeine, and I am loving it. It's just starting to hit. Hey, I really want to know, and so does everyone else. I asked a few questions to people on the Sales Funnel Broker secret unknown hacks, all different pages. I'm like, "Hey, I'm about to interview this awesome guy. What do you guys want to know?" I got a huge list of questions from people, actually. Dan Henry: Wow. Steve Larsen: I mean number one, people want to know, literally, I think some are like, "How does a pizza boy" ... Tell us about your story. How does a pizza boy go to 200 grand? We'd love to know how it happened. Dan Henry: Well, I'll go through it. 200 grand, it's getting crazy at this point. I did 32 yesterday. I'm at 9,045 so far today. Steve Larsen: Wow, you're passed 200, obviously. Dan Henry: Oh, way passed 200. I've been doing over a hundred thousand a month for the past three months. It's getting wild now. I'll probably do close to 200 just this month. Excuse me. It's getting nuts. Let me see if I can run through this from beginning to end as cleanly and quickly as possible. Basically, back in 2009, I was a pizza boy. I was just your standard douche bag. Steve Larsen: That does not reflect all pizza boys, by the way. Just want to put that disclaimer in there. Dan Henry: It reflects me. I saw these articles and these Business Insider things and all of these stuff about these guys that were making stupid money, you know? Steve Larsen: Yes. Dan Henry: Just 18-year old kids making a million dollars. I was just like, "What is this?" It was this online marketing thing, and I was like, "I got to learn this." I spent two years just going nuts. Going nuts and trying to learn it... Steve Larsen: How were you trying to learn it? Dan Henry: The normal ways: podcast, buying crappy digital marketing products. That whole thing. Steve Larsen: Yes, yes. It's like the gauntlet we all run through, you know what I mean? Dan Henry: Yes. A lot of the early days with the Digital Point Forums and the Warrior Forums and all that. That whole thing. I didn't really try anything until 2011, and when I did, it was a blog. I was doing the whole SEO affiliate marketing blog thing. It was not how to make money. I know everybody starts with how to make money even though they haven't made a dime, which I don't freaking understand. Mine was electronic cigarettes, okay? Steve Larsen: Okay. Dan Henry: I went from $145 my first month in commissions to $30,000 a month my 14th month, so just over a year. I was making 30 grand a month in a year. I was doing really, really well. Life was great. I thought I was on top of the world, and then, the whole SEO crash happened. All that income just went poof, gone. It was just gone... Excuse me... Everything I worked for was just gone in a flash. I had a bunch of money in the bank b

Click above to listen in iTunes... I don't just build funnels in ClickFunnels. Full out websites are not only possible, they're CRAZY fast... Here's some tricks fo' ya!! Steve Larsen: What's going on everybody? This is Steve Larsen and this is an "HeySteve!" segment of the Sales Funnel Radio Podcast. Announcer: Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales Funnels. And now, here's your host, Steve Larsen. Steve Larsen: Alrighty Alrighty, Hey! So today's question actually comes from Becky, and actually I have interviewed Becky before in the past, so if you want to, go back and listen to her interview. It's absolutely, totally amazing. Absolutely amazing interview. But anyways, I'm going to play her question. Becky: Hey Steve, I was wondering on your template for the website, why you made every page an order page? I think I know, but just wanted to be sure. Thanks so much! Steve Larsen: Okay so I actually get asked that question pretty frequently. Now if you guys haven't done this in the past at all, please do in the future. I made my entire website, salesfunnelbroker.com, available for everyone for free. I mean you can download literally the entire thing, straight into your ClickFunnels account. Now if you don't have ClickFunnels, that's totally fine, it'll just give you a two week free trial, so you can go in, literally switch out your pictures, content, copy. Honestly, and what I would do, and I'm telling you guys to do this and a lot of people I think would freak out at this, but ... Literally put up my website on one page or on the right side of your screen and then the version that you download from me on the left side, and then you can go through and just add or change whatever and just make sure you model after what I've done. It works, almost everyone it works quite well... I want you to know, I had somebody come out and they were on YouTube and they were calling me out saying, "How is it that," I can't remember what they said. They were like, "How come you didn't give this to me for free? Are you serious, you're not," They said something like that, I can't remember exactly what it was, but I was crazy fired up, like, "Are you kidding me? I gave so much stuff away for you guys. I just finished building another person's Funnel, and I charge ten grand for them, and I'm giving you the entire website for free. That's like giving ten grand away." I got to be honest, I still get a little gut check every time I do that because I worked two or three hundred hours on that thing. I worked a long time on that, but I just wanted you guys to know that I do care about you and I'm obsessed with Funnel building. So anyways, back to the question... Becky asked, "Why is every single page," when you guys download it you'll see it, "Why is every page set up as an order page?" If you don't know what Becky is talking about, when you're inside of ClickFunnels, before you get in the editor but you're in the actual Funnel, you'll notice on this left side that it all says "Order Page." So the first page will be a home page but underneath it says "Order Page," right? Then there's an about page. Underneath it says "Order Page," and I've had people ask me, "Why do you do that?" So think about it this way. ClickFunnels is absolutely fantastic, not just for building things like Funnels of course, right? I use them to build websites, full websites, and I've done it for many people. You can check out echoh2water.com, that's a full one I built out. I guess I won't list them all out here, but I've built a ton of different websites inside of ClickFunnels and the way that I do it is first, right off the bat, I make every page an order page. Here's the reason... A lot of times what happens is I say I'm building a site, I'll say I'm building a full website inside of ClickFunnels and in the future, I'm like, "You know what? I would love it if I just sold something straight off of this page." Let's say I'm in the about page section of my website. If you went to salesfunnelbroker.com/about, you'd see me and you'd see about me and I'm telling you guys who I am and what kind of person I am and trying to get a relationship with you guys, right? Let's say I wanted to sell something off of that page right there. You actually can do it straight off that page because it's an order page. There's been many times in the past where I have, someone's come and I only made this mistake one or two times and realized I should build out every single page as an order page. This is off of a website, understand what I'm telling you... This is not a traditional Funnel that I built out.... The reason I do it is because there's been many times in the past where I built for somebody and I go out and I'm like, "Cool, hey, the project's done," and then they're like, "Hey, can I sell something just straight off of this page?" And I'm like, "That was different than you and I agreed

