Episode 332: What Should – and Should NEVER – Appear In Your Social Profile For Instagram and Facebook

In today's digital age, having a strong social media presence is crucial for any business looking to succeed. With millions of people using platforms like Facebook, Instagram, and Twitter every day, it's more important than ever to make a great first impression. And that's where having a good social media profile comes in. Hey there, welcome to today's episode of Bella in Your Business: Pet Industry Business Podcast! We are going to be chatting about something super important - having a great social media profile! With Facebook and Instagram being such popular platforms, it's crucial to make sure your profiles are top-notch. We will be covering all the do's and don'ts, so you can make sure you're putting your best foot forward. And hey, don't forget to join us for the Better Marketing with Bella program too! It's going to be awesome. Let’s dive in! Topics Discussed and Key Points: The importance of a good social media profile. Announcement: Better Marketing with Bella The first thing that people see in a profile picture Why you should use your logo in your profile picture The importance of having a well-crafted bio that accurately describes the business and its mission The importance of including contact information in the profile. The things to avoid in a social media profile Use relevant keywords and not generic hashtags in your bio Using links with tracking code Why you should make sure that your Facebook Cover is updated frequently Timestamps: [00:09] Introducing today’s show [00:48] How to join the Better Marketing with Bella program [04:10] Your profile picture [05:16] The Bio [06:46] Links [07:31] Content [08:23] Using low-quality images, bad videos, or bad points of view Notable Quotes: [00:03:21] “Your social media profiles are the first thing that people see when they come across your page, it's essentially your online business card, and it's crucial to make a first impression.” [00:03:31] “A well-crafted social media profile can help you stand out and connect with your target audience. On the other hand, a poorly executed profile can turn potential followers away, this translates to money lost.” [00:06:35] “Avoid using generic descriptions or too many hashtags. You want your bio to be easily read and understood. It's not a place where you shove in all the hashtags.” [00:07:31] “Your content is what will keep your followers engaged and coming back for more. Make sure that your content is consistent with your brand and reflects your brand's business values.” [00:10:00] “Your social media is saying something about you. What is it saying is the important part?” Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Better Marketing with Bella Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping Transcript: Welcome to another episode of Bella in your business today. Oh my gosh, we haven't talked about this yet. I'm excited about this topic, we're going to talk about what you should and should never, never, ever appear in your social profile for Instagram and Facebook, you would not believe how many people are missing out on some of this stuff. And I want to make sure that this is not you. So yes, it might seem like we're going back to basics today. And sometimes going back to basics is a great idea. But I'm gonna go through this pretty fast because I want to make sure that none of you guys are making this mistake. And I also want to make sure that you guys have some of these things because you're missing out if you don't. So there's gonna be a little bit more straight to the face. But I've got two announcements for you. The first one is that we are open for better marketing with Bella right now, which means that you have an opportunity to jump in right now, your first payment is not until June 15. We have two options for you. We have the Chihuahua plan, which includes I believe, emails and photos, and captions. That's really like an effective cost-effective or like anyone can afford. So at the very least, you need to just kind of like get in the program, you need to get in the program. Because if and when you want to upgrade, we always give the open spots first to people that are in the 12 programs. The second thing is the higher program, golden retriever, that is where you can get the emails, the videos, the captions, the calendar, the coaching calls group, and one on one. The blog outlines real outlines, I mean, the value is so overwhelming, it's crazy. And sometimes one of the problems that people have with the program is that there's so much content that they forget or don't find the time to schedule it. But guess what, I'm in the business of solving your problems. So we have got an amazing VA for like $47 a month, we'll post the whole thing for you. I say consider her like your insurance policy. But I digress. If you're interested in that, go ahead and shoot me an email at [email protected] or just go straight to jump consulting dotnet forward slash marketing. And if you can go through the hiring process or the check-through process, that means that we still have seats available, but it wouldn't wait too long. Because honestly, like I mean, this program is getting pretty, pretty popular. Alright, let's get into it. I want to make sure that you also subscribe to the podcast. If you find this podcast interesting. Please hit subscribe, and share it on your social media, I love that I will re share your stories as if you tag me too. And also leave a review. Okay, let's get into this the importance of a good social media profile. So I have literally like, you know, as I'm checking people out, we talk to people online all the time, I'm always looking in their biographies. Who are you? Where are you located? How can I contact you? How can I get your website and find out more? What makes you special? What's your logo look like? How professional or unprofessional Are you? I am making all of these judgments and do not get it twisted. Any of your potential clients are too and that's why we're going to talk about it. Social media profiles are the first thing that people see when they come across your page is essentially your online business card. And it's crucial to make a first impression, a good first impression. A well-crafted social media profile can help you stand out and connect with your target audience. On the other hand, a poorly executed profile can turn potential followers away. This translates to money lost. When I say that the sales process has a lot of different notches in it, it's a big circle with like a lot of stops. This is one of them, you stand to lose a fair amount of profit and potential clients with a lost opportunity of not having a good social profile. So that's why it's essential to put in an extra five minutes and make sure that you got all of this going on. So first, let's talk about a profile picture. Your profile picture is one of the first things people will see when they come across your page. It's crucial to choose a clear high quality image that represents you or your business. You want to use your logo, always. And if your logo doesn't fit in it, then it's okay to kind of rework your logo so that you have like a social media like a version of your logo that fits on social media. For example, for anyone that gets a logo, I always tell them to make sure they have a version that fits in the square or circle. And also that fits in a rectangle you're going to need for websites square circle is going to be for all your social media. Okay, if you look closely, you'll see jumped consulting. We have the parachute and then the words jumped consulting stacked underneath the parachute or we have a parachute on the left with the words jumped consulting stacked to the right, for the rectangle version. You guys need to do that too. I want to see your logo and your profile picture, not you, not a picture of a pet, and not anything else other than your logo because we need that for brand recognition. Next is the bio. And obviously, it's a brief description of what your business is. But you want to be intentional and specific about what you do. Are you a cat sitter? Are you a dog walker? Are you a pet sitter? Are you a pet taxi? Do you want to list all your services out there, please don't tell me where you're located. So that the viewer has confidence that they're spending their time researching someone that is in their area, a lot of you leave that one out, you want to say in the Scottsdale area, for example, if and then also talk about like the solutions that you provide. So maybe if you're a dog walker and pet sitter, your audience's pain point might include worries about leaving their pet alone during the day while they're away at work. In your bio, you could speak directly to these concerns by highlighting the services you offer that alleviate these worries, such as, Hi, we're a professional dog walking company in North Scottsdale since 2002, helping busy pet parents while they're away at work or on<br />business or pleasure travel. Boom, you can steal that if you want, I don't mind. Additionally, you also want to use keywords that describe your business and highlight what sets you apart from others in your industry. Avoid using generic descriptions or too many hashtags. You want your bio to be easily read and understood. It's not a place where you shove in all the hashtags. Okay? The next thing is links. Can you go check your links right now, you guys, this happens to us too. Sometimes the links get broken.