Sales Funnel Radio

This is probably one of my favorite principles from Ready, Fire, Aim… Hey, what's going on everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grown your online business using today's best Internet sales funnels. And now, here's your host, Steve Larson. Hey, how you doing? Got kind of a cool episode here for you. It's been busy, busy, and I've been loving it, been enjoying it. I am doing a lot of cool stuff. There's going to be some neat updates with this podcast coming up very shortly, which I'm very excited about. Neat updates with the podcast. This is going to be ... I've got a cool gift for you guys. I'm so excited. I think I have found the right person and hired her and, she's doing some amazing stuff for me with this podcast. So, coming soon there will be something pretty amazing. Hey, I've been traveling a lot lately, and I was on an airplane. I don't know what it is about airplanes. I love putting headphones on. I pretty much have headphones on all the time. People think that I'm really shy and a bit of an introvert, which is slightly true. But anyway, I was sitting on an airplane, and I love getting out a legal pad, just a blank legal pad and a pen. And, I just think. That's it. I just sit there and I just think. And I'm listening to awesome music. I got these cool noise canceling headphones. I slip them in noise cancel mode, and, I just sit there and I listen to awesome music, and I just think. And I just designing out whatever funnel or offer or marketing thing that I want to. And so, I was designing out this really awesome funnel, which you guys will all see shortly because I think it's something everyone could benefit from. And so I have been building that, and I've been putting it all together. It's been a lot of fun, but one of the things I was thinking about as I kind of started studying from different books, and I was putting the pad down and grabbing different books. You guys know that I've been talking a lot of about Ready, Fire, Aim lately. And guys, the way I read books is very weird, and I know it is. It takes me a solid, solid month to get through a single book if I'm actively reading it. If I'm not, I can be on the same book "for like three months", which is so true, and it's kind of sad. But the reason why is because, if you look, I'm holding a page right now. It is marked to death. So much so sometimes you can barely even read the words that are on the page. Anyway, I don't know if it's necessarily a good thing, but I think about all the things ... That's the reason why, if I want to actually read a book cover to cover, "read it", I have to listen to it. Otherwise, I stop, I think about it, it connects with other ideas, I draw it, I remember three or four quotes from some other thing and I write them down, I hook them into the book. And you know, that's the way I read books. Because of that, I was a very slow reader in school, and so, all I would do is I would find PDF versions of someone's book, and I'd go load it into like, an eBook reader and play it at like, four time speed. And that's literally how I got through all school. It's because of this. I think it's a cool problem. It's not necessarily a problem. I don't think it's a problem at all, but, it certainly keeps me going very, very slow. So, I'm on page 119 and, I've been there for a long time... Anyway so, I was sitting on the airplane, and I had my pen and paper out and, I start reading this paragraph from this section. And the reason I like to do so much is that, I know that when you learn and when you have ideas that come to you. When you combine them with other stuff, that's really how you learn anyway. And so, I'll see them in my head by drawing pictures. I'll see them in my head by ... I mean, yeah. Little diagrams. I underline certain words, certain things like that. I star things all over the place. Weirdly enough, I imagine myself teaching the principal from stage, a lot. That is actually, something I do a ton... So that, by the time you guys are hearing it on the podcast. A lot of times, I've said it already. Both in my head, on stage, sometimes, actually on stage, probably, in two or three Q & A groups that I do every Friday, that some of your guys are a part of. And so, it's very, very in my head. And when I need to, it just bubbles up, and it pops up, and I use it in the future. And, it's honestly, one of the ways that I'll go learn new stuff. Most of the time I don't just learn for just whatever. I don't learn generically. I learn very, very specific for whatever problem I'm on right now. So, I'm very, very selective and almost protective of myself based on what I'm going and learning and studying because I don't want to get distracted about stuff that I don't need to be using right now, you know what I mean? Anyway, so I want to read to you this one thing though. This is very, very powerful, and I think it's one

It’s one thing to have a dedicated sales team, but it’s the big leagues if you can turn your customers into their own sales team Hey, what's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. And now, here's your host, Steve Larsen. What's up, guys? Hey, I hope you're doing great. It is a Monday morning, which frankly might be kind of weird, but it's actually my favorite day and time of the week. Call me workaholic, but it's true though. So, I wake up on Mondays just a-smiling, and I jump out of bed, and I'm so eager to get started on the week, and I know that's weird, but whatever. It's true, so I thought I'd just tell you. Anyways, it's Monday morning. In about an hour and a half here, my wife and I, along with our two little girls we are going to the doctor, and we're going to find out what the gender of our new little baby is, and we're very, very excited. We have two little girls already. I think it's gonna be another girl, and I think I'll be the only guy in the house here, which is fine by me. Anyway, we'll see what it is, and I'll let you guys know as soon as I do, but we're super excited about that. Anyway, I thought I'd just throw a quick podcast out to you guys because I wanted to quickly just let you know about something that I've been implementing lately that I'm real excited about, and honestly my customers are too. You guys know ... I mean, obviously ... This is starting my ... Let's see, what is this? One, two, three ... This is beginning my fourth week alone of self-employment, and things have gone very, very well. We've done almost 70,000 in sales, and we haven't really even optimized stuff yet. You know what I mean? I'm only selling once a week, really, and on my webinar, my live webinar, every single week, and I will plan to be doing the live webinar every single week for probably quite some time because it's been kind of interesting. The first few times I've done it, I haven't changed anything from one script to the next, but especially this last one, I felt it. I felt where I needed to make the changes. I felt where the lag was, so I'm excited. I'm excited to go and I'm going to start switching those things out, but it's been interesting to go through ... There's a billion things I got to get done still, I mean, obviously, who doesn't have a big to-do list? But I've got this huge whiteboard over here on the side, and it's just chock full of stuff. It's loaded, it's loaded with tons of things that I need to be getting done, and do, and I ... Anyway, the whole thing's been a lot of fun, but it's been neat to go through and prioritize stuff. So number one priority for me, obviously, has been just to sell. Sell, sell, sell, sell, sell, sell, sell. You guys know I am a huge advocate of the book, Ready Fire Aim, which talks about stage one, zero to one million, that's the only thing that matters. Just sell stuff. So, I've been selling things like crazy, been fulfilling on them like crazy, and I've been mostly just focusing on the actual course itself that I've been selling and all the little mini things in them. It's been a ton of fun to go through and do that. Lot of work. Holy smokes. When I created the Secret to Master Class Program inside of Russell's two comma coaching, it was from stuff that already existed and I was just organizing it. And that's how I made the first pass of content. And then what I did though, was I came back around as I was hearing people's feedback. Then I went back through and I created all the extra courses and extra things, and extra trainings that were needed to plug the holes inside people understandings, just to make sure all the bases were covered, you know what I mean? That's kind of what I've been doing this first time, is I've been going through and I've been building it from scratch, raw, just the very beginning. Zero to a hundred. But then I go back through after I see people going through it, and all their feedbacks, and all their questions, and all ... That's the reason I do live Q and A's with them every single week. It's so that I can get through and see, like, they're all still struggling with X. They're all still struggling with Y, or Z, you know what I mean? And then I go back through and I do a second round of filming. I do a second round of product creation. I go plug in all the holes, and I go plug in ... And that's exactly what's been going on here. So I've been ... it's been a lot of fun. It's been a lot of fun. It's a ton of work, but my gosh, it's a lot of ... I mean, I was on ... I think I told this to you guys, I can't remember if I did or not, but I was on stage speaking at two different events this last week, back to back, which was kind of nuts. And this guy walks up to me afterwards, and he goes, "That was fantastic, first of all." And I was, "Thank you." You

The Customer Is NOT Always Right… What's going on, everyone? This is Steve Larsen. I have a little bit of an unfortunate episode. Welcome to “Sales Funnel Radio” where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels and now here’s your host, Steve Larsen. Hey guys. I am ... I love podcasting, I love talking with you guys, and it's been fun. I feel like ... especially the last week because I've been traveling, going around all over the place, I've had a chance to meet a lot of you and it's been a whole lot of fun. Okay, this is gonna be a little bit of a ... I don't know how to say this. I know that what I put out there, there's not many other people who are. I know that. I'm not cocky about it, but I know it. I don't know anyone else who delivers to the level that I have been. I don't know any ... You know what I mean? I'm not saying I'm the best. I'm not saying that I'm ... I'm not drinking my own Kool-Aid. I'm very against that also, but when someone gets sassy with me and saying that I'm not delivering. That's saying that. I know that I am. That is one of the fastest ways to piss me off. It's funny because Russell's actually the exact same. He and I had many conversations about it when we were ... I put so much heart and soul. I am not with my family right now. I'm not with them for a solid week because I'm going out and doing things that frankly, there's a few things I know that I really wish they had gone better that I didn't get paid what I know I was worth, but I did ... You know what I mean? That's fine. That's fine. I'm not trying to drink my own Kool-Aid again, but when someone comes out and they start taking advantage and acting like I owe them something that pisses me off faster than anything else on this world. I owe nothing to anybody. You know what I mean? Because it's so deep seeded in my brain to over deliver stuff, I'm fearful. It's a fear I have. Maybe it's a false belief I have that I have to over deliver on a massive scale constantly. Anyway. I have been chatting with somewhat of an angry customer. They bought one of the $100 funnels. Guys, I took down all of the $100 funnel options. The reason I did it is because I didn't like the client that was being attracted to that. My stuff is worth way more than $100. I don't even start talking with someone to build their funnel unless it's at least a 50 to $100,000 range with royalties in the back. $100 funnel? Not a huge fan of who that attracts. I'm not saying that everyone's that way. I am not blanket statement. I know that everyone's different. Everyone's got that, but unfortunately, there's been a few instances where it's attracted an individual that believes that $100 is a billion dollars, and I owe them my life. No. That's extremely cheap. It should be way more than that. You know what I mean? Anyway, I just wanted to read without actually ... I'm not gonna tell you who it is that was saying this. I'm gonna keep confidences. I'm gonna keep ... But I want to read a little bit of an email strand that's been going on back and forth with somebody who ... Man, I'm trying to bite my tongue, guys. I'm not much of a swearer, but holy crap. Oh, my gosh. There's a few parts I didn't record of this. I was pissed and still am. I'm gonna record it in the heat of this, which may be the best thing. Anyway. Please understand as I read this, whoever said the phrase that "The customer is always right" got straight A's in school, read about business, but never did it and has no idea what the freak they're talking about. The customer is not always right. They are not always right. If you want to work with your dream client, it also means that you don't work with other clients on purpose. I am probably one of the only people I know who is willing to fire a customer, a customer. I don't give a crap if you have the money to spend to actually buy my thing or hang out with me. If you're a jerk or an id' or you're a pri', my gosh, I will give you your money back and I will fire you. What a concept. I don't get ... Oh, man ... Okay. I'm gonna reign it back, reigning it back. I'm not talking like you, the listeners, if you're this individual just so you know, but I'm fired up. I want you to know why and I hope that you ... What I'm trying to do is I'm trying to elevate the customer that you work with and treat yourself well because there are jerks. There are idiots. There are people out there who want to take advantage of you every single straw that they can and protect yourself and be okay with that. Don't just work with anyone. If you're trying to get cash, I understand that you need to do that. I understand. I did that for a long time, too. But, man, you get to the spot though where you're like, "You know I actually could choose who I work with." It's amazing to do that. I'm gonna go ahead and read this. I just increased my support so this guy said he sent an email a couple days ago. I didn't see it. I apo

Check out what 97% of American’s are thinking about before they finish brushing their teeth… What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host Steve Larsen. Steve Larsen: How's it going everyone? I am sitting here with one of my best friends named Colton Woods. Colton, how're you doing? Colton Woods: Doing good. Steve Larsen: Awesome. Thanks for being on Sales Funnel Radio. Colton Woods: My pleasure. Steve Larsen: Just for real here, though, Colton and I actually ... We created my very first ever successful sales funnel in click funnels was with Colton and it's when...You guys know the story I talk about where when we hid up in the box office seats, we didn't have enough money for click funnels and we hid up there and we planned out the entire business and then during the trial periods since we already planned out the whole business, the whole funnel, all the things and pieces needed with it we clicked the go button on the trial and then during those two weeks we had to go build the whole thing, get customers, and have them pay for the subscription to click funnels before it even started, which is what happened. That was pretty crazy huh? Colton Woods: It was awesome. Steve Larsen: That was fun stuff, so anyway we are actually in Vegas right now and we've been pitching like crazy. It has been a whirlwind of a week I can't believe how fast paced it's been. Got here on Sunday...I just wanted to drop by kind of what's been going on but then also one of my biggest takeaways from this whole week so far. So on Sunday I got here, and I got here Sunday evening, which was when I...I think I talked to you guys last time, I'm doing this off my phone, I don't have all my podcasting equip and that stuff but hopefully that's okay. So Sunday got here, Monday we did a...So I kind of partnered with James Smiley if you guys remember him from the B2B episode where we went through the actual B2B funnels and now he's been using them and crushing them for like five and six figure deals with funnels and things like that. So anyways he and I decided to do a Master Mind together here in Vegas so I flew out here and then on Monday though...The Master Mind was on Tuesday, on Monday though we did a four hour one on one session with a private client, which was a lot of fun, we went deep, deep, deep into their business, the different things and we...It was really fun because we identified really quickly what the major levers were in their business that they were not successfully actually taking advantage of, you know what I mean? The different levers like hey look if you just turn these two points, it looks like that's the only thing you need to worry about and guys that's kind of the fun part about this whole game when you get there. I tell you guys often, I remember very clearly I was riding my bike home, it's Rexburg, Idaho if you've never been there, there's pretty much this constant flow of tumbleweeds year round it's extremely windy, and freezing and I'm glad I'm not there anymore. But as I was riding my bike home from classes one day right, and this thought hit me, how come no one's paying me money? And I just had the sudden realizations like well because you're literally asking for money, literally nowhere, no one can even give you money anyway Steven, what are you mad about? And I realized that I was studying marketing, and I was studying all these things, but I didn't have a business to even apply these things to, and I know some of you might be in that position. Don't get so enamored with the cool marketing tips and tricks and the cutting edge stuff but not even have a business to apply it to. You know what I mean? That's kind of a backwards thing obviously, so anyway I'd start actually building the business if you're in that space first of all and if you are I mean awesome, awesome, but what we do and what we did is just identify, if you were to number one, walk away from your business would it stand on its own? If you can answer that question like, "Yep, it's standing on its own." Awesome, for how long? Cool so you could walk away for long? That kind of gives you an idea of how free you actually are, and start figuring out ways to replace yourself in the actual company. But then the other thing I would do is start sitting back and start realizing what are the two or three levers? Really there's only like one or two, honestly, big levers that if I was just to go focus on just this one thing it would increase the cash in my business exponentially. So that's what we did with this guy on Monday, and he's the man, he actually came to a FHAT event, a Fun Hack-a-Thon event several months ago so it was fun to see him again but we went and we identified...It became very clear as he was speaking what that one lever actually was,

Click above to listen in iTunes... Do you KNOW the levers that are driving the offers in your industry? Hey, what's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio, in a hotel room. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. What's up guys? Oh, my voice just cracked. First of all, I have bronchitis, which is ridiculous. Never had that. It's a terrible feeling, and yesterday my wife and I were talking and she's like, "Are you excited to go speak?" And I was like, "I'm excited." And we realized that I needed to leave today instead of tomorrow, for an extra thing. It's Sunday, and I usually don't travel on Sundays, but I went and actually got on a plane, and I am actually in Las Vegas right now. I've got two speeches to write and I haven't written any of them. Two speeches to write with two other speeches besides those that are going to be unscripted. And I'm excited about that. I love the off-the-cuff ones because there's usually a lot of things that I learn while I'm talking, which is kind of weird, but anyway. I've been going for two weeks now on my own webinar, and things are going fantastic, and I've made almost half of my year's salary in the last two weeks, which is amazing, and things are going fantastic. And I don't say that to boast or whatever, but it's going really, really well. And I spent a ton of time mentally thinking about and crafting, and writing on whiteboards and pieces of paper all sorts of stuff that would help create and put together the sales message that would sell my product for my webinar. That took me a while. By comparison, I am using the same webinar style format in these next two speeches, which are back-to-back here in Vegas. I'm speaking at two different places. I'm speaking four times, literally one time each day for the next four days, and I haven't written any of the speeches. I haven't put anything together for them. And so on the flight over here, I was starting to freak out, and I was like holy crap! I've been coaching for a long time now with two comical people. This podcast ... I've spoken at many other places and many other times, both documented and undocumented. You know what I mean? Well, I'm stressed out about it a little bit. The amount of times I've done it now is certainly something for me to fall back on, but really, it truly is the webinar script. But in the past, I still would spend two or three days running through these scripts, and thinking through the actual ... the false beliefs of the individuals that are going to be there. The stories that will help break and rebuild their beliefs. What I can give them that will help apply now to their life the new way that they see the world. Things like that. Anyway, I'm excited, but holy crap, I literally have ... I have bronchitis. I'm taking a Z-Pak right now which is insane, and these cough suppressants that make me drowsy, and I'm supposed to think clearly in a way that lets me craft a sales message. This is the crap that you remember later on in the future, because it's not that fun right now. Oh, man. And I certainly wish that I was home, but I'm super thankful for this whole opportunity, and this is going to be awesome. I was just thinking through how it's so funny that in every opportunity there's always ... I say this on the webinar ... every opportunity that you're given, it's an opportunity, but you also take on a lot of problems. Not crippling problems, but they can be. They can become crippling problems... Every time you go off to pursue something ... let's say that you're going to go off and you're going to do some crazy speaking back-to-back in Vegas, or let's say you have the opportunity to go do a webinar, or let's say you have to go do ... whatever it is, whatever it is ... let's say you've got a funnel you're trying to put together. Opportunities, if you don't take them, they're handed off to other people. They don't leave you. Opportunities go to other people. They move on. They have this way of living and then they'll just go get manifested into someone else's life, and so you have to grab them and take onto them. But every time you do, there's the opportunity. But then there's also a whole bunch of like ... you don't just inherit an opportunity. You inherit problems. For example, it would be an opportunity ... let's say that you have an Olympian and the Olympian is going around ... or an Olympian to be, a wannabe Olympian, someone who is just starting out. Let's say, they want to go ... I don't know ... do an Olympic event, and they've been practicing this Olympic event for ... let's say it's a sprinter. I have mad respect for that, for especially sprinters. Man, those guys are nuts. That's so, so intense what those guys do. And they've been practicing and they've been practicing, and every opportunity comes a huge amou

Got a great question from a listener about how to test that a product could do well before you enter the market… What's going on everyone? This is Steve Larsen and you're listening to a special episode of "Sales Funnel Radio." Welcome to "Sales Funnel Radio" where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen. All right, guys. Hey, I am stoked about today, so, periodically ... wasn't as frequently as of late but recently I actually have been going through and I listen to a lot of the questions people are submitting on salesfunnelradio.com. If you don't know what I'm talking about, if you go to salesfunnelradio.com and scroll down kind of at the bottom right there, there's a green button, and if you click that you can record a question to me straight off of your browser, an actual audio file. It emails that over to me and I go and I kind of vet through them to see which ones would apply most kind of the group. Then, I can toss them out here. So, anyways, we've got one of those today though. This is to a guy named Matt who has a special skill at the Rubik's Cube. So, anyways, I'm gonna play the question here because there's a lot of elements to this and I wanna make sure that everybody understands clearly how awesome of a position Matt is actually in this. But, I don't think he knows that. Hey Steve, it's Matt here, hope you're well, dude. I've got a question I was hoping you could help me with. I've got an idea for a product or a company, which is teaching people how to solve the Rubik's Cube, but I don't want to be known as the Rubik's Cube guy or the puzzle guy. Is it silly to think like that? Also, how do I know if it's a product that people actually want before I finally pull the trigger and get something out there? It's yours, dude. Hey, Matt, thanks so much for the question. When I heard that, I think my eyes rolled back in my head and I was like, oh, yeah, this is the question. I love this question. Great, great question. First off, just know that you guys can make a course off of anything. No joke. And it doesn't need to be ... if you got a special skill, whatever it is ... it's funny, because reading the book, like Expert Secrets, I think sometimes people might think that you've gotta be some highfalutin suit and tie-wearing briefcase-carrying expert and that's actually not true at all. I don't know if you've seen funnelhackinglive.com. Yeah, "Funnel Hacking Live 2016" there was a guy, I cannot remember his name, but he's known as the Jump Guy, and he literally teaches people how to jump, no joke. They travel the world. He and his wife, his kids, at the time had not had a home in like five years or something like that, huge amount. Because they liked to go travel around and they live like kings and he literally teaches people how to jump. That's what he does. And he's taken that on, he's like yeah, he's the Jump Guy. So, basketball players, athletes, whoever, if they want to learn how to jump higher he teaches them how to do that. There's a little course that he sells on it. I'm trying to tease as many names, hopefully they're okay with me sharing these stories ... there's a lady at one of the first FAT events we ever did, the "Funnel Hackathon Event," and she was there. She was sitting kind of in the back left. I remember where she was sitting, as we were teaching, and I was on stage there and we're sharing those different strategies and stuff, she goes off and she makes like $1.3 million on like a $27 product. It hasn't even been a year. It's been like eight months, six months, something like that. I'm not good with months. I always, always have to say the months in order by name to figure out what they are. Anyway, so that's the whole point, though. It doesn't necessarily need to be expensive, although you certainly will ... how many $27 products do you need to sell to make a dent in your wallet? Quite a few, which is why I usually tell people to start with a thousand-dollar product. But, it doesn't need to be something ... if you see a spot where you're like, hey, I've got an expertise here. Don't feel like it's discredited because it's the Rubik's Cube guy, right? I will tell you I still cannot solve mine. I'm holding it right now. In fact, when he first sent that first message to me I was walking home in the snow. I like that's where I was. So, I was walking home in the snow, and I was like, "Man, I would pay for your course right now. I don't know how to finish solving this thing. I can get like three-fourths of the way through and I cannot get the last, like, layer." I don't know, my head doesn't naturally work like that. I've always wanted to learn how to do it. So, I was laughing when he said that, like, "Do you think people would pay for that? Do you think X, Y, and Z, whatever?" And Matt had reached out to me previously, so everyone knows, so I said, "Hey, would you ask that for the podcast bec

