SFR 71: Retail Funnels! Special Interview with Joe Giglietti...

Groceries, Restaurants, Clothes, etc. Joe spills the beans on HOW to drive WALK-INs to Brick and Mortar businesses...

 

Steve Larsen:

What's going on everyone? This is Steve Larsen and you're listening to another episode of Sales Funnel Radio. This is part four of our six part series, and the highlight of today is going to be all about retail funnels, brick and mortar style. This is an interesting category of funnels that we put together, because it does go and transcend across a lot of different areas.

The person I'm going to be interviewing today, his name is Joe Giglietti. Joe, I respect him like crazy. Personal friend of mine. Really, really enjoy any kind of time I get to spend with him. I always learn from him quite a bit. He has a great story he's going to share with you, and then also he's going to dive through the funnel he uses to get people to show up.

It's not just about leads with the retail world, it's all about walk-ins and getting people to come and actually step into your store, whether it's a restaurant or grocery store or whatever it is.

This is not including the professional services category, that category includes dentists and lawyers and doctors. People who there's some kind of specialty involved with it. We call it the professional services. This is not that, this is retail/brick and mortar.

You might think grocery stores, you might think restaurants, you might think Best Buy, those kinds of places. With that, we're going to dive right into the episode.

I would grab a piece of paper because I literally filled an entire thing of notes again on beautiful concept, amazing things that I know that can transform your business, especially if you're jumping into the retail space. It is a different style funnel than the other funnels, which is why it's its own category. With that, let's jump right into this episode.

Announcer:

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Steve Larsen:

Alright, alright. With me today I've got a very special guest, who is representing the retail/brick and mortar space in this special six part series. This would be part four. What he's going to teach us is how he's been using Facebook ads and funnels to drive his business and help other businesses with their own companies and their successes.

I first met this person, I don't even know, it's probably a year ago now. Immediately fell in love with what he believes and what he does. As we started to get more and more of a relationship, it became very apparent that he and I actually have very similar views on the world, beliefs on it, what we're here to do, providing value.

It was really a cool thing to bond over. Anyways, with that I want to welcome you to the show. This is Mr. Joe Giglietti everyone.

Joe Giglietti:

What's up man, thank you so much. I am super stocked to be here on the show with you. I know there'll be lots of energy because I'm with Steven. You guys don't even know. Before we even got on here we were screaming at each other through Voxer, like those motivational things Steven does. It was great.

Steve Larsen:

It's so fun. I don't know how that started but one day I just started, I was like, "This is Russell Brunson, this is my mentor. I can't screw this up. What's up..." You know, I was like ...

Joe Giglietti:

Do all your other guest call you and go crazy on Voxer too? [crosstalk 00:03:20]

Steve Larsen:

No, you're definitely the first one to ever do that.

Joe Giglietti:

Okay, awesome. I'm proud, I'm proud.

Steve Larsen:

Actually, I think I'll toss it inside if you're cool with it.

Joe Giglietti:

Yeah, absolutely sure.

Steve Larsen:

I'm going to put in the show.

Joe Giglietti:

I think it's time to give you a little dose of what you give Russell, I'm told, almost every day. Do you know what today is? Do you know what today is Steven? Today is the day that you get to Funnel Hack.

Today is the day that you get to change people's thinking. You get to change people's action. Today is the day you get to change people's focus and thereby change their lives.

Today is the day that you get to tell the world how to Funnel Hack. Are you with me? Shout yes.

Steve Larsen:

Yeah baby. We get... Let me hear your war cry.

Hey, thanks so much for joining though. I want to dive into a little bit more about how I met you. For everyone who's listening on the show, we were building some funnels. This was back when Russell was taking clients. We were building, it was for your daughter.

Joe Giglietti:

Yeah.

Steve Larsen:

It was for Emily. I just remember talking to Russell after we saw some videos of you guys doing stuff. He's trying to show me, showing about the client, showing what were going to do and the funnel we were going to build. I was like, "Man, this girl is incredible."

Then I immediately had the same thought, it was like, "Her parents must be incredible for her to be like that." Then it was a few months later, then I actually met you and I was like, "This guy is incredible."

I actually went to Dan Henry's and you were speaking and, no joke, I was like, again, "This guy is incredible again." I actually thought you bar none were the best speech of the entire thing.

Joe Giglietti:

Thanks man.

Steve Larsen:

I'm dead serious. I told Russell when I came back and everyone else. I was like, "He just crushed it." You were taking off. You were telling these amazing stories of things you had been going through at the same time that we were working. I had no idea about any of it.

Anyway, whatever else you'd like to go into or share, whatever, but do you mind telling people a little bit about the backstory of how you got into this world, sales funnels, funnel building, and what put you here?

Because I know you've been around, you're certainly a professional. You went around, real estate, right? You did lots of different things.

Joe Giglietti:

Yeah.

Steve Larsen:

How did you end up here?

Joe Giglietti:

I'm an entrepreneur...

I did take one job out of college, I lasted two months. I had to go because I told them they had all kind of things they needed to do and I was going to fix it for them, and they were averse to change. Surprising, right, a corporation averse to change.

Steve Larsen:

Yeah, that's the first thing that happened

Joe Giglietti:

Yeah. I'm like, "I think I'm going to go do my own thing." So I went and started a real estate business and was investing in real estate. Really learned marketing there. At first I didn't know I was learning marketing. It was like the general public that's like, you think about marketing you're like, "That's a category." You're like, "Oh yeah, just do some marketing." What does that even mean?

Steve Larsen:

I know it's so fluffy for a while. Yeah, it's totally fluffy for a while.

Joe Giglietti:

So yeah, we did all kinds of stuff t...