Bella In Your Business: Pet Sitting and Dog Walking Podcast

Hey Jumpers! If you're a business owner in the pet industry or any industry for that matter, you know that finding the right team members can be a real challenge. But today, we've got a treat for you. We're about to dive into the world of the hiring process, employee retention, and creating a thriving company culture. Welcome to another episode of "Bella in Your Business: Pet Industry Business Podcast," Today, we have a special guest, Becky Lea, the owner of Paws Around Motown. Becky is here to share her experience and insights on improving the hiring process for her business. Becky starts off by sharing her initial struggles with hiring. Like many business owners, she found it challenging to find the right candidates and wasted a lot of time on the wrong ones. But she didn't let that discourage her. Instead, she decided to revamp her hiring process and make it more efficient. Becky managed to reduce her hiring time from a whopping 10-14 days to just five days. She explains that implementing a thorough hiring process was key to this success. By carefully screening candidates and conducting multiple interviews, she was able to find the perfect fit for her team in a shorter amount of time. Becky's story is a great reminder that continuous improvement is crucial for any business. She encourages fellow entrepreneurs to always be on the lookout for ways to refine their hiring process and create a better experience for both the business and the employees. Topics & Key Points: The struggles of hiring Transitioning to a new hiring mentality The significance of a systematic hiring process. The steps to a successful hiring process Building a strong company culture Focus on enhancing the onboarding process and creating a positive first-day experience Efficiency in hiring The importance of continuous improvement Why you should surround yourself with important people in business Timestamps: [06] Introduction of Becky Lee and her pet business, Paws Around Motown [02:08] Becky's initial struggles with hiring and flawed criteria [03:29] Transitioning to a new hiring process and finding quality candidates [06:58] Importance of community and support and Mastermind program [08:52] The need to continuously evolve the hiring process to adapt to the changing job market [10:56] Enhancing the onboarding process [16:04] Mistakes in hiring [18:41] Why post your employees on social media? [20:38] The hiring process and the power of networking [21:28] Constantly making changes and assessing for the future Notable Quotes: [02:09]” I was investing a huge amount of my time at a time that I did not have. And was spending a lot of time looking through candidates, setting up interviews, and then they wouldn't show up.” [04:12] “Everybody that we hired during that hiring blitz, they're still on board. So not only did we find quality, but they have lasted and been happy employees.” [07:36] “I feel like I never feel isolated in my business, which is a huge part of being an entrepreneur. But it's because of the tribe I've built and the people that I have around me to support me who you surround yourself with is everything. It's everything in business.” [08:52] “I think it's important to realize that the climate in hiring has changed. And so it's important to always evolve to what that climate is. People are not just looking for a paycheck anymore.” [16:43] “You really need to hold your new employees hand through the early stages so they're trained, but you got to check in with them. You've got a status with them.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call Better Marketing with Bella Listen to Becky back on episode 322 Joey Coleman's Never lost an employee again Connect with Becky Paws Around Motown Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And today I'm joined by Becky Lee, the owner of a dog-walking and pet-sitting business called Paws Around Motown. Becky, how are you? I'm good. How are you? Good. For those of you guys who have not met Becky before, why not? She first got involved in the pet industry in 2014 and quickly made a name for herself by working hard and soaking up as much information as possible. In the summer of 2021, I traveled to Chicago for an intensive session to work on improving our hiring process and building community on social media. during that session, we created a 10-step hiring process and worked on setting

Feeling Overwhelmed by Marketing? Here's How to Get Back on Track In this week's info-packed episode, I am talking about one of the biggest pain points for pet business owners: marketing. Endless hours fiddling in Canva, constantly second-guessing your messaging and visuals, trying to learn new skills that keep changing - it's frustrating and exhausting! If you feel like you're just tossing spaghetti at the wall to see what sticks, you're not alone. I am here to tell you how you can succeed, jump on over to Better Marketing With Bella to see everything I am talking about. Drawing from my personal experience and the success stories of past clients, I break down exactly why DIY marketing often falls short and how to create an effective strategy. Don't believe me? Give the stories a listen and see how you can be a success too. Topics & Key Points: Overcoming marketing struggles Wearing many hats in business is challenging Spending time creating content takes away from other tasks Trial-and-error marketing is inefficient Developing a cohesive strategy Consistent, quality content builds trust Social media creates confidence in your brand Marketing channels work together to attract clients Proof the program is effective Timestamps: [03:41]Michelle from Paws & Claws [05:28] Leia from Wonder Pups [08:45] Morag from York Professional Pet Sitting and Dog Walking [11:39] Two programs for you Notable Quotes: [08:32] "And so she said she was getting 15 to 20 more leads every month after seeing Google ads. And she said proof that done for you marketing fuels the real growth" [10:00] " So, better marketing with Bella also provides a spark for your own ideas, Kathy said that the content we created, made her think of new things to try on her own" [10:45] "Now she understood what her strategy needed to be, and could be a better leader to that social media person on her staff or the office manager" Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 min call Better Marketing with Bella Episode 360 Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome, everybody to another episode of Bella in your business. My name is Bella vasta. And last week, we talked all about the consistency of your brand, how you're showing up. And if people are recognizing you, well, this time, I'm going to actually solve that problem, because most of you are probably like, okay, great, I need to be consistent. How do I be consistent, and I get it, because things are busy, you've got a lot of hats that you're wearing in your company, you're trying to be all the things you're trying to do customer service, you're trying to do client retention, check on your churn, be a good leader to all of your employees, probably be innovative, and keep up with your website. Just do all the things not to mention everything that you have to do yourself as being a mom or a dad or just a good, you know, person in your relationships. There's a lot of things to do. And today, I want to try to inspire you because I have a feeling some of the stories I'm going to share with you today. You are that person. And I want you to kind of consider that. Because if you're listening to this episode, if you're one of the 1000s that listen every single week, thank you. But I want you to really think about how can you help streamline your business? Guys, you've heard me say this before, there's only two things that you're going to be solving in your company. And you have to solve them systematically. That's getting more clients. And that's getting more employees. Everything else is just systems and process. They're not ongoing, trying to bring in, bring home the bacon, if you will. And so I want you to think about your marketing, and it being a major pain point. And this goes without notice that yes, our doors are open for better marketing with Bella right now, better marketing with Bella is an excellent program. I started it, January of 2018. Because after I sold my company in 2016, I missed doing marketing. Marketing is just something that naturally comes to me, you can show me a picture, I can give you a title for it. And it has been so fun creating and organizing everything for you guys via doing graphics every month and videos every month, and blog ideas and real ideas and emails so that you can stay top of mind awareness. All of this stuff is very important. When it comes to your brand, your consistency and showing up thes

Imagine this: a pet owner is searching for a reliable service for their beloved canine companion, and they stumble upon your business's website, social media, or storefront. What sets your brand apart? What impression do you leave on their minds? Are you tired of feeling like your pet business is just blending in with the crowd? Do you want to stand out and make a lasting impression on your customers? If so, then consistency in branding is the key! In this episode of "Bella in Your Business: Pet Industry Business Podcast," I want to talk about something super important for all you pet business owners out there: consistency in branding. Trust me, it's a game-changer! Doors for Better Marketing With Bella are currently open if you're looking for more guidance and support in your marketing journey. And remember, consistency is key! So, let's get out there and make our pet businesses shine. Topics & Key Points: The importance of consistency in branding. Consistency in tone and voice. Consistency in online presence. Testimonials and results from the "Better Marketing with Bella" program. Examples of consistent branding from Starbucks and McDonald's. Dangers of using AI for marketing and its impact on consistency. Guidance and support available through the "Better Marketing with Bella" program. Building relationships with your community. Showcasing your personality and uniqueness. Having a schedule for posting and creating content Working smarter, not harder. Timestamps: [00:01] The importance of consistency in your pet business brand [01:45] Creating a professional brand with consistent elements [05:48] Consistency in tone, voice, and online presence [08:58] Consistently showing up in emails [09:59] Building personal relationships in the community [11:58] The power of brand consistency Notable Quotes: [02:31] “Consistency is key when you are creating a brand for your business. Consistency, it matters how you look” [02:11] ”What are your colors? Are you using your actual color numbers when creating or someone else is creating designs for you? Not just that, but you also use the same font.” [05:15] “When you're sharing blogs or social media posts, emails, any marketing consistency in your tone, in your voice is imperative.” [07:27] “Just as brand consistency creates trust, it can also create distrust.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 min call Better Marketing with Bella Episode 361: The Dangers of Using AI to Market Your Pet Business Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in your business. My name is Bella vasta. And today we're going to talk about the importance of consistency in your pet business brand. Yes, I know this might automatically give you a little bit of an anxiety but I'm here to walk you through it and give you some actual act, things to think about, and some action items to take away. But before we do that, I want to let you know that the entire month in the mastermind is devoted to marketing because guess what the doors for better marketing with Bella are open. If you seen my Instagram feed instagram.com forward slash Bella vasta. Or you've seen our jump consulting Facebook page Facebook.com/jumpconsulting, you will have seen all of the testimonials and the feedback and the results that people are getting this program you guys is on fire. I know you have a lot of options when it comes to marketing, you could do it yourself, you could hire someone who does not necessarily have a proven track record in the pet industry. But we're here to take care of it all for you to figure out what the creative is because at the end of the day, let's let's admit that most of us are stressed out overworked, overextended, and you don't have a creative bone in your body. Let us take care of that. And then let us show you how to use it and get it really out in your community and be partnering and connecting with other thought leaders, that's only going to help get your brand out there. Now when we're getting our brand out there, we don't want just pictures of dogs, we want someone to understand when they see it come through, it's your voice. It's your logo, it's your colors, it's your style. And they automatically know before they even read anything by the look of it that it is you. And that's what we're here to talk about today. So if you're interested in better marketing and Bella, you want to find o

Is your pet business considering the leap into the world of AI-driven marketing? While it may seem like an enticing prospect, promising enhanced customer engagement and increased profitability, have you ever paused to wonder about the hidden dangers that could be lurking beneath the surface? In the realm of promoting pet-related services and products, using artificial intelligence can be a bit like walking a tightrope. In this episode of "Bella in Your Business: Pet Industry Business Podcast," we will explore the rising trend of artificial intelligence (AI) in marketing. AI presents both opportunities and challenges for businesses. It's not a one-size-fits-all solution, and understanding its nuances is essential. Introducing Magai, an affordable AI tool suitable for small pet businesses looking to harness AI's power. AI isn't a magic fix; it requires quality content input. While it excels at data analysis and predictions, it can't create compelling content on its own. Training the software to align with your brand and audience is vital. Customize it with your brand voice and values. However, remember not to rely exclusively on AI-generated content. Human touch is crucial for customer engagement. Use it as a supplementary tool, not a replacement. Consider outsourcing marketing tasks to experts to balance your workload. Embrace it's potential while staying true to your brand and maintaining personal connections with your customers. Topics & Key Points: Understanding AI: AI is not just a buzzword; it's a tool that can revolutionize your pet business. But it's crucial to understand it and use it correctly to avoid pitfalls. AI in marketing: I've shared some insights on the potential dangers of using AI for marketing a local pet business. Remember, AI is programmed to target a global audience, so it's essential to tailor it to your local market needs. The Magic of Magi: My friend Dustin Stout's creation, Magi, is an affordable AI tool that's worth exploring. It's a great way to familiarize yourself with AI and stay ahead of the curve. AI training: I've dedicated a month in our mastermind group to AI, with guest speakers providing training on leveraging AI in business. It's a treasure trove of knowledge you wouldn't want to miss! The importance of strategy: Whether it's AI or social media, having a well-thought-out strategy is key. It's not about just doing it; it's about doing it right. Timestamps: [00:02] The dangers of using artificial intelligence to market your pet business [01:01] The benefits of using artificial intelligence in marketing [0831] Understanding the limitations of artificial intelligence [10:28] Training AI to understand your voice [11:25] The dangers of generic AI marketing [13:22] Better marketing with Bella [19:45] The tough lesson of not putting in the work [20:41] The importance of staying positive and resilient Notable Quotes: [00:52] “I want you to be aware of the dangers of AI so that you're not encountering them in your business and ultimately not gaining new business or new employees.” [07:19] ”When you're posting things online and you're blogging because you feel guilty and you think you should blog because it's something that you quote unquote should do, make sure that you're doing the right thing.” [19:45] “I don't want you to end up also then you turn into one of those people that say, 'Oh, it doesn't work.' No, you don't work respectfully, you don't work, and that's really tough.’’ [18:26] “You need a strategy. Once you start aiming for a target, that's when stuff starts falling down from the sky. And it is amazing and fun.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call Better Marketing with Bella Magai BMWB Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to Bella in your business. My name is Bella Vasta, your host, and today, we're gonna continue on a topic that we started talking about a little bit ago. And that's artificial intelligence, also known as AI. Now, hopefully, by now, I've been spoken about it. I'm sure you've heard about it from other sources as well. And I want to make sure that we are all on the same page here. Because of what I've been reading online in some places, I don't know if we are, and I am here to help stop you from making drastic mistakes that could hurt your business. So today we're talking all about the dangers of

Have you ever scrolled through your social media profiles, basking in the glory of the numerous likes and comments your posts have garnered? It's an exhilarating feeling, isn't it? The digital world showers us with instant gratification, making it easy to assume that we've got this whole social media marketing thing down pat. But, here's a question: Are those likes and comments truly indicative of your marketing prowess, or could they be misleading you into a false sense of accomplishment? I understand the challenges that pet business owners and marketers face in the digital realm. That's why my program goes beyond vanity metrics and dives deep into the heart of effective social media marketing. Better Marketing with Bella. In this episode of "Bella in Your Business: Pet Industry Business Podcast," I welcome Leia Johnson, owner of Wonder Pup's Pet Care, to discuss her ongoing marketing struggles and journey toward success with Better Marketing With Bella. Leia initially invested significant time in Canva for graphics and believed high social media engagement was vital for marketing. However, she soon realized the need for a better approach. After listening to one of our podcast episodes, Leia decided to take a recommended class on social media content creation, which is paying off. She's implementing what she learns and witnessing remarkable improvements in her feed. But she doesn't stop there. Leia decided to give Better Marketing With Bella a shot, and she's glad she did! It not only saves her time but also generates more income for her business. In our conversation, we stressed the importance of building relationships through marketing and emphasized that patience is key. Listen in to here her real-life success with using the program! Doors to enroll are currently open and will not be open again until March! Check out her before and after photos from using Better Marketing with Bella BEFORE: AFTER: Topics & Key Points: The Social Media Myth The Power of Consistency The Need for a Better Approach The Results Speak The Importance of Persistence Leia's Advice Timestamps: [01:16] Leia's marketing challenges [02:22] Time spent on Canva [05:58] The tipping point that led Leia to sign up for Bella's marketing program [08:00] Leia’s most valuable element of the program [09:10] The anatomy of a good social post [09:56] Leia’s reaction after signing up to the program [11:44] Results and success with the program [18:03] The importance of showing up for a strategy [19:20] The value of trying and not being afraid of failure [21:06] The benefits of Bella's marketing program Notable Quotes: [01:38] ”I was mistaken in the fact that I thought that I had to have all these Instagram likes or Facebook likes in order to be effective, and that wasn't true.” [10:29] “The program does it all for you. As long as you remember to put it up there and schedule it, which is important. But it does it all for you.’’ [12:57] “I thought I was busy before, but it was all just busy work. It wasn't doing the actual job. It was doing things in the hopes that I'd get to do the job at some point and then get paid.” [13:37] “My clients noticed the different graphics and started commenting privately to me, saying, 'Hey, that looks really nice. Whatever you're doing differently is amazing.” [14:37] “Marketing is about building relationships, not just advertising. It's not 'call us, hire us,' it's about creating connections.” [15:58] “I don't necessarily use the program to its fullest. Sometimes I forget about the emails or I don't have an active blog.” [17:23] “Sometimes, if somebody is listening and thinking they don't have time, you can get results just by doing what I've done. But imagine what you can achieve if you use it to its fullest.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call Better Marketing with Bella 1 Year Marketing Plan for your Pet Business Connect with Bella Website Facebook YouTube Connect with Leia Johnson Wonder Pup's Pet Care Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in your business today I am joined by Leia Johnson, the owner of Wonder Pups, as many of you have heard me talking about the fabulous better marketing with Bella. Last some special insight to it. And she's just like you. She's been a listener of the podcast for a very long time, even her kids listen to the podcast, and she was very overwhelmed, trying to do all the things. She had all

? Hey Jumpers! Have you ever wondered what sets apart those who crumble under life's pressures from those who seem to effortlessly bounce back, stronger than ever? In a world filled with unpredictable twists and turns, where challenges and setbacks often seem to be lurking around every corner, one thing becomes abundantly clear: resilience is the secret sauce to success. In today’s episode of "Bella in Your Business: Pet Industry Business Podcast," we will discuss the importance of resilience. Life throws tough challenges, but resilience is about bouncing back. Surrounding yourself with positive influences and a support system can make all the difference. Facing fears head-on and taking responsibility for your actions are crucial. Conquering fears is empowering, and personal growth comes from owning up to mistakes. I also want to remind you about "Better Marketing with Bella," designed to help small businesses improve their marketing and customer base. As a special offer for our listeners, there's a discount on the program. If you need marketing help, let's connect for a 20-minute call to discuss your goals and how I can assist you. Always remember that resilience is key. Surround yourself with positivity, confront your fears, take responsibility, and make small changes for big transformations. You've got this! Topics & Key Points: Understanding resilience The entrepreneur's journey: Loneliness and challenges Harnessing your inner resilience The power of positive influence Small changes, big transformations Better marketing with Bella Timestamps: [00:00:59] Resilience: definition and importance [00:02:00] Finding resilience: Mel Robbins' five-second rule [00:03:50] Choosing resilience and bouncing back [00:09:02] Resilience and self-control [00:09:58] Feeding your mind with positive content [00:10:51] Habit stacking and influences Notable Quotes: [00:01:39]” Resilience is the capacity to withstand or recover quickly from difficulties. Toughness, the remarkable resilience of so many institutions or to the ability of a substance or an object to spring back into shape.” [00:04:08] “If you always keep jumping, you're never going to stay down. If you always keep jumping, you're going to be resilient.” [00:06:47] “Those little fall downs, those falling off the wagons, those failures. There are great lessons in those.” [00:09:02] “When you realize that you can only control yourself and you're not responsible for other people's emotions or actions, it's very freeing’ Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call Habits and Behaviors Of Successful Pet Business Owners Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And wow, you guys really loved the episode last week all about fear. I got a lot of emails from you. And a lot of them are pretty personal. But I just want to say I see you, I feel you. And I'm proud of you. Because a lot of times, a lot of you guys have been hit with some pretty heavy stuff we all have. But sometimes some of the messages I got, like y'all have been hit with pretty hard stuff, all at the same time. And that does, you know, make you want to be paralyzed in fear. So, my friends, I want to say if you've not listened to the last episode, go ahead and listen to that, because it really, truly was remarkable. And I am excited today to talk about something that kind of, you know, goes hand in hand with fear. And that's resilience. Today, we're going to talk all about resilience, because I think that it's kind of a really big thing in my life. And in my story, if you know my story, and it's also something that is the signature in everything I do always keep jumping, and I'm gonna get into that today. But let's first start, we're gonna go to like Webster's Dictionary here. Resilience is the capacity to withstand or recover quickly from difficulties, toughness, the remarkable resilience of so many institutions, or to the ability of a substance or an object to spring back into shape. elasticity, like nylon is excellent in wearable and resilience. That's kind of a weird example. But thank you, Webster. So it's about springing back, it's about always keep jumping, it's about I always say, always keep jumping, because if you keep that momentum going, then you're never gonna be able to stay down, you're gonna have that momentum and momentum bree