Click above to listen in iTunes... Steve Larsen: What's up everybody? My name is Steve Larsen. Thank you for listening to Sales Funnel radio. This is a special, "HeySteve!" segment. Announcer: Welcome to Sales Funnel radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Steve Larsen: All right, all right, all right. Hey, I'm going to get right into the question again on this one. I really really like this question. This is, this goes a little bit beyond building funnels and is more about how to manage building funnels. If you're doing it for others, or kind of just in general. Anyways, I'm going to go ahead and play the question here from my man Keith. Keith: Hey Steve, it's Keith Mosely. Wanted to ask you, what do you use to log your hours that you spend on your funnels? How do you send out invoices and generate quotes for customers? Thanks man. Steve Larsen: Keith, okay. Great, I just love this. I smiled like crazy when you said this because obviously there's the skill behind building, but then, how do you build a business around that? That's obviously what I've done... Okay, so when I was 17 years old, no no, I was 18, just barely 18, just barely graduated high school. Had no idea what I wanted to do with my life still. I'm still figuring that out. I plan on being a kid forever. I went to get a job at Discount Tire and I was a tire buster. I got over there and there's a bunch of rough guys. They, at least for the store that I was in, I mean, they would like, they'd push my buddy and I all over the place. There was this thing called tire tongues. It's like these big steel pieces of, well, they're big pieces of steel. That's basically what it is. It helps you pry tires off of cars and stuff. I mean, they like, pushed my friend around and stuff. Anyway, they were some tough dudes. I was trying to be all cool, whatever. I'm trying to be really fast at my job so that they liked me. I ended up being really really fast. I would go work and work and work. We'd work from, and it was during the winter season so there's hardly any heaters in there. We would get crazy sick. There's no breaks, there was no lunch breaks or anything like that just because we knew we were good and we knew we were fast. We wanted to be that way... I worked day after day after day. We'd work 12 hours a day, pretty much every day. Oh my gosh, it's so crazy. I ended up being really good at the job. After 12 hours, I think only got paid like $10 an hour, not much. I would come home with $120 right, for my time. I was like, this is cool. Up until that time, I had been working at different places. It was probably the highest paying job I'd ever had that time... Anyways, I was like, "Cool. I'm going to try and get really really good." I went and I started getting faster and I started getting faster, started getting faster. What was interesting is my pay got less and it sucked. I was better, but I was getting paid less for it, right? I would be able to get all the cars done 10 minutes faster than everyone else, even faster even faster. I was like, "Man, this is dumb." I didn't think about it much. Time went on, time went on. You know, 4 years went by. I was in college. I was doing lots of stuff and I started working at this pool repair company. We would build swimming pools. Residential swimming pools for celebrities and stuff. I got to go hang out and meet a lot of the Denver Broncos team. Colorado Rockies. A lot of really famous baseball players, golf players. Actually, the singer from ... This is totally a... sorry guys ... Singer from, I think it was One Republic, I used to clean his pool. The guy's got a sick house man, it's awesome. His pool's underneath his house. Anyway, what was frustrating for me though is I got fast. I got good. I got better than everyone else but I got paid less for it because I finished my route faster. I was like, "This is retarded. I can't." Anyway, I remember there was one day. I had just really started getting into, kind of, side entrepreneurship. I wasn't full fledged into this, like I am now obviously. I remember there was, kind of the last day, I was going to go back to the school. The summer was over, whatever. I picked up this little piece of broken tile on the ground. I remember looking at it. I had worked construction jobs like crazy. A lot of my teenage years, even into my very early twenties, in college and things like that. I picked up this piece of tile, for whatever reason, it's very nostalgic for me. I was like, I'm never going to work a construction job again in my life. There's nothing against that, I was just trying to get out of the time and effort economy and trying to get more into the results based economy. There's an episode, podcast episode, that I kind of ranted about that a little bit. It was very important to me... Keith, to get back to your question, when you say, "How do I log my hours?

Click above to listen in iTunes... Hey, what's going on, everyone. My name is Steve Larsen, and welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. Now, here's your host, Steve Larsen. All right. All right. I'm making this real quick actually. This is going to be a fast episode. Russell is out of town, Russell Brunson, so he asked me to run Funnel Friday for him. If you guys haven't seen Funnel Fridays, just go to FunnelFridays.com. It's the show that he and I have been putting together, along with Jim Edwards and there's a few others, but we basically show people how they can build funnels in a matter of 30 minutes. We don't always finish them. In fact, most of the time we don't. The whole purpose of it is just to show that you really can finish them quite quickly. Anyways. Man, I got to go put that together real quick. I'm a little bit nervous. I'll be honest with you.... If you're on this podcast, you have the privilege of knowing that. I'm nervous. Four thousand people watch that show live, and within ten minutes, five hundred thousand people get it in their news feeds on Facebook. Anyways, I'm a little bit nervous. Anyways, I build just as much as Russell, so I should be all right, but I'll just be honest with you right now. I'm a little bit nervous. I'm here early. I always am, but here to figure out a plan. I ought to make it cool, but I want to share something with you real quick. It starts in two hours and I'm just getting here to figure this stuff out. Two hours... You might think, "Steve, why would you show up just two hours beforehand just to figure it out now? Shouldn't you be figuring out that a day or two ago when you found out?" Here's the reason why. I remember back in college, there were these semester-long projects that teachers would give. People would go walking around all the time thinking, "Oh my gosh, I got to start this thing," and they'd start crazy early. Then the whole semester would go by and they'd still be getting things done. I would start a week or two before the semester-long project was even due. People would be like, "You're insane, dude. That's suicide. Holy crap." I would always get it done. I would almost always get an A, also. People would be like, "What the heck, dude? How did you figure that out?" There's a principle that I learned in the middle of college and it saved so much headache and stress. I had free time again. I could do things again... I kept funnel building for people in the middle of college because of this principle. All right? Here it is. The amount of time that you assign to a task is equal to the amount of anxiety you're going to feel in it... That's one of the principles. Let's say you know that something's coming up in a couple months. You can't do this for everything. Obviously, there are some things you just have to get done in a certain order. There is planning... There is preparation, but you can use this principle in a lot of different ways, and I've done it, I don't know, for the last several years, and it totally works. It's the reason I'm here right now. I actually do have to get off and actually prepare this thing soon, but here's the other part, too, with those that your head and your subconscious understands that something is coming up, and it will already have been working on it before you actually start going on the task. As long as you know it's coming up, you'll already start to get ideas, things will start to formulate, and you'll be like, "Wait a second." I'll tell you guys. It was actually this morning in the shower. It hit me. I was like, "Ohhhh, I know what I'm going to do." It hit me. Then I got to the office real quick and I'm going to build it real fast and all will be well. Anyways, that's basically it. The whole point, the whole principle here, is that you have to think of whatever task is coming up for you soon, don't start on it on purpose. People call it procrastination. There's actually a good side to procrastination, and I've been doing it for years. If I'm about to go on a trip, I don't start packing until I need to leave, I don't know, like an hour or two. There's no reason to... You'll be able to figure out, and you'll always get it done. That's the funny thing about it is that everyone says, "Oh, you're not going to be able to get it done. Oh, you're going to run out of time." Every once in a while following this principle, that has been true, but 90% of the time has been totally fine, and it saves me all the stress and anxiety so that I don't have to think about it the whole way. "Am I going to bring a toothbrush?" Sure you are so just put it in. It's the same thing with funnel building though. Most of the time when I follow this principle, as soon as ... What's a good example of that? This is one of the first funnels I ever built. If you look at FixdInsurance.com, F-I-X-Dinsurance.com, there's

Click above to listen in iTunes... People Always Ask How I Got So Fast At ClickFunnels… Here's How… What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Okay. Okay. Okay. Yesterday, I was getting my haircut. I'm in the military. I'm in the Reserves. I'm in the Army. They like your hair cut a certain way. It's funny because when my hair feels long, everyone else, it's barely noticeable now but it's thinning out or whatever. It's funny though because I go get my haircut at the same spot every three weeks. The same girl has been cutting my hair. It's funny. I'm such a ClickFunnels evangelist... It fully changed my life. I just always wanted to be able to change others, too, so I tell everyone about it. I imagine a lot of you guys are the same way. You guys have messaged me personally, some of you and talked about that a little bit. I'll tell people at the grocery store. I'll tell people all over the place. I've been telling the lady that cuts my hair, she's actually young. She's quite a bit younger than I am. I'd say probably 21 and she wasn't that much younger. You guys are really going to laugh that I just said that but anyway, she doesn't really know what she wants to do with her life. I kept on telling her... It's been two times in a row now. I'm like, "Hey. Seriously, if you want to shortcut all the things that I had to go through to learn what I do, it took like five years, read the book, Dotcom Secrets and then go to ClickFunnels and watch the Funnel Hacks web class. If you do those three things," that's what I tell everyone to do. "If you're just getting started inside the ClickFunnels, those are the kinds of things you need to be doing." I spent so much time, so many hours. I can't tell you. I don't know why but I actually listen to a lot of podcasts and audio books while I'm at the gym. I have been doing that for a very, very long time. Staying up super late reading like crazy on our couch for years, and years and years, just studying my guts out. I remember, I think I told you guys a story also that there came this point where I'm just like, "Okay. I just found ClickFunnels. I've been working my guts out doing stuff with Word Press and it was not that good. It's super rough, very, very hard." I'm not a coder or a programmer. I'm self-taught on some things now but especially back in the day, I had no idea how to code or program or anything. I remember looking at myself in the mirror and I was just telling a friend this story actually. I remember looking myself in the mirror and thinking, realizing, "Oh, my gosh. ClickFunnels is literally going to change the world. It's going to change the way everything is done, especially online." It's been doing that... We've been growing like crazy. I think there's 24,000 members now. Two weeks ago, there's 21,000. It's exploding. It's been going nuts. It's very, very exciting. Very exciting time for all of you guys as well. If you're not using it, please go get the trial. There's a free trial link that I have. It's at salesfunnelbroker.com/resources. Go to the resources page. Anyway, I remember looking myself in the mirror though and slamming down on the counter being like, "I am going to get freaking good at building funnels. I'm going to get good. I'm going to be the best in the world. I want to go out and be the best." I remember making that decision and looking myself right in the eyes and realizing that I was going to do whatever it took to get good and to get amazing and then get to a place where I've got enough assets out online that I wouldn't need to work for anyone else. That's totally what happened... I work for Russell Brunson because it's fun. I don't know. It's just cool to be here. It's fun to be on the cusp of everything that's going on. I'm certainly a ClickFunnels evangelist obviously. I want you guys to be doing the same thing. To be slamming down the fist, go seriously do this. I don't know if it's cheesy or whatever but for me, when I get ticked off or pissed off about something, when I get intense about stuff, that's when stuff in my life starts to change. That's when stuff starts to go well the way I want it to... If I'm like, "Oh, yeah. No. I'm going to do that. Yeah. I'm going to do that," and it's this future plan thing, it doesn't ever really happen. If I start to look at myself in the mirror though and I have to get a little bit pissed off and sometimes, what's nice about that is that the first few times I tried something, I fail. I fail like crazy. I fail a lot. I fail often and fail hard... It pisses me off more so I just push harder and ask more people and research more and learn and learn and try and launch, and launch and launch and launch. Finally, I don't know what really shifted but it's about a year and a half ago

