SFR 39: My Day 2 of 3 'Funnel Hacking Live 2017' Notes

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Russell Brunson, Justing and Tara Williams, Caleb Maddix, Emily Shai, Trey Lepelen, Jason Fladlien, Darren Stephens, and Setema Gali...

What's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. This is day number two from Funnel acting live. These are the things that I learned, the things that I loved. You're going to get a front row seat here on some of the things that, behind the scenes, of the things that I thought were awesome during Funnel acting live day number two.

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

What's so funny is that, we brought in so much energy. We wanted everyone to be in a state to receive, and to learn, and to be there, and to grow and develop that by day number two, my voice was already shot. It's actually been this way for several days.

Anyway, it's slightly painful actually but that's okay. Okay, so the first day, if you haven't listened to it, I would go back and listen to it before you listen to this. Because there's a lot of foundational things that were said in day one. The conference was meant to build on itself. I would listen to day number one before you listen to this.

We're just going to jump right into it. We get in there, we're all fired up and stoked up. They had me as a VIP badge checker. Just so you know, inner circle, certified partners, anyone else who's kind of in the VIP area, they sit in the front seats. And I was a bouncer. It was a lot of fun. I really, really enjoyed it. I got to meet tons of you guys again.

I took a lot of selfies, it was a lot of fun. It was a fun time, guys. Just like I'd said in the other one, very touched and humbled by the amount of people who came up and said hi and thanks for the podcast. Guys, that fuels me. You know what I mean? This entrepreneurial journaling is not easy for anybody. It was really nice to hear that from you guys. It was just nice. It was very nice. Especially the guys who brought gifts. Man, that was just ... that put me on the floor. That was so nice of you guys. I really appreciate it.

Anyway, man, today was so nuts. Or, day number two was. It was Wednesday, February 22nd, 2017. The day before was all about marketing strategy, and how to sell without selling.

Day number two was all about the funnels. What we did is, we brought in all these experts in different industries. We know the majority of you guys are in MLM, or e-commerce, or you're an author, speaker, coach, consultant, or you're in retail, you're a brick and mortar. You fit in these certain categories, so what we wanted to do was bring in people who were using funnels in those industries that you could hear from. That's what day two was all about.

What happened is Russell came up and we did a presentation called Follow-Up Funnels. We were thinking about what happens when somebody comes in to one of our own funnels. We had John, who does our traffic, he went in and he ran some numbers. We found out ... it was pretty cool, because Russel showed all of our actual numbers.

He's like, "Okay, here's all of our funnels during the month of just this last December. Just two months ago." And he said, "Okay here, you notice ..." And he went through all these funnels and they're profitable, and they're profitable, and they're profitable. He was showing the actual numbers. Opt-ins, cash, revenue, profit on marketing a car and Funnel University, and all these different things on all the front-end funnels.

What was so funny, we realized when we were looking at him, we were like, "Man, how does ... how are we making money?" We didn't ask that question. We obviously crafted this on purpose. This is just how we presented it.

It's like, "Wait a second. We pulled in only like 17 thousand dollars in front end funnels on December." We're like, "What the heck?" And Russell goes, "Wait a second, are you telling me, Russell, that you're running a multi, multi, multi million dollar business, but you only pulled in 17 grand in December? How is that even possible?" You know what I mean? It's like, "What the heck?"

We went through and we found out that for every dollar that we are gaining on those front-end funnels turns into 16 dollars in the back-end.

We wanted to do this because we realized that a lot of you guys, what you're getting stuck on, is you go out and you build this tripwire funnel, right? This front-end funnel. You will expect it to make you beaucoups of money, right? That's cool. That's true. Somewhere though, the customer has to be bought.

Whether it's with your time, you have to buy the customer, or actual money with ads and stuff like that, you have to buy the customer. Somewhere, a customer will be bought. What we do then, is those front end funnels is how we buy the customer. We call them break-even funnels. They're not to make money.

What they're supposed to do is get us a customer, get them buying something, and then recoup costs by selling them products and/or other services...

So, we break even on the front-end with these funnels, but then it's all on the back-end. It's all these huge follow-up sequences that we have going on. I'm not talking about email sequences. Okay, that's one of the elements. But massive, massive things that have everything to do with actionetics. All the stuff that we put in behind turns into 16 dollars after we bring in one dollar.

Now, the hardest scenario for you guys to make a whole bunch of money in is by making a front-end funnel ... okay, listen to me ... is to make a front-end funnel only. Some of you guys are like, "Well, I'm making money, but not much." Well then you're done. Move to the next step. Make a webinar. Make an invisible funnel. Make something.

Ascend them to the next level on the ... you know what I mean?...

Don't try and make all this money from your tripwire front-end funnels. We call those break-even funnels. We only made 17 grand ourselves in December on that, but we turned all that money into 16 dollars per dollar, right?

Ascend. Age and ascend. It's one of the most important elements of your strategy, okay? He went through and he started showing how we use all this stuff. We're like, "Hey look, if you're all in, you'll be able to kill it with this thing." It was so cool. People ran and sprinted to back before he was even done.

He was like, "We're not like, hard-selling anything. Just so you guys know." I think he pitched one thing the whole time. That's not the point of these conferences. The point is not for us to make money, either. We barely break even on these babies. You know how expensive it is to through an event like this? It was massive. Oh my gosh, it was so massive. We barely break even on them, and it's to help all of you guys get the tactics down, the strategies down.

He first went into fallout funnels, and we did kind of like a state of the union, and showed some cool things and new features that are coming out that are just ... oh my gosh, they're mind boggling. I'm sure we're going to have to come up with a list of all the cool ...