Do you remember the last time fear held you back from pursuing your dreams? Was it that brilliant business idea you were too scared to launch, or that game-changing decision you hesitated to make? We've all been there, paralyzed by the relentless whispers of our inner critic. But what if I told you that facing fear head-on could be the key to unlocking unprecedented growth in your business? In today’s episode of "Bella in Your Business: Pet Industry Business Podcast," I'm excited to share a profound discussion about fear and its impact on our potential. It is a universal experience that can hinder us with self-doubt and uncertainty. It's essential to recognize that it is merely an illusion, not a reality. In this episode, I will share personal stories and experiences from listeners like yourself who have confronted and conquered their fears, emerging stronger. We'll delve into the psychological effects of fear on relationships and personal growth, and I'll offer practical strategies to overcome it. We will discuss calming techniques, breathing exercises, and the importance of confronting fears head-on. Additionally, we'll explore the incredible power of visualization and manifestation, teaching you how to shape the life you truly desire through the mind's potential. But here's the most exciting part—I want to hear from you. Share your current fears and challenges with me, and together, we'll tackle them. Topics & Key Points: Fear is a universal experience: Everyone experiences fear, but it can either propel us forward or hold us back. The impact of fear: Fear can have psychological effects and limit our behavior and opportunities if left unchecked. Fearless living: Those who are fearless have a different relationship with fear and don't let it rule their decisions. Overcoming fear: Taking time to calm down, breathing exercises, facing fears, and gathering facts can help overcome fear. The power of visualization and manifestation: Visualizing and talking about a clear vision can positively impact various aspects of life. Verbal processing and communication: I recommend using the app Voxer for verbal processing and encourages reaching out for help. Fear as a separate entity: Fear should be acknowledged but kept separate from the main part of the mind. Keep jumping: Despite the fear, it's important to keep moving forward and face our fears together. Timestamps: [00:41] Marketing to Millennials feedback [01:02] Funny podcast interactions [03:00] The concept of fear, its impact on different aspects of life [10:25] Overcoming fear [11:37] Fear of success [12:54 Taking control of fear [20:20] The importance of visualizing and manifesting your goals [21:19] How fear can manifest in business decisions and relationship [22:27] Advice on managing fear by acknowledging its presence Notable Quotes: [00:04:36] “Sometimes fear actually propels us forward and sometimes fear holds us back." [00:05:04] “Fear is an unpleasant emotion caused by the behalf or the belief that someone or something is dangerously likely to cause pain or threat." [00:11:54] “Your body, your brain is not conditioned to receiving good things because it's conditioned to being in fear, waiting for that next shoe to drop." [00:13:06] “When you're constantly living under that shadow of internally or externally triggered fear, it takes a serious toll on your mind and your body, and you got to pay attention to your body when you feel it." [00:13:52] “Those people that are fearless, they that is not the absence of fear. It just means that they have a relationship with fear and they don't let it rule the decision that they're making.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call How To Do A 30 Second Networking Commercial Episode 357: How to appeal to millennials and the hybrid work to gain more clients in your dog walking business Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in Your Business. My name is Bella Vasta from Jump Consulting, and today we're going be talking about fear. How does it propel you forward? How does it hold you back? And what place in your life does it have? However, before we get into that, I want to give a shout-out to Stephanie from Chicago, our urban pups. We got a lot of feedback on our podcast episode, our last one when we talked all about marketing to millennials, and this whole new hybrid work model and how that affects the way that you should be marketi

In the dynamic world of dog-walking businesses, the winds of change are blowing stronger than ever. Picture this: a new generation of clients, the tech-savvy and trendsetting Millennials, are on the lookout for the perfect dog walking services. At the same time, a revolution in work arrangements—the hybrid work model—is reshaping the way people live and work. Now, imagine combining these two forces to catapult your dog-walking business to new heights! Yes, you heard it right. In today’s episode of "Bella in Your Business: Pet Industry Business Podcast," I talk about this important group and as we all know millennials are a huge demographic and they have unique preferences when it comes to choosing products and services. And with the rise of the hybrid work model, it's even more important to understand how to reach and appeal to them. One of the critical things to keep in mind when marketing to millennials is convenience. They value seamless experiences and want things to be as easy as possible. So, one tip I have for you is to utilize online booking services. This allows millennials to easily schedule appointments or services with just a few clicks, without any hassle. But wait, there's more! To learn more tips on effectively marketing to millennials and boosting your pet industry business, be sure to tune into the full episode. I don't want to be a spoiler, but I've got some valuable insights and strategies waiting for you. So, stay tuned, and let's take your business to the next level! Topics & Key Points: Building a strong foundation is crucial for business success. Evaluate if you're solving new problems or stuck in a cycle. Adapt your marketing strategies to cater to millennials, who lead the charge with hybrid work models. Millennials value convenience and seamless experiences. Offer quick online booking services and provide pre-visit notifications and text message updates. Leverage technology like Calendly for effortless bookings and showcase your use of technology to build trust with potential clients. Consider geo-targeting Facebook ads to reach remote professionals and customize every touchpoint to prioritize convenience and flexibility. Timestamps: [01:23] Mark Shaver's success story [02:16] Building a strong foundation [05:19] Marketing to millennials in a post-pandemic world of hybrid work [10:09] The importance of seamless integration [11:16] Appealing to the remote workforce [12:32 Leveraging virtual features and technology Notable Quotes: [00:06:10] “When you're looking at your marketing strategy, this group of millennials really needs to be front and center, but you need to understand them and you need to use language speaking directly to them on your website" [00:09:01] "Millennials place a much higher value on things like location independence and setting their own schedules compared to older generations. They are 50% more likely to want a hybrid or fully remote setup long term." [00:13:34] "Selling the idea of instant seamless booking, that's a big deal guys. It's a big deal.." [00:17:00] “When it comes to your current clients who are shifting more hybrid. Be proactive about surveying them and their ideal setup." Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Episode 340:7Ways To Coach Your Team To Great Customer Experiences Email Bella: [email protected] Sign up for a 20 mins call Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome back to another episode of Bella in Your Business. My name is Bella Vasta. And today we're going to talk about something we've never talked about before. But before I get into that, I want to give a big shout-out to one of my clients from way back when back in 2017 2018. I had the pleasure of consulting with Mark Shaver. He is from Buckhead Paws dog walking and pet sitting in Atlanta, Georgia. And I remember sitting at the Marriott because that's where I used to go and just work. I liked the ambiance there. And in talking with him, he had just bought this business. So it was already established. He had about eight to 10 contractors, and he knew he wanted to switch them to employees wasn't sure exactly how had so many services, it was like 10 minutes, 15 minutes, half an hour, 20 minutes. 4560 like all this craziness. What we did was we worked hard to simplify the business and get a really strong foundation that matched up with the goals that he wanted for the company. And I just saw it on Facebook the other day, and I know Mark won't mind me sharing this because he wrote it

What sets an exceptional pet sitter apart from the rest? The answer lies in the power of systemized pet sitter training. Gone are the days when pet sitting was seen as a casual gig; today, it's a bona fide profession that requires a deep understanding of animal behavior, health, and client expectations. In this episode of Bella in Your Business: Pet Industry Business Podcast, I want to talk about something that's really important in the pet care industry - standardized training. You see, it's crucial for all team members to be on the same page when it comes to taking care of our furry friends. That's why I believe in having a training system that's easy to follow and understand. I think it's also important to cater to different learning styles. We all learn in different ways, so incorporating different methods like videos, hands-on training, and written materials can really make a difference. Another thing I want to emphasize is the importance of showcasing your training system. By displaying it on your website and social media platforms, you're showing potential clients that you take their pets' care seriously. It instills trust and security in them. That's why I'm so excited to introduce you to Pet Care Team Training, a company I co-founded. We offer a program that provides standardized training for pet care businesses. It's a comprehensive system that covers everything from basic pet care to advanced techniques. And here's the best part - I want to offer you a special deal. As a listener of this podcast, you can try our program for free. Just visit our website and sign up for a trial. I know you'll love it! So let's make sure our furry friends are in good hands by implementing standardized training in the pet care industry. Together, we can make a difference! Topics & Key Points: The Power of Standardized Training Catering to Different Learning Styles Promoting Your Training System Peace of mind, trust, and security are the key factors that clients are looking for A Special Offer from Pet Care Team Training A heartwarming testimonial from Tiffany Timetamps: [00:03:03] What it means to be standardized [00:04:02] The benefits of showcasing employees on social media [00:08:09] Promoting standardized training system on website, social media, and other platforms [00:11:26] Promotion of a free license offer for Pet Care Team Training program [00:12:36] Benefits of using the Pet Care Team Training program Notable Quotes: [00:04:33] “When you start hearing things like, X, Y, Z company down the street is $3 less or Oh, you kind of seem a little expensive. That tells me that your messaging and marketing and social media have not done a good enough job of changing the barometer.” [00:05:11] “ To be standardized, it means that I can follow along your workflow, your script on it, or you could hand it off to Tom, Dick or Harry.” [00:09:15] “Showing and telling and bragging about how great your standardized system is can help you tremendously. But I don't see anyone do it.” [00:14:57] “Wherever or whatever standardized program you get for training you need it for many different reasons. You need to make sure that everyone gets the same experience, the training. You need to let your clients know that everyone is trained the same way. You need to let the employees know that everyone is trained the same way.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Pet Care Team Training Email Bella: [email protected] Sign up for a 20 mins call Episode 341: Learn How To Never Lose An Employee With Joey Coleman Episode 348: 10 Steps To Hiring The Right Pet Sitting or Dog Walking Employee that Most Forget About Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome, welcome to another episode of Bella in Your Business. Today I have a really fun topic for you. I'm excited to kind of blast your brain about this today, I Think Have you ever had a client who just did not want anyone else on the team to service them? Did you ever have clients that were hemming and hawing over your rates? Because that was the only thing that they were comparing between you and another company? Well, today, I have something that's going to make you think for a minute and be like, Oh my gosh, yeah, why aren't I doing this? And don't worry, I got you, girl. But first, before we get started, I want to say thank you to the two people who last week after hearing the podcast signed up for those 20 Minute Calls, you know exactly who you are, it was great getting to know you and I got so energized lear

Hey Jumpers, have you ever noticed how some people seem to have a natural talent for staying positive, no matter what life throws at them? You know the ones – they're the ones who can find the silver lining in the darkest of clouds, turn setbacks into comebacks, and have a contagious zest for life that makes you wonder if they've discovered some secret happiness potion. Well, guess what? There's no magic involved – just a set of skills and attitudes that anyone can cultivate. In this rollercoaster of existence, it's easy to get caught up in the whirlwind of negativity – the never-ending news cycle, personal challenges, work stress, and the general feeling that the universe might be conspiring against us. Welcome to another episode of Bella in Your Business: Pet Industry Business Podcast. In this podcast episode, I'm going to share my personal journey of overcoming challenges and offer some advice on how to stay positive and accomplish things even when life gets tough. Trust me, I've been there! I can't stress enough the importance of personal growth and self-development. It's what helped me get through some of the toughest times in my life. I'll also be sharing my own experiences with habits and behaviors, because let's face it, we all have some bad habits we'd like to kick to the curb. As a single mom, I know firsthand the challenges that come with juggling it all. But I've learned some strategies along the way for maintaining a healthy lifestyle, and I can't wait to share them with you. One thing I'm really passionate about is the power of neuroplasticity and habit stacking. It's amazing how our brains can change and adapt, and by intentionally stacking positive habits, we can create lasting change in our lives. And hey, it's not just about personal growth - there's a connection between our personal and business lives too. So if you're a business owner looking to level up, I'm here to offer my assistance and help you become the best version of yourself. So grab a cup of coffee, sit back, and let's dive into this episode together. I'm here to help you navigate life's challenges and come out on top. Let's do this! Want to chat? Get on my calendar! Topics & Key Points: The power of personal growth Finding inspiration from within Overcoming challenges as a single mom The power of neuroplasticity and habit stacking The connection between personal and business life Timestamps: [00:00:00] The importance of habits and behaviors [00:01:02] Self-development and personal growth. [00:04:10] Setting goals and taking action. [00:09:47] The importance of childcare in a fitness routine. [00:10:45] Building confidence and creating new behaviors. [00:12:52] The power of grace and accountability. [00:20:20] The importance of momentum. [00:20:20] Celebrating wins. [00:21:32] Making your business your first employee. Notable Quotes: [00:05:59] "Your inspiration needs to come from within yourself, that burning fire inside so that when the winds come, your fire doesn't die out. It spreads more like a brush or a wildfire." [00:04:52] "Your life's journey is a lot of moving forward, falling forward, correcting and continuing. Fight for clarity and discovery of yourself and those around you." [00:11:29] "Neuroplasticity is fascinating—it's like reshaping a dirt road into a highway in your brain. You can create new habits, behaviors, and patterns, making the difficult easier over time." Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call Book: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in your business your Business. My name is Bella Vasta. And today we're gonna get a little personal. I've been doing a lot of thinking about a topic. And obviously, you know what it is because you've seen the title of these habits and behaviors. And I'm gonna get pretty personal today in hopes of inspiring you to action. But first, before we get into it, I'd like to encourage you all to like, subscribe, and share the podcast with any of, your friends or colleagues that you think would benefit from it. And I also want to give a shout-out and say thank you to all of you who are binging on Bella right now I just got a message from someone who is at episode 250. And she's working through all of them. And just like, you know, s

Hey, Jumpers! Let's face it. Running an efficient pet business is no walk in the park. From managing staff and inventory, to marketing your services and maintaining a welcoming environment, the daily challenges can often feel overwhelming. With each passing day, you may find yourself yearning for a way to streamline your operations, break free from the shackles of mundane tasks and administrative burdens, and truly thrive in the realm of pet care. Are you ready to revolutionize your pet business and unleash unparalleled success? I'm Bella Vasta, and in this captivating episode of "Bella in Your Business podcast," I'm happy to share powerful insights that will transform the way you operate. Together, we'll optimize your client onboarding process, create a strategic marketing system, develop a foolproof hiring process, and simplify payment collection. Streamlining these key areas'll save time, reduce overwhelm, and elevate your business to new heights. So, if you're tired of feeling overwhelmed and ready to work smarter, not harder, join me on this journey to pet business success. Don't miss out on the strategies that will revolutionize your operations and help you run an efficient pet business. WithTune in now and let's embark on this exciting adventure together! Let's get started! Topics & Key Points: Four Pillars of pet business success and Efficiency Evaluate and optimize your onboarding system for new clients. Implement a systematic approach to marketing to save time and boost creativity. Develop a comprehensive hiring system to find the right employees and foster a positive work environment. Streamline payment collection processes to improve efficiency and customer experience. Prioritize systems and processes in your business to reduce overwhelm and maximize success. Assess your current systems and identify areas for improvement. Timestamps: [03:13] The importance of having a smooth onboarding system for new clients [06:14] The importance of having an efficient marketing system [08:07]The significance of having a well-structured hiring system [10:47] Maximizing success and efficiency in your pet business [11:55] The importance of collecting payments efficiently [13:59] Improving processes for business growth Notable Quotes: [14:48]"You do not have to be overwhelmed or overworked or stressed out or hating your business. You just need to have better systems. Figure out the exact details and make your dreams your reality." [15:10] "The devil is in the details. Figure out what it is that you want and make your dreams, your reality. It's not about following what others are doing, but creating your own path to success." - Bella Vasta Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Better Marketing With Bella Joey Coleman's Never Lose an Employee Again Instagram Email Bella: [email protected] Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please go to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta. And how's your summer going? My summer is crazy. The days are flying by, I kind of feel like a chicken with my head cut off trying to do work with my daughter running in. How are you guys doing? I want to know, like, DM me, tag me back, let me know your biggest tip or trick and I might. I might talk about it on our next episode, in terms of how are you managing summer and also being a parent for the parents that are out there. Today, though, you know, there are so many things as a coach, I get to have this 30,000-foot view of everything and we go in I had a coaching call this week and the poor gal, she's in better marketing, and Bella, and she's in the mastermind she just recently joined both of them. So she's getting into the whole jumper community. And, you know, she was just like, she was crying at the beginning. She was overwhelmed. She's, I think she felt a little embarrassed at first, but I was like, Girl, people cry with me all the time. Because our businesses are us right there, like our blood, sweat, and tears week, you my listeners have created something from nothing. And many of you are also employing many people which is really kind of cool, that you're pumping money back into the economy, your local economy, and changing people's lives. So I don't want you to forget, like how much of I know not gonna say that word. Because kids might be listening, how much of an awesome person you are, let's put it that way. So today, you know, there are four major categories, and I want you to kind of think about the

In the competitive and fast-paced world of the pet business, building the perfect team can be a challenging task. With numerous responsibilities to juggle, it's easy for pet business owners to overlook crucial aspects of hiring. In this episode of Bella in Your Business podcast, we're diving into a topic that's near and dear to every entrepreneur's heart: hiring the right people. It's all about finding those incredible individuals who can help you achieve the coveted time and financial freedom we all dream of. I will share insights on common hiring problems and ten practical steps to improve the process. If you're feeling overwhelmed by the hiring process or simply need a helping hand, don't hesitate to reach out. I'm here to assist you and offer guidance along the way. Remember, taking action is the first step towards building your dream team and achieving the freedom you deserve. Let's make hiring a breeze and embark on the journey to freedom! Let's get started Topics & Key Points: 10 Steps to revolutionize the hiring process and build an exceptional team The importance of hiring the right people The need to invest in training and cultivate a strong company culture to develop a team that's better than you Why job ads should be like love notes instead of boring corporate jargon The use of hiring systems like Jazz HR to filter out applicants The need to be detectives during the interview process How to systemize the hiring process Timestamps: [02:30] Step 1: Knowing your important qualities [04:00] Step 2: Creating attention-grabbing hiring ads [06:03] Step 3: Establishing your non-negotiables [06:59] Step 4: Create the phases and questions. [08:46] Step 5: Systemize rating and scoring [10:34] Step 6: Gathering questions for interviews [11:46] Step 7: Creating an exciting job offer letter [13:18] Step 8: Onboarding that inspires the new employee [14:37] Step 9: A training program that is intentional [16:38] Step 10: Analyze and tweak Notable Quotes: [00:18:22'] 'It is time to accelerate, it is time to evolve, it is time to build the stages out. I promise you if you do the hard work and you figure out these stages now, it is going to enhance your company and decrease your stress level grossly. I vouched my entire career on this.” [13:52] “The onboarding process does not have to be mundane or boring. A great little tip, if you're going to do it over Zoom, send them a $10 Starbucks card to their phone, like a couple of hours earlier, and say, Hey, grab a Starbucks on me for our meeting coming up.” [00:21:21] "When it feels like you're lying awake at night thinking, 'Oh my god, if one person quits my whole organization is going to fall down,' there is another way to do these things. Always keep jumping, you'll keep the momentum going and you won't stay in that rut." Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Listen to Learn How To Never Lose An Employee With Joey Coleman Mentioned book: Never Lose an Employee Again by Joey Coleman Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Hello everyone on YouTube, I'm about to record the podcast, which is going to be great. Making sure I have the right microphone on. I'm even doing background content or I'm doing a time-lapse behind you that you can't see right now. But let's just keep going here. Okay. Welcome, everybody to another episode of Bella in your business, my name is Bella Vasta, and I'm going to get up all in your business today, because I have been seeing something happen online, that is just like a big red flag to me. And I'm pretty sure that most if not all of you are not doing these 10 things I'm going to talk about today. So clearly, you're interested in hiring, that's why you're looking at this video. And clearly, you're looking at probably giving yourself more time and financial freedom, right? And the way to do that is to have amazing people around you. I'm not even just talking about employees. But that's a whole nother conversation for the people that are around you. But today, there are 10 specific things that I want to go through. Because the more and more I go through people's hiring processes, I see how much the devil is in the details. I did a presentation if any of you guys are listening at the pet boarding Expo in Vegas a couple of months ago. And I thought that I should probably take it here too, as well. So I'm gonna give you a really good overview. I'

Move over, sci-fi dreams, AI has crashed the party! This groundbreaking innovation is giving us a rollercoaster ride of excitement, curiosity, and non-stop chatter. It's like a magical genie reshaping how we live, work, and play! Buckle up, Jumpers, the future's here, and it's powered by AI awesomeness! Welcome to another exciting new episode of Bella in Your Business: Pet Industry Business Podcast. Today, I have a special guest joining me, the fantastic Dustin Stout, a digital marketing consultant. Get ready to dive deep into the fascinating world of A.I. and discover how it's revolutionizing businesses like Dustin's. We'll explore the power of ChatGPT, human-like responses, and his game-changing interface called Magai. And here's the icing: Magai has a more extensive context window and faster response time, making your experience unbelievably awesome. Trust me, this episode is packed with juicy insights and incredible stories that you won't want to miss. So sit back, relax, and let's embark on this AI adventure together! Let's dive in! Topics & Key Points: The transition from traditional methods to AI-powered tools like ChatGPT The success of ChatGPT and its impact on the market The development of Magai as an interface Features of Magai and its magical aspect The concept of personas in chatbots. Why business owners should have Magai on their radar The importance of context and deep conversations for better AI output The ongoing development and improvements in Magic's features and capabilities. Why overwhelmed pet-sitting and dog-walking business owners should embrace AI technology Timestamps: [00:54] Dustin Stout's background [02:14] Introduction to AI and ChatGPT [04:33] ChatGPT as a new language [07:06] The release of ChatGPT and how it came to the market with a bang [10:05] Paradigm shift in using chatbots [11:05] Introduction to Magai as a better interface for ChatGPT [12:55] The limitations of ChatGPT and how Magai addresses those limitations. [21:00] Understanding the different types of AI apps [23:30] The game-changing features of the Claude AI Model: Anthropic's large language model [29:35] The benefits of offering users multiple AI models to choose from [31:00] Upcoming AI training in the Mastermind [34:06] Dustin’s final words to burnout pet-sitting and dog-walking business owners Notable Quotes: [00:02:42] “The state of A.I. artificial intelligence is really just very smart, at least seemingly smart applications that do things either in the form of text generation or text editing or image generation. And there's actually some video generation. So they are applications that are taking text input from you. You're typing some words and they are creating something based on those words that you get. And so it's almost like magic.” [00:11:21] "No longer did you have to filter your ideas. You have to filter your needs and wants and goals through somebody else's templates. You have to fit your creativity into somebody else's box. Yeah, I just talked to the guy, and... this is the paradigm shift people needed to make these tools accessible to them. The natural language aspect is just that's the game changer." [29:35] “One of the things that I wanted to do with Magai is offer people multiple A.I. models to give them that choice of like, you know, maybe ChatGPT is not giving them the thing that they want or maybe it doesn't have the capacity. We can give them another model from another company and give them a little bit of choice.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call Check out Magai Connect with Dustin Stout Website Linkedin Twitter Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta. And this week I'm bringing you a very special guest. As you can see if you're watching the video, this is Dustin Stroud and he will be discussing the basics of chat GPT, what he's currently doing, which you need to know because it will impact you if you let it, and how there is more than Chachi Beatty out there along with some predictions of what's going on. If you're loving these episodes, please make sure you go ahead and hit the subscribe button share this podcast, or if you dare leave a review. Alright, so a little bit of a background about who Dustin is, he and I have met at different social media conferences multiple times. And so we have remained friends online. He's an ent

