The Copywriter Club Podcast

Simon De Brito is our guest on the 318th episode of The Copywriter Club Podcast. Simon is a Marketing Automation Specialist who creates inbound marketing strategies in order to turn prospects into customers. Not only does this episode give you the inside scoop on inbound marketing but just how different buyers are in different parts of the world. Tune into the episode to find out: What is inbound marketing and what does a Marketing Automation Specialist even do? How the different stages of awareness helps create conversion-worthy content. What’s the difference between B2B and B2C buyers? Why you can’t just throw content out for the sake of content. Scoring systems – what are they and what does it do for business? What mistakes are marketers making in their inbound marketing efforts? Which free tools translate for smaller businesses? SEO – does YOUR business need it? Why you need to STOP solving everyone’s problems. How to save time, stretch your content, and drive more eyes on your content. The future of inbound marketing. Marketing differences between Europe and the U.S. How understanding cultural differences will give you an edge in your marketing efforts. Check out the episode below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Simon’s LinkedIn The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 183 Episode 242 Episode 256 Full Transcript: Rob Marsh: Let’s talk a little bit about marketing automation. So as copywriters, we have the opportunity to work with a lot of different tools. Often we simply take care of the copy and then we hand over a copy document and let the client worry about getting into the right tools, whether that’s their email service provider or an automated social media content posting tool, or maybe even something more robust like Marketo or HubSpot. But other copywriters are taking the time to learn the ins and outs of these kinds of tools in order to bring greater expertise and strategic thinking to the table for their clients. They’re solving even bigger problems, which can be a pretty compelling competitive advantage. Our guest for today’s episode of the Copywriter Club podcast is marketing automation specialist Simon De Brito, and he shared a bit about how mastering these tools can make you a better marketer, whether you do it for your clients or for your own business. But before we get to the interview with Simon, let me first introduce my guest host for the day. He’s been on the podcast as an interview guest himself several different times. He’s been a guest host once before, and he’s the person who introduced me to Goo Goo Clusters and started my summer downfall with sugar. It’s Justin Blackman. Hey, Justin. Justin Blackman: I will happily take the blame for the Goo Goo Clusters. They are amazing. That was my favorite part of the Nashville event. Literally, that was the first thing I thought of when you guys said that you were going there. Rob Marsh: Yeah, Goo Goo Clusters, I ate three bags of them. I’m glad they don’t sell them here. At least you have to really go looking for them. And yeah, it knocked me off of my no-sugar bandwagon, which I’m back on. No Goo Goo Clusters on the desk today. But yeah, they’re either the very most delicious thing in the world or the most evil thing in the world, or maybe both. Justin Blackman: I’m sure that there’s a marketing lesson in there about scarcity and urgency of, “Oh, I’m going down the airplane. I need to get one more bag because I’m not going to be able to get it anywhere else.” Yeah, it’s amazing. Every now and again, I’m here in Georgia. Every now and again, I’ll stumble on a gas station near the border by Tennessee that will have it in Georgia and it’ll feel like contraband. It’s like I can’t tell anyone about it and I’m just going to buy them all and hoard it and get really fat and love it. Rob Marsh: Yeah, that’s my problem. That’s what I did and they’re delicious. But enough about Goo Goo Clusters. Before we jump into our interview, Simon, we do need to remind everybody, this podcast is sponsored by the Copywriter Accelerator. That’s the program that will help you lay the foundation for a successful business. Whether you’ve been doing this copywriting thing for a while, maybe you’re rethinking your brand or changing your niche, or even if you’re just starting out, it’s a bit like earning a copywriting business degree. It covers everything that you need to know from figuring out your X factor to creating packages that your clients want to purchase, as well as things like pricing and nicheing and finding and managing clients and so much more. We’re opening the doors for new members very soon. So to make sure that you are on th

Tori Autumn is our guest for the 317th episode of The Copywriter Club Podcast. Tori is an email strategist and copywriter who helps coaches and course creators grow their businesses through fervent messaging. In this episode, she spills how she’s quickly grown her copywriting business and what she’s had to shed to make it happen. Here’s what you’ll find: How Tori went from broadcast journalism to self-love coaching to copywriting. What to do when jobs don’t go the way you planned them to. The balance between nonprofit work and owning a copywriting business – practical tips for pursuing multiple passions. How she built her business to $20k months in a matter of a year. Why she invests her time in networking and the benefits it’s given her business. The REAL benefits of 5-figure months. How The Accelerator and Think Tank helped her business grow and flourish. How to shift your mindset as you’re growing your business. Copywriting vs. strategy – what’s the difference and how will it help you position yourself as the expert? How she went from writing email sequences in a couple of weeks to a couple of days. Why you need to let go of toxic clients for yourself and for their benefit. Choices and decisions. Which one is more powerful? Should we have seasons for connection calls? Referral systems – are they a good idea? The mistakes marketers are making today and how to solve them. How to begin building extra streams of income. Tune into the episode by pressing play or reading the transcript. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Tori’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 184 Episode 261 Full Transcript: Kira Hug: You know how most copywriters jump into copywriting as a side hustle while working their full-time job? And they can’t wait to build up the business enough to ditch their 9 to 5 and focus 100% on their copywriting business. While today’s guest for the 317th episode of the Copywriter Club Podcast isn’t the type of copywriter to follow the traditional path. That’s right. Tori Autumn, an email strategist and copywriter, has gone from zero to achieving the coveted 20K a month by shedding toxic clients, seasonal networking, launching new products, specifically templates, and balancing a full-time job with a growing copywriting business. And the best part, she’s done it all over the last year. Here’s Tori’s story and all the lessons learned along the way. You don’t want to miss this episode. But before we get into our interview, let me introduce my very, very special co-host this week. It’s me. So you are stuck with me, just me. This week I decided to hijack the show and give Rob the boot. So here we are. Feels a little strange without a co-host, but we’ll make do. So first up, today’s episode is sponsored by the Copywriter Think Tank Mastermind. So why should you join this Mastermind this month? I mean, you could join any mastermind, and you could join any month, so why this one right now? Well, we have a team of coaches in this mastermind, so not only do you have access to Rob and me to provide feedback, strategic direction, private coaching as you move through your business and achieve your goals, but you also have access to a team of coaches. So you have access to a mindset coach, a systems and growth coach, and our newest coach that you have access to when you join the Think Tank is a visibility coach. Those are three core areas that we know copywriters struggle with the most, so we wanted to bring in coaches who have specialized in those areas to help the copywriters in our Mastermind. So again, you don’t just have access to Rob, to me, although you’ll get more of us than you probably even want in your business, but you also have access to these incredible coaches that are going to help you scale your business, learn how to work with a team if you want to build a team, how to build your systems and processes, how to focus on your visibility, which we know can feel very uncomfortable, but how to actually show up in a big way. And, of course, you know how to do it all and shift your mindset, which is the trickiest part. So that’s a good reason to join this mastermind. And why right now? Well, we are adding a couple of new members this month before the holiday craziness, and we’re inviting our newest members to join our Think Tank Mastermind this January in New Orleans for our in-person retreat. And we’re so excited that we can finally get back to in-person retreats and over a couple of days in January. So if you know that you are ready to be in an intimate room of brilliant writers, then this might be the right time to apply, jump on a call with us, learn a little bit more about the Think Tank, and see if it’s a good fit for you. You can find mor

We’ve invited Kirsty Fanton back on the show for the 316th episode! Kirsty is an ex-psychotherapist turned launch copywriter and on top of running a thriving copywriting business, she’s also a new parent. Her expertise in the psychotherapy world makes her the best person to chat boundaries around not just navigating parenthood and business, but creating better boundaries for ourselves as a whole. Here’s what you’ll find in the conversation: How Kirsty’s business has changed since our first interview with her. How TCC programs helped her business reach 6-figures and introduced her to an incredible network. The shift her business made since having a baby. Preparing for maternity leave and how creating a passive stream of income helped her business. The process to create an evergreen funnel. How to step back and look at your business from a strategic perspective. How she built a business that worked around her life when her time was so out of her control. The tools she gained from being a licensed psychotherapist and how they can help you practice belief work. Are you holding on to this limiting mindset belief? The fine line of teetering two sides of business – how to avoid burnout. Why you don’t need to rely on having a large audience and how to make money from a small following. How to create an ecosystem of offers that supports your clients in all directions. What surprised her most about maternity leave and having a baby. Advice on how to implement boundaries from the expert and why they’re critical to your business (and life). Setting aside time for the big picture visions in business – where does it fit in? How to increase your reach and grow your email list. What to look out for when you’re trying to find a partner to collaborate with. The expectations vs. reality of parenthood. Check out the episode below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Kirsty’s free workshop The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Kirsty’s first episode 106 Episode 268 Brandon’s podcast Full Transcript: Kira Hug: If you are planning on taking a sabbatical for any period of time, whether it’s for maternity leave, paternity leave, or any type of leave away from the business, this is a conversation you won’t want to miss. I knew I had to talk to Kirsty Fanton, our guest for the 316th episode of The Copywriter Club Podcast about her experience planning for and working through maternity leave after the arrival of her little one, Ollie. Kirsty and I had our babies roughly around the same time, give or take a few months. And it wasn’t the easiest of times to bring a child into this world. I mean, is it ever an easy time? No. Kirsty evolved her business during this time, despite the harsh reality of caring for a baby during a strict lockdown in Sydney. This entire conversation is a candid one about what worked, what didn’t work, and how we can all continue to grow our businesses in new ways as our lives dramatically change. You won’t want to miss it. Okay, So today I have a special co-host. I am so excited to have Brandon Burton here. If you don’t know Brandon already, Brandon’s a part of our TCC team, has been in the community, growing the community over the past few years. You probably already know him, he’s been on the podcast before, but in case you don’t, he is a brand voice strategist for Introverted Experts, a podcaster, a new podcaster with a new podcast, which is very exciting, a father to a new baby, Zion. So part of the reason, Brandon, I’m so excited to have you here, is because we’re going to talk a lot about babies and maternity leaves and adjusting to business and work after having a baby. And so I’m really glad that you can add to this conversation. Thanks for being here. Brandon Burton: Thank you for letting me be here. Yeah, it’s an exciting conversation. I think this is something I’m looking forward to. Kira Hug: And how old is Zion now? Brandon Burton: Zion’s three months so we’re still in that difficult blurry phase. Kira Hug: Yeah, you are in it. Okay, perfect. So yeah, glad you’re even here to do this and have this conversation. All right, so before we jump into the interview with Kirsty, of course, the podcast is sponsored by The Copywriter Think Tank. The Copywriter Think Tank is our mastermind. It’s kind of like a hybrid mastermind where you have access to these 25 brilliant writers in the group. I think they’re some of the most generous creatives, smartest people, and I learned so much from them. So you have access to this incredible room. And then you also have access to coaching. So we offer group coaching on mindset, on systems, on scaling your business. We also have coaching on visibility. And then Rob and I also tackle just the regular business questions that pop up,

Rob Perry is our guest on the 315th episode of The Copywriter Club Podcast. Rob Perry is a SaaS and B2B copywriter and consultant who has built a solid pipeline of clients without using a website, email list, or high-profile social media presence. In fact, he grew his business using a platform you may be familiar with: Upwork. How’d he do it? And could you do the same? Stick around and find out: How Rob went from President of sales to copywriter and how he leveraged his skills. The struggles of abruptly moving your family overseas. How he used Upwork to start copywriting and became a sought-after copywriter. Standing out on a platform like Upwork and becoming the go-to choice. Are 3 minutes of value worth your time? Upwork 101: Setting yourself up for success in 3 steps. Why you need to filter jobs on Upwork and cut out the noise and save time. How to avoid clients who have unrealistic expectations. Did Kira get kicked off Upwork? How to tailor your proposals to each job. The top reasons copywriters should use Upwork to fill their pipeline. Can you build and make connections OFF the platform? Finding the projects you actually want to work on. How to dig up the pain points of your ideal client and create a solution. Rob’s advice on closing sales calls and being a better salesperson. What mistakes are copywriters making in the sales process? How to step into different personas and voices as a copywriter. Why it’s crucial to practice confidence and adjust (and take care of) your mindset. What NOT to do when adding retainers to your client load. Avoiding bad habits and thinking strategically about your business. When to use Upwork and how to keep it from being your only lead source. Thinking about building a team? Do this first. How to get to where you want to go FASTER. Press play or check out the transcript.   The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Rob Perry’s Free Upwork Workshop The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 19 Episode 248 Episode 265 Full Transcript: Rob Marsh: In the past five years of interviewing successful copywriters on the podcast, I can only remember one who was running a successful business without a website or a social media presence, or an email list for that matter. And perhaps coincidentally, that person, I believe, is the highest-paid copywriter working in the world today. Now, I’m guessing at that assumption, but if he’s not the highest-paid, he’s definitely in the top five. And you might be thinking, “Well, sure, a copywriter with a good reputation and a steady flow of very high-paying clients can get away without a website or an email list or a social media presence. But what about an almost unknown copywriter working in places like Italy or Chile or Spain without any high-profile clients? In fact, a copywriter who might be getting the bulk of his clients in a place like Upwork?” Our guest on the Copywriter Club Podcast today is copywriter Rob Perry, and he says that it’s not only possible to do that, but that he’s been doing it successfully for years. You’re going to want to stick around for this one and hear how he’s done it. But before we get to our interview with Rob Perry, this podcast is sponsored by the Copywriter Think Tank. That’s our combination of coaching, training, and Mastermind for ambitious successful copywriters who are ready to take their businesses from where they are now, maybe somewhere around $5,000 a month and doubling, tripling, or doing even better with it. Or maybe they want to launch a new product or a podcast or create a course or membership or something different in their business, the Think Tank is the place that you can do it. And we’re just in the planning stages right now of our upcoming Think Tank Retreat. It’s going to be an in-person retreat this January. And so if you join before then, you’ll be able to jump in, meet everybody in person, and have a lot of fun with us at that retreat. Anyway, if you want more information about the Copywriter Think Tank, check out copywriterthinktank.com. There’s a little information there. There’s a short video there that you can watch. Just get a sense of what happens in Think Tank. And if you want to know more, you can just schedule a short information call with either Kira or me, and we will help you figure out if that’s a fit for you. And then one more note, today, I am alone today. No co host. So this episode is just Kira, Rob Perry, and a double dose of me. Having said that, let’s get to the interview with Rob Perry. Rob Perry: We all feel like we have a similar story, right? None of us started as copywriters or most of us didn’t. But I was living in New York with my wife and had a job, working actually as a partner in a skateboard company, and my daughter was born. Life got

