SFR 82: The "Russell Brunson Powerhouse"...

"What made Russell... RUSSELL??" After 18 months of sitting in the same room every day, I'm beginning to understand WHY Russell Brunson is Russell Brunson... maybe?

What’s going on everyone? This is Steve Larsen and you’re listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels and now here’s your host, Steve Larsen.

Hey, hope you're good. Hey, so was it this last week? We were putting on this webinar. It went fantastic. I got to watch Russell in full bore offer creation mode, and it's been fun. I mean I love watching him in that mode as well, and I try and learn like crazy. I'm trying to be a sponge. The things that I learn, I'm trying to pass 'em on to you guys. I'm trying to soak in those things. I'm like, "Oh, my gosh, this guy's like a 14 years of experience of obsessive, obsessive perfectionism and being the absolute best inside the marketing world." Like holy crap, and I'm trying to soak things in.

Well, it's been fun to watch. We put this webinar on, and it was cool to see why, and it was fun to watch why. He went back, and we were looking at the same old offers we had. We were like, "We need to fix some stuff. We could just fix it and re-put it out there," but honestly, it's completely a brand new offer. It's a totally different product.

We went out, and we launched it and it killed it. It went amazing and yet, again, I had another experience where I went back home to my wife, and I said, "Babe, I just watched him make $1,000,000 again." Like holy crap.

Russell and I were sitting back the other day, and it was fun to ... I love getting him in those moments where he starts to reminisce, and he's telling me about ... If you guys never been inside the ClickFunnels office, all across the ceiling, all across the walls towards the ceiling, there are these 2 Comma Club plaques. They're all across the walls. They're all over the place, all over the walls, all over ... in the hallway near where the bathrooms are. Literally, ceiling-to-floor totally covered in 2 Comma Club plaques of people, of the ClickFunnels users who've made a million bucks, and they're constantly coming in another five every week. It's crazy. I mean it's really, really exciting.

It's fun to see. I didn't think I had any kind of aversion towards making money beforehand. I really didn't, but the scope of what I feel like I'm able to accomplish has just been sky-rocketing.

I was sitting back and Russell started reminiscing. He goes, and he was honestly asking me ... "Hey." He's like, "Steven, dude, how many 2 Comma Club plaques do I have out there again?" I was like, "You have like 18." He's like, "Dude, I've been put in the 2 Comma Club 18 times on my own and three of those awards are in the 8-Figure Club." This is besides ClickFunnels, altogether, which makes a lot of money. Besides, ClickFunnels, altogether, right? Russell knows how to make offers. It's fun to go back and watch him create offers.

Repeatedly, one of the phrases, one of the lessons that's been ... I mean it was already burned in my brain. I remember two or three years ago, I was listening to ... It was when I first learned of who Russell Brunson was. I hope you guys ... I'm totally Russell Brunson Fan Boy. If you guys are not okay with that you should probably get off because there's ... anyway.

I hope you don't mind if I share some lessons that I learned from him personally. This is one that's really stuck out to me, and I wanna tell you what I'm doing about it, but anyway, about three years ago, I was listening to one of Russell's earlier podcasts when it was still "Marketing In Your Car." He said in there, and I believe I've brought this up before, but he said in there ... "One of the easiest ways to become successful in something is to get a coach, number one and number two, to be a coach." Right?

The moment you get a coach, you're not held accountable. Number two, the moment you become a coach you start to learn your own tactics better because people are asking you how you do what you do. You may not I honestly know how you're doing what you're doing, so you get a coach, and you be a coach.
That theme has continued to come up over and over and over. I mean all the time it comes up, and it came up again yesterday.

Honestly, weekly that that is the theme. He is constantly looking for the next coach, for the next person, the person that he can go hook into and not only be held accountable from, but who's the next powerhouse he can take his plug and plug into and learn more, whatever it is and supercharge.

I love books. I am surrounded in them right now as I'm recording this podcast. There are books all over the place; stacks of them literally. Not just in bookshelves. There are stacks of books. Books a great, but sometimes when it comes to applicable knowledge that you need in the moment, man, coaches are great. Get a coach. Get a coach. Get a coach. Get a coach. That's been the thing that I've been watching him doing. I mean I'm starting to do myself as well.
There was guy when I got hired on at ClickFunnels, and I was the ... got hired on as the Lead Funnel Builder.

I'm sitting there, and I was already starry eyed. I'm pretty sure I was mute for the first two months 'cause I couldn't believe I was sitting three feet away from Russell Brunson. I was like, "Holy crap, dude. I almost put a poster of you on my wall?" He was like, "Ah, ha-ha." I was like, "I'm not kidding." It's like oh, awkward.

There's a guy though who messaged out to me. He goes, "Dude, do you realize that to be near Russell that often is to become more like him in every way." Trey Lewellen calls me "little Brunson" now.

I'm not patting my own back, but what I've started to notice, I've been there a year and a half now, and I'm like, "Oh, my gosh. That's starting to become true." The ism's; my mannerisms. Even the way I speak, the way I teach, all those pieces are starting to sink deeply into my own behaviors. Behavior is not an easy thing to change in human beings, right? It's not. That takes a long time. There is a huge amount of conscious effort that goes into shifting how you behave, right?

Tons. Oh, especially over the last two or three weeks.

I've begun to ask myself why has Russell become Russell? It's been a very interesting question, and it's kind of been a little bit subconscious; also conscious question, though. I was like, "Why? Why do I really feel Russell has become Russell?" There's a lot of reasons. There's a ton of 'em. The work ethic is through the roof, right? I mean he ... The dude knows how to work, right?

He understands how to be a creator, right? Rather than someone just creating a me-too product. He knows how to create offers. It's so funny. A lot of times we'll go create something. ClickFunnels will go put something out there and within a little while, people will be trying to knock it off with their own versions of it. Russell has not created his expertise by learning how to do that well.

He has created his expertise on learning how to create brand new a...