SFR 20: Mental Shelf Space

Click Above To Listen Or Listen In iTunes...

 I'm all about confidence, acting like the "bees knees", and the "cat's meow". There's a balance though. Here's how I find it.

What's going on everyone? Hey, this is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

All right. I got off an airplane. I left the airplane. Walked off the tarmac. We got ... Started walking through the terminal, and I get over to the car rental place. They're like "Mr. Larsen?" I was like, "Yes." They go, "For $30 more would you like to drive our brand new Ford Mustang for the next 3 days?"

I said, "uh, yes." Anyways, I'm just sitting in a brand new Ford Mustang. Usually I'm not a car guy, and usually I'm not even a Mustang guy, but these new ones, the new models look pretty sick. It drives like a dream. It's amazing. This is not a Ford Mustang promo, I'm just saying.

They got these seat ... You know seat warmers? These have seat coolers. I couldn't figure out forever how to turn off the seat cooler. It was on full blast.

My butt was so freaking cold... 

Anyways, I did not start this podcast to tell you guys that. I don't know why I just said that. Anyways, I've been over at a little email conference. Email copywriting conference.

I had a lot of message to market match stuff. I mean super nerdy stuff if you're not into this world at all. But it's been really helpful. I've been hanging out with Travis.

I met a lot of cool guys...

Been over at Travis's house the last couple of days. He's been teaching us the deep dark secrets of email copywriting and how to get more opens and how to get more clicks when they open.

Retainability and deliverability rates...

Anyways, it's like ... That's like brain candy for guys like me. Absolutely love it, super fun. Really enjoyed it.

 But, yesterday I was sitting there. We kind of ended and we were all sitting there still though. There was only 5 or 6 of us, kind of small intimate groups so we could ask questions and get better.

He's like "What do you guys need? I've been talking a lot but what are some more of your questions also from what we've been talking about?"

Everyone went through and went through. I was like "The problem I'm having is that every time I go look at someone else's sales funnel, I know what to do. I look at their stuff, I see the leaks. Every time I go see someone else's process or whatever, I look through it and I see the leaks...

...I know exactly what they need to do and how they need to fix it."

 The entrepreneur is always like "What? Oh my gosh, why didn't I think about that?' The weirdest thing has been happening. This happens every time I go build my own thing.

I always ... this happens every time, and it's frustrating but it happens to literally every entrepreneur who's out there. As soon as you get ... Well, I mean, we're all prone to it anyways. It's easier to see what people are doing wrong in other people's business because it's not your business. Right? You stand up from a 50,000 foot view and you're looking down on top of it and you're going...

"Oh, I totally see what that guy is doing wrong. If he would just add this sequence. He would add another 20% to his bottom line." Or, "If he would just add this, he would go to this traffic source. It's so obvious. Why isn't that guy seeing it?"

 In the group I was like "You guys literally all day long, all I do is look at sales funnels. I build them. I'm literally building them and working with them for about 12 hours a day right now. I've been doing that for a long time. Couple years."

I was like "The problem I'm having is that I don't know where to go next, which is the weirdest feeling, because I always know where to go next when I'm looking at other people's things."

Now that it's in front of my face literally, there's so many decisions. You're wading through all these things. Decision after decision. It's not that the decision making is hard. Its like, what's the ramification from this one.

If I go down this path does that mean I'm giving up the other path? I only have so much time in the day, and I don't want to sabotage what I'm doing over here.

 I mean, for me, it's overload because ... I don't know. I'm probably a little bit weird like that...

But my brain just goes all over the place, and I don't know what to do sometimes. I'm sure you guys have felt that way. I told everyone in the group "I'm learning right now. Not that I haven't known that before, but I'm relearning it. The importance of having a coach.

Someone that just looks at your stuff and says, all right, you got to ... I know you're so close to it, you can't see everything that I can because you're making the decisions day to day." That's fine. Never feel bad that you're in that situation.

I've been in that situation a lot...

 That's the first thing I realized. Number one, my progress just went through the roof as soon as I got a coach...

They're like "Hey, here's some strategies you can do to cut the noise down. Here's some things you can do to "... It's really interesting, really fascinating. I was like "Oh yeah. It's so true. I would have said that somebody else. Why didn't I think about that?"

It's because you're so close to the project. All these things ... You're not just making decisions, you're managing. You only have so much mental shelf space before your head starts to get all jacked up and you'll make stupid decisions.

 No matter how much of a boss you think you are, everyone's prone to that.

Anyways, that's the first thing. Hey sorry by the way if the sound's a little bit different. Usually I record on a really nice mic so that the sound quality is awesome, but I am driving back to the airport to fly home. Thought this would be a good time for me to do this.

Anyways, that was the first one. Number one, to clear away the noise you've got to get a coach...

 Which leads me to the second point. The scenario is hey I've been going through and been listening what the coach is saying.

I'm fixing my business, fixing my life...

You should get a coach for really every aspect of your life if you can.

I certainly have several mentors in one space. I ask all of them the same question. I'll get different takes from every single one of them, but after awhile, a story, a flavor starts to come out. I'm like "Okay, this is kind of where they're...