Liv Steigrad is our guest on the 314th episode of The Copywriter Club Podcast. Liv is a copywriter and brand messaging strategist with a psychology and sociolinguistic background. She helps her clients create powerful brands through her B.R.A.V.E framework, and in this episode, she breaks down how copywriters can use it to build their own brands. Here’s how the conversation went: Does a psychology degree help in being a better copywriter? How to get better at voice of customer research. Making friends as an adult and applying the same techniques in networking. How to prepare and execute things that are terrifying. The one habit you need to build to gain momentum in your business and life. Do you have a definition of success? And is it really true to you? What is a brand story and why does it matter? How to envision big goals and create your ideal day. The balance between a full-time job and a full-time business. What you need to take advantage of while you’re working a full-time job. What is brand strategy and how in-depth does it get? How to make microcopy both functional and filled with brand personality. The B.R.A.V.E framework – How to apply it for your personal brand. Why brand strategy is essential and how to communicate its value to prospects. Where are most copywriters struggling with UX? BE BOTHERED – How this simple phrase will help boost your business. The two business lessons Liv learned from gymnastics. When your mindset wavers… Remember this. Hit play to listen to the episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Liv’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 118 Episode 187 Episode 215 Jenn’s website Full Transcript: Kira Hug: When’s the last time you felt bothered by something? Doesn’t matter if we’re talking about client acquisition or friendship, which we actually talk about a good amount in this episode, because let’s face it, friendship is hard as an adult. It pays in multiple ways to be bothered, to speak up, and to show you care for the clients and friends in your business and life. And today’s guest knows a lot about not only being a great friend but also about how to be brave in business and life. This branding strategist isn’t afraid to terrify herself on a regular basis. This could look like stepping on a stage to do spoken word poetry, or doing a backflip, or traveling in a foreign country alone, or even building a business that’s different from everyone else’s business. In today’s episode of The Copywriter Club podcast, you are in for a treat with brand strategist, gymnast, and all-around brave copywriter Liv Steigrad. Rob and I have had the luck of getting to know Liv in our Think Tank Mastermind and every time I spend time with her, I feel inspired to be more brave in my own business and life. Stay tuned because you won’t want to miss this conversation. All right, so today I have a special co-host. I’m really excited to chat through this episode with Jenn Jouhseik, a personality-driven copywriter, and brand storyteller, and an incredible email copywriter as well. I know we don’t want to give you three titles Jenn, but I feel like I have to mention email because you are a prolific email writer as well. So Jenn, thanks for being with me to talk through this episode. I appreciate it. Jenn Jouhseik: Of course. So happy to be here. Kira Hug: All right, so before we start to talk and dissect this conversation, I just want to mention that, of course, the podcast is sponsored by The Think Tank, which is our Mastermind Program. And Jenn, you are a member of The Think Tank. So I’m just going to ask you a question about it. From your experience, what has been the biggest benefit to your business from being in a Mastermind like The Think Tank? Jenn Jouhseik: Oh, there are so many things. Definitely, the community has been huge. Working on a business no one tells you how lonely it is, and so being able to be surrounded by so many different copywriters and just being able to connect with a bunch of different copywriters that are going in different directions and bringing different ideas to the table, it really shows you all the different opportunities that you can do to take your business in whatever direction that feels good to you. And I think that that is really special. And just having that support, someone to listen to, and the accountability has been phenomenal. Kira Hug: And I’m curious, Jenn, so what have you focused on in your business that maybe you weren’t expecting to focus on initially when you joined? Have there been any surprises for you along the way? Jenn Jouhseik: There have been quite some surprises actually. I started off with my focus primarily on brand messaging and voice and web copy. And I recently took a pivot into email, which is something tha

On the 313th episode of The Copywriter Club Podcast, Todd Brown makes an entrance on the show. Todd is an expert marketer with over 15 years of experience and in this episode, you’ll find out how he went from making $8.50 an hour as an overworked employee to creating a sought-after marketing approach other experts utilize in their own direct response marketing campaigns. The conversation goes a little like this: Where Todd got his start in the direct response marketing industry. What he learned about discipline as a bodybuilder and how he carries it into his everyday life and business. The importance of consistency and why it wins every time. His perspective on discipline and how anyone can add it to their toolkit. The double-edged sword of hiring a team. His shift from marketer to entrepreneur and how it changed the game for his business growth. What is marketing really? How to use Todd’s E-5 method for marketing campaigns and to grow a thriving copywriting business. Two ways to bulletproof your copywriting business and NOT become a commodity. The easy way to compete against AI software. Can you create a valuable USP in a saturated market? Why you should interrogate your own processes and how to justify it to your audience. How to be seen as the genius in the room by solving problems. An inside look at (THE) Todd Brown’s life + a handy book recommendation. Business and life lessons he’s taken from fatherhood with two daughters. The only swipe file you’ll need for the rest of your career. Do not hesitate to press play on this episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Get Todd’s Swipe file Todd’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 24 with Roy Furr Our episode on Roy Furr’s podcast Full Transcript:   Rob: What does it take to become a truly great marketer? How do you learn the skills you need to serve your clients in a way that helps them grow? And when do you step beyond the role of copywriter and take on the title and role of entrepreneur? Our guest for today’s episode of The Copywriter Club Podcast is expert marketer Todd Brown. Over the past decade and a half, Todd has become the go-to expert for creating flourishing direct-response businesses. Todd is one of our mentors and we’ve learned a ton from him and his team. And every time we talk, we walk away with ideas and insights to implement in our business. What he shared in this interview will do the same for you. It’s a little longer than our usual, but Todd shared so many good insights. Do not skip this episode. Kira Hug: So let’s kick it off. How did you end up as The Todd Brown? How did you get here? Todd Brown: I mean, first of all, I don’t know if I would say I’m “The” anything. Let me be crystal clear about that. But it’s so interesting. First of all, I knew nothing about marketing or selling. I never liked selling, I was never really good at selling. But I was working for a health club company in central New Jersey, and through good luck, I guess I was promoted in this company. This company, they owned health clubs in New Jersey, that were all about 40,000 square feet, these big facilities, really beautiful architecture. They did something really special back then. The company was growing very quickly. Actually, an interesting little gem was the owner of the company, I like to say that he was like my Steve Jobs, he was brutal to work for but I learned so much. I don’t believe that I would be where I am today, if it wasn’t for the experience, seeing how this guy looked at the numbers and was relentless with production and all that. Anyway, what was interesting was that prior to the gym business, he was one of the first people to lease computers. This was when computers were expensive and big companies would lease them. And so he was leasing companies to like Avis rental and like all the airports and whatnot. And so he sold the company for 30-some-odd million dollars. The company that purchased it from him, a company based out of Italy, ran it into the ground in 12 months. Crazy right? He then was able to reacquire the team without having to buy it back, built it up again, and sold it for another 20-some-odd million dollars. So he took that kind of very business savvy you know, aggressive kind of mindset and brought it to the health club industry. So I’m now working for this health club. I started out making $8.50 an hour. I graduated from college. I graduated from college with a degree in nutrition, and then I ended up making $8.50 an hour working for this company, and through good luck, was promoted and eventually was made VP of the personal training department. So now, at this time, I had several facilities, a team eventually of 75 trainers, 7 managers, and 2 directors. We’re selling personal training. And I ended up getting this postcard

Jennifer Spivak is our guest for the 312th episode of The Copywriter Club Podcast. Jennifer is the CEO and founder of The AdGirls Agency, and she’s helped hundreds of businesses generate millions of dollars on Facebook and Instagram with the use of simple funnels. In this episode, she breaks down her funnel process and how copywriters can implement a low ad-spend approach to lead generation. Here’s how the conversation went: How Jennifer got into the entrepreneurial space and her mission behind her business. Getting out of an abusive relationship and how $1500 saved her life. How she grew her business through organic relationships and virtual door knocking. Why she set up one simple ad to book a call with her and how it turned out. Is it a good idea to turn your business into an agency? When this happens… It’s time to make a business pivot. Her team of 16 and how each position allows for her to step into her visionary role. What she would do differently if she was starting her business over. Her system and process for hiring and how to find out who would be a good fit for your team. Do you need a business partner? Split of equity – what’s that conversation like? Integrator role vs visionary role – what’s the difference and what are each responsible for? What NOT to do in your funnel and how to get chosen as the no-brainer choice. Her 4 messaging buckets to build relationships quickly and effectively. What if you don’t have a large budget for ads? The better follow-up method when someone books a call with you. The benefits of having a simple funnel in place… Call it the easy, lazy marketing approach. Switches and changes you might need to make to step into the visionary role in your business. Struggles of a 7-figure business owner and navigating new businesses. Why you should throw your timeline out the window and do this instead. Don’t wait to listen (or read) this episode. The people and stuff we mentioned on the show: Join the P7 Client Attraction Pipeline The Copywriter Think Tank Kira’s website Rob’s website Jennifer’s Forbes article Jennifer’s website Join Million Dollar Agency and use code “copywriterclub” for 25% off. The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 54 Episode 64 Episode 203 Full Transcript: Rob Marsh: If you’ve been in the marketing world for more than a few days, you’ve probably heard the idea that you need a funnel. After all, a single funnel that reliably brings the right clients to your business is the difference between feast and famine and working with clients that you love versus working with those who tax your patience and drive you crazy. Our guest for this episode of The Copywriter Club podcast is Jenn Spivak, the founder of The Ad Girls agency. Jenn’s take on creating a great funnel that attracts ideal clients is different from the approach of almost every other expert that we know and, in the second half of this interview, she broke it all down so that you can borrow her approach for your business. Before we share that, Jenn also talked about building her agency, how she hires the various roles on her team and a lot more. We covered a lot of ground in this interview, so stick around because this one has dozens of insights that are going to help you in your own business. Kira Hug: Before we jump into our interview with Jenn, this podcast is sponsored by the P7 Client Attraction Pipeline. If you haven’t heard about it and you have no idea what’s going on with P7, there’s still one day to jump inside before we officially start this intensive on Thursday, and if you’re like, “I don’t know what this is. What’s P7? What does this mean?” we’ll give you an idea of what it’s all about. After talking to hundreds of copywriters over the last five years, Rob and I recognized one of the biggest problems for copywriters is finding clients consistently with a dependable flow of clients. Rob, you and I created this pipeline to help solve this big problem for copywriters. The problem is booking clients consistently, prospecting, creating the space to even do that, and what we noticed is that, even though copywriters like us know that it’s important to prospect and to send cold emails so you constantly have a flow of leads that you can turn into clients, even though we all are smart, we know this, there’s still a gap there because it’s not happening. It’s not happening for the majority of copywriters we speak to, and so you and I sat down and tried to figure out why is this not happening for copywriters, and what’s getting in the way. Kira Hug: What we discovered is that, as copywriters, we’re not building this into our daily routine. We’re thinking that we’re going to book time to batch cold emails, and then it doesn’t happen because we prioritize our client work over our own business and al

On the 311th episode of The Copywriter Club Podcast, Peta O’Brien-Day joins the show to discuss… Politics. But not in the way you’d imagine. Peta is a copywriter and messaging strategist who educates her audience on how to tread in delicate territory by leading with empathy in marketing their efforts. Here’s how the conversation goes: Her background in social work and learning how to empathize with teenagers by building relationships. What’s the secret? Working in mentally challenging conditions and the toll it can take. Becoming a widow and transitioning into many different careers. Starting a blog about starting over and getting hired by parent-based companies. Beginning on Upwork and optimizing her profile to appear first in the search bar. How to communicate empathy with skeptical audiences as a business owner. Never say these two things when someone is grieving — take notes. How she upleveled her skills before cold pitching and landing a company who needed email copy. How she went from $500/mo to consistent $4-$5k months. The importance of being strategic about being more visible and how to do it. How she found what truly lit her and began attracting more ideal clients. Why she has a large ecosystem of where she acquires leads. Her framework for writing values and molding them into your message (clear as day!) What tools we can use when having difficult conversations. Why it’s important to keep our perspectives open. Tune into the episode by hitting that play button or reading the transcript below. The people and stuff we mentioned on the show: P7 Workshop – get more clients The Copywriter Think Tank Kira’s website Rob’s website Peta’s website Peta’s politics membership waitlist The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 63 Episode 274 Full Transcript:    

On the 310th episode of The Copywriter Club Podcast, Rob and Kira sit down and chat about what’s new in the world of The Copywriter Club. Catch up and tune into what needs to be on your radar for the last quarter of the year. Here’s what they talk about: The 2022-2023 Definitive Guide to Pricing for copywriters – and how you can apply it to your business. What’s the difference in salary between content writers and copywriters? Do you need a degree to be a copywriter? (new blog alert!) Do copywriters really need a niche? How you can get better at prospecting and scale your income. The number one problem copywriters are facing. What do habits have to do with gaining clients consistently? Are you ready for the Think Tank? What podcasts are Rob and Kira listening to lately? A podcast to improve your storytelling game. Tune into the episode below.   The people and stuff we mentioned on the show: P7 Workshop – get more clients How much do copywriters get paid? Do you need a degree to be a copywriter? Do copywriters need a niche? The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM   Full Transcript:    

