SRF 18: Live Critique Of A Listeners Value Ladder

Click Above To Listen Or Listen In iTunes...

You can practically skip the "Mission Statement and Business Plan" bull crap with a good Value Ladder and Funnel Hack...

What's going on everybody? Welcome to Sales Funnel Radio.

 Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales bundles. Now here's your host, Steve Larsen.

Hey what's going on? I'm excited for today, this is a fantastic ... Anyways, I love this. I have another business that I have, it's called Secret MLM Hacks. I'm not pitching it, I'm just saying. This is context. Anyways, in there I have a product. If they take advantage of it they can send me their value ladders and I can critique them.

 Anyways, someone just sent me one, and I thought, hey, it'd be kind of cool. What if I critique one of these things that I'm getting on Sales Funnel Radio.

I have it here in front of me and I guess on the blog I'll put up pictures of it so you guys can see what I'm talking about. Hey I  got permission from the owner, which is awesome.

Thank you very much Chris Gordon, you're the man doing some awesome stuff here for letting me do this.

 Anyways, I'm going to go through the value ladders. He sent over two value ladders here, which is good. On this very first thing, and for those of you who are just learning about value ladders or this is your first time on the podcast, or whatever it is, a value ladder is simply a map.

It basically models the entire business that you are going for...

 It's like a graph, and on one axis you have value, and on the other one you have price, the amount of money you can get.

The farther ... On the bottom, those are your free things. You've got your E books, free courses, PDF downloads. You see those things all over the internet. "Hey, where should I send this? Hey take this quiz and I'll send the results through e-mail." Those are just clever ways to get your e-mail address so that they can start marketing to you.

 The very next thing will be a page with something cheap on it. The next page will be a page with something a little more pricey on it, and then another one with a little more money. You get the idea, that's a value ladder, you move up rungs, or however you say that. Ladder rungs, right?

Anyways, you move up ladder rungs in value. How much you give a person and how much you are going to charge them.

 The higher someone goes, we can anticipate that person was really in pain.

Someone only purchases for two reasons, pain or pleasure, they are both emotional. Pleasure, whether it's a biz op thing, or for pain. Hey I've got to solve this problem. The whole job of marketing is to educate people on the pain that they don't know they have, or they do.

Or the pleasure that they don't know they have. I cannot speak right now, I was up super late last night. Or the pleasure, whether or not they know they have it or could have it. That's the only job of marketing is education. That's from Jay Abraham.

 Anyways, this value ladder, so you sent me a value ladder, thank you very much Chris again. I'm going to go through your value ladder. It literally just looks like he drew, just so everyone knows, you draw what stairs would look like looking at them from the side. At the very bottom you've got your free thing and then there is a next step of the stair, and then the next step up, the next step up. As you move along you add more value but you also charge more money.

 The first time I ever learned of this concept was from Russell Bronson. It's cool because once I got it I was like holy crap, he could model a whole business in just this little graph.

Not only what you are going to give but how you are going to deliver it, the price points that you are going to bring with it, continuity, which we know that if you don't have continuity then you are not going to succeed, you are actually going to fail most of the time.

 It's been said that unless you have continuity you don't have a business...

If you guys don't know what that means, continuity is like, "Hey get on our monthly shipping program." It's the things that you can charge for over and over and over again. Like commodities.

I bet 90% of you out there are on continuity for eggs. Eggs, milk and bread, as America we are on that continuity program. We can guarantee everyone is going to buy eggs and milk. Or tires, consumables, things that expire.

If you can get something like that in your business, where they pay for a membership over and over again like a gym membership, that's continuity.

Unless you have that, it's said that you don't have a business. You are just selling one time things, these little instances of business, not a full one. Anyways, let's go through this with that backdrop.

 This reminds me of so many stories, it's awesome. When I was first learning about this stuff, I'm a little bit of a mischievous guy. I don't know if you guys have noticed that, you probably have since listening to the things that I say and stuff like that.

Mischievous is not the right word, I just don't think that a lot of rules matter, which I guess is probably the definition of mischievous.

I remember there was this time when I was learning these things. I'm in the Army if you guys didn't know that. I had my uniform on, we had just finished something, and I was in college.

We had just finished ... Anyways, I had kept my whole rucksack. If you don't know what a rucksack is it's like those huge backpacks you see soldiers wearing with all their stuff in it.

It's not like you carry extra things in it, that thing is jam packed with only the essentials because that's the only thing that's going to be with you for several days. Five days, ten days, that's it.

 I'm really sorry if someone is listening to this and you get offended, but I don't really care, this is not the podcast for you if you get offended.

Anyways, I don't know if this is trespassing or whatever, but there was a gym at the college I was going to, like a basketball gym. It's a stadium and there were these box seats and these box seats had windows on them but they were always unlocked.

 I would watch. I'd turn around and I'd act like I was on my phone.

Just standing up there, put my phone up, I was just looking around. Then when no one was looking or the room was empty I would throw my stuff through the front window and I would jump through the window.

<...