Lots going on right now. Here’s what I’m focused on for my current Product launch... Hey hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, heres your host, Steve Larsen. You guys, I hope the day is going great. It's an early morning here for me. My perfect day gets me up at about 4:00, and then I lift in the morning, and I go get ready and everything, and then I'm either podcasting or something here kind of early in the morning. That's kind of been my routine for the last little bit here and it's been nice, I've actually really enjoyed it. What's funny about this morning though is I love dead lifting, that's my favorite lift, and I was pushing myself. There were man yells, I was like and I didn't realize it but my wife had gotten up also and she thought I was hurt. She was laying on the couch and she had heard me yelling in the garage. I was getting my swol patrol on baby. I hope everyone's doing great though. I just wanted to kind of account and report for what happened last week. It was a special week, it was an awesome week. I have been waiting for the last week to happen for years. It was my first week by myself, solopreneur, which is not true, I have a team and people and I've got my own little posse now which is awesome. Self-employed though for sure, that was the first week and it was crazy, it was total whirlwind. I started putting together a webinar and I went and I sold on Thursday, a week ago last Monday. I woke up and none of the slides were done, the funnel was barely even started, none of the pages were done, I don't even know if there were lists created for this thing. In fact I had to go catch up and edit a whole bunch of stuff. I pretty much started from pure scratch, and I know I talked about this a little before but I'm just super pumped about it. By Thursday I had created the slides, which I finished two minutes before the webinar. Ran downstairs, grabbed some water with the bathroom, ran back upstairs to my home office here, my home office here, tossed my computer on my stand, and did the webinar. On the webinar we did 21 sales, and then another 16 sales in the followup sequence, which was awesome. That was the first round, round one which was great, super exciting. Obviously now is the time for the so what? What do you do next? That was obviously to a hot list, so I was thinking on going to promote again new hot list, but this week I'm actually turning on ads. I'm getting those things started, and creating the hooks for that, and putting those things together, filming like crazy for the actual course, and it's an intense week again, a lot of stuff happening. I'm so excited, and it was a lot of fun, and it was super, super encouraging to have that all happen. It's just nuts, again I'm not bragging or anything, I'm just pumped, I'm excited for what happened, and all those pieces that got put in place. That was well over a third of my yearly salary in three days, just nuts. I remember four years ago my goal, you guys know how at the beginning of every year I go and set a goal. Four years ago my goal was to make $1,000 a month, and I was 37 and the single ... All I'm trying to say is it works, the stuff works. It's fun to actually be running on my own. It hurts a little bit still. I love, love working at Click Funnels, love the environment there. It's weird to be sitting in my home office by myself, which is technically a bedroom, and it's big but it's a lot of fun, but it's a little bit weird. I am a huge, huge advocate though of different kinds of traffic. What I wanted to go through real quick is walk through what I've been doing the last four months and I know the reason that it opened up with such a big bang. There's two reasons, and the first reason was because I have been ... I know I've kind of talked a little bit about this earlier, but it sets the stage for something else. I've been treating this a little bit like Tim Ferriss book The 4-Hour Work Week. He released his book very, very slowly over the course of a year, and that's how he put his book out there. He tested stuff slowly here and there, and here and there. That's exactly what I did for the last year and a half, two years almost. I created a whole second podcast about it with the pure purpose of documenting the journey of me creating the thing. I mean if you haven't started anything you're in this beautiful position guys. If you're like, "I don't have the product yet." You're in an amazing spot. I almost envy the people who don't have anything started yet because of the cool position that you're in. If you can document the journey of you creating the thing, man you've got tons and tons and tons of content to go put out there. I put 50 episodes out of this other show, 50 episodes before things ever launched. Just documenting the jo

Click above to listen in iTunes... What I realized I need to change 15 minutes after finishing my first webinar… What's going on everyone, this is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen. You guys, this is literally episode I think 101 and just so you know here on out, like what I'm going to do is from episode 101 on, is all about me documenting the journey of my entrepreneurial life now. You know what I mean? I'm on my own, I work for myself, which is both awesome and completely terrifying. What I want to do is, I'm just going to be, I want to walk you guys through what it is that I'm doing and why I felt okay to do what I'm doing and take the leap. I know a lot of you guys want to, and I know a lot of you guys are and already have, which is great. Also, a lot of you guys that are listening are trying to. I've had a lot of messages from you lately, especially from that last episode I put out about my goals, reach out and say, "Hey, Stephen that's awesome. I want to do X, Y and Z." I'm like, "Hey, that's awesome, like keep going at it, keep crashing it." Get public about the goal. I always love doing that episode, look forward to it every year. I've got to wait another 362 days to be able to do it again, 61 days. Anyway, hey, I just wanted to share something with you guys though. I just did my first live webinar, and it was a smashing success, which is very, very exciting. I have been preparing for this webinar for specifically just working on this one thing for the last three or four days. Here's how I did it. Okay, so last Monday, nothing was built, and so what I did is on day one, I built the registration process, so I went through and I built. I don't care what it is that you do, I recommend in some way, finding some way to charge $1,000 in whatever industry you are and sale it on a webinar routinely, repeatedly. That seems like the thing over and over again that people seem to make the money, the fastest money with $1,000 product on a webinar. Okay? I would think through something. What's one thing that you can go out sell for $1,000, okay? That's what I did, is I followed this step, this formula, which is day number one on Monday, I built the registration process. People would go in, and they could register, so there was a registration page. There was a confirmation page, and then an indoctrination page, okay, where they go through and there's an indoctrination series that people got put on. Then I like Zoom. I use Zoom with Zapier. If you don't know what I'm talking about, that's totally fine, but I just use Zoom, it's a webinar platform, and I love Zoom. Anyway, so what I've done is, day one was the registration process. Day number two, which pretty much took the entire day, because I am a funnel perfectionist, I want to make it look awesome. I probably didn't need to, but really takes a long time day one is coming up with the headline and the three secrets. Once that happens then I can move on to the next phase, which is building up the actual registration process. Then that was, so that was day number one. Day number two I started focusing mostly on the script and like getting the first parts of those things done. There was a lot I had to think through with the script, specifically the first thing you have to come up with the script is the offer, so I started coming up with the offer, how to make a sexy offer for a thousand bucks. On day number three, which was yesterday, I built the membership area and put just something in it, the awesome stuff, totally amazing things. I built the membership area and the order process, so people go through that. There's a way for me to actually get and collect money from people. I also put inside the members area several ask campaigns. I love the book 'Ask' by Ryan Levesque, that is a fantastic book and Russell obviously talks about the ask method as well in a little bit of different light in the book 'Expert Secrets'. Anyway, there's a lot of other people that talk about that principle, how your success, the things that you want to go do, the things you want to accomplish you don't currently have the creativity inside of you to actually become successful and actually how to make the money that you want to. Get used to asking people in the market what they want and get used to making that, instead of your own thoughts and ideas right? I created several ask campaigns inside of the members area, so that while they go through and they're consuming the kind of training that I have in there, they also could put certain questions in there they have. Like, "Hey, I'm struggling with X, Y and Z." Now I have a map for the things that I need to go create. Then they're telling me what they want me to make for them. The reason that's such a big deal is because there's so many times i

Every year i set a public goal for my income. It’s always weird and kinda challenging but it helps me get clear on what I want. Welp, this is that video. I just ripped the audio from the video. Make sure to get public about your goals… Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. Hey, what's going on everyone? This is Steve Larsen, and I'm super excited for this video. At the beginning of every single year, this is the fourth time I've done it in a row now, every January 1st I go and I find a spot, and I think through what it is I want to get done in the next year. And then I publicly declare what that thing is. It's one of the scariest things I do. I honestly started it because I was tired of not feeling like, I felt like I was going nowhere in life four years ago. Financially, I mean. Professionally, it was where I was going with my goals. All those things. I felt like, I don't know. It was in hopes that by declaring, to go publicly, several things would happen. Number one, I'd hold my own feet to the fire better. Other people did, as well. But really, the thing that I wanted to have happen, is that by me getting serious enough to actually declare, "Here is my goal!" I finally would have a goal. Does that make sense? Like, by getting specific enough on what the goals are that I have, I actually would know what my own goals are. I don't know if that makes any sense. I wasn't really setting goals. I didn't have those. I didn't have things that there were ... I didn't have any of that kind of stuff. So what I decided to do is, what if I was to go set a goal publicly, and tell everybody. And the interesting thing that happened is exactly what I thought. Number one, it was scary. Number two, it felt weird publicly to be saying a number. And then, what was kind of interesting is, all these people started kind of coming out of the woodwork and saying, "Stephen you can do this. You've got this. You're the man. Go for it." Stuff like that. And you know what's funny is, I don't think ever, I've actually hit the goal on target. I don't think ever. And that's okay. The first year I was like, "If I could just make an extra $1,000 a month, it would change our entire life." We had almost nothing. We were living on student loans. It was hard as a man to go through that. I didn't feel like I was being a provider, which was really rough. So it was like, "Man, if I could just do a $1,000 a month." That was four years ago. Three years ago, the second time I did it was $3,000 a month. I was like, "Oh, man. I hit the thousand a few times, and coming up this next year, I'm going to go for 3,000 a month." And then this next one, the last one I did was, $30,000 a month, which was significantly higher, obviously. But I'm pleased to say that I actually hit it a couple times. And this is excluding my salaried position. You know what I mean? It was exciting for me to see that. It was exciting for me to see that progress happen. And so, yet again, here I am. I'm going to set another goal for 2018. I really focus on just one goal. I'm not really like a, "Let's set a billion goals out there." When I'm onstage, when I'm teaching, when I'm doing the different things I do, one of the things, especially with a lot of my students, one of the things that I see happen over and over and over again is, somebody won't get started, simply because they can't see all the path in between where they are and where they're trying to go. And that's not how life works. You see the few steps in front of you. You see the peak of the mountain, but you don't see all the trails in between. You don't see that there's a canyon in the middle. You don't see that there's going to be all these different obstacles along the way. That's how life works. There's all these unexpected things that happen. And so, the reason I like setting these goals publicly like this, is for the sole purpose of ... Like I said, holding my feet to the fire. But, it's fun to know what I'm going to go try and accomplish. And if I don't get it done, I'm going to be personally offended by myself about that. I'll actually get mad about it. I'll actually get mad about not hitting the goal, not reaching what it is I said I would do. But I also know that's okay, and I sprint as hard as I can towards it. And it's cool. That first year, there was only a couple times I hit $1,000 a month. And it felt like this insurmountable, massive thing. It was like, "Oh, my gosh! This is changing my life!" Then the second year, when it was just $3,000 a month, the same thing. I only hit it a couple times, I think, and it was like, "Holy crap! That's massive!" What it made me go learn, because I set the goal, was the kind of knowledge I needed to hit those goals. I don't totally know all the steps and pieces to be able to hit the goal that I'm going for, for this next year. Bu

Click above to listen in iTunes... Little did I know (or notice), but very subtle moves by my awesome parents helped to cultivate an entrepreneurial environment… Welcome to the first episode of me totally on my own not working for anybody else. I'm very excited to be here. Man, I've been dreaming about this for six years. My name is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen. What's up everyone? Holy crap. I woke up this morning and I thought to myself, "Self, holy smokes. You really did this." Oh my gosh. Then I got up and I lifted and got ready for the day and I'm here. I'm ready to rock. This is going to be fun stuff. What do you do when you have that clean of a slate? It's been a lot of fun though already. I'm excited for this though, I've been dreaming about being on my own, owning my own business, being my own entrepreneur, I've been dreaming about this for probably six years. Really though it's been since like the middle of high school, so I don't know like 15 or 20 years, something like that. So, I'm excited for what this means. I'm excited for what it's going to require me to do and grow as an individual. I understand that I know that there's things I just don't know. There's stuff that I don't even know that I don't know and I'm excited to go find those things out. I know it'll cause some bruises and cuts and tears, every once in a while I'll get a bloody eye. You know what I mean? I know that. I understand that. It's so funny how many people have reached out and been like, "You're an idiot. Oh my gosh!" There's tons of people who are like, "You can do it. Oh my gosh!" It's been cool to have both sides of it, 'cause to me it means that I'm doing the right thing. So, when there's that much polarity with it, it's kind of like, you know, if you've offended nobody by noon you're not marketing hard enough. I feel like it's the same thing for you as an individual. If nobody's nay saying what you're doing, you're probably not pushing yourself hard enough. You know what I mean? Anyway. So, I'm excited. I've got my first product launch, well, it's not my first one. I've done a lot of them but it's my first one solo on Thursday, and excited for it and I've been planning this product for a long time. I've tested it and it's been working like crazy and I've got honestly really two beta groups that I've been doing it with for the last while and it's been killing it. So, I'm finally ready to go public with it, which I'm very excited about. A lot of people have asked, you know, "How do you feel like you're ready? How do you feel like you're set to do this?" I know there's a lot of people, you guys are listening and you A, might either be hoping to one day get out there and do something on your own, you're dreaming about it and there's something keeping you back or you feel like you're not ready or whatever it is. Then the other side is I know a lot of guys who listen are actually by yourself and you actually have been by yourself for a while and that's awesome, I'm pleased to have you as well as a listener. I understand we got both sides of the coin here and both sides of the coin as far as how people feel. It's funny that people like reach out and tell you their opinion about what you're about to do with your own life, you know what I mean? Just expect that. Just expect that especially as you start publishing. Like if nobody has been doing that to you, you probably haven't been telling enough people and there's something weird that happens when you get really clear about what you want and you start moving forward. People start reaching out all over the place. Number one to say yay or nay, but then number two when you get that clear and you start going out saying, "Hey, this is what I want or don't want" it's funny how stuff kind of just starts to fall in place if you're actually serious about it and you're actually moving on it and you're not waiting for other peoples' blessing to move forward. You know what I mean? Stuff just will move forward with you, if you are. So, anyway. That's the deepness of this one. But I was thinking about just how I got raised and things like that and there's a great question that I got from a listener that I'm actually going to toss in right now. I thought it was the perfect question for what it was that's actually been on my mind, 'cause there are a few things that I did as an early kid that I can look back now and be like, "Oh my gosh, there's a few things that look, this helped me be prepared. This helped me get in the correct mindset where I could go do this." I understand, guys I'm only 29 years old and I understand there's other people who have been far more successful than me by this age and a lot of people who have been far less successful by this age. I think one of the keys is just

Click above to listen in iTunes... I use funnels to sell AND manage… What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best Internet sales funnels. And now, here's your host: Steve Larsen. Hey, guys. I can't believe that we are almost to episode 100. That's crazy. That's ridiculous. Seems like we just passed 80,000 downloads, and we're almost at 85,000 already, which is kind of crazy. Anyway, thanks to all you guys who are listeners out there. Hopefully, the holidays went well. I know that's the political way to say it, but whatever. I'm Christian, so I'll just say it: Merry Christmas! Happy to have all of you guys here on the show. Really appreciate every one of you. Hopefully, whatever's goin gon for you right now, you're enjoying it. It is the day after Christmas, here. I'm not going to lie: after three days of vacation, Saturday, Sunday, and then Monday, technically, I have today off. What is it? It's 5:00. I have spent almost 10 hours building funnels today. Yes, for fun. That's what I do. I had a hard time. Even yesterday, at the end of the day, I was like "I got to get back to work." You know what I mean? I don't know if that's a problem or an issue or whatever. There's snow all over the place, which is very fun. We had snow Christmas Eve, Christmas Day. It's snow all over the place. I grew up in Littleton, Colorado. Denver area. Kind of a suburb of Denver, right up against the mountains. The elevation's pretty high there. There's a lot of really high mountains and snows like crazy. There was one year that there was a five-foot snow storm. I always laugh. Here, in Boise, Idaho, where we live now, last year they called it Snowmageddon. "There's so much snow! It's Snowmageddon! Oh, my gosh!" There was, like, maybe six inches on the ground. It wasn't that much snow. I was laughing at how big of a deal everyone made it. But there's actually a good amount on the ground here. Anyway, growing up there was this golf course that we grew up on. We grew up on the back nine, on fairway 16. It was a public golf course. Not super fancy schmancy or anything like that. It was kind of fun, though, because every time it snowed super, super hard, even just a foot or two, which is pretty frequent in the winter, we would jump the fence. Yes, I know. I'm confessing right here on the podcast. We would jump the fence, though. We would go out onto the fairway of the golf course. Obviously, there's no golfers out or anything, so it was this massive snow playground. We would build these huge snow forts. We'd build two of them. The other one would be 20 paces away from the other one. What we'd do is we would go grab bottle rockets and roman candles, and all sorts of fireworks and paraphernalia, and we would load up two different teams and we'd shoot back and forth at each other, between the two snow forts. We had very minimal injuries, doing this, but it was a lot of fun. Every time I see snow, in any kind of accumulation, I always remember that experience for some reason. A whole bunch of others as well, but, specifically, that one. Anyway, hopefully, it's been good. Hopefully, you had time to spend time with family, and you remember the reason you got into this business in the first place. "Steve, what have you been building today?" Funny you should ask. I've been building a lot of management funnels. You're like, "What? Oh, my gosh! Steven, what is this? Holy crap!" (laughs) Anytime that there's a process, internally, that I have to do over and over and over and over again, that drives me crazy. I'm not an efficiency snob, but I do love variety enough that I hate doing the same thing over and over and over again. I will go automate it. I will go automate as much of it as I can. I'll go automate every piece, every little nook and cranny, as much as possible, so that there is enough variety in my own business life. It's almost a move, for me, of self-preservation. Funny enough. Some people are like, "You're efficiency snob!" Not really. It's kind of a mess, where I am right now. I've got parts of guns around me, as I've been toying around, tweaking some stuff with some guns. I've got packages, things I got to finish shipping. I'm not necessarily a neat freak. I'm not necessarily an efficiency snob. It's the other way around. I love variety so much that, if I have to do the same task over and over and over again... Whether you are an efficiency snob, or whether or not you're like me and you crave variety constantly, whatever it is, you can use funnels not just for sales, but for the actual automation of things. What I've been doing... I do this a lot. I've done this a lot. Who's that I was talking to? I think it was Miles! Miles Clifford! Shout out to you buddy! A few days ago he was asking, "Is Zapier the tool that seems to be really underutilized? That really opens up th

Click above to listen in iTunes.. Untold ideas are already dying.... Hey, guys. I am very excited for this episode... I've actually had this episode on my mind for, I don't know, it's been a while. I've had a hard time trying to figure out how to actually present it. I want to walk you through a little bit of, I don't know. About four years ago I decided that I would create, every January 1st, I would go and I would create a video that would basically publicly declare my financial goal for the next year, and it's the scariest thing that I do pretty much every single year. It's interesting what has happened though because of those videos. They're on YouTube. If you go to my YouTube channel, you can check it out. About four years ago, it's me, I'm in the army, I've got a shaved head, and I'm like, gosh, you know what guys, if I could just make an extra $1,000 a month that would change my life. That's where I was. I was like, hey, and here's my plan. That was the video for that year. Then three years ago I was like, "Hey, if I could just do $3,000 a month that would be crazy. Oh my gosh, that would change my life." It's crazy, because what I do then as I go through each one of the months and I say, hey, here's what I did, here's how I did. Then the year before this one, I was like, "hey, I just want to do $30,000 a month". That's excluding salary income, excluding any other income on the side. Just my own stuff. I'm pleased that I hit that several times this last year, which is awesome. I want you to know that that's on the side, working for somebody else more than full-time doing ... Still have a family, two kids, a wife. You know what I mean? This is not meant to be that video, but about four-ish years ago. Let me check actually. About three-ish years ago, I so badly wanted to be able to just start being around other people who shared my common interests. I was in college at the time. It was 2015. It was wrapping up the year, and I just wanted to be around other people. I felt like I was very alone, funny enough, even in my marketing degree, my marketing classes, which I love school for the environment it gave me to learn, but I didn't actually learn that much stuff that I use now, hardly at all, which is true for pretty much any education now. That's fine. I had been following Russell for quite some time at that time, and I knew that Russell was really into things like masterminds, and he had this Inner Circle and stuff like that. Honestly, before Russell, before I ever knew who Russell Brunson was, I thought masterminds ... I'm just going to be open and honest with you. Because I had no other expectations at all, I thought masterminds were a way to get more money from people. I didn't know what they were. I had no idea if there was any kind of value or anything like that. My perception was just that it was a high-ticket experience to hang ... It was a reason to hang out with people who paid you a whole bunch of money to hang out with them. You know what I mean? That's what I thought it was. Then when I saw that Russell was doing masterminds and he came out with his Inner Circle, I was like, huh, that's kind of ... Pre-Russell my attitude towards masterminds was very like, "Meh. You're just trying to take my money," or something like that. You know what I mean? That was my attitude. It's more of a scarcity mentality as well by then. This is like three, four years ago now. A lot's changed since then. After figuring out who Russell was though, and after seeing more of what he was doing with his Inner Circle and more what he was doing with that, it became very apparent to me very quickly that this was not a normal thing, that this was an extremely rare opportunity to learn in some really, really high-speed ways. I was seeing the results that some of these people were coming out and saying like, "Hey, I've got these results, X, Y, and Z." And be like, "Holy crap. That's awesome. You get that from the mastermind?" I had to change my mentality. I had to change the way I was looking at it. I found myself really wanting to go attend one of these masterminds. Granted, they're not all the same. The only thing I knew of Russell at the time was his DotComSecrets X product, DotComSecrets book was out, and I had read that definitely by this time. I believe so, anyway. I really just wanted to learn more from him, and I really, really wanted to get into his Inner Circle. I knew I did not have 25 grand though at the time to be able to do something like that. Fascinating, right? Fascinating experience. Fascinating predicament. I know if you're listening to this podcast right now, you've probably been in the same boat before. You've probably experienced it before, be like, "Hey, I wish I could be a part of this program. I wish I could do this or that." The FAT event and funnel hackathon event, secrets masterclass, 2 Comma Club Coaching, he has few different names for it. That's 15 to 25 grand, and for very, very specific reas

Click above to listen in iTunes... WHO Is The Best At XYZ?... What's going on everyone? This is Steve Larsen, and I've got a bit of a treat for you guys today. I think you're gonna like it a lot, here on Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. Now, here's your host Steve Larsen. All right, you guys. Hey, so as I have been moving along the entrepreneurial path, as I've been putting things today. One of the things that I've noticed that I need more, and more, and more is people; like just straight up talent. The longer I've been doing this stuff I've realized ... Here's an example, okay, I'm sitting at my desk and I was working, I was getting some things done, and I sat up and I looked across the room and I was like "Man, Russell dude, I want to go ... I would be so nice if I understood more Java Script. I'd love to be able to code out a few pieces just here and there, things that I wish that I knew how to do." He looked at me, he goes, "Why would you want to know how to do that?" And I was like, "'cause it would be so cool, like, look at all the things I could go do." And he goes, "Dude, you don't need to know how to do that, we have people for that." And I was like, "yeah, but like I ... It might be faster if I go learn." He's like, "No. It would be faster at first, it might ... It's gonna take you all to go learn it, you get distracted, and now you become like slightly renaissance man." He said something like that, I can't remember what exactly. But, that was the point, is don't be a renaissance man. And I was like, "Huh, all right that makes sense. That make sense." You sitting there listening might be like, "Well, yeah, it does Stephen." But, to me from where I sit, most people are like, "I got to learn this next thing in order to be successful. I can learn this next piece, I can learn this next piece." Over the last 18 months working there ... Guess it's been 20 now, but he ... There's been repeated times ... It's funny how it's been like a topic, and it finally ... It sunk in now enough that it's not just something I know, it's something I'm applying that you don't ... You don't just go learn crap for the sake of learning it, you learn it because you need it in the exact moment. It's kind of what I call that Learning Cycle. The Learning Cycle for me is very heavy as soon as I'm about to enter an industry, 'cause I go learn as much as I can then I stop. Actually, I put the books down, I stop learning on purpose. Then, I only learn for the problem that sit directly in front of me. How do I solve the exact problem that's in front of me? What he was telling me though, and what he's told me repeatedly over and over again is like, "Stop obsessing over learning all the little nitty gritties." He's like, "Dude, no, we got a guy for that." I was like, "[Cabe 00:02:38], it'd be fun to go learn that." He's like, "No, go ... Dude, we have a guy for that too." He's like, "Dude, just because you can learn something doesn't mean you should." I was like, "Aah man, that's massive, that's a huge ... Wow, okay. Yeah, that's right. That's right." Conceptually I understood that, I understood it before but I hadn't been applying that at the time. So, I've got a bit of a gift for you guys, I was looking at some people's websites, and I was looking at some of their funnels and things like that. I came across a persons' site and ... I know a lot of people do this, but it was a directory of all the valuable internet marketing apps. All the valuable internet marketing software, and I was thinking like, "This is kinda cool. It's kinda cool." I mean, I visited the page once, maybe twice but that's about it. The problem I had with it is that most of those apps, most of those pieces of software, I'm like, "Hey, I got to find an email platform." Or like, "Hey ..." I mean, these [inaudible 00:03:27] but ... Or "Hey, I wanna find ... Where can I find anything, any piece of tool that I'm looking for, the first place I'd go is Google. Or I'd ask a few buddies and see what they're using, and then I'd go to Google. Honestly, YouTube see what the best reviews are, maybe a blog or two see what the best reviews are there. Those are kind of easy to find, so I was like ... I was thinking through I was like, "Okay, I wanna ... How do I combine this concept that Russell just talked to me about versus ... And combine it with this whole directory kind of model?" So, I've got kind of a gift for you guys. So, I wanna take a step back and I realized that the first four minutes of this episode might feel like it's all over the place; let me kind of bring it all together. I want you to know what's going on inside my head. So, let me take a step back from the episode and where we're currently are right now. I am in a place right now where I am realizing ... Not realizing, but I'm applying all the stuff that I have been learning from

