Episode 360: Ditch Creating in Canva and Create Engagement Instead Like Leia from Wonder Pup’s

Have you ever scrolled through your social media profiles, basking in the glory of the numerous likes and comments your posts have garnered? It's an exhilarating feeling, isn't it? The digital world showers us with instant gratification, making it easy to assume that we've got this whole social media marketing thing down pat. But, here's a question: Are those likes and comments truly indicative of your marketing prowess, or could they be misleading you into a false sense of accomplishment? I understand the challenges that pet business owners and marketers face in the digital realm. That's why my program goes beyond vanity metrics and dives deep into the heart of effective social media marketing. Better Marketing with Bella. In this episode of "Bella in Your Business: Pet Industry Business Podcast,"  I welcome Leia Johnson, owner of Wonder Pup's Pet Care, to discuss her ongoing marketing struggles and journey toward success with Better Marketing With Bella. Leia initially invested significant time in Canva for graphics and believed high social media engagement was vital for marketing. However, she soon realized the need for a better approach. After listening to one of our podcast episodes, Leia decided to take a recommended class on social media content creation, which is paying off. She's implementing what she learns and witnessing remarkable improvements in her feed. But she doesn't stop there. Leia decided to give Better Marketing With Bella a shot, and she's glad she did! It not only saves her time but also generates more income for her business. In our conversation, we stressed the importance of building relationships through marketing and emphasized that patience is key. Listen in to here her real-life success with using the program! Doors to enroll are currently open and will not be open again until March! Check out her before and after photos from using Better Marketing with Bella BEFORE: AFTER:  Topics & Key Points: The Social Media Myth The Power of Consistency The Need for a Better Approach The Results Speak The Importance of Persistence Leia's Advice Timestamps: [01:16] Leia's marketing challenges [02:22] Time spent on Canva [05:58] The tipping point that led Leia to sign up for Bella's marketing program [08:00] Leia’s most valuable element of the program [09:10] The anatomy of a good social post [09:56] Leia’s reaction after signing up to the  program [11:44] Results and success with the program [18:03] The importance of showing up for a strategy [19:20] The value of trying and not being afraid of failure [21:06] The benefits of Bella's marketing program Notable Quotes: [01:38] ”I was mistaken in the fact that I thought that I had to have all these Instagram likes or Facebook likes in order to be effective, and that wasn't true.” [10:29] “The program does it all for you. As long as you remember to put it up there and schedule it, which is important. But it does it all for you.’’ [12:57] “I thought I was busy before, but it was all just busy work. It wasn't doing the actual job. It was doing things in the hopes that I'd get to do the job at some point and then get paid.” [13:37] “My clients noticed the different graphics and started commenting privately to me, saying, 'Hey, that looks really nice. Whatever you're doing differently is amazing.” [14:37] “Marketing is about building relationships, not just advertising. It's not 'call us, hire us,' it's about creating connections.” [15:58] “I don't necessarily use the program to its fullest. Sometimes I forget about the emails or I don't have an active blog.” [17:23] “Sometimes, if somebody is listening and thinking they don't have time, you can get results just by doing what I've done. But imagine what you can achieve if you use it to its fullest.” Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: [email protected] Sign up for a 20 mins call  Better Marketing with Bella 1 Year Marketing Plan for your Pet Business Connect with Bella Website Facebook YouTube Connect with Leia Johnson Wonder Pup's Pet Care Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping. Transcript: Welcome to another episode of Bella in your business today I am joined by Leia Johnson, the owner of Wonder Pups, as many of you have heard me talking about the fabulous better marketing with Bella. Last some special insight to it. And she's just like you. She's been a listener of the podcast for a very long time, even her kids listen to the podcast, and she was very overwhelmed, trying to do all the things. She had all the self-doubt and the self-talk just like we all do, myself included. But something was special about her. And that's why I have her on today, she took action, and things started to change. And today she's here to explain just that, and I hope that you feel inspired to action by the end of this episode. Laya thanks for joining us. Thank you. So um, take us back to like, BC like before bad marketing with Bella, right? Like, describe to our audience, what was your marketing chores like. Well, it was a lot of running around and trying to figure out what might get engagement and what might not. And I was mistaken in the fact that I thought that I had to have all these Instagram likes or Facebook likes, to be effective. And that wasn't true. But I, I was spending a lot of time I hate to admit it, but a lot of time on Canva. And I know you've mentioned a whole bunch of times on your podcast just how long I was spending in Canva trying to batch content. It was like an hour a day, my kids are homeschooled, but one of them takes classes at one of the local schools. So I would drop him off for class and he only takes the one. And then I would sit in the parking lot for an hour and play on Canva and try to come up with graphics that hopefully would get a light or something. Just anything. That sounds stressful. So where did you get your inspiration? How did you know how to do the design? How did you know how to do the copy? How did you know how to plan it out? Or were you just kind of like whatever kind of came to your head that day? It was whatever came to my head that day, I would Google the pet holidays that were coming up. And I would try to remember those. And when I discovered that you could schedule things on Facebook, that opened the door. And it's still that door open. I still use that. But then I took your class from listening to your podcast, there was something it was like take this came up on my Facebook feed. And I can't remember what it was called. But it was about creating social media content. And it was you know, I'm a DIY kind of person. So it was $10 or something like that inexpensive. And I was like, Oh yeah. I'm gonna do this. And that's when I first started to understand how much went into it, but I still tried it anyway, I was like, Oh, I can recreate that no big deal. And I understood brand colors and having everything the same color on the Facebook feed. So you can scroll back through my Facebook feed and see where I took that class. Sorry, my bird is trying to chime in. I see where I took that class because the colors on the are not Facebook Instagram change, and they get more consistent, and then you can spot exactly where I signed up for better marketing with Bella. Wow, we should go back Jillian, I'm gonna kind of cue you here on the podcast as I do you guys know Jillian is the the implementer or the one that makes things happen for us over a jump consulting. We should do a screenshot in our show notes for you guys. So head on over to the jump consulting site, and you'll see a screenshot of the before and after of her feed and what it looks like. But lay out what was that taking away from that was like an hour a day. So like, what? What were you not accomplishing because you were drowning in trying to figure out and that's just graphics? That's not stories or videos or emails or strategy or or or so I was not? Well, first of all, it wasn't accomplishing anything at all. As far as the marketing went, it wasn't it. I mean, I was proud of it at the time. Don't get me wrong. I was like, Look, I did it right. But it wasn't it wasn't getting the results that I thought it was getting. And I fooled myself into thinking that that's all that you could have. Uh-huh. And, you know, I wasn't I wasn't doing things like answering email in that hour, I wasn't finding new places to market service. I wasn't going like boots on the ground and talking to people in that hour, I could have done that there are tons of businesses right around the school, that I could have gone and knocked on the door and been like, Hey, do you want a business card or talk to them, but I didn't because I was playing in Canva. And I'm a super introvert and Canvas seemed like the way to go. And I think you brought up a really good point there because I think a lot of our listeners can also relate and underneath that, it's, it's like busy mode, busy mentality, I gotta do this, I gotta, I gotta just, like, obsess over this Canva graphic, let's say, so that I don't have to work on building my business or doing something else or being successful or making wins in other areas. Right? It was like, Control Freak so that you didn't have to do the other stuff. Right? Yeah. And so what was the tipping point? Why did you sign up for better marketing with Bella? Well, it is another jumper that was in that class that I took was Becky Lee. And I looked up her page kind of trying to understand what you were saying in that class.