SFR 30: The 2nd Economy

Click above to listen in iTunes...

"Oh the economy, the economy!" Guess What? There's TWO Of Them… Which Are You In??? (Bit Of A Secret To The Mainstream)

Hey, what's going on everyone? This is Steve Larsen and this is Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.

Man, I'm not going to lie. I'm trying to just sit up straight. I'm so tired. It's almost midnight, which is not that late, but the last month has just been crazy. Been filming a lot for Funnel Hacking TV.

I built out 11 funnels. 11 sales funnels in a single day...

It was crazy. It can't take credit all on my own for that one, but I did take 11 funnels in a day. It was fantastic. Really, really cool. It is ... Like I said, it's almost midnight, and I'm here still at the office and I'm waiting for the dumb video to finish rendering and it's going to take like 40 minutes. It's crazy. The only problem with really liking to do video stuff and loving most of the Adobe Suite and... funnels and writing script and like I feel like I'm a renaissance man on some of those things.

I'm not trying to pat my own back, I'm just saying oh my gosh. I need to go take a break. Someone else can do some of this for a little while, all right?

Hey, so I got something here that's actually been on my mind a little bit and I was listening to Dan Sullivan and soon as I heard it I was like, "Oh my gosh, people need to hear this. If they've not heard this, this can actually effect the way they look at the world. This is great."

It's from his book or program or whatever it is, Pure Genius, and he was talking ... I'll just tell you, I got to it. I was listening to his program. I was kind of driving around. Most of the time I was listening to music, something like that just kind of relaxes me.

Sometimes I just ... For a while go through these huge stints where I'd just listen to audiobooks and programs. I'd put them on 2 times speed so I can get them down faster. It's funny though because I pause them enough to just think about what someone said.

It would probably be just as fast if I just played it at normal speed. Anyways.

Hey, so I was listening to Dan Sullivan thing and he came across this concept and he was talking and he as saying, "I want you guys to know, think about this, think about where you are. Put yourself in this scenario."

He said, "There are actually 2 economies in the world...

...Most people go and they talk about the economy. Oh, the economy's this. The economy's that. The economy's bad or whatever it is, or the economy's gone up. But they talk about it like it's one economy." Dan says that's actually not true at all. A lot of the conflict that comes from like you know the difference between a white collar worker and a blue collar worker and a lot of the clashing comes because of this.

He said, "Hey, there's actually 2 different economies. The first is the economy of time and effort."

Now, I used to do residential pool construction, like swimming pools. I did ... I worked at a golf course. I worked at a tire factory, or discount tire. I was a tire buster. I worked at a plastics factory.

We made anything from syringes to M16 boat stocks to CD cases. I mean everything. It was all over the place. It was crazy. I worked at a sports store for a while. I had a ton of jobs. A ton of jobs growing up. It was very much in the time and effort economy.

If I was not there, I did not make money. You know what I mean? It's kind of cool, so I was talking to one of my coworker's sons about this. Chandler, if you're listening, big old shout out to you, buddy. I was talking to him and he was saying ... I think he asked for some kind of advice or something like that.

I said, "You understand that there's two different economies. The first [inaudible 00:04:06] said is the time and the effort economy. That's where most people live. That's where most people breathe. That's what they know. It's just time and effort and all the leverage they have over their life. But there is a second economy. It is so real. It's so real. It is the results economy."

Now, I can come in to work and build out a funnel, build out 11 funnels in a single day and have someone else drive some traffic to it or drive it myself and walk away the rest of the week and as long as I know it actually converts and I've done my homework so to speak, I've made sure it does convert, it actually does make money. That's a results based economy.

I can walk way from that, right? That's a full out asset. That's amazing.

Like I said, I have this ... It's called the MLM Down Line Recruiting Funnel. I'm not actually in an MLM right now. I know MLM... love what I create for funnel stuff. I got one of those funnels in the market place. I... market place, and it makes like 500 to $1000 a week. It's nuts.

That's completely the results based economy. You know what I went and did today? I bought a motorcycle because of that. I just walked over to the dealer and that's the fastest sale that dude's ever had. I was like, "Yeah, I already know I want this." He was like, "Well, what's holding you back?" I said, "Nothing," so I walked inside and signed the paper work and walked away.

Like, "I'll be back tomorrow night and pick it up." Like, "Okay." I think I shocked him pretty bad.

Anyways, kind of funny. As a result of the results based economy. Ask yourself, are you actually in the results based economy?

It's possible to be working in a results based I guess enabled company but still not be benefiting from it. Meaning, I could be completely obsessed with building sales funnels, which I am, and even though I could benefit from being in a results based economy, I could still be addicted to the fact that I need to build funnels all the time.

Tim Farris talks about this actually in the 4 hour work week. He talked about how a lot of times even though your basic needs to live and go do the cool dreams that you want, even though you'll have those means to do that, the mere fact that you don't know what else you want to do with your life keeps you working at your job.

That's kind of the next step of the results based economy is that you might be in an industry where you could benefit from just results. Right? Well, I produced X, Y and Z. What else do I do? I don't know, just work I guess. That's one of the dangers of it.

There's cool stories out there like, hey, there's a really cool CPA that he does all of his taxes for all of his clients like every February. He doesn't even wait.

He actually tells all of these people, "Hey, I'm actually traveling the entire month of April, so get your taxes in." He has people collect all these forms, all these things. Suddenly people open up their schedules. They know he's fantastic and he does tons of client work in February, goes and does whatever he wants the rest of the year.

That's a client based economy, but people wouldn't normally look at a CPA as a results based economic job or whatever. What can you do? That's the only reason I wanted to point it out...