SFR 28: Interview - Nick Arapkiles Exposes Some Of His Youtube Traffic "Hacks"

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I LOVE video…. And traffic. I have over 200 videos on Youtube now and here's what I wish I'd known…

Steve:

Hey, everyone. This is Steve Larsen. Welcome to Sales Funnel Radio.

Announcer:

Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Steve:

All right, you guys. Hey, I'm super excited. I'm super pumped for today because we get to talk about something that has always intrigued me. It's actually kind of the way it got started in internet when I first started working for Paul Mitchel and driving internet traffic with one of my buddies.

Since then I really haven't done much so I'm excited to welcome on to the podcast an expert in this area, thank you so much, Nick Arapkiles. How are you doing?

Nick:

I'm great, man. Thanks for having me on.

Steve:

Hey, thanks. I appreciate it. Thank you so much for coming on. I was just looking through Facebook messages before you and I got on here and I didn't realize I think you had asked if we could push the time back and I'm such a morning person, thanks for getting up this early to do this.

Nick:

Hey, no problem at all, man. I'm happy to do it. Like you said I'm not much of a morning person, but when someone like you gives me an opportunity like this I'm happy to get on.

Steve:

It's nice that you did, I appreciate it. For everyone listening, this really is probably the first time, I mean, this is the first time that we'd really spoken like this.

The guy that connected us is Ben Wilson obviously. Ben is the guy. He and I we're doing that things, Paul Mitchel and several other companies just think the world of him. He sent me a message and he goes, "Dude, I got this awesome guy. He's the man." I think I still have the message just to put it on the podcast or something.

It's pretty funny. He's like, "This sweet guy, man, he's this genius and he said he wants to come." "Hey, sweet." I'm always looking for talent, for people because I get boring for everyone I'm sure.

I'm excited to have some mix out.

Nick:

It's kind of a funny story. I met him at an event here in Colorado and then I actually ran into him at the Rockies, in the baseball game. Then he messaged me about you and here we are.

Steve:

Dude, that's great. What event was it?

Nick:

It was actually for a book publishing event ironically ...

Steve:

He told me he's going to that. Okay, cool. That's fantastic. It's funny this whole internet marketing world, it's actually a lot smaller than people think it is because people get in it, they'll get out of it, they'll get in it but the people that stick around I don't think there's ... Anyways, get around quick. What is exactly that you're doing then? You told me that you're awesome with YouTube which is awesome.

Most people forget you can even advertise there I feel like but what is it that you're doing?

Nick:

Basically, I've been doing this stuff for a lot. Do you want me to just go on to my story a little bit?

Steve:

Okay, man. Let's hear it.

Nick:

Okay, cool. I've actually been online for about six years now and two and a half of those first six years were complete and utter struggle. It's usually the case with a lot of people's stories.

I don't think I'm too much different...

Steve:

Anyone who says otherwise I feel like they are just lying or throwing a sales video.

Nick:

Yeah, I mean, it sucked at the time. Obviously it sucked at the time not having, you always expect when you get started you're thinking you're going to make money in your first day, first week, first month at least but it was tough man, it really was. I forfeited a lot of things going on.

I was actually in college at the time...

It was the summer before my last year of college so all my friends were going out partying and going to pool parties, different stuff like that. I was just dedicated to this thing. I essentially locked myself in my room that whole summer and I was dedicated to making it work and I didn't even make it work that entire summer and even years after that.

It just led me on this path I think once you get into this like you're essentially infected with the entrepreneurial bug as I like to call it.

You can't really go back from that. I mean, I kept on trying different things. I even went into the trading Forex and stuff like that but eventually came back into the marketing realm and that's where I am now like you're asking I've done a lot of YouTube stuff. That's the big thing is I really always focus on driving traffic because if you can drive traffic then you have a business. You really can do anything, it depends on what traffic you're using.

Most the time I promote different funnels like business opportunities or just affiliate programs...

I haven't really dove into much of my own stuff. I just leverage other systems that people put out and that's pretty much what I'm doing but it all stems from driving traffic and then calling people from YouTube into my world.

I like to really call it my world more so than my list.

I think a lot of people say my list or build a list. That's great, obviously you need to build a list but I think it helps me come from a better mentality than it's I'm building a list of people or a list. It's more so I'm building an audience of people, they are in my world now.

Because I think a lot of people secure a list and they just think of numbers and what it really comes down to is that these are people that are interested and they want to connect with you and they want to learn more. You have to treat them as such and I think when you do that you get a lot better results.

Steve:

Interesting. That's interesting. A lot of people I know will talk about, they'll have you fill out something.

Who are you trying to attract? What's their likes? What's their dislikes? What do they hate? Sometimes I feel like that gets pretty artificial after a while. You're just targeting people like yourself.

I feel like it's the easiest way to go...

Nick:

Yeah, to be honest I didn't express this fully but basically what I do right now is I don't actually do too much advertising where I'm paying for the clicks and stuff like that. It's mostly just all organic.

I've done a little bit of advertising here and there but the big thing is just putting content up. I know you're asking if I could drop some nuggets for YouTube and stuff like that but the biggest thing is just to continually put out content just like any other type of platform whether that's Facebook, Instagram, even Snapchat now.

It's just continually putting out content because the more content you have out there, the more likely people are going to find you...

I mean, there are some videos that I have that have seven views but there's also other videos t...