In the ever-evolving landscape of business, staying ahead of the competition is no longer a luxury—it's a necessity. As entrepreneurs, executives, and visionaries, we constantly seek innovative strategies to drive growth, enhance productivity, and maximize profitability. And in this digital era, where technology is rewriting the rules of success, there's one groundbreaking force that has emerged as a game-changer: Artificial Intelligence (AI). Hey jumpers, it's Bella Vasta, your go-to pet industry expert! Get ready for an electrifying episode of "Bella in Your Business: Pet Industry Business Podcast," where we dive headfirst into the world of AI. This time, I'm joined by the incredible Kelly Noble Mirabella. Kelly is a seasoned digital and social media marketing professional, a renowned chat marketing trainer, and co-author of Digital Etiquette for Dummies, and has collaborated with top companies in content development and promotional projects. Together, we'll unravel the secrets of artificial intelligence's impact on our beloved industry. We'll spill the beans on how giants like Canva, ClickUp, and ChatGPT are revolutionizing the pet industry using artificial intelligence. But hold on tight because we're not stopping there! We'll dish out tantalizing tips on how small businesses, just like yours, can successfully implement AI and save precious time using cutting-edge AI tools. From mind-blowing content repurposing hacks to staying one step ahead with AI advancements, this episode will leave you hungry for more. Don't miss out on this game-changing experience as we unleash the power of AI in your business and take it to unprecedented heights! Let's dive in! Topics & Key Points: The significance of staying updated with AI advancements and staying caught up in the industry. Overview of different AI tools and software available for businesses. Ways in which small businesses can successfully use AI Examples of how AI can be utilized The relief AI can provide by reducing the need for constant creativity and allowing business owners to focus on their core competencies. opportunity to join the mastermind and have one-on-one discussions about AI. The continuous advancement of AI technology. Kelly's webinar on utilizing AI tools beyond blogging Multiplication of expertise and marketing capabilities through AI tools. Timestamps: [00:59] Introduction to Kelly [02:43] Importance of leveraging AI in businesses [05:02] The history of AI in our lives and its rapid advancement in recent years. [09:23] Ways in which small businesses can successfully use AI [11:44] The ability of AI tools to duplicate oneself and enhance productivity by mimicking brand personality [14:25] Who should be learning A.I. in a small business setting [18:32] The importance of repurposing content and using tools to create short-form videos for social media. [19:50] Kelly’s advice to business owners interested to get started and leveraging A.I in their businesses, [22:24] Mastermind $25 off a month coupon code. Notable Quotes: [00:02:51] “We are at a place of technological advancement where AI is definitely a thing and it's not going to slow down. In fact, it will be hyperspeed from now on. So if you kind of are sitting in the back, kind of like a wait and see what happens, you're already behind.” [05:50] "AI is not a trend, it is not a fad. It is not going away. It's here to stay and it's just going to get even faster. The possibilities are endless." [04:28] "We are at a paradigm shift. Just like when we went from Encyclopedia Britannica to Google, AI is the next big thing. It's not new, but it's becoming more accessible to everyday business owners. And that should excite you. Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call Book: Digital Etiquette For Dummies Movie: Multiplicity Connect with Kelly Mirabella Noble Website Linkedin Instagram Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta. And today we got something special for you. We are continuing the AI chat with Miss Kelly Noble Mirabella, talking about AI and your pet business. If you are recently a part of the hiring for AI with the pet business, you saw my big announcement that we are going to be focusing all on AI in the jump mastermind in July and 2023. And not only that but if this interview excites you, which I know it will, you can also get some Kelly in your life one on one

Hey Jumpers, let's real talk, shall we? Running a business is an exhilarating adventure, full of thrilling victories and heart-pounding challenges. But let's face it, sometimes it can feel like we're juggling a dozen flaming swords while riding a unicycle on a tightrope. It's in those moments when you think you're nailing everything, only to be blindsided by sneaky bad habits like a lack of documentation, an overcomplicated system, or neglecting regular evaluation and improvement. Join me in this episode of Bella in Your Business podcast as I share the 3 of the biggest bad habits I see in pet-sitting businesses. Discover the power of documenting processes, simplifying systems, and regularly evaluating and improving your business systems. By doing so, you can enhance efficiency, save time, and create a better experience for your team and customers. Don't forget to join our mastermind program to learn more about leveraging AI and improving your business systems. Tune in now and take your pet business to the next level! Let's dive in! Topics & Key Points: Leveraging AI in the pet business Announcement of upcoming guest experts in AI Importance of proper AI implementation and avoiding pitfalls Three bad habits to quit for business success What to expect in July in the Mastermind program Timestamps: [03:34] Introduction to the three bad habits to quit today [03:41] Habit 1: Lack of documentation [07:05] Habit 2: Overcomplicating your system [09:27] Habit 3: Neglecting regular evaluation and improvement. [10:08] Staying ahead of industry trends [11:20] Recap Notable Quotes: [04:27] “It's important to document the process protocols and guidelines. Think of it as your business playbook. Documenting not only brings consistency but also aids in training new hires and lays the foundation for scalable growth.” [04:52] “Every single employee of yours should be able to go into a client profile into your private notes and understand what the root Even if the house is because every routine changes.” [08:03] “Complicated systems not only waste time and energy, but they also breed frustration for you and your team. It's what makes people quit or ghost you or not go all the way through the training program or not all the way through the signup process.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping. Transcript: Welcome to another episode of Bella in your business. I'm your host, Bella Vasta. And wow, what a week it's been currently we are a little bit halfway over with our Facebook group hiring for AI, hiring with AI for your pet business. And it's filled, packed honestly, with a ton of information about what you could be doing to leverage AI and your pet business specifically with hiring. Now in full disclosure, next month in the mastermind coming up in July of 2023, we are going to be talking all about how to use AI in your business, how to leverage it, and how to do it properly and not get garbage. Because I think when you first start and you're not sure what you're doing, you get a lot of garbage. And I want to help you avoid that. But guys AI is here to stay that's short for artificial intelligence. And next week on the podcast, we have Kelly Noble Mirabella joining us, she has been an expert trainer in AI for quite a few years, believe it or not, she was the mini chat head lead trainer as well as lots of other things that she's been doing with it. And I can't wait to have her on. We're also going to have in the future Dustin, who is the founder of Maggi. And what's happening a lot you guys is there are the basic, artificial, intelligent languages. And what happens is all these developers are taking this language and adding it to practicality. So you don't have to use it in the raw form. Guys, this stuff is really exciting. And truly, honestly, if you ever want to truly be on the forage on the front, if you're a jumper, if you're looking towards the future, and what're the newest trends and the hottest things and the easiest way to save money and save time and move your business forward, have to not do things like hire, hire a technical writer, or a lawyer. It's amazing what you can do with artificial intelligence. I'm not saying that you don't need these people anymore. Let's be very clear. But I'm saying that the stuff that you bring to these people will save you hours of paying them for their time because what you bring them isn't in raw for

Are you ready to take your business to new heights of productivity and efficiency? In today's fast-paced world, staying on top of tasks and managing communication can be a daunting challenge. But fear not, because there's a trio of software solutions that can revolutionize the way you run your business: ChatGPT, ClickUp, and Slack. These powerful tools are designed to simplify your workflow, streamline communication, and bring a newfound sense of order to the chaos of systems and processes. In today’s episode of the Bella in Your Business podcast, I invite you to explore the significance of establishing effective systems and processes within your business. Join me as we delve into three remarkable software tools that can assist you in creating and implementing these essential frameworks. Additionally, I highly recommend joining my Facebook group and participating in a mastermind program specifically designed to leverage the power of AI in business. Consolidating all your team's communications in a single platform is crucial for maintaining order and clarity, avoiding chaos and confusion. It's worth taking a moment to contemplate the benefits of investing in these software tools and the positive impact they can have on your business operations. Let's get started! Topics & Key Points: Three software to help with your systems and processes How you can use A.I. to help with hiring in business Systems and processes are the backbone of your business. Why you should join the Mastermind Leveraging Artificial Intelligence (AI) in Hiring. Why you should have everything in one place for seamless communication and efficiency. Timestamps: [01:30] AI hiring group announcement [01:48] ChatGPT [07:29] ClickUp [09:32] Slack [12:34] What we are talking about in the Mastermind [13:21] Discount code for hiring with AI for your pet business Notable Quotes: [00:03:44] “Systems and processes are the backbone of your business, right? It should run like a well-oiled machine to make sure everything moves smoothly, that everyone knows what they need to do, and that they have step by step. [00:03:55] [00:11:17] “When you have problems or breakdowns in your company, I want you to think about it like, is it a people problem? Is it a process problem? And if you kind of consider those that will really help you figure out what you need, but you definitely need everything all in one place. [00:11:32] [00:02:52] “If you don't understand how to leverage it and it's a mindset shift, then you're going to be terrible at it. And if you don't incorporate it into your business now, I'm telling you, in a year or two from now, you're going to be left behind because your competition will and you just have to learn how to leverage it.” [00:03:08] Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Listen to Learn How To Never Lose An Employee With Joey Coleman Mentioned book: Never Lose an Employee Again by Joey Coleman Code AI 20 for $20 off: jumpconsulting.net/hiringai Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta. And I got some really fun stuff planned for you today, I'm going to give you something that is going to be very easy to take away and start running with whether you're already doing it or you've been thinking about doing it, it's going to help you because it's stuff that I have used in my own business, as well as many of my clients, it's going to be three software's it's going to help you with soft systems and processes. I'm talking a lot about systems and processes right now because that's what we're talking about the mastermind. And I want to open your mind to kind of be thinking about this topic because I don't think it's a topic that most people focus on a lot. When things go bad, or their guilt goes awry. They're like, Oh, my gosh, why are things happening? And sometimes the reason is, because of the systems, the system stunk. Or the systems need better work or your staff or whoever you delegated to, needed to have better systems to follow, and it falls back on you. But that's why we're talking a lot about this today. And our very first software that I'm gonna talk about is chat GPT. And before we get into that, I want to like tell you like, Have you signed up for our awesome, one-week course it starts like this weekend, this weekend, I'm gonna kind of start getting people into it. And then it's gonna be five days ne

Are you tired of sifting through countless resumes and interviewing candidates who just don't seem to fit the bill? Well, you're not alone. Hiring the right candidate is a crucial task that can make or break the success of your business. It goes beyond simply finding someone to show up for an interview; you need individuals who possess the qualities that align with your company's values and goals. In today’s episode of the Bella in Your Business podcast! I will be sharing tips and strategies on finding the ideal candidate and developing an efficient recruitment strategy and the four steps in mastering hiring systems. As someone who has experienced the importance of these aspects firsthand, I can't stress enough how crucial it is to have empathetic, nurturing, detail-oriented, trainable, and pet-loving individuals on your team. I invite all of you to join my hiring group and mastermind community, where we delve deeper into these topics and provide ongoing guidance and advice. It's a great way to connect with like-minded individuals and learn from each other's experiences. Let's get started! Topics & Key Points: The four steps in mastering hiring systems The value of surprising and delighting employees during the hiring process Importance of Hiring and Employee Engagement Leveraging Artificial Intelligence (AI) in Hiring Utilizing tools like Jazz HR Employee retention and engagement Encouraging employee advocacy through social media engagement to attract more talent. Timestamps: [00:05] Introduction to hiring systems [01:48] AI hiring group announcement and discount code [05:22] Your Ideal candidate [07:59] Developing an efficient recruitment strategy [09:14] Onboarding and training new hires [11:17] Retaining and engaging employees [14:26] Discount code for hiring with AI for your pet business Notable Quotes: [00:00:56] “ One of the problems a lot of us have is that we think that hiring is simply posting a job ad asking a couple of questions, living on a prayer and offering the job and hoping that they don't ghost us and that they show up.” [00:08:59] “One of the cool things about Jaz HR is that it'll tell you how many people have seen the ad. And then you see how many people applied, therefore you understand your conversion rate.” [00:09:58] “You're not the only cat in town. They've been like applying with a bunch of different people. Some of them might not even need the job. You have to really court them and you have to understand how to get them excited how to make them feel really comfy.” [00:13:06] “The businesses I work with that have figured out a way to get their staff to adopt being on Instagram and doing all of the Instagram-like story takeovers are the ones that have employees that are also bringing other people, they have reached that advocate phase of their employees” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Listen to Learn How To Never Lose An Employee With Joey Coleman Mentioned book: Never Lose an Employee Again by Joey Coleman Code AI 20 for $20 off: jumpconsulting.net/hiringai JazzHR Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta. And today we're gonna talk about hiring. Because I know it's a super hot topic. We just had Joey Coleman come and blow the lid off of it in a special free training we did last Friday. I am not exaggerating when I tell you that people were amazed. And as one person said, I can't believe we got a private lesson with Joey Coleman and got to brainstorm. One of the questions that came up was pretty unique. And Joey and the whole group started figuring out ways that we could surprise, surprise and delight are employees at a specific stage of the hiring process. And the ideas that came out were like, I've never heard of them ever before in the industry like it is genius. And so what we also did is because it was open to the entire industry, actually you can still get in on it. If you wanted to go in order, never lose an employee and send that receipt to [email protected] We will get you that recording. It's a one-hour recording. And it is wildly valuable if you're at the place of life, where you are trying to hire. Or you're trying to keep your hires and you want to keep them happy. Joey made an incredible point. I think he even said it on the podcast Two episodes ago, he said, You know, some so many people are like, hey, we'll give you X amount of dollars if you bring in a referral. But wha

Are systems and processes the unsung heroes that make or break a business? Think about it for a moment. Just like gears in a well-oiled machine, these unassuming elements play a vital role in the day-to-day operations of any successful venture. They ensure smooth functioning and optimal performance, helping businesses scale, avoiding costly mistakes, and maximizing efficiency. Without them, chaos reigns, opportunities slip away, and growth becomes an uphill battle. Join us as we unveil the secrets behind these powerhouses of business success. Get ready for an exciting episode of the Bella in Your Business podcast! Join me as I take a deep dive into systems and processes in business. Trust me, you don't want to miss out on what's coming up in June. With ChatGPT and other Ai technologies taking the world by storm, it's crucial that your business stays ahead of the game, especially when it comes to hiring. That's why this month, I'll be teaching you how to leverage Ai in your hiring process and take your business to the next level. But wait, there's more! I'm thrilled to announce a pop-up group called "Hiring with AI for Your Pet Business" that I'll be hosting in June. You'll learn all the insider tips and tricks to make the most of A. I in your hiring process. And as a special treat for our podcast listeners, I'm offering a discount of $20! So tune in to this engaging episode and get ready to take your business to new heights. Don't forget to check out my website for more information. Let's make your business thrive! Topics & Key Points: Importance of systems and processes Ways to implement systematic approach Utilizing AI for hiring in your pet business The crucial functions of systems and processes in daily business operations How systems facilitate scalability in a business How systems pave the way for scalability Optimizing workflows through streamlined processes The potential of AI in supporting diverse systems and processes Timestamps: [01:02] An overview of systems and processes. [02:49] Upcoming topic and how to leverage AI in the hiring process [08:15] Costly mistakes businesses can make without efficient systems and processes. [10:46] The roles of systems [13:27] The power of a process [15:55] Key takeaway [16:21] AI hiring group announcement [16:54] Discount code for hiring with AI for your pet business Notable Quotes: [00:04:17] “If you are solving the same problem again and again, it's one of the reasons why you're burnt out, overworked, stressed out, and feel like you're running in a thousand different directions. You should not be solving the same problem multiple times. That is called insanity and you need to systematize the solution.” [00:04:34] [00:08:53] “Systems and processes play a vital role in the day-to-day operations of a business. They are like the gears of a well-oiled machine, ensuring smooth functioning and optimal performance. Without effective systems and processes, businesses can struggle to scale, face inefficiencies, and even experience costly mistakes.” [00:09:11] [00:10:20] “When you have well-designed systems and processes, they become your secret weapon for efficiency, consistency and growth. They allow you to automate routines, delegate effectively, and focus on strategic decision-making.” [00:10:33] [00:10:47] “Systems provide a framework that establishes order and structure in your business operations. They act as a set of predefined rules, guidelines and procedures that everyone in your team follows.” [00:11:00] [00:14:17] “Processes help identify and eliminate bottlenecks within your business operations. Bottlenecks are the points of your workflow where your work gets stuck and it causes delays and inefficiencies. By now analyzing your processes, you can identify these bottlenecks and implement strategies to remove or mitigate them.” [00:14:38] [00:15:55] “Systems and processes are not competitors, but rather complementary elements. In building a successful business. Finding the right balance between the two is crucial.” [00:16:05] Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Paws Around Motown Becky’s review Listen to Learn How To Never Lose An Employee With Joey Coleman Mentioned book: Never Lose an Employee Again by Joey Coleman Code AI 20 for $20 off: jumpconsulting.net/hiringai Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta. And good morning, it is Memorial Day 2023 It is May 29. I am still in my pajam

Are you tired of losing employees within the first 100 days? The constant cycle of recruitment, onboarding, and training can be a never-ending challenge for businesses. Just when you think you've found the perfect candidate, they vanish, leaving you to start the process all over again. It's frustrating, time-consuming, and costly. But fear not! In this podcast episode, we're about to dive deep into the heart of this issue and uncover the secrets to retaining top talent from day one. Today's episode of Bella in Your Business: Pet Industry Business Podcast, we are thrilled to feature Joey Coleman on the show. Joey is an award-winning speaker and author specializing in customer and employee retention. With over 20 years of experience, his captivating keynotes and actionable consulting projects empower organizations to enhance customer experiences. Joey's expertise has earned him recognition as a trusted advisor in the field. He is also releasing his latest book, "Never Lose an Employee Again," on June 27, providing valuable insights into fostering solid relationships and turning your employees into advocates. In our conversation with Joey, we discuss the eight phases of the employee journey and emphasize the importance of each phase. Joey explains that businesses should make the offer letter feel like an invitation to the best place the employee will ever work, rather than a memo from a lawyer. We also highlight the shocking fact that 40% of new hires do not make it to their 100-day anniversary, making it crucial to get the first 100 days right. Joey shares the case study of Jam, which creates a remarkable first-day experience for new employees. If you're interested, Joey is offering a training session for his new book. Attending the training session or purchasing the book could provide valuable insights and strategies for retaining employees. Topics and Keypoints: Eight phases of the employee journey How to make an employee feel wanted Eight Phases of the employee journey Creating a positive employee experience and keeping your customers happy The importance of letting employees know about open positions to increase employee referrals. How to entice potential employees with job descriptions Why Cash incentives aren’t the best "Never Lose a Customer Again" Joey’s new book and early access training Time Stamps [00:13] Introduction to Joey Coleman [01:11] Joey’s experiences and achievements in public speaking and traveling worldwide. [02:05] Joey's social media following remains small despite speaking at a major event. [03:43] Offer letter as an invitation [06:52] Introduction to the eight phases of the employee journey [07:08] The assess phase [07:31] The accept phase [07:47] The affirm phase [07:55] New hires' remorse [08:33] Activate phase (09:59) The acclimate phase (10:35) The accomplish phase (11:32) The adopt phase (12:32) The advocate phase (13:41) Incentivizing employees and employee referrals. (14:31) 40% of new hires will not make the 100-day anniversary. (16:14) Creating a remarkable first-day experience (16:37) The high-five tunnel and personalized walk-on music (20:02) Job descriptions as an enticement (22:08) Importance of excited colleagues (23:33) Joey’s upcoming book and early access training Noteable Quotes [00:01:14] “I've been very fortunate to have a number of speaking awards along the way. I love being in front of audiences, and thankfully, audiences seem to love having me in front of them. So I feel very blessed that I have the opportunity to travel around the world. I've now given speeches on all seven continents.” [00:01:31] [00:04:18] “I understand that depending on the jurisdiction you're in, you are required to state certain things in the offer letter, but that doesn't mean they need to be stated in a boring legalistic way. Instead, what I like to encourage people to think about is the best wedding invitation you ever received.” [00:04:36] [00:07:58] “There is scientific research that shows when somebody accepts a job offer, they feel fear, doubt, uncertainty about the offer they just accepted. Is this going to be the right employer? Am I going to be happy here? I was waiting to hear back from three other places I was interviewing with, but I had to accept this one should I've held out a little longer.” [00:08:15] [00:08:46] “The secret to the first day on the job is to make it so remarkable, so interesting, so energetic that this employee says, " I have never worked anywhere like this before and I never want to work anywhere else.” [00:08:59] [00:12:37] “If your employees aren't actively getting their friends, their colleagues, the smartest people they've ever met, to come to work with them. Your business is not as successful as you think it is, and you don't really have advocates.” [00:12:51] Links Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Em

