SFR 43: My "Duct Tape Marketing" Actually Worked!! (and we bought a house!!)

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It's easier to "duct tape" build your product through repeated mini-launches, than try to make it perfect out of the gate, cause that just doesn't happen...

What's going on everyone? This is Steve Larsen, and you are listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

What's going on everyone? Hey, gosh I'm so sorry, I feel like I've been very sparse on my podcasting lately. Gosh, I'm so sorry. But there's a reason for that, and it is because we just bought a house. Super stoked, guys. My wife and I and my family have been living in apartments for five and a half years, our whole marriage.

And guess what enabled us to actually get the down payments and all that stuff, and put a good amount down, and all that stuff.

And have that cash available to do all that stuff?

You're just one funnel away. Right? I mean that's what Russel says all the time, right? But it's so true though.

But I was thinking about how cool it is. I was looking at the process that I have been going through to be able to generate cash needed to both run the business and hire people and pay them, and have enough cash to keep doing all the cool stuff we want to.

Do vacations, pay off debts, get a house, things like that.

And it's so funny, because what would happen is, so when I build a sweet funnel, right, and you guys have heard of that before, it's the MLM funnel I have, it auto-recruits people in to people's downlines. It's really cool. One of a kind. I don't know anyone else who does that. But what I did though, is I created follow-up funnels, basically. And it's kind of cool.

If you guys went to the Funnel Hacking Live presentation, we were trying to figure out what to call this whole category of funnels, after someone's already been brought into your world. Because you're not down with them. You know, you've got this customer that's come in, they're somebody who's come in, and they've agreed to do something with you, right?

Whether it's to download something and get something free, or they've paid, or whatever it is. But you're not done with them.

And so many times I have, you know a lot of people hire me to do different coaching and consulting with them, one hour sessions, half hour sessions, whatever it is. Just had another one last Saturday. It was really fun. But so many times we throw ourselves into architecting these really really awesome front-end funnels.

These sales processes that get people into our world and get them going.

But oftentime, we kind of just leave it there, right? We totally leave it there. There's nothing else that we do. We actually step way, way, back and we go, "Okay, I'm no longer going to do any kind of ... " It's almost like we just totally close the relationship, and 90% of the time I've noticed that that's what happens. So as soon as you get your first funnel built, guys, please, know that there are more things you can do with them.

Who is most likely to buy from you? It's people who've already bought from you. So you've already paid to acquire the customer, you've already got someone there. It's really really easy to just go and offer them something else.

And so the only reason I'm bringing this up is because I had this MLM funnel. It's done quite, quite well, for those of you guys who are certified partners, people like myself, who really like to build funnels, know that you can go, try and sell $10,000 funnels like I do.

You can do all this stuff, or you can just make one really cool funnel and sell a cheap version of it a whole bunch of times, which is another thing that I've done and it's been really really cool.

That single funnel has made alone, just the sales off one location. I sell on multiple locations, so not including the upsales, not including multiple locations, just in one spot, has made like 19 grand. You know in the last six months. And it's been awesome. No ad spend, nothing else.

Then you go put in all the other upsales that people buy with it, right, all the follow-up sequences, all the things that I do with people afterwards. And it really adds up. It's pretty awesome.

And now I got cash flow to go get affiliates for click funnels.

And please, please, please do not think that I'm bragging here, I just wanted you guys to know what's been happening. And why I've been a little bit recluse lately. I've been all over the place. There's been so many things happening. Oh my gosh, I have some crazy stories for you guys, but anyway.

I told you last podcast I knew what this one was going to be about, and it's the fact that we are in a house. And I'm super excited. We're actually moving this weekend. The papers just finished going through today, we got everything all set together, and it's awesome.

It's not a mansion by any means, but it's not tiny either. It's a great sized home, and we're really really excited about it. And it's totally because of funnels. And if you would have, remember, I have a marketing degree. But I don't do any of the things that I learned in my marketing degree.

And I make way more money doing all these other things I've learned on the side through Russel and through click funnels and through DotCom Secrets and tons of other gurus.

I love Jeff Walker's stuff. I love Pat Flynn. Huge fan of tons of guys, and I've studied deeply, drank deeply, from the marketplace. And I told you how I realized, "Oh my gosh, I've gotten to this place, and I'm here at this place, but where I'm trying to go now, what I've learned in the past, is not enough."

And I'm not trying to continue on what I talked about last podcast, but it's just been really neat to be a little bit introspective, and look backwards and go, "Wow, cool." You know?

I wonder if I can pay this house off in like a year. I think I can. And I'm really stoked. That's not my new goal, whatever, you guys know my goal. For 30 grand a month passive income.

And I think one of my plans to get that, I guess I might as well account a little bit here, one of my plans to get the 30 grand a month has dropped off a little bit, but has been replaced by another even cooler one. So I'm just really in the middle of fulfilling and building out the things that I know will get me there.

Now that I've proven it, proven it not only to the market but to myself, and all these other things that I'm going to keep running in the direction. Really excited to do so, but anyway.

Super exciting, and that's what it really is. I mean, if any of you guys follow me on Facebook, or whatever, you've seen my posts that I've put up there. I'm not much of a blogger by hand, you know, but I put up a few, basically blog posts, almost, on Facebook recently.

And I was talking about the incredible struggle and how it's kind of sanctifying. It really is. Not many people are entrepreneurs or business people or in general, whatever it is in life, don't reach their goal because they go through something c...