Melissa Harstine is our guest for the 309th episode of The Copywriter Club Podcast. Melissa is a Customer Research Strategist who helps her clients pull out the best insights for her clients, so they can increase their reach and results. In this episode, Melissa gives us a breakdown of how we can all increase our customer research skills and why they matter in the first place. Check it out below: Melissa’s beginnings as a journalist at a small nonprofit for the elderly and how she was able to connect with her target audience. Writing for a demographic much different than your own – how’s it happen? Why she decided to hone in on a niche and how it worked out for her. How to connect with potential clients in your local business networking groups. Her advice on asking better questions during the research phase. Why you need to lead with empathy and how to respond to people’s demeanor and tone. The specific questions she asks clients to pull the best details and information for a project. How she packages research and presents it to prospective clients. The key to communicating value and knowing your target market. Working with well-known leaders in the industry through building relationships. Finding dream clients once you actually know what you’re looking for. How to turn research into strategy. Her process for pulling out the best pieces of customer research. Why it’s important to stop overbooking yourself and what to avoid. Questions you *probably* shouldn’t ask. How she presents the research report to her clients and helps them apply and implement in real time. Should you position yourself as a “thought partner?” Resources you can use to become a better researcher. How The Copywriter Accelerator helped her grow her business. How to add more value for your clients. Tune into the episode by hitting play or reading the transcript below.   The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Melissa’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 12 Episode 28 Episode 154 The TCC Shop Full Transcript: Kira Hug: Customer research is one of those things all copywriters need to do in order to truly connect with the audiences we write for, but not all of us like doing it, and some clients hate paying for it. Doing it well can be a bit of a challenge. Today’s guest on the podcast is messaging strategist and copywriter, Melissa Harstine. She talked about how she went from a copywriter without a niche to specializing in customer research for a variety of clients, including other copywriters. As we talked, she shared her favorite interview questions, ideas for selling research to clients, and how she turns her research data into a strategy her clients can execute on. It’s a great interview you won’t want to miss. Rob Marsh: But first, this episode is sponsored by the Copywriter Underground. That’s the membership for ambitious and growing copywriters. As a member, you have access to copywriting and business training, group coaching calls, copy critiques, our bimonthly newsletter, and a lot more, all designed to help you grow your business. And if you join now, as in the week that we’re releasing this podcast, you not only get your first month for just $17, which is a screaming deal, but you’ll also get a hard copy of our 24-page Copywriter’s Definitive Guide to Pricing, which includes data about what copywriters of all experience levels are charging for 22 different project types, as well as things like the six figure niches and so much more. So go to Thecopywriterunderground.com to join now. Kira Hug: And if you want to get your first month for just $17, like Rob said, use the promo code, TRY IT, that’s all caps, TRY IT, and that will get you in for $17 for your first month. All right, let’s jump into the interview with Melissa. Melissa Harstine: Yeah, so I started my career actually as a journalist, and I was working at this little nonprofit newspaper for the elderly in Kansas. So it’s like a regional newspaper, super-niche, super specific audience, and there was a day that really stood out to me in that kind of season of my life. We got a letter from one of our readers, and she said, “I subscribe to more than 35 different newspapers and magazines, including AARP, Time, Newsweek, and your paper is the best and has the most helpful information for people like me.” Right? So we’re this little nonprofit newspaper in Kansas, and if you objectively held us up against Time or AARP, not going to win any awards, but what we had going for us is we knew our audience super well. We were out in the community knocking on doors, showing up at the senior center, having these conversations, and we were able to create this really valuable newspaper, this great writing, this great content because we knew our audience. And so that was really the

Our guest for the 308th episode of The Copywriter Club Podcast is Kristin Lajeunesse. Kristin is an author and former digital nomad who has traveled to all 50 states in the U.S. and 21 countries on a mission to find delicious vegan food along the way. Her travels led her to copywriting and over the last couple of years, she’s built a thriving business. Here’s how her story goes: Kristin’s 3 lives and how they led her top copywriting. Starting a business on Fiverr before hiring a sales consultant. Landing large clients with employees vs solopreneur clients. What it’s like to work with a sales consultant – how does it fit into the budget? Are you doing the same amount of work for less money? The best tool you can use on a sales call. How to turn your sales call into an organic conversation rather than an interrogation. How much do we really need to do to ensure a high-quality customer experience? The two best investments Kristin has made in her business. How she manages her small team and hires subcontractors to support her business. How she pays her subcontractors. Her process for being the main point of contact and delegating to subcontractors. What it’s like to write for businesses that may take a toll on your mental state – what should you consider? Balancing being a highly sensitive entrepreneur and setting boundaries. Why she chose the van life? The best destination for digital nomads. What it’s like to write a book for a traditional publisher. Setting up a book tour and finding sponsors. Hit play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Kristin’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 81 Episode 137 Episode 305 The TCC Shop Full Transcript:    

Jenn Prochaska is our guest on the 307th episode of The Copywriter Club Podcast. Jenn is a copywriter who specializes in message strategy and websites. This episode is truly an inspiring journey as we hear how Jenn has navigated her way through addiction, motherhood, and scaling a thriving business. This episode will leave you with wisdom, practical business advice, and even a email marketing strategy… Here’s how the episode goes: Jenn’s 25 year background in sales and marketing and why she went from LA back to Cleveland. The journey to getting sober and realizing the “cushy” job didn’t bring happiness. Going back to school to get a Masters in creative writing and rediscovering old passions. Making big changes in adulthood and investing in yourself. Working for agencies, being a lead copywriter, and diving into freelance copywriting. How tires helped her learn about educating an audience, urging them to care, and how to incorporate benefits. Why is addiction misunderstood? Doing better vs. doing different – is there a difference? Jenn’s systems and processes to make hard decisions and being a successful integrator. Being a good parent vs being a good business owner? The aha advice Jenn got from Rob about writing expectations. Getting permission to shut Shirley up (who the heck is Shirley?) Mapping out workflows and finding holes in your process. How Jenn created her unique framework and niched her business. How Jenn’s support, community, and mentors have helped silence her limiting beliefs and strengthened her mindset. Jenn’s morning routine as a parent and business owner. Communication and boundaries – and how it helps Jenn become a better entrepreneur. The power of the Think Tank community. Jenn’s FORTY-week drip sequence? How did she do it? Tune into the episode by hitting play or reading the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Jenn’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 82 Episode 270 Episode 301 Erin’s website Juliet’s website   Full Transcript: Rob Marsh: Life is messy. Sometimes life is really messy. And it can take a while, sometimes even years or decades to figure things out. And as we’ve interviewed copywriters on this podcast, many of them have described long winding, sometimes really messy pathways that they followed to get to where they are today. Today’s guest on the Copywriter Club podcast has a path like that. Jenn Prochaska shared how she went from LA’s music scene to a somewhat more sedate and fulfilling role as a mom copywriter and brand strategist, and how it took more than a decade to figure it all out. We talked about a lot of things in this episode. Everything from addiction to creating and scaling a business that fits the life you want to mindset and a lot more. We think you’re going to like it. You’re also going to hear a lot of voices in this episode. That’s because Kira interviewed Jenn while I was on vacation. And invited copywriter, Erin Pennings, to join her to ask questions. So, you’re going to hear Erin, you’re going to hear Kira. And now as we’re recording a few additional comments to go along with this interview, Kira’s on vacation and I’ve invited copywriter, Juliet Peay, to join me to share her thoughts. Juliet, thanks for your help. Welcome to the podcast. Juliet Peay: Thank you so much for having me. I’m glad to jump in and hope Kira is having a blast. She deserves it. Rob Marsh: Yeah. She definitely deserves it. I mean, we should all take more vacation, I think. So, this is fun. Before we get to our interview with Jenn, we just want to make you aware of a new copywriting business training available from the Copywriter Club and Jamie Jensen. We mentioned this a week or two ago on the podcast. The first program that we are presenting from Jamie is called Create Your Six-Figure Copywriting Business. And if you’re tempted to join the copywriter accelerator, but you held off because maybe the timing wasn’t right or something else got in the way, this might be a fit for you. So, check it out at thecopywriterclub.com/learn, and that will take you directly to that page. Juliet Peay: Okay. Let’s get into the interview with Jenn Prochaska. Jenn Prochaska: So, I have been in sales and marketing, traditional sales and marketing for 25 years, which if you do the math, I was here before Google. I was here shortly after Yahoo. There was still AOL. And I worked in the music business out in Los Angeles for about four years after school, after college. And came back to Cleveland. Stayed in the music business, doing a variety of things. And then ended up as an account manager for a digital marketing agency and had a really great experience. Learned so much about websites and the online world and all of that good stuff. And then in

On the 306th episode of The Copywriter Club Podcast, Jamie Jensen makes her second appearance on the show. Jamie is a copywriter, screenwriter, creative coach and some-day showrunner. Jamie’s many lives have led her to her absolute passion of screenwriting and helping other multi-passionate creatives discover how to balance it all. Here’s how the conversation went: What’s the difference between hitting a wall and burnout? Walking away from something that’s going well? How to create a step by step process for what comes next. Why you need to give yourself permission to be messy. The balance between business person and artist. What goes into the screenwriting process? The importance of allowing yourself to be bad at your craft. The shift in the screenwriting industry – what have been the effects of streaming? What goes into Jamie’s writing process? Why you should treat your projects like relationships – projects as people? What are work retreats all about? What’s a pilot vs a screenplay? How to get into screenwriting. How to get a lot done in a short amount of time. What is it like to work with an editor? How does it help improve the writing process? Dabbling into new projects and passions… How do we balance it all.Read the transcript below or hit that play button. The people and stuff we mentioned on the show: Join the Accelerator Join the Flip the Switch Workshop The Copywriter Think Tank Kira’s website Rob’s website Jamie’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 62   Full Transcript: Rob Marsh: This is the 306th episode of The Copywriter Club Podcast. And if you’ve been here since the beginning, you’ve certainly noticed some themes that tend to recur as we’ve interviewed nearly 300 copywriters. Obviously, we like to ask about things like prospecting and sales calls teams, and all the things that copywriters do in their business so that you can borrow or steal an idea or two to use in your own businesses. So it’s a little surprising when we stumble across a topic that we’ve never addressed before. And today’s guest on the podcast is copywriter, screenwriter, creative coach, and someday showrunner, Jamie Jensen. When we invited Jamie to the show, we thought we’d be talking more about the changes that she’s made in her business since we interviewed her a few years ago, but we discovered something that we’ve really never talked about before on the show. And so while today’s episode does address Jamie’s business and how it’s evolved, it’s also a primer on writing for TV and cinema. Kira Hug: But before we get to Jamie’s interview, we just want to share a final announcement that today is the last day to join the Copywriter Accelerator Program before we shut the doors and kick off this program this September. So if you have any interest in building your business, so you have consistent income processes that help you feel really confident about what you’re doing. So it’s easier to sell what you’re doing. This is a great program. A lot of the conversation today with Jamie is about creative pursuits in writing. And I think most of us have some creative ideas that we’re inspired to work on, but it’s tricky to do that if we don’t have a business that’s running and providing consistent revenue. So we’re not stressing over paying our bills and stressing about where our business is going to go. And so the Accelerator Program is actually a really nice fit for people who just need a workable business. That feels really good to them and is something they could depend on so that they can pursue those projects, whether it’s writing or something else and shape their life around, or I guess, shape the business around their life rather than vice versa. So today’s the last day we hope we can work with you. If you have any interests, you can find out more information in the show notes. Rob Marsh: And like you were saying, Kira, if you’ve struggled at all with your business over the last year, if things just don’t feel quite right, or you feel they could be running smoother, this is the time to go through the Accelerator and get it all set up, so that January 1st you’re ready to rock and roll for the new year. So I know we’re still a ways away from thinking about the new year, but it’s not that far away. And if people want their businesses to work the right way, they should definitely check out thecopywriteraccelerator.com. Okay. Let’s hear about how Jamie has transitioned her business since the last time that we talked on the podcast. So Jamie catches up. It has been a long time. So he is talking on the podcast since we saw you in San Diego on stage at IRL. Jamie Jensen: Yeah. We went in a time machine called COVID-19. Rob Marsh: Yeah. Seriously. What has been going on in your life

