SFR 53: On Popularizing Products...

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The 3-Month Lesson I Learned From Russell Brunson's 3-Day Pitch...

Hey, what's going on everyone? This is Steve Larsen and you're listening to the greatest podcast on the planet, Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. Now, here's your host, Steve Larsen.

All right, all right, all right. Maybe a little biased there. Not the best podcast, not the greatest one on the, well I think it is. I love my podcast, it's so fun. I've had a lot of fun interacting with you guys a lot lately, it's just been great. All right, well I think I just mentioned in the last podcast, we just barely finished filming, it was a three day little launch thing that Russell's been doing.

We just launched the Two Comma Club Coaching Program, which is awesome. It's my baby. I get to take it under my wing and run it, and I'm really excited. I'm so excited for it.

I had this really cool experience though today, so we had at the peak of it, I think it was almost like 2600 people watching live as Russell would teach during this free masterclass, right? It was really, really cool. You know what's interesting? I know I talk about Russell a lot, guys I want you to know why. It's because I sit next to the guy, all right?

He's the greatest marketer, I believe, on the planet and when he asked me if I wanted to be his funnel building assistant, first of all I was in total, utter disbelief. I could not believe how amazing it was.

Second of all, it was like dang. Like I better keep my ears open and my eyes open everything I can, just start writing it all down, and so I actually have a huge list on my computer just of all these lessons that he's taught me over the last year.

I don't think he knows that I have it, actually, but I write a lot of the things he says. Just huge, huge lessons, right? Well there was a lesson today in selling that hit me so, so hard. We just finished this three day launch thing, and I just wanted to share the lesson with you because it's not something that I think a lot of us think about.

We have a unique position from where we are, sitting at ClickFunnel, there's over 41,000 active users of ClickFunnels now. If you don't have a trial go to salesfunnelbroker.com, you can get the free trial right there. Of course it's my affiliate link, just that's how the game's played man, all right?

We have a really unique spot because we sit here and we go, "Okay, we can see everything that's selling well, everything that's not selling." Hey, this works really well in this industry, that doesn't.

Wow, in this industry did you know you should sell this way? Wow, don't sell that way. You know what I mean? It's really unique to see and sit where I am and see these different places and be able to get feedback that way. I've got a little tip for you, and honestly it's just because it's a personal tip.

First I want to start with a quote. All right I believe this is from Frank Kearn. I think it's from Frank Kearn, I mean I can't remember. Guys I'm sorry if it's not. If it's not I'm so sorry, but just know that it's a really cool quote, okay?

He says, "The popularizing of a product has relatively little to do with the product itself. It has everything to do with being cool, all right? It has to be attractive itself."

That's the whole quote...

I was like whoa, that's a sweet quote. I can't even remember what course I was listening to lately when I heard that. The popularizing of a product has relatively little to do with the product itself. It has everything to do with being cool and being popular and being attractive.

Being something that's talkable, shareable and that's what's been so crazy cool about this Two Comma Club Coaching Program that we just launched is amazing, and it's being talked about all over the place, right?

Has very little to do with the product itself...

Now, keep that in the back of your mind, okay?

What happened was Russell got up and he's teaching all this stuff and he's really, really cool and it's fun for me to see, because I'll see him teach the same concepts over and over and over and over, and each time there's something a little bit different.

He said this a little bit different over here, and he said this a little bit different over here, which is why you guys have to continue to do webinars, publish. I urge you guys to go publish and start a podcast of your own or start a YouTube channel.

Whatever, I don't care what it is, just publish. Start talking and get your voice and your message out there, right? Because you'll get better and better and better and better.

What happened was day one was awesome, right? Day two was awesome. Day three was awesome. They were all awesome, but what ended up happening was on day one there was a Q and A session and I got to sit on stage on camera with Russell and do it for a little bit, and then day two we didn't, but on day three we did also, and what was funny was that on the third day we sat down and I start queuing up all these questions for Russell, I start telling him, you know, hey, people are asking this.

Hey people are asking this, people are asking this. Well, eventually somebody asked, okay what actually is in the Two Comma Club Coaching modules, like what are the modules? What's in each of those things?

I thought this was so clever, but it was a huge lesson to me, okay, this is so big. Turn up the volume, listen to this, okay? Russell said, "You know what? It doesn't matter that I tell you right now what are in those eight modules. What you need to know is that everything you need to become a millionaire is in those modules."

That was it...

That's all he said, and I was like, "Whoa. Really?" My immediate thought was like, wow, super powerful. Because of this, okay this was the context, I went though 10, 12 years of Russell's content and I found, I indexed all of it, and I went through and I found all these different pieces. Okay, this is the best video of him teaching this concept. Okay this is the best video of him teaching this concept.

Okay, these pages in the book are the best of teaching this concept. Then after I indexed years of content, then what I did is I went and I laid it chronologically together and said, "Okay, when you get through these three things you should have x output ready."

Does that make sense? Okay, when you go through and you read about the three secrets, or you read about your moral obligation to sell, by me going through that content, you should be able to produce x, y and z before you move on. It's super powerful.

I hand hold you the whole way through all of his material, all of his content...

It's massive. It takes most people 20 to 40 hours a week just to do a single module. It's incredible. Huge, huge, huge project. It has taken me three, almost four months to produce the thing.

It's massive...

You know to produce it, to build the whole members area inside ClickFunnels, to build the entire thing, I spent three months just building the product itself that we just sold for o...