Have you ever walked into a restaurant, only to be met with indifferent waiters and lackluster service? Or tried to contact a business, only to be left on hold for what feels like an eternity? We've all been there, and it's a frustrating experience that can leave a sour taste in our mouths. But for businesses, it's more than just a frustrating encounter – it's a slow death. Ignoring the customer experience is a surefire way to lose customers and damage your brand's reputation. On the flip side, successful businesses know that treating the customer as king is the secret to their success Are you ready to turn your business into a customer experience powerhouse? Tune in to today's episode of Bella in Your Business: Pet Industry Business Podcast, where I will spill the tea on seven insider tips to improve your customer experience game. Drawing from my own experience, I'll share practical advice on managing client expectations, streamlining communication, and building trust. From clear communication to client-centered onboarding, I'll reveal the keys to success that will take your business to the next level. Don't miss out - listen now and start wowing your customers today! Let's dive in! Topics Discussed and Key Points: Seven Tips for Businesses to improve their customer experience Simplifying the communication process with clients Retaining clients and employees by perfecting onboarding methods. How to cultivate a positive attitude and transparent culture in business. Strengthening trust and achieving success in business The importance of supporting and empowering staff Importance of Community Timestamps: [01:23] Introduction, customer experience [02:49] Asking the right questions [03:57] Let clients know what the next steps are [05:02] Document everything [04:00] Manage expectations [06:51] Streamline communication [08:19] Back up your staff [09:47] Moving to solutions [13:02] This month on the Mastermind [14:26] Benefits of a supportive community Notable Quotes: [00:04:27] “You need to let the clients know what the next step is. By doing this, by managing people's expectations, what you do is they gain trust in you.” [00:04:34] [00:09:21] “Sometimes it's better to hand it off to the staff and through that, they get to see that you trust them, that you value their opinion, that you realize that they're a valuable member of your team. And all of this is going to help solidify your company culture.” [00:09:38] [00:09:44] “Always when you have these conflicts, you want to be moving towards solutions, not talking about the problem or playing the blame game or nitpicking who did what.” [00:09:54] [00:10:35] “You also need to go through situations to provide a beautiful experience for people. That means always moving to solutions. It means backing up your staff. It means setting expectations. It means having streamlined communication. It means letting the buyer know what to expect, and what your process is. It means asking the right questions.” [00:10:57] [00:11:31] "Onboarding is where a lot of people lose a client. Onboarding either takes too long. There are too many steps. There are too many stops in the sales process. You need to be looking at this from a client-centered focus, not from yours, not from your ego.”[00:11:48] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call Did you love this episode? If you liked this episode on customer experience, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping! Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta. Today we've got quite the show for you. We're drawing on some of the goodness that is happening right now in the mastermind in May 2023. We are talking all about customer experience. And as our previous guests Eddie Cristian describe to us customer experience is being on the offense and customer, and customer service is being on the defense, it was cool. If you're a mastermind member, you want to go check that out. But first, before we get into the show, I want to do a major shout-out to some of you. I've been inviting you guys to call me. And like let's set up a call for the free 20 Minute Calls at jumpconsulting.net/20. And I've had the pleasure of speaking with a bunch of you. Through that, I learned that you're not just listening to me while you're walking dogs driving, or folding laundry. Like I usually say, Leah, is getting her Bella in your business while she's in the shower, which is amazing. Because she's just she's getting it however she can get it. I talked to Kristen and Kristen wa

Have you ever had a negative experience with a company but felt like your voice wasn't being heard? You're not alone. Many companies today are failing because they do not ask for feedback from their customers. This can result in a disconnect between what customers want and what companies are delivering, leading to lost sales and damaged reputations. In today's fast-paced and ever-changing business landscape, it's more important than ever to actively seek out feedback from your customers and take action.In this episode of the Bella in Your Business: Pet Industry Business , I am talking about the importance of asking for feedback from your clients. I will be diving deep into the triggers and insecurities that may hold some business owners back from asking for feedback, and explaining why every pet business owner must embrace feedback as a tool for growth and improvement. You won't want to miss out on the insights, including some of the feedback loop examples and the significance of personalizing the feedback process and actively listening to your clients. So be sure to tune in for much more! :) Topics Discussed and Key Points: Feedback is not just about creating positive testimonials How feedback can help improve services The fear of negative feedback and how it can be related to personal triggers and insecurities. Alleviating some of the pressure that comes with feedback Embracing feedback and constructive criticism Good girl syndrome, the desire for validation and approval Asking for feedback using open-ended questions. Systematic systematized feedback collection Importance of feedback loops The “100 days’ system The importance of not letting insecurities and ego prevent you from asking for feedback: Timestamps: [00:16] Introduction to today’s show [01:31] Why is feedback important? [03:36] Addressing triggers and insecurities [07:38] Creating feedback loops [08:50] Examples of feedback loops [09:39] Listening to clients and what they have to say [10:29] Why you should create a structure Notable Quotes: [00:01:35] “As a pet business owner, you want to make sure that you're providing the best possible service and experience for your clients, right? The only way to know if you're achieving it is to hear from customers directly. And that's where the feedback comes in.” [00:01:48] [00:01:48] “Feedback is not just about creating positive testimonials as we talked about, but it's also listening to it for constructive criticism and making changes accordingly. It's a valuable tool for growth and improvement.” [00:02:01] [00:03:42] “As a business owner, it's natural to want to do your best and provide top-notch service for your clients. Although it's important to remember that no one's perfect and mistakes happen.” [00:03:51] [00:04:05] “Feedback can be scary, especially if you're worried about receiving negative comments. However, constructive criticism can be a valuable tool for improving your services and growing your business.” [00:04:18] [00:04:30] “By listening to your customers' feedback and addressing their concerns, you can build trust and loyalty.” [00:04:36] [00:06:39] “It's not until you grow and evolve that you realize that your business isn't you. And when they're saying something against the business, they're not saying it against you. They're saying it against this entity.” [00:06:50] [00:07:40] “Creating feedback loops is crucial for the success of any pet business. It's important to have multiple ways to collect feedback, including face-to-face interactions, online reviews, and surveys by providing different options for client customers to share their feedback.”[00:07:56] [00:11:21] “Don't let your own insecurities in your ego prevent you from asking for feedback because you don't want to see anything negative or you're afraid of being in trouble.” [00:11:31] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Book: Joey Coleman: Never Lose a Customer Again Tracy Instagram feedback Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Oh boy, I don't know if you're ready for this episode. What's up everybody, my name is Bella Vasta. Today, we're not talking about asking for feedback. But I am talking about why a lot of you don't ask for feedback, and I'm gonna call you out. I don't mean any of you to take this personally I am sitting here in my office right now all by myself, I do not have anyone in my head. But I do have these notes. And this, we

Imagine this: You're running a successful business, sales are booming, and life is good. Suddenly, your customers start dropping off like flies, and you can't figure out why. This nightmare scenario can be avoided by tracking your churn rates. Let's dive into why it's crucial for your business's survival.In this episode of the Bella in Your Business: Pet Industry Business Podcast , I discuss the importance of tracking churn rates to gain insight into the health of a business. While emphasizing the need for businesses to be proactive in addressing underlying issues. Do you know retaining existing customers is not only cheaper than acquiring new ones, but it also increases your revenue? So, if you want to make more money and keep your business thriving, buckle up, and let's talk about churn rates. Topics Discussed and Key Points: Churn rate and what it means The importance of knowing your churn rate Optimization of your business processes using the Mastermind churn rate template Importance of customer and employee experience the importance of tracking churn rate and how it impacts the business's profitability and growth. Business scurrying and why it is not good Predictability typically comes from numbers Building customer relationships Churn rate strategies Why you don’t need loans in a pet sitting and dog walking business Timestamps: [00:34] Introduction to the concept of churn rate [03:25] What is the churn rate? [04:27] Churn rate template [05:52] What is in the Mastermind this month? [06:10] The importance of addressing touch points in business and employee satisfaction [07:25] Why knowing the churn rate is critical for your business [09:15] Implementing churn rate strategies [11:08] Importance of financial and time freedom [12:16] Next episode: Asking for feedback Notable Quotes: [00:03:31] “It's important to know your churn rate because it can give you insight into the health of your business. If you have a high churn rate, it may mean that there are underlying issues that need to be addressed.” [00:03:44] [00:04:40] “The template allowed them to set meaningful goals and targets for their business, helping them stay focused and on track towards achieving sustainable growth by keeping a close eye on their churn rate and setting proactive measures to improve retention.” [00:04:54] [00:07:26] “Knowing the churn rate is critical to the success of your business, otherwise, you're just scurrying and you have no idea what's going on. You have no idea when you need to implement anything.” [00:07:37] [00:08:38] “We continue to build a relationship and let customers know that we're here to support them and to enhance their life, not to give them more problems.” [00:08:49] [00:09:24] “It is going to be so much easier for you to flex this muscle and to start doing these kinds of business push-ups. We'll call them workouts. Now, when your data is small, it grows larger and larger.” [00:09:38] [00:10:51] “If we see problems in our business and we try to throw money at it as I'll just pay more and I'll get people I need. Then what happens is you're running a nonprofit or you're running at like a 4% profit margin, which is not okay in a pet sitting in a dog walking business.” [00:11:08] [00:11:41] “Churn rate is just one of those little tweaks, those buttons that we can adjust in turn to really understand when and where our clients and our employees are dropping off.” [00:11:52] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Book: Joey Coleman: Never Lose a Customer Again Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome welcome to another episode of Bella in your business. My name is Bella Vasta. And Today I want you to just imagine, imagine if you could predict when a client going to leave you, or an employee was going to leave you. Imagine what that would do for your ability to plan to hire to market. What it would do to get your brain thinking about one thing or the other and not feeling frazzled. Like you have to do all of it, let alone, let's say we knew this information and there was something we could proactively do about it to keep people with us longer, whether they're employees or clients. How amazing would that be? Well, you can. It's called churn rate. And today, we're talking all about that. So you're not going to want to miss this episode. But before we get into it, I want to encourage you guys to like, share, subscribe to the podcast, and go ahead and tell a friend to share it in on

Hey, Jumpers! Today's topic is all about numbers and their importance in your business. It may not be the most exciting subject, but hear me out, because it is definitely one of the most critical aspects of running a successful business. Many business owners tend to overlook the significance of numbers in their operations, leading to financial mismanagement and potential losses. In this podcast episode, we'll dive into the numbers you need to know in your business and ensure you're getting them right. Whether you're a small business owner or a CEO of a large corporation, understanding and utilizing the right numbers can help you make better decisions, identify growth opportunities, and increase your bottom line. Topics Discussed and Key Points: Why tracking numbers is important Numbers make us better leaders when making decisions Mastermind Six numbers to track for your business Chinese wall The importance of tracking website analytics Knowing the profit margin for all services, charging by time, and using numbers to make decisions. Timestamps: [00:32] Introducing today’s show [01:51] Why we need to know numbers [03:44] Tracking revenue [03:58] Tracking expenses [05:17] Tracking net income or loss [06:24] Tracking gross margin [06:35] Tracking cash flow [06:43] A break-even point [08:27] The importance of Google Analytics [08:51] Why do you track your user number [09:24] Sessions [09:41] Bounce rate [10:18] Average session duration [10:53] The conversion rate [11:17] Employee retention rate, churn rate, and client retention rate [12:36] Check out the Mastermind Notable Quotes: [00:01:06] ‘If you want to grow your business, you need to know your numbers. You need to know them at a minimum every quarter. I encourage you every month.” [00:01:17] [00:02:11] “Our team needs numbers to hit or to strive for, to know. All right. This is the litmus test. We're doing good or we're not doing good.” [00:02:19] [00:03:14] “Numbers matter. Your business numbers matter. The revenue numbers matter. Your client total. All of that matters. But it can be a real pain to try to figure out which ones you should be tracking.” [00:03:25] [00:03:58] “If you guys are using a debit card right now to pay for anything in your business, you're not leveraging what you could be. I highly recommend applying for a credit card, a business credit card, and get your business credit going and you can earn points that way.” [00:04:16] [00:07:11] “By tracking those numbers and analyzing them regularly, you can gain valuable insights into your performance and then be able to make informed decisions on what you should do.” [00:07:21] [00:08:02] “While you might not love numbers as a business owner, as a responsible business owner, you need to know some of these business numbers.” [00:08:11] [00:08:33] “Your Google Analytics is the epitome of if you had a storefront, you want to know how many people come in your door a day, right? You want to know what the average sale is every day. You want to know how many people walk in and walk out without buying anything.” [00:08:50] [00:09:28] “By tracking the number of sessions, a business can see how often users are visiting the website and identify opportunities to engage in or train them.” [00:09:36] [00:09:53] “A high bounce rate isn't necessarily a bad indication. Why? Because most of you guys have an online scheduling system that is hosted on a third-party website.” [00:10:04] [00:10:30] “There are so many statistics that the more people read on your website and watch, the more likely they are to buy your product or service because they are invested.” [00:10:41] [00:13:03] “Failure is the greatest lesson we can have. And so you want to fail forward. You want to fail fast. You want to learn everything from that failure so that you can tweak and adjust. It's testing, you can tweak and adjust and keep going.” [00:13:16] [00:14:51] “If your 20 minutes is $20, then your 30 minutes should be $30. But most of the time your 20 minutes is $20 and your 30 minutes is like $24. That doesn't make sense. It doesn't make sense, nor does it make sense that a lot of people who charge by time don't charge by time.” [00:15:10] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome everybody to another episode of Bella in your business. My name is Bella Vasta. And today we're going to talk about something that a lot of you do not like talking about. It is the number one topic that hinders a lot of your

In this episode of " Bella in Your Business: Pet Industry Business Podcast," I discuss three pet business trends I see right now that you should be jumping on. As a former pet business owner myself, I can recognize pet business trends such as: Standing in your own power when communicating price increases to clients, and considering virtual consultations as a way to streamline your processes and save time. Lastly, take note of the increasing number of pet walking and sitting companies also offering dog training services. What pet business trends have you been seeing lately in business? Does anything big stand out to you? Let me know! Also, if you're thinking about numbers in your business, I will be discussing crucial numbers that are essential for every pet business owner to be aware of. Don't forget to tune in to stay updated with the latest developments in the ever-changing landscape of the pet business. Thank you, and I hope you enjoy it! Topics Discussed and Key Points: Three noteworthy trends currently shaping the pet industry. Unique value proposition and why it is important to always look at the bottom line The trend of virtual consultations especially for well-behaved dogs The adverse behaviors caused by the co-dependency of dogs and humans in 2020 during the pandemic Timestamps: [00:13] Introducing today’s show about pet business trends [01:08] Price increases [03:24] Virtual consultations [05:47] Pet walking and sitting companies becoming dog training companies [07:31] Numbers you need to know in your business /next episode [08:45] Meet Bella and share your business Notable Quotes: [00:01:15] “People are increasing prices because their profit margins are shrinking because inflation and employee wages are going up.” [00:01:23] [00:02:16] “When it comes to reducing your costs, a lot of people need to look at their bottom line, they need to look at things like where are you spending money, where are you not getting your return on investment? You should get a return on investment on everything.” [00:02:29] [00:02:56] “I do not want you paying someone to do something for 10 hours that could be really done in 2 hours. Stop complicating it.” [00:03:04] [00:04:40] “If you have the right systems and processes and the right questions and the right onboarding for clients, you don't necessarily even need a consultation, but let alone you could do a virtual consultation, you actually could be pretty effective.” [00:04:58] [00:06:44] “2020 changed you know us all and the dogs and the humans started really spending a lot of time together and they the humans kind of became codependent on the dogs to the point they don't ever want to leave them alone. And it has caused these adverse behaviors that almost need to be untied.” [00:07:01] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Email Bella: [email protected] Website Marcus Sheridan Petcare by Jessica in Connecticut Jenni Peaceful Paws Petcare Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to your favorite streaming platform and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome to another episode of Bella in your business. My name is Bella vasta. And today we are going to get into it, I had a really good question that was asked inside of one of my communities. And it was what are the trends that I'm seeing in the industry. And I came up with two and one of my members came up with one that I completely agree with. And we're going to dive into it today. But before I begin, I want to encourage you to like, and share comment on this podcast, if you have not already, we would love that we love getting new viewers. And I also want to, if we've never met each other, I would love to meet you. So shoot me an email at [email protected] We can get on a 20-minute call, and just get to know each other, I always like to solve one problem for you during that time. Also, it seemed as though you guys loved the last episode, even though it was nine minutes, you loved it. I got a lot of emails last week, and I appreciate it. So keep them coming. Because I love hearing back from you guys. Alright, so the very first one that we're going to talk about is price increases. And I'm sure that makes sense to you. You've probably seen it happening around a lot. But the thing is, is that people are increasing prices because their profit margins shrinking because simply put inflation and employee wages are going up. Okay. And so that is something that's happening, but I see it happening in a lot of different ways. I want to remind you to stand in your power as it talks about your unique value proposition and wh

Social media is a great way to connect with your customers and build trust, but it can also be a huge time-sink. We all know that social media is a big part of our business. It's where people are, and it's where they talk about your business in the most positive ways. That’s why you need to get it right! But how do you start getting results on social media? How do you grow your audience and make more sales? In this episode of the Bella in Your Business: Pet Industry Business Podcast, I will share four things that business owners should stop doing on social media to get better results. Emphasizing the importance of having a strategy for social media highlights, engaging with the audience, including others in posts, and creating evergreen posts. My advice is practical and actionable. These tips are part of the strategies taught in Better Marketing with Bella. Topics Discussed and Key Points: The importance of having a strategy for your highlights and making sure they reflect your goals for social media. The importance of engaging with followers who comment, answer questions, or like posts to increase visibility and reach. The importance of collaborations, tagging clients, and emailing clients to make them feel included and interested in your social media content. The importance of creating evergreen posts Tips for creating effective social media posts Timestamps: [00:35] Introducing today’s show [02:25] Your highlights [03:33] Ignoring engagement [04:33] Not including anyone in your posts [05:15] Meaningless posts that can’t be reused [05:46] Recap Notable Quotes: [00:02:26] “There are two things on your highlights. One of them is it is a really good chance for you to brand your company and to have your branding shine through with the pictures that are on all of those brandings.” [00:02:39] [00:03:01] “A lot of the time I know you're just throwing highlight reels up there to be like, Hey there. But like, unless they actually have a purpose, you're actually doing yourself a disservice.” [00:03:10] [00:03:43] “When people press “see more” or they scroll through on a carousel ad that actually counts as engagement, but you don't really know who does that. I'm talking about engagement or people like a story or a post. I'm talking about the engagement or people answering a question or a pull or comments.” [00:04:02] [00:04:59] “And a lot of you are saying, oh, well, social media doesn't work because you're expecting everyone to care about what you do. And the simple matter of fact is that they don't. You have to almost make them care. And there are certain ways that you can do that.” [00:05:12] [00:05:22] “Evergreen posts are something that really works really well, that they're timeless. It doesn't matter what time of year it is or what time of day it is, what day of the week it is. They are posts that can literally be posted whenever you feel like it.” [00:05:37] [00:06:52] “If you feel like social media doesn't work, you should definitely join our program because I'm going to teach you how to make social media work.” [00:07:00] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Better Marketing with Bella Bella’s book: The Four Types of Dogs Every Business Needs Email Bella Website Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping! Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta. And today we're going to talk about the four things you should stop doing on social media so you can start getting results. Guys, this is going to round up our last social media episode for this series, just in time for better marketing with Bella where the doors kind of already closed. But if you missed your chance, or you're like, oh, no, Bella, I have been thinking about it. If I still want to get in, go ahead and shoot me a quick email at Bella at jump consulting.net. It is now airing of this, it is on April 13. And we can still slide you in, but really honestly, not after today. So let's get into it. Because I have been seeing a lot of stuff, what we do is we stay on top of all of our better marketing with Bella people, and we see what they're doing. But amongst that, you know, our feed is filled with a lot of people who are not in better marketing and Bella as well. And these are the things that we teach, we teach the strategy, we teach you what to say we teach you how to say it. And we also, you know, celebrate when people are doing it right and getting amazing results, which happens frequently. So these are four things that I'm sure you are at least doing