Our guest for the 305th episode of The Copywriter Club Podcast is sustainable and cruelty-free copywriter, Topaz Hooper. Topaz focuses on working with eco-friendly brands whose values align with her own. The slow fashion, environmentally conscious niche is growing rapidly, and Topaz spills all the details for those who are keen to join in on the movement to help the planet. Here’s how the conversation goes: How Topaz became a vegetarian and transitioned to veganism. Her beginning in the vegan coaching industry and how it was the catalyst for her copywriting career. What are the benefits of going vegan? Is Rob going to give it a go? How she tuned into her audience’s needs and wants, so she could speak directly to them and shape their transformation. What mistakes copywriters are making in their sales copy – and how to fix it. How can you get paid to make mistakes? How she quickly became known as the cruelty free copywriter in 2022 and scaled her income to $10k months. Her method for working less hours, earning more, and achieving what she’s only heard about on podcasts. What mistakes do copywriters need to avoid to scale their businesses? The simplest way to go about getting testimonials – and something to absolutely avoid. Is there room for copywriters to enter the cruelty free industry? (you’re not going to believe how much it’s worth). How to find clients in the sustainable and cruelty-free industry. What is she doing differently as a strategist and how it helped her land a huge tech client. How The Copywriter Accelerator helped grow and scale her business. The people and stuff we mentioned on the show: Join the Accelerator Join the Flip the Switch Workshop The Copywriter Think Tank Kira’s website Rob’s website Topaz’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 253   Full Transcript: Kira Hug: Could this be the TCC episode that turns Rob Marsh into a vegan? Possibly, or maybe this conversation simply highlights a gigantic opportunity for our community of copywriters and content writers and marketing strategists. We’re talking about a fast-growing industry that is estimated to be worth $7 billion and growing. We’re talking about the plant-based food space and cruelty-free products.   And today, we’re talking with content strategist, cruelty-free copywriter, and our guest on The Copywriter Club podcast today, Topaz Hooper. Topaz chose her niche based on her morals and values. And she’s built a six-figure business out of it. She’s also managed to snag a huge client that we don’t actually mention in this episode. We never actually name the client. But if you do a quick Google or a quick LinkedIn search of Topaz, you’ll quickly figure out the client that we’re talking about in this conversation. You won’t want to miss everything Topaz is about to share with us. But first, I have a special guest as my co-host today. So I am so lucky to be here with my co-host, Mike Garner. Mike is an Accelerator alumni member, and a current member of the Think Tank Mastermind. Mike is finishing, about to finish a book, his first book, or did you just finish it, Mike? Mike Garner: I’m just finishing the first draft. I’m editing. Kira Hug: It’s in editing mode. Mike is also an incredible email copywriter, and we just figured that out after working together on an email sequence recently, with so much talent and so much experience to share with us. So I feel grateful that you’re here, Mike. Is there anything else you want to share that’s really important to know about you before we continue? Mike Garner: I feel slightly embarrassed at an introduction like that. I’ve been a copywriter for far too many years than I care to remember. I was a translator before that. And like you said, I fell out of the Accelerator into the think tank because I wanted to build more than just an okay business. And that’s actually happening at the moment. Kira Hug: And I’m sure we’re going to talk more about that as we reflect on this conversation with Topaz. First, we like to sponsor our episodes. So this podcast is sponsored by the Copywriter Accelerator program. You’re going to hear a little bit about it in today’s episode. Topaz was a member of the program, Mike as well, like we just mentioned. It’s a business builder that we’re about to kick off in September. It’s an intensive where we work closely with copywriters who want to focus on the business-building aspect of launching or pivoting their copywriting career. And Mike, maybe you can just share one or two sentences about the key benefit from your perspective after having been through the program. Mike Garner: I think the main benefit is apart from what you learn and the ability to put everything all in one place, because you could do this on your own, to be quite Frank. It would tak

On the 304th episode of The Copywriter Club Podcast, Rick Mulready jumps back on the show to talk about the changes and pivots he’s made over the last few years. Rick is a 7-figure business coach, online ads expert, and podcast host who has shifted to providing just one offer to his audience. This episode will walk through how he’s able to sustain his business with one offer while working just 25 hours a week. Here’s how the episode goes: Why he decided to pivot from FB ads to online business coaching. How he combined two offers into one signature offer for his business. What struggles he had along the way and how he overcame them (hint: mindset). Lost in identity and finding the direction you want your business to go. How to create profitable and optimized offers for your business – what’s needed to make them successful? How to effectively listen to the needs of your audience and finding out what they need and want. What does growth and success really look like? Are you subconsciously sabotaging your business and revenue? The effects of burnout and how to redefine how you approach your business vision. Getting stuck in the dark and coping with anxiety and depression. What does it take to work 25 hours a week? Building a sustainable team that aligns with your values and personality. What is the most valuable aspect of a business? How to scale a business with just one high-ticket offer? Do you need to launch forever? Niche vs broad – where should you start? Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist Join the Flip the Switch Workshop The Copywriter Think Tank Kira’s website Rob’s website Rick’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 88 Full Transcript: Rob Marsh: You ever get tired of what you’re doing? Maybe you’ve been working in a particular niche so long that it’s not just easy, but almost boring, or maybe you’ve been working with a particular client and it has become so familiar that every time you sit down to write for them, you’re seated solidly in the middle of your comfort zone and you’re not really growing. Maybe you’re feeling stuck. Our guest on The Copywriter Club podcast today is business coach and online ads expert, Rick Mulready. Rick has made a massive shift in his business since we last spoke to him and we wanted to find out why. And as we talked with Rick, we also got his advice on creating offers, mindset and how someone’s starting out today could create a business a lot like Rick’s. I think you’re going to like this one. Kira Hug: But before we jump into Rick’s interview, we want to share a little bit about The Copywriter Accelerator program, which we are really excited to kick off this fall. So, Rob, I’m curious what you like the most about this program. Rob Marsh: So I like a lot of things, especially the community. And that’s one thing that we hear over and over, is people talk about the two or three copywriters that they connect with, that they stay connected with for years afterwards. But two things that we’ve done recently, we reconfigured all of the content, rewrote everything the last time we ran the Accelerator and this time we are adding the training program, the workshop series that we just did, the P-7 training. I know that’s kind of a secret. It’s going to be a bonus as part of it, but if you’re a podcast listener, maybe we just let that out of the bag. There is so, so much good stuff here to help somebody build a business. If you’re struggling at all, if you’re trying to figure out a new niche, if you’re trying to just figure out how to make this all work, this is a killer program to help you do it. Kira Hug: Yes. And this is a program that we refer back to all the time. So when we’re talking to some of our think tank members who are at a different level and have been in their business for three to five years, oftentimes we say, “Okay, go back and focus on this part, your processes and go back into the Accelerator content.” So I feel like it really is everything you need on the business end to put together a copywriting business. And it’s so foundational that I revisit it frequently. And I remind other copywriters at multiple, different levels in their business to also go back and revisit those business builders, because it’s critical to what we’re doing, especially as we pivot. And we know that running a business in 2022 requires a lot of pivots, which we’ll talk about with Rick today. So every time you pivot, you need to revisit parts of your business to make sure that it’s working for you. Even if it was working a couple of years ago, it might not be working for you today. So I like it, I guess clearly I’m biased, but I feel really good about this program

Joel Bergeron is our guest on the 303rd episode of The Copywriter Club Podcast. Joel is a copywriter who specializes in blockchain technology and web3. His interview dives into the world of blockchain and how copywriters can learn more about this new technology and even pivot their careers into blockchain writing. Here’s how the interview goes: His transition from being a military policeman to international disaster services in Asia. Why he decided shift into marketing and how he found copywriting. How he infuses his past lives into his copywriting career. What the heck is blockchain? What’s the difference between blockchain and web 3.0? How to know when to pause and slow down vs. push and go harder? The thing that helps Joel take a step back and remember his why. Building a lifestyle business and realizing when you need to pivot and make changes. The benefits of blockchain – more than just money? What it means to be 100% in control of your money. The downsides of blockchain and decentralization. How blockchain can apply to copywriters. Breaking into the blockchain niche as a copywriter – what’s involved? Finding a niche that aligns with your values and finding the right business to work with. How to find out more information about blockchain. The philosophy behind blockchain technology and how it has the potential to change world. Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Joel’s Website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM   Full Transcript: Rob Marsh: Today’s episode of The Copywriter Club Podcast is a little different than usual in that our guest is Joel Bergeron, who is not only a copywriter but an expert in web 3.0 and blockchain technology, something that we have to admit we didn’t know much about before our interview. And maybe we still don’t know that much about it after the interview. We’ve spent a lot of time asking Joel about blockchain and the opportunities that are there for copywriters in this emerging industry. But how does a copywriter become an expert in blockchain? Joel’s path is a bit serendipitous, going from the military to international development and disaster Services, ultimately ending up where he is today, but we’ll let him tell you how he got there. Kira Hug: Before we jump into the interview with Joel, we’ve got an announcement. We have something coming up for you soon. On August 23rd, we’re hosting two different master classes, free master classes, and we are really excited to hopefully see you there. Rob, can you just kind of tease the subject matter that we’re going to be diving into? Rob Marsh: We call it Flip Switch, and it really is about finding leverage in your business. Anybody who’s taken a physics class in high school or whatever, you know there’s this idea that a lever can help you move really big weights. Well, we apply that to a few things in your business. And there are certain levers that you can use to make progress a lot faster. Of course, as a copywriter, you can try to figure out all of this stuff on your own. You can go through the process trying to figure out who your clients are, what kinds of things they need to buy or will buy, or how to price yourself so that they’ll say yes. You can figure that out on your own, or we can show you how to use these levers to do that in your business too. So check out the master classes coming up. I think it’s pretty good training. Kira Hug: Yeah, it’s great. So it’s August 23rd. If you have any interest, you can jump into the link in our show notes and check out all the information and reserve your spot. So we hope to see you there. Rob Marsh: All right, let’s get to our interview with Joel. Joel Begeron: I’m originally Canadian from a small town, a very, very small town. Very rough town. And so at that time, there weren’t many opportunities, and I didn’t really know what I wanted to do. So I joined the army actually. I always had this thing of wanting to help. And so, I was actually transferred to the military police, which was quite an interesting experience. And then I spent about three or four years in the military, and then this was during Iraq and Afghanistan, so I was a little bit uncomfortable with that obviously. And just what was happening, I just wasn’t comfortable. So I ended up getting out actually, because they kept asking me to go overseas, overseas, and you can only say no so many times before it affects you. So I ended up getting out. And then, I went back to school for International Development and Globalization in Ottawa. So I guess that thing again of wanting to help, wanting to help change the world, wanting to do something great, I guess. And so international development was quite interesti

Raven Douglas is our guest for the 302nd episode of The Copywriter Club Podcast. Raven is a Conversion Copywriter who focuses on the user experience for her clients’ businesses. In this episode, we walk through Raven’s beginning stages as a copywriter and the moves she made to go from $55 dollar projects to $37k. Here’s how the conversation goes: How Raven became the go-to writer for her peers and how it paved the way for her copywriting career. Her cold pitch method and why she took on free work. Educating business owners on copy and how it helps their business. First website prices… You gotta start somewhere. Getting a feel for different niches and playing around with different writing styles. How a 28 hour bus ride to TCCIRL in NYC was the pivotal moment that turned Raven’s dream into a reality. The sales script Raven uses to quote prices and close sales calls. How Raven negotiated a $37 project without diminishing her value. The guarantee Raven used in the beginning of her career and how it helped her close more clients and boost her confidence. The intake and vetting process Raven uses to find out the nitty gritty details of client results. Ethical selling – How Raven declines projects and shifts gears into consultation calls. How to set a consultation call and how to set expectations. Money mindset and pitching high-ticket services. Humanizing CEOs – Why we need to reframe our perception of CEOs. Living the digital nomad life – How’s it possible as a copywriter? Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: How to Find Clients Workshop The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Raven’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh: From time to time, on this podcast, we’ve interviewed copywriters who seem to have a golden touch. They connect with the right clients, they start out charging more than what beginners charge, their niche, their brand, their work, it all just seems to work out. And then there are copywriters who work really hard to make things come together. They take chances that may not pay off, they struggle with low-paying projects, knowing that it’s just the first step on a long journey. Today’s guest on The Copywriter Club Podcast has more in common with that second group of copywriters than she does with the first. Copywriter brand strategist and direct response expert Raven Douglas has put in the hours, made the sacrifices and grown a business that might make a lot of other copywriters drool in envy. We first met her five years ago in Manhattan. So, this excellent interview has been a long time in coming and we think you’re not going to want to miss it. Kira Hug: But before we get to our interview with Raven, we have an ask for you if you listen to the show regularly, or actually, if this is your first time listening and you enjoy this episode, we would love for you to leave a review for the show. If you do review the show, we will share your review in an upcoming episode. Rob Marsh: Yeah. We like to share those reviews at the end of the show. Maybe you’ve stuck around long enough to hear a couple of them, but we’d love hearing what you think about the podcast and what our guests share. So, if you would just hop over to Apple Podcasts and click four or five stars, whatever you feel like it deserves, and then just leave a couple of words, your thoughts about your experience with the podcast, we would really appreciate it. Kira Hug: Yeah. I like how you did not give them the option of giving us a three-star or below. Rob Marsh: Yeah. Well, I mean, if they want to give us a one or two-star review, we could read those, too, but- Kira Hug: No, I don’t want to read those. Rob Marsh: Yeah. We’ll see what we get in. Kira Hug: Okay. Rob Marsh: All right. So, let’s get to our interview with Raven. Raven Douglas: I swindled my way in, I was an enterprising young college student and you had to do a year in the writing lab as an English major, anybody listening and who is writing copy will know that you don’t actually really need a degree to write copy. I chose English because I didn’t know what to do, but I knew I was always really good at English. I did my year in the writing lab. I was out with several people being college students be like, “Hey, can you still help me?” And what they really meant is, “Can you write it for me?” And then I said yes. And several of those people went on to graduate. I can now say that I have my degree safely, so they can’t take it from me. I wrote a lot of their papers, but they opened businesses. Then they came back to me and said, “Hey, could you write my brochure for my business? Could you write my website?” And I said yes, and hit the library to figure out how to do it on

