SFR 40: My Day 3 of 3 'Funnel Hacking Live 2017' Notes

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Garrett and Danielle White Family, Russell Brunson, and TONY ROBBINS...

What's going on, everyone? This is Steve Larsen. You're listening to Sales Funnel Freaking Radio. Whoo! Hey, this is actually a special episode. This is part 3 of 3 in my review day-by-day of Funnel Hacking Live Event that Russell just threw in Dallas. I'm actually in Dallas right now recording this. I didn't want to leave the hotel room before doing this and spiting it out and everything was fresh on my mind.

So, I'm just sitting inside here in the actual hotel room itself and just getting these podcasts out to you guys. These are kind of a review. Today, will be a bit shorter than the other two. The other two were a bit long, but I wanted to go in-depth so you guys felt like you were getting some values from the podcast itself. Again, and just as the others, if this is the first episode of this 3 part series that you're listening to, go listen to the other 2 first.

The whole event was meant to build on itself, so I would go listen to Day 1 first, and then Day 2, and then come back to this one. Really, the last one, but this is the one where Tony Robbins came in and it was so cool.

Welcome to Sales Funnel Radio. Where you'll learn marketing strategies to grow you online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen.

Again, thank you to all you guys that I was able to meet, and talk with, and take selfies with, and all the gifts you guys brought, which I was not expecting that. And it was very, very humbling. Anyway, guys, thank you so much. Again, my voice is totally shot still and talking as much as I am is not helping. But it is what it is.

The very first person who came in was Garrett White with his wife. Now okay, Garrett has spoken every single time at the Funnel Hacking Live Events. The reason Russell likes to bring him in is because he also helps people implement. Now you think about, Garrett made this point as well.

He's like, "Okay, I know you like coming to Funnel Hacking Live and you get a whole lot of extra goodies and nuggets, and things that you don't get anywhere else. Think about it, if you would just freaking read the book, watch the tutorials, and do it, you're going to be farther along than the majority of the people who are out there."

It was really funny to listen to, but it was like, "Okay, okay, that makes sense." There is a lot of stuff that you can't get from a book that you do get at the event. It was actually really cool to listen to him and hear him say that. He was there with his wife though and we've never done that with him before. And his kids on the stage.

Garrett was the same Garrett, swearing like a storm, but he went through and he started teaching us more about, like an echo of what Setema taught. But even more depth on certain areas; it was really cool.

He was banker actually and in 2008 when the economy really tanked, he lost everything. He realized that he had no idea who his wife was. He had no relationship with his kids. He realized that the life he was living was pure crap. He hated it.

He realized that a lot of it was because, again similar, was the story he was telling himself. Which was kind of cool because, Tony came in and talked about "the story we were telling ourselves." There was kind of a theme there for many, actually several speakers, not just those three. At least, that's what I picked up. Maybe that's what I needed to hear. You know what I mean? You guys might have picked up something different, who were there. Anyways.

So he said, "You need to choose yourself." I don't mean that in like a freaky-deaky way, like weird. Meaning you got to create yourself, okay? Know who you are.

Know the story you are telling yourself. He had us turn and scream, at the top of our lungs, at our neighbor that, "I am a marketer." Number 2, you got to live in the land of yes or no, none of this maybe crap. "Maybe I'll get this done." That means no, you're not going to do it. It was interesting to hear him say all that stuff. "Got to live in the land of yes or no. No more maybes."

So, he had us turn to our neighbor and scream, "I am a closer." So, number 1 is, "I am a marketer." Number 2 is, "I am a closer." Number 3 was ...

He said a lot of times when we get in these businesses, we start getting followings and we, guys I've been totally guilty of this and it's been cool to hear him say this. Because right now, sitting here right now, as I'm recording this podcast there's probably 400 messages, collectively, between email, tons of Facebook messages ...

Oh my gosh, I can't even handle it anymore. It stresses me out. I want to give, and give, and give, and give, and help. I feel guilty that I can't give, and give, and give, because I have to live too. You know what I mean?

I know a lot of you guys listening to this, you guys get the exact same way. We attract like people and you're listening to my podcast. We're probably really similar. You start to feel guilty that you can't help everyone and their mom at all times, for free. You feel guilty that you can't get out there and do that. I was like, "That's so true. I've totally had that experience before."

Now, Russell has since been teaching me that it is your moral obligation to sell people. It's your moral obligation. It's actually the name of the last section in his new book, by the way. After he and I talked about it, because it's such a huge deal. People feel guilty about talking other people's money.

He goes, "No dude, think about this ... Russell told me this and then also Garrett White was saying this on the stage too. He said, "Okay, think about it. You've gone through, you've done the epiphany bridges with people. You've been selling like crazy. You've helped them realize the need for the product. You've gone in. You've changed their paradigm of the world. Then you don't sell them something?"

A. The worst thing you could do is give it to them for free. When you give something for free to somebody for free for too long ... Number 1: it can bring in these feeling of well you gave it to me for free, so everything you give me should be for free. And I'm not talking about your base. All the things you're putting out there for people, that's fine. But if you're giving your actual bread-and-butter product and service away for free, for too long, it jacks up the value that they see of what you've built.

You guys know that I built the funnels for Marcus Lemonis on the tv show, The Profit. That was like 11 funnels in a day; it was nuts.

Marcus saw the vision. Marcus caught the benefit of the funnel. He understood it...

He had the epiphany. Because he talked to Russell about it and it was super cool. He's like, "Every business needs a funnel." And we're like, "Yeah, that's why it  exists. This is freaking cool, right?" He's like, "Oh my gosh, yeah."

Then what happened is, I went out and started building all these funnels for all these peoples. That was my role in the company shortly after I got hired. ...