Click above to listen in iTunes... I love shows like Shark Tank but there's no way I'd ever accept VC money… Good morning everyone and welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host Steve Larsen. All right you guys I should probably ... I feel like I say, "Good morning" in every single thing that I make just because it is morning. We had a crazy night last night. My little ones they screamed the whole night, it was super hard. I actually slept into 6 which I know is funny to say that, but I usually get up a lot earlier than that. I'm usually at the office a lot earlier than I am right now, but it's still morning so good morning. Last night we were watching a little bit about ... I love Shark Tank. You guys have probably seen the show Shark Tank. I don't know if my wife likes watching that show with me because we'll be sitting watching something she'll be like, "Oh that's great. I think if I had the money, I think I would invest in these guys." I'm like, "No. No they're missing X, Y, and Z." The guys on Shark Tank will be like, "No you're missing X, Y, and Z." My will be like, "Why, why, why?" We have to pause it and I'll explain to her like, "Well kinda." Anyway I wanted to really quickly share a little bit the only 2 metrics that really matter to a venture capitalist. Mark Cuban was in there obviously, and it was these 2 guys selling ties. It was called Tie Try or something like that. Tie Try guys I'm very sorry but I'm about to slam you, but it's okay because I have love. After like 2 months these guys were in there asking for venture capital money. Right off the bat I'll just tell you, unless you have made millions of dollars profit that is way too early to ever ask for venture capitalist money. Second you don't really need venture capitalist money most of the time. That's my humble opinion... I never ever. I've been offered. I don't take. Do not take investment money from anybody. There's no reason to. You just bootstrap it and you learn more that way, and your business is better than the competitor after all anyway. Anyways, there's 2 metrics... Mark Cuban was sitting there and he goes, "Guys okay you've been going for 2 months. You're selling these ties. Right?" It was basically like ties with a Netflix model. You could ship ties back and forth whenever you wanted. Mark Cuban was like, "What's your average cost to acquire a customer?" They're like, "We don't know. We've never really paid for a customer." Like, "How'd you get the ones you have now?" He was like, "Well we just kinda walk up and down campus that we're on right now." Mark Cuban just dropped his head he's like, "Ugh." The reason why is because it's untested. Then the other one is, so costs to acquire customer and the other one is average cart value. He's like, "What's your average cart value?" "Like 12 dollars. It's the 12 dollars a month that we're making right now per customer." Or something like that. One by one each of the sharks are like, "No. Something just isn't right. No. Something just isn't right." They went down the road and they kinda all said the same thing. The last guy, I can't remember his name. The guy who's really into fashion he goes, "The only problem that I have with what you guys are doing is that I haven't heard you once talk about the joy of wearing a tie. Why a tie's beautiful. You seem to have no passion about the product... Why would I? I'm not going to be passionate about you doing this business and taking my money if you're not passionate about your own thing." I thought that was really cool what he said. Everyone was like, "Yeah that was it. I couldn't put my finger on it. That was it." It got back to Mark Cuban again and he's like, "Look the only problem is that," he asked again, "How much was your cost to acquire a customer?" They just started saying, "I think it's probably around 8 dollars or something." He goes, "You're just making up numbers now. No. My answer is no and here's why." He just laid into them. I was like, "I would never invest in those guys. Only 2 months old?" I don't even want to grow business and scale business, but unless you have data that you could point back to average cart value and cost to acquire a customer there's nothing. It doesn't matter how much money you're getting per customer, unless you know how much it costs. McDonald's for example. McDonald's spends a dollar and 81 cents just to get you to their drive-through. That's their cost to acquire a customer, a dollar and 80 cents an average per person over advertising and all the stuff they do. A dollar and 81 cents. Then their average cart value, I can't remember exactly what it is. Let's say it's like ... The average person spends 5 or 6 bucks. They're making on average per visitor an average of 3 or 4 dollars. That doesn't sound amazing, but because you have those metrics covered yo

Click above to listen in iTunes... And, Why My Professor Used To Spray Us In The Face… Hey my names Steve Larsen and this is Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. All right. So, last night...Yesterday was my wife's birthday, right? I don't know why I'm saying right, you probably didn't know that. But yesterday was my wife's birthday, and we went to...Well, okay, I'll tell you a little back story. A week or two ago, we're driving back from this family reunion, I did a podcast a little while ago about one of my ancestors graves that we visited over there. Anyway, so on our drive back, my wife was like, "Hey, like, growing up it was my family culture, we just never really did a lot, you know? As far as like, we went putt-putting the other day. That's really like the second or third time in my life." I was like, "What! Are you kidding?" She's like, "I've never done like, bumper cars, or go karts, or rock climbing, or any of that." I was like, "Are you joking me? This is amazing! We have a whole childhood to go catch up on. This is nuts." There's a lot more to that story, obviously. The whole point is that my wife and I are going around we're doing all like these little kid things that she never did growing up. It just wasn't her families culture to do that. Yesterday was her birthday, so last night we decided to go and she wanted to go to one of those huge trampoline places. You know, it's like one of those rooms where it's just full of trampolines. There's one here called Jump Time, there's one called I Jump I think over in Denver. Anyways, there's like a whole bunch of those places, right? So we've been going like place, to place, to place. This may not have a whole lot to do with Sales Funnels, but I think there's an important lesson here actually, and it actually does directly correlate, for me it has, on how fast I built Sales Funnels, and how good they look, so. Anyway, we're over there, we're jumping on the tramps, you know, it's a lot of fun. She and I are like...There's basketball hoops with the floor being a trampoline. We're like flying through the air, doing dunks and stuff. It was really fun. There's huge foam pits. We're doing all these flips, jumping into these huge foam pits. Anyways, it's a lot of fun. We had a lot of fun... What was killing me is...I'm 28, right? I know I look a little bit like a kid still, but obviously I'm not. But all these adults are standing on the side while all these young teenagers are with us jumping all over the place. I could see that some of them we're just like, "well, he's an adult, he shouldn't be doing that. I'm not going to jump on the trampoline because I'm an adult." Oh my gosh, just go barf. Play on the high way, like, do something. That's nuts. I can't believe that you would say something like that... The reason that that bothered me so much is because I had this teacher in college, this professor, he's actually one of the...I'm not trying to be mean to anyone else, but there's really only like 3 teachers, or professors or whatever, that had a huge impact on me. This guy was one of them... We were in a marketing class once, and the whole semester, all that they do is they take you, and they say, "Hey, this whole semester all you're gonna go do is make a business. It's not made for you. You need to go grow the whole thing, and try and be making lots of money by the end of the semester." I mean, huge learning opportunity, holy crap, cause we vote each other who's gonna be CEO. I will say that I was voted as that. What? Then we broke ourselves up into different groups and we went and we tackled an idea. We started making 2 or 3 grand a week, which isn't bad when you're restricted to only making the money on campus. You know? So we're pulling 2 or 3 grand a week, from the campus students... Anyways, there was a lesson that this guy gave us, this teacher. I remember one day, he sat down, and he could tell we were struggling with one...I can't even remember what it was, but the lesson is what I remember. We sat down and he had all these toys, like kid toys, all around the room. He had a few squirt bottles also. He said, "Okay, we're gonna have a brainstorming session, but the rule is, in order to actually contribute an idea, what you have to do is you have to pickup a toy and you have to be playing with." Whatever it is, you know, Silly Puddy, or LEGO's, or something. Whatever it is that you're going to be saying, the whole time you need to be playing with some toy in the room. Something that's typically for a kid, right? You're like, "what? What's this guy doing?" It was weird, but cool, what happened. He's like, "All right everyone, go grab a toy." We're like, "Okay." It was a little awkward at first, when you start grabbing these toys, we start playing with them. What was interesting was as we st

