SFR 70: Ecomm Funnels! Special Interview with Bryan Bowman

Amazon, Walmart, Etc. Secrets of the ecommerce world ...

What's going on, everyone? This is Steve Larsen and you're listening to another fantastic episode of Sales Funnel Radio. Now, this episode is part three of our six-part series where I'm diving deep into the six different categories of people using ClickFunnels to blow up their businesses.

This episode is all about eCommerce and there's a lot of ways to pull off eCommerce, there's a lot of ways to do it, and a lot of questions that everyone know who's in eCom has the answer from their beginning. Am I going to self-fulfill? Am I going to drop ship? Am I going to go for high ticket, low ticket, high volume? Am I going to brand it?

Is it just going to be a straight sell and one off? Is it going to be community behinder? Am I going to be the brand behind it?

There's a lot of things involved with eCommerce much like any business but I think I really enjoy what my guest today has to offer. I would take notes, see how he's doing it. He's got a great community behind him called ecomunderground.com and he's got a cool little offer for you guys at the end which I think you'll enjoy. Anyway, massive value, it's free for you so anyway, I think you guys will enjoy it.

Let's jump into this episode and we got three others coming up deep into the industries that I know out of one of the six applies directly to your business. I hope you guys will enjoy the series so far, let's jump right into it.

Announcer:

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels and now, here's your host, Steve Larsen.

Steve Larsen:

All right, guys. How is it going? I have with me a very special guest today and honestly one of my favorite categories of sales on the internet in general, very excited to learn more of the deep, dark ninja secrets of how to make this work. We're going to talk about eCom strategies today with the expert and my friend, Bryan Bowman.

How are you doing, man?

Bryan Bowman:

I'm doing amazing. How are you doing, Steve?

Steve Larsen:

I'm doing awesome, living the dream. Doing really good. Hey, thanks for being on the show here, like I say and eCom is probably one of my favorite, one of my favorite personal category for income generation, whether someone doing it on the side or it's a full-time thing.

What a lot of people would probably realize is that when Russell went out and hired this data scientist to come through and look up through all the users of ClickFunnels and try and find patterns, eCom was actually the highest revenue generating industry overall out of all of them.

Everything, info products, I mean anything. If you guys want to pay attention, I mean, get a piece of paper out, take notes.

Bryan is going to drop some massive gold here and super excited for you guys to learn more about eCom which is a space I'm personally very interested in as well.

Anyways, Bryan, if you can just let us know how did you even get into eCommerce? It's a newish industry as far as kind of the wave of the internet taken over things.

Bryan Bowman:

Yeah, yeah, for sure, man. I mean, first of all, just to back up what you're saying, there is something really powerful about selling physical products.

Steve Larsen:

It's so cool.

Bryan Bowman:

This is something that I'll talk about a little bit but I do want to talk about how you don't have to choose one or the other and this is really what a big part of my message is right now because it's what we're doing in our brands and it's what's working in my community with my students is that what I have found, because I'm really, really entrenched in the physical product sellers universe or world. There is this mindset that it has to be one or the other.

Where I'm really shaking things up is I'm telling people that we can have it all and physical products have their own power but info products have their own power as does a third category of product that I'm going to encourage those who really want to build a well-rounded business and a business that's going to be sellable and build an empire that I think they need to have as well.

We'll leave that for a minute and I'll answer your question, I'll answer the first part of this which kind of like my backstory. Yeah, man, I've been involved in selling I guess products online or physical products for a long time.

For me, it was really a hobby like literally all the way back to college I was buying, it was crazy, I would buy books and I still to this day I'm understanding why this worked but it's still a little confusing to me. I would buy books on eBay and then turn around and sell them on Amazon. The quickest arbitrage ever.

Steve Larsen:

It's straight up arbitrage, that's awesome.

Bryan Bowman:

That is available to everyone like everyone can go on eBay but I mean, I'm kind of joking like not understanding why. I mean, it's because of the confidence Amazon has.

People trust Amazon so much so some people feel like a little sketchy about eBay, maybe they don't want to buy from there and literally I would buy textbooks for five bucks and sell them for 55 on Amazon. It was crazy.

 

Steve Larsen:

Geez.

Bryan Bowman:

That was like a little side gig in college but I've been always leveraging the internet to sell physical products but really where it got really serious for me was about four years ago and for some of your listeners, they maybe selling on Amazon or maybe they've heard about this Amazon gold rush that's happening and four years ago it's kind of the wild west.

I mean, FBA was around but not a lot of people were using it. That's where I started and basically FBA is where you can send in all your products to Amazon. They fulfill the orders and you just create the brand and ship everything off and then list on Amazon. Now, that was awesome.

You're leveraging Amazon's traffic which is very cool.

At the time, I need to figure out what I was going to do because we've talked about this a little bit, Steve. My wife was having some health issues and we were just trying to figure out what do we do because I needed to be home more, there's no way I could keep working my corporate job as actuarial consultant like traveling all over the place.

I needed to figure out a side hustle that was going to make some extra money and ultimately free me from my job and that's really why I double down.

Literally I would work all day long in a cubicle like nine to five either traveling, doing actuarial stuff, come home, eat dinner, and from like 7 PM till 3 in the morning, I was creating listings, working with my designers in Germany.

Then I was talking to manufacturers in China at 1 AM because they are like on the complete opposite time as us in the U.S. and I'd be Skyping with them, seeing the factory, seeing samples. It was crazy.

That's how we launched our first brand on Amazon and started leveraging that platform and really pretty quickly I think maybe because...