There Are Two Things On MY Calendar. Events, And Product Launches... Hey, what's going on everyone? This is Steve Larsen, and you're listening to an early morning Sales Funnel Radio Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. I am literally about to go downstairs into my garage. In my third car garage, I've got a full gym, got the squat rack, the dumbbells, the barbells, the bench, the pull-up bars. I love it, I love it. That's always been a part of my life. When I first graduated from college, it's only been about two years ago, I actually stopped all those things and I have missed them greatly. So I've loved diving back into it all in the last month and a half, two months here. I'm excited. I was about to go downstairs and get going. The hard part is that I know that outside right now it is 29°, so I was bundled up. I was like, "Uh. Right now it sounds more fun for me to do a podcast," actually for something that's been on my mind for quite a while. It’s cool that ... Okay. I'll tell you the story. Two or three days ago, I was standing next to Russell and he said something that summed up something that I have been wanting to say for a while. I was standing there, I was in his office, and he goes, "Yeah, check out my calendar. My life is run by deadlines." I was like, "Hm, That’s a good phrase right there. My life is run by deadlines." It's true. If you look at his calendar, and mine actually, the one that's right next to me on my left right here on that wall, it’s run by deadlines. I have a huge full calendar. I'm sorry, massive calendar on my wall, and I circle dates. Now, some of the dates are events that I’m going to, that I'm going to speak to, or I've already been asked to speak at like eight different events next year, which I'm very excited about. Then, so one category is an event. The other category, though, that’s on here though is a product launch, something that I’m actually going to be putting out into the market. You know what’s funny about that, and what’s funny about the pattern that we would work by, you guys have got to know that since I'm leaving ClickFunnels, what I've been trying to do is I'm trying to extract every lesson that I can that I learned there and I’m trying to publish it, not just so that you guys can know what it is but also that it sticks in my head. What I've been doing is I'm going and just trying to nitpick and pull out all the little things here. So some of these last episodes, especially episodes 90 to 100, know that that's what the goal really is. I've got more and more of those coming... I did that episode called 11 Brunsonisms, but I keep trying to pull out some of the best and biggest lessons, and you need to know how we operated there and how I'm going to continue to attempt to operate on my own come January 1st when I’m totally solo. Just know this is how we did it, is we would set a ... Okay. Please note that the reason I want to go through this is because I see people launching stuff really slowly. I understand there's a full team at ClickFunnels, Russell and I working in tandem, but a designer, traffic guy. There’s all these different elements, videographers, copywriters, email person, this person, and I get that. I understand that. There's a full team there, but still, I think it goes to say, I think you need to know why we launch so fast, why and how. I want to go through both of those things real quick, so if you look at his calendar, like I said, there's really two different types of things on his calendar. One is product launches and the other one is events that he’s traveling and speaking at, and things like that. It gets full really fast for the full year every single time, and we never want to erase it because it’s almost like a ... I don't even know what to call it. It’s cool, it's awesome to look at it. You're like, "This is what I did this year," and that's what we call them, funnel years. Anyway, so the way we launch stuff and the way I launch stuff is, the way I'm going to keep doing it, is we will set the date for when we want to put something out. Too often ... I'm sorry, it's like five 5 AM right now and I'm trying to wake up still so let me get this out there. Too often, what I’ve noticed is that somebody will ... In fact, here’s a good example. The other day I was on a coaching call and I was coaching somebody. I said, "Hey. When are you going to launch this thing?" The individual was like, "Oh, you know what? I think I'll launch it on, maybe I'll do it on Thursday." I was like, "No, no, no. When are you going to launch it?" The person goes, "You know what? Maybe I'll launch it on ... Maybe I'll do like Thursday or Friday or Saturday." I said, "No. When are you going to launch it?" I had to get forward about it, and the person was like, "You know what? Maybe Saturday." I was like, "You're not understanding

Click above to listen in iTunes... I'm A Huge Fan of Learning From Those WhoAre DOING, Rather Than Just Talking.... What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best Internet sales funnels. And now, here's your host, Steve Larsen. How are you guys doing? Hope everyone's doing great. It is barely 5:00 AM here. I set the alarm for 4:00 AM, but I slept in a little bit. Anyway, it's a Saturday, though, and a lot of you guys will be like, "What the heck are you doing up so early, Steven?" Well, number one, my brain works too fast. Sometimes I can't sleep, so I just get up. Number two, the real reason is because today, I'm not sure totally if I'm supposed to talk about this, but I'm actually really, really excited. Today, what's going to happen is one of my buddies ... You guys all know him. I actually interviewed him probably several dozen episodes ago. His name's James Smiley. He's the man. James Smiley was kind enough to send his own videographer, who's totally awesome, up to Boise, and today, Saturday, we are spending the entire day filming Gary V. styled videos, which is kind of cool. I'm getting up early so I can lift, honestly, and so that I can start prepping the different storylines. They want to film at least 12 different storylines, 12 different videos, that they can turn into those fast-paced, cool, Gary V. styled little snippets, those little vignettes that he puts out all the time on Instagram. Quite honestly, I don't really get on Instagram too much, but I am excited to get my own series of videos filmed like that. It's kind of cool. It's very exciting. I'm going through my podcast, and guess what I'm doing? I'm hacking my own self. Which means I'm going through my podcast, looking at all the stats, seeing which ones resonated with people the most. Those are the ones that will be turned into awesome videos. Just so you know, that's the process. They're like, "What's 12 cool things you could talk about?" I think everything that I put out is cool, and that's why I talked about it, but what did everyone else think was cool? So let's go look at the stats. Let's look at what people liked and shared and things like that. So I'm going through my show. I use a software called Libsyn, which I talked about in episode 1661, if you want to learn more about how I podcast. I'm going through all the stats, and I'm looking at basically seeing which 12 are the coolest ones. Then, I've got a whole bunch of thoughts on my own that I'll have to go add, as well. I'm excited, though. I'm supposed to bring a whole bunch of different changes of clothes as we continue to move around Boise to different locations that are undisclosed. I have no idea where we're going today. I have no idea, really, what we're doing. I'm just pumped. I'm excited about it. I'm extremely honored to be able to do it. It's going to be fun. It'll be cool. I'm just kind of swinging with it, honestly. To have 12 different videos and stuff like that ... The thing that I have a hard time with is I am so anti ... Not professionalism. There's certainly an awesome thing that comes with trying to be professional. It's when it makes you put so much starch in your shirt that you can't be your own personality. You know what I mean? Like I'm trying to wake up right now. I'm not going to lie. I probably should not have started podcasting. I don't want to come across in these videos in a way that it's like, "Hey, Steven is getting pre-framed and pitched and framed as if he's this pro guy." I don't look at myself like that. I don't look at myself like that. I don't look at myself as this ... I don't know. It's weird. I feel like drinking your own Kool-Aid can really kill you. You know what I mean? It's something that I've seen many times, especially with where my job has been over the last two years, sitting next to Russell Brunson. It's something that we'll see, not from him, ever, but we'll see other people in different communities and things like that start to drink their own Kool-Aid. The moment you start doing that, you start to try to distance yourself from your own audience. When you start to distance yourself from your own audience, guess what happens? They leave you. Why would I try and act like I'm someone I'm not? Anyway, that's actually my biggest fear with this. I'm excited. It'll be awesome. Hey, the whole purpose of this podcast today, though, is something interesting that was brought up. I was at ClickFunnels' HQ. I don't think anyone really touches the ground there. Everyone just kind of floats and glides around. I can't remember what I was doing. I think I was grabbing a drink from the conference room or something like that or the event room. I was walking back in, and Russell was talking to someone else, too, and he and I ended up walking at the same time back to his office. He goes,

Click above to listen in iTunes.. Here's the Pattern I've Noticed 'the Greats' Following... What's going on everyone. This is Steve Larsen, and you're listening to Sales Funnel Radio. Announcer: Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. Steve Larsen: Hey, you guys, super excited for this episode here. I've got somewhat of a treat here. This is a little bit different. One of my buddies, Ben Willson, totally the man, been friends forever with him, actually made my first dollar online with him, while I was in college. He's the man. Anyway, he and I chat all the time, super good friends, and he had a question about content creation strategies and how to go about doing it in a way where it doesn't suck up your entire life. What I wanted to do is drop in a Vox conversation that we had about that very topic. So what I'm going to do is I'm actually ... I have the Voxers right here, and I'm just going to drop them in right here, so you guys can hear them. It is a little bit long, but I think the strategies that I say in here should connect a lot of dots for people and help people understand more about how we can produce so much content in such a little amount of time. This is literally how I am doing it. There's more of this that I'm implementing personally, as well, my own processes. Honestly, when you start looking at about how all the gurus actually create so much stuff, most of them are doing variations of this, if not this exact same thing. So let me go ahead and go over to the episode here, and please let me know if you enjoyed this, and give a shout out to Ben Willson for asking the question and sucking this information out of me, because sometimes I don't realize some of the things I'm doing. I'm just doing them. You know what I mean? So this was helpful. Ben Wilson: What am I doing? What am I doing? How should I say this. I spent eight months creating my first info product before I ever sold any of it. You know that I mean? Eight months, and it sucked, and I thought I was doing it the right way, but it was the total wrong way, because I still had not hung around Russell to realize what he actually was doing. Now, though, I know exactly how he does it, which is awesome. The way he pumps out so many freaking products ... because he has a hold. I mean, granted he's got a graphics guy. He's got a video guy. He's got a Facebook guy. He's got this. He's got this, whatever, but he's still the main creative, you know? He is. He's still the main innovator of products there. What I've noticed, watching him, is that ... so I spent eight months creating that first product, and no one bought it for months after it was done. Instead, and this is the scariest thing on the planet, but it is ... How should I say this? Dude, he sells stuff before he ever, ever starts creating it, and it's the way he rolls it out, and he pre-frames it with everybody, so they know that it's not ready. He says, "Hey, look," two weeks from the time that it starts ... I'm sure that, I've talked about this on my podcast before, so you're probably like... That's how, though, like "Hey, it starts in two weeks. Part of the early bird pricing is we're going to give a little price drop as a thank you. It's $9.97 to join." Then one week out, "Hey, it's one week away, $9.97 to join, early bird pricing." Then on the actual day, "Hey, guess what? It's actually, opened today, but we're still accepting the early bird pricing deal," right? Then a week after you've opened the cart. "Hey, good news. You guys don't have to wait like everyone else did. You can get started right now, for just $9.97." Same thing two weeks in. "You don't need to start. There's already two modules that are already done in there for you." But really, what you're doing is, so that's the surface level that everybody sees but what you're actually doing and this is how I build Secrets Masterclass what you're actually doing is you put an ask campaign onto every single module, so you know at least what the models are gonna be but they're not created yet. So on every single module you have an ask campaign. So let's say the first module was about how to drive Facebook ads and module number two is about how to talk to people on the phone, I don't know I'm just making stuff up. Let's say module number three is about whatever. You would go and you would say, "Okay, I'm so excited for this module with you guys." Sorry, "So excited for this module with you guys." Module number one's going to be all about Facebook ads just so I make sure I've got the content correctly, addressing your needs. What is your number one question or challenge about Facebook ads right now? And they're, when they go through and answer it they're giving the freaking content that they're asking you to create. It's funny because I usually go way past what they're expecting, way overboa

Click above to listen in iTunes... I STOLE from Russell Brunson when I was poor (one of his favorite stories), but here is what I learned from it.... What's going on everyone, this is Steve Larsen, you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now here's your host, Steve Larsen. Steve Larsen: Alright guys hey, real quick I just want to let you know about the time that I stole. Okay, I do not condone this behavior, I have since gone to these people and said sorry, and actually this is one of Russell's favorite stories, 'cause I actually stole from Russell. I stole from Russell when I was in college and we had nothing, we had like hardly any money, and I knew that if I just could get my hands on one of his courses that I would be able to be successful with the thing that I was going forward with. It was true, and I was, and it was great, but I got a copy of his course from a bootlegger and I don't totally know how, I think I was poking around on YouTube trying to find versions of it and things like that. I was like I've just got to, if I could just do this one piece I know I'd be successful with it. I went and I, there was some guy in the description who was telling everybody, hey if you need copies of X, Y and Z go ahead and reach out to me. So I was like sweet, oh awesome, and I feel bad, like don't do this okay. This was a stupid thing, it was a very bad decision and I don't know what else I can say because I mean it's not right and I do take that seriously. You know what's funny is so I got the course and I learned a lot from it, it was great, it was awesome. It was actually Dot Com Secrets X, you know one of the earlier courses. I shouldn't say earlier, I mean he had been having lots of courses out there and stuff. But this one was a three month course, it was awesome, I went through it. It was fantastic, it actually was very life changing for me, it was very life changing. Changed what I was doing, and I mean it was awesome. I was laughing that I ended up getting hired by Russell, and one day I was like I've got to tell Russell this story. For the sake of number one apologizing and you know I obviously offered to pay for it, I offered to pay the price for the course and everything, you know I felt bad. I mean it's wrong, and it's not something that I'm honestly proud of that I did, but I often would sit back ... The reason I bring this up is because I would often sit back and I would think to myself, like why would this marketer, why would this guru, why would this individual not give his course away to me for cheaper? It was a question that would go through my head a lot, not that I was mad, I wasn't mad at all, but I was just like gosh like why can't I get this? I would love to go through this course, I would love to learn what this guys teaching, maybe it could change my life. I knew that I would take it seriously, if I could just have the content, if I could just have the stuff, right? What's funny about the whole thing is that, okay so I ended up going and I got the course and I went through it and I applied it and it was great. A lot of times what would happen was there were these pieces of jealousy that I would kind of go through, this is kind of early on in my endeavors on the Internet anyway. I'd kind of get jealous and a little bit mad and be like come on, like give this to me cheaper, I would love to have this thing. I was excited when I finally got Russell's, but I was ... I just wanted the discount, you know, and you may have gone through this before, I just wanted to know. I just wanted the discount, I just wanted to be able to go through the content. There was, I think I was in the gym, I think so anyways, I'm recalling a lot of memories right here. But I was listening to a podcast of Russell's, okay keep in mind I had just stolen a course from him. I had stolen the course and what I learned from the whole thing was that he basically said that like look I don't discount prices, pretty much ever, because if you can't afford this thing it means you actually need it even more. I know it's kind of a weird way to say that, but think about it this way, if I ... Let's say I was in like high school okay, in a high school when I was going through these different classes, or even in college when I was going through these different classes. Actually college is probably a better example, you don't start at the senior level classes, right? You don't, what happens? You'd go into the senior level classes, obviously there's like some crazy person out there who probably did, and did great at it or whatever. But you don't start at the senior level classes, you start at freshman level, and you start with basic stuff, and you start with foundational things and you hustle through a little bit of Mr Miyagi type of things out there. Like why am I doing this? Paint the fenc

Click above to listen in iTunes... Here is how I have mitigated risk as I prepare to leave my job... What's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen. Hey, so the last few days have been pretty intense, not in a bad way. There's good intense and bad intense. You know what I mean? But the pressure has been increasing. My wife came to me the other day. I think it was yesterday or two days ago. She walked up to me. It was morning time. You know, everyone's kind of getting up. She walks in and she's like, "I had a really bad dream last night." I was like, "Really? What was it?" She goes, "I had a dream that you were upstairs ..." I have a home office here upstairs, kind of in the corner of the house, which is kind of nice to have. I've got sound panels all over the place. I totally made a man cave. I love sitting in this room and creating stuff. I got whiteboards all over the place. Quotes on the wall. Three bookshelves totally full. Anyway, I love it. Sound equipment all over the place. Film stuff. I've got a sheet over on the wall over here, top to bottom. It's a black sheet that I stand in front of and film a bunch of 4K videos with, which looks awesome, super cool, and actually pretty pro. It looks pretty awesome. Anyway, I like video a lot. Anyway, back to the story. She goes, "I had a dream that you came down from the office. That you had left ClickFunnels. This was later on in the future, in January. You came down and you just said, 'Alyssa, is there a check in the mail?'" She was like, "I said back to you, 'No. Why would there be a check in the mail?'" I'm like, "I don't know," or, "Who it'd be from?" "I don't know. I'm just wondering if there's a check in the mail. We only have a thousand dollars in our bank account." This is all in the dream. My wife was like, "What? Oh my gosh. Are you kidding me? There's no money in the bank account?" Like, "What have you been doing?" I was like, "Ah, I haven't started selling anything yet." She's like, "Well, go start selling crap." Like, "What are you waiting for?" Anyway, the pressure is here, okay? The pressure is turned up. I'm excited. It was never my intention to be an employee. But I am super thankful that I've had this experience. I would never regret the fact that I've gone through this and that I've worked for somebody else and that it's Russell Brunson. I mean, come on. Holy crap. This is like a dream job which seems all the more ludicrous that I would leave ClickFunnels. What's funny about it is that there's a lot of people ... I don't know if some of you guys who listen to this that still think that I'm crazy about them. It's hilarious to me how many people have reached out, giving me their opinion on the fact that I should not leave. I go, "Okay. You have no idea what I'm going to go do." Some person messaged me and they're like, "Hey. Awesome. You're going to go do ..." I'm won't say exactly what they said, but it's just hilarious like ... It reminds me of the quote like if you're not marketing hard enough or if you don't offend someone by noon, you're not marketing hard enough. It's funny, guys. As you develop your own attractive character, be prepared to have a lot of naysayers that pop out. I actually kind of look forward to it now. If I don't get enough naysayers, I feel like I'm not taking as aggressive of moves as I should be, so bring it on. I like hearing the other side too, but man, every once in a while it's like, "Gosh." I wrote something back to a certain individual like three times, and I just ended up deleting it. I was like, "It's not even worth it. Just, ugh, whatever." It's funny. It's funny, but the pressure is on. So what do you do ... I know a lot of you guys are thinking like what do you do when you know that you're about to lose your job? I shouldn't say lose my job, I'm leaving. But most people they either lose their immediately because they got fired or they're leaving this other job with a two weeks notice. I've known for a very long time you guys, way before it was ever announced. Way before Russell every announced it before, everybody start talking about it. We have both known that I was going to leave ClickFunnels for a long time. What's funny about it is it's almost like ... I'm trying to think of an example, but you know like when you put something off and there's more ... I forgot the name of it. There's an actual theory behind this. It's when there's an ... Like if you have three months to get something done, because you have three months, there is added stress and pressure because you have three months of stress and pressure rather than it being needed to be done in three days because you know that it's three days. You know what I mean? It's been fumy because that's exactly what's happened. I've totall

This is one of the biggest lessons I've taken right from the desk of Russell Brunson Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host Steve Larsen. Steve Larsen: What's up, guys? Hey, I'm thinking here that I'm going to change up the intro music to this thing at some point. I'm excited. I can't believe that we're going to hit episode 100 in a few episodes here. That's ridiculous to me. I can't believe how fast that time has gone first of all or that I've had a hundred things to say. I just hope that you guys look back at each one of these episodes and you might think, "Hey, those were great episodes." I'm sure there's one or two where maybe something was weird or whatever, but I just appreciate the loyal following this show has. Just a big shout out to all of you guys. It's Christmas time and I'm not sure what faith you are and that's obviously not the purpose of this podcast, but we celebrate Christmas. We're putting up Christmas lights. It's getting cold outside. Been with my little girls and my little one just turned four and I have another two year old, and then my wife is three months pregnant as well. Super excited for the new arrival... Anyways, I always love this time of year. It's been a lot of fun. A little more focused on family time and things like that. It's been a whole lot of fun. Tonight we're putting together a gingerbread house and it was just one of those like cheap kits from Walmart. The thing totally collapsed like five minutes in. We ended up just trying to make this massive pile of sugar and candy and nastiness. It's actually a whole lot of fun. Anyway, it was a lot of fun. My little ones just whenever my back was turned kept like sneaking over and grabbing like big old handfuls of icing and like just stuffing it in their face. That is so nasty. Oh man. Anyway, it's a lot of fun. Hey, this has been an awesome last few days. Obviously not just family wise, but also with you guys. Big shout out to those of you who joined me on my last live funnel build. I've been doing those pretty regularly. For the next while, it's going to be pretty much every Saturday. As I build out whatever funnels I actually need, I just might as well flip the camera on and you guys can watch and ask questions while I'm actually building it. It's been a lot of fun. The last funnel that I just built was an application funnel. Honestly, the application funnel is probably one of my favorite ones to build besides the webinar funnel, free plus shopping funnel, eCom funnel. I like them all. Membership areas. I like them all. Honestly, what's cool about the application style funnel is how much it actually has an effect on your business. I think it was Frank Kern that said that there's really three things that every business needs ... Actually I think I've sent this list before as well, but whatever. He said, "Number one, you need to be having ... Just charge higher prices." He said, "Number one, you need to have higher prices. Just charge higher prices." If you just raised your prices by 10%, I doubt that anyone's going to leave just because of that. If they do, so what? You lose one or two, but the raised price of everybody else more than covers what they left with. You know what I mean? Most people are not going to bat an eye at all. You know what I mean? Prices go up. Everyone kind of expects that. Same thing with yours. They should go up. You should just charge more money. Figure out how to charge more money... That was his number one. Number two what he said was that you've got to have somebody in the backend calling all of your current customers to sell them a high ticket thing in the back, whatever that is, a five grand, 10 grand, 15, 25 grand thing, whatever it is in the backend. Whatever you're selling on the front, all those customer who are buying, just have somebody calling and selling those big things in the backend. A lot of the Inner Circle from Russell Brunson is always shocked at how fast that doubles their business. It's fun for me to read and hear about a lot of the comments because they'll be sending messages to Russell and whatever and be like, "Oh my gosh. Why aren't more people just selling something high ticket on the backend? It will double everything." I know. Those messages come pretty frequently as we tell people to do that kind of stuff. Figure out what you can sell that's high ticket in the backend and then the third thing he says is that figure out how you can sell things not on the internet. In reality, I mean the internet is fantastic. It's really, really cool, but when it comes to big sales, the internet's really not that effective for it. You got to change the selling environment, whether that's on the phone with those high tickets sales in the backend or direct mail or whatever