Click Above To Listen Or Listen In iTunes... I'm all about confidence, acting like the "bees knees", and the "cat's meow". There's a balance though. Here's how I find it. What's going on everyone? Hey, this is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. All right. I got off an airplane. I left the airplane. Walked off the tarmac. We got ... Started walking through the terminal, and I get over to the car rental place. They're like "Mr. Larsen?" I was like, "Yes." They go, "For $30 more would you like to drive our brand new Ford Mustang for the next 3 days?" I said, "uh, yes." Anyways, I'm just sitting in a brand new Ford Mustang. Usually I'm not a car guy, and usually I'm not even a Mustang guy, but these new ones, the new models look pretty sick. It drives like a dream. It's amazing. This is not a Ford Mustang promo, I'm just saying. They got these seat ... You know seat warmers? These have seat coolers. I couldn't figure out forever how to turn off the seat cooler. It was on full blast. My butt was so freaking cold... Anyways, I did not start this podcast to tell you guys that. I don't know why I just said that. Anyways, I've been over at a little email conference. Email copywriting conference. I had a lot of message to market match stuff. I mean super nerdy stuff if you're not into this world at all. But it's been really helpful. I've been hanging out with Travis. I met a lot of cool guys... Been over at Travis's house the last couple of days. He's been teaching us the deep dark secrets of email copywriting and how to get more opens and how to get more clicks when they open. Retainability and deliverability rates... Anyways, it's like ... That's like brain candy for guys like me. Absolutely love it, super fun. Really enjoyed it. But, yesterday I was sitting there. We kind of ended and we were all sitting there still though. There was only 5 or 6 of us, kind of small intimate groups so we could ask questions and get better. He's like "What do you guys need? I've been talking a lot but what are some more of your questions also from what we've been talking about?" Everyone went through and went through. I was like "The problem I'm having is that every time I go look at someone else's sales funnel, I know what to do. I look at their stuff, I see the leaks. Every time I go see someone else's process or whatever, I look through it and I see the leaks... ...I know exactly what they need to do and how they need to fix it." The entrepreneur is always like "What? Oh my gosh, why didn't I think about that?' The weirdest thing has been happening. This happens every time I go build my own thing. I always ... this happens every time, and it's frustrating but it happens to literally every entrepreneur who's out there. As soon as you get ... Well, I mean, we're all prone to it anyways. It's easier to see what people are doing wrong in other people's business because it's not your business. Right? You stand up from a 50,000 foot view and you're looking down on top of it and you're going... "Oh, I totally see what that guy is doing wrong. If he would just add this sequence. He would add another 20% to his bottom line." Or, "If he would just add this, he would go to this traffic source. It's so obvious. Why isn't that guy seeing it?" In the group I was like "You guys literally all day long, all I do is look at sales funnels. I build them. I'm literally building them and working with them for about 12 hours a day right now. I've been doing that for a long time. Couple years." I was like "The problem I'm having is that I don't know where to go next, which is the weirdest feeling, because I always know where to go next when I'm looking at other people's things." Now that it's in front of my face literally, there's so many decisions. You're wading through all these things. Decision after decision. It's not that the decision making is hard. Its like, what's the ramification from this one. If I go down this path does that mean I'm giving up the other path? I only have so much time in the day, and I don't want to sabotage what I'm doing over here. I mean, for me, it's overload because ... I don't know. I'm probably a little bit weird like that... But my brain just goes all over the place, and I don't know what to do sometimes. I'm sure you guys have felt that way. I told everyone in the group "I'm learning right now. Not that I haven't known that before, but I'm relearning it. The importance of having a coach. Someone that just looks at your stuff and says, all right, you got to ... I know you're so close to it, you can't see everything that I can because you're making the decisions day to day." That's fine. Never feel bad that you're in that situation. I've been in that situation a lot... That's the first thing I realized. Number one, my p

Click above to see in ITunes... If you've never met Liz then there's a little spark missing in your life. She's one of the most inspirational and hard-charging people I've met. Here her wisdom now.. Steve Larsen: Hey how's it going everyone? I am super excited today because I have a special guest on and it's not too often that I get to go interview someone as amazing as Liz Tennyson. How are you doing? Liz Tennyson: I'm amazing, hi everybody. Steve Larsen: Good, good, good. I'm laughing still because a lot of people that I interview, it's kind of early in the morning, and their either kind of half dead still or just not very lively and you're already making me laugh. T his is good. Liz, I was wondering just right off the bat. The first time I saw you online, I think it was in the ClickFunnels certified page and you were like just dropping these huge value bombs and I was like, "Oh my gosh, who is this lady? She's killing it." I was wondering, could you tell us a little bit about how you got involved with funnels in general. Liz Tennyson: I was going to say I'm glad you didn't mention, but then I'm going to mention it. My first post in there was me with my silly, I guess it was one of the physical products, the book, that Russell sends out with one of his products. I can't even remember which one, but I never get mail and so it was so fun to get something like in the mail and so then I posted it in the certified partner group and people were laughing at me. The way I got started with the certification program really just started this Spring, I was struggling with- I had my funnel set up but I was using so many different systems and so frustrated because it was taking me forever. I'm one of those people that I like to figure it out on my own. Especially even before I'm hiring somebody to do it, so I was still trying to figure out how to get everything up and I found ClickFunnels. I can't even remember who said, "Liz, you need to get your head on straight and simplify." That month I moved all my funnels over and we had a really fantastic month and so then I started kind of going, "This is pretty incredible how fast I can create things." I'm an action taker and so then from there- Steve Larsen: I noticed that... Liz Tennyson: From there it just kind of progressed into I was telling people about it. I was telling people really they should be using ClickFunnels and then the opportunity for the certified partner came up and it just seemed natural. Steve Larsen: Yeah. Liz Tennyson: It wasn't the best time. I have so many things going on with my book and my actual business, but it really, it's on of those things that I just had to do. Steve Larson: Now what is your actual business? What is it that takes your time? Liz Tennyson: I am a holistic health coach and a personal trainer. I run an organization called I'm A Fit Mormon and so my niche is obviously Mormon woman. Mom's that I help stay healthy and fit. Steve Larsen: Cool. That's awesome. Now obviously ClickFunnel has played into that a lot. Russel and I have been talking a lot about this. It's so hard to define what a funnel is to someone who has no idea what the are you know? Liz Tennyson: Yeah. Steve Larsen: It's a challenge to do this. Was it for you easy to make the transition over? Liz Tennyson: For me it was. I think I've been doing business for so many years. Even when I owned a FedEx franchise in my 20's. Steve Larsen: Geez. Liz Tennyson: It was the same thing in real life... You have to know how to transition a client throughout your process so once I understood how that worked, it just was kind of putting it into the online forum. Even when I help my clients, you know, I know exactly step 1, step 2, step 3. I think that if somebody can get that concept, kind of step back from ClickFunnels for 10 minutes and say, "What do I actually want to do for somebody? What am I actually doing for somebody?" Then you can build a funnel that can do that process. It kind of seemed natural to me... I take about, I don't know, I think last week I took maybe 2 to 3 hours and kind of wrote out you know the process I really wanted... Where I could really serve somebody better, if I was to create this type of funnel. If I was to create a really good sales page. It has to be good because then I want them to use my product that can actually change their life. I think if you step back for just a little bit and do that process. Then the funnel building is a lot easier. Steve Larsen: That's so interesting you say that because I- "What am I doing for someone else and how can I serve them?" That's such a good question to start with cause so many of us, I mean, we all want to make money, but when somebody makes that the pure focus, it's really really hard to actually make the money on there. I almost feel like it's a dog smelling fear. Everyone can tell when you're just there to pull their credit card out of their wallet... Liz Tennyson: Yeah and you end up with a sales page that'

