Episode 361: The Dangers of Using AI to Market Your Pet Business

Is your pet business considering the leap into the world of AI-driven marketing? While it may seem like an enticing prospect, promising enhanced customer engagement and increased profitability, have you ever paused to wonder about the hidden dangers that could be lurking beneath the surface? In the realm of promoting pet-related services and products, using artificial intelligence can be a bit like walking a tightrope. In this episode of "Bella in Your Business: Pet Industry Business Podcast,"  we will explore the rising trend of artificial intelligence (AI) in marketing. AI presents both opportunities and challenges for businesses. It's not a one-size-fits-all solution, and understanding its nuances is essential. Introducing Magai, an affordable AI tool suitable for small pet businesses looking to harness AI's power. AI isn't a magic fix; it requires quality content input. While it excels at data analysis and predictions, it can't create compelling content on its own. Training the software to align with your brand and audience is vital. Customize it with your brand voice and values. However, remember not to rely exclusively on AI-generated content. Human touch is crucial for customer engagement. Use it as a supplementary tool, not a replacement. Consider outsourcing marketing tasks to experts to balance your workload. Embrace it's potential while staying true to your brand and maintaining personal connections with your customers. Topics & Key Points: Understanding AI: AI is not just a buzzword; it's a tool that can revolutionize your pet business. But it's crucial to understand it and use it correctly to avoid pitfalls. AI in marketing: I've shared some insights on the potential dangers of using AI for marketing a local pet business. Remember, AI is programmed to target a global audience, so it's essential to tailor it to your local market needs. The Magic of Magi: My friend Dustin Stout's creation, Magi, is an affordable AI tool that's worth exploring. It's a great way to familiarize yourself with AI and stay ahead of the curve. AI training: I've dedicated a month in our mastermind group to AI, with guest speakers providing training on leveraging AI in business. It's a treasure trove of knowledge you wouldn't want to miss! The importance of strategy: Whether it's AI or social media, having a well-thought-out strategy is key. It's not about just doing it; it's about doing it right. Timestamps: [00:02] The dangers of using artificial intelligence to market your pet business [01:01] The benefits of using artificial intelligence in marketing [0831] Understanding the limitations of artificial intelligence [10:28] Training AI to understand your voice [11:25] The dangers of generic AI marketing [13:22] Better marketing with Bella [19:45] The tough lesson of not putting in the work [20:41] The importance of staying positive and resilient Notable Quotes: [00:52] “I want you to be aware of the dangers of AI so that you're not encountering them in your business and ultimately not gaining new business or new employees.” [07:19] ”When you're posting things online and you're blogging because you feel guilty and you think you should blog because it's something that you quote unquote should do, make sure that you're doing the right thing.” [19:45] “I don't want you to end up also then you turn into one of those people that say, 'Oh, it doesn't work.' No, you don't work respectfully, you don't work, and that's really tough.’’ [18:26] “You need a strategy. Once you start aiming for a target, that's when stuff starts falling down from the sky. And it is amazing and fun.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call  Better Marketing with Bella Magai BMWB Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to Bella in your business. My name is Bella Vasta, your host, and today, we're gonna continue on a topic that we started talking about a little bit ago. And that's artificial intelligence, also known as AI. Now, hopefully, by now, I've been spoken about it. I'm sure you've heard about it from other sources as well. And I want to make sure that we are all on the same page here. Because of what I've been reading online in some places, I don't know if we are, and I am here to help stop you from making drastic mistakes that could hurt your business. So today we're talking all about the dangers of using artificial intelligence to market your pet business. Now, I am not fear-mongering, I am just saying do not do this wrong, because it is easy to do it wrong. But it is so so so easy to do it right. So there are dangers, and I want you to be aware of them so that you're not encountering them in your business, and ultimately not gaining new business or new employees. Because I've seen this also backfire when people are trying to hire. And this month in the mastermind, we're talking all about marketing. And I'm even giving a presentation on how to market your business on and offline. AI is going to be a part of that. So if you know me, you know how passionate I am about this subject. And I'm excited to present to the group. The Q&A portion at the end is probably my favorite because these members bring challenging questions that will move their business forward. So if you're in the group, stay tuned, because I'm looking forward to it. If you're not in the group, come on and join us because what do you have to lose? Before we get started, I also want to do a quick thank you for being a part of an A listener of over 361 episodes of Bella in your business. It's kind of amazing. When I started this in my closet when Olivia was in the NICU, I never thought that fast forward to 2023 I would be 361 episodes in. Now you guys like anything you do in life, but I was not as consistent with it. When it first started. It was not every Thursday like it is now. But shortly it did become pretty routine. And if you've listened to all the episodes, and I know there's a lot of you that have been binging on Bella, thank you. You'll know that I did a lot of interviews with a lot of different people for the first half of all this. And then about two years ago, I started doing these solo episodes, which seemed to land better with you guys. But as always, I love hearing your feedback. I just got off a call on Friday with a gal who has rolled the entire team listened to it and then they discussed so it's pretty cool when I hear that I love it. So don't be bashful, shoot me an email Bella at jump consulting dotnet if there is something that you want to hear about. So thank you, thank you for being a part of this. And I mean our downloads just keep going up and up and up every week. I love watching getting those KPI stats back. So like I predicted, artificial intelligence is everywhere and is blowing up. And as a side note, my friend Dustin stout created this thing called Magi M A G AI. And if you go to jumpconsulting.net/magi, you can get 30% off for the first three months now it starts at $9 a month. So, guys, we're talking about less than Starbucks. There is no reason why you can't use this thing. In the mastermind. We have shown you how to get it to learn your voice and then save your voice. Because chat GPT is just an assistant all the time. It doesn't matter who you are unless you teach it every single time. But Magi also comes preloaded with things like HR, sales, marketing, and a rapper, there are so many personalities in there that you can turn on and it is hilarious. I recommend that you try out Magi's jumpconsulting.net/magai you also can create photos with it and pictures I mean Leonardo is in there and this might be above your head but just to go and have one of these things like chat GPT last I checked was $20 a month Leonardo is like 10 or $15 a month, all of this stuff and you can get them all in one spot for $9 a month at the starting rate a no brainer. Please go check it out. But like I predicted you know it is getting more and more and it's really important. I cannot stress this enough. You guys get in there and play around get your feet wet now before it keeps growing. gets more and more complicated to understand the basic foundation of how AI can help you right now. It's only going to help catapult you into the future and make you so much farther ahead than everyone else. Oh my goodness, I'm getting excited again. Okay, so I devoted an entire month in July in the mastermind group to artificial intelligence. It's the first time since we started in 2018, that I have changed up our rhythm and put AI in it and it's going to stay and it's funny because it's become an undertone. In every single other month topic that we use. We had guest speakers Kelly Noble Mirabella, and Dustin to come in and teach trainings on how to leverage it. We also had some past episodes, Episode 352, which were easy ways to use artificial intelligence in the pet industry. We discussed how AI can be leveraged in business, debunking AI misconceptions, Magi and advanced AI tools, the power of 100 days, and then working smarter, not harder. In Episode 346, we talked about the ins and outs of artificial intelligence to save you time and money, about staying up to date with the advancements and how to, talked about the different AI tools and software available examples of how it can be utilized, and so much more. I'm not even gonna go through all of it. But listen, if you want to get more,