Tiffany A. Ingle is our guest on the 301st episode of The Copywriter Club Podcast. Tiffany is a conversion copywriter and brand strategist who finds much of her creativity from the world of fantasy. In this episode, she walks through how copywriters can tap into their most creative energy and create strong, authentic-to-them brands. Here’s how the conversation goes: What is a brand and why do you need one? How Tiffany helps people with their big picture strategy. Tiffany’s process for networking and connecting with others as an introvert. How this one thing is inevitable through building relationships. A natural approach to get to know new people and actually maintain the relationship. Why fantasy can help you become a better business owner and copywriter – And how it will help you become more resilient. How to apply the CRAVE framework to your business and create a strong brand. The process of packaging deliverables as a brand strategist – What goes into it? How to sell something that doesn’t have a direct ROI but an opportunity cost. The importance of anchoring your brand story to your business. What mistakes are copywriters making when trying to create a brand? How to tap into fantasy (+ book examples). Therapy and boundaries and how they’re helpful in business. How to build your toolbox for mental health and negative events. Why you shouldn’t tie your goals to these factors. Running a business, home-schooling kids, and balancing life – How does Tiffany do it all? Tune in to the episode to find out. The people and stuff we mentioned on the show: How to Find Clients Workshop The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Tiffany’s Linktree The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh: After working as a copywriter for a few years, a lot of copywriters find that the title copywriter doesn’t really fit all of the work that they do. Yes, they use words to help their clients communicate the right messages, but often they do a lot more than that. The strategic problems that they solve are bigger than headlines, body copy, and calls to action. They may help with content strategy. They may help with offer creation or with brand strategy. That’s what Tiffany Ingle, our guest for today’s episode of The Copywriter Club Podcast, does for her clients. In this interview, we asked about her process for discovering and telling better brand stories and what she shared will be useful for anyone who helps clients write and tell their own brand stories. Kira Hug: But before we get to our interview with Tiffany, you may have seen an email or maybe a couple of emails from us about our new intensive designed to help you find clients consistently. Rob, I just want to share why we created this new intensive. We could have created many different new products, but why did you feel like this one was important? Rob Marsh: Well, we actually surveyed our email list and we had about 150 people just respond really quickly with the thing that they would like to see us do, the number one question that they’re struggling with, and more than half of the people who responded said they wanted help finding clients, help with leads and the process of going through how do they even pitch or land those clients. We’ve spent a lot of time putting together basically a workshop series that addresses that need and will give everybody who joins the tools, the training, and a system for habits that will make it a lot easier to implement this on a daily or a weekly basis in your business. Kira Hug: Yeah, it’s great if you know that you need a system that can help you find and then book clients consistently and you’re struggling with this maybe because you just don’t find the time to do it, or maybe because you’re trying different strategies that just aren’t working. We put together these seven different phases in this system that will all work together to help you to land these clients consistently. If you want to find out more information about this, if it sounds like something you could use, don’t wait because we’re going to kick off in early August and jump in soon. You can check out all the information by jumping into the link and the show notes. Rob Marsh: All right, let’s get to our interview with Tiffany. Tiffany A. Ingle: I became a copywriter at the end of 2019 after a few years of being a freelance writer, and I’ve had the privilege of writing copy behind the scenes for digital entrepreneurs and SaaS companies, content agencies, authors and speakers. I really enjoy writing copy, and I think I do a pretty good job at it, but I realized that the part I love most about my work was helping my clients strengthen their brands. I guess from a personal perspective, when I first got started as an entrepreneur, I spent so much money on all this training

300 podcast episodes later and Rob and Kira STILL have things to talk about… That’s copywriters for you. On this episode of The Copywriter Club Podcast, Kira and Rob sit down and answer questions from their listeners and reflect over the last 300 episodes while looking forward to the future of TCC. Here’s how the episode goes: The act of mentally preparing for big changes – and getting back to your old self AFTER big changes. Running a business as a parent of young children and going through the motions. Is The Copywriting Club a thing? Rediscovering passions and adding more fun What does the future of TCC look like? The worst business advice Kira and Rob have received in growing their business. If they were to start it all over – What would they do differently? Mistakes Rob and Kira have made along the way and how they’ve learned from them. Rob and Kira’s go-to podcasts – Do they have favorites? What was the tipping point for the podcast? The current books on Rob and Kira’s bookshelves. A new offer all about they key to finding clients. Listen to the podcast or check out the transcription below. The people and stuff we mentioned on the show: How to Find Clients Workshop Waitlist The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh: Okay. So this is episode 300 of The Copywriter Club Podcast. And usually, we would start out with maybe some interesting teases about what our guest is going to share, but today it’s just you and me Kira, and rather than tease the amazing content of this episode. And I’m saying that slightly facetiously, I mean, maybe it will be amazing. We haven’t recorded it yet, but we’re just going to jump right into the podcast and into episode 300, this is a celebration for us. Kira Hug: Yeah. It’s a big celebration. I don’t think it’s fully hit me that 300 episodes is incredible. So we should really celebrate somehow. We’re not great at celebrating. Rob Marsh: No, this is definitely a weakness. And I would love to send every listener a 300 pin, or something like that. Kira Hug: That’ll be fun. Rob Marsh: But if you’ve been here since the very beginning, we actually would love to have a comment or hear from you, just your thoughts on the show, how it’s changed over time, the impact that it’s had in your business, just, maybe we start that conversation in the Facebook group and just let people respond. It’s gratifying to hear that people find something amusing from it or helpful from it. And maybe you also have some criticism or something, send that directly to me, not to Kira necessarily, but yeah, we, this is a big deal and most people don’t get to a hundred podcast episodes. And so hitting 300 feels like a pretty big win for us and for the people who’ve been on our show. Kira Hug: Yeah. And I think that it feels like it’s also been a while since you and I chatted on the show. Right? It feels like it’s been forever. Rob Marsh: Well, I mean, we’ve been trying to, we try to do it every 10 episodes or so, but I feel like we might have missed it last week. Kira Hug: We missed one. Yes. So, I mean, let’s just do a quick check-in because you and I haven’t chatted on the podcast recently. I’m just curious, Rob, how is your summer going so far? It’s mid-July, how are things for you? Rob Marsh: Yeah. Summer actually has been enjoyable. We had a friend come over from England, so we’ve done some traveling, a lot of like, driving through the national parks here in Utah, which are amazing. It’s surprisingly green in some of the desert areas, which is interesting because we’re supposed to be in the middle of a drought, but yeah, it’s been a really nice summer as far as personal stuff going on and having an opportunity to travel, hang out, do some stuff and yeah. Things are going pretty good. How about you? You’ve actually got more news than I do, I think. Kira Hug: Yes, because I move every three years. I always have news. I’m always like either arriving or departing cities. And so I am moving again. I feel like I’ve moved three times since I met you. Maybe. Rob Marsh: Yeah, this is I think, well you, yeah, you moved into a place in Brooklyn, you moved into a new place in Washington, DC, and now you’re moving to, as about as far north as you can get and still be in the States. Kira Hug: Yes, exactly. We’re trying to leave the States, but this is as far as we can go while still staying in the States. So we’re moving to Maine, we’ll be outside of Portland, near the water, near the city, really excited about this move and just having a pretty big change in many different ways. So that’s happening in a couple of weeks for me. I mean, I don’t know. I&

Belinda Ellsworth is our guest on the 299th episode of The Copywriter Club Podcast. Belinda is a drummer turned direct sales expert who opens the conversation about mastering your craft. She is the author of a #1 international best seller, “Direct Selling for Dummies,” and successfully grew her podcast which is part of the iHeartRadio platform. Take a peek inside Belinda’s genius: Belinda’s journey from rock band to a side-hustle in direct sales. Becoming a sales and motivational speaker and transitioning into a consultant helping companies scale from $1-$20 million. Why Belinda decided to go all-in on a podcast – and her invitation to iHeartRadio. How being a drummer set her up for success in every other area of her career. The secret behind Belinda’s success in podcast growth and becoming a skilled interviewer. How mastering your craft will accelerate your growth, career, and lifestyle. The importance of vetting guests before letting them jump on the show. How to analyze data and make improvements when you want to grow anything. Sales conversations – What’s the deal with those? The 4 strategies Belinda offers to become a better salesperson (even if you’re a beginner). What does it take to start consulting? How are you supposed to package your expertise? How can you become an expert at anything? Why you need to restructure your onboarding process and how it will take you to the next level. The real deal on client and customer retention. How to get more done through the 4 pillars of success. Structuring your power hour – How Belinda moves the needle in her business. Are you letting the day run you? The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Belinda’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 81 Episode 137   Full Transcript: Rob Marsh: Today’s episode of The Copywriter Club Podcast is a little different from normal for a couple of reasons. First, our guest, Belinda Ellsworth, isn’t a copywriter, she’s a podcaster, a business consultant, and a productivity expert. And what she shares about getting started in business, having confidence, sales, and even thinking about the right metrics is going to give you a lot to think about. The second reason this podcast is a little different is that I am here alone today. Kira’s on vacation. And usually when that happens, we ask a guest to join us, to talk about what we’re learning from the episode. But, well, I took some time off earlier this week as well. So we just didn’t have enough time to schedule a guest. I hope you don’t miss the back and forth that we normally have, as I share some of the stuff that stands out to me most from this episode. And without Kira here, I’ll also tell you that this episode is sponsored by The Copywriter Accelerator. That’s our program that’s designed to give you the blueprint, the structure, the coaching, the direction, and the community that you need to accelerate your business growth in about four months so that you can go from overwhelmed freelancer to fully booked business owner. We’re going to be opening up The Copywriter Accelerator for new members next month. And if you’d like to get on the waitlist to make sure that you’re the first person to hear the details, especially about the early bird pricing rate and information about the program. When it opens up in August, you’ll want to go to thecopywriteraccelerator.com and join the waitlist. And we’ll also link to that in the show notes in case you’re not able to write that down. Okay. So let’s jump into our interview with Belinda and learn how she became an expert in sales. Belinda Ellsworth: Well, it goes way back to gosh, nearly 40 years ago, I just started doing in a direct sales business, as a side hustle while I was pursuing a music career. So I was just doing that. I was playing full-time and doing this on the side just to supplement between gigs. And it worked, and I made really good money, and that was like I said, I was 18 when that was going on. And then when I actually started a family and then I wasn’t traveling with the band and deciding I wasn’t going to be a rockstar anymore. I said, “You know what? I was pretty good at this. I’m going to really dive in and be serious about it.” So I, myself, just was really, really good at sales and developed those skill sets. And I would be asked to speak at different conferences on why I was doing as well as I was doing. And that really led to a couple of really top-level motivational speakers at that time hearing me and saying, “This is what you need to be doing. You need to be teaching other people how to do this for a living.” And so that was in 1995 when I decided to branch out and start my own company, teaching people how to be

On the 298th episode of The Copywriter Club Podcast, Avi Webb joins the show. Avi is a copywriter who specializes in naming businesses and offers (not an easy task). Is there a method to the madness? Avi spills his secrets to his research and creativity processes, and how you can tap into the naming market. Check out the goods: Avi’s transition from creative writing to persuasive writing. Why is there a lack of emphasis on copy? Are there any advantages to design vs copy first? How design and copy are two separate languages and how to navigate both. The better way to work with designers, so each vision can come to life. What kind of communication needs to happen between designers and copywriters? How Avi became the name guy. Do you have to love everything about copy? How to find your unique, comfy, copywriting chair. Is there a method to charging for taglines and names and how are you supposed to communicate the value? Avi’s naming process – What happens before the verdict is decided? What mistakes do people make in the naming process? When should you use your name vs a business name? How to stay creative and continue to tap into your creativity. The key to developing your own unique perspective. Avi’s lead generation process for his signature naming offer. Tune into the episode to learn how you can improve your own naming process. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Avi’s website How Much Money Can an Author Expect to Make on Their Book? Blog The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 1 Episode 154 Don’t Call It That by Eli Altman   Full Transcript: Rob Marsh: Have you ever been hired to name a product, or a service, or a business. Naming is one of the most fun kinds of projects that you can work on and also one of the most difficult, because so much depends on getting things right. Does the name you come up with describe the product or what it does? Is it desirable? Is it easy to say, or spell, or remember? Is the URL available? Is the trademark available? Is it too close to a name or a term that your competitor uses? Naming is hard. So we invited copywriter Avi Webb to join us for this episode of The Copywriter Club Podcast to talk about his process for naming and what we need to think about if we’re going to make naming a part of our business services. Kira Hug: This episode of the podcast is sponsored by The Copywriter Accelerator. That is our program designed to give you the blueprint, structure, coaching, direction, and community you need to accelerate your business growth in four months. So you can go from feeling like an overwhelmed freelancer to a fully booked business owner. We’re actually opening this program, The Copywriter Accelerator, for new members next month. And if you have any interest at all, just jump on the waitlist to be the first to hear all the information about the program when we open it up in August. So to do that, just go to the show notes and check out the link for the wait list. Rob Marsh: Or you can go to thecopywriteraccelerator.com. Now let’s jump into our interview with Avi and find out how he became a copywriter. Avi Webb: How I ended up as a copywriter is, I don’t know, that interesting. About when I left school a friend of mine was involved with a children’s museum that was just rising in Brooklyn. Kira maybe you know the area on Eastern Parkway, the Jewish Children’s Museum in Crown Heights? And they were just opening then and looking for a creative team. He knew me from camp. I had been involved in writing plays and songs and sort of the creative writing kind of guy, and pulled me in to see if I could be helpful. “So, what do you do?” I said, “Writing.” I don’t know why exactly that time, but that really became the first time that I wrote to persuade. Although I couldn’t have put it in those few words at the time. They were looking for sales, content and collateral, they were looking for membership type stuff. And different from the things I had been doing, which was like I said, creative type of writing to be enjoyed. That was the first time that I got the importance of writing things to compel and to persuade. And so, from there, I sort of kept going. Rob Marsh: So, you were doing creative writing, like stories, poetry, that kind of stuff before? Avi Webb: Yeah, a little bit of poetry and plays and story and song lyric type things. Not professionally. This was kind of as a teenager and as a counselor, that type of thing. So it’s like someone asked me where my creative experience is. That’s what I reached for it. It wasn’t so intentional. Rob Marsh: Okay. Yeah, that makes sense. And then, as you started writing copy for this client, what did you do to figure all of this stuff out? Because obviously you hadn’t been th

