SFR 11: In Your Profession, The "Real Enemy" Might Surprise You…

All right, all right, all right.

Today I've got a sweet story for you guys.

I was, so it's Monday right, and I was coming out of church and yesterday I was in church and this guy and I just got in this conversation. I've seen him before. I've haven't really talked to him that much though.

Great guy. I was sitting there and actually we were walking out and our little kids were running around screaming like crazy right and he goes, "You're in the Army right?" I said, "Yes".

He goes, "I don't know if I should publicly say that but I just did so." He goes, "Man, like is that cool and stuff?" I was like, "Just like anything there's pros and cons you know. There's really fun times and there's really boring times." He goes, "You do marketing stuff right?"

I said, "Yeah, yeah, yeah." He goes, "So what do you do?" I start telling him. I go, "Hey, I build sales funnels and I do this and this and this." He was like, "This is really really interesting."

I could tell like something was bothering him. He looked over and I asked, him, "What do you do for work? You do like supply chain management stuff?" He was like, "Yeah, yeah, yeah."

I was like, "I almost did that in college but like you guys are crazy smart. Like you guys have so much" ... I remember my supply chain classes that I took being up all night making these ridiculously huge Excel models. They were cool but man it was rough. It was super super rough to do that stuff. My brain ... I wasn't cut out for it. I got bored really quick.

He goes, "That's just the thing man. Like I'm so, I don't know, I can't say what it is." I was like, "Are you just really really bored?"

He goes, "Yeah". He goes, "I'm so bored. I hate my job. I hate what I do. I don't ..."

He got animated. It was the first time I'd seen him kind of open up. He and I have spoken before but you know small talk. We're not really friends or whatever. It's not that we're not but we just haven't done anything.

Anyways he starts opening up to me. He's telling me how bored he is with his life. He said, "The only think that I like about my job is the fact that it provides for my family. I like that. I hate going to work though. I hate doing what I do."

He looked at me and goes, "You are so lucky." I felt like, I mean I didn't know how to react to that because yes, I am.

He was like, "You wake up every single day and you're excited to go to work." I was like freaking yes man. It's not even seven o'clock in the morning right now and I'm all ready at the office.

I get up early to just crush it because you guys know that I have a normal job on the side so I do this in the mornings and I build sales funnels in weird times of the day so that I can keep moving towards my dreams and make extra money and it works. I make a lot of extra money with this. He looks at me and he's like, "You're so lucky man."

He's like, "And you're in the Army. How's that? Is that super fun?" It's just like, it's exactly what I said before man, it's like, there's really good times and there's really boring times.

Anyways, there's a book by Tim Ferriss. I'm sure you guys have all heard it, The 4-Hour Workweek. In that book, the first time I read it, I thought this was kind of a weird comment that Tim Ferriss said in there and Tim Ferriss, I remember he said, "The real thing that we're fighting in this life is boredom." I thought, I don't know if I really agree with that. I don't know. I wish I could remember the rest of the quote. I should have looked it up before I started recording.

He said, "The real thing we're fighting in this life is boredom. We should do things because it excites us and that's the only reason."

I started thinking about why I am where I am and that actually is one hundred percent spot on true that I started learning how to drive traffic because I thought it was really freaking cool and I could send traffic over to tons of different sites and make money.

I remember the first time that I made money online. I went to sleep. My buddy and I was working on stuff and I had just convinced my internet marketing teacher to not let me, I said, "Hey, please don't let me come back, I don't want to go back to class. I've all ready been studying this stuff for awhile. You guys are talking about the basics and it's killing me."

I said, "No offense but can I go do this instead right?" I drew up a plan and it was just a sales funnel. I had an opt in page, an order from, there was an up sale and something else. It was for affiliate products right? I said, "This is what I want to go build and I wasn't to do this instead of your class."

I can't believe he let me do it but I thank God every day that he said yes because he very well could have just changed my life right there, which he probably did because it worked. I went out and I built it and I remember that night I was like, "Gosh, I hope this work."

I sent traffic to it. I spent fifty bucks which to me was a huge amount of money. Fifty dollars in traffic and I went to sleep and I woke up the next day and immediately pulled up my computer and I was looking at it.

I was like, "Holy Crap!" There was fifty dollars back in my account. I broke even. There were seventeen people who had seen it and had opted in but didn't purchase so I gained seventeen contacts and fifty dollars.

I was like, "This is crazy. Oh my gosh." I was a little bit disheartened because I didn't make money right? All I got was contacts. I didn't understand how cool it was and what I had just pulled off the very first time that I had tried it.

We call that a self-liquidating offer. I had made no money but had gained customers, so my cost to acquire a customer was zero which to any VC firm or whatever, is nuts.

I went through and I could re-market to those people and I could make more money with them. Anyways, I was going nuts. I got super excited and I started going and driving traffic for Paul Mitchell that was local there and got introduced to eight more Paul Mitchell's through California.

My buddy and I started building websites for some of their upcoming celebrities who were being on TV. I did it because it was exciting. I was fighting boredom and my brain works at a billion miles an hour.

You guys can probably hear it.

Sometimes I talk super fast but I just, I was fighting boredom. That's what you should do. Go fight boredom. That's the real enemy is boredom.

Gosh, I hate going to ... The reason I love my job so much, my normal job, is because it's different every day. I do a different thing every single day. It's the reason I chose marketing.

I remember I was talking to a professor and a teacher. I know I talk about college a lot but there were some things I really liked about college and things I hated and I'm not necessarily that old.

I'm only twenty-eight. For me college was not that long ago and so there's always lessons I still did learn from college. I'm glad I went and I'm glad I did it.

There was a teacher that I sat down with and I was like, "Look, I don't know what I want to do. I can see myself being in finance. My brain can handle that stuff a little bit. I can see myself being in supply chain. That stuff's really interesting to me too.

Marketing is interesting but it seems like the one that I would actually like the least." I can't believe I said that, which is very funny. He's like, "You're built for marketing." I said, "What? Aren't they like a dime a dozen?" He said, "Well yes, but you don't need to be."

I was like, "There's no tangibl...