SFR 107: Creating A Customer Salesforce…

It’s one thing to have a dedicated sales team, but it’s the big leagues if you can turn your customers into their own sales team

Hey, what's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

 Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. And now, here's your host, Steve Larsen.

What's up, guys? Hey, I hope you're doing great. It is a Monday morning, which frankly might be kind of weird, but it's actually my favorite day and time of the week. Call me workaholic, but it's true though. So, I wake up on Mondays just a-smiling, and I jump out of bed, and I'm so eager to get started on the week, and I know that's weird, but whatever. It's true, so I thought I'd just tell you. Anyways, it's Monday morning. In about an hour and a half here, my wife and I, along with our two little girls we are going to the doctor, and we're going to find out what the gender of our new little baby is, and we're very, very excited. We have two little girls already.

I think it's gonna be another girl, and I think I'll be the only guy in the house here, which is fine by me. Anyway, we'll see what it is, and I'll let you guys know as soon as I do, but we're super excited about that. Anyway, I thought I'd just throw a quick podcast out to you guys because I wanted to quickly just let you know about something that I've been implementing lately that I'm real excited about, and honestly my customers are too. You guys know ... I mean, obviously ...

This is starting my ... Let's see, what is this? One, two, three ... This is beginning my fourth week alone of self-employment, and things have gone very, very well. We've done almost 70,000 in sales, and we haven't really even optimized stuff yet.
You know what I mean? I'm only selling once a week, really, and on my webinar, my live webinar, every single week, and I will plan to be doing the live webinar every single week for probably quite some time because it's been kind of interesting.

The first few times I've done it, I haven't changed anything from one script to the next, but especially this last one, I felt it. I felt where I needed to make the changes. I felt where the lag was, so I'm excited. I'm excited to go and I'm going to start switching those things out, but it's been interesting to go through ... There's a billion things I got to get done still, I mean, obviously, who doesn't have a big to-do list?

But I've got this huge whiteboard over here on the side, and it's just chock full of stuff. It's loaded, it's loaded with tons of things that I need to be getting done, and do, and I ... Anyway, the whole thing's been a lot of fun, but it's been neat to go through and prioritize stuff. So number one priority for me, obviously, has been just to sell. Sell, sell, sell, sell, sell, sell, sell. You guys know I am a huge advocate of the book, Ready Fire Aim, which talks about stage one, zero to one million, that's the only thing that matters. Just sell stuff.

So, I've been selling things like crazy, been fulfilling on them like crazy, and I've been mostly just focusing on the actual course itself that I've been selling and all the little mini things in them. It's been a ton of fun to go through and do that. Lot of work. Holy smokes. When I created the Secret to Master Class Program inside of Russell's two comma coaching, it was from stuff that already existed and I was just organizing it.

And that's how I made the first pass of content. And then what I did though, was I came back around as I was hearing people's feedback. Then I went back through and I created all the extra courses and extra things, and extra trainings that were needed to plug the holes inside people understandings, just to make sure all the bases were covered, you know what I mean?

That's kind of what I've been doing this first time, is I've been going through and I've been building it from scratch, raw, just the very beginning. Zero to a hundred. But then I go back through after I see people going through it, and all their feedbacks, and all their questions, and all ... That's the reason I do live Q and A's with them every single week.

It's so that I can get through and see, like, they're all still struggling with X. They're all still struggling with Y, or Z, you know what I mean? And then I go back through and I do a second round of filming. I do a second round of product creation. I go plug in all the holes, and I go plug in ... And that's exactly what's been going on here.

So I've been ... it's been a lot of fun. It's been a lot of fun. It's a ton of work, but my gosh, it's a lot of ... I mean, I was on ... I think I told this to you guys, I can't remember if I did or not, but I was on stage speaking at two different events this last week, back to back, which was kind of nuts.

And this guy walks up to me afterwards, and he goes, "That was fantastic, first of all." And I was, "Thank you." You know, I said, "Thanks. That's awesome." And then he goes, "I was sitting there though, and I was trying to figure out the word for you." I was like, "What did you mean?" He's like, "The word that describes you. There's something about you and I don't know what it is." And I was like, "Okay, what it is it?"

And he goes, "It took me awhile, but I think I figured it out. You're giddy." I was like, "You think I'm giddy?" He said, "Yeah. You're 100% giddy. Are you kidding me? You're standing on ... you're doing the ... It is so easy to see that you love what you're doing. And it's refreshing. Thank you. It's so freaking awesome to watch that."

And I was like, "That's nice of you. I appreciate that." And he's like, "I'm serious though. It's refreshing because most people get up and they're either sick of what they're doing, or they just got one trick or tip and that's kind of it. It's so clear and obvious that you love what you're doing." And I was like, that actually was some really cool feedback. I'm glad that he said that. That was nice of him.

I never consider myself as giddy about what I do. Maybe I choose a different word. But I am having fun with it, and it's been great. Hey, so I've been getting a lot of requests lately about ... you know what, let me get ahead and I'm just going to read this thing first. And then I'll lead into that. So I'm holding a book. This book is fantastic.

I would read this book if I was you. If I was trying to be a funnel builder. If I was trying to be an author, speaker, coach, consultant, if I was in the SaaS world, if I was definitely B2B, I would put this on your to do list. This book ... so it's a book called Behind the Cloud, by Mark Benioff and this is the story of how Salesforce pretty much went to a billion dollar company and changed the whole industry.

That's what the tag line says anyway. And it's amazing. It's a great book. And what it is, it's a series of what they call plays. Play one, play two, play three ... but of the different plays that they made ...