Click Above To Listen Or Listen In iTunes... You can practically skip the "Mission Statement and Business Plan" bull crap with a good Value Ladder and Funnel Hack... What's going on everybody? Welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales bundles. Now here's your host, Steve Larsen. Hey what's going on? I'm excited for today, this is a fantastic ... Anyways, I love this. I have another business that I have, it's called Secret MLM Hacks. I'm not pitching it, I'm just saying. This is context. Anyways, in there I have a product. If they take advantage of it they can send me their value ladders and I can critique them. Anyways, someone just sent me one, and I thought, hey, it'd be kind of cool. What if I critique one of these things that I'm getting on Sales Funnel Radio. I have it here in front of me and I guess on the blog I'll put up pictures of it so you guys can see what I'm talking about. Hey I got permission from the owner, which is awesome. Thank you very much Chris Gordon, you're the man doing some awesome stuff here for letting me do this. Anyways, I'm going to go through the value ladders. He sent over two value ladders here, which is good. On this very first thing, and for those of you who are just learning about value ladders or this is your first time on the podcast, or whatever it is, a value ladder is simply a map. It basically models the entire business that you are going for... It's like a graph, and on one axis you have value, and on the other one you have price, the amount of money you can get. The farther ... On the bottom, those are your free things. You've got your E books, free courses, PDF downloads. You see those things all over the internet. "Hey, where should I send this? Hey take this quiz and I'll send the results through e-mail." Those are just clever ways to get your e-mail address so that they can start marketing to you. The very next thing will be a page with something cheap on it. The next page will be a page with something a little more pricey on it, and then another one with a little more money. You get the idea, that's a value ladder, you move up rungs, or however you say that. Ladder rungs, right? Anyways, you move up ladder rungs in value. How much you give a person and how much you are going to charge them. The higher someone goes, we can anticipate that person was really in pain. Someone only purchases for two reasons, pain or pleasure, they are both emotional. Pleasure, whether it's a biz op thing, or for pain. Hey I've got to solve this problem. The whole job of marketing is to educate people on the pain that they don't know they have, or they do. Or the pleasure that they don't know they have. I cannot speak right now, I was up super late last night. Or the pleasure, whether or not they know they have it or could have it. That's the only job of marketing is education. That's from Jay Abraham. Anyways, this value ladder, so you sent me a value ladder, thank you very much Chris again. I'm going to go through your value ladder. It literally just looks like he drew, just so everyone knows, you draw what stairs would look like looking at them from the side. At the very bottom you've got your free thing and then there is a next step of the stair, and then the next step up, the next step up. As you move along you add more value but you also charge more money. The first time I ever learned of this concept was from Russell Bronson. It's cool because once I got it I was like holy crap, he could model a whole business in just this little graph. Not only what you are going to give but how you are going to deliver it, the price points that you are going to bring with it, continuity, which we know that if you don't have continuity then you are not going to succeed, you are actually going to fail most of the time. It's been said that unless you have continuity you don't have a business... If you guys don't know what that means, continuity is like, "Hey get on our monthly shipping program." It's the things that you can charge for over and over and over again. Like commodities. I bet 90% of you out there are on continuity for eggs. Eggs, milk and bread, as America we are on that continuity program. We can guarantee everyone is going to buy eggs and milk. Or tires, consumables, things that expire. If you can get something like that in your business, where they pay for a membership over and over again like a gym membership, that's continuity. Unless you have that, it's said that you don't have a business. You are just selling one time things, these little instances of business, not a full one. Anyways, let's go through this with that backdrop. This reminds me of so many stories, it's awesome. When I was first learning about this stuff, I'm a little bit of a mischievous guy. I don't know if you guys have noticed that, you probably have since listening to the things that

Click Above To Listen Or Listen In iTunes... Hey my name is Steve Larsen and welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steve Larsen. All right guys, what's going on? I have story for you today. What's funny is that every time you start publishing anything, you're going to start getting a lot of questions, right? I published this podcast. I have 600 followers on Periscope and I think you can still look at it, actually, if you look at my YouTube channel and stuff. There's not that many videos but 40, I think. I show a lot of strategies that sometimes require a screen on the internet and things like that. It's interesting though. That's actually an aspect I was not expecting when I started... I just wanted to show people how to do some cool stuff with online marketing and it's kind of developed into this thing as people started asking. Anyways, I get probably one to two questions a day right now, which isn't a lot, but it's surprising me how many people that even is right there because sometimes their not small questions. They're like, "Hey, will you build my sales funnel for me?" And I'm like, "Sure. My fee is 10 grand, but yeah." Anyways, it's funny though what it does to your friends when you start publishing and when you actually try and make a personal brand. If any of you guys are thinking about this, just know this is about to happen. You're going to get some friends that are okay with and then other friends that are almost like, I don't know how to describe it. Almost like, they're not jealous because it's not like I'm ... I'm Steve Larsen from Littleton, Colorado. It's not like my name's on the news or anything. I just like to publish. I feel like I have things to say and I've got a sweet job, a sweet personal business, and I get asked a lot of questions anyways so I thought I might was well publish what people are asking and answer it. That's the basis of this podcast, right? Anyways, you'll get a divide, you'll see, of people who are openly supporting you and then some people just kind of fade away into the distance and they kind of get pissed off. I think a lot of it is because on what I'm publishing, like right here on Sales Funnel Radio or anywhere else, is intimidating to them meaning they don't want to do what I'm saying, even though what I'm saying, I know it works because I do it all day. I figured out a little bit ago, I'm spending about 12 hours a day building sales funnels right now. 12 hours a day! Oh my gosh, and doing things that are related to it. It's a lot of time. Anyways, I had a buddy who is texting me and he's like, "Hey man. Dude, I love what you're doing. I remember when you and I did that together a while." If you're listening to this right now, man, this is out of love, all right? This is medicine. He said, "I so wish that I could be doing what you are." I wanted to just like flick my computer, like, "You were doing it! We did do it together!" You can't get in that mentality. If you guys are listening to this and you're in that mentality of, "Oh I just so wish I could build sales funnels." Or, "I so wish I had a business." Or, "I so wish I could do my hobby and make money with it." You freaking can! My hands are literally up right now. Stop. That's one of my biggest pet peeves. Stop. I get up at 5:00 everyday and I don't want to hear it. That's how I built my business on the side of a full-time job is I get up early and it sucks sometimes. I mean, I'm crazy tired. I've been tired for five years so I have nothing to complain about. Nothing's new. I get up at 5 and I get ready for the day and then I live so close to our office that I just bike there. It's 1.6 miles away. The other was 4 and half miles aways. That was a longer bike ride. I bike to the office everyday which I know that might sound goofy. I sit at a computer all day long so why would I not try and move? I haven't lifted in a long time. All right, so I'm getting on side tangents. I have a lot of thoughts this morning. The point is you can and you need to be able to see yourself as an exception, right? A lot of people live. They want to live exceptionally, but they are very, very, very scared to do anything that's exceptional on the way. It's that path that leads up to being exceptional, to doing things that's amazing. I used to call myself the student of exceptions and I still do. The reason why is because when I was in college, I literally was the student of exceptions. I should not have been accepted to that college, my grades were so bad in high school, right? Then I got around and I learned how to learn and I got straight As, basically. I never got any Cs but I got very few Bs. I ended with a 3.8 with 170 credits. Now I went to BYU Idaho and they kick you out after 140 credits because the point of college is not to stay there forever. They want you to move on,