Hey, Jumpers! If you're feeling overwhelmed trying to juggle your business and personal life while struggling to attract new clients, you're not alone. The good news is that there's a solution that can help take your business to the next level! Have you heard of Better Marketing with Bella? A pro at helping businesses like yours grow without sacrificing your personal life and relationships. You can shoot me an email at [email protected] or schedule a quick 20-minute phone call at jumpconsulting.net/20. Remember, investing in marketing is key to growing your business, and my program can help make it happen. In this podcast episode, Bella Vasta, a business coach and host of the "Bella in Your Business: Pet Industry Business Podcast discusses the importance of marketing and how her program, Better Marketing with Bella, can help business owners solve common problems. I emphasize that marketing is not just about getting more clients, but also about building relationships and creating a strategy that works for the long term. I share examples of how her program has helped business owners hire multiple people and even create waitlists due to high demand. I encourage listeners to expand their mindset and consider the power of marketing beyond just graphics. Please tune in for more! Topics Discussed and Key Points: Marketing and business struggles Better Marketing with Bella How marketing is essential for business growth and how it differs from advertising. Why you should not be advertising on social media Challenges of DIY Marketing The importance of using professional graphics on social media to show that a business is responsible and trustworthy. Success strategies from business owners who have used Better Marketing with Bella to attract clients and employees Why you should focus both on employees and clients at the same time The importance of planning for social media Discounts and options for joining Better Marketing with Bella program, including a small package for $97 and a larger package for $497 The importance of social media in marketing Upcoming group coaching calls Timestamps: [00:11] Introducing today’s show [03:32] Bella’s credibility as a business coach and social media expert [05:41] Benefits of Better Marketing with Bella [08:20] Marketing Program Overview [11:38] Testimonials [13:35] Importance of professional graphics [16:22] Marketing and the importance of focusing on both clients and employees [18:37] Creating a social media plan for the Future [19:36] Discounts and options for joining Better Marketing with Bella [21:22] The success story of Better Marketing with Bella [24:56] Partnership with clients Notable Quotes: [00:02:54] “Marketing is something that you do now for the next 3 to 6 months. So if you're ever behind in April and trying to catch up all the time, it's simply because you market when you need it. Not realizing that marketing is something that builds up over time 3 to 6 months, advertising is something different.” [00:03:18] [00:05:18] “Creative energy is something that it's really hard to have if you're one of those business owners right now that are in survival mode.” [00:05:26] [00:09:22] “We've been doing this since January 2017, and I started it because I missed doing marketing for my own business. And you can only imagine the leaps and bounds that social media has changed over the past five years.” [00:09:38] [00:11:46] “We've got 200. Stories of all kinds of testimonies. They are videos from people, they are written, they are screenshotted, and they are in the DMS. They are all very authentic. Things like this program work to get you employees and clients.” [00:12:05] [00:16:11] “We teach you strategies that help you attract people so that you don't even have to go to Indeed, imagine that.” [00:16:19] [00:22:54] “Your website probably sells the industry. If you're like the general public, it doesn't necessarily do your unique value proposition and why you're special. So your website doesn't impress people.” [00:23:06] [00:23:25] “You're not selling dog walking and cat sitting and pet sitting and all that stuff. You're selling peace of mind, trust and security and if you are not doing that on social media, you're missing the point.” [00:23:39] [00:24:06] “People are crying that they can't get their posts posted on Facebook and no one is interacting. Well, it's because what you're putting out there doesn't matter. There's no strategy.” [00:24:17] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Better Marketing with Bella Previous episodes Stephanie from Chicago Urban Pet Care. Email Bella Website Book 20 minutes Meeting with Bella Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review

Hey, jumpers! Have you heard about Reels? They're the talk of the town in the social media world these days. If you run a pet care business, you might be curious about what all the fuss is about and how it could benefit you. Well, no need to worry because we've got you covered - we'll fill you in on everything you need to know! In this episode of the Bella in Your Business: Pet Industry Business Podcast, we discuss the benefits of using Reels for pet business owners. We learn about the importance of showcasing personality through reels, as it allows for a behind-the-scenes look at the business and can connect with potential clients on a deeper level. Bella provides practical tips for creating effective reels, including recording funny and adorable interactions with animals and collaborating with other businesses. You simply can’t afford to miss this episode! Let’s dive in! Topics Discussed and Key Points: Three reasons to jump on reels The meaningful relationships and the meaningful changes In-Person intensive and why they are powerful Better Marketing with Bella Benefits of having a thriving social media content The importance of personality in pet business reels Creating effective pet business reels 15 reel ideas Using Instagram reels for pet business owners Timestamps: [00:36] Introducing today’s show [02:50] In-Person Intensive [05:36] Reason One: showcasing personality [07:23] Reason two: reels are highly shareable and can help to reach a wider audience [08:42] Reason 3: standing out from the competition [10:23] Three quick reel ideas [11:29] Better Marketing with Bella Program Notable Quotes: [00:01:09] “What if I told you if you only spent 10 minutes a week on marketing, you could bring in at least three new leads a week?” [00:01:20] [00:04:48] “I want you to understand that this is not a popularity contest. This isn't about, Oh, I got 45 likes. Who cares if that does not transfer into actual paying clients?” [00:04:59] [00:05:41] “As a Tedster dog walker, you are the face of your business. Your clients want to know who they're trusting with their furry family members. Reels allow you to showcase this, and your personality gives your followers a behind-the-scenes look at your business.” [00:05:56] [00:06:03] “Don't be afraid to show your silly side to your followers as they will love to see your fun and playful side impact. They will connect with you even more when creating a reel. It's important to keep in mind that your target audience wants to see more of who you are and what you do.” [00:06:19] [00:07:26] “When you post a reel, it's more likely to show to a wider audience. And if that reel is full of content that the audience is craving, you're going to get more followers.” [00:07:36] [00:09:07] “Prospective clients might resonate with your care approach and be much more likely to think of you when they need support or their own pet reels can also be a great way to showcase your knowledge and expertise in the pet care industry.” [00:09:19] [00:09:57] “Reels can also help engage with the audience and build a community around your business. Use reels to ask questions, run polls, create fun challenges, and lastly, really can help you create consistent brands across all your social media platforms.” [00:10:11] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Better Marketing with Bella Bella’s book: The Four Types Dogs Evey Business Needs. Connect with Bella Website Facebook Instagram YouTube People Mentioned Pawz' Oasis Becky Lee Stephanie with Chicago Urban Pet Care Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome, everybody to another episode of Bella in your business. My name is Bella vasta. And today we're going to talk about three reasons to jump on reels. If you haven't already, I'm going to give you some good ideas and examples of things that some of our community is already doing. And especially right now, in the mastermind, we're talking all about video this month, and even have special guests coming in to teach us the best chances at going viral. So you're not gonna want to miss this episode. But first, I would love to tell you, to make sure you subscribe rate and review the podcast, it's a really easy way to help other people find us and join in on these conversations we're having about helping your business thrive. So what if I told you, if you only spent 10 minutes a week on marketing, you could bring in at least three new leads a week? Well, that's what some of our clients are experiencing right now. And you know what it's through? It's actually through reels. But for most of us

In today's digital age, having a strong social media presence is crucial for any business looking to succeed. With millions of people using platforms like Facebook, Instagram, and Twitter every day, it's more important than ever to make a great first impression. And that's where having a good social media profile comes in. Hey there, welcome to today's episode of Bella in Your Business: Pet Industry Business Podcast! We are going to be chatting about something super important - having a great social media profile! With Facebook and Instagram being such popular platforms, it's crucial to make sure your profiles are top-notch. We will be covering all the do's and don'ts, so you can make sure you're putting your best foot forward. And hey, don't forget to join us for the Better Marketing with Bella program too! It's going to be awesome. Let’s dive in! Topics Discussed and Key Points: The importance of a good social media profile. Announcement: Better Marketing with Bella The first thing that people see in a profile picture Why you should use your logo in your profile picture The importance of having a well-crafted bio that accurately describes the business and its mission The importance of including contact information in the profile. The things to avoid in a social media profile Use relevant keywords and not generic hashtags in your bio Using links with tracking code Why you should make sure that your Facebook Cover is updated frequently Timestamps: [00:09] Introducing today’s show [00:48] How to join the Better Marketing with Bella program [04:10] Your profile picture [05:16] The Bio [06:46] Links [07:31] Content [08:23] Using low-quality images, bad videos, or bad points of view Notable Quotes: [00:03:21] “Your social media profiles are the first thing that people see when they come across your page, it's essentially your online business card, and it's crucial to make a first impression.” [00:03:31] “A well-crafted social media profile can help you stand out and connect with your target audience. On the other hand, a poorly executed profile can turn potential followers away, this translates to money lost.” [00:06:35] “Avoid using generic descriptions or too many hashtags. You want your bio to be easily read and understood. It's not a place where you shove in all the hashtags.” [00:07:31] “Your content is what will keep your followers engaged and coming back for more. Make sure that your content is consistent with your brand and reflects your brand's business values.” [00:10:00] “Your social media is saying something about you. What is it saying is the important part?” Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Better Marketing with Bella Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome to another episode of Bella in your business today. Oh my gosh, we haven't talked about this yet. I'm excited about this topic, we're going to talk about what you should and should never, never, ever appear in your social profile for Instagram and Facebook, you would not believe how many people are missing out on some of this stuff. And I want to make sure that this is not you. So yes, it might seem like we're going back to basics today. And sometimes going back to basics is a great idea. But I'm gonna go through this pretty fast because I want to make sure that none of you guys are making this mistake. And I also want to make sure that you guys have some of these things because you're missing out if you don't. So there's gonna be a little bit more straight to the face. But I've got two announcements for you. The first one is that we are open for better marketing with Bella right now, which means that you have an opportunity to jump in right now, your first payment is not until June 15. We have two options for you. We have the Chihuahua plan, which includes I believe, emails and photos, and captions. That's really like an effective cost-effective or like anyone can afford. So at the very least, you need to just kind of like get in the program, you need to get in the program. Because if and when you want to upgrade, we always give the open spots first to people that are in the 12 programs. The second thing is the higher program, golden retriever, that is where you can get the emails, the videos, the captions, the calendar, the coaching calls group, and one on one. The blog outlines real outlines, I mean, the value is so overwhelming, it's crazy. And sometimes one of the problems that people have with the program is that there's so

Are you struggling to make sales on social media? Do you feel like your content is not reaching the right audience? Then this episode is the one you've been looking for. Welcome to the latest episode of Bella in Your Business: Pet Industry Business Podcast. In this episode, Bella talks about the importance of using hooks, hashtags, and hype to boost your social media sales. With her extensive experience in social media marketing, Bella shares practical tips on how to create attention-grabbing hooks that resonate with your target audience. This episode is a must-listen if you want to take your social media game to the next level and increase your sales. And that's not all - don't forget to check out Better Marketing with Bella, the coaching program, and success stories. It's a fantastic resource that can help you improve your social media strategy and leadership skills. So, tune in and enjoy! Topics Discussed and Key Points: Using hooks, hashtags, and hype Why you should not put hashtags on Facebook The hooks should convey a sense of urgency Why it is important to put hashtags in the comments section Consistency is key when it comes to creating hype Engagement pressing Improving Social Media Strategy with hooks and hashtags Timestamps: [00:33] Introducing today’s show 05:22] Importance of hooks [05:28] Creating effective hooks [07:55] Importance of hashtags [10:26] Hype and ways to generate it [13:46] Better Marketing with Bella Notable Quotes: [00:02:47] “I felt like I was putting so much effort into creating posts that showcased my love for animals and my clients in my expertise as a pet sitter or even my expertise as a dog is as a coach now. But it wasn't seeing engagement or new clients coming from social media.” [00:03:04] [00:05:44] “To create a hook think about what your potential clients are struggling with and how your services can help solve their problems.” [00:05:51] [00:05:55] “Creating a strong hook is crucial in social media marketing because it's the first thing that people see when scrolling through their feeds. A hook should grab their attention, pique their interest, and make them want to learn more about your business.” [00:06:09] [00:06:18] “Your hook should also convey a sense of urgency. People are most likely to take action if they feel like they need to act quickly.” [00:06:27] [00:06:57] “If you can carefully craft a hook that is so juicy that people want to press, see more because they need to read the rest of it that counts as engagement pressing, see more counts as engagement.” [00:07:14] [00:08:55] “People are stalkers online. They are going to stalk you. Let it be easy.” [00:09:03] [00:16:24] “Social media literally should not have to be this hard, but it should be a source of engagement and new clients and new employees.” [00:16:35] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Waitlist: Better Marketing with Bella Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode about hooks, hashtags and hype, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome back to another episode of Bella in your business. My name is Bella vasta. And I know the last episode I told you that when it came out, I was going to be on a plane to loom. So because of that, I am also recording this right now it's March 4. So I have yet to hear your feedback on the last podcast, and who took advantage of those three different main ideas I gave you to make your social media delight your clients? And so we will report back on those soon. I am. Today we're going to talk more about social media, we're going to talk about how to use hooks, hashtags, and hype to make more sales, and I'm going to break down all three of those. Because it's something that's like really important that often goes unnoticed. It's something that is like it's right in front of us. But because it's right in front of us, we don't comprehend it, right? It's like that whole scene when you're in the woods, and you can't see the forest, right, you can just see the trees in front of you. But first, before we get into all of that, I really want to ask you, do you like this podcast? Has it provided you with value? If it has, can you please press subscribe, so that you get a notification every single week that they come up? And can you also please leave a review, I would just appreciate it so much. It is one thing that you can do. Or just to say thank you if you find value in these, and I sure hope you do, if there's ever anything you guys want to hear about, let us know, we usually plan out our content about four to six weeks in advance. And

Hey, jumpers! It's no secret that in today's fast-paced world, businesses are constantly searching for ways to gain a competitive edge over one another. With modern technology, many companies are looking towards social media platforms to connect with their target audience. Unfortunately, though, not many businesses are hitting the mark when it comes to delighting their clients through social media. That's why it's crucial to find effective strategies for standing out from the crowd and impressing your clients. Welcome to Bella in Your Business: Pet Industry Business Podcast! In this episode, we're going to dive into some awesome ways to delight your clients through social media. We have got three amazing tips to share with you, i.e. showcasing your work to delight your clients, sharing funny pet pictures, and engaging with your clients. Trust us, these tips are going to take your social media game to the next level and have your clients smiling from ear to ear! So, sit back, relax, and tune in to this episode to learn more about how to be creative and delight your social media clients. Let's do this! Topics Discussed and Key Points: How to leverage social media Social media is not to sell, social media is to be social, it's to build relationships Why you should be creative on social media Different ways to get a different point of view How to create a sense of loyalty and trust that can keep clients coming back to you. The creative energy Social media is a secondary source, it is not a primary source Timestamps: [00:13] Introducing today’s show [05:21] Showcasing your work to delight clients [08:15] Sharing funny pet pictures [09:59] Engaging with your clients [12:59] Recap Notable Quotes: [00:02:10] “There are certain ways that you do this if you are advertising on social media and it's not a Facebook ad, you need to stop. You really do. If you have your phone number, your website, you know, on any of the graphics, you need to stop. All of that stuff is in your social profile.” [00:02:27] 00:03:50] “When you're able to go above and beyond to make your audience feel good or laugh or get inspired, they will keep coming back for more. It's kind of like that brand that you follow that you don't mind following because they're so relevant, timely, valuable, funny something.” [00:04:13] [00:09:16] “Nobody cares about pet pictures unless they're their own pets or unless it's a pet that looks like their pet, they just don't. So, you need to get more creative with it.” [00:09:25] [00:10:00] “So engaging with them through social media is not only a way to delight them, but it's also an effective strategy of building long-term relationships with your customers when you respond to their comments on your post and thank people who share your content, you're showing up for your followers that you value their input and appreciate their support.” [00:10:18] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Waitlist: Better Marketing with Bella Connect with Bella Website Facebook Instagram YouTube Call to Action: If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Hey, welcome, welcome to another episode of Bella in your business. My name is Bella vasta. And guess what guys, we are going to shift a little bit from the hiring trends that we've been on. And we're going to step aside over back to social media. Because if you've been with me for a long time, you have heard me say, there are two problems that you're always solving. It's getting more clients, and it's getting more employees. And wouldn't you know that I have a solution and a program for you? To help with both of those. It's called better marketing with Bella. And although you can't get into the program right now, because the doors aren't open, you can get on the waitlist by just shooting me an email, Bella at junk consulting.net, we have two different levels this year. It's called the Chihuahua and the golden retriever, the two hours you can just get 10 graphics a month. And with captions, if you just wanted to do it like that maybe you have a very small budget, it's very affordable, everyone can afford that. Or you can get the full monty where you can get emails, blog outlines coming back next year, reels, graphics, videos, emails, group coaching, personal coaching, captions, a content calendar, and a whole lot more. So you guys aren't gonna want to miss out on this. But regardless of what we're talking about on the podcast, you can group it into getting more clients or getting more employees. And with better marketing with Bella, as you&#0

Recruiting and hiring the right candidates can be a challenging process for organizations, and mistakes can be costly. However, with the introduction of standardized scoring systems, many organizations are now finding it easier to make informed hiring decisions. Standardized scoring systems provide a consistent framework for evaluating candidates, allowing organizations to assess applicants based on objective criteria. This helps to reduce bias and subjectivity in the hiring process, ensuring that candidates are evaluated fairly and accurately.In the latest episode of Bella in Your Business: Pet Industry Business Podcast, we delve into the topic of using a standardized scoring system in the hiring process and its four key benefits. We provide valuable insights on how this approach can help organizations find the most suitable candidates for their job vacancies. If you want to know more about the advantages of standardized scoring and how it can enhance your organization's hiring process, be sure to tune in to this episode. We will cover various benefits of this method and offer practical tips on implementing it efficiently. Enjoy! Topics Discussed and Key Points: Investing in the hiring process The four advantages of having a standardized scoring system Why objective assessment of each candidate is important Identifying patterns for successful candidates for future hiring decisions The comprehensive hiring evaluation process Transparency in the hiring process The use of JazzHR to revolutionize the hiring process Survival response Timestamps: [00:05] Introducing today’s show [03:23] Standardized scoring allows for an objective comparison of candidates [05:15] Standardized scoring system helps to identify patterns in successful candidates, which can be used to inform future hiring decisions. [06:26] Standardized scoring system allows easy tracking in the documentation of candidate evaluations [09:47] Standardized scoring system allows for efficient review of candidates Notable Quotes: [00:03:59] “When you're relying on intuition or gut feelings, you might be overlooking important skills or qualities that are essential for success in the position. With a standardized scoring system, you can ensure that you're evaluating each candidate fairly and thoroughly, giving you the best chance of finding the right person for the job.” [00:04:19] [00:04:31] “If you did not have a standardized scoring system and you showed up to an interview having a really bad day in a bad mood, whatever is going on in your life, your perception of that person could be skewed with a standardized scoring system.” [00:04:46] [00:04:53] “ Develop a system that has a standardized scoring system so you can pass it on to other people to do it for you so that you are only left with doing a final interview.” [00:05:06] [00:07:18] “By having clear documentation of candidate evaluations, you can ensure that you're making hiring decisions that are fair, which can help you build trust and confidence with potential candidates.” [00:07:29] [00:10:47] “The how it might be a little bit mind-bending the how is where non-jumpers get stuck up and they try to do it and then they're like, nope, can't do this. This is too annoying. Or Oh my God, I did it. And it doesn't work because they don't understand that it is a fluid work in progress. The first time that you do it, you are not going to get it. Okay, you're going to fail.” [00:11:08] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Book: Alexander and the Terrible, Horrible, No Good, Very Bad Day JazzHR Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome back to another episode of Bella in your business. My name is Bella Vasta, your host. And today we're going to be talking about the four advantages of having a standardized interviewing scoring system. You're not going to want to miss this episode because it's something that is not talked about widely in our industry. But first, before we get into that last week's episode talked about the red flags that you need to be aware of, and I got a voice message I wanted you to listen in on here it is your times that I literally cannot find the words to just explain how motivating your recent podcast was on hiring and, you know, comparing it to dating, I heard you say that once a while ago, I mean years ago, and it couldn't be more true. So she is, of course, talking about episode 328. As I said, it was about the six red flags that you need to be aware of during the interview process. And it wasn't just her I also got another piec