Routinely, these are the most common ways we'll increase the perceived value of our offers... Hey, what's going on everyone? This is Steve Larson and you're listening to Sales of Funnel Radio. Welcome to Sales Funnel Radio where you will learn marketing strategies to grow your on-line business using today's best internet sales funnels. Now, here's your host, Steve Larson. What's going on everyone? I am a kid at heart. What can I say? I'm going to be that way on purpose till I die. Do not make me into an adult. Hey, all right it's like 10:00. I've got three nights left before I'm going to go fly to Dallas, which I am super excited about. I am going to speak at Danny Vega's and James Smiley's B2B Mastermind, which, I am super excited about. It will be awesome. But I am up tonight and I am thinking through like the different things I am going to give and offer there and I am pumped about it. Ultimately I am going to do the same to you guys ... You know, if you want it. It's almost sad, I am putting the slides together, I'm putting together what I am going to deliver and put up there. It will be a three hour presentation, which I am really excited about, be fun. Anyway, I am thinking through a lot of the different funnels that I have built over the last little while. I am way past 300 funnels built in the last year and half. I have no idea how many it is now. I mean, it's huge. Anyway, I lost count. I know that, like there is one project once that was 82 funnels alone. I mean so honestly it could be in the 400's. I have no idea. I know that it is a crap ton. I was thinking through all the funnels. It was actually a lot of fun. Anyway, I think it was two weeks ago, I built a membership funnel live. A lot of people don't know you can build member areas inside Click Funnels that are amazing and frankly I still think that it's the best even out of Kajabi even out of all the other member area places, I still think that the Click Funnels ones are the best because it is still geared toward you continuing to be able to sell more and more and more. There is a lot of stuff that you can do inside member areas to increase your revenue even inside the member area that I don't know that you can do inside of other places. Anyway, lot of fun stuff. Went great. So I build the member's area live. It was, we had about 35-ish people watch the entire four and half hours while I built it live. And it was really fun because they could get there and they could interact with me. I did that for a live webinar funnel probably about a month ago and I just built out the entire thing live again, which, is a lot of fun. And I am going to do it again. I thought I would invite you guys to come along and join if you want to. It's one of the things that I will be giving and offering over to this mastermind too, in Dallas, which I am really pumped about. The pressure is on though. Man, got three days. It will be awesome. Just want to make it awesome, so ... December 2nd, what I am going to be doing is I am going to be building an application funnel. A high ticket coaching application funnel. Could be a coaching funnel. Could be some kind of application funnel. Could be high ticket product funnel. Could be whatever, whatever it is where someone has got to send or submit in an application. I am going to be building that funnel type. I'll show you three different strategies I have used as well. It has been kind of fun. I launched one of these of my own about a week ago in a different industry and it's going really, really well. I was able to pioneer a few different things that I am going to show you guys and it's working. It's been so cool to see it work. Oh, my gosh. Stuff I've never seen and even know what to do before. Anyway, if you guys want to go and watch it live and participate and things like that. It'll be at SalesFunnelBroker.com/live. SalesFunnelBroker.com/live... That is where you can register. I set it up just like a webinar on Zoom, but you guys can be on there, live with me and actually ask questions as we go through the whole thing and it's a lot of fun. Last group, anyway I know they learned a lot. I learned a lot. It was a lot of fun. I build from literally the ground up. Start from absolutely scratch and just show a lot of my different design principles and strategies. Things that are really fast. I build the whole thing together usually ahead of time. Try to have some assets together so that I'm not just filling in the blanks with dummy texts and things like that. It's great. Anyway, so plan on about four hours if you guys want to come watch, it's Saturday morning usually starting about 8:00 in the morning. 8:00 or 9:00 something like that Mountain Standard Time. You guys can jump on and watch. If you are listening to this episode and it is past December 2nd, for you and I guess for everyone else. I am going to be restructuring Sales Funnel Broker as I've, as I've ... It's great. I've tried to make it as a cool resource, a place

Heres some of the best business lessons I've learned while sitting next to Russell Brunson for 20 months... Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Oh, yeah. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. I'm still such a dork. Hey, I want to, so just real quick, I know I talked about in an episode ago, my voice is just rocked right now. I want you guys to know a really cool success I just had. It's good that we all ... Your successes, too. I want to hear about them. Don't shun your successes. Everyone, you got to go embrace your successes. Here's one of mine. I used to call them brag moments. When I was in the army, we'd be doing push ups. There was a time when I was commanding 150 people, and I was pretty good at push ups. I've got, honestly, longer arms than most people so they were a little bit harder for me, but I wanted to be good at them. I'd be doing these push ups, and I'd look up in the eyes of all the guys looking at me while I was doing it, and I'd be like yelling at them, getting them going. We were all fired up. You know, we were trying to keep each other motivated. It was a lot of fun. I used to have these brag moments to distract them while we were in those painful episodes, right? I would say, "Hey, Johnson. Brag to me, man? What's sweet in your life? What are you doing right now that's just kicking butt? Don't be humble. You tell me what's awesome in your life. What are you doing awesome at?" He would tell me. "Well, I did great at this," or, "There's a test I killed it at at this," or, "I did this over here. I did this." He would tell me that stuff, and it was cool how much confidence that brought the individual. I wasn't planning on saying this at all, but be cognizant of those things. Whenever you have a win, take time to win. You know, I'm not saying you've got to stop your whole operation and throw a party every time, but take time to acknowledge it, and be like, "Yeah, I'm the freaking man." Not in a cocky way, you know, but take pride in what it is your own personal progression. Be in competition with you, and get excited about those successes. Those are the successes to get braggy about. The ones where you're in competition with yourself and go kill it. Anyways, here's a cool one for me. I was asked to speak at a B2B Mastermind last weekend. It was a ton of fun. There was a FHAT event, though, two weeks ago, and I was solely focused on that. By the time the Funnel Hack-a-thon, the FHAT event, was done, I only had one week ... Actually, it was like five days. Only like five days to create an entire three hour presentation. Okay, I've done a lot of four hour presentations without stopping. I've done a lot of 15 hour ones at the FHAT event, too, but three hours, that's still a long time to prepare for, when it's a new material the whole time. You know what I mean? Meaning I had to reorganize and restructure it. I was spending all the evenings, I was thinking through strategy, I was talking to all my buddies, I was trying to figure out all the pieces in place. I was like, "You know, let me know what you think." I was trying to get a heartbeat on the industry, trying to figure out where people are. You know, what are the false beliefs of all the people who are going to be in the room? Literally doing the same strategy of creating a new product that I would anywhere else. I went through, I was like, "What are the false beliefs of the people in the room? What are they going to be thinking? What are they going to falsely believe about my ..." It was cool because I got to pitch. This was my first time ever pitching from stage, so I wanted to do a good job. I went, and I was flying over there, and I've got longer arms than the average bear, like I said before, so anytime I'm trying to do work on a computer in an airplane, it is not easy. My hand is contorted into the weirdest positions just for me to ... It doesn't work. Anyways, it's like a five hour flight with one stop and all that stuff over there. I'm getting stuff done, and it's like 10 o'clock in the evening. Wait, no. When did I land? It was 11. I landed at 11, got to the hotel at midnight, and I'm presenting this thing in eight hours. I was like, "I have barely even started the slides on this thing. I've barely made a dent in them. Oh my gosh. Okay, well, buckle up. When in Rome. Let's just get this done." I sat down in the hotel room, and I just put on tons of awesome music. I was listening to the Foo Fighters, and Muse, and Incubus, and all my favorite bands, and I was jamming out. I was just cranking out these slides, and I was working the formula, and I was putting the pieces together. All the things that we know, do the best. I put those pieces together, and I look up, and it's 3:30 in the morning. I was like, "Crap. I'm only going to sleep a

...sadly, it's time... Hey. What's going on everyone. This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. All right. My voice is a little bit shot. There's another story to that, another time. I have not slept that much in the last few days and I just wanted to get this episode out to you guys, because of something that has happened very recently. I've actually known about it quite a while, but it's not been let out of the bag for quite some time now, and that is that I'm leaving ClickFunnels. I know. I know. I just heard your gasp during the recording of this. You gotta understand. I'm not leaving ClickFunnels, like the software. I am not longer going to be employed there. The first time I ever said that, the other ... Anyway. I should tell you some of the story, so you guys have a little context with this, then I've got somewhat of a treat for you. It is a huge bittersweet for me, a huge bittersweet. When I first got hired at ClickFunnels I was driving. I was at Rexburg, Idaho and I was driving over to Boise, Idaho. I'd never been to Boise, you know, this is where we are now. I was driving over there, and after I was driving away after the interview, the interview went great. I think I've told you guys about that before, but the interview went great. As I was leaving, the moment I got on the highway, they called me and they said, "Hey. We want to hire you." I said, "Oh. What? That's so cool." They're like, "Yeah, but I don't think you get it yet." They say, "We wanna hire you, but we want you to be Russell's actual funnel building assistant. We want you to sit next to him and help him build his funnels all day. Are you willing to do that?" I was like, "You're gonna pay me to do that? Uh. Yes." The moment that I hung up with them, I first screamed like crazy, and I pretty much lost my voice in the four hour car ride home. I couldn't believe it. I mean it's like winning the lottery, even better than that. Yeah. Actually that's a stupid, stupid analogy. It's way better than winning the lottery. I went and I called my wife immediately afterwards. I told her ... I was like, "Babe. You gotta understand that, first of all I just got hired, and ..." She was going nuts. I was like, "Babe, what you gotta understand is that like, our life just changed." Okay? It was one of those moments where I just knew the course of it had just shifted. It's a big deal, you know. I hope that you're starting to identify those moments in your life. For me, one of the biggest first shifts, professionally, is when I first got my ClickFunnels account. Another was when I first read DotCom secrets. I had been trying to do this stuff for a long time. Someone recently said, "Steven you're so lucky. You got to sit down and Russell taught you how to build funnels." No. No, no, no, no, no, no. I was already building well before I worked there. Okay. I had my own clients. I was making money for other people. I was making money myself. I definitely was ... I was doing it. I was in it. I was running. I was already in motion, and obviously I learned a lot, from Russell like crazy. You know, we geek out together all the time about it, but anyway ... I've had another one of those moments. Anyway, maybe I'll tell you guys the whole story sometime. Guys, I'm an entrepreneur. Okay? I don't make a good employee, and I know that. It's my fault that I'm leaving. You know, it's not like I'm being fired. I'm not being fired at all. It's kind of a mutual agreement actually. Actually, in fact, Russell kind of suggested it that I go leave for a bit. Gonna go pursue some of my own stuff, frankly because I keep doing my own stuff on the side as an employee there, and... Anyway, I just so love ClickFunnels and Russell, and I can tell you from being there almost two years, that ... Man, like, guys there's not another place on the planet like that. It's not that I'm just, you know, drinking the cool aid, or indoctrinated, or whatever it is, but I can tell you that everyone who's there, truly wants to change the world. It's not like it's this accidental thing. We are actively trying to actually change the world... I mean it's something that is intentional. That's kind of one of the main point of this whole podcast, is that I'm leaving ClickFunnels. There's a whole bunch of stuff I've been doing and selling on the side, stuff that you guys don't know about, stuff that a lot of people don't that a ... You know, I've been scratching my own itches, you know. Selling stuff like crazy, doing things in here and there. I mean, I've never really stopped, and ... Anyway, what made me actually, kind of just push it over the edge, cause it's been on my mind for a while, really since like, June-ish, July-ish, somewhere around there. Maybe around August-ish. Somewhere around there, li

The good and the bad of my very first info product... What's going on everyone? This is Steve Larsen and you're listening to the best podcast on planet earth in my opinion and in reality of course. Welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steve Larsen. Hey, you guys... Hey, I'm excited for this episode. This is something that's been on my mind for probably four weeks now. I've just not ... I don't know. I haven't had the time to actually make it, but I've been making this list and I've been writing this list for a while. I keep walking into my office, my home office, and I look over to the right and I've got whiteboards all over the place and quotes stapled to my wall. A huge black sheet stapled from the top of the ceiling down to the bottom of the floor. I've got big flood lights and film equipment. I've got a whole set up in here. I got a whole studio, but all over on the side of the wall over there, I've been writing this big list down. Weird as it, whatever it is in the morning, my brain turns on real fast. What's been on my mind for the last sort of while is kind of lessons from my first info product. When I first started coming up with this product idea, my little girl was about to turn four years old. Super excited. She's a cutie, a lot of fun. Love hanging out with her. It's fun though. As she gets older and older, it's not that she wasn't fun before, but even now we can have like more conversations, which is crazy. She's only four almost, which is nuts. When I look at her too, I also remember weirdly enough this first info product that I launched is around the same time when we found out that she ... That my wife was pregnant with her. My wife came running out of the bathroom one day and we were excited... We were trying to have a kid. She ran out and she was like, "Oh my gosh. We're pregnant. Ha, ha." I was like, "Wow. Yeah. I'm so pumped." We were so excited. We're so excited. I have, how should I say this, almost the bitter taste in my mouth also during that moment. It has nothing to do with my excitement for the kid. I was so excited for my little girl, so excited for her to come, had nothing to do with that. What the bitter taste comes from still is that I mean we were just broke. I mean broke, broke. I didn't know how to pay for the birth. I don't know how I pay for those. I mean it's one of the reasons I joined the army. I mean I always wanted to anyways, but it is one of the root reasons. It was like, "Crap. I had not figured out how to sell stuff," despite the fact that I have been constantly trying. Up until that point I had been doing real estate, both commercial and residential, door to door sales. At that time I was getting into like eBooks and I was writing a lot of stuff, which I never launched one of them by the way. It'd be kind of cool to show and actually finish that one one day. It's cool how on point I was four years ago when I was writing that thing. It's like right on point. All of it's still valid. I was like, "Oh my gosh." Anyway, different subject. It was hard because like I really just didn't know how we were going to live, how are we going to eat. I was trying to be fiscally responsible.... We didn't have expensive habits. Thankfully neither my wife or I we really had like super expensive taste. It's not that we didn't want to, but we were okay with the fact that we didn't have the money to... Neither of us have really ever been concerned about the other spending a whole bunch of money randomly. You know what I mean? That's not ever been us, but at the same time, we just didn't have any money. I was in school. I did great in school. After a while when I learned how to learn that I started getting straight A's every semester almost, which is awesome. I was deep into school. I was trying to learn. I was trying to outdo my other peers. I'm very competitive on purpose. I was trying to beat them on everything. I was trying to beat my professors even, my marketing teachers. I was trying to show them that they were wrong on a few things. I mean it's just my personality. I run. I'm a sprinter. I know that. Anyway, this product idea though came at a moment when I was really needing something the most money wise. Not almost the most. There was one more intense time than that. I remember I was sitting on the couch at 2:00 AM and it was freezing. I was in our cold apartment. This is in Eastern Idaho, Southeastern Idaho, which if you don't know in the wintertime and even during the summer, like the wind just always blows there. I don't know what is going on over there, but it always blows wind. I'm from Denver. My wife and I are both from Denver. It doesn't blow like that over there. Anyway, I had this idea and it's not like it hit me all at once. The core of it did, but it continued to develop over the course of several weeks. The

Routinely, these are the most common ways we'll increase the perceived value of our offers... What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. How you guys doing? Hey, just right off the bat, I want you to know if I'm talking fast or a little bit jittery, it's because I am a little bit jittery. Okay, so a few weeks ago, about three weeks ago I was like, "Crap!" When I first met my wife, I was six per cent body fat. I was running ... I was doing sprint triathlons like crazy, I was ... I'm not gonna lie, you know twisted steel and sex appeal. I mean, I was like ... I was looking really good. I had veins all over me, it was awesome. And then this thing called like work and college came along, and married life and responsibility and that kind of stuff and I was like, "Man, I'm not gonna lie, I feel a little bit big." So I went online and I went to YouTube and I found this guy that was just like shredded, right? I went on YouTube with the explicit purpose of finding some person who just looked totally jacked and huge and swole and looked like he could kill me in a single flex. And I found someone. And I got on there and I was like, "Hey man, do you do like, you know, do like customized meal plans?" I got no problem with the actual workout part, but I want like help with the meal plan part. So anyway, he's been ... I've been on this super, super strict like ... I mean it's literally like chicken and veggies and some healthy fats, like that's it. That's what I've been eating for the last two weeks and I feel so much better. It's amazing! How restricting actually makes me feel more enabled, think about how many lessons that applies to. But anyway, it's been interesting and right now, I was about to go do a workout and I've just been pounding some caffeine before I go and do my workout. And it's starting to hit me right now. So, if I sound kind of jumbled and all over the place, that is exactly why. And anyway, I'm excited. In fact, a few days ago, I was talking to Russell, I was like, "Dude, I feel so good, like oh my gosh, I've had no caffeine. I've had like ... I'm eating super clean." And he's like, "Really? Like that's awesome man. Like oh that's so cool." And I went back home and I was started looking at what it was he was having me take, and I've been taking 275 milligrams of caffeine in the morning. And I was like, "No wonder I feel like I'm on freaking cloud nine, my head is like buzzing, I'm going like crazy." And anyway, he's laughing, he's like, "Dude, that's like the equivalent of 12 Ignites, that's like so much caffeine." Anyway, so it's just been kind of funny. Hey, so we just barely finished a Funnel Hackathon event. Now, if you never heard of that, what happens is people come in for three days and day one, we go through their sales message. Now, well that's really day two. Day one what we do is a lot of foundational work, okay. What's your new opportunity? Who you selling to? You know, have you actually created a new niche? What's your message? You know, describe more of the target? It's more stuff like that. What are the false beliefs of the individuals? What stories do you have in your life that we can start crafting around it? And we do a lot of like, it kinda feels like you bouncing around a lot, but in day two, a lot of stuff starts to come back together. Okay, so the first day is like a normal nine to five kinda day, the second day though is ... We start at about eight thirty in the morning and we go til about midnight. And the entire three day event, it's not like we take breaks, there's no official breaks, there's no ... I mean, it's intense, it's very intense as a participant. It is extremely intense as the person running it, you know what I mean? It's kinda fun 'cause day one Russell and I, we're on stage, sometimes separate, sometimes together, sometimes we're kinda ping ponging back and forth, teaching this and it was just a ton of fun. I know a lot of you guys listen to this podcast, shout out to you guys, I know that. We've had hundreds and hundreds of you guys come through it now, it's been great. Day two though, it's just ... It's mostly just me and we go from sun up to way past sundown. And we build out the entire webinar slide presentation. All of it. From top to bottom. Then Russell comes in, the very last thing of the day, usually like nine or 10 in the evening and he does this actual stack presentation and just breaks it down and shows what he's actually doing and why it works. It's really cool. And then the third day, we jump through a whole bunch of funnels and one of the things I like to do, and I promise this is going somewhere, one of the things I like to do is on day three, I like to stand up at the front on the stage and just ask ... Okay, we've gon

I just realized I have TWO FULL Value Ladders running right now... NO NO! What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio, oh yeah. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels, and now, here's your host, Steve Larsen. Hey guys, hope you're doing fantastic, hope you're having a great week, great day wherever you are. Thanks so much for tuning in, really appreciate it. This podcast I believe just passed 70,000 downloads. 70,000 downloads, that's crazy, never in my life, I first started this only a year ago, did I think I'd have that many downloads, that's amazing. Anyway, thanks so much for being a listener, thanks so much for being a subscriber and tuning on into this. 70,000 downloads that's awesome guys, and I really appreciate it, appreciate the support and hopefully you are getting some nuggets and things you can use inside of your sales funnels, both online and offline to increase your revenue. There's these sayings that I continue to put out in my head, these sayings that repeat in my head over and over again, and one of them that I say in my head all the time is like, I believe, one of my ism's is that I believe very much that one of the purposes of entrepreneurship ... One of the purposes of business in general is to pump as much value into the marketplace as you possibly can. Now I realize a lot of people will disagree with me on that, I'm not saying that it's not to make money, it is. It is to turn dollars, sales keeps the economy going. Make money, charge money, you know what I mean? Don't be afraid to sell, but you do that by pumping value into the marketplace. So anyways I just hope that my little ism there, like pump value into the market, pump value into the market. Like that's my thing, and hopefully this podcast has been helpful in some aspect to you, in some way. I would love if you wouldn't mind, I got on iTunes a little bit ago, and there's several reviews on there. Those are awesome, those are fun to read. If you wouldn't mind I would love to have a review in iTunes of this podcast, that'd be really fun. So anyway, don't feel pressured, but man I would love that, it'd mean a lot... Hey I'm really pumped, I love speaking on stage. I was on stage a lot growing up, I actually sang in a band, I played drums for four years, the full kit. I played piano for about six years, I sang, whether it was in choirs or in musicals or something like that, a lot of you guys probably don't know that about me. I sang a lot, ever since fourth grade, and I had the lead in several things growing up and anyway, really, really enjoyed it. I have the privilege of getting on stage yet again, several more times. I'm excited, I just got asked to go speak at James Smiley's B2B event, very excited about. If you guys don't remember him, he was on an episode probably about 10 episodes ago, he was talking about his B2B funnels and from that one podcast, I don't know how much it was he made, but it was a lot, which is very exciting. I had no idea, and from that one episode all this stuff has stemmed out, and I just really appreciate him as a friend and buddy. They ended up asking me to go over and speak at his event here in Dallas next month. So I'm really, really pumped to go do that. Then I'll be speaking at another one in January, called Authority Maker, that'll be exciting as well, that ones in Vegas. So anyways, I'm pumped and there's actually several more already lined up next year. I love talking, I love speaking from stage, luckily feedback has been that not bad to listen to either, which is kind of nice. But hey I have been revisiting my Value Ladder, and it was a few days ago, I sat down at my white boards here. I stood and I was jamming to music, I was in state, I was in flow, and I was really excited and I realized that I have two value ladders. If Russell saw that he would slap me, because it means I have two different businesses. Anyway I sat down, I started mapping through my Value Ladders, you know so I was putting the first thing in there. Right, Sales Funnel Radio, the next thing on there, and the next thing on there, and the next thing on there, and there's all these other things and I started putting them on. I was like those don't fit in that business, like what on earth? I went and I was like, wait those all create their own Value Ladder in a different Value Ladder, it's their own business. For those of you guys who don't know what a Value Ladder is, all we do is we start with cheap and or free things up front, and they give a lot of value to the customer or the person who's visiting. Then all we do is as a business we try to age and ascend customers. So as we give away that first thing, and we try and solve legitimate problems for the person, that lets us create a relationship with them. Well that means that I can now start charging money and the more value I'm