Click Above To Listen Or Hear in iTunes How ya doin'? How ya doing? I got to say, "Good morning," because for me of course it's morning. Hey, we just got back from ... I just had this really cool thought. I wanted to tell you about it. We just got back from Utah actually. I've got some family there. I got family in Cache Valley, if you guys know where that is. It's a little bit in the middle of nowhere, but just completely gorgeous. I got an uncle there, and he's got some goats. My little two year old daughter just absolutely loves it. She calls that place, Uncle Goat. (laughs) She calls him, Uncle Goat. She's there feedin' the goats, and one of 'em was gettin' out, and about to charge her, and she's freakin' out. Anyways it's super-funny. We're out feedin' the goats, and later we went over to ... My grandma died when I was eight, and we went over to her grave, and I have a ton of family at that cemetery that she's in. (laughs). A lot of ancestors in that cemetery. There's one is particular that's just has been very inspiring to me. He's the man, and his name is Hans Larsen, and I wanted to tell you a story real quick. This is pretty intense. The guy grows up in Denmark, and he grows up, and he wanted to join a certain religious faith, because it's like 18 ... I don't know, 1880. Somewhere around there. I can't remember the exact year, but anyways his family says, "No," and kicks him out. He joins it, and he gets on this ship that's going between Europe ... England ... He travels over to England, gets on a ship in England, and he works on a ship that goes from England to the new continents in America back and forth. He works on that ship for a while, and when he has enough money, one day when they went to America they just ... He just got off, and he stayed there. He stayed over in the new colonies, and then he decided to join ... There's that ... I'm Mormon by the way ... He joined those pioneers that went west, and he walked from the East Coast to Utah. He went over there, and he walked ... That's a long ways. He walked that. I want to clarify that: he walked it in rain, snow, sun, and he ... The guy's an animal first of all. Total respect for what he did. He gets there and he's like, "Dang. There's all these other people who are comin'. They're going to need help," so he walked back. He walked all the way back to the East Coast, and then helped bring all those people back again. Then he did it ... He walked back, and forth seven times across those plains. Seven times. I mean, that's incredible. I think about the things that I complain about sometimes. I'm like, "Man. I'm a pansy if those are the things that I'm complainin' about." Hans Larsen, which I can't remember how many greats back that is, but he's my great-whatever grandpa Larsen, and he went back and forth seven times across the plains. Total workhorse. That's in my blood. I'm really proud of that. I was thinking about that, and he's one of the people that settle Mendon, Utah. He didn't want to be the governor for a long time, and they kept saying, "Come on. You should be the governor." He's like, "No, I don't want it." "Come on. Be the governor." "No, I don't want it." Finally they just voted him in, and he didn't want to be the governor, but he's the governor. He's just dealin' with these issues that he hated. I just ... Anyways, super-cool attitude, and obviously a go-getter to walk across seven times, and be the governor of a place he don't want to be a governor of. Anyways, just super-cool. On one part of the family I got that guy. Just awesome dude, and it says a lot about his wife too. Holy smokes. Which for back in that day, and age it wasn't as big of a deal, and it's still not a huge one, but ... He's like 15 years old, and his wife ... They died a couple of months apart though, which is actually cool. Anyways, the ... I got him on one side... Then still on the Larsen side ... My dad and I are talkin' and he's like, "You're obviously an extreme entrepreneur," and I was like, "Yeah." He goes ... He's like, "It's funny. Because if you look at sometimes parts of my family that entrepreneurial, and you are, and I am, and I broke away from everything, and my ...", anyways without going into too much, but (laughs) it's like ... He's like, "It's funny though, because if you look at our family history they're not ... We're not crazy entrepreneurial people when it comes to certain things." Like Hans Larsen, when he came over, he didn't want any kind of ... He didn't ... He just wanted to farm, and he wanted to help people get across the plains. That's it. I don't think he's necessarily an entrepreneur. Anyways my dad was like, "Do want to know where ...", because he's like, "I think sometimes things come through our blood, and things stay inside of us," and I got that itch. I just ... I'm antsy. I'm an antsy guy. I don't sleep a lot. My dad was like, "Apparently our family history legend has it that there was this guy. He was a traveling salesma

Click Above To Listen Or Listen In iTunes Steve: All right everyone. I've got a very special guest on with me today. I'm very excited for this actually. I've been looking forward to this interview for a long time. Guys I want to introduce to you Jaime Smith. He's done amazing things with the ClickFunnels community. Jaime thanks so much for joining. I want to talk a little bit about how you got your start. All the cool things you've done. First of all I want you to know, actually Russell and I were talking about you because you've done so many things for the ClickFunnels community. You remember that video, you may not, but I put a video out and I was like hey Russell and I we're looking for some help for some poor things and things like that and you reached out. We were going through this list of people. Over and over and over again I was like, Jaime's the man. Jaime would be the man, Jaime would be the man. The only reason why, I don't know ... He's so good. I think he'll get bored. Jaime: Ah. Well thanks man I appreciate that. I appreciate that, yeah. Steve: Yeah and Russell's saying, hey he's done so much for the ClickFunnels community himself. It's not like we're asking you to, it's not like we've done anything to do extra promotion for you or anything. It's like everyday I see a new thing that you've done for the ClickFunnels community, for all of us non coders and it just blows our minds. It's like black magic to me man. I have no idea how you do what you do. Jaime: Yeah well lots of years of kind of doing some intense stuff. Honestly my background is as a senior web app developer. I've been working since 2000. Started out, my first project was actually an enterprise level project with Eli Lilly. I've always been the cowboy coder writing enterprise level applications. Always web based. I've done desktop software and stuff like that but that's not as much fun for me. After doing enough of those things you learn how the back ends work. I'm able to take some of that experience and see how the front end works, and get into the ClickFunnels admin area and see okay, I can kind of tell from the URLs and the functions that are available how the backend pieces are pulled together. That allows me to say, okay well if the backend works this way, then if I add this to the front end, then the backend should support it. Just having that visibility into both sides of how things work makes it easy for me to go in and know that if I can customize the front end a little bit it'll work with the backend. Also just being able to inspect the code that's being spit out by the ClickFunnels tools on the front end, and add some java script into them that just adds a little functionality or a little style or whatever. It just kinda comes easy so I figure, hey if I can throw some of that stuff out and help people out then that's, I would love somebody to be able to come in and help with all the things that I am not the greatest at. Steve: Yeah. I cannot even imagine what those topics could be because I mean, you've been in the ClickFunnels community for a long time and I have also. I got in right after beta. I was building stuff and it was fantastic, my buddy and I are making money together. All of a sudden I started seeing, whose Jaime Smith? You keep putting things like, hey anyone want some cool CSS that's going to make, yada yada yada. I was like, holy crap I don't know how to do that. Yeah. Then like the next day it'd be like, hey someone else want some java script I wrote that's going to make you're whole funnel act like an e-commerce store. I was like, what? Oh my gosh. It was like over, and over, and over again. I got to tell you, that's one of my biggest regrets. I went to college for, I finished with a marketing degree but before that I was actually a CIT computer degree. I remember I went through one semester, I was sitting in one of my coding classes. Maybe it was the teacher, but I cannot blame it on that with a clear conscience. I don't know what it was but sitting and coding, I remember getting out of there and going, I'm never going to sit in front of a computer all day. Jaime: Yeah, and now you're doing it. Steve: It's the one thing that I wish I had learned, was how to actually program. My dad was an executive at IBM. He and I, we ran like a 120 port network inside of our house that we built together, running through the walls. We did so much stuff together and it was awesome. I just have never learned the guts of it. I'm totally jealous of your skills man, it's fantastic. Jaime: Yeah, well. Yeah it's a blessing and a curse sometimes because I see some of these questions come up like, hey can I do this? Then it's like that itch that you just have to scratch. Okay I'm not going to rest until I figure out how to do this thing. It's a lot of fun. I think, my background's kind of weird. I don't know what it is. I feel, I was talking with somebody actually I was just out in Boise here last week for an event there wit

