SFR 96: My New Talent Directory...

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WHO Is The Best At XYZ?...

What's going on everyone? This is Steve Larsen, and I've got a bit of a treat for you guys today. I think you're gonna like it a lot, here on Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. Now, here's your host Steve Larsen.

All right, you guys. Hey, so as I have been moving along the entrepreneurial path, as I've been putting things today. One of the things that I've noticed that I need more, and more, and more is people; like just straight up talent.
The longer I've been doing this stuff I've realized ... Here's an example, okay, I'm sitting at my desk and I was working, I was getting some things done, and I sat up and I looked across the room and I was like "Man, Russell dude, I want to go ... I would be so nice if I understood more Java Script. I'd love to be able to code out a few pieces just here and there, things that I wish that I knew how to do."

He looked at me, he goes, "Why would you want to know how to do that?" And I was like, "'cause it would be so cool, like, look at all the things I could go do." And he goes, "Dude, you don't need to know how to do that, we have people for that."

And I was like, "yeah, but like I ... It might be faster if I go learn."
He's like, "No. It would be faster at first, it might ... It's gonna take you all to go learn it, you get distracted, and now you become like slightly renaissance man." He said something like that, I can't remember what exactly. But, that was the point, is don't be a renaissance man. And I was like, "Huh, all right that makes sense. That make sense."

You sitting there listening might be like, "Well, yeah, it does Stephen." But, to me from where I sit, most people are like, "I got to learn this next thing in order to be successful. I can learn this next piece, I can learn this next piece."

Over the last 18 months working there ... Guess it's been 20 now, but he ... There's been repeated times ... It's funny how it's been like a topic, and it finally ... It sunk in now enough that it's not just something I know, it's something I'm applying that you don't ... You don't just go learn crap for the sake of learning it, you learn it because you need it in the exact moment.

It's kind of what I call that Learning Cycle. The Learning Cycle for me is very heavy as soon as I'm about to enter an industry, 'cause I go learn as much as I can then I stop. Actually, I put the books down, I stop learning on purpose.
Then, I only learn for the problem that sit directly in front of me. How do I solve the exact problem that's in front of me? What he was telling me though, and what he's told me repeatedly over and over again is like, "Stop obsessing over learning all the little nitty gritties."

He's like, "Dude, no, we got a guy for that." I was like, "[Cabe 00:02:38], it'd be fun to go learn that." He's like, "No, go ... Dude, we have a guy for that too." He's like, "Dude, just because you can learn something doesn't mean you should." I was like, "Aah man, that's massive, that's a huge ... Wow, okay. Yeah, that's right. That's right."

Conceptually I understood that, I understood it before but I hadn't been applying that at the time. So, I've got a bit of a gift for you guys, I was looking at some people's websites, and I was looking at some of their funnels and things like that. I came across a persons' site and ... I know a lot of people do this, but it was a directory of all the valuable internet marketing apps.

All the valuable internet marketing software, and I was thinking like, "This is kinda cool. It's kinda cool." I mean, I visited the page once, maybe twice but that's about it. The problem I had with it is that most of those apps, most of those pieces of software, I'm like, "Hey, I got to find an email platform." Or like, "Hey ..."
I mean, these [inaudible 00:03:27] but ... Or "Hey, I wanna find ... Where can I find anything, any piece of tool that I'm looking for, the first place I'd go is Google. Or I'd ask a few buddies and see what they're using, and then I'd go to Google.

Honestly, YouTube see what the best reviews are, maybe a blog or two see what the best reviews are there.

Those are kind of easy to find, so I was like ... I was thinking through I was like, "Okay, I wanna ... How do I combine this concept that Russell just talked to me about versus ... And combine it with this whole directory kind of model?"
So, I've got kind of a gift for you guys. So, I wanna take a step back and I realized that the first four minutes of this episode might feel like it's all over the place; let me kind of bring it all together.

I want you to know what's going on inside my head. So, let me take a step back from the episode and where we're currently are right now. I am in a place right now where I am realizing ... Not realizing, but I'm applying all the stuff that I have been learning from the man himself.

Honestly, I've been ... I started honestly doing that at least two years ago, and I was hiring out tons of people, and I was ... I'm a huge fan of freelancer.com, I'm all about getting things done through other people who would rather do them.
I could go figure out how to code stuff, but frankly, the guy over there is begging to do, and he wants to do, and he loves doing it. He loves doing it more ... as much as I love building funnels, so let's let that guy do it 'cause he's gonna be ... He's gonna throw passion behind it, whereas I'll just throw an objective behind it.
So, I like hiring people to go do these things, I don't want to be a Solopreneur.

Most of the time when I see a Solopreneur usually they don't go very far, because you can't do it on your own for very long. Or you can't do very long and you actually go that far. It requires other people, it requires a team.

So, I was think like, "Where do I find like the best of the best of everything. Where do I find the best of this topic over here? The best of this topic over here? The best of these different skill sets around?

I was thinking, "How cool ..." I don't actually remember where I got the idea, I think it was a couple mon ... Maybe two months ago-ish almost, and I was sitting there I was like, "What if I made a Talent Directory."

A Talent Directory, so, it's not so much about like ... It's not so much about like, "Hey, here's the best softwares if you're trying to this. Or here's the best companies if you're trying to do that." People, who is the best individual that does JavaScript? Who's the best individual to get for this? Who's the best individual for this?

So, what I was thinking was like, "How can I ..." 'cause I believe I'm a huge proponent you guys of pumping as much value into the marketplace as I possibly can, so that when it comes time, anytime I come ... Excuse me, anytime I come back and I'm like, "Hey, market please pay me for said product."

There's so much reciprocity that I've created, and there's such a relationship that I've gone through and actually put together. That the market is like, "Sure, here you go." You know what I mean? It's...