Episode 330: 3 Ways to Delight Your Clients Through Social Media

Hey, jumpers! It's no secret that in today's fast-paced world, businesses are constantly searching for ways to gain a competitive edge over one another. With modern technology, many companies are looking towards social media platforms to connect with their target audience. Unfortunately, though, not many businesses are hitting the mark when it comes to delighting their clients through social media. That's why it's crucial to find effective strategies for standing out from the crowd and impressing your clients. Welcome to Bella in Your Business: Pet Industry Business Podcast! In this episode, we're going to dive into some awesome ways to delight your clients through social media. We have got three amazing tips to share with you, i.e. showcasing your work to delight your clients, sharing funny pet pictures, and engaging with your clients. Trust us, these tips are going to take your social media game to the next level and have your clients smiling from ear to ear! So, sit back, relax, and tune in to this episode to learn more about how to be creative and delight your social media clients. Let's do this! Topics Discussed and Key Points: How to leverage social media Social media is not to sell, social media is to be social, it's to build relationships Why you should be creative on social media Different ways to get a different point of view How to create a sense of loyalty and trust that can keep clients coming back to you. The creative energy Social media is a secondary source, it is not a primary source Timestamps: [00:13] Introducing today’s show [05:21] Showcasing your work to delight clients [08:15] Sharing funny pet pictures [09:59] Engaging with your clients [12:59] Recap Notable Quotes: [00:02:10] “There are certain ways that you do this if you are advertising on social media and it's not a Facebook ad, you need to stop. You really do. If you have your phone number, your website, you know, on any of the graphics, you need to stop. All of that stuff is in your social profile.” [00:02:27] 00:03:50] “When you're able to go above and beyond to make your audience feel good or laugh or get inspired, they will keep coming back for more. It's kind of like that brand that you follow that you don't mind following because they're so relevant, timely, valuable, funny something.” [00:04:13] [00:09:16] “Nobody cares about pet pictures unless they're their own pets or unless it's a pet that looks like their pet, they just don't. So, you need to get more creative with it.” [00:09:25] [00:10:00] “So engaging with them through social media is not only a way to delight them, but it's also an effective strategy of building long-term relationships with your customers when you respond to their comments on your post and thank people who share your content, you're showing up for your followers that you value their input and appreciate their support.” [00:10:18] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Waitlist: Better Marketing with Bella Connect with Bella Website Facebook Instagram YouTube Call to Action: If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Hey, welcome, welcome to another episode of Bella in your business. My name is Bella vasta. And guess what guys, we are going to shift a little bit from the hiring trends that we've been on. And we're going to step aside over back to social media. Because if you've been with me for a long time, you have heard me say, there are two problems that you're always solving. It's getting more clients, and it's getting more employees. And wouldn't you know that I have a solution and a program for you? To help with both of those. It's called better marketing with Bella. And although you can't get into the program right now, because the doors aren't open, you can get on the waitlist by just shooting me an email, Bella at junk consulting.net, we have two different levels this year. It's called the Chihuahua and the golden retriever, the two hours you can just get 10 graphics a month. And with captions, if you just wanted to do it like that maybe you have a very small budget, it's very affordable, everyone can afford that. Or you can get the full monty where you can get emails, blog outlines coming back next year, reels, graphics, videos, emails, group coaching, personal coaching, captions, a content calendar, and a whole lot more. So you guys aren't gonna want to miss out on this. But regardless of what we're talking about on the podcast, you can group it into getting more clients or getting more employees. And with better marketing with Bella, as you'll see, in all the testimonies, people have started to showcase their employees. This past week, it was Employee Appreciation Day, how many of you guys jumped on that trend, not even trend, but just appreciate your employees in general, it's a really good highlight reel on your Instagram if nothing else, but you should do it for a lot more than that. So I want you guys to kind of start thinking about how you can leverage social media. And the number one thing I think I'm going to tell you frequently is that social media is not to sell. Social media is to be social. It's to build relationships. And there's certain ways that you do this. If you are advertising on social media, and it's not a Facebook ad, you need to stop, you really do. If you have your phone number, your your website, you know on any of the graphics, you need to stop, all of that stuff is in your social profile. In fact, next week, we're going to talk a lot about that it's going to be the anatomy of a social post, how to use hooks, hashtags and hype to make more sales. But today, we're actually going to talk about something different. We're going to talk about three ways to delight your clients through social media, because it's going to be pretty important. You're probably asking yourself, okay, but why? And so let me prove my point. And I'm going to kind of give you an example here. I want you to think of your favorite restaurant, that you go back to time and time again, I want you to think about why do you go back there, you probably don't go back there because it's the cheapest, there's probably something about the way they make you feel. Or it's the experience or the delivery or the quality of food. Maybe it's the ambiance, maybe the service is next level. Maybe you never have to ask for more water, because they already know to fill up your water glass when it gets empty. The reason why you love that restaurant is because in some way or another, it's absolutely delighted you, it's probably gone above your expectations. Or maybe it's provided a space for you to rest and relax that you didn't know you needed. Maybe it just makes you feel good. Maybe the food makes you feel good, right? Some food just doesn't make us feel good. Um, all right. delighting your audience on social media is a lot like that experience. When you're able to go above and beyond to make your audience feel good or laugh or get inspired. They will keep coming back for more. It's kind of like that brand that you follow that you don't mind following. Because they're so relevant, timely, valuable, funny, something that's the brand I want all of your jumpers to be. That's the brand you guys can be. Not only when it comes across the feed people recognize it because it's got the same aesthetics. But they also lean in because they always have something interesting to say. If you're going to be a jumper with me, and you're on this podcast, pony up because this is what we're going to do. Now granted, this is only a podcast and I cannot give all of this information to you. We reserved that for the intensives for the one on one coaching calls with the marketing program. But hopefully, this is going to whet your whistle it's going to get your wheels you know grinding here and thinking oh my god, yeah, I can be doing this or the next time you do one. So if you're struggling and he feels like you just can't grow the way you want to. I want to teach you this. Today, I'm going to talk about three different things I'm going to show you, showcasing videos of what you do, and sharing funny pet pictures, most of you guys are doing this wrong, by the way. And number three engaging in a meaningful way with your audience. So let's get to it. The first one showcasing your work. So as a dog sitter, or a dog walker, pet sitter, taking photos and videos of your clients, the furry ones, it's a great way to show your work and delight your clients. It's really cool. If you start asking your staff like, hey, I want to get pictures of the dogs going the bathroom, or finding that perfect spot. Or maybe right when you get to the door, their excitement of seeing you if any doors have like you know, glass or, or or window maybe they're sitting in a window, something that they can replicate that they see in every single house. So when you do that and you have a lot of of that you could splice them all together, you can do it very easily on reels or Tik Tok is my favorite platform to create content, honestly. But you can just upload all of them, it'll even find music that will put it to the exact beat. And so when you can showcase your work, maybe, you're a cat sitter, and maybe you just want to put the phone on the floor, and just get pictures of you sweeping the floor at eye level to the floor. Maybe you want to show before and after the litter boxes, and the mess that is around them. That's a good one. I've never seen you guys do before and afters of, the litter boxes, guys, this is what happens during my coaching calls, I just, start brainstorming,