Our guest for the 297th episode of The Copywriter Club Podcast is Mary Adkins. Mary is an author and writing coach who helps her clients start and publish a book. She walks through her process to writing her first book and how she’s gone on to publish three. This episode is the journey of getting permission to pursue the passion project that so often gets left on the backburner and to fully embrace where your creativity takes you. And it goes like… Mary’s journey from law to fiction author in the span of a few years. The affirmations Mary kept top of mind when there was too much rejection to count. Feedback – What’s the right way to get feedback without crushing your vision? What is your first draft meant to be? The reality of how we give feedback and why it’s all wrong. How to find the topic you are meant to write about and how to open it with curiosity. Building the skill of perseverance when you feel like your story belongs in the gutter. How to create something new to your project when things get a bit dull and how it can translate to the copywriting world. Where the best place to learn how to write, edit, and pitch a novel. How much money can you really make in the book writing world? Is there room to negotiate? What’s it like to work with a literary agent? Do enneagram types affect the book writing process? The struggles that may get in your way and how to avoid them. How to properly set writing goals based on your enneagram type. The reminders you need to keep in mind during the process of writing and publishing your book. Tune into the episode or read all about it in the transcription below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Mary’s website How Much Money Can an Author Expect to Make on Their Book? Blog The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh: Do you want to write a book? We’ve interviewed a couple of book specialists on the podcast over the past couple of years, but in those interviews, we’ve focused on non-fiction books that you could use to grow your business. But a lot of copywriters want to write something a little more creative, something like a short story or a screenplay, or a novel. Today’s guest for the Copywriter Club podcast is best-selling novelist Mary Adkins, who has published three novels and, in addition to writing, helps others figure out how to write and publish their own work. This is a pretty fun discussion that got us thinking about writing something that could be turned into a movie instead of a workshop. If you listen between the lines, there are a lot of good ideas and some good advice that applies to copywriting too. Kira Hug: But first, this episode of the podcast is sponsored by the Copywriter Accelerator. This is our program designed to give you everything you need to start your copywriting business, to pivot your copywriting business if you’re changing it up, or to grow your copywriting business if you feel like you’ve hit a plateau. We have blueprints, we have structure so you know what to do, or we provide coaching and an incredible community so that you can work through and build your business with your peers and you don’t have to do it alone. We’re kicking it off in August and you can jump on the waitlist if you want to learn more about that program. Just click on the link in our show notes, and you’ll hear more information about it soon. Let’s get into our interview with Mary. Mary Adkins: I always loved creative writing since I was in 7th grade actually is when my English teacher turned me on to creative writing. I loved it and I always wanted to be a writer, but at some point along the way, I don’t know, I think I lost some confidence and felt like I needed to do something more practical and wound up in law school, which I actually think is a pretty common path for a lot of writers and a lot of creative people. I went to law school. I liked law school, I really enjoyed it. I liked being a student and I liked learning. That was a good experience, but as soon as I actually became a lawyer after law school, it was pretty clear to me immediately that it was not a good fit for me. I wanted to be writing and that’s really what I knew and as soon as I got this job, I don’t want to be doing this. I want to be writing. I pretty quickly, under a year left law completely, so that I could prioritize launching a writing career. I quit my job and went back to tutoring to pay my bills, which is what I was doing before I went to law school, and moved apartments, moved to a cheaper apartment. I was living in New York City and had to change my lifestyle to afford it. I would tutor in the evenings and I would write during the day. I didn’t know what I wanted to write. I did some freelance copywriting, I did some freelance jo

On the 296th episode of The Copywriter Club Podcast, Grace Fortune joins the show. Grace a copywriter and course strategist for copywriters who are looking to launch a digital product. She uses the C.O.U.R.S.E framework to guide her clients through the launch process, and in this episode she gives our audience an inside look at how it works. Here’s how the episode breaks down: Grace’s transition from virtual assistant to copywriter to course strategist. How she overcame her fear of calling herself a copywriter. How she used her virtual assistant experience to carry over into the launch and marketing world. Why she decided to start controlling the narrative and how it’s helped her grow her referral network. Grace’s ‘why’ for helping copywriters create offers. The C.O.U.R.S.E framework and how you can use it for your own offers. When should we launch a course or digital product? Is it ever too soon to launch a product? The importance of collecting the right data and knowing your target audience. The mistakes copywriters are making when it comes to creating and launching a digital product. Why we shouldn’t let tech get in the way of launching and overcoming the perfectionistic tech mindset. What Disney does well and how we can implement it into our business. How to keep up with client relationships and keep people coming back. How to create a better client experience – Is it as difficult as we think? The secret to better client communication and avoiding scope creep and sticking with boundaries. How to overcome burnout as a copywriter. The process of growing a microteam and communicating with your contractors. Check out the episode by hitting the play button or read the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Grace’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 255 Episode 271   Full Transcript: Kira Hug: A lot of copywriters help their clients sell courses. Some copywriters have created their own courses and still, others help their clients create courses to sell to their customers. If you do any of those activities in your business or want to do them in the future, you’ll want to stick around for this episode. Our guest today is Copywriter Grace Fortune. Grace is a copywriter accelerator graduate, a Think Tank member, and an expert in course creation. In today’s episode, she walks us through her process for creating a course and shares a ton of ideas you can use to build your own copywriting business. Rob Marsh: There’s some good stuff in this one, but first this episode is brought to you by the Copywriter Accelerator. That is our program that’s designed to give you the blueprint, the structure, coaching, and some challenges and community that will help you put together the pieces of your business and really create something that will continue to grow in the future. If you’ve done programs like Copy School or RMBC, you’ve done copywriting training and you know what you are doing as a copywriter, but you need help building the business side of your business. This is the program for you. It will help you go from overwhelmed freelancer to a fully-booked business owner. And we’re going to be launching it again, this coming August. If you want to be told about that program when we launch, make sure you get on the waitlist so that you’re first to hear about the details. We’ll link to the wait list in the show notes. Kira Hug: Let’s jump into our interview with Grace. Grace Fortune: The way that I got started was actually a few years ago. I started out as a virtual assistant working for a friend of mine who owned her own virtual assistant business. So I went on as her executive assistant, and then I basically learned so much from her. I learned all the backend things on how to run a business, including working with some copywriter clients. Working as a virtual assistant, I actually learned about you guys from one of your alumni from the Think Tank, Chanti Zak. And I started following you guys, watching what you do. And it just, it really inspired me to want to become a copywriter on my own as well as the clients that we had worked with. But I found a big fear of mine was actually calling myself a copywriter. I felt like copywriter was for the term copywriter was for people who had already achieved success, not for people who were waiting in the wings to achieve success. So as you know, when I first came into your network and joined the accelerator program, I was afraid to call myself that. And Rob, I still remember you talking sense into me and telling me that it was okay to call myself a copywriter, even though I hadn’t achieved the success levels of people like Tarzan Kay or Laura Belgray, or even you guys. Rob Marsh: Yeah. So, well, I’m glad that what I said helped bridge

Ed Gandia joins The Copywriter Club Podcast for its 295th episode. Ed is a business building coach and strategist for business writers and copywriters. He helps his client by teaching them to build habits, strategies, and techniques that help them earn more in less time. In this episode, he debunks the “sales” status quo and gives valuable insight on how copywriters can become better salespeople. Here’s how the conversation went down: Ed’s background in software sales and how it was the catalyst for his copywriting career. How Ed went from 6-figures in software sales to a 6-figure copywriting business in 27 months. The play-by-play on how Ed acquired clients with no formal copywriting training. Why he niched down and how that helped him nail his messaging. The 4 questions to decide which niche is right for you. How to tap into your current network when it feels “awkward.” What if you’re a copywriter with no sales experience… How do you close leads? The reality of sales that will change your selling game. How to lead a discovery call from start to finish with the 30/70 rule. The 5 phases you need to start implementing in your discovery calls. Should you have an expiration date on a proposal? The biggest mistakes copywriters are making when approaching potential clients. Intentions vs habits – What’s the real difference? Using the James Clear approach to habit building, so you can optimize your time. How to add CEO time into your business and how Ed puts it into action in his business. The Freedom Triad – How it will help you make more in less time. Why Ed became a coach and his most common struggles running a high level business. If you want to improve your sales skills, this is the episode you want to listen to. Hit play or check out the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Ed’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 81 Episode 204 Episode 283 Full Transcript: Rob Marsh: Today there are a bunch of podcasts about copyrighting, but when we started this show more than five years ago, that was not the case. Can you believe it’s been five years by the way Kira? Seems like a long time. Kira Hug: It seems like 25 years. Rob Marsh: Yeah. At least. At least. Time flies when you’re having fun. Back then, there were only a couple of people who recorded podcasts specifically to help copywriters get better at this thing that we all do and one of those people was copywriter and coach, Ed Gandia. Ed’s been sharing what he’s learned from being a copywriter for longer than we have. And like us, he’s nearing almost 300 episodes of his show. Sometimes interviewing other successful writers and other times teaching important business skills. And today we thought we would invite him onto The Copywriter Club Podcast to talk about his business, how he got started as a copywriter, and what he does as a coach, and also to share his best advice for copywriters ready to build bigger, better businesses. Stick around because we think you’re going to want to hear what he had to say. Kira Hug: But first, this episode of the podcast is not sponsored by The Think Tank. Rob Marsh: What? Kira Hug: It’s actually sponsored by the Copywriter Accelerator. A program designed to give you the blueprint, structure, coaching, challenges, and community you need to accelerate your business growth in four months so you can go from feeling like an overwhelmed freelancer to a fully booked business owner. If you have any interest in this program, you can jump on the waitlist to be the first to hear details about the program when it opens in August. We’ll link to the wait list page in the show notes. Rob Marsh: Yeah, you’re definitely going to want to learn more about that. Okay. So let’s get to our interview with Ed. Ed Gandia: This is not what I necessarily wanted to do when I grew up. It’s not that I didn’t want to do it, but it’s not something I thought of doing. I think so much of it stemmed from my success early on. I came from the corporate world. I was in software sales and in other sales environments. I was fortunate enough at the time … I didn’t think so, but I was fortunate enough to work for companies that really didn’t do much for me in terms of providing me with marketing support. So I had to learn how to generate my own leads and find my own opportunities and a big part of that involved writing better marketing materials and sales letters and sales emails. And to me, it was really cool because that was selling on paper so to me it was still selling. Because of the way I am, I am intrigued by this idea. I want to get better. Some of what I’m doing is getting results, but I want to do better. And I started buying books and taking courses and didn&

On the 294th episode of The Copywriter Club Podcast, Nicole Morton joins the show to talk about her experience in product development and how it’s helped her build her copywriting career. From creating products to qualifying them in the current market to writing copy for them, Nicole laid out the whole process. Here’s how the conversation went: How Dollies helped Nicole get her start in the product development industry. From idea to store shelf – How to qualify a product to get into the market. How product development can translate to building a copywriting business. The current trends in the copywriting and marketing industry. How to look for trends in your industry. Creating ideas for a product – How do we actually start coming up with ideas? The practical application for brainstorming names for your products. How to uplevel and refine your current skills as you build new ones. Identifying which of your skills are transferable and how you can leverage your background. Client acquisition – How to create a referral system. How to package “ideas” and “strategy” for clients. When it’s a good idea to go back to working a full-time job – Is it a setback? How to reframe “failure” and turn it into a positive. The benefits of going back into the workforce and how it can help you become a better writer and business owner. How to balance working a full-time job, a business, and personal life. Gamification – Can we add it into our business and personal life? What Disney does well and how we can add it to our businesses. Why we shouldn’t underestimate the skills that comes naturally to us. Tune into the episode by hitting the play button or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Nicole’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 124 Episode 201   Full Transcript: Rob Marsh: I’m pretty sure it was Eugene Schwartz, who first suggested that copy isn’t written, it’s assembled. And a lot of copywriters have jumped on that statement, believing that the work that we do really isn’t all that creative. It’s like playing with an erector set or a LEGO kit. You’re just putting together a bunch of preexisting pieces to get the end product that will resonate with your customers. But that’s just not true. Yeah, we need to draw on research and connect with the conversation already going on in our customer’s heads, but creativity plays a really big part in creating the magic that makes that connection happen. Our guest for today’s episode for The Copywriter Club Podcast is Copywriter Think Tank alumni member and master of ideas, Nicole Morton. And what she shares about brainstorming, product development, having better ideas will help any copywriter improve the work they do. Kira Hug: A quick announcement. This episode is sponsored by The Copywriter Think Tank that- Rob Marsh: Surprise. Kira Hug: So surprising. That is our mastermind-slash-coaching program, where you could have access not only to the two of us, but also to our team of coaches so that you have all the support you need as you build your business and create new revenue streams, create new products, create new offers with our mindset coach, our systems and growth coach, me and Rob. We don’t really have a name as far as the coaching that we do. But what would you say that the two of us specialize in? Rob Marsh: Well, I think we are really good at helping people see the potential in their business and coming up with new ideas of how to grow in new ways. So whether it’s building your authority and getting yourself in front of different, better ideal clients, or whether it’s adding some new product or service to your business. We’re just really good at helping people identify the parts of their business where they could start to make really big strides. And I think as well, we’re good at helping them set goals, keeping them accountable and moving in a new direction or expanding the direction that they’re moving in. Kira Hug: Yeah. And I think I’m good at pushing people. I don’t know Rob if you agree or disagree, maybe I’m actually not, but I think I’m good at it. I just like to push people out of their comfort zone and that’s what we also do in the Think Tank. We will push you out of your comfort zone. Rob Marsh: Yeah. There’s no doubt about that because when people are saying, well, I’m thinking about doing this in a couple months or what if I do this next year? And you’re always the one like, what’s stopping you from doing it now? Let’s put the plan into place so that you can actually do it. What resources do you need? What team members do you need? What support can we offer? How do we do it? And you are really good at that. Kira Hug: And i

