Episode 355: Why You Need Systemized Pet Sitter Training…and How To Leverage It!

What sets an exceptional pet sitter apart from the rest? The answer lies in the power of systemized pet sitter training.  Gone are the days when pet sitting was seen as a casual gig; today, it's a bona fide profession that requires a deep understanding of animal behavior, health, and client expectations.  In this episode of Bella in Your Business: Pet Industry Business Podcast, I want to talk about something that's really important in the pet care industry - standardized training. You see, it's crucial for all team members to be on the same page when it comes to taking care of our furry friends. That's why I believe in having a training system that's easy to follow and understand. I think it's also important to cater to different learning styles. We all learn in different ways, so incorporating different methods like videos, hands-on training, and written materials can really make a difference. Another thing I want to emphasize is the importance of showcasing your training system. By displaying it on your website and social media platforms, you're showing potential clients that you take their pets' care seriously. It instills trust and security in them. That's why I'm so excited to introduce you to Pet Care Team Training, a company I co-founded. We offer a program that provides standardized training for pet care businesses. It's a comprehensive system that covers everything from basic pet care to advanced techniques. And here's the best part - I want to offer you a special deal. As a listener of this podcast, you can try our program for free. Just visit our website and sign up for a trial. I know you'll love it! So let's make sure our furry friends are in good hands by implementing standardized training in the pet care industry. Together, we can make a difference! Topics & Key Points: The Power of Standardized Training Catering to Different Learning Styles Promoting Your Training System Peace of mind, trust, and security are the key factors that clients are looking for A Special Offer from Pet Care Team Training A heartwarming testimonial from Tiffany Timetamps: [00:03:03] What it means to be standardized [00:04:02] The benefits of showcasing employees on social media [00:08:09] Promoting  standardized training system on website, social media, and other platforms [00:11:26] Promotion of a free license offer for Pet Care Team Training program [00:12:36] Benefits of using the Pet Care Team Training program Notable Quotes: [00:04:33] “When you start hearing things like, X, Y, Z company down the street is $3 less or Oh, you kind of seem a little expensive. That tells me that your messaging and marketing and social media have not done a good enough job of changing the barometer.” [00:05:11] “ To be standardized, it means that I can follow along your workflow, your script on it, or you could hand it off to Tom, Dick or Harry.” [00:09:15] “Showing and telling and bragging about how great your standardized system is can help you tremendously. But I don't see anyone do it.”  [00:14:57] “Wherever or whatever standardized program you get for training you need it for many different reasons. You need to make sure that everyone gets the same experience, the training. You need to let your clients know that everyone is trained the same way. You need to let the employees know that everyone is trained the same way.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Pet Care Team Training Email Bella: [email protected] Sign up for a 20 mins call  Episode 341: Learn How To Never Lose An Employee With Joey Coleman Episode 348: 10 Steps To Hiring The Right Pet Sitting or Dog Walking Employee that Most Forget About Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome, welcome to another episode of Bella in Your Business. Today I have a really fun topic for you. I'm excited to kind of blast your brain about this today, I Think Have you ever had a client who just did not want anyone else on the team to service them? Did you ever have clients that were hemming and hawing over your rates? Because that was the only thing that they were comparing between you and another company? Well, today, I have something that's going to make you think for a minute and be like, Oh my gosh, yeah, why aren't I doing this? And don't worry, I got you, girl. But first, before we get started, I want to say thank you to the two people who last week after hearing the podcast signed up for those 20 Minute Calls, you know exactly who you are, it was great getting to know you and I got so energized learning about both of your businesses. If you want to join a 20-minute call, I can you can pick my brain, we could talk about anything you want, and I can help you solve one problem, All you have to do is jumpconsulting.net/20. And anything else that you need, or if you find these episodes, interesting, I would love it if you would share it. Like it, leave a comment five star it whatever it is, on whatever platform do it all. Alright, so let's get into today because I've heard this throughout so many of the years. And it's things like oh, well, Bella, you don't understand, I can't change theatres on them or my clients don't like the team approach, I have to send them the themes that are all the time or they freak out. And the thing is, is, you know, this comes a lot down to your training process. And it also comes down to your marketing efforts. And I'm going to show you why. I've started to see a lot of you and I'm so excited. Finally, it's catching like wildfire. And it's usually what happens I don't want this to sound egotistical. But most of the time I start these little ideas and in the industry that no one's doing and the jumpers start doing them and then everyone else follows. And so I'm finally happy to see that so many more of you guys are talking about your employees on your social, you are celebrating their birthdays, you're celebrating their anniversaries, you're celebrating, just getting new ones sometimes, but you're also letting them on camera to create a lot of your content as well. And I love that because all of that helps make the faces of your company, it helps add to people who are searching for you're looking you out to feel like they know the company. And it's not just, you know, a logo talking at them, it adds some familiarity. Although there's still more that we could be doing, and I want you to do it. And I did talk about that whole onboarding my 10 steps for training, hiring, and onboarding. We talked all about that in Episode 348, the 10 steps to hiring the right sitting or dog-walking employee that most forget about. And another episode, if you're going to love what we're going to talk about today, you might want to check out episode 341. It was with Joey Coleman, it was amazing. I've had people already put the stuff that he talked about into action and have amazing results. It was called Episode 341, How to Never Lose an Employee Again. It's about the eight phases of the employee journey and emphasizes the importance of each phase. So it was interesting because both of those are going to be very good to listen to if you haven't already, along with this episode. So I'm going to preface this talk by reminding you all that when people are looking for a pet sitter, and arguably even after they hire you and maybe have used you the first time and determining if they want to use you again, they are evaluating three things, three things. That's it. If you've been with me a long time, you already know what I'm going to say. But it's peace of mind. They want to make sure that you are taking away their problem, you are giving them peace of mind that their pet is loved. The second thing is trust that they can trust that you're going to show up. Trust that you're going to send your care notes and answer the phone when they have questions that they can truly trust you that you're not going to leave their house unlocked or put them in a precarious situation. And the last one is security. They want to know that their pet is safe in your care and that their home is safe in your care. That is truly what people are looking for. So when you start hearing things like oh well, XYZ company down the street is $3 less, or Oh you kind of just seem a little expensive. That tells me that your messaging marketing and social have not done a good enough job of changing the barometer. And this is what I'm this is what I'm talking about today. This is so pivotal on so many different layers, you guys. So how do you train your staff? Let's start there. How do you train them? Is it a standardized system? It should be. And I have a podcast on standardized systems training systems as well. But what it means to be standardized, it means that I can follow along your workflow your script on it, or you can hand it off to Tom, Dick, or Harry. That's what that means. It means that once it's standardized, it's going to be the same for everyone. Think about back when you were in school, we had those standardized tests, Hey, those are exactly alike. That's what I'm talking about. Did everybody get the same thing? It was the same experience for everyone. Okay. And so your training system has to be that. Now I know that when we start, you know, we're doing the best we can. And you also have to understand that this is always an evolving thing. Okay. So where are you in the evolution of your training systems? And what can we do to make them better? I just heard a girl,