Click Above To Listen, Or Listen In iTunes... All right. All right. This is actually one of the "HeySteve!" segments. I should maybe get like a different intro or something like that, so it's not the same "Welcome to Sales Funnel Radio", you know. I paid some guy like, I don't know, like ten bucks on Fiverr to do that. I mixed it and everything. He just did the voiceover. Anyway, this question comes from Aaron Jordan, so I'm just going to put it in here. "Hey, Stephen. What's up, man? This is Aaron Jordan. First, I just want to start by saying I love your MLM Funnel. It's excellent. It's everything as good as you said it was. I just wanted to ask a quick question. I wanted to know what was the name of the company that you used to send out the million SoloAd emails. All right? This way I could do some test marketing. Talk to you later." Hey, man. That's a good question. Aaron, thanks so much for chiming in and thanks for talking about the MLM Funnel, too. That thing is selling like hot cakes. I'm loving that thing and so is everyone else. It's awesome when you make a product and ... I kind of just made it as a hobby project and then I kind of forgot about it. I was in the middle of college and it was just a fun thing. It turns out it was actually really good. Hey, so for the SoloAds and if you guys are listening and you don't know what SoloAds are, a SoloAd is ... Let's take this scenario. Let's say that I have a huge following of people. Right? I have lots of emails on my list, tens of thousands, a thousand, five hundred. It could even be two hundred people on an email list. You can sell with what's called SoloAd. Now it's illegal for me to give you the contact information of that person but what you can do is you could pay me to put an ad out to my list. That way, you still get your message out and I follow the law by not giving you all my emails because you don't have permission to take someone else's contact. They didn't opt into you. Right? That's called a SoloAd. You're sending one ad by itself, solo, you know, to an email list. Typically, it's to an email list. Usually, in the Internet marketing world, when you say SoloAd, it just means the email, usually not to followings, but you can do the other following, the different mediums. It's funny I actually just mentioned it. I actually use the company called Fiverr and Fiverr is a place ... There's some caveats with Fiverr. Fiverr is like a ... You can go pay people five dollars to go to crazy stuff. I've had people beatbox my name. I've had people beatbox ... I like the rap ones. I think they're funny. This dude rapped "Happy Mother's Day" to my mom on this video. It's really sweet. It was like five bucks. You can do lots of Internet marketing stuff, also, so pay somebody to do SEO for you. You can buy back links there. It's a little bit more of what we call grayhat in Internet marketing, meaning it can be like dirty traffic. Sometimes search engines like Google or YouTube or Facebook or whatever can tell that you're buying likes or they can tell that you're ... Like I've gotten ten thousand likes to a video on YouTube in twelve hours. Most of them weren't real, though. It was just to test it, just for fun and then it ended up blowing up because people created a perception. YouTube saw that and they took off the likes, so I lost some money on that but that's okay. The only reason I'm telling you that is because it's a caveat. It's a warning for what actually happens when it comes to SoloAds on Fiverr, also. SoloAds are great but you need to know that from Fiverr, they are kind of like the trash traffic. Do you know what I mean? Not always, maybe there's a couple that are really good. I know what you're talking about. In one of the videos I was talking about, in that five-day free course that comes with the ... You can white label for yourself with the online funnel. I sent a hundred and seventeen million emails in forty-eight hours. Here's why it's trash traffic. We got fifty-three thousand people to visit our site in two days. It was fifty-two thousand, four hundred eighty-eight or something like that. A hundred and seventeen million emails go out and only fifty-three thousand of the hundred and seventeen million actually showed up. That's why it's trash traffic because it's kind of garbage. I buy SoloAds from a whole bunch of people at the same time just because I don't know. Some of them might be crap. From that fifty-three thousand, only a hundred bought and got on our pre-buy list. Now we only paid a hundred dollars for that so we got a hundred people to sign up for a hundred dollars, basically. Fifty-three thousand people jumped on. I could retarget those people. If you don't know what retargeting is, you can just look it up. It's meaning I follow you around on the Internet with my ad and it looks like I've been there all along. It kind of can pull people back into your funnel. Retargeting is like remarketing to people who have already seen you st

Click Above To Listen, Or Listen In iTunes: Screw this ONE THING up, and you'll cripple any chance of living like a rockstar in every way... Oh man. It's funny because when I listen to other people's podcasts, sometimes they're really boring. I'd rather throw in a little weird foils here and there and actually be entertained myself. Anyways. I've had quite a few people reach out to me lately. Honestly on average, about one person a day. One new person per day, sometimes two, reaches out to me and they say, "Hey. I've got this sales funnel," or "Hey. I've got this business idea," or "Hey. I've got something I want to put into the marketplace and try and get money for it." One of the first questions I always ask is, what's your plan? What's your, we call it a value ladder, leading from one product to the next. You just increase value and increase price as you go. What's your offer structure? I was telling them, remember that the offer is not the same thing as the product. What's the offer? You don't sell a pile of rocks. You sell a rock bed next to a sidewalk with bushes in it, next to a rock wall where people are going to admire you as they walk by. You sell the experience. It's all about an offer. I've had quite a few people recently who've been approaching, and I've noticed this trend that I don't know if they're trying to impress me. I don't know if they're trying, it's possible I guess. They'll say, "Hey. I'm going to go make an e-book, and I'm going to do this and write an actual book, a physical book. I'm going to get it in the stores. I'm going to do this, this, this, this, this, this, this." It's like they start beating their chest a little bit. "I'm the man." They go, and I don't know what it is. I can understand that I guess. I wake up and I'm excited. It's not even seven o'clock yet, and I am recording a podcast. Yeah, I call it world domination. I want to take over the world also. The trend that I've been seeing is that a lot of people will compare themselves to an ideal. I've been listening to Dan Sullivan. If you ever listen to his book or his presentation, "Pure Genius," it's very good. In there he said something, and I was like, oh my gosh, that's so true. He said, "Part of the part of the problem is that we'll get to this spot in our lives, and we've been planning forever to get there. Say like, well I don't know, we're just going to say a trip. Let's say you're planning on going on a trip. It's a big one. Let's say you're going to go overseas somewhere. You're planning the trip. You're thinking about it and the months are coming. The months are leading up to it. You're planning out the, I don't know, the meals, places you want to go, people you want to see, the different events you want to attend. You're starting to imagine as you get on the plane what it'll look like. If you're going to Hawaii, what it'll smell like, what's the experience going to be like. Then you get there, and you're like, "Oh this is awesome." While you're in the middle of experience, you start planning your next trip. You start saying things like, "Oh man. What would it be like instead of going to Hawaii, what if we went to Spain?" You start planning in the middle of your trip, Spain. You start going, "Oh, what's it going to be like? What is it going to smell like? Who am I going to talk to? What events am I going to attend?" You get home, and you immediately get on plan and go to Spain. When you get to Spain, it's like, "Oh this is awesome," for the first day. Then you turn around, and you're like, "Oh. Let's go visit Germany." In the middle of Spain, you actually get on a plane and just fly to Germany. That's what it's like when I'm talking to a lot of people about their business. Like, "I'm going for this, and going for this, and going for this." Like wow, that's really cool, but you're not actually focusing on anything. You're not actually going to win at this. You understand. To a degree, especially at the beginning when you're just trying to get a product out there that actually converts, you have to be a little bit of a monomaniac. A lot of people won't do that. I keep trying to explain to some people, you have got to simplify. Probably the number one thing I've learned working for Mr. Russell Brunson, is that, that's my day job and I absolutely love it, but probably the number one thing I've learned from him is that the man simplifies like crazy, and then just executes. It's insane. We do not get caught up in the details when he and I build a funnel together. I sit next to him all day, every day. He's like, "We're going to go do this." Cool. Then we figure out the details as we go, but it is our only focus until we get it done and it's converting and making money. Does that make sense? Because I get these people, and a lot of people that do that. I realize when I was listening to Dan Sullivan's program, he said something in there that was very fascinating to me. He said, "A lot of times people have," I'm not g

