SFR 81: 3+ Ways To Raise Prices...

Here's how I changed my aversion to charging what I'm actually worth...

What's going on, everyone? This is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

How are you guys doing? I hope you're doing great. I hope the week has been awesome. I'm trying to publish this at least once a week. I'm not going to lie, it's been so busy. There has been times I just have forgotten. There are these other things going on.

Anyways, I apologize. I'm trying to get around as much as I can because there's a lot of cool things going on with really powerful lessons. I keep trying to capture them. I've got a whiteboard. The way I do these episodes, actually is, I've got a big whiteboard behind me. Any time I got a sweet idea or this is really cool lesson or some little nugget or something, I write it down and then I try and figure out some cool way to share with you and talk about it. Anyway, this last week has been awesome.

Actually, my favorite part about working at ClickFunnels, the last two days has been the perfect representation of why I love working at ClickFunnels. It's fast-paced. I'm always building like crazy. I think I've built I don't know how many membership sites in the last little while, huge ones. We're talking hundreds and hundreds of videos, very, very intense at times. A lot of fun though.

They're good intents, but there has been this extra thing going on that every time it pops up, I love to walk away from my computer and just observe. Sometimes I don't even have things to add compared to the brilliant mind of Russell Brunson. Whenever this happens, this very specific thing, which I'm getting to you in a second, I pause everything and I watch really, really closely. It is contagious. It's the funnest thing I've ever experienced every time it happens.

I actually remember the first time it happened. When it first started, I've been at ClickFunnels over a-year-and-a-half now, I think, which has been awesome. It's something special to watch. I think if we all got better at doing this, in fact, I know it's one of the major pieces of Two Comma Club coaching.

It's one of the major pieces of the Secrets Masterclass. It's one of the major pieces of every other successful person I've ever seen out there, especially online. It is offer creation. I love watching Russell come up with sweet offers. It is the coolest thing I've ever seen. I've watched it a ton of times. I participated in it a ton of times. I've held brainstorm a ton of times, but every time it comes up, it is so ... I can't even describe the acceleration as we start to come up with new things. I'm not going to tell you what it is, but oh my gosh, it's so cool.

One of my favorite parts of being an entrepreneur is the fact that you are creating something that has never existed before. You think about that. That's powerful. That's legacy right there. Most people are trying to figure out like, "What's your legacy? What's your legacy?" Well, for an entrepreneur, you get to experience your legacy over and over again as you create offers in a different way, but it's true when you think about it. It's awesome. It's fantastic. There's a guy who reached out to me. He reached out to me just a little while ago and he said, "I'm just a builder."

He said something like that. I was like, "Hey, how's it going?" Basically, I don't even remember the scenario. I actually don't remember the person. I just remember what he said. It was that he was writing back. He was basically saying like, "Look, I'm not worth anything. I'm just a builder. I just build funnels." That's what his mentality was as he was saying his thing towards me. I was like, "Just a builder. Holy crap, dude, no wonder no one wants to give you money. If that's your attitude about your own craft, first of all, no one is going to want to get ... if you're not excited about it on your own, don't expect others to be."

Anyway, one of my favorite movies is the movie, Hot Rod. I know it's cheesy but oh my gosh, I love that movie. It's so funny. I totally have a clip here. It reminds me of ...

Video Clip: "I use to be legit. In fact, I was too legit. I was too legit to quit, but now, I'm not legit. I'm unlegit. For that reason, I must quit."

Steve Larsen: I love that. I think it's so funny, but that's how I feel about it. People come out and they say it like, "I just do this. I just do that." No one cares about your thing more than you do. If you don't care about it that much, no one is going to care about what you do. You got to really care a lot for people who actually started caring like you do.

Anyway, you're the sole driver of your thing. You better be freaking excited about it. Otherwise, you're probably in the wrong thing if you really can't get pumped about it. No one cares about your stuff like you do.

There was a whole bunch of things I wanted to say to him, which I felt like I could not convey in writing right there.  I just get so many messages now. It's overwhelming. I don't often reply. It's not because I'm trying to be rude. It's out of self-preservation because I want to build other things in my life too and have a life in a day and get my tasks done and things like that. Please don't get offended if I don't respond sometimes.

Anyway, there was this thing I wanted to reach through the computer and shake this guy and slap him and be like, "Dude, first of all shut up. Don't ever tell me who is also a builder that you are just funnel builder. You have the coolest opportunity on the face of the planet and the fastest pace, most explosive industry that's out there, and you're telling me, 'I'm just a builder.' Shut up."

I don't want to hear that. You have the best tools that are out there. ClickFunnels, in my mind, bar none and second to none, there is no greater tool that's out there.

Some of the best training. I have a marketing degree and I don't use any of it compared to even reading a book like just even one book, DotCom Secrets.

Let alone, add in Expert Secrets or even any other marketing that's, really, out there. You have the best tools, the fastest-paced industry, lots of money in it, lots of money to be made in it, places that reconnects and you change people's lives and you're telling me that you're mopey, wake up. You know what I mean?

That's how I felt. I wanted to reach to the computer and be like, "Holy crap man, shut up." You got to change the mentality, first of all. You cannot just look at your thing, "Oh, I'm just a chiropractor. I'm just an eCommerce guy. I'm just retail."

Whatever it is, if that's your mentality, no one freaking cares.

I believe that he's wrong, first of all, for thinking that. Like, "I'm just a builder." His mentality, already, is off. He's not going to be successful with that. You're not going to develop an attractive character. That's for sure. Actually, you'll probably develop one just...