Just like dating, hiring can be a beautiful thing. You fall in love, get married and have children. For a while there's nothing but bliss in your marriage — then it all falls apart. You're devastated and heartbroken over the loss of something so great. But what if there was a way to avoid all of that devastation? The problem is, most people don't pay attention to the red flags until they've already lost everything. In this latest episode of Bella In Your Business: Pet Industry Business Podcast, we take a closer look at six key red flags that should be on your radar during the hiring process. This episode provides useful insights and a new perspective on the hiring process, whether you're a seasoned HR expert or a job seeker searching for your next career move. By tuning in, you'll gain valuable advice on how to identify red flags and avoid costly mistakes in the hiring process. Enjoy! Topics Discussed and Key Points: The six red flags Red flags that you see in real life also happen when hiring The hiring process and marketing are just like the dating process It's important to hire employees who are dedicated, knowledgeable and passionate. What have we normalized that we shouldn't have? Why it is important to be professional during the interviewing process Timestamps: [00:04] Introducing today’s topic [03:30] Why hiring process and marketing are like a dating process [03:24] The six red flags [07:31] Lack of preparation [10:26] Poor communication skills [13:13] A negative attitude [15:03] Dishonesty [16:41] Lack of enthusiasm [17:58] Inappropriate behavior [19:33] Recap Notable Quotes: [00:03:29] “Not only is hiring the wrong person going to hurt your company culture, the person would basically be a bad apple, but it'll also cost you money and put them through hours of onboarding and training that you'll have to do.” [00:03:49] [00:04:20] “If you pick the right people, you should be happy to train them because you're investing in your biggest asset, which is your personnel.” [00:04:30] [00:04:57] “When you're dating, you're looking for someone who shares your values, your interests and your vision for the future. Right? You want someone who's going to make you feel comfortable, who you can trust, and who you can see building a life with. This is a.k.a building your business with. When you're interviewing a candidate for the job, you're looking for many of the same things.” [00:05:18] [00:07:33] “If an interviewee has not taken the time to research the company or the role, it might be a sign that they're not fully committed to the position.” [00:07:40] [00:17:47] “You want someone enthusiastic about the job just like you want someone enthusiastic to take you out on a date.” [00:17:54] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Pet Care Team Training Connect with Bella Website Facebook Instagram YouTube Call to Action: Kindly consider leaving a five-star rating and writing a review for us on iTunes as it helps to expand and enhance our community. Your feedback can assist other listeners who may also benefit from our content. Additionally, don't forget to subscribe as it will greatly support us. If you find our podcast helpful and know someone who could benefit from it, please share it with them. This gesture will be greatly appreciated and will help us reach a wider audience. Always remember when life gets down, always keep jumping. Transcript: Welcome back to another episode of Bella in your business. My name is Bella vasta. And today we're going to talk all about red flags. Yes, sir, really, those red flags that you might see in real life also happen when hiring, we are on a big hiring, stretch of topics. Last time, we talked all about benefits, and you guys seem to really like that, I got a lot of feedback saying that you hadn't thought about the benefits that you could offer. And realize now that you know, in this day and age, you do need to be addressing what kind of benefits there are to working for your company. And also, it does seem that we were able to, you know, kind of get you thinking that benefits do not need to sound like a really big expensive benefit package that you might get at a big corporation and that you too as a small business owner do have benefits. And you do need to market them to attract new people. So if you guys did not hear our last episode, go ahead and go back to that episode. And I also want, to ask you, I haven't asked, I'm giving you all this information. And this is a teaching podcast. But I would love for you to hit subscribe, please hit subscribe, it would help us tremendously. And if you like what you hear and you feel like it might help people that you know, maybe your local networking pet sitting or dog walking group, maybe a local group that you have online, you're part of a Facebook group, I would love it, if you woul

We all love to hear this kind of news -- "Congratulations on your new job" or "You got the promotion - Isn't that great?" However, these kinds of things take time and are more than just executive decisions. There are several things that attract top talent and retain them long-term. One of them is offering employee benefits that not only help to create a work environment where they want to stay but also deliver tangible benefits to keep them happy and productive. Greetings and a warm welcome to Bella In Your Business: Pet Industry Business Podcast. In today’s episode, we talk about the top five most valuable benefits that can help companies attract and retain the best job candidates in the highly competitive job market of today. During the episode, we go over nine ideas for employee benefit packages that can be offered to employees, such as health insurance, flexible schedules, retirement savings plans, and more. You simply can't afford to miss this episode, particularly if you're aiming to hire and retain top-performing employees. Let’s get started! Topics Discussed and Key Points: Top five benefits that attract and retain top job candidates 9 Ideas to add to the employee benefit package Benefits help with satisfaction and retention. Paid vacation, sick leave, and personal days can greatly incentivize potential job candidates. Employees' pet care discounts Timestamps: [00:47] Introducing today’s show [02:34] Health insurance [03:24] Retirement savings plan [04:07] Flexibility [05:13] Professional development opportunities [06:19] Paid time off< [07:17] Pet-friendly policies [07:48] Wellness amenities [08:56] Generous paternal policies [09:17] Employee discounts and perks [09:37] Recap Notable Quotes: [00:01:15] “The fact of the matter is, with this type of climate, this hiring climate, people are looking for benefits. They're looking at the employee market right now and they're looking for places where they can belong.” [00:01:28] [00:01:28] “Just because you started this from your own blood, sweat, and tears years ago, it does not mean you cannot offer benefits.” [00:01:36] [00:02:22] “If you have a mix of traditional and innovative perks, you can really create a culture that values and supports your employees.” [00:02:31] [00:04:14] “Many job candidates value having a flexible schedule or the option to work remotely, and it could allow for a better work-life balance and the ability to manage personal responsibilities.” [00:04:25] [00:06:30] “Paid vacation, sick leave, and personal days can be a huge incentive for potential job candidates. Having the opportunity to take some time off or recharge can improve their overall well-being or job satisfaction.” [00:06:41] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Pet Care Team Training Access Destination Hire Connect with Bella Website Facebook Instagram YouTube Call to Action: If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in your business. What is going on you guys, it is February 16. And we are here still talking about hiring. In fact, the destination hiring group has been popping off the past two weeks. And we're kind of coming to a close on that. So I hope you didn't miss out. But if you did, you can still join, all you got to do is go to jump consulting dotnet forward slash destination higher plug in the code 20 Bella, to get $20 off, it was only $27 You can get a 21-page download with all kinds of free templates, that alone is worth it. And what you can do is you can just reread everything the group is closing this weekend. So there is still time if you act now. Anyways, we're gonna get into it. Today we are going to talk all about the top five benefits that can attach, attract and retain top candidates. And you guys here's the thing, I want you to realize that I know we're all small businesses, and most of us just started from nothing. And I think a lot of times we have this thought process in our head of oh my gosh, we definitely cannot afford benefits, we cannot say we have benefits because I'm just a small mom-and-pop business. And you know, I'm not a big corporation, and I don't have all the money for that. And I'm just trying to stay afloat. But the fact of the matter is, is that with this type of climate, this hiring climate, people are looking for benefits. They're looking, it's an employee market right now. And they're looking for places where they can be long. And just because you are, you know, you started this from your own blood, sweat, and tears years ago, it does not mean that you cannot offer benefits. And toda

In today's fast-paced business world, companies are constantly looking for ways to stay ahead of the competition and attract the best and brightest talent. However, many people today ignore the power of creating a winning workplace culture as a key component of attracting top talent. A strong workplace culture not only attracts top talent, but it also increases employee engagement, productivity, and overall business success. In this episode, we will explore the importance of workplace culture and the strategies that companies can use to create a culture that attracts and retains top talent. So sit back, relax, and let's dive into the world of attracting top talent with a winning workplace culture. Topics Discussed and Key Points: What is a destination hire group? How to attract top talent with a winning workplace culture Why it's important to include company values in hiring and onboarding A strong company culture is built on a sense of community and belonging The four blueprints of team meetings How to encourage a sense of belonging and community Work-Life Balance Why open communication is essential for building trust and a collaborative work environment It is an employee's world right now Biggest Takeaways: [00:02] Introducing today’s show [01:08] Destination Hire Group 04:45] The importance of building a successful workplace culture for any business [04:57] Company values and what they should communicate 08:16] Attracting top talent [12:34] Emphasizing work-life balance [15:35] Encouraging open communication [17:38] Recognizing the employee’s good work Notable Quotes: [00:00:16] “You can be in the camp where you can say there's no one to hire or no one's going to do it as well as I am, or people don't stay with me long or there are so many things that we could say. But the one thing that we can control within the whole entire hiring gauntlet is our own mindset.” [00:00:35] [00:04:45] “Building a company culture that people want to be a part of, it's a very important aspect of creating a successful and sustainable business.” [00:04:54] [00:05:00] “Your company values should reflect your beliefs and behaviors that are most important to your organization. These values should be clearly communicated to your employees and incorporated into every aspect of your business, from hiring to onboarding to decision-making day-to-day interactions.” [00:05:20] [00:08:17] “If you foster a sense of community, it's going to really attract people. People want to belong. Maslow's hierarchy of Needs is like we want to belong.” [00:08:28] [00:12:36] “You might be a glorified workaholic. You might work from 6 a.m. until 10 p.m. at night, but if you expect your employees to do that, that's not going to be good. So you really want to emphasize a work-life balance.” [00:12:50] [00:14:44] “People do not want to be slaves. They don't. You might be a slave to your business, but they can't be.” [00:14:51] [00:15:11] “Sometimes when we're workaholics it's because we're running from something in our life or we're in survival mode and we're afraid. And a scarcity mindset. We're afraid we're not going to ever have enough. And we need to stay busy. And if we don't stay busy and we slow down and stop, something is going to eat us and we will die.” [00:15:29] Links: Resources Pet Care Team Training Access Destination Hire Connect with Bella Website Facebook Instagram YouTube Call to Action: If you liked this episode about workplace culture, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other Jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in your business, we are going to continue the hiring conversation. You're gonna hear a lot about that this year because I am determined to help elevate this industry this year on hiring.You know, you can be in the camp where you can say there's no one to hire, or no one's going to do it as well as I am. Or people don't stay with me long. Or, or or or there are so many things that we could say. But the one thing that we can control within the whole entire hiring gauntlet is our mindset. And that's why I'm going to be pouring into you constantly this year. And while I'm dedicated to it, it's why right now we've got a group called destination hire, because you should be the destination that people keep coming back to wondering, are they going to hire me? Do they email me back? Do I get an interview, you should be the destination. That's why I call it a destination hire. And if you're missing out, or you don't know what I'm talking about, this is a two week group. It started on Monday. And every single day I post a minimum of two teaching

Are you tired of constantly having to replace employees and going through the hiring process over and over again? Imagine having a team that stays with you for the long haul! Imagine never having to worry about the retention of your staff. What would that look like to your business? I've got the secret to reducing turnover rates and keeping your employees happy, engaged, and committed. In this episode, I'm going to reveal the retention revolution and share with you the key steps to creating a positive and thriving company culture. And if you missed my BIG announcement on social, we are gearing up to start a new hiring group, Destination Hire. A two-week group jam-packed with everything you need to know about hiring, templates, sample schedules and a free 20-page download PDF. Listen for a special code in this episode for $20 off! Then head over to jumpconsulting.net/destinationhire Biggest Takeaways: 5:21 Destination Hire 12:27 Hire the right people 13:07 Foster a positive work culture 15:08 Address any conflicts or issues Recommendations: Hiring is the forefront of your business and the first step in good employee retention. But if your hiring starts off on the wrong foot, your retention of said employee will be less likely. That is why I created Destination Hire, a two-week group designed with YOUR hiring needs in mind. From hiring to onboarding/training, retention, employee letters, sample job duties, templates to utilize, a 20 page free download and a plethora of resources. This group has everything you will need to kick your hirin gear up. In this episode I give you a code to receive $20 off, head over to jumpconsulting.net/destinationhire and sign up today, the group begins February 6th! Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Destination Hire Transcript: Welcome to Bella in your business. Today is February 2, 2023. I believe when this is posted, which is also Groundhog Day. Does your life feel like Groundhog Day? Does your business feel like Groundhog Day where you get up and you do the same thing every single day and you're not moving forward? If you answered yes to that, chances are that it's because you have a hiring problem. And as always, I want to come in and help you save the day. But first, I want to actually play something for you. This was from one of our listeners back on episode number 321. It was called four easy steps to ask for testimony. And while you absolutely should, I also included a downloadable script for you for free. But I got this voice note from someone and I want you to hear it. Oh my god, Bella. I'm listening to of course spelling your business and my car. And I'm listening to the testimonial episode. And I flipping love it. I can't wait to execute all the steps. When I'm done driving, I'm gonna listen again. And write down all the nose. You are amazing. I love that in your business. Isn't that great? That is actually from Becky Lee, who was just on the podcast back on episode 222. And she talked all about how she was kicking butt with hiring, and marketing, and all of that stuff, you guys, it should not go unnoticed that the people that listen to the podcast and then implement things from the podcast, the mastermind better marketing, they see results. You heard from Connie, probably 20 or 30 episodes ago, where I had told you guys and taught you how to respond to people who are DMing you in a way that like stands out and lands you the sale. And you heard from Connie like 20 episodes ago on how she like literally landed the sale and gained hundreds of dollars. So you guys, the doers, see the results. And I promise I don't just talk out here for like an experiment like stuff works. And it's super exciting. When I see your success, I get really energized by it. It helps me live my purpose. But listen, if you are one of those people out there today who feel like it is Groundhog Day, because guess what it is at the time of this posting. And you're just going through the same thing over and over and over again. It's also sometimes the definition of insanity. A lot of you I've been asking and talking with you on Instagram right now. And a lot of you have said that, you know, yeah, I want to hire but there's no one to hire or I get ghosted, or I just can't find anyone or they just don't work out or they quit, or, or or and I get it because the whole hiring process is it's very discouraging. It's very depressing as a business owner, right? You understand deep down whether you're conscious of it or not, that your net worth is your net work, okay, which in this case is the employees or your internal staff, your operations, whoever you have around you. And if we can't get great people on our team, then we can not move our business forward, which means we can not live out our vision or accomplish goals or have that quality of life that so many

Are you feeling lost and unsure of where to turn as you navigate the challenges of entrepreneurship? It may be time to seek out a business mentor who can provide valuable advice, support, and encouragement. I think it's important to have a few mentors in your life, especially when it comes to running a business. These people can provide valuable support, advice, and encouragement as you navigate the challenges and opportunities of entrepreneurship. But finding a good business mentor isn't always easy, and it requires a bit of effort and perseverance. One thing I see a lot is people blindly following anyone who calls themselves a mentor, without really knowing if they have the experience and expertise to truly help them. That's why I've been so open and transparent on this podcast - I want you to understand who I am and what I stand for, because it's not enough to just reuse what other people are saying without actually doing the work. So, how do you find a business mentor that will actually help you thrive? This week I am diving in to help you discover exactly how and who will help you succeed. Biggest Takeaways: 2:15 Identify goals 4:14 Ask for recommendations 4:33 Join professional organizations 5:13 Attend conferences 6:10 Use online tools and resources 6:39 Be proactive and persistent 11:28 Trust their guidance Recommendations: Business mentors are a key component to helping businesses thrive. Having that person to help guide you, answer questions or just be an ear of support makes all the difference in the world. The Jump Mastermind is a place where business owners come together to grow and scale their businesses while having 24/7 support at their finger tips. They partner up to keep each other accountable, they are provided HR help, group coaching, and an endless amount of resources they can access at any time. If you are every struggling and feel alone in your business, this is a group you might not just want but truly need. Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta, your host, I want to thank you for spending some time with me. I hope you've been enjoying the new podcast this year. And don't forget to like and subscribe and maybe even leave us a review. We'd love it if you, you know, heard something really good about you. And if you want to know more inspired share it. We're focusing on trying to get as many ears on the podcast as possible this year. And you could be a really big help for us to do that. So without further ado, let's get going on today's show, a business mentor, and how can you find one that will help you thrive? Now mentorship comes in so many different fashions. They can be a paid structured thing to you think Gary, you say Gary Vee is one of your mentors because you follow Him and you listen to everything that that man puts out, which is a lot. And he doesn't know it, it's kind of like a one-way kind of thing. But that also is a mentor. So there's a very big spectrum. And, but you should have one or two or three, a bunch of them. And I would argue if you're listening to this podcast, I might be one of them for you, which would be an extreme honor. But I want you to kind of think about this stuff. Because I think that we need mentors in our life, for everything. I mean, not necessarily a mentor for every single area. But it's always good to have some smart people around us that we can rely on and know that they're gonna give us sage advice. And so today, I'm going to give you six things, a big overview to look through, and then I'm going to cut through all the crap, I'm gonna give you seven hardcore things to think about, it's gonna be a quick episode. So you might if you are able to get out your pen and paper because I'm going to kind of go through this pretty fast. But like I was saying, finding a business mentor can be very valuable and rewarding because it's going to allow you to gain insight and guidance from someone with more experience and expertise. In the business world. A good business mentor could provide support, advice, and encouragement, and they can help you navigate all the challenges and opportunities of running a business. However, finding a business mentor isn't always easy. And it requires a bit of effort and perseverance. One of the things that I see is people blindly following people, and they have no idea if their house is made of sand or gold. And it makes me cringe. So bad. It's one of the reasons why I've been so open with you guys and over-shared maybe at some points on this podcast because I want you to truly understand who I am and what I stand for. Because it's not just enough to slap together some Canva template and reuse what other people have been saying. And try to say it for yourself. There are s

Let's face it, 2020 was not a good year for most businesses. A lot of pet sitting and dog walking companies shut down - but did they ever think they would come back stronger than ever? This week's guest Stephanie is going to share with you her secret weapon on how she came back with a vengeance. How her has people in line to be hired and how her systems help run her business without her. Many of you have been exactly where Stephanie was. Or maybe you still are? Secretly thinking of throwing in the towel because the reality you chose to see is dismal and gray. Listen in to today's episode to hear straight from Stephanie from Chicago Urban Pets on how just exactly she went from her business as a dead standstill to thriving more than ever. On this episode, we meet Stephanie Surjan, owner of Chicago Urban Pets. She was facing the struggles of running a business alone and fighting for survival, desperate for support and a way out, Stephanie turned to Bella's Mastermind program, finding it to be a game changer for her business. With the structure and support provided, Stephanie was able to improve her sales and marketing efforts, hire and retain top talent, and streamline her business, ultimately leading to significant growth and a bright future for Chicago Urban Pets. Biggest Takeaways: 10:55 Showing up during uncertainty 13:17 Setting goals 14:33 Setting up systems 17:45 Jazz Hr 25:27 What kind of mindset do you need? Recommendations: Joining the Mastermind group has been a life-changing decision for many business owners like Stephanie. It is a group of like-minded members scaling and growing their pet-sitting or a dog-walking business, leaning on one another for advice and support. With Monthly HR calls, group coaching with Bella, a plethora of questions documented and answered, the Mastermind Group allows business owners the peace of mind they need to truly achieve the success they are dreaming of. Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript: Welcome, everybody to another episode of Bella in your business. My name is Bella vasta. And today I've got a really special guest for you. Her name is Stephanie. And we have known each other I don't even know, a year or two, maybe. But she has come in like a wrecking ball. Just like Becky we had on the episode last week. And and I really wanted you guys to hear straight from Stephanie's mouth, how the impact of having a community around her has helped change her mindset and her business. So without further ado, Stephanie, welcome to the show. Hi, thank you for having me. Why don't you tell our guests a little bit about your background and where you're from? What about your businesses and how they can stalk you on socials? And just give them a flavor of who you are. Yeah, absolutely. So my name is Stephanie surgeon. I own a dog walking and pet-sitting business in Chicago, the downtown area of Chicago, Illinois, and it's called Chicago urban pets. You can find us we're mainly active on Instagram, some Facebook to just Chicago urban pets. So pretty simple to find. And next year, we're celebrating 10 years in business. Whoo, that is amazing. Yeah, it's very exciting. That's absolutely amazing. And so being in Chicago, I'm sure you have your own set of highs and lows with the weather and things, things being snowy, and you also operate in the city. Something interesting about you is that, at least as of now, a lot of your staff they don't even have cars, right? Yeah, so we don't use they're actually part of our interview process. That has been really improved. Thanks to Bella and her mastermind content, we actually sort of red flag people who think they're gonna do this driving, because we are in such a dense residential area. Downtown, there's very little parking, so everything is by foot or public transportation. Yeah, so unique. I love it. And that's something else. I think that a lot of our listeners, sometimes all of us honestly, me too, is sometimes we get into that mindset of Oh, no, it's my area. That's the problem. It's my area. But the mindset to get you through that is figuring out solutions to things sure every business not going to be the same. But everything has to adapt. So why don't you bring us back to before he joined the mastermind? You had made a post I think last week you had said you were like almost ready to give up on your business or you're just so down and out about it. Can you bring us back to about that point? What challenges and woes and feelings were you having? About? I have this dog walking company. Yeah, absolutely. So as I mentioned, we're going 10 years so when COVID hit, we were probably you know already seven years in and I was pretty comfortable. I, I was you know, happy with what we were making. In terms of income, I sort of set it up to be a little bit going on i