On the 293rd episode of The Copywriter Club Podcast, Marcella Allison comes back on the show. When she first joined the show, she was in the midst of building The Mentoress Collective, and now after 7 years, it’s time for her to pack it up and leave behind a legacy. In this episode, she talks about her decision to move on and the chance you have to get your hands on what she’s built for a steal. Here’s how the conversation breaks down: What was The Mentoress Collective all about? The difficult decision that entrepreneurs are faced with when growing their brands and businesses. What’s changed in the marketing space since the beginning of The Mentoress Collective? Step by step tips to find a mentor – The do’s and don’ts. Is it possible to have too many mentors? The real difference between a copy chief and a business mentor – Which do YOU need? How the most successful copywriters use these two things to create high-converting copy, and how you can use them too. The attitude you need to take on when editing your copy. The three types of entrepreneurs – Which one are you? How are we supposed to balance learning, success, failure, and accomplishment all at the same time? Are you ready for an agency? The difficulties that come with being a solopreneur and entrepreneur – Are they the same? How to embody someone that would demand the rates you want to ask for. Practical advice on supporting yourself during an extreme transition or pivot in your business and life. Why it’s important to allow a time period of business grief and choosing possibility. How you can change the vehicle in which you give rather than give up what you love. Be sure to tune into this episode all about change and rediscovering passions. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Marcella – Bundle 1 Copy breakdowns Marcella’s Legacy of Success – Bundle 2 The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 48 with Marcella   Full Transcript: Rob Marsh: We talk about success a lot on the podcast. We’ve interviewed lots of copywriters who have built thriving, six-figure businesses. We’ve even talked to a few people who have made more than seven and eight figures in their business. They’ve shared the habits and processes, and even the luck that they’ve had along the way, but we don’t talk a lot about failure or quitting. So today’s podcast is a little different. Our guest for this episode is our friend A-list copywriter, Marcella Allison. In addition to writing dozens of successful promotions in the financial industry over the past few years, Marcella has spent much of the last seven years building a community to help mentor and support women in marketing. Originally, it was called Titanides, and now it’s called the Mentoress Collective, but recently Marcella made the decision to close the doors on that venture, and this episode focuses on that decision. We also talked about mentoring, pay gaps, and what comes next. There’s a lot to learn from Marcella’s story and her decision, and we hope that you’ll stay to the end when Marcella makes an offer that we think is almost too good to be true. Kira Hug: But it is true. It’s too good to be true, but it is true. And this is actually the last day before the price increases for the Think Tank, our mastermind. If you listen to the podcast, you’ve heard us talk a lot about the mastermind over the last few months. If you have any interest in it, today would be the best day to reach out to our team and find out if it’s a good fit for your business so that you can jump in there before our retreat, before our virtual retreat on June 9th and 10th, and before the price increases. You can find out more at the copywriterthinktank.com Rob Marsh: And just a note about this episode, because we’ve recorded it just in the last couple of days, we are not adding any commentary throughout this interview this week. So let’s just listen to Marcella’s story and her decision to close her latest business. Kira Hug: All right. So, Marcella, it’s been a while since we chatted with you on the podcast. And more recently, we did speak with you at TCCIRL back in April, but a lot has changed for you since we last saw you. Can you just give us a quick update on a couple of the small changes you’ve made in your business? Marcella Allison: So I made the decision at the start of this month to close down the Mentoress Collective, which was formerly the Titanides, and to not be an entrepreneur in that way right now, and to go back to being more of a solopreneur, working on different projects and with different communities. But I made the very difficult decision to shut down the membership at the start of this month actually. Rob Marsh: We should actually back up a little bit because I think

Jocelyn Brady is our guest for the 292nd episode of The Copywriter Club Podcast. Jocelyn is a brain and story coach who helps her clients create more out of their lives. She is a former copywriter whose fascination with neuroscience led her down a new path. Here’s how the conversation goes: Pig brains – How the heck did they encourage Jocelyn to go down a path of neuroscience? How tragic events can change the direction of our lives and careers. How Jocelyn built her copywriting business and agency by accident and worked with big time clients like Nokia, SunTrust, and Prudential. How persistence is key to building a successful business and why you should think of your business as an experiment. Making a more interesting ‘about’ page and how to get people curious. Is everyone a natural storyteller? Jocelyn’s S.T.O.R.Y framework and how you can apply it to your own stories. Where do most copywriters mess up when telling stories? The key to driving the sale versus justifying a purchase. What are B.S., and how can we Making big pivots in business – How can we effectively make it happen? When it may be a good idea to pivot your business. The #1 struggle in pivoting. Books and resources Jocelyn recommends to start your own brain journey. How to incorporate more play into our lives, and why it’s so important for our livelihoods. Deathbed you – What does that mean and why is it important to Jocelyn’s messaging? How Jocelyn attracts people into her programs – Going from tangible deliverables to intangible results. Take an introspective look at your brain and check out this episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Jocelyn’s website Tiny Habits by BJ Fogg Words Can Change Your Brain by Andrew Newberg The Brain That Changes Itself by Norman Doidge Huberman Lab Podcast Play By Stuart Brown The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM   Full Transcript: Rob Marsh: It doesn’t matter if you write copy or content or whether you work on marketing strategy or sales. Pretty much whatever we do as writers depends on understanding human behavior and the way people think. The more we know, the better we can communicate. And our guest for today’s episode of The Copywriter Club podcast is a former copywriter and current brain coach Jocelyn Brady. She stopped by to help us understand how the brain works, what it takes to create curiosity to tell stories, and how you can keep your reader engaged long enough to deliver your message. Everyone who communicates as part of the work that they do will benefit from listening to what Jocelyn has to share in this episode. Kira Hug: A quick PSA, The Copywriter Think Tank price tag will increase this June. So if you have any interest in joining us inside this mastermind, don’t wait; apply today. We are so excited to introduce some of our newest members in the Think Tank to the entire crew this June during our two-day virtual retreat on June 9th and 10th. It’s coming up fast, so again, if you’ve had any interest in the Think Tank, now is the time to apply. Head over to copywriterthinktank.com to learn more. Rob Marsh: All right. Let’s get to our interview with Jocelyn. Jocelyn Brady: This is a long circuitous journey, I think. But I’ll say that the first time I was really that my brain went, “Wow, what brains can do,” was… Well, the first time I held a brain was in grade school when we were dissecting a fetal pig, and I really needed to see its brain. That was not part of the assignment. We were just looking at its organs. And I was like, “But that’s crazy. We’re not seeing the part that powers all the parts.” So I was the sole student there with my hacksaw, just determined to see this thing’s brain. That stuck with me. And then later, a couple of decades later, my dad had a stroke and he had lost his ability to speak. And I was just like, “What? This guy, who’s this brilliant storyteller and poet and a lyricist and hilarious, and would always say things like, ‘I’ll tell you when you’re older,’ when he got to the really juicy part of stories.” And I’m like, “But I need to know this ends.” So when that happened, I really wanted to know what is going on in his brain and what’s possible. And that’s how I learned about neuroplasticity. The brain is magical. I like to call it a magical asset, which we can get to. But the fact that even a physically damaged brain can learn to rewire or create new connections. So my dad got his ability to speak back and to tell dad jokes and to still say, “I’ll tell you when you’re older.” I’m pushing 40 now. So I don’t know how old I have to be to get to the good parts, but… So these are like backstory context. It wasn’t unti

Lander Sulser is our guest for the 291st episode of The Copywriter Club Podcast. Lander is a marketing strategist and launch copywriter who helps her clients optimize their offer using her signature framework. Whether you’re trying to help your own clients with their offers or you’re creating your own, be sure to tune into the episode. Check out the conversation: Not knowing how the hell you get to your dreams, but you know you have them. The benefits of using mastermind to leverage your skills and business. How you could get the “in” with big names in the industry by knowing one person. The other benefits and value you can provide as a copywriter other than just the writing component. The process of creating the name for your offer. How to create an irresistible offer in 4 simple steps. What has changed in creating offers since the pandemic? How to hone in on your BIG promise, so your message isn’t diluted. The guarantee – How should we approach it? What we shouldn’t be doing when launching our products. How to create exclusivity around your VIP offer. The better way to craft your USP to stand out from the crowd. Creating purpose for every copy element you’re providing for your client. DFY vs DWY copy services – what’s best for YOUR business? Boundaries you should be setting as a consultant or mentor. You aren’t (always) the ideal client… create the separation. The secret to the end of research and learning during copy projects. Being nicer to ourselves – How do we rewrite the stories we’re telling? Implementing systems and processes will do w h a t for your business?! Why white space in your calendar will create a better business. How to build authority as a highly-sensitive person. This is a not-to-miss episode. Be sure to press play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Lander’s workshop The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 205 Episode 266   Full Transcript: Rob Marsh: You’ve probably heard the marketing equation 40/40/20. More than one of our guests on past episodes has mentioned it. 40/40/20 represents which parts of promotion are responsible for the sales. 40% comes from your list or your audience, making sure that you’re talking to the right people. Another 40% comes from the quality and value of your offer. And the final 20% comes from your copy, the message that you use to sell the offer to the right audience. And if you’re talking to the right people with a great offer, you’ll almost certainly succeed, even if the copy isn’t that great. Conversely, if your offer is bad, even the best copy won’t do much to salvage the promotion. All of that is a long way to introduce our guests for this episode of The Copywriter Club Podcast. Copywriter and marketing strategist and Think Tank member Lander Sulser. Lander’s specialty is helping her clients dial in an irresistible offer that customers can’t say no to. It’s a superpower that every copywriter needs to have. So you’ll definitely want to stick around for this episode. Kira Hug: Before diving into the interview with Lander, this sponsor for this week’s episode is the copywriter Think Tank. Rob Marsh: Surprise. Kira Hug: Shockingly, it’s the Copywriter Think Tank. It’s a part mastermind and part coaching program, and it’s designed to help copywriters dive deeper into their businesses and explore new ideas that maybe they didn’t even think were possible. With our two new coaches, Linda Perry and Jonnie Stellar, you’ll get personalized focus on systems and mindset. In addition to strategic coaching and support from the two of us. If you’re looking to create a new offer or program, scale your income, launch a book, or maybe even a podcast, the Think Tank could be your next step to making it happen. And if you want more information, head over to copywriterthinktank.com to learn more. Rob Marsh: All right, let’s get to our interview with Lander Sulser. Lander Sulser: As a writer today, I have client’s clients, course creators in the online space that I write copy for. And then, occasionally, I’ll have students that I coach by creating an irresistible offer. And I’ll do that from my little basement office in my home. I love working from home and hearing my kids around the house. So that’s how I’m making money right now. Rob Marsh: So I think a lot of people hear you say, I work with high-end coaches, and think, oh, that’s awesome. I’m just starting out. How do I connect with those kinds of clients? I’m curious, Lander, how did you find your first clients and how did you ladder up to these higher-paying bigger projects in your business? Lander Sulser: Beautiful question. Yes. I remember feeling like how do you get there? In the

In this special edition of The Copywriter Club Podcast, we’re joined by our three coaches inside our Think Tank Mastermind Program. Tamara Glick, Linda Perry, and Jonnie Stellar share their own experiences inside the Think Tank, and how they now support members inside the program through their expertise in mindset, systems, and community. Here’s the breakdown of the episode: How each coach grew their business with the support of The Copywriter Think Tank Mastermind. Gaining insight on what you don’t know through camaraderie. The permission being inside a mastermind can bring you. The specific stories copywriters tell themselves that’s holding them back from business growth and expansion. How not having these specific systems and processes in place are holding copywriters back. Delegation and burnout – how copywriters are self-sabotaging their success. The hand-off anxiety that can come with hiring a team and how to avoid it. How to avoid analysis-paralysis and information overload, so you can set up your business for optimal growth. The network of support you gain by joining a mastermind group (The Think Tank) ; ) What’s the difference between being a visible copywriter and one who hides behind their words? Gaining visibility in business and overcoming the fear of standing out. How even the most introverted copywriter can gain visibility in their niche and become an authority. Why courage has to come before confidence. Who would win at beer pong… Kira or Rob? The benefits of going to in-person retreats. Check out the episode or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Linda’s website Jonnie’s website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform   Full Transcript: Kira Hug: Okay. So, we are going to kick this off with our special guests, all of you, and I want you to just introduce yourself by sharing of course, who you are, but your role in the Think Tank. What you’re doing in the Think Tank to help the members and maybe share a credential or two. Just brag a little bit about why you’re so incredible at what you do. So, let’s kick that off with Linda. Linda Perry: All right. Thank you for having me on. I am Linda Perry. I call myself a success strategist these days, and really what that means is that I combine the tools of mindset and some business strategy to help people bust through some of their blocks and take their business to the next level. I joined the Think Tank really to be that mindset coach to help people really bust through some of the stories they tell themselves so that they can actually achieve bigger goals and do the things that they set out to do. And so far it’s been a pretty new role, but it has been a blast. And one of the things that I think makes me really good at what I do is I’ve worked with hundreds of business owners in different areas, but I have an ability to really see where those blocks are quickly and allow people to really implement the tools they need to move past them. I like to think of what I do as sort of this active learning lab, and part of what I love about being in Think Tank is that it is an active learning lab. They get to see in real-time how their blocks are standing in their way and really work toward taking steps. This isn’t like therapy. This is really about taking actual steps that allow you to grow and become that person that you’ve always imagined in your head and achieve that kind of success you want. Rob Marsh: And I should add, Linda, because you didn’t say it, but you have worked as a copywriter. You’ve built a six-figure copywriting business in the past. You’ve been through all of the copywriting trainings. And so not only have you built a business like so many of the other people in the Think Tank, but then you also bring the mindset approach. And so you know where the struggles are because not only have you coached tons of copywriters through them, but you’ve been through them yourself. Linda Perry: Oh, yeah. That. I forgot about that, right? But it’s true. I think I’ve seen every single kind of block as a copywriter, and I think you guys have seen them with me, and it’s really been helpful to really see the stages and allow people to identify them in a much clearer way. Kira Hug: Let’s jump over to Tamara, one of the first coaches we added to the Think Tank. We call you our Cruise Director. Tamara, can you introduce yourself? Tamara Glick: Hi, I would love to. Hello, I’m Tamara. I am a brand stylist and marketing strategist. I joined Think Tank, I think my year was three years ago now because I was really trying to find a way to bridge all of my interests and see if that actually even made sense and started coming in as being a copywriter and wanting to give up the styling side of my hist