If you can figure out these 3 things, then you can make good offers... Hey, hey. What's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. Hey, hope you guys are doing great. It is a fantastic, what is it, Monday night, and it's a little bit late. I am loving the day though, great day, went awesome. Recently, Russel did a webinar and went fantastic. I know that I've mentioned it on here before but the webinar just ... I mean, it was incredible. The whole thing was incredible, really enjoyed every piece of it. It's fun for me to watch, fun for me to go through it and see all those pieces in action. And there's a pattern to ... and I don't know if I ever shared this before, so I thought I would. There's a pattern to how we create webinars. And Russel's unique ability is really offer creation, specifically webinars, I'll say that. Kills it with the webinar slides, with the webinar creation, all those pieces. And I am the Secrets Master Class coach, in the Two Comma Club program. And the whole purpose of the program is to help people get $1,000 webinar off the ground, which becomes the core of their business. So there's a place that we always start every time. I don't think I've ever shared this with anybody though, on this podcast anyway. When peoples webinars aren't converting, one of the biggest things I always notice right off the bat is it's usually that ... okay, if you haven't read the book Expert Secrets, some of this is gonna be techno babble. Okay? So go read the book Expert Secrets. I don't know why you have not read it. If you haven't, go ... it's seven bucks. I had a buddy once that was ... he was like, "Dude. How come you're not telling me exactly how to do this stuff?" And I was like, "I've told you how. Go get the book. It's free, you just pay for shipping." And he's like, "What? Hey dude, that's totally a scan dude. Are you kidding me?" I was like, "Wait a second. Wait a second. Dude, you're asking me," and this is a buddy I kind of grew up with a little bit, and he's like, "Dude, you're asking me." Actually, he's a buddy in the army. Anyway, whatever. I was like, "Dude, you keep asking me over and over again how I'm doing what I'm doing, how I'm able to do what I am doing both financially, both with my time, with all the ... I'm telling you right now, go get the freaking book and read it." And he was like, "Dude, no. It's got to be a scam man. Look at this. This is one of those sites that takes your money." And I was like, "You're paying for the freaking book. You're telling me you won't gamble seven freaking dollars on trying to figure out what it is I'm doing." He's like, "No. No. No. No." And I was like, "Oh my gosh. Okay." That's kind of my litmus test now. I don't work with anybody who has not read both Expert Secrets and DotCom Secrets. Maybe because there some technobabble and not so foundational. Anyway, whatever. All right. Anytime someone ... I recently did a coaching session with someone and they're like, "Hey. Could you look at my webinar funnel?" And actually this is a repeated coaching session topic. As the Two Comma Club coach, this is ... so anyways I was looking at the webinar. This is on one of the Friday calls that I do. It's a lot of fun. And they used to be four hours long, but I cut 'em down to two hours 'cause there's so much recorded content in there for people to go through already. But anyway, the part that people always mess up on ... I was going through four different people's ... I was going through their entire webinar funnel and script live, in front of the whole coaching program. And it was a lot of fun. I really, really enjoyed it, went through it. And the part that I've always noticed that people mess up on is really like only two or three things. And if you get these two or three things, the rest of the webinar script and funnel is really easy. And you can put it all together, a monkey can put it together. It's really, really simple. The most challenging aspects of it, right, after you've created a niche, after you've gone and you've created the niche, you've created a new opportunity, and you started to put an offer together. The most challenging thing that people have to figure out, and the place where people mess up the most on is figuring out their three secrets. Steven, what's the three secrets? The three secrets are completely based around false beliefs. And what people will do ... this is what we tell people to go do, go run an Ask campaign. Right? Figure out what people have got. Don't try and figure out what the market wants. Don't guess it. Go ask 'em. Ask 'em. Figure out exactly what it is that they want or that they're struggling with, and now you know what their false beliefs are, and now you know how to create your three secrets. T

"What made Russell... RUSSELL??" After 18 months of sitting in the same room every day, I'm beginning to understand WHY Russell Brunson is Russell Brunson... maybe? What’s going on everyone? This is Steve Larsen and you’re listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels and now here’s your host, Steve Larsen. Hey, hope you're good. Hey, so was it this last week? We were putting on this webinar. It went fantastic. I got to watch Russell in full bore offer creation mode, and it's been fun. I mean I love watching him in that mode as well, and I try and learn like crazy. I'm trying to be a sponge. The things that I learn, I'm trying to pass 'em on to you guys. I'm trying to soak in those things. I'm like, "Oh, my gosh, this guy's like a 14 years of experience of obsessive, obsessive perfectionism and being the absolute best inside the marketing world." Like holy crap, and I'm trying to soak things in. Well, it's been fun to watch. We put this webinar on, and it was cool to see why, and it was fun to watch why. He went back, and we were looking at the same old offers we had. We were like, "We need to fix some stuff. We could just fix it and re-put it out there," but honestly, it's completely a brand new offer. It's a totally different product. We went out, and we launched it and it killed it. It went amazing and yet, again, I had another experience where I went back home to my wife, and I said, "Babe, I just watched him make $1,000,000 again." Like holy crap. Russell and I were sitting back the other day, and it was fun to ... I love getting him in those moments where he starts to reminisce, and he's telling me about ... If you guys never been inside the ClickFunnels office, all across the ceiling, all across the walls towards the ceiling, there are these 2 Comma Club plaques. They're all across the walls. They're all over the place, all over the walls, all over ... in the hallway near where the bathrooms are. Literally, ceiling-to-floor totally covered in 2 Comma Club plaques of people, of the ClickFunnels users who've made a million bucks, and they're constantly coming in another five every week. It's crazy. I mean it's really, really exciting. It's fun to see. I didn't think I had any kind of aversion towards making money beforehand. I really didn't, but the scope of what I feel like I'm able to accomplish has just been sky-rocketing. I was sitting back and Russell started reminiscing. He goes, and he was honestly asking me ... "Hey." He's like, "Steven, dude, how many 2 Comma Club plaques do I have out there again?" I was like, "You have like 18." He's like, "Dude, I've been put in the 2 Comma Club 18 times on my own and three of those awards are in the 8-Figure Club." This is besides ClickFunnels, altogether, which makes a lot of money. Besides, ClickFunnels, altogether, right? Russell knows how to make offers. It's fun to go back and watch him create offers. Repeatedly, one of the phrases, one of the lessons that's been ... I mean it was already burned in my brain. I remember two or three years ago, I was listening to ... It was when I first learned of who Russell Brunson was. I hope you guys ... I'm totally Russell Brunson Fan Boy. If you guys are not okay with that you should probably get off because there's ... anyway. I hope you don't mind if I share some lessons that I learned from him personally. This is one that's really stuck out to me, and I wanna tell you what I'm doing about it, but anyway, about three years ago, I was listening to one of Russell's earlier podcasts when it was still "Marketing In Your Car." He said in there, and I believe I've brought this up before, but he said in there ... "One of the easiest ways to become successful in something is to get a coach, number one and number two, to be a coach." Right? The moment you get a coach, you're not held accountable. Number two, the moment you become a coach you start to learn your own tactics better because people are asking you how you do what you do. You may not I honestly know how you're doing what you're doing, so you get a coach, and you be a coach. That theme has continued to come up over and over and over. I mean all the time it comes up, and it came up again yesterday. Honestly, weekly that that is the theme. He is constantly looking for the next coach, for the next person, the person that he can go hook into and not only be held accountable from, but who's the next powerhouse he can take his plug and plug into and learn more, whatever it is and supercharge. I love books. I am surrounded in them right now as I'm recording this podcast. There are books all over the place; stacks of them literally. Not just in bookshelves. There are stacks of books. Books a great, but sometimes when it comes to applicable knowledge that you need in the moment, man, coaches are great. Get a coach. Get a coach. Get a coach. Get

Here's how I changed my aversion to charging what I'm actually worth... What's going on, everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. How are you guys doing? I hope you're doing great. I hope the week has been awesome. I'm trying to publish this at least once a week. I'm not going to lie, it's been so busy. There has been times I just have forgotten. There are these other things going on. Anyways, I apologize. I'm trying to get around as much as I can because there's a lot of cool things going on with really powerful lessons. I keep trying to capture them. I've got a whiteboard. The way I do these episodes, actually is, I've got a big whiteboard behind me. Any time I got a sweet idea or this is really cool lesson or some little nugget or something, I write it down and then I try and figure out some cool way to share with you and talk about it. Anyway, this last week has been awesome. Actually, my favorite part about working at ClickFunnels, the last two days has been the perfect representation of why I love working at ClickFunnels. It's fast-paced. I'm always building like crazy. I think I've built I don't know how many membership sites in the last little while, huge ones. We're talking hundreds and hundreds of videos, very, very intense at times. A lot of fun though. They're good intents, but there has been this extra thing going on that every time it pops up, I love to walk away from my computer and just observe. Sometimes I don't even have things to add compared to the brilliant mind of Russell Brunson. Whenever this happens, this very specific thing, which I'm getting to you in a second, I pause everything and I watch really, really closely. It is contagious. It's the funnest thing I've ever experienced every time it happens. I actually remember the first time it happened. When it first started, I've been at ClickFunnels over a-year-and-a-half now, I think, which has been awesome. It's something special to watch. I think if we all got better at doing this, in fact, I know it's one of the major pieces of Two Comma Club coaching. It's one of the major pieces of the Secrets Masterclass. It's one of the major pieces of every other successful person I've ever seen out there, especially online. It is offer creation. I love watching Russell come up with sweet offers. It is the coolest thing I've ever seen. I've watched it a ton of times. I participated in it a ton of times. I've held brainstorm a ton of times, but every time it comes up, it is so ... I can't even describe the acceleration as we start to come up with new things. I'm not going to tell you what it is, but oh my gosh, it's so cool. One of my favorite parts of being an entrepreneur is the fact that you are creating something that has never existed before. You think about that. That's powerful. That's legacy right there. Most people are trying to figure out like, "What's your legacy? What's your legacy?" Well, for an entrepreneur, you get to experience your legacy over and over again as you create offers in a different way, but it's true when you think about it. It's awesome. It's fantastic. There's a guy who reached out to me. He reached out to me just a little while ago and he said, "I'm just a builder." He said something like that. I was like, "Hey, how's it going?" Basically, I don't even remember the scenario. I actually don't remember the person. I just remember what he said. It was that he was writing back. He was basically saying like, "Look, I'm not worth anything. I'm just a builder. I just build funnels." That's what his mentality was as he was saying his thing towards me. I was like, "Just a builder. Holy crap, dude, no wonder no one wants to give you money. If that's your attitude about your own craft, first of all, no one is going to want to get ... if you're not excited about it on your own, don't expect others to be." Anyway, one of my favorite movies is the movie, Hot Rod. I know it's cheesy but oh my gosh, I love that movie. It's so funny. I totally have a clip here. It reminds me of ... Video Clip: "I use to be legit. In fact, I was too legit. I was too legit to quit, but now, I'm not legit. I'm unlegit. For that reason, I must quit." Steve Larsen: I love that. I think it's so funny, but that's how I feel about it. People come out and they say it like, "I just do this. I just do that." No one cares about your thing more than you do. If you don't care about it that much, no one is going to care about what you do. You got to really care a lot for people who actually started caring like you do. Anyway, you're the sole driver of your thing. You better be freaking excited about it. Otherwise, you're probably in the wrong thing if you really can't get pumped about it. No one cares about your stuff like you do. There was a whole bu

"When Does The Hustle Actually Suck?"... Just do it. Make your dreams come true, so just do it. That's right. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steve Larsen. Hey, what's going on guys. Hey, that was my little three year old. She obsessed with that Shia LaBeouf thing where he's like, "Just do it. Make your dreams come true, so just ..." She's like quoting it. She's walking around and she says it all the time. It's adorable. It's hilarious. There's this part of me that's like, "Oh my gosh. I'm so excited." I've never had any success without becoming a monomaniac about something. Just really obsessing, being all about massive volume in whatever the thing that I'm going for whether it's a physical goal, financial, personal development, spiritual, anything. Monomaniac, these sprints of like really high intensity focus is how I've done what I've done. When I see my little girl do that, I'm like, "Yay, she's got," but then there's other side of it. There's this other side of the coin that I don't think is talked about as much. Gary V who's at the Viral Video Launch a little bit ago, and he talked about ... He's on stage for a solid two hours it seemed like. He did a great job obviously. It's Gary V, but someone asked him ... I don't remember exactly what they said, but the question had to do with some kind of life balance. That's a question a lot of people ask. It's a good question to be asking for sure. I do get a little surprised at how many people ask it. I guess how frequently it gets asked. I remember Gary V said like, "Look." Something to the effect of, "You don't want to wake you when you're 37 years old and find out that what you've been doing the last 15 years you hate. You've built something that you don't want to be a part of or you've built something that literally sucks so much of your time in your life away that you really don't have time to live outside of your business." It's been kind of an interesting experience going back and forth on that. I mean I've worked my butt off for the last five years. I mean specifically over the last five years. Really it's been like eight, but really the last five years has been just high pressure sprinting, very, very, very little rest. Just go, go, go, go, go, go, go. I get that a lot from my dad. My dad was an extremely successful businessman. He's actually a software architect. He was an executive at IBM. He took on huge roles over at American Express. He was all over the place and set a lot of industry standards for the software world. My dad's the man. I learned how to work because of him and specifically because of yard work and the way he interacted with me on that. You know what I'm talking about. I talk a lot about that in the early episodes of this show. Anyway, it was a little bit ago. I've been working like crazy, just doing tons of stuff. Working, working, working. One morning I was leaving and I was like, "Hey guys, I'm going to go to work." My little girls had just asked like, "Hey." They're saying, "Are we going to go to the park?" I was like, "No, I got to go to work." My little two year old like sucked to my leg and was looking up at me with like the biggest saddest puppy dog eyes I've ever seen. I was like oh crap. It kind of rips your heart out a little. Gosh, dang it, am I doing this for the right reasons or is it my own? I don't know. I'm really aggressive. I'm extremely ambitious obviously. Chances are if you're listening to this podcast, you are also. I mean usually podcast listeners are go getters. Anyway, the whole point of this podcast, I've had a lot of things in my mind lately for how I want to make sure that I'm crafting my life. I recently have had the experience ... I'm not sure if you guys read the book "The ONE Thing" by Gary Keller. "The ONE Thing" by Gary Keller. Fascinating book. I looked at that book like many entrepreneurs and said, "Oh yeah, but everyone else has to do just one thing. I could do like 15." I haven't really taken it that seriously. There's been a few experiences over the last two weeks though where I've been going through it. I've actually had the chance to get to know Don Hobbs who runs the Gary Keller "ONE Thing" events. He's been coaching me through a lot of this kind of stuff. He's been teaching me like, "Steven, man, what's your one thing? What's the thing out in the future?" I'm like gosh, I don't know. I almost got offended by it at first. I was like, "I don't know." When I was running the two mile race in the army, right, the two mile. You go in as fast as you can for two miles. I never did it by looking at the finish line. I always did it by looking three steps ahead of me. That's how I've lived my life where I just keep heads down and I just sprint and I just go towards stuff. Build the funnel. Get the thing done. Boom, boom, boom, boom, boom and just go, go, go, go, go. It

Live listener Q&A about how I keep my "state" in the right place to build quickly... Oh, what’s going on everyone? This is Steve Larsen and you’re listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels, and now here’s your host, Steve Larsen. Hey, guys, got a cool episode here today. I get asked this question shockingly ... I expect this question to come along, but not with how often it's asked. Anyway, this is gonna be a cool segment. I'm gonna pull in a question that I got from Gerim Atkinson. I appreciate the question, man. I get a lot of questions from you guys and if you guys want to ask a question to me just go to salesfunnelradio.com. If you scroll down, there's gonna be a green button on the bottom right. You can ask any question. It will voice record straight off your browser directly to me and then I can toss it in. Anyways, here's the question from Gerim. Gerim: Hey, Steve, Gerim Atkinson here. First, I just wanted to tell you thank you so much for your awesome podcast. I love all the content that you cover here. I love the super high level stuff. Then, I also really love when you get in the weeds; the tactical podcasts where you're talking about different techniques that you found have been successful in building funnels so really appreciate all the value you bake into here, as well as, the different funnels you built out. Just appreciate all you do so super huge thanks for that. The question I had for you was as you're getting into the zone to build out funnels and pulling from what Tony Robbins often talks about of getting into state. I would love to hear what you personally do to get into state to build funnels. Like what anything looks like for that process. Are there things you do beforehand to get you focused and concentrated to sit down and work as you're building away? Are there foods that you found are really good for you to help keep up energy levels and keep you focused? Music? Headphones? Anyway, I would just love to hear what that process looks like for you that allows you to be zoned in on your game of building funnels and chasing after what you're working on. Anyway, thanks again, and I hope you handle my question. Thanks. Steve: Hey, Gerim. Hey, man, thanks so much. Appreciate that. Hope you're doing well personally, as well, my friend. Hey, great question. I honestly get that ... I've always been shocked at how many people ask that. Not so much ... I always expected that I would get that question quite a bit, but not how ma' ... A lot of people ask me that. What's the ... In fact, a lot of people at the PHAT event that we did asked that question. That was one of the biggest ones. What's the state you have to be in? What's the mental control? I always have made fun of the whole mindset training industry. When they're like, "I'm gonna teach you some mindset training." It's like, "What the heck does that mean?" It sounds so fluffy to me. It's taken me awhile to figure out my own process, but I have one, and it's been by accident as I've put things together, and I've built 'em and things like that. Here's what I do. This might be weird or whatever, but in the morning when I wake up there's actually a YouTube playlist that I've been building over the last while. What it is, it's a lot of my favorite motivational videos. I hate calling them motivational videos because I don't need motivating. I err on the side of doing too many things. There's no one putting a cow prod to my back. I just move. I know I move. I'm a shaker and that's one of my strengths; is I don't need motivating, but every once in a while, I get in a slump. I'm not gonna lie. Like the last week, I felt a little bit like I've been in a little bit of a funk. There's some vulnerability for you right there, right? I mean we all feel it. Everyone I know feels that eventually. It's not like ... I don't just run around screaming all the time, but it is a great way to break state. It's a great way for me to ready and get excited. Even if I'm really, really tired, there's times where we'll be at the office till two or three in the morning. It's like I'm dying, but I get back into state by choice. That's the whole key. It's by choice. I'll start jumping around, physically. Russell and I, we literally, we'll start jumping around. We'll play some music that's really fast and upbeat. We'll jam out to some rock music with some really silly air guitar stuff. You know what I mean? I mean that's the whole thing. I've never been successful or a very good marketer or very good business person or very fun person around be, or I'm sorry, a very fun person in general to be around if I'm not having fun. Does that make se'? Even when crap hits the fan, even when stuff's really hard, even when it's very, very challenging ... The number one thing is I've gotta find a way to have fun with it. Even in college, when I did not

After 301 funnels, I’m just barely noticing why I’ve been building so fast... What's going on everyone, this is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels and now here's your host, Steve Larsen. Steve Larsen: All right guys, I apologize first off that I've been a little bit less consistent with this podcast the last little bit here. It's been so busy. It's been so busy. We've been going and building a lot. Russel's been in inner circles. There's a lot of stuff been going on in the sales funnel world in general and it's so fun living in the click funnels area because I feel like I'm in the nucleus of where marketing principles and status quo is created. It's fun, it's cool to sit back and go, "Oh my gosh, I can see how this is going to become a thing in the whole industry," and really fun to get to do that. Anyway, it's been busy, it's been fast. The last four days alone I have built four membership sites and these are not like little tiny membership sites. Anyone would be happy to just have one of them. There's been 500 videos put inside of them. Redesigning them, each one at a time. It's been fast, fast paced and I've really, really enjoyed it. There was something interesting thought that happened as I was building these membership sites and I was putting them all together, and honestly if you don't have a membership site I think you should go create one. Even if you're like, "Hey, Steven, I don't know what the heck to put inside of it." I would go create a membership site for the sole reason of you being able to put cool content in there. When people are like, "Hey," whatever your expertise is. Whatever it is that you do out there. You're like, "Hey, how do I do X, Y, and Z?" If you go make videos on that and put it in there, I mean, that becomes a really cool asset, or at least cool bonus, or something. Anyway, I really think that click funnel's on massive power with membership sites which we've been building. Our 25,000 dollar packages. Guess what, membership sites have been click funnels. 15,000 dollars, guess what? Built inside click funnels. Several 10,000 dollar packages. All the membership sites have been in the click funnels. I've had a lot people come back and say, "There's no way this was built with click funnels." I promise you it is. I'm not a coder and that's, I billed it out. Anyway, that was a bit of a rant there but I notice something. I notice something as I was building it. As I was, I mean, I was probably on video number 400. I was placing in, I was building, I was going fast pace. There was resource links. PDF downloads, checklists all over the place. All this stuff that you'd want to have when going through a course to help someone actually understand and learn. What was interesting is I got about half way through the first one and I realized that I was not ... It's freaking but you know how like you can get in a car and you're driving somewhere and then all of a sudden you realize you're there and you don't realize you got there. Your brain's on autopilot. You know what I mean, kind of feeling? I'm not saying I don't pay attention when I drive, but I'm saying your brain can be in other places and it's kind of second nature for you to drive the route you are and you're not really noticing that tree on the side of the road. That happens to me sometimes when I build but not usually... Usually, that happens to me when I do things where it's not so creatively intense, you know where little details matter but I found myself doing that. I realized like, "Holy crap," like dozens and dozens of videos and lesson sections had gone by and I didn't even notice it. I was like, "How interesting. I wonder why that is with this." A lot of it was a lot of copy paste, building stuff. There was some redundancy in the task I was doing which made sense. I don't actually think that, that's the reason why they got done so fast. Why I got them done so quickly. There's four massive sites in three and a half days. I mean, those weren't the only things I did either. I mean, these huge, huge, huge, huge sites and like I thought it was going to take me way longer than that. Like a week or two, or three weeks to build out these just massive things. I know a lot of you guys go through this. You're like, "Okay, I've got these huge sites to build. There are these funnels or whatever it is." You're probably like me. Maybe you're not a coder or programmer so it might feel a little bit more intense for you to get those things done right. Anyway, I realized why I was able to do it. It's because there was a pattern that I started following. I had two monitors up and even in the way I was building there was this system that I was creating without realizing that I was creating it. I was putting this whole system together. I'd look over on the left, see what I was modeling

