Episode 334:The Secret Dozens Of Pet Businesses Use To Attract Employees

Hey, Jumpers! If you're feeling overwhelmed trying to juggle your business and personal life while struggling to attract new clients, you're not alone. The good news is that there's a solution that can help take your business to the next level! Have you heard of Better Marketing with Bella? A pro at helping businesses like yours grow without sacrificing your personal life and relationships. You can shoot me an email at [email protected] or schedule a quick 20-minute phone call at jumpconsulting.net/20. Remember, investing in marketing is key to growing your business, and my program can help make it happen. In this podcast episode, Bella Vasta, a business coach and host of the "Bella in Your Business: Pet Industry Business Podcast discusses the importance of marketing and how her program, Better Marketing with Bella, can help business owners solve common problems. I emphasize that marketing is not just about getting more clients, but also about building relationships and creating a strategy that works for the long term. I share examples of how her program has helped business owners hire multiple people and even create waitlists due to high demand. I encourage listeners to expand their mindset and consider the power of marketing beyond just graphics. Please tune in for more! Topics Discussed and Key Points: Marketing and business struggles Better Marketing with Bella How marketing is essential for business growth and how it differs from advertising. Why you should not be advertising on social media Challenges of DIY Marketing The importance of using professional graphics on social media to show that a business is responsible and trustworthy. Success strategies from business owners who have used Better Marketing with Bella to attract clients and employees Why you should focus both on employees and clients at the same time The importance of planning for social media Discounts and options for joining Better Marketing with Bella   program, including a small package for $97 and a larger package for $497 The importance of social media in marketing Upcoming group coaching calls Timestamps: [00:11] Introducing today’s show [03:32] Bella’s credibility as a business coach and social media expert [05:41] Benefits of Better Marketing with Bella [08:20] Marketing Program Overview [11:38] Testimonials [13:35] Importance of professional graphics [16:22] Marketing and the importance of focusing on both clients and employees [18:37] Creating a social media plan for the Future [19:36] Discounts and options for joining Better Marketing with Bella [21:22] The success story of Better Marketing with Bella [24:56] Partnership with clients Notable Quotes: [00:02:54] “Marketing is something that you do now for the next 3 to 6 months. So if you're ever behind in April and trying to catch up all the time, it's simply because you market when you need it. Not realizing that marketing is something that builds up over time 3 to 6 months, advertising is something different.” [00:03:18] [00:05:18] “Creative energy is something that it's really hard to have if you're one of those business owners right now that are in survival mode.” [00:05:26] [00:09:22] “We've been doing this since January 2017, and I started it because I missed doing marketing for my own business. And you can only imagine the leaps and bounds that social media has changed over the past five years.” [00:09:38] [00:11:46] “We've got 200. Stories of all kinds of testimonies. They are videos from people, they are written, they are screenshotted, and they are in the DMS. They are all very authentic. Things like this program work to get you employees and clients.” [00:12:05] [00:16:11] “We teach you strategies that help you attract people so that you don't even have to go to Indeed, imagine that.” [00:16:19] [00:22:54] “Your website probably sells the industry. If you're like the general public, it doesn't necessarily do your unique value proposition and why you're special. So your website doesn't impress people.” [00:23:06] [00:23:25] “You're not selling dog walking and cat sitting and pet sitting and all that stuff. You're selling peace of mind, trust and security and if you are not doing that on social media, you're missing the point.” [00:23:39] [00:24:06] “People are crying that they can't get their posts posted on Facebook and no one is interacting. Well, it's because what you're putting out there doesn't matter. There's no strategy.” [00:24:17] Links: Resources Podcast: Bella in Your Business: Pet Industry Business Podcast Better Marketing with Bella Previous episodes  Stephanie from Chicago Urban Pet Care. Email Bella Website Book 20 minutes Meeting with Bella Connect with Bella Website Facebook Instagram YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in your business. My name is Bella Vasta. Today I am here I'm going to go completely off-script. My team does not even know that I am like throwing out the window, the show notes that I'm supposed to be recording for today. Because you know, I just really needed to talk to you guys. I've been talking to a lot of you on DMS and in emails, and even on those 20-minute complimentary calls that we do, just to get to know you and get to, you know, connect. And I'm seeing something that needs to be addressed. I want you to imagine that you are a business owner who has a steady flow of clients or is happy with what you've got going on. But you're breaking your back and blowing up your life and ruining relationships. Or don't even have many left. Because you're a slave to your business. You are working on the weekends, you're working early in the mornings you're working at night, you are a when you're not working, you're a complete stress ball. Because you're wondering, oh my gosh, if I lose just one more person, the whole thing is going to come crumbling down, I'm going to be a big failure, and my business is going to go under. Does it sound familiar? For some of you, it might not be a stretch. I can say that so perfectly because I was there in the early 2000s Before I hired or knew how to hire properly. But I hear this from a lot of you. And I'm talking to a lot of you right now because better marketing with Bella doors is open, but they're closing soon. And I want to let you know that I stay with me here. Better marketing with Bella can help you solve this problem. And I think a lot of people think about marketing and they think, Oh, well, it's just a bunch of generic stuff. And I don't need any more clients. That marketing equals more of a problem. If you're one of those people that are looking for more people to work for you, right? You're like I don't need marketing? Well, you kind of do. And I'm gonna give you some examples and stories of people that have been able to use better marketing with Bella to hire multiple people at the same time. I'm going to talk about people who have them on a waitlist right now because they don't have enough clients. And I'm also going to tell you about how marketing works. Marketing is something that you do now for the next three to six months. So if you're ever behind the eight ball and trying to catch up all the time, it's simply because you mark it when you need it not realizing that marketing is something that builds up over time three to six months. Advertising is something different. And we don't advertise on social media at least you should not be advertising on social media, because it is about relationship marketing. So let's get into this. First of all, if you are just joining us on the podcast What's Up my name is Bella Vasta. I have been a business coach since 2002. I have been nationally and locally award-winning I've been on some of the largest stages talking social media, teaching 1000s of people how to do it. I've been hired personally by big companies, both in our industry and outside of our industry to help a revamped strategize their social media and for some companies teach their people how to be better sales reps online and build their social media. I know what I'm talking about. More so and I will stand on this I will die on this on this platform here. More so than anyone else right now in the industry. I do Not only have I done it for myself, but I've also done it for hundreds of companies, whether it's personal side-by-side and better marketing with Bella or helping them. So I want you to take all of this to heart today. Because I want you to open up your mind you know the mindset switch the mindset change, you can sit here and fight me the entire episode in your head and that's okay. I want you to email me all of the things that your yeah buts. Okay. And if I haven't properly addressed something, it is your job to call me out on that. All right, and I want you to call me out on that. But I do need to tell you this stuff. So I've got notes I've got if you're watching Seeing on YouTube right now, I'm not going to necessarily be looking at the camera the entire time. I've got so many notes for you. But I do need to talk about a lot of stuff. So people that are I'm so worn down, I don't have a creative bone in my body to write, I get it. Creative energy is something that it's really hard to have. If you're one of those business owners right now they're in survival mode. If you guys remember my divorce podcast, I was in survival mode for quite a while. And I know what it's like to be trying just to survive in your life for whatever reason,