SFR 106: Firing A Customer

The Customer Is NOT Always Right…

What's going on, everyone? This is Steve Larsen. I have a little bit of an unfortunate episode.

Welcome to “Sales Funnel Radio” where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels and now here’s your host, Steve Larsen.

 Hey guys. I am ... I love podcasting, I love talking with you guys, and it's been fun. I feel like ... especially the last week because I've been traveling, going around all over the place, I've had a chance to meet a lot of you and it's been a whole lot of fun.

Okay, this is gonna be a little bit of a ... I don't know how to say this. I know that what I put out there, there's not many other people who are. I know that. I'm not cocky about it, but I know it. I don't know anyone else who delivers to the level that I have been. I don't know any ... You know what I mean? I'm not saying I'm the best. I'm not saying that I'm ... I'm not drinking my own Kool-Aid. I'm very against that also, but when someone gets sassy with me and saying that I'm not delivering. That's saying that.

I know that I am. That is one of the fastest ways to piss me off. It's funny because Russell's actually the exact same. He and I had many conversations about it when we were ... I put so much heart and soul. I am not with my family right now. I'm not with them for a solid week because I'm going out and doing things that frankly, there's a few things I know that I really wish they had gone better that I didn't get paid what I know I was worth, but I did ... You know what I mean?

That's fine. That's fine. I'm not trying to drink my own Kool-Aid again, but when someone comes out and they start taking advantage and acting like I owe them something that pisses me off faster than anything else on this world. I owe nothing to anybody. You know what I mean? Because it's so deep seeded in my brain to over deliver stuff, I'm fearful. It's a fear I have. Maybe it's a false belief I have that I have to over deliver on a massive scale constantly. Anyway.

I have been chatting with somewhat of an angry customer. They bought one of the $100 funnels. Guys, I took down all of the $100 funnel options. The reason I did it is because I didn't like the client that was being attracted to that. My stuff is worth way more than $100. I don't even start talking with someone to build their funnel unless it's at least a 50 to $100,000 range with royalties in the back.
$100 funnel? Not a huge fan of who that attracts. I'm not saying that everyone's that way. I am not blanket statement. I know that everyone's different.

Everyone's got that, but unfortunately, there's been a few instances where it's attracted an individual that believes that $100 is a billion dollars, and I owe them my life. No. That's extremely cheap. It should be way more than that. You know what I mean?

Anyway, I just wanted to read without actually ... I'm not gonna tell you who it is that was saying this. I'm gonna keep confidences. I'm gonna keep ... But I want to read a little bit of an email strand that's been going on back and forth with somebody who ... Man, I'm trying to bite my tongue, guys. I'm not much of a swearer, but holy crap. Oh, my gosh. There's a few parts I didn't record of this. I was pissed and still am. I'm gonna record it in the heat of this, which may be the best thing. Anyway.

Please understand as I read this, whoever said the phrase that "The customer is always right" got straight A's in school, read about business, but never did it and has no idea what the freak they're talking about. The customer is not always right. They are not always right. If you want to work with your dream client, it also means that you don't work with other clients on purpose. I am probably one of the only people I know who is willing to fire a customer, a customer.

I don't give a crap if you have the money to spend to actually buy my thing or hang out with me. If you're a jerk or an id' or you're a pri', my gosh, I will give you your money back and I will fire you. What a concept. I don't get ... Oh, man ... Okay. I'm gonna reign it back, reigning it back.

I'm not talking like you, the listeners, if you're this individual just so you know, but I'm fired up. I want you to know why and I hope that you ... What I'm trying to do is I'm trying to elevate the customer that you work with and treat yourself well because there are jerks. There are idiots. There are people out there who want to take advantage of you every single straw that they can and protect yourself and be okay with that.

Don't just work with anyone. If you're trying to get cash, I understand that you need to do that. I understand. I did that for a long time, too. But, man, you get to the spot though where you're like, "You know I actually could choose who I work with." It's amazing to do that.

I'm gonna go ahead and read this. I just increased my support so this guy said he sent an email a couple days ago. I didn't see it. I apologize. Emailing me directly, PM'ing me directly, going straight to me on Facebook that's not my support; that's me. You know what I mean? Sometimes people will send messages directly to me. I am not my own support because I'm focusing on building cool stuff. I'm not my own support.

I'm very involved with it, but I'm not. Anyway...

He kept sending me personal messages. I hadn't got a chance to look at my messages for a while. Anyway, he said, "This is the second email in four days. I ordered" ... There was a funnel on there that was for 100 bucks called the smartphone insurance funnel. He said, "I only received one funnel. It was supposed to be three. I didn't receive the marketing course and you weren't funnels to model or the affiliate insurance companies to work with. This is supposed to be a done for you funnels. It's not."

"I hope the MLM funnel system coming out on Thursday delivers what it's promising." I was like, "What on Earth?" ... This is my response, "Hey, man, I'm totally confused. I don't offer what you just described," which is true. I was like, "What are you talking about? I don't give any of that stuff." I said, "The smartphone insurance funnel comes alone, not with three. None of my sales material has ever talked about a marketing course or affiliate companies to work with."

Getting in more details. "I've had an issue with a few idiots stealing my stuff and then posing as me. Pisses me off. They're jerking around with my name and my brand. Can you give me more info so I can nip this?" I was trying to be open and real and just let him know what's going on. Not trying to be, "Thank you for your concern. A customer service representative will get back to you within a few hour." You know what I mean? I hate that crap; just be real. Anyway.

He sent a few screenshots over. I realize that some sales copy that I had written had talked about him getting what he was talking about, but it was never intended ... I was never ... What he bought, never came with these other things, ever. Ever. All the other people that ever got it, it never came with those thi' ... That was not a part of it.

Sa...