Russell Brunson and Gary V have both said it's better to "Document and Sell", rather than simply just "Create and Sell"... SO! Watch me build my next personal webinar funnel LIVE... What's up everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now here's your host, Steve Larsen. All right, all right. Hey, it's gonna be a fast episode. It's more of an announcement styled episode. Hey, a few episodes ago I finished a six part series where I went through each of the industry's, basically six different categories of businesses, that are using ClickFunnels. And honestly, pretty much every business that I know of fits in them. And it was fun because I went through each one of those categories, and went and I found a rock star that's killing it in each one of those areas. Now my whole ... I believe in a level of business karma. And I know that there are people out there who may not be in love with sales funnels the way I am, and that's totally fine. It's my thing. And you have a thing. I'm not asking you to take on my thing. All right? It's your peak. You stay at your peak. You be the best in the world. Stay on that peak. It's the reason I won't go learn Facebook ads. One day, Facebook won't be the hot shot stuff. You know what I mean? One day, there will be a new traffic source that's massive. Now it may not happen for a really long time. I don't know. But guess what I know is always going to be there? Funnels. Because it has to do with sales. And whether or not you meant to build one, you have a funnel. All right? Online or offline, you always have a funnel. Right? And so I decided to stay on this peak. Well so, I got these six different categories, and I've been thinking to myself how cool would it be if I went and I live built a funnel, that works really well in each of those six different categories? And so what I thought was now I don't know how long this will take. I don't know the timeline. If it's gonna be really, it's gonna be all over the place. But I'm going to ... Anyway, I believe that if I just keep pumping value into the marketplace, value always comes back. And every time I've ever done that, it's always true. And so I thought how cool would it be ... What if I was to build a Webinar Funnel live for everyone? You know? And I probably wouldn't give the funnel away for free because every time I build them, they take a solid ten hours. You know? I'm not just gonna give that for free. I'd charge for it. But it wouldn't be a lot. It'd just be a little bit. But how cool would it be if I went and I built an application style funnel the way that I know they work? How cool would it be if I went and I built an E-commerce funnel the way that I know that they work? MLM the way I know that they work? You know what I mean? Each one of the industries, go through it. Retail. Back and forth, and back and forth, and I actually built live. And you guys could come join me and watch, and ask questions, and stuff. That's freakin' awesome. That would be a lot of fun. Anyway. So that's what I'm thinking. And I'm thinking it'd be a lot of fun. And so I guess the, I don't know if you want this kind of lesson or whatever with this. If you can include people in the act of your own craft. Whatever your specialty is, if you can include people in that, you're really ... You guys know it was in the movie, "Hitch." Right? In the movie, "Hitch," there's that scene where Will Smith goes and he makes dinner with the chef. You know what I mean? With his date and his date's boss. Right? And he goes, and he's there, and he's cooking the food with him. The chef is including them in the process of making the food. That's why they're there for the process. The more you can do that, and unveil, and show behind the curtains of what it is that you actually do, and peel back the curtain, and show like hey, this is how I do what I do. People fall in love with you like that. And so I guess that's me just being vulnerable just telling you that's my goal is to help you see exactly what I do, and why I do it. And so what I'm thinking is I ... Anyway, I think the way I'm gonna do this ... I had this idea just a few days ago. And I think I'm gonna do it. Where I think we'll have it where if you go to salesfunnelbroker.com/live, salesfunnelbroker.com/live. I used to have it all building, or I'd build live on a different platform, but I kinda want to keep it all in the Sales Funnel Broker platform, that I've already got there. By the way, there's the equivalent of thousands, and thousands, and thousands, and thousands of opt-ins. There's so many people, that have downloaded free funnels off of that site, which is awesome. But that's the reason I built is just to give tons of value away. But I kinda need to revamp it. I built that over a year ago now, and I need to get that a little bit m

Too many times I see people learning to solve a problem that is UNRELATED to where they actually are... Woohoo. What's going on, everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now he's your host Steve Larsen. Hey, guys. I hope you're doing great. It is a very rainy day outside right now. It's been freezing. Holy crap. Hey, we just barely had our viral video launched at ClickFunnels which has been a ton of fun. I really, really enjoyed that. As marketers, you always try to make events out of everything, right? You sit back and you're like, "Hey, we got this cool video coming out. How can we make an event out of that? Well, we could just put it on YouTube and publish it. That's not very exciting. What if we had this cool event where we had people show up and we all have a big launch party together? Cool. You know what? What if we had Gary V. show up? Oh, my gosh. Gary Vaynerchuk. Let's have him show up and he'll talk to us a little bit more about social media and virality. Cool. Awesome. Let's do that. You know what would be awesome? What if we had the actual people, Harmon Brothers, who made the launch, the actual video itself? Let's have them come teach more about the formula they used to make videos go viral? Cool. Awesome." Guys, ideas evolve like this over and over and over again... It's so fun. They're so fluid and they're all over the place. There's no idea that's ... Well, no. There's definitely such a thing as a stupid idea. But, then you continue to evolve and grow and, oh, my gosh, what if we had the top YouTubers out there since they got huge reach on video and obviously it's a video? What if we had them? Oh, my gosh. Let's have them come to the party and we'll literally teach them how to share our video with their audience of millions of millions of millions and go like, "Well, it's Idaho. It's Boise." I don't know. We're like, "Well, we got to have some cool thing. What can we do? How can we make them look like rock stars for coming to Boise, Idaho?" Dave Woodward, he's the man, was like, "Hey. Oh, my gosh. What if we broke a world record? We're there. Let's rent out the Boise state stadium. We'll hold an event in the top box, suite area." I don't know what to call that area. "Then we'll go down on the football field afterwards and we'll play bubble soccer." Then he's like, "Oh, my gosh. I'll be right back." He came back in. It was so cool. Dave is amazing. I've watched him work his magic. He's like, "Oh, my gosh. What if we broke a world record on the stadium?" He's like, "I'll be right back." That's one of the most exciting days I ever had ever. He ran back in and he goes, "I just talked to Guinness Book of World Records. They can totally come out. We just got the stadium. We just got approval for this." We're like, "Crap. We can actually pull this off." Dave is the man. Then, all of a sudden, he's like, "How are we going to get all these people there?" Then the game became how do we get all the these massive, massive influencers to come out? Guys, I remember when I was riding my bike home one day and I've mentioned this story before. I was riding a bike home one day. This was years ago and I had almost no money. We're living on loans and I was trying to make this whole thing work. What happened is I was riding home and I was like, "Oh, my gosh. I can't. Why is this not working? How come I'm not making money?" I have the stark slap in the face realization. It's because you're not even asking anybody for their credit card anywhere. There's no place for people to give you money. Crap. I was like, "Dang it. That's totally the reason why." A lot of people who listen to this show are very successful and a lot of people who listen to the show have yet to launch something but you're learning this problem set of information. You're learning this information to solve a problem set that you're not on yet. Russell can go out and he can spend lots of money or he can spend lots of time getting people out to promote his thing because he has a thing. Does that make sense? That was my big realization when I was riding home that day. I was like, "Oh, my gosh. I don't even have a thing." I'm learning... Yeah, I know exactly what I would do to 2X this company. Crap. I don't have one myself yet. You know what I mean? That was my realization years ago when I was riding back home. It was freezing. We didn't have money for a second car even. You understand what I'm saying? I didn't have a thing. There was no business for me to be applying to these marketing principles to. It's fun to watch when you do have a thing. Right now, obviously, I have several things. I keep it on the low count as far as how many things I have going up. Russell, obviously, he's got quite the amazing thing, ClickFunnels, right? A total market disruptor. Amazing software. Onc

Click above to listen in iTunes... The two most common lies I see people struggle with are also what slows them down... Hey, do you guys remember that time I was hooked up to a lie detector machine in front of an FBI agent? Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. I was with the army at basic training, it was 10 weeks longs, we were doing all the things you see in Hollywood. We were running around, we were shooting, we were throwing grenades, we were shooting machine guns, we were really up early, up really late, hardly any sleep, hardly any food. You know what I mean? The whole works... I was one of the only guys who was there over the age of 20. I was definitely one of the only guys there who was married and I was definitely, definitely one of the only guys of the entire 200 in my company who actually had kids, also. I went into the army at an age that most people do not go into at. I'm about to get out, which is awesome. At the end of the training, my company they showed up and they said, "Hey, we need some people to go over to this polygraph machine and you're going to help FBI, NSA, and CIA agents with their polygraph skills." If you don't know what that is, that's like the lie detector machine, right? They like look in your pupils and stuff like that. Some of that's true, some of that isn't. They're like, "Hey, Larsen, we know that you have a pretty clean record. You need to go do that with them." I was like, "Okay. Dang, all right." They send me over to this building, which happens to be the national polygraph testing center. We're marching over there, it's early morning, the sun's not even up yet and you're marching over there. Everyone's holding their gun and stuff and we're walking over. We get inside there and we sit down in this room and it was kind of dramatic. This lady walks in and she goes, "Hey, by the way, just want you to know this is an actual polygraph. If we find anything inside your actual record, or anything comes up, or we uncover anything we will kick you out of the army and there's a chance you could go to jail." We were like, "What? Holy crap." It's funny because some people started opting out of it. They were like, "Oh, I feel sick. There's no way I could do this." I was like, "Sweet, this is cool." They were like, "By the way, also, if it doesn't go well or if we feel like you're lying we're going to take you to this room and we're going to interrogate you." I was like, "No way. I have got to get interrogated." They're like, "Sir, you're not supposed to want to get interrogated." I was like, "Come on. That was would be so fun." I was like, "Is there a single light bulb hanging from the ceiling and you guys are going to hit it, and yell in my face, and fire a gun somewhere? I don't know, interrogate me!" They're like, "You're not supposed to want that." Anyway, so they take me over to this room. We literally waited all day. They take me over to this room and we sit down in this chair. It's just me. The room is totally quiet. There's just a desk, this random lady sitting there I think as an agent from some agency. I don't know. It could have been Jason Bourne, I don't know. No, but we were sitting there and it was just this lady and I in this closed room. It was quiet. I just remember how quiet it was. It was extremely, extremely quiet. The kind of quiet where you can hear your own breathing, where you can ... It's like your thoughts are almost loud. You know what I mean? It's that kind of room. Super, super, super quiet. Can't hear anything out, can't hear barely anything in because the agent wasn't saying anything. I was sitting there and they start hooking me up to this machine. It was like I was in a dentist chair almost. I sat back and I laid back in this thing. They were wrapping straps around my chest, and around my arms, and at my fingertips. Polygraphs were a lot easier to beat way back in the day. They're pretty good now, though. What's funny about lying, this is what they taught us, is that any time you tell or hear a lie, anytime you especially tell a lie, you have a physiological response to that lie. The same response happens as if a disease entered your body. That's why they're able to tell and see if you lied because whether or not you want to there's this reaction inside your body that is harmful whenever you lie. I was like, "Whoa, that's really cool. I've got to remember that." Obviously, I did... What they're doing is they're looking for all these different spikes in your body; blood pressure, pupil dilating thing, all these different things. The pupil dilating this is, I guess, an easy way to not see it so they don't do that as much. Anyway, it was fascinating though. I'm hooked up to this machine and they start asking these questions just to see where my normal response is. "Is your name Steven Larsen?" "Yes." "Are yo

WHEN To Interview, AND When NOT To... Oh, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. You guys, it has been seriously six weeks since I had personally done a podcast and I'm very excited for this episode actually. I hope you've been enjoying the last six episode. What I decided to do is that, you know, when we found out that oh my gosh, look, there's six different categories really that most businesses fit in. Almost all of them actually... I was like, "Why don't I go find someone who's killing it with internet sales funnels? Let me go find that person. Let me go interview them and go dive deep with them." Anyway, I hope that you've enjoyed it. If you've not had a chance to listen to each of them I would. What was coolest to think through especially as the interviewer, watch all of these similarities that everyone one of them was talking about. A lot of it had to do with just standard marketing principles, but then also the very specific ways of like, "Hey, this works only in this industry," or, "This works only in this industry." But what's funny, and the more I've talked with Russell and the more that I've learned from him, he's taught me in many aspects that a lot of the times some of the reasons why he goes and he crushes it so hard routinely, over and over and over and over again is because he will take tactics and use them cross-industry. There's a great book ... Oh my gosh, I can't remember the name of it. It's the story of the dude that was selling snake oil almost literally and he made tons of money and people found ... Ah, man, I can't remember the name of it. Crap, I should have found it before I started this episode, but basically what he's taught me is that hey look, one of the best ... And actually teaches that in the book too. Is that one of the best places to find the best working marketing tactics out there is actually inside of the medical industry, right? They've got weight loss, they've got different dieting, they've got liposuction, they've got procedures, they've got high ticket things, low ticket things, supplements, continuity. You know what I mean? They've got all this stuff just over and over and over again. There is so much money spent on having the best sales copy and the best advertorials, the best creatives, the best ... You know, so if you think about different ways to do funnel hacking it's not always just yes, go find somebody inside your industry who's killing it. Really red ocean. Funnel hack them and then take one step further, add your own piece into it and now you have a new niche, right? That's how you have a new opportunity. Well, one of the other ways you can protect the niche and protect your business is to start studying cross-industry tactics. That's one of the major reasons why I'm telling you. Even if it's one that you're like, "Hey, I did not think that at all I would get anything from that interview Steven did before," but my guess is that you will and that you'll learn something. Go, "Oh my gosh, if I was to take that from this industry and place it over here I wonder if it would work really well?" Now you'd be prepared it might flop, but it's also highly likely that you're gonna ... It's super fascinating to start thinking of it that way. Anyway, so go out and start trying to find different cross-industry tactics that you could be throwing in there. Now if you don't have a business yet, focus on the business. Focus on creating something. Get something out there. Start selling, start asking for people's credit cards... Don't get distracted by that when I'm telling you right here. But if you've got something up and you know how it sells, you figured out what you're selling and you figured out how to sell it, now it's time to start going cross-industry. Or maybe it is start going out and how can you create yourself to be more hard to beat, right? How can you create yourself even stiffer competition or stiffer for others to actually beat? Stronger marketing tactics, right? Make the offer even cooler. There's a whole bunch of different ways. That's actually part of a presentation I give elsewhere that I should maybe show you here and ways to protect your niche. But anyway, I recently, while I was in the middle of those interviews, I had somebody reach out. And it's always so funny to me the people that react on what I publish. It's hilarious. You always get people who love what you do and it's super fun to hear from them. I love that. It keeps you motivated. And then there's always people that reach out and you're like, "Did you get some kind of status by telling me how much you hated the last episode of something?" What was the motivation going on inside your head for why you felt you had to actually turn around and say, "Hey, that suc

Ever wonder how the top guys actually make fortunes in MLM? Join us now to hear secrets of the "big guys"... Steve Larsen: What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Now this is part six of six. This is the last segment of this whole series. We're gonna talk about MLM funnels. MLM funnels, this is gonna be a little bit of a different sub interview than the other five so far, and the reason being is because in the other five, I have always been interviewing an actual funnel builder, right? Somebody who put the funnel together for their business, their industry, whatever it was. This is a little bit of a different scenario, I have an opportunity to interview an amazing gentleman who has built MLM the traditional way, but without bothering the family members and friends... You guys know that's my whole thing and so, we're gonna learn how he did that without using heavy tech like I use. Does that make sense? So it's kind of a rare look at this. He's done both seven figures personally, both in his MLM, but also in traditional business. Anyway, he's a very, very rare take on MLM and what it takes to be successful with it. Then what I'm gonna do is I'm actually gonna show you guys, or rather talk about and teach, why I have an MLM funnel myself and what it does and what it's done for me, and the whole psychology behind it because it's amazing. I've never seen anybody else do it. There's one other guy who kind of came close, but even then, it actually won't do the full thing that this does. Anyway, I'm excited for this interview. Even if you're not an MLM, I think you'll enjoy the tactics that he uses and how he manages his own business, 'cause I think if we were all to manage his MLM business the way we manage our personal ones, our actual lives would get mentally quieter. There wouldn't be so much noise in our head. Anyway, let's get into the interview... Announcer: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. Steve Larsen: Alright you guys, I am super excited that you're here listening with me today. We have a very unique opportunity to hear from, honestly, one of the most brilliant people I've ever met. I actually only met him only a month or two ago, but right off the bat I could tell something was different. I have on the call with me Mr. Jon Penkert, who alone inside of the MLM industry, he's one of the top income earners. He's one of those rare guys that has done both seven figures in regular business, but also seven figures in the network marketing business. One of the things he's taught me is that most people only recruit two and half, two to three people into their MLM business ever. And to say that he's done, which is true, over $500 million in his own downline is absolutely amazing. Anyway, I'm excited to have Mr. Jon Penkert here with me. How are you doing man? Jon Penkert: Hey! Good morning Steve and thanks for having me on the call. It's a privilege to be speaking with you. Steve Larsen: I'm really excited that you're here. This is a very unique take. Most of the time when you hear the word MLM, I'm sure you were the exact same, you tend to run the other way. Most people do anyway, and I know that you've figured out though the way that this whole thing works. But before we jump into that, I actually wanted to ask, how did you get into MLM? Jon Penkert: Well, I was an entrepreneur out of college and moved to southern California. I wanted to take advantage of the business opportunities there and leverage my skills and my degree. When I arrived in California, you know it's kind of the mecca for network marketing, I never really heard of MLM. So, a friend of mine invited me to a meeting and I was very skeptical... It just seemed too good to be true. I couldn't believe all the money they were making. I was like, "Man, I gotta check this out." And it's funny, you say that people run from MLM. What happened is, I started getting involved in network marketing and then people started running from me. Steve Larsen: Exactly! Jon Penkert: I learned very quickly that this MLM business, it's rife with problems. You end up losing a lot of your friends in the beginning 'cause you don't understand what's required to be successful, you don't understand that the key ingredients to network marketing that makes successful champions are no different than any other facet of life. Whether it's business or music or sports, there's a formula to success. Once you figure that out, and you embrace the formula, then guess what? You begin to have this success that you long for... Steve Larsen: Now, did you know what that formula was when you first started? Jon Penkert: No. As a matter of fact, I have about 10 years of pain, which means failure. I learned that success is built on the back of failure. I used to tell people, "I'm the biggest loser in

Living in a supply closet to multi-millionaire in a few years... Learn the incredible story (and coaching funnel) of the impressive Akbar Sheikh... Steve Larsen: What's going on everyone? This is Steve Larsen. You're listening to another fantastic episode of Sales Funnel Radio. This episode, we've got a special guest on here for you, his name is Akbar Sheikh. He's going to be representing the author/speaker/coach/consultant category of funnels. Now, this is actually the biggest category of ... probably people online actually in general, who are entrepreneurs. So, this represents a lot of you guys. Now, as we start going through this, I want you to know before I introduce the guest, before we start the episode ... Akbar has made many millions, and he is more than qualified to be on this podcast thing and teach us. What you'll notice though in this interview is, how much he doesn't focus on the funnel. Meaning ... the funnel is important, the funnel is there. You have to have it, there's elements ... every single piece he has thought through action by action, piece by piece of what he has inside of his funnel. It's very important obviously, and he's going to go through those things with you. But you'll notice as I go through the interview, more importantly, is his mindset. I'm not going to lie, when I first started going through reading marketing books, and business books, I kind of thought that that was a little bit of a frilly thing like, "Ah, you've got to have a great mindset, mindset, mindset," but it's the way that he approaches it that is so key I think to his success with this. It's fantastic, probably one of the most humbling stories and beginnings I've ever heard in my life. So anyways, sit back and enjoy the episode, but take key awareness of what it is that he's teaching you to do with your brain, very different look at this. Honestly, probably a more developed theology on what it takes as far as the right mindset than most entrepreneurs out there. Anyways, I hope that you guys enjoy the episode, and let's get right into it. Announcer: Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen. Steve Larsen: All right. Hey, today we have a very special guest on ... Frankly, I'm excited that you're all here and I got to hit the actual record button, because I actually want to talk to him probably more than anyone right now. I'm really excited for what he's going to share. This is going to be the author/speaker/coach/consultant segment. This is part of the six part series we have going on right now, and there's no one else I can think of who is probably more of an expert, but also extremely hard to find to be honest. He's very very humble, he's a bestselling author as of late, which is awesome, has multiple "Two Comma Club" awards, if not physically in hand and well deserved. I'm very excited for you guys to all hear ... His name is Akbar Sheik, how are you doing my friend? Akbar Sheikh: What's up Steve? Doing great, phenomenal, how about you? Steve Larsen: Oh, doing so good, living the dream. Thanks for getting up early and do this. Akbar Sheikh: My pleasure. Steve Larsen: A crazy schedule, that's for sure. Hey, I first heard your story ... You're part of the "Two Comma Club" coaching program, right? Akbar Sheikh: I am a "Two Comma Club" member, yeah. Steve Larsen: That's right. So, you're actually a member itself. I see your award all over the place, which is awesome, really exciting. But, I heard your backstory, and how you got to where you are now, and it was frankly extremely humbling. A huge reminder to myself, and I think for everyone else who's going to listen to this. You can do this, it's really not rocket science. I love the story, and without me kind of botching it up or anything else, do you mind sharing some of that story? Akbar Sheikh: Yeah no, I'd love to Steve. It's a wild story actually, and I'll kind of just try give you the highlights. The reality is, as a human being, I ... Okay here's what I believe: I believe that everyone is consisted of several orbs. I believe you have your physical health, your mental health, your spiritual health, and your big "Why?" These are the four magic orbs I believe that create a human being... With me, right? A few years ago, all these orbs were pulverized. In other words, I was 60 pounds overweight, I was a fast food junkie, they'd have my name on the parking spots at Burger King, Wendy's, all these places. Steve Larsen: I would have no idea, 60 pounds overweight, no way. Akbar Sheikh: Yeah, I was 60 pounds overweight. Mentally I was ... Actually, I don't really talk about this too much, but I had crippling anxiety. Steve Larsen: Sure. Akbar Sheikh: Crippling, debilitating anxiety, which took over my life. I was in a completely toxic relationship, I hated what I was doing with a passion, and I didn't have a big "Why?" Steve Larsen

Groceries, Restaurants, Clothes, etc. Joe spills the beans on HOW to drive WALK-INs to Brick and Mortar businesses... Steve Larsen: What's going on everyone? This is Steve Larsen and you're listening to another episode of Sales Funnel Radio. This is part four of our six part series, and the highlight of today is going to be all about retail funnels, brick and mortar style. This is an interesting category of funnels that we put together, because it does go and transcend across a lot of different areas. The person I'm going to be interviewing today, his name is Joe Giglietti. Joe, I respect him like crazy. Personal friend of mine. Really, really enjoy any kind of time I get to spend with him. I always learn from him quite a bit. He has a great story he's going to share with you, and then also he's going to dive through the funnel he uses to get people to show up. It's not just about leads with the retail world, it's all about walk-ins and getting people to come and actually step into your store, whether it's a restaurant or grocery store or whatever it is. This is not including the professional services category, that category includes dentists and lawyers and doctors. People who there's some kind of specialty involved with it. We call it the professional services. This is not that, this is retail/brick and mortar. You might think grocery stores, you might think restaurants, you might think Best Buy, those kinds of places. With that, we're going to dive right into the episode. I would grab a piece of paper because I literally filled an entire thing of notes again on beautiful concept, amazing things that I know that can transform your business, especially if you're jumping into the retail space. It is a different style funnel than the other funnels, which is why it's its own category. With that, let's jump right into this episode. Announcer: Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. Steve Larsen: Alright, alright. With me today I've got a very special guest, who is representing the retail/brick and mortar space in this special six part series. This would be part four. What he's going to teach us is how he's been using Facebook ads and funnels to drive his business and help other businesses with their own companies and their successes. I first met this person, I don't even know, it's probably a year ago now. Immediately fell in love with what he believes and what he does. As we started to get more and more of a relationship, it became very apparent that he and I actually have very similar views on the world, beliefs on it, what we're here to do, providing value. It was really a cool thing to bond over. Anyways, with that I want to welcome you to the show. This is Mr. Joe Giglietti everyone. Joe Giglietti: What's up man, thank you so much. I am super stocked to be here on the show with you. I know there'll be lots of energy because I'm with Steven. You guys don't even know. Before we even got on here we were screaming at each other through Voxer, like those motivational things Steven does. It was great. Steve Larsen: It's so fun. I don't know how that started but one day I just started, I was like, "This is Russell Brunson, this is my mentor. I can't screw this up. What's up..." You know, I was like ... Joe Giglietti: Do all your other guest call you and go crazy on Voxer too? [crosstalk 00:03:20] Steve Larsen: No, you're definitely the first one to ever do that. Joe Giglietti: Okay, awesome. I'm proud, I'm proud. Steve Larsen: Actually, I think I'll toss it inside if you're cool with it. Joe Giglietti: Yeah, absolutely sure. Steve Larsen: I'm going to put in the show. Joe Giglietti: I think it's time to give you a little dose of what you give Russell, I'm told, almost every day. Do you know what today is? Do you know what today is Steven? Today is the day that you get to Funnel Hack. Today is the day that you get to change people's thinking. You get to change people's action. Today is the day you get to change people's focus and thereby change their lives. Today is the day that you get to tell the world how to Funnel Hack. Are you with me? Shout yes. Steve Larsen: Yeah baby. We get... Let me hear your war cry. Hey, thanks so much for joining though. I want to dive into a little bit more about how I met you. For everyone who's listening on the show, we were building some funnels. This was back when Russell was taking clients. We were building, it was for your daughter. Joe Giglietti: Yeah. Steve Larsen: It was for Emily. I just remember talking to Russell after we saw some videos of you guys doing stuff. He's trying to show me, showing about the client, showing what were going to do and the funnel we were going to build. I was like, "Man, this girl is incredible." Then I immediately had the same thought, it was like, "Her parents must be incredible for her to be like that." T