Have you been struggling with creating an effective hiring system where you aren't ghosted and quality people show up to interviews? Or maybe you have been working hard to level up your social media to attract the right clients and employees? In this episode you will be inspired to listen to the story of Becky Lee, the owner of a dog walking and pet sitting business, Paws Around Motown. She first got involved in the pet industry in early 2020 or 2021 and quickly made a name for herself by working hard and soaking up as much information as possible. In the summer of 2021, she traveled to Chicago for an intensive session with a better marketing professional to work on improving her hiring process and building a community on social media. During the session, they created a 10 step hiring process and worked on setting up timelines to help Becky find the best candidates for her business. After implementing the strategies she learned during the intensive, Becky was able to improve her hiring process and build a strong community on social media. As a result, her business has seen significant growth and success. Biggest Takeaways: 3:50 Intensive in Chicago 7:06 How did it change your business 10:35 Best advice 13:10 Goals with hiring and marketing 17:04 Trial and error 21:16 How Better Marketing With Bella helped you 26:14 How the Mastermind helped your business Recommendations: This week as we showcase the inspiring success story of Becky Lea, a member of our Mastermind community. Through hard work and determination, Becky was able to overcome common struggles and find success in both hiring and marketing. Her journey exemplifies the power of taking a leap of faith and investing in oneself through joining a supportive community like our Mastermind group. Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript: Well, welcome everyone in the mastermind. This is completely on scheduled for you guys. It's been scheduled for Becky and I. And we are actually going to be recording a episode of the podcast, it's hopefully going to be around 20 minutes or so. But you know, Becky, and I can get going. And we thought that we would do it in here so that you actually got you understand what is possible as you're looking forward to 2023. And this isn't going to come out until the middle of January, I think it is. So just, you know, grab a cuppa or put your earbuds in while you're walking down, then there we go. Becky Lee, thank you so much for being on this episode of Bella in your business. I am so happy to have you here today. And I really wanted to just explain to our audience or what is actually possible, because you have been lovingly coined my sparkly unicorn who just like, I'm not even surprised anymore. Like I'm like, Of course you did. You know. And it's been so delightful to work with you and CO create with you that I just rather than me tell your story, I wanted you to tell your story. So first, thank you for being here. Thank you for having me. I'm so happy to be here. Yeah. And for our listeners who are just getting to meet you for the first time. First of all, guys, this is gonna be a huge treat for you. But why don't you just introduce yourself where you're from what your business is, and give them a little bit of a background and maybe even how they can stalk you on social, sir. My name is Becky Lee, but it spelled like T Lea and I am a dog walking pet sitting dog training business in Oakland County, Michigan. We serve all of Oakland County, which is pretty large and we're kind of right outside of Detroit. A lot of people can kind of get it from there. And so on Instagram, I am at PAWS around Motown on Facebook, I am paws around Motown. That's the name of my company because Detroit Motown music that's me. And that's gonna be really important because you guys are gonna want to go check out her socials after hearing what we're going to talk about today. So Becky, you first got in the jump, like orbit I like to call it like back in like January of 2021 or 2020 to 2020 21 I remember all of a sudden, like a like a firework all of a sudden I started seeing your name all over everything that we do like you signed up for a better marketing fella you were in the mastermind and you were working hard and you were absorbing everything and I was like huh this girl's work in pretty good like she she's putting her nose to the ground there but it wasn't until I really got to meet you for the first time and that was I went to Chicago to do an intensive in the summer and you don't live in Chicago so how did you get to Chicago for an intensive with me so I I saw this post because I'm in the mastermind group as well as better marketing with Bala and I saw this post Hey, I'm gonna be in Chicago doing these intensives and I have one more opening than I thought I can Chicago is not that far fr

Hey there! Are you ready to learn the secret to making it rain with testimonials? Look no further, because on this episode, we'll be sharing all of our best tips and tricks for collecting and using client feedback to boost your business. We also have a freebie download for you as well! In this episode, we'll be discussing how to make it rain testimonials and how they can help build trust and credibility with clients. Asking for testimonials can also serve as social proof, showing others that your services are reliable and effective. Additionally, sharing testimonials can help foster a sense of community and connection with clients, which can improve customer loyalty and retention. It's important to highlight the most important parts of a testimonial, rather than posting long paragraphs that may not get read. Testimonials can be used in various ways, such as on social media, on your website, or in email marketing campaigns. When asking for testimonials, be sure to make it easy for clients to leave a review and to thank them for their feedback. Remember to also follow up with clients who have had a negative experience and see if there's anything you can do to improve their satisfaction. By following these tips, you can effectively use testimonials to market your business and build strong relationships with clients. Biggest Takeaways: 8:10 Steps for asking for testimonials 8:16 Send a message or email to your client 10:45 Ask for testimony once feedback is received 12:50 Post testimonials to social media 14:50 Ask if they will share on their socials Grab Your Freebie! Recommendations: Testimonials are the proof behind the work. It shows potential clients how satisfied current and past clients are with you and your company. A freebie like I am giving to you today is like the freebies and challenges our members regularly see in our Mastermind group. This group is not only filled with like-minded business owners who are making huge strides in their businesses. But it is filled with HR advice, group coaching, freebies, challenges and so much more that helps push them to the next level. If you haven't checked it out yet, this is your sign to see what we are all about. Transcript: Welcome back to another episode of Bella in your business Happy New Year. It is now 2023. My goodness, I'm so excited to be here with you, we have so much in store for you this year that you, you're gonna be blown away, I have kind of personally sat down, and I'm going to be going in pretty heavy on hiring and hiring methods. I've learned a lot over the past two years working with all of you guys. And I've really understood how proper phases and hiring, interviewing, onboarding, and training how that entire process is so sorely neglected. And it is the root cause for a lot of the reasons why people are not having success in hiring. And not just in the pet industry. So I'm letting the cat out of the bag here a little bit. Before we get into today's topic about getting testimonies from your clients, and I have something free for you. But this year, I'm going to be focusing a lot on that. And you are going to be getting the fruits of that labor over and over again, I have so much written I have like over 10,000 words, written so far, all broken up into tiny sections and details and nitty gritty. And I'm going to be showing you a lot of that starting in February here on the podcast. So you're definitely not going to want to miss that. This month, we also have a really cool interview coming up with two of them, we're going to change the cadence of me sitting here talking with you. And we're going to be bringing on Becky Lee, and Stephanie Sargent from that they're in the mastermind and better marketing, but you're gonna hear their unique individual stories, and how they've gone about the kind of coming through COVID and dominating their markets, it's definitely going to be inspirational, and really motivating. I got motivated, just by talking to them and recording the interviews. So those are also coming up this month. So the best thing that you could do for me right now would be to like, subscribe, and share. And if you're really daring, I love for you to drop a review. Anywhere that you listen to this podcast, that would really help us we're really focused on growing our listeners, our weekly listener numbers. Because you know, this is really the intimate spot. This is where I get to talk to you guys every single week. And it's just you and me. Kind of, and I just really enjoy this time with you. So I hope that I'm asking for your help if you could go ahead and do that. Now something that has happened time and time again, as I've been talking to people, they're all but Bella, they care so much about price. But Bella, I can't charge that much. And there's a tool that I don't think is used enough.

Have you found yourself in a rut lately? Like a place where you just feel stuck. There are many reasons why business owners find themselves stuck in a rut, but not many know what to do next. The good news is you are not alone, we have all been there before. In this week's episode, we are breaking through that business rut and discussing ways to overcome the feeling of being stuck! I am diving deep into the strategies and tactics that you can use to break free from a this rut and get back on track toward success and growth. Follow along to find the common causes, tips to overcome feeling stuck, and how to maintain your momentum. Biggest Takeaways: 5:33 Common reason why business owners feel like their stuck in a rut 6:57 identifying the root cause of business rut 8:26 Strategies for breaking free from rut 10:21 Maintaining momentum Recommendations: A business rut can leave any business owner feeling stuck, depressed and on the verge of wanting to give up. Sometimes it takes a different perspective or a different voice of reason you can lean on to help you through these painful ruts. <a href="http://jumpconsulting.net/mastermind">The Mastermind group</a> is a community of like-mined business owners who have all been in the business rut before! This community learns on each other and grows together with monthly HR questions answered live, 1:1 coaching with Bella, and a plethora of support. This is a community unlike any other in the industry and knows the pains of being stuck. But they also know the success of getting out! Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript This is episode 320 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome everybody to episode 320 of Bella in Your Business. It is December 15th. We are almost at Christmas, the end of 2022. I'm not going to say where the year go. The year was 12 months long, just like it always is. And it's been a really awesome year. I don't know about you, but I wanted to say thank you. Thank you for listening. And our podcast keeps growing and growing and growing. I just want to make sure that you have hit that subscribe button. Make sure that wherever you're listening to this podcast, whatever podcast player, that you hit that subscribe button. That would help us tremendously and would be a really great and easy way for you to say thank you if you are listening and find value in this. We are also going to be taking a break from the show for the next two weeks. We do this every single year. It’s a chance to kind of take one thing off the plate for our entire amazing team. Chris has been with me for, my gosh, like years. I don't even know how many years. Always doing podcast production, which basically means anytime I cough, sneeze, or my child comes bursting in here and I have to stop the podcast, he takes care of that. He also makes sure that the sound levels are good and adds the intro and outro onto it. So Chris is amazing. And then we get Jillian on the show notes, making sure that that all also happens. So anytime you read, “what’s this podcast about?” that is definitely Jillian. So we’re going to give them a nice little break for two weeks—they don’t have to do this anymore. But guys, today we’re going to talk about feeling in a rut. Have you ever felt that way with your business? Feeling stuck? I really want to talk to you about that today because I think there’s a lot of pressure that’s put on knowing what you’re going to be doing in 2023. And this is when we should be planning. I’ll tell you the truth—in 2021, I actually did my whole staycation thing and tried to plan, and I couldn’t plan. You know what happened? I wasn’t meant to plan because this year was a lot of growth for me personally and in business and my organizational structure and adding to the team and all of this stuff. It was more of a structural year for me, not a growth year. Sometimes when that happens and when you feel like you should be doing more and getting bigger or making all these goals and plans and you don’t, then you kind of feel like you’re in a rut and you can’t get out of it. Then you start getting down on yourself. I mean, come on, have you ever been there? But today’s podcast, I want to show you that there’s always a way. I’m also going to talk about common reasons why we feel stuck in our business, tips for identifying the root causes, and strategies for breaking free from the business rut—including setting goals, networking, and seeking support. We’re going to talk about the import

Have you had time lately to be intentional about your self-development? As a leader, because that is what you are, you need to continue to grow and develop. And when we are not intentional about it, influences come in and alter our ways of thinking. Today I want you to think about the things that influence your life. What are you reading, who are you spending time with, and how are you developing in a way that will benefit you and your business? If you knew it was as simple as doing this during brushing your teeth or getting ready in the morning, would it be something you prioritize? Because today I am telling you it is not about having enough time, but prioritizing self-development to help you and your business grow. Biggest Takeaways: 2:37 Understand how you are feeling/ why you feel the way you feel 8:49 Don’t react, respond 9:12 Does misery love company? 10:15 What type of support are you surrounding yourself with? 12:51 What can you do about this? Are you intentional about self-development Recommendations: Self-development begins by being intentional about what we are doing and who we are surrounding ourselves with. As a business owner, it is imperative to be surrounded by people who are helping you grow, develop and accomplish your biggest goals. In the Mastermind Group, you will find a community of like-minded owners who are ready to grow and scale their businesses. They prioritize self-development and lean on one another for support and encouragement. With years of HR questions answered, 1:1 support with Bella, guest speakers, and a plethora of support, the Mastermind group focuses on self-development and growth. Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Episode 139: The Scientific Way You Can Increase Your Productivity 39% Brain.fm Transcript This is episode 319 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Today, I'm here to talk about more profits. You have heard me say time and time again, the ship can only sail as good as the captain of the ship. Am I right? You can't see the iceberg ahead if you're down on the deck mopping the floors or better yet taking a nap because you're so exhausted. So guys, do you want to have more profits? I'm going to tell you exactly what you need to do right now. Because so many of us are running around like chickens with our heads cut off or with blinders on, or we're just focusing on the tiny little pictures and we're not really soaring high above the clouds like an eagle at 30,000 feet. Actually, do eagles soar at 30,000 feet? Anyone know? Let me know. You know what I mean. And I want you to ask yourself, what are you doing with your time? What are you reading? What are you listening to? What are you watching? I want you to understand that you do not need to have all the time in the world to do things. It starts so simply. It starts so little. It starts with listening to an audiobook while you're brushing your teeth, washing your face, and maybe you're, maybe not, putting on makeup or moisturizer. It starts as little as that. These are all aspects that are huge influences of your own personal self-development. And as a business leader—because you are a leader—you need to be developing and growing. If you're not intentional about it, then what's going to happen is the nightly news or the morning news or the different radio stations or the different Facebook groups that just happen to come across your feed or on your TV are influencing you. You are either directly controlling your influences—where you spend your time, what you're reading, what you're listening to, what you're watching—or you're passively letting it happen. Which are you right now? Are you living intentionally? So the first thing I want to talk to you about is, do you understand how you're feeling? Do you understand why you feel the way you feel or why you're triggered by something? Are you someone who gets angry easily? Or something sets you off and you just get flustered? Because usually, anger is behind some sort of undealt pain. I got a message—God, I'm going to go here—I got a message this Sunday over Thanksgiving. I posted a graphic and it said, “Gratefulness cannot exist while you're depressed.” And I got that message because I've read that multiple times in many different places. And I agree with it. But something happened. One, I had a spelling error in it. And gosh darn it, this is why I

How does it feel when you cannot trust someone? But I think the better question we should ask is, what if you do not trust yourself? You might be thinking, how am I not trusting myself? Plain and simple, it is when your yes doesn't mean yes or your no doesn't mean no. We have all met that person in our life (or maybe we have been that person) that will give you a yes, but in reality, they mean no. How does this translate to your business? How can you be the affirmative leader and make sure your staff trusts your word? Today I get a little personal with you, sharing stories that helped me realize the depth meaning behind someone's yes and no. And how this will translate to your life, your staff, and your business. How you can ensure your staff trusts you. If you haven't already, subscribe to Bella In Your Business on your favorite podcast streaming site today! Biggest Takeaways: 1:27 Bed Bugs Story! 5:20 Actions don’t match the words 7:45 Does your staff trust you? Recommendations: If you have ever had to ask yourself if you need to trust someone in your business you know how difficult that feels. Trust is a two-way street, and when running a business you need to know you are trusted by your staff as well. Learning how to build this trust comes with a lot of business, HR and everyday types of questions. The Mastermind Group is a community of like-minded business members going through similar situations, learning and growing together. With years of HR questions answered by an expert, a plethora of guest speakers and 1:1 guidance from Bella herself, the Mastermind group is an investment business owners cannot afford to to miss out on. Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript This is episode 318 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. I hope your Thanksgiving was great. I am back with another kind of like heartfelt podcast episode for you today, and it basically comes down to how do you know if your staff really trusts you? When we're talking about this, this is way bigger than just your staff. This is going to be a very introspective podcast where I want you to really consider like, hey, there’s a point here. This also, of course, comes from my own very personal experiences. I've learned so much in my life this year. It's probably been one of the biggest growth years for me personally. And from it, it really makes me happy and excited, and I want to share it with you. So I'm going to do my best because everything that happens in our personal life also relates to our business, right? So I'm talking today really about trusting yourself and others—and others trusting you. I want you to really think about this, and I'm going to start off with a couple of stories. There was this person that came into my life a couple of years ago, and we were supposed to meet up and just hang out and grab lunch. It was literally like a half hour before I was supposed to go out, and he’s like, “I found out that the hotel I was staying at had bed bugs. I have to get all of my stuff into bags, fumigate, and buy all new things.” That’s really random, right? But the interesting thing about this is that prior to him actually saying that to me, I did not want to meet up. I was not feeling well emotionally—not necessarily physically, but emotionally. I was just feeling down and out. A series of events had happened and I kind of just wanted to stay at home and not talk to anybody. And I was actually happy when he told me that he had bed bugs and had to take care of it. It developed into this conversation because he told me about the bed bugs, he felt really bad, and I was like, “You know what, John, I actually don’t mind because I have some stuff going on and it actually works out well for me.” And he said, “Well, Bella, if I didn’t cancel on you, would you have canceled with me?” And I said, “No, John, I gave you my word that I would show up. My word is my bond. It’s what I grew up around.” And he goes, “But Bella, why aren’t you honoring yourself? Your yes needs to mean yes and your no needs to mean no. Because if we had showed up, I know you wouldn’t have brought your Bella, and I would’ve known something was off. And then I wouldn’t know if it was me or if there was something wrong with you—it just would’ve been off, you know? You wouldn’t have shown up as your best self because honestly, you wouldn’t have wanted to be there.” And it was kind of profound. And I really hope I’m conveying tha

We have all been there, toxic relationships. The kind that leaves us feeling defeated and knocked down when it is all done and said. The toxic cycles that repeat over and over again, ultimately making us lose trust. Whether you have been affected by someone toxic or been the toxic person yourself, this is something we have all experienced. But how does it affect our lives when we allow this toxicity? What are the effects it has on your business life? Can your business really thrive and grow with this toxicity looming over it? Or maybe the effect on you is so heavy your focus can't even begin to help your business flourish. This is deep. Thankfully, there are approaches to take to fix toxic cycles in your business relationship but it requires reevaluating these toxic relationships and taking these necessary steps. This week I am getting real with you, challenging you to take a deep look into those toxic relationships and giving you insights on what you can do to fix these toxic cycles. Subscribe to Bella In Your Business on your favorite podcast streaming site today! Biggest Takeaways: 1:00 Mind Explained on Netflix 4:13 What happens if we allow it? 6:09 How it affects your work business 9:12 How do we fix it? Recommendations: Toxic cycles in relationships, both business and personal, can leave us feeling untrusting. That is why having a support system behind you and your business is so important. Who you surround yourself with makes a huge difference. As business owners, we want a group of supportive people we can rely on, lean on in times of need and grow with. The Mastermind Group is a community of like-minded business owners looking to grow and scale their businesses. With years of HR questions answered, business guidance, community calls, and 1:1 mentoring, the Mastermind is where business owners grow. Toxic cycles can attribute to the downfall of your business, you owe it to yourself to invest in a place where you can flourish. Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript This is episode 317 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. So my eight-year-old got me sick. She had a fever for like a day, and then I was knocked out for three days. Hi, Bella Vasta here again. While I was sitting there on the couch, Netflix and chilling, I saw this series and it kind of inspired this podcast episode: Are the toxic relationships in your life ruining your business? Yeah, stay with me. Ooh boy, we’re gonna get into it today. But first, the show that really sparked this for me—it was called The Mind, Explained. There are two seasons on it, and just to give you an idea of what they talk about, they're like about 20-ish-minute episodes, so good bite sizes: how to focus, teenage brain, personality, creativity, brainwashing, memory, dreams, anxiety, mindfulness, and psychedelics. Like I said, there are two seasons, and it was really interesting because I watched maybe four or five of them, and I just kind of really started thinking about how our brain is affected by our environment. I also started thinking about toxic relationships because we have all either been the toxic person in a relationship—let’s be honest—or we have experienced a toxic relationship. And then depending on, of course, how we were brought up or how healed we are, it depends on how we’ve tolerated them. And unfortunately, in being a nurturer and empathetic pet lover, a lot of people that I come across are people pleasers and don’t have strong boundaries, kind of like we alluded to and talked about on the last episode. So I thought this was really important to kind of explore together. And so today we’re going to be talking about just that because I think it’s really important for you to just start thinking about, are the toxic cycles ruining your business relationships? So first, if you’re looking for something to Netflix and chill on, I highly recommend it—they have so many great documentaries on there. There’s also Money, Explained. It’s a whole series of a series, all different types of things. But it got me thinking, and I told you a little bit about a coaching call I had last episode. But I wanted to go into that and bring it up a little bit because I think every single one of us can relate to that situation. It’s the reason why I tell you guys not to be held hostage in your business. And it’s why I want you to always be the boss in charge. I want you to always be hiring. I want you to always be able to remove someone off your team and replace someone. I don’t ever want the excuse of “I don’t hav

What if there was a way to prioritize self-care during the holidays but not jeopardize business? Would you be willing to make small (but important) changes that would allow you to ensure self-care is a priority but kept business booming? Many business owners today sacrifice their own self-care for the name of their business. Saying "yes" to everyone else except the most important person, you. You are the glue of your life, holding together family and business aspects, balancing everything else thrown your way. If you have heard the statement, "you can't pour from an empty cup" it is completely valid. Today I am going over 4 things you can do to make sure you prioritize self-care (read: boundaries) and make the holidays a time for family and friends. Most importantly, I want you to remember why you got into this in the first place and how important YOU are to your business. Subscribe to Bella In Your Business on your favorite streaming platform today! Biggest Takeaways: 5:25 Big rocks first 8:10 Don't overbook yourself. Consider supply and demand 13:20 Hire extra now. Including calling back college kids 15:50 Make time to celebrate for you and your loved ones Recommendations: When it comes to prioritizing self-care, being apart of a community that supports you is an important aspect. The Mastermind Group, is a group of like-minded business owners who lift up, support and network with one another. This is a place of growth and learning, getting all your HR questions answered and having full 24/7 support from experts and business owners alike. If self-care is a priority for you in your business, the Mastermind is worth checking out. Links: Episode 139: The Scientific Way You Can Increase Your Productivity 39% (Brain.FM) A Valuable Lesson For A Happier Life Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript This is episode 316 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump! It is that time, you guys. I hope it is okay. And I guess I will find out if it's okay that I use some copyrighted material really quickly on the beginning of the podcast. But what better way to get you into the mindset that I'm going to be talking about today than to just start off with my good old friend, Mariah Carey. No, she's not really my friend, but you know, I'd like to think that sometimes around the holidays. Whose favorite song is that not? Even my almost 60 year old wait, no, 70 year old father loves that song. You guys welcome back to another episode of Bella in your business. I am Bella Vasta and we're going to be easing on into the end of the year here. I've got some interesting episodes coming for you and it's literally from my heart. I was feeling the feels a couple of weeks ago and I got out my notebook as those of you who work closely with me know that I'm a big proponent of getting out pen and paper and actually writing things down. because I feel like you get more creative. Today, our topic is different than most. We are going out on a limb in a way, and we're gonna be talking a little bit about how to make it easy to practice self-care during the holiday rush. Now, don't let that buzzword of self-care turn you off, okay? Because I've got some things that I really wanna talk to all my people pleasers, my people who are bad with boundaries, myself included. side note, if you have any good book suggestions on boundaries, I would love your suggestions because I'm out there looking for my own books on boundaries because I believe in self-development as you know and always learning and actually, no, I'm not going to go off that tempted, but I've been reading a lot or rather should I say listening a lot because I am an audible girl. Fun fact. side fact for you guys, if you ever do find your mind wandering, maybe you have ADHD or ADD, or you're just completely distracted all the time, or maybe reading a book, your brain wanders or you fall asleep. Something I found that really works for me is I listen to Audible at 1.5 or 2.0 speed. And when I do that, I find that my brain has to stay really engaged because it's talking so fast. And maybe you guys listen to the podcast. on a faster speed too. Almost every single player you do allows you to talk on a faster speed. Now, I already talk fast, but you could up it a little bit. It saves you time, but you still get the content. But yeah, I've been listening to books on 2.0 and I've done a back. I used to do two books a month and I'm back to t

