SFR 19: Liz Tennyson (All-Star Funner Builder) Shares Her Rare Story And Outlook On Funnels

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If you've never met Liz then there's a little spark missing in your life. She's one of the most inspirational and hard-charging people I've met. Here her wisdom now..

Steve Larsen:

Hey how's it going everyone? I am super excited today because I have a special guest on and it's not too often that I get to go interview someone as amazing as Liz Tennyson. How are you doing?

 Liz Tennyson:

I'm amazing, hi everybody.

 Steve Larsen:

Good, good, good. I'm laughing still because a lot of people that I interview, it's kind of early in the morning, and their either kind of half dead still or just not very lively and you're already making me laugh. T

his is good. Liz, I was wondering just right off the bat. The first time I saw you online, I think it was in the ClickFunnels certified page and you were like just dropping these huge value bombs and I was like, "Oh my gosh, who is this lady? She's killing it."

I was wondering, could you tell us a little bit about how you got involved with funnels in general.

Liz Tennyson:

I was going to say I'm glad you didn't mention, but then I'm going to mention it.

My first post in there was me with my silly, I guess it was one of the physical products, the book, that Russell sends out with one of his products. I can't even remember which one, but I never get mail and so it was so fun to get something like in the mail and so then I posted it in the certified partner group and people were laughing at me.

The way I got started with the certification program really just started this Spring, I was struggling with- I had my funnel set up but I was using so many different systems and so frustrated because it was taking me forever.

I'm one of those people that I like to figure it out on my own. Especially even before I'm hiring somebody to do it, so I was still trying to figure out how to get everything up and I found ClickFunnels. I can't even remember who said, "Liz, you need to get your head on straight and simplify." 

 That month I moved all my funnels over and we had a really fantastic month and so then I started kind of going, "This is pretty incredible how fast I can create things." I'm an action taker and so then from there-

 Steve Larsen:

I noticed that...

Liz Tennyson:

From there it just kind of progressed into I was telling people about it. I was telling people really they should be using ClickFunnels and then the opportunity for the certified partner came up and it just seemed natural.

Steve Larsen:

Yeah.

Liz Tennyson:

It wasn't the best time. I have so many things going on with my book and my actual business, but it really, it's on of those things that I just had to do.

 Steve Larson:

Now what is your actual business? What is it that takes your time?

Liz Tennyson:

I am a holistic health coach and a personal trainer. I run an organization called I'm A Fit Mormon and so my niche is obviously Mormon woman. Mom's that I help stay healthy and fit.

Steve Larsen:

Cool. That's awesome. Now obviously ClickFunnel has played into that a lot. Russel and I have been talking a lot about this. It's so hard to define what a funnel is to someone who has no idea what the are you know?

Liz Tennyson:

Yeah.

 Steve Larsen:

It's a challenge to do this. Was it for you easy to make the transition over?

Liz Tennyson:

For me it was. I think I've been doing business for so many years. Even when I owned a FedEx franchise in my 20's.

 Steve Larsen:

Geez.

 Liz Tennyson:

It was the same thing in real life...

You have to know how to transition a client throughout your process so once I understood how that worked, it just was kind of putting it into the online forum. Even when I help my clients, you know, I know exactly step 1, step 2, step 3. I think that if somebody can get that concept, kind of step back from ClickFunnels for 10 minutes and say, "What do I actually want to do for somebody? What am I actually doing for somebody?"

Then you can build a funnel that can do that process. It kind of seemed natural to me...

I take about, I don't know, I think last week I took maybe 2 to 3 hours and kind of wrote out you know the process I really wanted...

Where I could really serve somebody better, if I was to create this type of funnel.

If I was to create a really good sales page. It has to be good because then I want them to use my product that can actually change their life. I think if you step back for just a little bit and do that process. Then the funnel building is a lot easier.

Steve Larsen:

That's so interesting you say that because I- "What am I doing for someone else and how can I serve them?" That's such a good question to start with cause so many of us, I mean, we all want to make money, but when somebody makes that the pure focus, it's really really hard to actually make the money on there. I almost feel like it's a dog smelling fear.

Everyone can tell when you're just there to pull their credit card out of their wallet... 

Liz Tennyson:

Yeah and you end up with a sales page that's like "buy from me" and nobody knows like where did I find this guy that's just selling- you know? Like just selling me his stuff and that works if maybe you have- I could do that with my community because they love me and they know I put out good stuff, so could build a page that says like, "hey buy my next thing."

But it's taken me 2 years to be able to do that and I don't do that because I want them to understand what the products actually going to do for them and the... it's going to take them from.

Even though I could pitch a product and make money, it still doesn't serve my community the best and at some point that's going to start diminish if I'm not actually serving them in some way.

Steve Larsen:

It seems like every entrepreneur goes through that though. Cause obviously you get in to make the money but you're say that it sounded like there was a point where you bridged the gap between you know, "buy buy buy buy buy" and then over to ...