Episode 362: The Importance of Consistency in Your Pet Business Brand

Imagine this: a pet owner is searching for a reliable service for their beloved canine companion, and they stumble upon your business's website, social media, or storefront. What sets your brand apart? What impression do you leave on their minds? Are you tired of feeling like your pet business is just blending in with the crowd? Do you want to stand out and make a lasting impression on your customers? If so, then consistency in branding is the key! In this episode of "Bella in Your Business: Pet Industry Business Podcast," I want to talk about something super important for all you pet business owners out there: consistency in branding. Trust me, it's a game-changer! Doors  for Better Marketing With Bella are currently open if you're looking for more guidance and support in your marketing journey. And remember, consistency is key! So, let's get out there and make our pet businesses shine. Topics & Key Points: The importance of consistency in branding. Consistency in tone and voice. Consistency in online presence. Testimonials and results from the "Better Marketing with Bella" program. Examples of consistent branding from Starbucks and McDonald's. Dangers of using AI for marketing and its impact on consistency. Guidance and support available through the "Better Marketing with Bella" program. Building relationships with your community. Showcasing your personality and uniqueness. Having a schedule for posting and creating content Working smarter, not harder. Timestamps: [00:01] The importance of consistency in your pet business brand [01:45] Creating a professional brand with consistent elements [05:48] Consistency in tone, voice, and online presence [08:58] Consistently showing up in emails [09:59] Building personal relationships in the community [11:58] The power of brand consistency Notable Quotes: [02:31] “Consistency is key when you are creating a brand for your business. Consistency, it matters how you look” [02:11] ”What are your colors? Are you using your actual color numbers when creating or someone else is creating designs for you? Not just that, but you also use the same font.” [05:15] “When you're sharing blogs or social media posts, emails, any marketing consistency in your tone, in your voice is imperative.” [07:27] “Just as brand consistency creates trust, it can also create distrust.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 min call  Better Marketing with Bella Episode 361: The Dangers of Using AI to Market Your Pet Business Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in your business. My name is Bella vasta. And today we're going to talk about the importance of consistency in your pet business brand. Yes, I know this might automatically give you a little bit of an anxiety but I'm here to walk you through it and give you some actual act, things to think about, and some action items to take away. But before we do that, I want to let you know that the entire month in the mastermind is devoted to marketing because guess what the doors for better marketing with Bella are open. If you seen my Instagram feed instagram.com forward slash Bella vasta. Or you've seen our jump consulting Facebook page Facebook.com/jumpconsulting, you will have seen all of the testimonials and the feedback and the results that people are getting this program you guys is on fire. I know you have a lot of options when it comes to marketing, you could do it yourself, you could hire someone who does not necessarily have a proven track record in the pet industry. But we're here to take care of it all for you to figure out what the creative is because at the end of the day, let's let's admit that most of us are stressed out overworked, overextended, and you don't have a creative bone in your body. Let us take care of that. And then let us show you how to use it and get it really out in your community and be partnering and connecting with other thought leaders, that's only going to help get your brand out there. Now when we're getting our brand out there, we don't want just pictures of dogs, we want someone to understand when they see it come through, it's your voice. It's your logo, it's your colors, it's your style. And they automatically know before they even read anything by the look of it that it is you. And that's what we're here to talk about today. So if you're interested in better marketing and Bella, you want to find out the two different levels that we have, we have a very small level where we just give you basic stuff that you can add your own logo to that is called the Chihuahua plan. Or we have the golden plan where we give you the full monty. And that is everything taken care of for you. All you have to do is schedule it to go out and then continue doing the stuff that you're doing. But what we do is make you look like a professional brand. And not just some random person posting pictures of a dog hoping that it sticks. So let's get into it. Today we're going to talk about first the consistency. When it comes to your brand. The look of it is highly important. What are your colors? Are you using your actual color numbers when creating or someone else is creating designs for you? Not just that, but are you also using the same font? And what are your signature fonts? Do you have a primary and a secondary? Are we keeping consistent with that? Is your logo consistent everywhere you see it? Consistency is key. When you are creating a brand for your business consistency. It depends. It matters how you look for example, without even seeing the name, you know the Starbucks logo, and you know the colors and you know immediately what it's all about or how it feels. Same thing for the Golden Arches. Those are extreme examples. But you can be just like that, anywhere they advertise its consistency down to every single detail. That's what I want you to start thinking about am I consistent with my brand. When deciding on your brand, make sure the logo, your fonts, your colors are what you use every single time. I want you to think about a local company that you absolutely love and why there is a local Italian restaurant called oregano is here in the Phoenix area. And they have the funniest sayings and slogans they're very punny, if you will, and that's their brand. And it always emotes this emotion of like internal giggling, which automatically makes you feel good about their brand. When people see your feed. Do they just see dog pictures? Or do they know it's your brand and interested about reading or hearing more about what you have to say? What some examples I got two really great ones, dog dogs who originally joined better marketing with Bella and stayed for a few years. They learned so much they were able to start doing this internally with their staff. And now they are there kicking it. They are so good to go look up dog dogs. That is one prime example of a great unbranded company. Another fabulous company is Becky from paws around Motown. You want to go look her up too. And she has been doing an amazing job again at I mean, when I first met her, she didn't even know how to do an Instagram story. And a couple episodes ago, we had her on the podcast. So you might want to go back and listen to that. And it was absolutely amazing. So I even had this rebrand that I did and I know a lot of you guys are doing a rebrand or a few of you have been doing rebrands and it's really important to think about your font, your color, your consistency. For those of you who remember, jump used to be red and black and red was a pretty bold in your face, like color. And let's face it, I'm pretty bold. And so the while that reflected me I also wanted to soften up the brand a little bit and that's when we change to blue and and yellow as a primary with the accent of that hot pink that you see. And so these were like really specific things that we talked about and And then also brought in different elements that we use, we use the same swish mark or the same checkmark or the same arrows so that we have consistency throughout the brand. It's not just the colors, it can also be the elements and the embellishment. Let's talk next about tone and voice. When you're sharing blogs, or social media posts, emails, any marketing consistency in your tone in your voice is imperative. If you come across as upbeat and bubbly 50% of the time, and then put out ads that are blunt, direct and sound completely different from the previous ones. Your brand will literally become inconsistent, people won't know what to expect, there is something to be said for when you know a brand and you see a brand and you see consistency through it that all of a sudden, you start to to subconsciously start trusting them. This type of inconsistency creates distrust, and distrust from no new clients read or listen less revenue. And so last week on Episode 361, we discussed the dangers of using AI to market your pet business. This is an example of what I meant. If you don't know how to train your AI correctly with the tone in the voice might come off different with each output and creating inconsistencies across the brand. You create your tone in your voice for your brand that you'd like to represent who you are, and make sure it stays consistent. So listen, I did an actual training in the mastermind on how to get your AI to reflect this. When we give out all of the captions, the emails,