SFR 42: Crafting Your Own "Execution-Cycle" (Stop Bogging Down Progress)

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I'm a huge fan of books, but it's easy to get bogged down with it all. Here's how I learn AND execute...

Steve Larsen: Say 'Welcome'.

Baby: Welcome.

Steve Larsen: 'To sales' ...

Baby: 'To sales' ...

Steve Larsen: 'Funnel' ...

Baby: 'Funnel' ...

Steve Larsen: 'Radio' ...

Baby: 'Radio' ...

Steve Larsen: 'Oh yeah, baby.'

Baby: 'Oh yeah, baby.'

Welcome to Sales Funnel Radio where you'll learn Marketing strategies to grow your online business, using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Wasn't that cute? That's one of my little girls, she's so awesome, we have a lot of fun together. She is one of my heroes.

Right now my wife as a Tony Robbins event, crazy cool, super awesome. I honestly wish I was with her, I wish that I could be there, but we have two little girls, little angels, so one of us has got to stay.

I love that stuff already, the stuff that Tony Robbins teaches, I already eat that stuff up. I already love that, you know what I mean? It's super, super fun. I kind of already am in a lot of the mentality of that.

I believe I can do anything, I think I can change my own destiny.

I think I can control everything around me. She, I was like, "You know what? You go. You go." It's really cool because she actually went with ... Maybe, I don't know if I'm supposed to say this or not, but she went with some of the wives from people at work. We got them like front row seats.

It was awesome, it's super cool. There's 9,000 people there and she's loved that.

She'll be back soon. I am four days with the little ones, it's been a long time since I dropped a podcast out to you guys. I was like, "Oh crap, I should probably send that on out." I thought I'd let the little one start us on out here.

A lot of cool stuff going on right now. My little campaign to end funnel building is over now, and if you didn't get the application in, I'm sorry. Like, I just, there's so much going on with Click Funnels right now, I cannot do anything else with that.

I'm trying to figure out how to say this. This has been on my mind a little bit lately.

When about three years ago, right? A lot of you guys have heard the story, if you had been following my podcast right? I would get up so early and just study and study and study and learn and learn and learn, do as much as I possibly could, right? I remember, I mean at first it's all I thought about. I stayed up until three, I had a notebook, I should find that notebook someday, it was really, really cool.

It's a full notebook, every single line, every single page, all the things I was learning I was drawing pictures of it, so I could understand it more.

I'd go find somebody else, be like, "Oh, I learned this on this podcast today and I read a book from this guy today." I thirsted, I did everything that I could to just learn marketing, right? I remember after about a year long period, I had tried a few things here and there, but I was more like in this deep just thirst state. You know what mean?

Where I was just drinking deeply, I was like, "Oh my gosh. I'm in this marketing degree but I'm not even getting the stuff in my marketing degree that I'm learning from these books and from these podcasts and from these, quote-unquote, gurus and stuff. The real cutting edge that's actually working, right?"

The stuff that's actually working in the marketplace...

I remember I was biking home one day, and I might have shared this with you before, but it was a big moment for me. I should say it was a big like three or four days, because it just hit me like a ton of bricks.

I was biking home and I was in Rexburg, Idaho, and for some reason there it's always 50 degree mile an hour winds, both ways, no matter what. In the winter, in the summer, all time, it's windy. I was biking home, right? I was pushing hard against the wind and I was breathing hard.

I loved that because I could listen to podcasts and stuff while I was biking all over the place. We only had one car and you know, I didn't want my wife to not have a car with a little baby. She always had the car and I just literally biked over the city there. It was really, really awesome actually, I love biking.

This is not motorcycle like I have now, like pedal bike. I remember I was biking, I was breathing hard, and I was listening, I actually think I was listening to Pat Flynn, Smart Passive Income podcast.

What's cool is that's actually the podcast that got me started online in general. That's when I wrote my first ebook and I got all the stuff together. But before I did all that, I was listening to Pat Flynn, I think I was just hearing who Russell Brunson was.

I was just hearing about some of these other guys, but I was drinking as deeply as I could, and about six months, eight months, I can't remember when, a while, right?

I had kept this pace up like crazy...

You could not get me to go that hard for my school work, for anything else, just this topic. I was learning and learning and learning. Sorry, I keep saying that, and getting right up to the point, but I just want you guys to know more the state I was in.

I was just so hungry for success...

I remember writing down, "If I can only make an extra $100 a month it will change my life." Because then I could pay for bills, then I could, my cell phone would be free. You know what I mean? That's where I was, right?

You guys have heard our story, where we were trying to figure how to even eat. That's not a joke, that was very real.

That challenges your manhood, right?

It's all I thought about...

It's not like I took a break, "Hey, what did you do over this weekend?"

"I freaking learned." You know?

"What did you do?" "I tried to make money."

"What did you do?" "I tried to be as successful as I could be." Right?

That's totally where it started and that's all I thought about. If you think you're in this game and you think you're pushing as hard as you can, but you're constantly thinking like, "Oh, I just can't wait to get home so I can do nothing."

Like, your heart may not be in it, you know what I mean? It's easy to see once you've gone through that path, it's easy to look back and see, you know what? That person's not giving themselves. I can tell that they are not in it. You know what I mean?

Then they come and they're like, "Well, how, why, when can I be successful?" It's like, ugh. It gets a little annoying, you know what I mean?

I know that you guys listening to this podcast know what I'm talking about. If you're listening to podcasts and you're doing all this stuff, you are most likely like me. We are probably very commonly, we probably think very similar thoughts. I was biking home and I was crazy skinny, but I was lifting as hard as I could also, because I knew that a lot of exercise meant a sharp mind, which means I can take in more stuff and stay up later.

Anyway, back to the story, okay. I was biking back and all of a sudden it hit me. Oh my gosh. I know what he's talking about in this podcast, and yes, I would do this, this, and th...