Episode 331: Anatomy of a Social Post: How to use Hooks, Hashtags, and Hype to Make More Sales

Are you struggling to make sales on social media? Do you feel like your content is not reaching the right audience? Then this episode is the one you've been looking for. Welcome to the latest episode of Bella in Your Business: Pet Industry Business Podcast. In this episode, Bella talks about the importance of using hooks, hashtags, and hype to boost your social media sales. With her extensive experience in social media marketing, Bella shares practical tips on how to create attention-grabbing hooks that resonate with your target audience. This episode is a must-listen if you want to take your social media game to the next level and increase your sales. And that's not all - don't forget to check out Better Marketing with Bella, the coaching program, and success stories. It's a fantastic resource that can help you improve your social media strategy and leadership skills. So, tune in and enjoy! Topics Discussed and Key Points: Using hooks, hashtags, and hype Why you should not put hashtags on Facebook The hooks should convey a sense of urgency Why it is important to put hashtags in the comments section Consistency is key when it comes to creating hype Engagement pressing Improving Social Media Strategy with hooks and hashtags Timestamps: [00:33] Introducing today’s show 05:22] Importance of hooks [05:28] Creating effective hooks [07:55] Importance of hashtags [10:26] Hype and ways to generate it [13:46] Better Marketing with Bella Notable Quotes: [00:02:47] “I felt like I was putting so much effort into creating posts that showcased my love for animals and my clients in my expertise as a pet sitter or even my expertise as a dog is as a coach now. But it wasn't seeing engagement or new clients coming from social media.” [00:03:04] [00:05:44] “To create a hook think about what your potential clients are struggling with and how your services can help solve their problems.” [00:05:51] [00:05:55] “Creating a strong hook is crucial in social media marketing because it's the first thing that people see when scrolling through their feeds. A hook should grab their attention, pique their interest, and make them want to learn more about your business.” [00:06:09] [00:06:18] “Your hook should also convey a sense of urgency. People are most likely to take action if they feel like they need to act quickly.” [00:06:27] [00:06:57] “If you can carefully craft a hook that is so juicy that people want to press, see more because they need to read the rest of it that counts as engagement pressing, see more counts as engagement.” [00:07:14] [00:08:55] “People are stalkers online. They are going to stalk you. Let it be easy.” [00:09:03]  [00:16:24] “Social media literally should not have to be this hard, but it should be a source of engagement and new clients and new employees.” [00:16:35] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Waitlist: Better Marketing with Bella Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode about hooks, hashtags and hype, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome back to another episode of Bella in your business. My name is Bella vasta. And I know the last episode I told you that when it came out, I was going to be on a plane to loom. So because of that, I am also recording this right now it's March 4. So I have yet to hear your feedback on the last podcast, and who took advantage of those three different main ideas I gave you to make your social media delight your clients? And so we will report back on those soon. I am. Today we're going to talk more about social media, we're going to talk about how to use hooks, hashtags, and hype to make more sales, and I'm going to break down all three of those. Because it's something that's like really important that often goes unnoticed. It's something that is like it's right in front of us. But because it's right in front of us, we don't comprehend it, right? It's like that whole scene when you're in the woods, and you can't see the forest, right, you can just see the trees in front of you. But first, before we get into all of that, I really want to ask you, do you like this podcast? Has it provided you with value? If it has, can you please press subscribe, so that you get a notification every single week that they come up? And can you also please leave a review, I would just appreciate it so much. It is one thing that you can do. Or just to say thank you if you find value in these, and I sure hope you do, if there's ever anything you guys want to hear about, let us know, we usually plan out our content about four to six weeks in advance. And as you can see by today, I also like to batch my content sometimes, especially when I know that you know my schedule is going to be a little hairy. At the time of the release of this podcast, I will have been home for about a day and a half back from my vacation, my working vacation, if I'm honest. And I just won't have enough time to do it and get it to the team. So we're doing it now. Anyways. So we are going to talk all about making use of the hooks' hashtags and height. And what it's going to do is it's going to help you feel more compelling, and how make sure that you're getting found by the right people. You're drawing in and attracting the right kind of people. They're getting excited by what you have to offer. Because let's face that it can be frustrating. I mean, I remember when I first started posting my pet business. And if you're on my team, you've probably heard me say this. So what factor like you write something and like Yeah, so what? So what you need to think about that when you're writing stuff. So what you got to give value to people. And so before I understood that, I felt like I was putting so much effort into creating posts that showcased my love for animals and my clients, and my expertise as a pet sitter, or even my expertise as an adult as a coach now, but it wasn't seeing engagement or new clients coming from social media. I wasn't connecting with people, I wasn't drawing them in, and I was spending way too much time crafting the perfect caption, and selecting the best photos. I mean, 2025 minutes is insane. But my posts kind of just felt like they were falling into a black hole. And no one cared about him. Do any of you guys relate? Anyone Bueller? Through trial and error, I figured out how to use hooks hashtags, and hype. And that's what we're going to delve into today. I'm also going to keep using behind-the-scenes examples because as I've learned this, it wasn't until I learned it that I could hire for it. That's like a really big point right there. It wasn't until I understood it. Could I hire for it? Because they didn't understand it. I didn't know what to hire for. And we have an amazing person on our team right now. Her name is Andrea. And she's on her team is also Rebecca. And Rebecca helps with a lot of the social media posting and scheduling and spreading it everywhere. So Instagram, Facebook, Pinterest, YouTube, all the places all the things tic tock. But Andrea helps us with the strategy we meet every two weeks again, if you guys follow me on Instagram, you've seen the behind-the-scenes footage of our meetings and things. If you don't follow me on Instagram, why not go hit follow right now? Tell me Hello. Tell me that you heard about it on the podcast. It's just Bella vasta. And if you want also a special offer a way that I can help support you and your social media goals. Stay tuned to the end. But these three elements we're gonna get straight into it right now first, hooks. Hooks draw people in grab their attention and garner interest in what you're talking about. Hashtags, make sure that your content gets found by the right people. And spoiler alert. Too many are the wrong ones can not hurt you. They don't do much for you, so you're wasting your time. And the third one is hype. It's the way to keep people interested. It's the way you say what you say, the tone that you use, and the phrases that you communicate not only what you do, but why it's important. Without these three things, you won't be able to connect with your audience. And ultimately, you'll lose out on relationships that lead to clients who want that. So let's start with hooks. The hook is the attention-grabbing statement or question that appears at the beginning of your post. Some examples are something like, what was the last time you wondered her. in case no one told you today. I can't believe no one told me this unpopular opinion, but those are all hooks. It's what makes people stop the scroll and pay attention to what you have to say. To create a hook. Think about what your potential clients are struggling with, and how your services can help solve their problems. For example, are you tired of leaving your furry friend alone all day while you work Creating a strong hook is crucial in social media marketing because it's the first thing that people see when scrolling through their feeds. A hook should grab their attention, pique their interest, and make them want to learn more about your business. By addressing your audience's pain points, you're now able to show them how your services can solve their problems. In addition to solving problems and pain points, your hook should also convey a sense of urgency, people are most likely to take action if they feel like they need to act quickly. Once you've created a strong hook, it's important to follow up with supporting information that explains how your services can help solve your audience's problems.