Amazon, Walmart, Etc. Secrets of the ecommerce world ... What's going on, everyone? This is Steve Larsen and you're listening to another fantastic episode of Sales Funnel Radio. Now, this episode is part three of our six-part series where I'm diving deep into the six different categories of people using ClickFunnels to blow up their businesses. This episode is all about eCommerce and there's a lot of ways to pull off eCommerce, there's a lot of ways to do it, and a lot of questions that everyone know who's in eCom has the answer from their beginning. Am I going to self-fulfill? Am I going to drop ship? Am I going to go for high ticket, low ticket, high volume? Am I going to brand it? Is it just going to be a straight sell and one off? Is it going to be community behinder? Am I going to be the brand behind it? There's a lot of things involved with eCommerce much like any business but I think I really enjoy what my guest today has to offer. I would take notes, see how he's doing it. He's got a great community behind him called ecomunderground.com and he's got a cool little offer for you guys at the end which I think you'll enjoy. Anyway, massive value, it's free for you so anyway, I think you guys will enjoy it. Let's jump into this episode and we got three others coming up deep into the industries that I know out of one of the six applies directly to your business. I hope you guys will enjoy the series so far, let's jump right into it. Announcer: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels and now, here's your host, Steve Larsen. Steve Larsen: All right, guys. How is it going? I have with me a very special guest today and honestly one of my favorite categories of sales on the internet in general, very excited to learn more of the deep, dark ninja secrets of how to make this work. We're going to talk about eCom strategies today with the expert and my friend, Bryan Bowman. How are you doing, man? Bryan Bowman: I'm doing amazing. How are you doing, Steve? Steve Larsen: I'm doing awesome, living the dream. Doing really good. Hey, thanks for being on the show here, like I say and eCom is probably one of my favorite, one of my favorite personal category for income generation, whether someone doing it on the side or it's a full-time thing. What a lot of people would probably realize is that when Russell went out and hired this data scientist to come through and look up through all the users of ClickFunnels and try and find patterns, eCom was actually the highest revenue generating industry overall out of all of them. Everything, info products, I mean anything. If you guys want to pay attention, I mean, get a piece of paper out, take notes. Bryan is going to drop some massive gold here and super excited for you guys to learn more about eCom which is a space I'm personally very interested in as well. Anyways, Bryan, if you can just let us know how did you even get into eCommerce? It's a newish industry as far as kind of the wave of the internet taken over things. Bryan Bowman: Yeah, yeah, for sure, man. I mean, first of all, just to back up what you're saying, there is something really powerful about selling physical products. Steve Larsen: It's so cool. Bryan Bowman: This is something that I'll talk about a little bit but I do want to talk about how you don't have to choose one or the other and this is really what a big part of my message is right now because it's what we're doing in our brands and it's what's working in my community with my students is that what I have found, because I'm really, really entrenched in the physical product sellers universe or world. There is this mindset that it has to be one or the other. Where I'm really shaking things up is I'm telling people that we can have it all and physical products have their own power but info products have their own power as does a third category of product that I'm going to encourage those who really want to build a well-rounded business and a business that's going to be sellable and build an empire that I think they need to have as well. We'll leave that for a minute and I'll answer your question, I'll answer the first part of this which kind of like my backstory. Yeah, man, I've been involved in selling I guess products online or physical products for a long time. For me, it was really a hobby like literally all the way back to college I was buying, it was crazy, I would buy books and I still to this day I'm understanding why this worked but it's still a little confusing to me. I would buy books on eBay and then turn around and sell them on Amazon. The quickest arbitrage ever. Steve Larsen: It's straight up arbitrage, that's awesome. Bryan Bowman: That is available to everyone like everyone can go on eBay but I mean, I'm kind of joking like not understanding why. I mean, it's because of the confidence Amazon has. People trust Amazon so much so some people fee

In this 2nd episode of our 6-part series, Yanni shows the funnel behind his painting business... Steve Larsen: What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Now, this is part two of our six-part series. This episode, I'm going to dive deep into the professional services category. This is one of the six categories that we know people are using ClickFunnels for especially, and so, number two here is professional services. Now, if you are a dentist, a lawyer, a doctor, a chiropractor, a painter, anything where there's a trade involved. Whether or not you had to go to school, there's high skill involved with the actual service of the product. You're going to love this episode. What I did is I've interviewed ... His name is Yanni Fikaris. You'll hear the numbers as he talks about it, but he's pulled 160 grand with $900 in ads--it's ridiculous!--in only three months. He's only had a ClickFunnels account since March, which is ridiculous. Anyway, without further ado, let's dive into the episode... Announcer: Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best Internet sales funnels. Now, here's your host, Steve Larsen. Steve Larsen: Dentists, lawyers, doctors, chiropractors, painters, anyone with a trade is going to love the episode that we've got for you today. This is honestly a category that's the holy grail of anyone I know who's a funnel builder. They're trying to go after people who've learned a trade, somebody who is trying to sell a specific service, someone who's trying to sell a specific skill, and it's not an easy area. Two days ago, I see a post by our speaker today, our guest today, basically saying, "Hey, look! I'm spending just a few dollars in leads, and I'm making a ton of money every month," and it's inside of what I call, what Russell calls, and what ClickFunnels calls the professional services category. I thought, hey, I've got to get him on the show, and I'm excited to have him. Hey, everyone, if you could welcome with me, Mr. Yanni Fikaris. How you doing, man? Yanni Fikaris: I'm doing great, man, how are you? Steve Larsen: Dude, I'm just doing awesome. I was super excited for today. I had a hard time sleeping last night, because most people don't figure out what you have figured out, and I don't know that you've realized that yet, as I've talked to you, either. Yanni Fikaris: It's a short time coming, but it's a lot of bumps. Steve Larsen: Sure, sure, absolutely. Do you mind? Just tell us a little bit about yourself, and then I'd love to hear about what you've pulled off, because it's pretty unique, man. Yanni Fikaris: Yeah, I have a painting and refinishing company. It's been in the family. It's changed a little bit from when my dad and my uncle ran it, but we're a house painter, and we do specialty finishing, a lot of cabinet refinishing. My specialty is spraying, so I really can bring down the crew size and give a really good product because of our spray application. It's harder to do, but it's a niche, and that niche is what promotes me on Facebook, in the advertising. It's that specific niche. I coupled that with what I've been reading from Russell. What he's putting out there is these blue, the blue waters, and I was like, "You know what? This is pretty interesting." I mean, I'm not the sharpest guy, but I was like, "I've got to give this a shot." Steve Larsen: Yeah, yeah, yeah, no. It's funny. I've visited your site. Obviously, I've looked at your stuff, and you don't look like ... I mean, you don't necessarily look so much like a house painter. I mean, it looked like I was entering some kind of cult world. I mean, it was awesome. You have such awesome branding, such awesome sites, everything else. What eventually led you to get into the Internet space as a painter? Yanni Fikaris: Well, we were spending a fortune in print, and one day I'm going to the mailbox, and I'm taking all this print, all this advertising from all these people, and I'm just throwing it in the trash every day. Then, I eventually put my recycling bin next to the mailbox, because I would just take out print, take out the bills, and throw everything into the recycling bin. Steve Larsen: I think we all do that, yeah. Yanni Fikaris: Yeah, I think, ultimately you either bring it in the house and put it in the recycling or take it outside. One day I'm thinking, man, we're spending 10 to 20 thousand dollars a month in advertising, and my newspaper and my print people are telling me, "Oh, if you get 1/1000 of a reader, it's good. It will pay for the ad." That's what they always say, "It's going to pay for the ad." I'm thinking, man, if I spend 20 grand and I make 20 grand, I didn't even have to do any ... It wasn't even worth it, so an old friend of mine that I knew through real estate was friends with Russell. I was watching The Profit, and I watched Russell help one of these guys in a funnel. You see, I empat

James is not only one of the most well connected individuals I've ever met, he's also got his B2B funnel totally dialed in... Steve Larsen: What's going on, everyone? This is Steve Larsen and you're listening to a very special and frankly quite unique episode of Sales Funnel Radio. Speaker: Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now, here's your host, Steve Larsen. Steve Larsen: All right, you guys. Hey, I'm super excited to welcome you and our special guest today to the show. This is an episode I've never quite done before, and frankly, it's an area that I personally am still learning about sales funnels and I'm really excited to have him here with us today and I think part the curtain, let the veil down, so to speak. Very, very pumped to learn from him. Guys, please help me welcome Mr. James Smiley. How you doing? James Smiley: What's going on, Steve? Steve Larsen: Living the dream, man. James Smiley: Woohoo. Steve Larsen: Living the dream. James Smiley: Thanks so much. This is going to be awesome. Steve Larsen: I'm excited that you're here. Just for everyone else, the first time I ever met James, my life is run off of an app Voxer, and pretty much my life, Russell's life, all of our lives, we live on this app of Voxer, and that's how we talk. I don't think I've ever called Russell on the phone ever. I don't know his number, you know what I mean? We all live on Voxer and I get Voxed a lot, from just lots of people. Sometimes it's about me creating new barriers just so I can have my own headspace, you know? But then also there was this guy who kept asking, he's like, "Hey, do you want" ... From these really big and really popular companies, "Will you build a funnel for these guys?" "Hey, what if you built a funnel for these guys?" They were these huge companies, massive, massive, some of them billion dollar companies, and I was like, "Who is this guy? How is he" ... Number one, "Who is this?" Number two, "That would be cool, but how are you getting these leads? How do you find? That's insane." We have a lot of our own certification partners, ClickFunnels. I have my own clients I've built for, but man, the people that you were talking about, I was like, I mean, "This is insane." Anyway, I don't know if I'm allowed to say any of the names, so that's the reason I'm not, but man, I just got to ask, how do you get into something like B2B funnel building? James Smiley: Yeah, no, thanks, Steve. Super excited to be here hanging out with you guys, and I'll just start by saying massive, massive ClickFunnels fan. Being following you guys since before ClickFunnels. I was actually working at- Steve Larsen: Oh, really? James Smiley: Yeah. I was following Russell from some research that we were doing at a big company that I was consulting with, and we were trying to figure out how big was this internet marketing thing going to be and content ... It was really content and where was content going. It was really cool. It's just been awesome to see everything that's happened and been a massive consumer of everything that you guys do, so thanks for everything you guys are doing. I guess to directly share how can somebody go from being an internet marketer or running an agency, or whatever they do now into getting B2B clients, I think one of the things I try to share with people is you've got to get face to face with these kind of people... I think your chances go up exponentially if you can get face to face with them. One of the things that I've been doing and having a lot of success in the past couple years is running a webinar, mini webinar type of system where you could be running a lead or you could be running a lead ad or a Facebook ad or something, and running that into a small auto-webinar kind of scenario. Believe it or not, even removing the login aspect, we've seen a lot of success. We've gotten a tremendous amount of appointments by sending a LinkedIn ad or a YouTube ad directly to a website, to a ClickFunnels page, where it's auto playing myself or one of our sales reps or whatnot, and then from there, they can just click to book, to book a meeting. Steve Larsen: And that's the main goal? You don't do anything else besides that's just the main goal, the interaction from? James Smiley: Yeah. Something that I've used for a long time, I actually learned this I want to say it was like in 2004 or 5, at a Chet Holmes event. Chet Holmes, Tony Robbins event. I think it was called Ultimate Business Mastery a long time ago. Steve Larsen: Sure. James Smiley: But I learned about the ideal thing to do is to try to broaden and generalize more your message and really hit on something that's new, cutting edge, innovative. Chet taught us year ago to do things like an executive report or an executive summary, and nowadays with technology, it's pretty easy to come up with something innovative. You can look up online really inn

Not to blame my childhood, but a few early circumstances set me on quite the path. Here's a Mantra of mine... Hey what's going on everyone this is Steve Larsen and you're listening to Sales Funnel Radio and real quick I just want to ask, how did you get started doing what you're doing? Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now here's your host, Steve Larsen. Alright now I know that that's kind of a ... that should be somewhat of an introspective question alright, there should be something that causes you to go like "How did I get here?" And I hope that that's a question that you continue to ask yourself over and over it's actually been one that my wife and I funny enough have actually been asking about what I've been doing and why I have funnels that I've been working on my own and why is it that I work where I do and why is it ... it's been really cool to kind of work backwards and go "Woah, like if we hadn't made that one choice like we'd not be here" you know or "If we didn't do that one thing" you know or you know what, "if we didn't go down that path which totally failed but even though it failed it still led us here" you know what I mean? And what was interesting is that's actually been a topic of conversation for us rather frequently over the last little bit here, it's been really really cool to look back and be like "Holy crap, I graduated like a year ago from college" I'm a bit older than the standard graduate okay but I did, I graduated a little bit over a year ago and like holy, man what happened, how did that happen? What was the big difference, like why is it that I feel like I am just ... Guys I love my life, I love life and I love everything that's going on, I get so excited about everything that's out there, all the opportunity... Whenever somebody says "Hey I need someone to go do this" or whenever this ... my knee jerk reaction is just to raise my hand because I want to try everything and I'm not trying to just talk about myself here on this podcast, I'm trying to show you guys how I have built successful sales funnels and how I continue to do it both personally and obviously with Russel where I work. You know what it's been, as my wife and I started going and started dissecting right and going through all these things, this common theme started to bubble up and it's a theme, it's an attitude funny enough. I actually didn't realize ever that this is what I was doing ever but it's turned out to be this really really powerful ... it's turned out to be somewhat of a gift and it actually started when I was really really young. My dad, and I've told this story a little bit before it's like the second episode ever of this podcast, if you've never heard it that's totally fine but you can go back and listen to it, but my dad had me be what he called the yard manager and we didn't have a small yard, it wasn't massive but I mean it was a good size though, there was a garden, there was a whole bunch of places to weed, there's a whole bunch of ... and it was really really ... anyway, it was a big task. He said, I'm the oldest of six kids, and he said "Stephen, you're the oldest, I get it, but you are the oldest and you're the only one that I can ..." anyways I was deemed as the yard manager first obviously being the eldest and what that meant is he would have me go hire my siblings, he didn't tell me how to do it but I literally would write hiring contracts, I think I was 14 and I would write these contracts to hire my siblings for certain jobs, hey sibling number two would you please mow the lawn every week, that job is contracted at $13 every week or something like that, you know what I mean? Then I'd go to the next sibling, could I contract you to do this? And they would sign it and there's literally an interview and it sounds so cheesy but oh my gosh like think about what that did. Then I'd go to the next sibling and I'd do it and the work would get done, or if it didn't get done I'd have to pick up the slack, I was the contractor so to speak and that's how we set it up and my dads only point of contact for the yard was me and so when something happened or something didn't happen or if there was something out of whack he would come to me and then I would go to my hirees you know and I would go to my employees so to speak and I'd go talk to them and I'd say "Hey do this better, do this better" and obviously the sibling environment came around and said at times that we would fight about it you know and there was many renegotiations of contacts but whenever I wanted to get paid I had to go create an actual invoice and I'd turn it into my dad and then he would write it back and it was really, it was interesting, because while that story is cool the main point of it is that I would come to him and I would say "Dad, I don't know what kind of fertilizer to get" And he would go "Oh interesting, yea

Here's a look at some of my favorite selling methods AND how I'm using them in my funnels. What's going on everyone? This is Steve Larsen and you are listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. Hey, hope you guys are doing good. The last little bit here's been a little bit busy, we've had 4th of July, we had a bunch of family over. We went and bought a ton of fireworks. We blew a whole bunch of stuff up, and it reminded me a lot of my childhood. We used to take them all apart and make our own fireworks. It was not safe, but it was a lot of fun. I had a lot of fun with family over, and it's just been busy. There was a lot of people here just enjoying the house, enjoying the place we just moved into, and it's just been great. It's been a good experience the last little bit. I just literally have not had the time to podcast. It's 11:30 at night right now, and I just decided I should probably push one back out there. I wanted to show you guys something really cool that has been on my mind the last little bit. This will probably be a quick episode, but I just wanted to share with you this really cool epiphany that I've been having about "The Perfect Webinar Script." Now if you don't know what I'm talking about, "The Perfect Webinar Script" is the script that Russell Brunson has put together to help basically sell anything. Now it's perfect webinar script, but we've often mentioned how much we wish that it wasn't called "The Perfect Webinar Script" because it can be used for any kind of sales; whether you're doing stage presentation, whether you're doing any kind of obviously webinar, of course, video. Honestly guys, I use "The Perfect Webinar Script" on you guys, on this podcast, almost every single episode. You probably just don't know that's what I'm doing... I always come up with a story, and the story is structured similar or the same way. Usually there's a wall, my back is up against a wall, there's inner and external desires, there's conflict along the way. As I go toward the main thing I think I want, there's this side transformation that happens. You know what I mean? We go through the hero's journey, and I don't always hit them all perfectly every single time. If I was crafting an actual sales message I would, but I use that as a guideline for anything. You can use "The Perfect Webinar Script" for any kind of communication with any of your people at any time. What's really been fun is a lot of you guys know that I'm the coach for the "2 Comma Club Coaching Program" of Russell's, and it's been a lot of fun. Every Friday I'll get on and typically there's anywhere from 30 to 70 people on the phone calls, a big range back and forth, but 30 to 70 people. I'm there for about four hours, four solid hours and I've done that for probably four months now. Each week on Fridays for about four months now and it's been way, way past 40 hours of me and our little sound recording booth right next to where Russell's office is, and it's really awesome. I go sit over there and it's funny, there's always an air conditioning vent right above my head, it doesn't stop, and it's way too powerful for the little tiny room, so I'm always numb by the end of the four hours, but it's a lot of fun, I really enjoy it. There's a bunch of people that get on and what happens is they'll come submit all their questions, "Hey, how does this work here? Should I use this script? Is my funnel set up correctly here? Is it this, this, this, this?" There's tons of questions that I get. Hundreds that we've gone back and indexed... Over the last, especially the last about six weeks, through this last group that's just gone through it, there's been this realization that I've been having more and more and more. You might look at this and might go, "Okay, Stephen duh, like, I get it. That make sense. How come you didn't see that, Steve, okay?" But for me, I just barely saw this... It takes me back to when I was doing door to door sales. I know I reference that a lot, but it really was a massive boot camp, so to speak, on how to sell, how to approach people and how to handle objections. Obviously you've got to do that in a sales funnel, this is Sales Funnel Radio. I remember there was a guy that brought me to the side once, and he said, "Stephen, look," and he was actually the guy that recruited me into the company to go sell for them for that summer. He brought me to the side, and he goes, "Look, Stephen, here's the big secret. People already know whether or not they want the thing, whatever you're selling. They already have made the decision. You don't need to convince them to have the product, yes, or no. What you're trying to do is you're trying to help them come to a logical conclusion, so they can close themselves. That's it. That's the whole thing. That's the whole secret. You

I'm the "Anti-Renaissance Man! If you know anything about my message, I'm pretty against doing more than one thing/business at a time. I believe success comes to the "mono-maniac". Oh, what's going on? How's it going guys? This is Steve Larsen and you're listening to a sweet episode of Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host Steve Larsen. Now legally I don't know if I was allowed to include some of the soundtrack from Pirates of the Caribbean, but if the government comes after me I'll just ask them about their failing business. Ho, ho, how about them apples? Hey. Hope you guys are doing great. Hope you guys listened to that last episode with Alison Prince, that honestly, that was such a good episode, oh my gosh. Anyway I thought it was great. Hey, hope everything's going great with you guys. The last little bit here has been crazy busy. Not that that's any different at all than any other time so I guess I should say everything's normal, but I guess anyways it just feels like there's a lot going on because some holidays, you know, 4th July has been going on. I actually have been able to detach a little bit and take a little bit of a break, which I highly recommend everyone does that every once in a while. It's a weird feeling, but I literally had to not bring my computer with me and we went to Pirates Cove, what? Russell Brunson the man was super nice and did not need to do it at all actually. But he invited my wife and I to this place in Vegas. I can't remember what it's called, Boulderville, Boulder, something like that. Anyways it's like 30 minutes outside Vegas. Apparently one of the guys who owns Nuskin is one of the top guys in ... he bought up all the old Pirates of the Caribbean stuff and ride stuff from Disney when they shut down the old Pirates of the Caribbean and they remodeled it for the new pirate stuff. Anyway he bought up all the old ... so you got all the old, like the dog in the corner and all the little pirates and stuff in their cages and things like that, and it's all over the place. The guy built ... I mean he bought like five mansions all in this little neighborhood and built pools and water slides and stuff like that in between. It was awesome, it was so cool. We were for several days just hanging out there and they got this crazy fast water slide that we were flying down that thing, I still have scabs all over my elbows for how fast we were going down that thing, it was super fun. Soon as the kids all went to sleep we were just hauling down. Anyways it was a lot of fun, we did a lot of things. It was honestly just a lot of play and it was good to detach and I recommend everybody do that every once in a while. I have a hard time doing that because a little bit of ADHD in my head but it is anyway super helpful. My wife and I though, we drove around, we swan and played, we watched movies, we did nothing. I took a nap, that was the weirdest thing, I don't do that. It was great and we went on ... The Hoover Dam is like 10 minutes away from where we were so Lake Mead was right there. We were over at the Hoover Dam, we were like, "Hey we should do a helicopter ride over here. And let's go do that, let's go to the helicopter tour." And so we did. We booked it and we drive over early the next morning for this cool helicopter tour around the Hoover Dam. I had no idea it was that big first of all, I had no idea, and that it was built around the Great Depression, you guys didn't know this was going to be a Hoover Dam history lesson but I just took a sweet tour. 100 people died making it, like I had no idea it was that big... So we get in this helicopter. Well I should say beforehand we drive up and the rental car we got was just super awesome sweet Camaro that was all tricked out. It was fun. We blew money, we had a lot of fun though. So we drive up to this little shack where we waited for this helicopter to come [inaudible 00:04:14] right next to this helipad, right. It was super hot out, we go inside and we were waiting for our turn to get on this helicopter, and they're going through little safety videos and things like that. It was so funny because we walked inside this little shack thing and there's like three guys in there and at first they're spraying this stuff on the windows and then they take this orange squeegee, then they're wiping it off again, and then they would do it again, so they spray it again, spray the window, and then squeegee it again. And they do that again. This guy must have cleaned this window like I don't even know, like seven times. He's cleaning it and he just keeps squeezing off over and over and pretty soon I was like what the heck is, like what is he doing? It almost got kind of annoying because he just kept doing it over and over and over. Pretty soon, this guy leans over and ... alright my wife's attractive, right, I kn