If you are a business owner, I am pretty sure you already know your social media is the biggest flex you have to market your business. And before you dismiss this topic, "yea Bella, I know, I use my social media every day" just hear me out. Because, while you might feel like you are constantly using your social media, are you utilizing it to its' fullest potential? You may be up with all the social media trends, prepared as they come, and know what to expect out of your social media platforms. But, I can almost guarantee you might be missing these hidden tools that will help market your business. I have a plethora of client success stories out of my Mastermind group and Better Marking With Bella that can attest, these tools can and will help market your business if you are willing to give it a try, This week I am bringing your five social media tools, that will help up your social media game. I want to hear from you this week, have you tried these tools to market your business? Or are you willing to give it a try now? Subscribe to Bella In Your Business on your favorite streaming platform today! Biggest Takeaways: 2:10 Meta Business Suite 4:02 Video replies 5:40 Agorapulse 7:27 Jazz HR 10:12 GIPHY Recommendations: Tomorrow, the doors for Better Marketing With Bella are closing! This is your opportunity to grow and market your business like the professional you are. With six months of content created for you, bonuses and guidance, it is no wonder there are so many success stories from this program. There are two different options to fit your budget and lifestyle centered around what works for you. Mention you are a podcast listener and I may have a special deal for you! Links: Episode 277: Making Money Off The Podcast: Real Life Stories Of Clients Increasing Their Bank Accounts Jazz Hr Agorapulse- 2 Months Free Better Marketing With Bella < Bella Vasta Instagram Mastermind Group Transcript This is episode 315 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome, welcome, welcome to another episode of Bella in Your Business. My name is Bella Vasto, and today I know our last episode, it was a little bit longer, and at least my stats show that you guys like it when they're at like 10, 15 minutes. And the last one was 25. I got a little excited. What can I say? This one, we're going to keep it a little bit more shorter, succinct, and direct. And it's going to be good food for thought. So if you are driving from one visit to another, this is going to be a good podcast for you. Let's get into it. Today, we're going to talk more about Book More, Work Less—how to use these little-known social media tools to market your business. Now, I don't want you to discredit this. If I say something and you're like, yeah, I already know about that one, hear me out. Because chances are you might not be using it to the capability that I'm intending to tell you about today. So let's get straight into it. I mean, there's no secret that social media is the biggest flex a business can have today. I mean, I could name so many of my clients that are killing it because they started in with Better Marketing with Bella—jumpconsulting.net/marketing, by the way, the doors are closing like tomorrow—and they have come in and they took their social media from, “I don't even know how to do a story,” to they are now getting people applying to work for them because their social media looks so amazing and because the stories that they're telling on it are so amazing. So it truly is the biggest flex and it's like the most underused tool that we have. But sometimes business owners don't know every aspect that they can be utilizing to fully leverage these platforms in the easiest way. And so I'm going to explain some hidden tools that I think you should be using to help your business. The first one, and I don't want you to roll your eyes because I would if I was listening to you—hear me out—it's Meta Business Suite. It's a free tool that centralizes Facebook and Instagram and the messaging tools all in one place so you can save time, create connections with more people, and get better business results. It allows business owners to schedule their content in less time while growing and managing their social media platforms. Now, this is something that is completely free. And it is annoying because they often change it. Facebook has created so many jobs for Facebook ads and analysts because it just keeps getting more and more confusing and hard to und

What would it mean for your business if you could wake up tomorrow morning not having to worry about what you are going to post on social media? Or maybe never having to worry about if you forgot a national holiday and get to post your own content rather than sharing others. What would it mean to your business if you were batching content? If you are spending days on end living in Canva trying to keep up with your social media needs, it sounds like batching content is exactly what you need to be doing. I know, the idea of batching content may be intimidating and sound pretty hard. But with direction and discipline, you will see the results you are hoping for. Today I am sharing with you tips on how to batch content for the next 4 weeks, in just 60 minutes. Holidays are among us, and your time is special. Learn how to put marketing on autopilot so you can focus on your business rather than being in it. Biggest Takeaways: 5:20 Be disciplined 11:55 Figure out consistency 15:25 Interact 23:30 BMWB Recommendations: Batching content is the key to lowering stress within your business and leveraging what you already have in front of you, using it to its best capacity. Allowing you to spend your time growing your relationships instead of living in Canva creating. Doors are open for 2023 Better Marketing With Bella, and I am here batching content so you don't have to. You will learn what to post, up-to-date tips of social media platforms, and professional custom graphics, with group and personal coaching. Now is the time to invest in your business, yourself and your time. Batching content will relieve the stress of "what to post" and make room for growth within your business. Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript This is episode 314 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta and I want you to imagine something with me today. Imagine waking up never having to worry about what you need to post that day. Or if you remembered an important national holiday, imagine never having that stress because you scheduled your content a few weeks ago. I know so many of you because I've heard it. Leia, before she was in the Better Marketing with Bella program, used to literally spend an hour a day creating Canva stuff. And it was the creativity that was just getting sucked out of her, eliminating creativity for other areas of her life, like playing with her kids or what's for dinner or whatever. You have to understand that social media is creative. You have to be creative with it. And that takes a certain amount of energy — and that energy you only have so much of. But not just that, it's your mental health, you guys. It's your mental health, the feeling, the addition of, "I'm not good enough," or "I don't know what I should be doing," or "my gosh, it was National Hug Your Dog Day and I didn't put anything out. I really should be putting something out. I'm a pet business." All of these feelings — we have this in every other area of our business at some point or another, because we're all human. The “I'm not good enough” or “I'm not doing enough,” right? I know that you're listening right now and this is resonating with you because no one's immune to it. But there's something that you can do when it comes to social media marketing — not advertising, social media marketing — that you can put it on autopilot for the next four weeks in just 60 minutes. The only thing that would be left for social media when I'm done with you in this podcast is that you'd have to do a simple “share to story” click and maybe some engagement or maybe some outreach, which we've talked about in other episodes. Imagine what it would mean for your business if you just spent an hour a month and then really figured out your content and scheduled it. What would that look like for you? Batching content is the key to lowering stress within the social media aspect of your business and leveraging what you've already got in front of you and using it to its best capacity. You have to kind of think like a journalist. And when you know what your stories are, a.k.a. your buckets that we've also talked about, it makes things a lot easier. If you're struggling over your buckets, then your buckets aren't good. Your buckets need a little bit of a realignment. But how can you put your marketing on autopilot for

There is a plethora of dog-walking businesses displayed in the digital world. But why does your social media stand out from the rest? You don’t want to be just every other dog walking page, but rather stand out by showcasing unique and different content. Your social media page is most likely the first thing potential clients are going to see about you, do you think it is enough to make them hire you?Maybe you don't know what to post, and I understand it, there are no changes almost daily in the digital world and it can be hard to keep up on. Or maybe you are spending too much time reposting other companies' content. Whether you have no clue where to begin or are stuck somewhere in the middle, I want to help you move your social media marketing to where it needs to be. This week I am giving you tips on how to achieve uniqueness that sets your business apart from the rest. Biggest Takeaways: 8:15 Plan out your buckets 9:35 What are their pain points? 11:50 Focus on one thing 13:15 Do not put all social pages on website 16:40 Consider investing in equipment Recommendations: Don't fall victim of the times and let your social pages become outdated. Doors for Better Marketing With Bella are open, and only for a short time. Twice a year doors open to the program to enroll new and existing members to the next semester. Social media is always changing, and we are keeping up on the changes to help you and your business succeed. Choose from two different programs to fit the needs you are looking for. Links: Better Marketing With Bella Episode 231: 13 Biggest Mistakes Pet Sitters and Dog Walkers Make on Social Media Blog: The Secret To Knowing What To Post On Social Media Bella Vasta Instagram Mastermind Group Transcript This is episode 313 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. You guys, I love the feedback that you send me on Instagram or in my DMs or in my email. It's just awesome. I just want to give a big shout out right now to Paws Oasis, Ceela, who is in the mastermind and also a great podcast listener. She requested that we have longer episodes. The thing is, she's training for a marathon. You go, girlfriend. That's amazing. And while I can't give you a very long episode because it's just not the format, I really appreciate that I get to be in your ears while you are training. And I don't take that lightly. And that's funny—my phone just binged on cue. I'm not going to record this again. But I'm also wondering if when that stuff goes off, if you have an iPhone or you have the similar tones, if that kind of makes your brain go like, “Is someone contacting me?” Because that happens with me. I don’t know about you guys. Also, most recently, I saw Becky from Paws Around Motown post this incredible video and it was her and her husband, I think it is, dancing on their porch with the dog. And it was hilarious. I just shared it to my Instagram story with the caption just talking about how I'm just so amazed at how far Becky has come. I'll never forget when Becky first came into the Jump Consulting Orbit. She came in like she has arrived. She came into Better Marketing with Bella, she joined the mastermind, and we did intensives and we restructured her business. And I always think back to August of 2021, when I was in Chicago, meeting with some other clients and Becky came in from Michigan and stayed the night and just did an intensive with me. And I brought like my selfie sticks and my setup, you know, just to kind of show her how to use Instagram. And it is just so amazing to me to see how far she's come. If you want to see what I mean, go to @pawsaroundmotown and you guys can check her out. It's super amazing. At the time of the recording, it is October 2nd. As my daughter loves to tell me, "It's a new month, mom! It’s a new month! What are we going to do? Let’s decorate for Halloween." And she’s autistic and she’s very much into calendars and what day it is. I barely remember the whole “30 days hath September, April, June, and November” saying, but she always knows. And it’s pretty funny because, you know, this weekend she’s all like, “Hey, let’s decorate for Halloween.” And I’m like, girlfriend, my brain’s already been there for a couple months because we have already created and approved and distributed all of the Halloween content. Our clients got it in the Better Marketing with Bella program back on September 15th, but we were working on that stuff back in March.

I am coming to you today with a special, secret episode to spill all the secrets about Better Marketing With Bella.I know a lot of you struggle with doing social media on your teams. Whether you have done it yourself or sourced out to pay someone else to do it. My goal is to help you with your own marketing production and shine a little light on why this program is so successful. When Better Marketing With Bella began in 2017, it was very different. Mostly, because social media was different. I completely understand why you feel like you might be falling behind of the trends of social media that will help you obtain more clients and staff members. That is where Better Marketing With Bella comes in, and why we have changed it almost every single semester. Because as social media evolves, we must also. I am here to build you and your team up with the hopes of eventually graduating you from the program and leveraging all the social media trends there are. Listen in on some insight into how it all began and the evolution of Better Marketing With Bella. I'll tell you how and why this program is leading clients to their dream success and how it can for you too. I'm putting it all out there today, just for YOU! If you are wanting better marketing then this is the podcast for you. Biggest Takeaways: 2:55 How it started 6:30 Evolution 8:00 The process 12:40 New packages 16:30 The best you can ever get! Recommendations: If you are a doer, which by listening to this podcast, I know you are, then Better Marketing With Bella is for you. This program is designed to help business owners who are ready to succeed with their social media marketing. The doors are open for 2023 and I have changed the packages up with you in mind. Whether you are looking for it all or just need a little nudge to have better marking with your business, there is a right fit package for you. DM me and let me know you heard it on the podcast and I will have an extra surprise for you. Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript Ooh, shh, don't tell anyone. Welcome to the secret episode of Bella in Your Business. My gosh, you guys, what's going on? My name is Bella Vasta, your host and coach. It is October 2nd, and I actually just got done recording episode 312. I'm not sure when this one's going to come out, but my team doesn't even know I'm doing this. But I figured I know the boss, so I probably can get away with it, right? You guys, this episode, I want to tell you all of the secrets behind Better Marketing with Bella in hopes that it helps you with your own social media production. Now, the reason why Better Marketing with Bella started back in January of 2017 was for a few reasons. First of all, nobody in the industry was doing this for the pet sitting and dog walking industry. And many have tried to replicate it, but I’m not going to cast any judgment. I’m just going to say that we kind of—well, we kill it. We kill it. Our clients kill it. We have so many success stories. I don’t even have to tell you that we kill it—the success stories show that we kill it. But did you know that I started it because, after I sold my own pet sitting company that I had since 2002—I sold it in 2016—I sincerely missed doing marketing. I didn’t realize that not only am I an entrepreneur, but I also love marketing. I love it. I love the creativity of it. I love thinking ahead and just really impressing the pants off my community. I love planning for the holidays or just kind of being a journalist. I don’t necessarily like to write, but I definitely will personally. I really enjoyed seeing things or walking into people’s houses and being like, “Oh my God, there’s a bobcat on their back wall. Okay, let's talk about bobcats—like in a blog or make a graphic on it.” When I sold my business, I didn’t have anyone to do that for. And I was told at the time that I needed to figure out a way to do a “one-to-many” model, which is how a lot of Jump Consulting that I do works. If you guys have been with Jump Consulting for a while, you know we've got the Mastermind, which is one-to-many. We've got Better Marketing with Bella, which is one-to-many. The podcast, which is one-to-many. And then we do have those select things called intensives, either on Zoom or in person, for select people. But that’s not the majority of the way I spend my time because I want to impact the masses. When we first started, there were only seven to eight people in the program. We were still doing six-month contracts, just like we do now. But at the time, all we gave them was a Facebook cover, some graphics, emails, and blog outlines. That was it. As I started getting on the speaking circuit and speaking at some of the world’s largest social media conferences, like Social Media Marketing World, I became an expert on Facebook groups and got on some pretty big YouTube channels and started gaining a lot of notor

So you say you want to attract more clients? What if I told you that you do not need to wait around for them to come to you? That you can actively be out there attracting the right clients for your business. Or train someone on your staff to proactively attract more clients. Social media. You have heard me say it before and I will say it again. Social media works. It is how you are using social media to attract more clients, that is either working or not working for you. Today I am giving you three easy ways you can be using your social media to attract more clients, that you probably aren't already doing. Along with success stories of clients who are doing it! These are three high-level, strategic marketing moves that you can't afford to overlook. Biggest Takeaways: 0:40 Create your content with a strategy and position yourself as an expert. 3:35 Always try to be tagging people and places when posting 5:40 Have an outreach strategy Recommendations: Social media does work. And sometimes we need to step out of ourselves and admit that maybe we need some inspiration and to learn something new. Doors for Better Marketing With Bella are opening soon and an awesome change is coming. As well we are rolling out a new feature because as the times have changed, so has social media and so has (and should) your strategy. When you are looking to attract more clients, social media is the place you need to place your focus. And when you are given the correct tools to utilize social media, the sky is the limit. Joining a community of business owners who know how to attract more clients, grow your business and find serious success puts you in a position to succeed as well. Doors are opening soon, join the waitlist today! Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript This is episode 311 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta, your coach and host, and I'm here today to tell you three easy ways to use social media marketing to get more clients. Who wants more clients? Maybe you just hired somebody and you want to get them going. But did you know that you don't just have to be a sitting duck? You don't have to sit there and wait for the phone to ring or your email to go off with a notification. You can actually get out there and be a little proactive about it. And today I'm going to give you three different ways and methods that you can do right now—or you can train someone to go do for you. It might be one of the shorter episodes, so you're in for a treat, and you probably can listen to this driving between houses. Actually, go ahead and send me a DM and let me know—how do you listen, or where are you listening? Are you walking dogs? Are you driving? Are you folding laundry, working out? What are you doing? I want to know, and I'll probably give you a shout-out too. All right, the very first one is: Create your content with a strategy and position yourself as an expert. This means to locally reference where you are and utilize local platforms to gather your information like Nextdoor. Present yourself as an expert, then ensure that your content is something that you can reuse every single year—and local to you and your clients. So let's unpack that for a minute. That was a lot. When I say “become an expert,” I do not mean sending out tips about, “Did you know that a parakeet has 200 feathers?” I don't care. That is not what I mean. What I mean is things like—I'm going to use Arizona examples—like javelina, which are wild boar running around the desert, and they have tusks. When they have their babies with them, they can attack. And they love pumpkins. You don't really put pumpkins out front of your house here until Halloween day because javelinas most likely will come up from the washes and eat them. And if they'll eat that, they'll also eat small dogs and cats. It happens. And also bobcats and coyotes. It's like the Wild Wild West out here. It doesn't happen all the time, but it's still a very good public service announcement. As an example, one year around this time, I made some graphics of javelina and was like, “What you need to know about javelinas and your pets.” And it was because I was on Nextdoor and I saw everybody talking—“Oh my God, saw a javelina, what am I gonna do?” So it's the perfect time for me to come in as the pet expert to give some people some tips and tricks. What do you do if you see a javelina? What

In this industry, we all have them. This hysterical, how the heck did this happen to me, funny pet stories. But these stories can be used for much more than a funny, casual conversation. You can be leveraging these funny pet stories. Yes. Leverage these stories for your social media posts and content. Take those funny pet stories and show your clients and potential clients your hustle. These stories can show your audience that you can handle the tough things, guarantee your business, and follow their exact direction. Even if it's the funniest thing you have ever done. It is a fun way to show your audience the times you had in your business that made an impact on your or your business. This week I am bringing you 3 of my own funny pet stories and how they can be used to leverage social media content. So, get ready to laugh a little and learn how to batch a whole lot. Biggest Takeaways: 3:50 Attack Kitty 9:45 Dog that was pushed in the stroller and fed McDonalds 14:15 Pet Sitter locked out Recommendations: Do you know how you can leverage your funny pet stories for your social media content? Well, in Better Marketing With Bella, we teach you how to be a marketer and ask you to meet us halfway. Of course, the custom content in those 6 months is created for you. However, we teach you how to bring the personality of your everyday social media. Doors are opening for 2023, if you are ready to take your content to the next level as well as learn all the marketing skills you need to excel in your business. Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript This is episode 310 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business. So what do you say? Let's get ready and jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Today, we're going to have a little bit of fun. That's definitely off topic of the normal business building, but just to kind of make sure you guys understand, I totally understand what happens during the normal business day and all the funny things that come up. Today, I'm going to actually share with you my funniest pet sitting stories and how to make them into a social media post. Because any time that we have anything going on in our company, it's always kind of newsworthy. It's kind of like putting on that journalistic hat. And it's not just reporting on the news, but it's understanding how to leverage it and make the storyline about something that our ideal client would want to know. Something about trust, peace of mind, security, how we handle situations and backing up. There are all types of things that happen. And I want to encourage you, as you listen to my three stories today, to be thinking about your own stories and how you could leverage your own stories for your social media good. Now, we're going to be opening the doors for Better Marketing with Bella soon. And a big part of that program is teaching you guys how to think like a marketer. We, of course, provide all the graphics, but we always say that the program works the best when you meet us halfway. What do I mean by that? It means that we provide the awesome custom graphics, the ones that have your color, your font, your logo on it, that are doing National Daughter Day or National Hug Your Dog Day or whatever it might be. But then you bring the personality of the actual up-to-date, day-by-day kind of stories and operations that happen because obviously we can't do that for you. That's what it means by meeting us halfway. So these stories and these things that might happen—stories that I'm not actually mentioning today—things like when I’ve pulled into a garage and there's a puddle of water in the garage, and we're in Arizona—it doesn't rain. Where's that water coming from? It's the upstairs bathroom, toilet that overflowed and the water is gushing and there are lights hanging off the ceiling—that kind of thing. And it's like, my God, what do you do in that situation? Here I go again, going off script. I mean, in that situation, that is the most perfect social media story ever to tell people, to show them how you manage it and what you do and how you get the client on board—and not just about how you do it, but also how you are actually providing peace of mind for your client, how you're communicating with them and assuring them that you are taking on the situation and figuring it out. Now in my company, we had a one-price, full-service guarantee. So when that kind of stuff happened and I had to keep going back and forth to meet with