Episode 326: Culture Club: How to Attract Top Talent with a Winning Workplace Culture

In today's fast-paced business world, companies are constantly looking for ways to stay ahead of the competition and attract the best and brightest talent. However, many people today ignore the power of creating a winning workplace culture as a key component of attracting top talent. A strong workplace culture not only attracts top talent, but it also increases employee engagement, productivity, and overall business success. In this episode, we will explore the importance of workplace culture and the strategies that companies can use to create a culture that attracts and retains top talent. So sit back, relax, and let's dive into the world of attracting top talent with a winning workplace culture. Topics Discussed and Key Points: What is a destination hire group? How to attract top talent with a winning workplace culture Why it's important to include company values in hiring and onboarding A strong company culture is built on a sense of community and belonging The four blueprints of team meetings How to encourage a sense of belonging and community Work-Life Balance Why open communication is essential for building trust and a collaborative work environment It is an employee's world right now Biggest Takeaways: [00:02] Introducing today’s show [01:08] Destination Hire Group 04:45] The importance of building a successful workplace culture for any business [04:57] Company values and what they should communicate 08:16] Attracting top talent [12:34] Emphasizing work-life balance [15:35] Encouraging open communication [17:38] Recognizing the employee’s good work Notable Quotes: [00:00:16] “You can be in the camp where you can say there's no one to hire or no one's going to do it as well as I am, or people don't stay with me long or there are so many things that we could say. But the one thing that we can control within the whole entire hiring gauntlet is our own mindset.” [00:00:35] [00:04:45] “Building a company culture that people want to be a part of, it's a very important aspect of creating a successful and sustainable business.” [00:04:54] [00:05:00] “Your company values should reflect your beliefs and behaviors that are most important to your organization. These values should be clearly communicated to your employees and incorporated into every aspect of your business, from hiring to onboarding to decision-making day-to-day interactions.” [00:05:20] [00:08:17] “If you foster a sense of community, it's going to really attract people. People want to belong. Maslow's hierarchy of Needs is like we want to belong.” [00:08:28] [00:12:36] “You might be a glorified workaholic. You might work from 6 a.m. until 10 p.m. at night, but if you expect your employees to do that, that's not going to be good. So you really want to emphasize a work-life balance.” [00:12:50] [00:14:44] “People do not want to be slaves. They don't. You might be a slave to your business, but they can't be.” [00:14:51] [00:15:11] “Sometimes when we're workaholics it's because we're running from something in our life or we're in survival mode and we're afraid. And a scarcity mindset. We're afraid we're not going to ever have enough. And we need to stay busy. And if we don't stay busy and we slow down and stop, something is going to eat us and we will die.” [00:15:29] Links: Resources  Pet Care Team Training Access Destination Hire Connect with Bella Website Facebook Instagram YouTube Call to Action: If you liked this episode about workplace culture, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other Jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in your business, we are going to continue the hiring conversation. You're gonna hear a lot about that this year because I am determined to help elevate this industry this year on hiring.You know, you can be in the camp where you can say there's no one to hire, or no one's going to do it as well as I am. Or people don't stay with me long. Or, or or or there are so many things that we could say. But the one thing that we can control within the whole entire hiring gauntlet is our mindset. And that's why I'm going to be pouring into you constantly this year. And while I'm dedicated to it, it's why right now we've got a group called destination hire, because you should be the destination that people keep coming back to wondering, are they going to hire me? Do they email me back? Do I get an interview, you should be the destination. That's why I call it a destination hire. And if you're missing out, or you don't know what I'm talking about, this is a two week group. It started on Monday. And every single day I post a minimum of two teaching posts, they're packed full of value. And one nicely edited. If I do say myself video, where again, I'm teaching but there it's exciting. It's not just a boring talking head. I mean, boring. With me, that doesn't mix anyways. But if you want to join it, go to a jump consulting dot net forward slash destination hire, the group is only $47. And you get a 20-page PDF full of stuff like job descriptions, training schedules, text messages, questions to ask, job offer letters, job rejection letters, and all kinds of stuff. So I think that, uh, I know that you would benefit from being in that group. And it is super cheap. We have it super cheap because I'm not looking to make money off of it. What? Yeah, no, I'm not, I mean it when I say that I want to help everybody as much as I can. So because of our sponsors, pet care team training, where you can train your staff on video in under two hours. And get pet sitting and dog walking certification. And because of our other sponsor, Jazz HR, where you can create a job posting on multiple boards, like 15, plus boards, and then also have an incredible hiring process like an interview and onboarding training process. And then also, of course, the jump mastermind, which we talked about here. Because of those sponsors, we're able to make it such a low price for everybody and make it affordable. So like anybody can access it, right? Because access is key. And then the education and what you do with the implementation, the cost is really just to carry the admin costs, like the guy who edited those videos, or my team who goes and uploads the content, or the emails and all that other stuff that goes into it. Anyhow, we're gonna get into it today. Last week, if you didn't listen, we talked about the retention revolution, and how to decrease high turnover rates. And we talked about a bunch of different ways that you can do that. We're going to continue on to that. And we're going to talk about how to attract top talent with a winning workplace culture. Now, I know this is like really hard because a lot of us I mean, we all most of the majority of the listeners, all of you have started this business from your blood, sweat, and tears, it started from that very first walk that very first client. And sometimes it's really hard to get out of our heads and think like we what, what is our workplace culture? And what are we looking for? So hopefully today, I'll be able to jog your memory a little bit and into Bella fashion. I'm going to go through my notes here that I have for you. And hopefully, keep this on between like 13 to 20 minutes or so it depending on how many tangents I go on. So let's get started. So building a go, actually, no, let's not get started. Have you hit the subscribe button? Have you hit the subscribe button, I would be so grateful if you did. And I also would be so grateful that if anything in this episode struck you or any other episodes, you just hit that share button on Facebook, or your Instagram story, or wherever else you do it. Maybe you're in a petsitting Facebook group and you've found it to be valuable. I do try to make this worth your time and give you valuable information that you can actually go out there and use and as you heard in our last episode. You know, people do go out and implement it and guess what it works. Okay, for real, we're gonna get going now. So building a workplace culture that people want to be a part of. It's a very important aspect of creating a successful and sustainable business. And so, the first thing I want you to kind of think about is what do you value. What's the most important to you? Does your workplace culture values should reflect your beliefs and behaviors that are most important to your organization, these values should be communicated to your employees and incorporated into every aspect of your business, from hiring, to onboarding, to decision-making day-to-day interactions. And this is something that, you know, even in-destination hire, or when I do intensives, and we build out people's hiring programs, that's really where we start. Because that's what's going to make you different and attractable versus all the other people that are out there, it's gonna be what makes you stand out, and what keeps people with you. So not just attract them, but also retain them. So one way to incorporate your company values into hiring and onboarding is to make sure that they are communicated. Now, I used to work for the Marriott when I was in college, it was the worst job ever. It was PBX, which was basically Thank you for calling McDowell Mountain Ranch man, like, how can I help you? Yes, Hold, please. Like, you know, It'd be my pleasure to connect with you. It was terrible. Like I didn't even have a window in this office. But one of the things that Mary it made us do is we had to carry around this like business card size, with like all of their values. And at any moment, upper management could be like, what's value number three, it was so cheesy. So don't do that.