The Story Behind Alison's Ecommerce Empire... Stephen Larsen: Hey everybody, this is Steve Larsen, and welcome to a very special episode of Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnel. Now, here's your host, Steve Larson. Stephen Larsen: All right you guys. Hey, this is exciting. You know, for me I'm just selfishly wanting to talk to, in my opinion, one of the coolest people that is out there. One of the most inspiring stories. Doing exactly what they love. I'm just excited that I hit the record button and you guys get to listen in. There's a lot that I feel like I could learn from this person. I haven't done an interview in a very long time, and I'm excited to bring on just a complete rock star. Everybody, this is Alison Prince. Alison, how you doing? Alison Prince: Good. I'm so excited to be here. Thanks for having me. Stephen Larsen: Yeah. You've been running the, let's see, Pick a Plum and Because I Can Clan for a while now, right? Alison Prince: I have. I actually own seven businesses, Stephen. Stephen Larsen: Oh really? Don't tell Russell. Alison Prince: I know. I'm a little bit of a serial entrepreneur. Stephen Larsen: We get that. That's cool. What's your most favorite one right now that you're doing? Alison Prince: Do you know, it's actually the Because I Can Clan. Stephen Larsen: Oh really? That's your most recent one, isn't it? Alison Prince: It is. I launched that right after I joined the Inner Circle. Launched it in about March, officially in March. Stephen Larsen: That's awesome. Just for everyone listening, the first time I ever met Alison is actually, actually do you want to tell everyone how you got into the Inner Circle? I think it's hilarious. Alison Prince: Yeah. I hope I don't get in trouble for it, though. Stephen Larsen: No. It'll be awesome. Alison Prince: I own a blog called How Doe She? I've been running that for almost eight years, which is crazy. We're always trying to learn, always trying to figure out new ways to do affiliate type promotions on the blog. I went to an affiliate conference, it was actually down in Las Vegas. When I got there, it was not the conference that I signed up for. I went to the classes. The classes, I swear, every single speaker was drunk, or it was totally a click bait class. The title was one thing and then what they spoke on was totally different. I'm like, where am I? I saw Click Funnel and I'm like, oh I wonder if this will really help my business? I went and I listened to Russell, and his title was exactly what he spoke about. He wasn't drunk. I really appreciated the honesty from the title. His pitch, the way he presented himself, I was just super impressed with it. Then what, two weeks later I had joined the Inner Circle. From just figuring out who Russell Brunson was, two weeks later, joined the Inner Circle because I knew he was good. I knew his message was good. I knew he was honest, and so I just jumped in with both feet. Stephen Larsen: That's awesome. I mean, it was literally, what, two weeks later you were at the Funnel Hackathon event, the FHAT event. Alison Prince: Yes, which was a wild ride. Stephen Larsen: Yeah, and you stood up and you were talking and stuff. It's funny because you introduced yourself and your story. I remember, I mean it's an intense three days. In the back office though, like back in Russell's office, he and I were both like, "Have you met that Alison lady? Oh my gosh, she's so cool. Where does she come from? Where are more people like that?" When we see you as an individual, and you as a person and the things that you're doing, you just seem like the kind of person that is 100% truly genuine and there and happy. You're present in the moment, and it makes people wonder, "Who is this lady? How is she doing what she's doing and why am I not doing that?" It's really cool. We talked all about ... Don't think, yeah, we were talking all about you. It's really easy. Alison Prince: Go for it. Lots of people do. I don't care. Stephen Larsen: Yeah. It's really easy to see just that you absolutely love what you do. It's super unique, it's extremely inspiring. You've got the family side down and the business side down, it seems like. You're traveling. Anyways. Alison Prince: Yeah. Well there is. Okay, so I've been over to Thailand for the last three weeks. I have severe jet lag right now. I took my whole family over there. We were out there for three weeks doing service projects. Why? Because we can... I decided, I've been able to do this and I have lived my dream life. Now it's time to help others live their dream life too. This is, we have so many opportunities here in America. The education, like on YouTube University, everything that Russell gives. Stephen, your podcast is absolutely amazing. We have so much information to change our lives. I decided to start the Because I Can Clan, because we can. We can ch

Approaching someone with nothing but an idea doesn't put you in a position to start partnering with someone. Here what you need to have before going to others... What's going on everyone? This is Steve Larsen, and in this episode I want to share with you guys when it's actually really cool to partner with somebody, but also I want to share with you when it's completely inappropriate. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. All right. Now when I first got started in this business, I started getting a little bit of traction, I was studying a lot of traffic strategies, and I didn't know it at the time but I literally was taking this piece of paper in the middle of my internet marketing class, and I was drawing out a funnel, a sales funnel. And I was drawing from a squeeze page, to a thank you page, over to an affiliate offer, and there was an email sequence. And I was learning how to put all this stuff together. I had no idea that I was drawing what is now commonly known as a sales funnel. And it was super cool, and there was all these really cool things that I was drawing, this really detailed little map of how this was going to be all working out. And I walked up to my internet marketing professor, this was about two and a half, eh, this was way longer than that. This was probably three and a half years ago now, four years ago. And I walked up to him and I said, "Hey, you know what? Hey, great class. I never want to come back." And he's like, "What?" And I said, "Look, it's like day two and you just asked me what SEO stands for. Like, I've been studying this stuff way longer than you probably have been." I didn't say that part. But I was like, "Look, I don't want to come back." And he's like, "All right, fine." And I held up this piece of paper, that funnel, and I said, "I'm gonna go build this instead," and he, I thought he was going to say no. But he said something that probably changed my life. He said, "Okay. You can leave, don't come back the rest of the entire semester. And what you're going to go do is you're going to hold a class on your own. And at the end of the semester, I expect some kind of deliverable." And so what I did is I looked around in class, and I looked for the other kid that looked like he was just bored out of his mind because he just knew this stuff already, and I was like, "Hey, let's go." And we left class for the rest of the semester. And we, every single day, held class for three hours. We called it class, but literally all we were doing is we were trying to make as much money online as we possibly could. And that's what our class was. And it's super unique, it was really, really cool, I can't believe he actually said yes to that. And so that's all we did. We sat down and we just started executing the plan. I said, "Hey, okay, here's the plan." And I, his name's Ben Wilson, he's one of the first interviews on my podcast, by the way. He's about to launch his own. Anyway. And he ... I was like, hey, here's what this is. I didn't know it was a funnel that I was drawing. But I was like, first we're going to send it to this and then we'll go do this, and then we'll go do this. You know, it was all this cool automation and I was kind of patch working together these different systems that weren't really supposed to work together but I somehow in weird ways got them to. And we went and we got a Clickbank offer and the coolest thing happened. We went and we grabbed this Clickbank offer and we put basically together an affiliate funnel. Using some free software for some crappy landing page thing. And we thought through all the lines of copy and we thought through the headlines. All that we could, we were just focusing as hard as we could on when to say this line, and when this line. And we took this video from here. It was just really, really fun. And I was like hey, I have no money. We're gonna put fifty bucks in, let's say, on ads, and I learned some really awesome traffic driving strategies. This is literally before I even learned who Russell Brunson was by like a month before I learned who he was. And it was really, really cool. I went and we put fifty bucks in and I was like, okay, let's see if it works. And we went to bed. And that night, I woke, the next morning I woke up and I was really, really excited. I had a hard time sleeping because I was so excited to see what would happen. I was like, we're gonna be rich! We're gonna be rich! This is gonna be amazing! And not from fifty bucks, but just to prove the concept and knew we could scale afterwards. And so we put fifty bucks in, and I open up my account, and there was fifty dollars in there. It was like fifty-something. Anyway, we basically, we broke even. And I was like, God! No way! Oh my gosh, we broke even, we broke even! Dude! And I called him up and I was like, "We freaking made it!"

"Steve, what mic and setup do you use?" Well, here that is too! Hey, what's going on everyone, this is Steve Larsen and you're listening to Sales Funnel Radio. Now, this is the Power of Publishing, How to Create a Podcast, Part 2. The reason I did it this way is because, at the beginning, the first episode, part number 1 of this was really me diving into how I come up with my podcast content. It's something that I get asked frequently, how can you generate that kind of content over and over and over and repeatedly? Week after week? So, part number 1 was all about that, if you've not heard it I encourage you to go back and listen to it. So, this episode though, what I want to dive into is more about a few more of the rules of podcasting, there are some rules if you actually want to be successful with it that I've noticed as I've not followed them and a lot of it's been haphazard, if I've not followed these rules then I've not been successful with that episode, if I have then they go great. So, I want to share with you what those things are and then I'm going to share with you, how do I actually get this thing recorded now? I want to tell you real quick what the software is that I use, the kind of mic as well as how do I actually publish to fifteen different platforms with a single click? I make this thing as super turnkey as possible, which I have to, because I have a full time job working at Click Funnels and so it's kind of a trick and I'm a true believer that stress creates fantastic systems and this has been no different. I'm really excited to share with you guys how I've actually finished this. So, with that I'm going to jump right into this next episode. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels and now, here's your host, Steve Larsen. All right you guys, so let me dive a little bit more into this, only because I think the tech side and, what kind of mic do you use and all that stuff, I don't think it really matters that much, I'll dive into that in a second but I just want to run through some rules of podcasting. Number 1, you cannot be boring. Everybody, I don't care where you are, what you're doing, unless you're in the gym, jack up your shoulder, raise your arm right now and say "I, state your name, will not be boring". What's funny is, most people are so afraid of messing up that they don't do anything anyway, ever, it keeps them from taking action and so by merely taking action you will set yourself apart from so many people because you're seriously just moving. Since you're moving, you might as well not be boring and you do that by telling stories, you do that by getting excited about your own message. I love music, you guys, I love it. I love going to live concerts, it is one of my favorite things on the planet and I don't know if you guys ever heard the band Incubus? I saw them live at Redrocks Amphitheater, 20,000 people, I was on the 4th row, anyway, I've seen a lot of concerts, total concert junkie in my day growing up and I love an artist that loves his own music and you can see it and you can tell it and I believe that's true for marketing in your message and how you interact with your community and the culture that you create. People will love you if you love what you're doing, it's contagious. It's not something that you can hide behind and so when you're creating these pieces of content, you can't be boring. Get excited about your own thing, get passionate about it, act like somebody's threatening it, get really intense about it. Sometimes I do that, I will literally do push-ups here on the side of the desk before I get started. Stay controlled, get really, really intense about it, grrr freaking funnels, who's gonna tell me they're wrong? You know what I mean and I get pumped about it and have courage to publish that stuff and that leads to the second thing. Publishing is cool but you gotta publish with a purpose. As you publish with purpose, meaning, I don't just put a podcast out there merely to just fill your air with my thoughts, I'm not doing for my own health, I want you to go to salesfunnelradio.com and subscribe and rate. I want you to go to salesfunnelradio.com and download the free website that I created out of click funnels for you. I want you to go do those things, when you go out and you start thinking through your messaging, you've got to put together the reason why you're actually doing it, which is really, really important. Just know that your publishing is a means to and end and while it's good to continually give tips, but what's the purpose for you? After a while you'll experience burnout if there's not a purpose and a theme that you're shooting towards. I'm exhausted right now, I've only slept a few hours the last few nights and there seems to be this constant theme in the past and I would not have the wherewithal and the energy and the gusto do this if I did not belie

"Steve, how do you come up with content?" Well, here it is! Hey what's going on everyone. This is Steve Larsen and you're listening to a special segment of sales funnel radio. Now, a lot of you have asked, "Hey Steven how do I set up a podcast? or how to publish or how do you come up with things to say every single time? How do you get consistent with this? What's your routine? What kind of mic do you use? How do what to say? How do how you should say it?" and all those different aspects. And I'm excited for this episode. I think you guys are gonna enjoy it because I've had a lot of questions and I'm going to drop some answers here. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. All right you guys are really, really excited for this. Now, right off the bat I'll tell you, this episode, I'm calling it the power of publishing and I'm going to ... I've talked about this before in the past. I've talked about how publishing is power. It helps you with so many things but I don't want to think is ... My podcast is growing like crazy. It's definitely not the top podcast out there. I know it's not. But my podcast is really only 10 months old. I mean, really? Maybe, actually, not even that. The first month I had, I think, 1,100 downloads and it was all organic. 1,100 downloads than 1,400 downloads, then went to 3,000 and 4,000 then jumped up to 5,000 in a month, and then it did this massive spike and went to 8,000 a month and over 9,000. And we're not even halfway through this month as it is, and I can tell we're going to blow past this previous month as well. And it's been a lot of fun. And so please don't think that I'm saying, "Oh my gosh. I am the expert. I'm the guru." But I have figured out a few things of how sales works and it's been working for me, it's working great. So, and the followings been exploding and you guys have been great. So, I want to show you guys, and beg you and urge you that in your personal business, and in the things that you're doing, whether it's a business or you just feel a need to podcast, or publish, or whatever, video, audio, anything, written. I don't really like to write that much unless it's a sales letter, or sales copy. But some people like that. Whatever it is, choose some kind of platform and just stick to it. The weirdest things begin to happen, the coolest things begin to happen. You become an authority figure you become somebody ... You start to build a tribe. I think one of the coolest aspects of this, and why I've enjoyed it so much is because I have perfected my own craft far more. And selfishly, it's one of the major reasons I wanted to do the podcast in the first place. And it's worked. Holy crap, it's worked. It's worked really, really well. I helped do the fulfillment for Russell Brunson's Two Comma Club Coaching program, and once a week for about four hours every week we jump on and I do a four hour Q&A call, and we dive into people's businesses and help them create products that will ... We're trying to them make a million dollars with that product. And it's really cool. Super unique offer. But after six or seven times, I turned to Russell and I was like, "Dude one of the coolest aspects of this is that I'm getting better at my own craft. I already knew the material but the depth and how it fits, and all these extra scenarios is just so amazing." And he's like, "Yeah, it's one of the coolest reasons." And it's funny because I remember way back in the day, it's probably what? Two years ago, three years ago, I decided I knew I needed to start publishing but I did not want to do it. There was so much mental ... huge mental block for me in publishing because it was like "What do I come up with every single time I do it? How often do I do it? How does it work? How does the tech work? What do I say? How do I say it?" And those are all the big questions that I had and I've got a lot of those questions recently from you. So I'm excited for this episode and how to do it. It's funny, one lady reached out to me shortly after I started this podcast, and she was like, "Stephen were you a radio announcer?" And I was like, "No." She's like, "It sounds like you got a radio style voice. I expect to hear your kind of voice on the radio." And I was like, "Aw, I appreciate that." She's like, "Keep going with that. That's awesome." That's one of the first little wins that I had. It was shortly after I started the podcast and it kept me going, and I'm like, "Oh my gosh. it's so cool." But even before I started this, I had a periscope channel. A lot of you guys probably don't know that about me. I had a periscope channel. I was following Russell Brunson. He had no idea who I was and we were ridiculously poor, and it was ... This was a story I was not planning on telling you guys. But I was in a period of college where I was in the middle of my marketing

Lets get one thing straight here... WHAT is an entrepreneur and are you one? What's going on guys? You guys ready for the greatest episode of Sales Funnel Radio ever, until the next one comes out? Me too, let's get started. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. Hey guys, I'm super excited for today, this is going to be awesome. A lot of you guys know we just got a house recently, we just got a house, and my wife and I were getting used to the new chores that come with home ownership, you know what I mean? There's yard work, there's all sorts of stuff that you would not think about until you actually own your actual house, which is awesome, and it's been a whole lot of fun to do so. Funnels certainly have played a role in our ability to do this and be this. We know that realistically, we'll probably pay the house off in just a couple years here, and we're super excited about that. It's not a mansion, but it's much larger than we actually need, but it's very fun. I'm not bragging, but I just want you guys to know what's possible out there if you guys are just barely getting started, which I know a lot of you guys who listen to this are. So anyways, I was outside the backyard, and I was doing yard work. Actually, I really enjoy yard work, it's therapeutic for me, mostly because I'll toss on some podcasts, and I'll just lose myself a little bit while I'm doing stuff. I was in the backyard, and I was doing a few things, and I always like to find new podcasts, I don't know why, I just really like podcasts. I've personally gained a lot from them. Anyway, I like podcasts a lot, and so I'll go download tons of them. I have a huge list of them, and sometimes I'll just go open up my phone, and just start looking at random ones, and I always binge listen to someone's podcast, I'll listen to like 15 episodes at once, and decide if I want to keep going on it, you know what I mean? Well, there was this new podcast, and it will remain nameless, but it was so funny. I don't know if it was just episode number one, or what, it sounded like it was a podcast that was just barely starting, but it was this guy who was getting up ... And again, I'm not badmouthing him, but I am blatantly disagreeing with him, okay? If anyone's offended by that, whatever... Anyway, so this guy gets on and he's like, "Hey, thanks so much ... Thanks for joining my podcast." And he starts going into a few little pieces and tips, things like that, and he was extremely ... It always bothers me when people just get up, and they just try and prove how awesome they are. It's like, "Okay, let your content prove that," you know what I mean? Anyway, so he gets up, and he starts naming all these stats, and it's very professional, and I can tell he probably starches his shirts, you know what I mean, you know what I mean? I was like, "Okay, you know, this doesn't ... Already I don't really want to keep listening to this." But he said one line that about made me hit the floor... I couldn't believe that he made this statement that he did, and when he said it, I actually rewound the podcast, because I was listening to him at two times speed, and you know, because you can listen faster than you can talk and read and all that stuff, or you know, out loud anyway. I re-listened to it, and I was like, "Oh my gosh, he actually said it." He just listed all these stats out about himself. Is he just full of it, or is this a real thing, you know? It's not my podcast nature to typically go badmouth somebody else, so I'm so sorry if this is ... It's not the normal culture, but it's just, ah, what he said really threw me off. What he said was, "Entrepreneurs are not marketers." And I was like, "What the heck did you just say? Wait, what?" I went and I rewound it, and he said, "Entrepreneurs aren't marketers." I would like everyone on this podcast to know that yes, yes they are marketers by nature, because an entrepreneur is somebody who's proving an idea, therefore that means they're selling. What is selling? It's an arm of marketing, right? It's marketing, it's all marketing. Me doing this podcast right now, whether or not I want it to be, is a form of marketing, does that make sense? We've gone over the difference before, between what sales and marketing is, right? Sales is what happens when it's face-to-face, what you're actually saying to the person, right? What are you saying on the webinar, what are you saying when they're inside the funnel, what's on your sales video? That's why it's called a sales video. However, marketing is the act of getting people to your face, so it's all the other pieces that go into actually getting them to walk up to you, right? What actually gets them to your funnel, what actually gets them to your webinar, or whatever it is. That's the act of marketing, and it doesn't stop when sales start. Marketin

You're not alone, but it'll sure feel like it sometimes. Here's how to deal with it... What's going on guys? You guys ready for the greatest episode of Sales Funnel Radio ever, until the next one comes out? Me too, let's get started. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. Hey guys, I'm super excited for today, this is going to be awesome. A lot of you guys know we just got a house recently, we just got a house, and my wife and I were getting used to the new chores that come with home ownership, you know what I mean? There's yard work, there's all sorts of stuff that you would not think about until you actually own your actual house, which is awesome, and it's been a whole lot of fun to do so. Funnels certainly have played a role in our ability to do this and be this. We know that realistically, we'll probably pay the house off in just a couple years here, and we're super excited about that. It's not a mansion, but it's much larger than we actually need, but it's very fun. I'm not bragging, but I just want you guys to know what's possible out there if you guys are just barely getting started, which I know a lot of you guys who listen to this are. So anyways, I was outside the backyard, and I was doing yard work. Actually, I really enjoy yard work, it's therapeutic for me, mostly because I'll toss on some podcasts, and I'll just lose myself a little bit while I'm doing stuff. I was in the backyard, and I was doing a few things, and I always like to find new podcasts, I don't know why, I just really like podcasts. I've personally gained a lot from them. Anyway, I like podcasts a lot, and so I'll go download tons of them. I have a huge list of them, and sometimes I'll just go open up my phone, and just start looking at random ones, and I always binge listen to someone's podcast, I'll listen to like 15 episodes at once, and decide if I want to keep going on it, you know what I mean? Well, there was this new podcast, and it will remain nameless, but it was so funny. I don't know if it was just episode number one, or what, it sounded like it was a podcast that was just barely starting, but it was this guy who was getting up ... And again, I'm not badmouthing him, but I am blatantly disagreeing with him, okay? If anyone's offended by that, whatever. Anyway, so this guy gets on and he's like, "Hey, thanks so much ... Thanks for joining my podcast." And he starts going into a few little pieces and tips, things like that, and he was extremely ... It always bothers me when people just get up, and they just try and prove how awesome they are. It's like, "Okay, let your content prove that," you know what I mean? Anyway, so he gets up, and he starts naming all these stats, and it's very professional, and I can tell he probably starches his shirts, you know what I mean, you know what I mean? I was like, "Okay, you know, this doesn't ... Already I don't really want to keep listening to this." But he said one line that about made me hit the floor. I couldn't believe that he made this statement that he did, and when he said it, I actually rewound the podcast, because I was listening to him at two times speed, and you know, because you can listen faster than you can talk and read and all that stuff, or you know, out loud anyway. I re-listened to it, and I was like, "Oh my gosh, he actually said it." He just listed all these stats out about himself. Is he just full of it, or is this a real thing, you know? It's not my podcast nature to typically go badmouth somebody else, so I'm so sorry if this is ... It's not the normal culture, but it's just, ah, what he said really threw me off. What he said was, "Entrepreneurs are not marketers." And I was like, "What the heck did you just say? Wait, what?" I went and I rewound it, and he said, "Entrepreneurs aren't marketers." I would like everyone on this podcast to know that yes, yes they are marketers by nature, because an entrepreneur is somebody who's proving an idea, therefore that means they're selling. What is selling? It's an arm of marketing, right? It's marketing, it's all marketing. Me doing this podcast right now, whether or not I want it to be, is a form of marketing, does that make sense? We've gone over the difference before, between what sales and marketing is, right? Sales is what happens when it's face-to-face, what you're actually saying to the person, right? What are you saying on the webinar, what are you saying when they're inside the funnel, what's on your sales video? That's why it's called a sales video. However, marketing is the act of getting people to your face, so it's all the other pieces that go into actually getting them to walk up to you, right? What actually gets them to your funnel, what actually gets them to your webinar, or whatever it is. That's the act of marketing, and it doesn't stop when sales start. Ma