SFR 55: How I Run My Ask Campaigns...

 

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One of the biggest questions I get is how to run my ask campaigns. Welp... here ya go!

Hey, what's going on everyone? This is Steve Larson and you're listening to a kind of late-night Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larson.

Hey, I'm super excited to be here today. Gosh I'm kinda freaking out just a little bit, I'm not gonna lie. In two days, I am speaking on Russell's stage, for two days. And I'm excited about it.

Gosh I love stage. I absolutely love it, but I'm kinda stressing out a little bit. I went and got my hair cut, and getting all the things ready that I need to, writing my slides right now. It's like 250 slides. It's nuts, but I'm kinda ... Anyway, I'm stressing out a little bit, I'm not gonna lie.

I did a lot of stage growing up, tons of stage, lots of stage, and I really enjoyed it. I sang a lot, I was in a band. I've said this stuff to you guy before, okay. Me being on stage is not the scary part. I actually love it, it's a special kind of rush and I ...

Anyway I crave it...

I love it when people ask me to speak, because I get really stoked about it. Well, this is Russell Brunson's stage, though. It's like, "What the heck. Holy Cow." It's a bigger deal for sure. So, anyway, I know that I'm probably not going to sleep much tonight or the night next also because I need to just keep preparing and I want to be awesome, you know.

Russell's changed my life, he's changed a lot of people's lives. I'm going to speak for two days at an event that he's putting on, and I'm really excited for it. It's just ... Anyway ... What's funny is I'm actually more nervous about him and other people that know me ... like seeing me on stage like turn on.

You know what I mean? When we talk to each other back and forth there's a certain presence we have personally. But then there's another presence we have when we go talk to someone when we are actually presenting. When we are actually teaching. You know what I mean? I'm a different person when I get on this podcast than when I'm talking to my mom or dad. You know what I mean?

And it's not that I'm a different person, I shouldn't say it that way. But my energy level's different. Usually when I talk to my mom or talk to my dad or talk to any family or my brothers or sister or anything like that, I'm not on there going,

"What's up guys? Whoa!" You know what I mean? For me to come out, that's my normal stage-on presence and I'm going to be that way for like 20 hours. I'm actually more nervous about that part of it than I am any of the content- I know the content. I'm just organizing it now- than anything else. Anyway, I know it'll be good.

Anyway, it's just a different side of me that many of the people that I work with over there have not seen from me. So I'm actually more nervous about that part than anything else.

All right, I want to address a question real quick that I continue to get asked over and over and over again. Real quick, though, I just want to tell you guys a quick story, though. I went and I started building Sales Funnels for companies well before I worked for ClickFunnels, well before I worked for Russell, and I started putting all these pieces together.

If you read a book from one person and you think you know it all, let me just tell you real quick that you don't. What's best is to go find a subject and then read all the books you can on that subject from all the different experts because each of the quote unquote experts is going to give you a different take.

Does that make sense?...

You're gonna be able to get all these different pieces from these people that you may not have gotten before if you just read one book, took one course.

So what I started doing is I started learning about product creation. I actually didn't realize that that's what I was doing, now looking back, but that's what I was doing. I was learning how to create products. I was learning how to put together offers and things that are attractive that would make others want to give me money and I needed to prove myself to the market.

You know what I mean?

I felt I knew how to do this stuff. I had done it on small scales with other people and my own stuff. I'd done it. But I wanted to get a big shot, you know, "Hey everyone! Look, I do know how to do this, you know? Please pay me for what I feel I'm worth."

You know what I mean...

And I know a lot of you guys probably feel that way. I'm sure you guys know what that feels like, right? To not get paid what you feel you are, right? What you're worth.

What I did is I went and this was about three years ago, I started shotgun sending emails to tons of different companies saying, "Hey, I want to build a funnel for you. I know you don't know what that is. I'll do it for free. If it makes money, will you hire me?"

Right? And I started doing that to tons of different companies. Well, one of them stuck. One of them caught and he came out.

He was like, "I don't know what that is but, I mean, if you want to build something that's going to be potentially cool for free, that's a great proposition."

So I jumped out there and all I did is I honestly just used Google forms. Google forms is free and what you do is you write- In the book "Ask" by Ryan Levesque, he basically has six different questions that you have, six or seven, but it's a few different questions that you go and you put together and the very first question is like this big, wide open net.

Basically, the first question is something along the lines, "Hey, what's your biggest question with X?" Or, "What's been your biggest challenge with X?" And you just leave it blank, totally open. That's it. That's the whole question. And you let them answer as much as they want to.

The second question starts to get more narrow. And there's more like multiple choice things. And the next question gets more narrow and the next one gets more and more narrow.

And each question is capturing the data, regardless if they actually finish the entire survey.

I was like, "Cool." I think I could do that. Basically what happens is, after you collect all this data, you pool in all this data and then you'll start to see the top concerns. You'll see the top questions, the top main buckets where people are struggling in and then you run another one with just that topic in mind.

I didn't even get as far as that. Typically, I don't. We've run that before just for the ClickFunnels community so that we could help and know what people needed help with. I have hardly ever gotten that deep into it. I've really just asked that first set of six questions and that's it.

If you don't know what I'm talking about, I'd go get the book "Ask" by Ryan Levesque and seriously read it. It's a great one. And you read that in companion with "Expert Secrets". Those two together? You'll know exactly how to create offers. It's amazing.

More clarity and how to create an offer in those two books than anything else I'd ever read before.

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