STEVE: Welcome, everyone. Today I have a very special guest. I'm very excited. I actually have only met her only two weeks ago. It was pretty cool actually. I felt an immediate connection. Anyway, this is Jennifer Goodwin. How you doing? JEN: Good. How are you? STEVE: Fantastic. I'm doing really, really well. I was scrolling through Facebook, it was about two weeks ago, and ... I don't know if I've told you this yet, but I was scrolling through Facebook, and I saw an ad that you had out. It was ad for vets. I can't remember exactly what the ad was saying, but it said something like, "Hey, here is a way for vets to launch their businesses online." I immediately was like, "Whoa, this is so cool. Someone's going for this market?" I didn't know anyone who's been going for that. It's such a needed thing, being in the military myself. How did you even get into that? JEN: Absolutely. I grew up very patriotic. I didn't realize until this year that the veterans were my ideal client. How it happened was, I was always trying to help veterans that were, military guys and gals that needed help with the internet marketing and getting themselves to the next level. Most recently, I was volunteering at a local homeless veteran shelter where some guys and gals were in transition. I said ... Well, a little back story. Three years ago I was on a motorcycle, my first ride, and I was life-flighted off the highway. STEVE: Oh, my gosh. Three years ago? JEN: Three years ago. Twenty-five, 30 minutes into my first ride with a friend on Highway 95. We were set at 70 miles per hour. Road debris came out of everywhere. An 18-wheeler had blown his tire, and we couldn't avoid one of the pieces. It flattened the back tire. Needless to say, I took a nice, pricey helicopter ride to the trauma center, so I actually lost my business. I was down for a lot of time. Financially, physically, emotionally, I had to go through that trauma. I had a lot of time to think through in recovery, and I made a few decisions about my business when I got back to it, which I really just got back to it full-time this past January. I decided that I was going to partner with the right people and never sit on my ideas and make sure that I was launching all the things that I had written down in a book and that were collecting dust. One of the other pieces was that I was going to give back. Even though I was sort of starting over, I knew what I was doing. I had 15 years in the business. I was relaunching, but I still wanted volunteering and giving back to be part of that. I was literally driving to a veteran center in Jacksonville, Florida and just camping out in the chow hall every Thursday and saying, "Whatever you have, just bring it to me. Just bring me your website needs. Bring me your resume needs. You got a new computer and you need to know how to run it? Just bring it to me." Even some of the staff there who weren't veterans would say, "Hey, I'm going for this other job interview," and so I just made myself available every Thursday. It didn't feel like work. Then fast forward a couple months. A friend of mine that's pretty well-known in the veteran space, he's on the History Channel and got quite a following on social media, said, "I've got four veterans that need, like, yesterday." Just working through those clients, it just didn't feel like work. It just felt so easy, because they're so loyal. They're so grateful. Usually what they're inventing, we're writing about, is something I believe in, so I re-branded my business to be all about serving veterans. STEVE: That's incredible. I love that. I've noticed that a lot of the people that I interview, they never ask permission to go do something like that. You just showed up. You just sit down and every Thursday ... How long did you do that before you went to that re-brand? JEN: I only did that for a couple months, because I actually ended up moving out of the area and haven't found a new local shelter to go help with. Let me see. I believe I started ... January, February, March. Probably about two and a half months into that I re-branded. I was also talking with some coaches. Actually, one of the coaches I was speaking with, a female coach, she was a veteran ... or she is a veteran. She said, "Jen, I got my start helping my fellow Army soldiers, starting their businesses when they got out." I said, "This is my ideal client, the more I think about it." I said, "Is it that easy?" She said, "Yeah." Literally, within 24 hours ... I couldn't even wait to re-brand everything. I went to the team and to the social media images, and I started changing it all up. The first batch was a little bit rough and amateur. I just wanted to get camouflage in there. STEVE: Yeah. Yeah. JEN: That's probably one of the ones you saw or maybe one of the newer ones. Yeah, it was pretty quick. STEVE: Yeah. That's incredible. It's interesting that that's the way it worked out. I remember when I went through basic ... I'm obviously business-

All right, all right, all right. Today I've got a sweet story for you guys. I was, so it's Monday right, and I was coming out of church and yesterday I was in church and this guy and I just got in this conversation. I've seen him before. I've haven't really talked to him that much though. Great guy. I was sitting there and actually we were walking out and our little kids were running around screaming like crazy right and he goes, "You're in the Army right?" I said, "Yes". He goes, "I don't know if I should publicly say that but I just did so." He goes, "Man, like is that cool and stuff?" I was like, "Just like anything there's pros and cons you know. There's really fun times and there's really boring times." He goes, "You do marketing stuff right?" I said, "Yeah, yeah, yeah." He goes, "So what do you do?" I start telling him. I go, "Hey, I build sales funnels and I do this and this and this." He was like, "This is really really interesting." I could tell like something was bothering him. He looked over and I asked, him, "What do you do for work? You do like supply chain management stuff?" He was like, "Yeah, yeah, yeah." I was like, "I almost did that in college but like you guys are crazy smart. Like you guys have so much" ... I remember my supply chain classes that I took being up all night making these ridiculously huge Excel models. They were cool but man it was rough. It was super super rough to do that stuff. My brain ... I wasn't cut out for it. I got bored really quick. He goes, "That's just the thing man. Like I'm so, I don't know, I can't say what it is." I was like, "Are you just really really bored?" He goes, "Yeah". He goes, "I'm so bored. I hate my job. I hate what I do. I don't ..." He got animated. It was the first time I'd seen him kind of open up. He and I have spoken before but you know small talk. We're not really friends or whatever. It's not that we're not but we just haven't done anything. Anyways he starts opening up to me. He's telling me how bored he is with his life. He said, "The only think that I like about my job is the fact that it provides for my family. I like that. I hate going to work though. I hate doing what I do." He looked at me and goes, "You are so lucky." I felt like, I mean I didn't know how to react to that because yes, I am. He was like, "You wake up every single day and you're excited to go to work." I was like freaking yes man. It's not even seven o'clock in the morning right now and I'm all ready at the office. I get up early to just crush it because you guys know that I have a normal job on the side so I do this in the mornings and I build sales funnels in weird times of the day so that I can keep moving towards my dreams and make extra money and it works. I make a lot of extra money with this. He looks at me and he's like, "You're so lucky man." He's like, "And you're in the Army. How's that? Is that super fun?" It's just like, it's exactly what I said before man, it's like, there's really good times and there's really boring times. Anyways, there's a book by Tim Ferriss. I'm sure you guys have all heard it, The 4-Hour Workweek. In that book, the first time I read it, I thought this was kind of a weird comment that Tim Ferriss said in there and Tim Ferriss, I remember he said, "The real thing that we're fighting in this life is boredom." I thought, I don't know if I really agree with that. I don't know. I wish I could remember the rest of the quote. I should have looked it up before I started recording. He said, "The real thing we're fighting in this life is boredom. We should do things because it excites us and that's the only reason." I started thinking about why I am where I am and that actually is one hundred percent spot on true that I started learning how to drive traffic because I thought it was really freaking cool and I could send traffic over to tons of different sites and make money. I remember the first time that I made money online. I went to sleep. My buddy and I was working on stuff and I had just convinced my internet marketing teacher to not let me, I said, "Hey, please don't let me come back, I don't want to go back to class. I've all ready been studying this stuff for awhile. You guys are talking about the basics and it's killing me." I said, "No offense but can I go do this instead right?" I drew up a plan and it was just a sales funnel. I had an opt in page, an order from, there was an up sale and something else. It was for affiliate products right? I said, "This is what I want to go build and I wasn't to do this instead of your class." I can't believe he let me do it but I thank God every day that he said yes because he very well could have just changed my life right there, which he probably did because it worked. I went out and I built it and I remember that night I was like, "Gosh, I hope this work." I sent traffic to it. I spent fifty bucks which to me was a huge amount of money. Fifty dollars in traffic and I went to sleep and I wok