Episode 322: Want to Achieve Success in the Pet Industry with Your Marketing And Hiring? Here’s How Becky Lea from Paws Around Motown Did it

Have you been struggling with creating an effective hiring system where you aren't ghosted and quality people show up to interviews? Or maybe you have been working hard to level up your social media to attract the right clients and employees? In this episode you will be inspired to listen to the story of Becky Lee, the owner of a dog walking and pet sitting business, Paws Around Motown. She first got involved in the pet industry in early 2020 or 2021 and quickly made a name for herself by working hard and soaking up as much information as possible. In the summer of 2021, she traveled to Chicago for an intensive session with a better marketing professional to work on improving her hiring process and building a community on social media. During the session, they created a 10 step hiring process and worked on setting up timelines to help Becky find the best candidates for her business. After implementing the strategies she learned during the intensive, Becky was able to improve her hiring process and build a strong community on social media. As a result, her business has seen significant growth and success. Biggest Takeaways: 3:50 Intensive in Chicago 7:06 How did it change your business 10:35 Best advice 13:10 Goals with hiring and marketing 17:04 Trial and error 21:16 How Better Marketing With Bella helped you 26:14 How the Mastermind helped your business Recommendations: This week as we showcase the inspiring success story of Becky Lea, a member of our Mastermind community. Through hard work and determination, Becky was able to overcome common struggles and find success in both hiring and marketing. Her journey exemplifies the power of taking a leap of faith and investing in oneself through joining a supportive community like our Mastermind group. Links: Better Marketing With Bella Bella Vasta Instagram Mastermind Group Transcript: Well, welcome everyone in the mastermind. This is completely on scheduled for you guys. It's been scheduled for Becky and I. And we are actually going to be recording a episode of the podcast, it's hopefully going to be around 20 minutes or so. But you know, Becky, and I can get going. And we thought that we would do it in here so that you actually got you understand what is possible as you're looking forward to 2023. And this isn't going to come out until the middle of January, I think it is. So just, you know, grab a cuppa or put your earbuds in while you're walking down, then there we go. Becky Lee, thank you so much for being on this episode of Bella in your business. I am so happy to have you here today. And I really wanted to just explain to our audience or what is actually possible, because you have been lovingly coined my sparkly unicorn who just like, I'm not even surprised anymore. Like I'm like, Of course you did. You know. And it's been so delightful to work with you and CO create with you that I just rather than me tell your story, I wanted you to tell your story. So first, thank you for being here. Thank you for having me. I'm so happy to be here. Yeah. And for our listeners who are just getting to meet you for the first time. First of all, guys, this is gonna be a huge treat for you. But why don't you just introduce yourself where you're from what your business is, and give them a little bit of a background and maybe even how they can stalk you on social, sir. My name is Becky Lee, but it spelled like T Lea and I am a dog walking pet sitting dog training business in Oakland County, Michigan. We serve all of Oakland County, which is pretty large and we're kind of right outside of Detroit. A lot of people can kind of get it from there. And so on Instagram, I am at PAWS around Motown on Facebook, I am paws around Motown. That's the name of my company because Detroit Motown music that's me. And that's gonna be really important because you guys are gonna want to go check out her socials after hearing what we're going to talk about today. So Becky, you first got in the jump, like orbit I like to call it like back in like January of 2021 or 2020 to 2020 21 I remember all of a sudden, like a like a firework all of a sudden I started seeing your name all over everything that we do like you signed up for a better marketing fella you were in the mastermind and you were working hard and you were absorbing everything and I was like huh this girl's work in pretty good like she she's putting her nose to the ground there but it wasn't until I really got to meet you for the first time and that was I went to Chicago to do an intensive in the summer and you don't live in Chicago so how did you get to Chicago for an intensive with me so I I saw this post because I'm in the mastermind group as well as better marketing with Bala and I saw this post Hey, I'm gonna be in Chicago doing these intensives and I have one more opening than I thought I can Chicago is not that far from me and that's like a five hour drive I can do that I'm and I'm gonna make like little mini vacay out of it so I drove down to Chicago stopped at Warren dunes on the way shutdown scenery visited my cousin met up with another mastermind member while I was there and Bella had this Airbnb all hooked up where I came to her and but that's how I got there. I just saw this post and I'm like you know what, I haven't physically met her in person. I know what she can do for me online. I'm just gonna like jump and go for it. Yeah, yeah. And I I remember in our like, pre intensive because we always like talk you know, and make an itinerary before you calm so we're all on the same page. You were like, I don't really understand this Instagram thing. And how do you even post a story and so I brought like my selfie thing and like all these two was to like, kind of like show you and I, I wonder if I can find the video in my insights but we have a video of literally I'm like, Hi, this is Bella and I'm teaching I'm teaching Becky how to do Instagram which is funny guys because if you stay tuned and you hear what she's been able to do, it's like what, which is why I'm titling this thing what's possible. So Becky, what, um, what takeaways or what kind of things did you accomplish during that the that intensive session so I went well, we talked ahead of time and I had sent you know, my goals and whatnot. But there were two things that I was super struggling with. One was my hiring process and getting quality candidates to stay and the other was wanting to have a community on social media and knowing nothing about it. Like if you go back to before I kind of got into you can almost see the progression like if you look at the beginning of my Instagram because that's where I'm I'm kind of bigger on but I started and it's just like your post there a post everywhere post post like horrible quality. And then you can see where I kind of joined better marketing with Bella and I'm like scheduling the content that comes from better marketing with Bala but I didn't know what a story was what the purpose of a story is. I didn't know what was good content for reels I barely knew about reels video was kind of I don't want to say new but really starting to explode at that time. And I just was at a loss I didn't know how to make I didn't know what direction to go in. And I kind of told you that going into the intensive and we like worked out like those processes from start to finish it was amazing you can do in it tons of with Bala doing and tons of with Bella she's well give, give the listeners like an understanding. So we were together for eight hours. And like what did you What did you accomplish by the end of that, that you wouldn't be able to do like on a zoom call? Like what was? What did you walk away with? And how did it change the trajectory of your business? Because it definitely did. Because all of a sudden you just went you went from like I hate hiring to everyone we hire stays with us for a long time. And I get the last interview. And it's like the seventh stage. It was like it was it was so beautiful to watch Becky, it was beautiful to watch you like hate parts of your business, and then have them solved so that you can move on to the parts of your business that you loved. Can you explain a little bit more of that to the audience? Yeah, so when I went into the intensive the processes, Bella puts these huge post it note like these huge blank post, it's all over the wall. And then these little colorful, many posters, and basically what we did for hire for my hiring system, which was badly broken, I was kind of getting junk. I don't wanna say junk candidates, but I was getting people who ghosted me and two people who would start and they'd work for two weeks, and they leave or they work for a month and they leave. So we basically first started by asking, Well, what's important to you? You know, what are you looking for in a candidate? What is most important to you? So I thought, well, empathy, you know, communication, I want them to be able to be present on my social media. So we actually developed from start to finish this, like 10 Step, hiring process. So don't get me wrong, it was a lot of work on the front end of it. It took some time to get it set up. But and there were things I was completely terrified of, like one of the things that we talked about, during the intensive was doing like a video component, and above a video question for a video interview. And I was like, Well, nobody's gonna do that. Oh, my God, I'm wrong. I'm so wrong. So we developed this 10 step process. And then I came into it with knowing exactly how to set it up in jazz HR, which is the hiring platform that I use also recommended by Bala that actually allows you to set up a workflow and quickly advance people through the stages. And when you and I worked on it, we worked on setting up timelines, you know, everything has a deadline, because then you can look at things like their time management,