SFR 100: Choose The Right Peak For 2018…

Every year i set a public goal for my income. It’s always weird and kinda challenging but it helps me get clear on what I want. Welp, this is that video. I just ripped the audio from the video. Make sure to get public about your goals…

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

Hey, what's going on everyone? This is Steve Larsen, and I'm super excited for this video. At the beginning of every single year, this is the fourth time I've done it in a row now, every January 1st I go and I find a spot, and I think through what it is I want to get done in the next year.

And then I publicly declare what that thing is. It's one of the scariest things I do. I honestly started it because I was tired of not feeling like, I felt like I was going nowhere in life four years ago.

Financially, I mean. Professionally, it was where I was going with my goals. All those things. I felt like, I don't know.

It was in hopes that by declaring, to go publicly, several things would happen. Number one, I'd hold my own feet to the fire better. Other people did, as well. But really, the thing that I wanted to have happen, is that by me getting serious enough to actually declare, "Here is my goal!" I finally would have a goal. Does that make sense? Like, by getting specific enough on what the goals are that I have, I actually would know what my own goals are. I don't know if that makes any sense.

I wasn't really setting goals. I didn't have those. I didn't have things that there were ... I didn't have any of that kind of stuff. So what I decided to do is, what if I was to go set a goal publicly, and tell everybody. And the interesting thing that happened is exactly what I thought.

Number one, it was scary. Number two, it felt weird publicly to be saying a number. And then, what was kind of interesting is, all these people started kind of coming out of the woodwork and saying, "Stephen you can do this. You've got this. You're the man. Go for it." Stuff like that.

And you know what's funny is, I don't think ever, I've actually hit the goal on target. I don't think ever. And that's okay. The first year I was like, "If I could just make an extra $1,000 a month, it would change our entire life." We had almost nothing. We were living on student loans. It was hard as a man to go through that. I didn't feel like I was being a provider, which was really rough. So it was like, "Man, if I could just do a $1,000 a month." That was four years ago.
Three years ago, the second time I did it was $3,000 a month. I was like, "Oh, man. I hit the thousand a few times, and coming up this next year, I'm going to go for 3,000 a month."

And then this next one, the last one I did was, $30,000 a month, which was significantly higher, obviously. But I'm pleased to say that I actually hit it a couple times. And this is excluding my salaried position. You know what I mean? It was exciting for me to see that. It was exciting for me to see that progress happen.
And so, yet again, here I am. I'm going to set another goal for 2018. I really focus on just one goal.

I'm not really like a, "Let's set a billion goals out there." When I'm onstage, when I'm teaching, when I'm doing the different things I do, one of the things, especially with a lot of my students, one of the things that I see happen over and over and over again is, somebody won't get started, simply because they can't see all the path in between where they are and where they're trying to go.

And that's not how life works. You see the few steps in front of you. You see the peak of the mountain, but you don't see all the trails in between. You don't see that there's a canyon in the middle. You don't see that there's going to be all these different obstacles along the way. That's how life works. There's all these unexpected things that happen.

And so, the reason I like setting these goals publicly like this, is for the sole purpose of ... Like I said, holding my feet to the fire. But, it's fun to know what I'm going to go try and accomplish. And if I don't get it done, I'm going to be personally offended by myself about that. I'll actually get mad about it. I'll actually get mad about not hitting the goal, not reaching what it is I said I would do.

But I also know that's okay, and I sprint as hard as I can towards it. And it's cool. That first year, there was only a couple times I hit $1,000 a month. And it felt like this insurmountable, massive thing. It was like, "Oh, my gosh! This is changing my life!" Then the second year, when it was just $3,000 a month, the same thing. I only hit it a couple times, I think, and it was like, "Holy crap! That's massive!"
What it made me go learn, because I set the goal, was the kind of knowledge I needed to hit those goals.

 

I don't totally know all the steps and pieces to be able to hit the goal that I'm going for, for this next year. But I know that I'm motivated enough now to go hit it, and people are watching me, which is kind of weird. But, you know, it's how I'm doing it, and it's been working.

So, here's the goal. Okay, so the first year I hit $1,000 a month just a few rounds. Second year, I hit $3,000 a month a few rounds. Last year, I hit $30,000 a month a few rounds. And I decided I would take a leap, a huge leap of faith here and quit my job. And so, I actually, as of yesterday, am no longer employed by anybody. And I am self-employed, which might sound ludicrous, but I'm just following the pattern. I'm following the pattern I see from other people.

I'm following the pattern I've seen the last few years. And I'm self-employed. And that extra little added good pressure, not bad pressure, good pressure, is helping me grow. I can already feel it. It's only day two. I already feel my feet being held to the fire, which would be nice right now. It's pretty cold out.

But I was sitting in a Mastermind. And I was listening to all these other people, and I was listening to how they were talking. I was watching, most of them were all self-employed, and I was watching each one of them and the struggles and the challenges they were going through.

And I was like, I feel like the thing that I need to do to keep my progress going is something that I'm afraid of admitting. And I remember sitting in the room right there, I sat in the room, and I couldn't get the stupid topic out of my head for weeks, that I should probably leave my job. I was like, "I can't. Are you serious?" And I was trying to distract myself from my own head.

And then one day, it was sitting in the Mastermind when I kind of came to terms with it. I was like, "Okay. For me to move forward, I have to leave my job." And I was like, "Oh, my gosh." It scared me. It actually really freaked me out. Because, I understood clearly ... Because of where I worked, click funnels, right, there's like 56,000, at the time we were making this, there was 56,000 active users of click fu...