Hollie Tkac joined The Copywriter Club Podcast for episode 289. Hollie is a copywriter for coaches in the online space who has built her multiple six-figure business on DFY copy. She shares her experience in creating sustainable income without the 50+ hour work weeks and how other copywriters can build a business that works for them. Here’s how the conversation breaks down: The importance of building your network and how it can translate into 50% of your income. How Hollie transitioned from coaching into copywriting for coaches. The benefits of hiring a coach and how to find the right one for you and your business. Transferring skill sets from coaching to copywriting. Steps to developing self trust and stepping into your sense of worthiness. Having 6 coaches at once and determining which coaches could help you get to where you want to go. How to get the most out of your coaching programs, so you see a return on your investment. Hitting six-figures in the first year of business – How did it happen? Should you add retainer clients to your business model? How to hire junior copywriters and how to effectively work with them. The wrong way to charge for your copywriting services. Creating a strong client relationship and building trust can lead to this. Where do most coaches struggle and how copywriters can help them. When are business owners ready for a copywriter? Systems and processes to use when working with a team and keeping things organized. Client work vs working on your own business – Where’s the balance? Creating financial projections and how to plan for the future of your business. If you’ve been thinking about adding retainers to your business or hiring a team to help scale your business, be sure to tune into this episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Hollie’s website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 253   Full Transcript: Kira Hug: If you’ve ever questioned whether or not you could make six figures as a copywriter without creating and selling products, courses, or group programs on the side, this episode is for you. In this conversation, we’ll speak with copywriter, Hollie Tkac, about how she niched down and grew her Done For You copywriting business with just that; copywriting. We talked about Hollie’s approach to retainers, hiring, and working with junior copywriters, and a few best practices for running a successful copywriting business. Rob Marsh: Before we jump into our interview with Hollie, this podcast is sponsored by the Copywriter Think Tank. That’s our mastermind for copywriters and other marketers who want to think outside the box, build new offers, and add revenue streams to their business. We’ve recently added a mindset coach and assistant coach to help members of the Think Tank make more progress than ever before, and it’s not cheap, but given the results that Think Tank members experience after they join the program, it is absolutely worth it. If you are earning three, four, five thousand dollars or more consistently in your business, go to copywriterthinktank.com to learn more. Kira Hug: Okay. Let’s hear from Hollie about how she got her start as a copywriter. Hi, Hollie. Well, let’s kick off with your story. How did you end up as a copywriter for Coaches? Hollie Tkac: Yeah. Really, it all came down to networking actually, and I still think to this day that’s one of the main ways I’ve built my business. What happened was originally I wanted to be a coach myself, and this is in like 2015, so I joined a bunch of programs and things like that and just took that leap to invest in my business. From that, I ended up making connections and people were liking what I was putting out for my own coaching business I wanted to start at the time and they asked me to write copy for them. I ended up saying yes to that because I was having such a hard time with the selling piece of having a coaching business. I’d write the copy, but getting people on the phone was a little bit scary for me at first, so I wasn’t really having a lot of success with that, but for some reason, the copy was easier for me to sell and say yes to. Then it just kind of started snowballing from there. I ended up getting some key clients, even two clients I still work with today, from being in some masterminds and programs initially back in the beginning, and they’ve been like almost 30 to 50% of my revenue over six years, just those few clients alone. Those connections I made have really grown into something cool. It sort of started that way through community. Rob Marsh: Yeah. I love that. I actually want to talk a little bit more about the whole pulled into coaching, because I think copywriters, in at least a pretty major way, we are all coaching our clients in some things and how to

Allison Carpio is our guest for the 288th episode of The Copywriter Club Podcast. Allison is a copywriter, analytics specialist, and food aficionado who breaks down what it means to overcome the headtrash that is holding us back from creating and doing what we truly want. In this episode, you’ll find out the importance of staying in alignment with your values, plus… Starting a freelance career while working a full time job. The mindset blocks and headtrash that stands in the way of pricing. The benefits of being in paid communities and high level masterminds. How to leverage your network and build your authority. Different support systems for your business – which ones do you need? The 3 steps to identify what is holding you back and how to overcome it. Building a “team” of supporters to work through perfectionism and fear of instability. Accelerating success and making business more fun and energetic. How Allison shifted the way she talks to her own audience and why that shift happened. Shifting your beliefs while shifting your business – How’s it done? How to build your email list with warm leads. Where to look for your collaboration opportunities. Crafting your welcome sequence like a private 1:1 dinner. Shaping your VIP day – How can you get more done in one day? The new challenges that entrepreneurs face as their business grows. Hit that play button below, you’re not going to want to miss it. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Allison’s website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 234 Episode 258   Full Transcript:  

Keina Newell is our guest on the 287th episode of The Copywriter Club Podcast. Keina is a financial coach who helps professionals and solopreneurs with their money. With over $75,000 in student loan debt on a teacher’s salary, Keina knew she had to make a big change if she was ever going to achieve financial freedom. Whether you want to pay off debt, save and invest money, or a bit of all three, this episode will give you practical tips on doing just that. Here’s how the conversation goes: A career that is passion aligned but also helps you accomplish financial goals… real or myth? What is the purpose of money in our lives? How to backwards plan where you want to be financially. The steps to getting granular with your financial goals. Why you should pay yourself as an employee. 3 types of budgets and how to break them down. When to start building a financial system. An emergency fund for business vs personal. Taking a leap vs safety first: which are you? How to plan for expenses that come with being self employed. Where should we be investing when we DO have money to invest? How to create a money hell YES and a hell NO list. Why this one thing will impact your investment style. What about debt? Where does it fit into our financial plan? How to reframe your mindset around debt and change the money stories we grew up with. What it really means to charge less for your skills and how it will affect your future. 3 questions to ask yourself when deciding whether to cut down vs earn more. How to decide where your financial gap is. What to think about before hiring contractors. Why you need to start dating your money. Budgets – what’s that all about anyways? How to actually reach your financial goals. Financial tips for beginners – what are the first steps? How to start up money conversations with business partners. This episode is full of actionable steps to further our financial journeys, be sure to hit play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Keina’s website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 110 Full Transcript: Kira: All right. Keina, let’s kick this off with your story. How did you end up as a financial coach? Keina: I, I think my, my go-to answer is that God has a sense of humor, uh, which has been the theme my entire life, but I ultimately got into financial coaching because I was really looking at what did I enjoy doing? And one of the things that I really enjoyed was budgeting, and in my own personal story, um, I graduated college and with a lot of student loan debt. And in addition to having student loan debt, I actually joined Teach for America, which anyone who knows anything about teachers teaching is not like the highest-paid position in the world. And at that time, I was making probably like $30,000 a year and trying to figure out how could I actually do something that felt very passion-aligned but also be able to work towards buying a home, saving money and paying down student loan debt. So it was like through my own personal journey of budgeting and figuring out how to buy a house, how to make more money. And that progress over, over a decade, got me into the financial coaching space. Rob: So as you’ve been coaching Keina and working with people on their own finances, where do you see the biggest opportunities or the starting point where we need to be thinking more about our finances? Keina: I would say really knowing the purpose of money in your life. I always encourage people to think about when you’re 80 years old, like, what do you wanna have achieved? And I think sometimes people think it’s like a silly question, but I don’t think that we actually kind of press pause to think about why are we doing the work that we’re doing right now? Like, what is it in service of? Um, and so when you’re 80, what does life look like? And, and really thinking about, okay, so if I am going to achieve those things, which generally people talk about, you know, wanting to be retired, I have grandkids I’m able to travel. Like, what does that actually mean for where you wanna be maybe five years from the current point in time? What does that look like for a year from now? What does it mean six months from now? But really starting to, I identify for me, what looked like financial goals. Like maybe it looks like, you know, you wanna save a certain amount of money. Maybe it looks like you are thinking about a home buying process, but I think we actually have to start to conceptualize and kind of backwards plan where we desire to be financially, so we can decide what we actually wanna work on in the here and now. Rob: So can we take that to an example level? Like what do, if let’s say that one of my financial goals is to buy a home or, you know, maybe it’s to travel more? Li

Carline Anglade-Cole is our guest on the 286th episode of The Copywriter Club Podcast. While Carline has joined the show before, in this episode she gives us the inside scoop of creating a Youtube channel, writing her second book, and lessons we can all use in our lives and business. Check it out: Why Carline decided to channel her content on Youtube. What it takes to get started on Youtube + how to use copy skills to grow your channel. How a thumbnail is like a lead. Why Carline is giving away free content vs paid content. Carline’s Youtube strategy for maximum views. How copywriting has radically changed her life and surprises along the way. The process of shifting gears and getting out of your own way. The difference between selling physical products vs digital products. Why it’s a good idea to rechannel yourself to find things that excite you. Carline’s inspiration for writing a second book about lessons, mindset, and advice. How this ONE tip could change the way you view your copy. The importance of finding a support system that encourages you – but what if it’s not your family? The #1 mistake Carline sees copywriters making and how to fix it. Kira and Rob’s favorite chapters of Carline’s book: Your Copy Sucks, You Don’t. How Carline organized all her ideas to create her second book. If you’re thinking of broadening your reach by writing a book or starting a Youtube channel, be sure to tune into the episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Carline’s website Carline’s book The Copywriter Club Facebook Group The Copywriter Underground Our first episode with Carline Episode 65 Full Transcript: Rob Marsh: Back when I worked a real job and I’m putting air quotes around “real”, I used to dread Mondays. In fact, when Sunday afternoon would come along, I’d start getting that feeling of dread in my gut and just really wasn’t looking forward to work. And I think that’s a pretty common thing among people who work regular nine to five jobs. Maybe you felt it yourself in fact. But since switching to copywriting and starting my own business, I can’t recall ever feeling that Sunday dread. And I think that goes away when you truly love what you do. That’s something that we share with our guest for today’s podcast, Carline Anglade-Cole, and as you listen to what she shares, you’d probably agree that Carline is very obvious that she loves what she does. She’s excited about writing, about teaching and about sharing the lessons that she’s learned over her career as a copywriter. I get excited every time I talk to Carline. And I think that you’re going to want to stick around to hear all the great advice that she shares in this episode. Kira Hug: Before diving into the interview with Carline, the sponsor for this week’s episode is the Copywriter Think Tank, which is our mastermind and coaching program that helps copywriters dive deeper and really explore ideas they didn’t think were possible, and act on them. And we’re really excited to introduce new coaches inside this mastermind experience. We’ve welcomed a mindset coach and a systems coach into the program so not only do you have our support and our feedback, but these other brilliant coaches in there as well. Linda Perry is the mindset coach and Jonnie Stellar is a systems coach. And what I’m really excited about right now in the Think Tank is that we are planning our upcoming retreat in Washington, DC, this June. And there’s nothing better than getting this mastermind together in person. We were just together in Nashville, Tennessee for TCCIRL for our retreat there. And I’m excited to host a party at my house in DC for the Think Tank members. So we’re looking forward to that. And if you have any interest in being part of a mastermind, like the Think Tank, you can head over to copyrighterthinktank.com to find out more information. Rob Marsh: Yeah. There’s never really been a better time to join the Think Tank than right now. And I’m so excited your parents are going to be out of town and we can have a party at your house. We’ll have the whole high school over. Kira Hug: Oh, it feels like that, doesn’t it? Rob Marsh: It does. All right. Let’s get to our interview with Carline. Carline, so tell us… So this is not your first time here on the podcast. So we’ve already kind of been through your story and know how you came about and almost really created this career for yourself, but we brought you back because you’re doing some interesting new things in your business over the last couple of years, the books, especially what you’re doing with video, the tribute to Clayton. Let’s talk about all of that stuff. So what’s been going on for the last 12 months or so? Carline Anglade-Cole: Thanks, first of all, having me bac

Tyler J. McCall guests on the 275th episode of The Copywriter Club Podcast. Tyler is an Instagram Marketing Strategist and Coach for entrepreneurs who want to build and grow their business online. With social media being at the forefront of so many businesses, Tyler shares his experience dealing with burnout and how entrepreneurs can use social media more intentionally. Take a peek at our conversation: Why Tyler founded onlinebusinessowner.com. How his nonprofit careers kickstarted his entrepreneurial endeavors and how he became the go-to Instagram marketing expert. Should you leave the community you’ve become accustomed to? How to find the right coach and community for you, your business, and your values. The process of healing from a previous business and starting another. Why it’s a good idea to unlearn old beliefs before jumping into something new. How to deal with harassment online – actions and steps to take. Repairing your reputation online – is it possible? The double edged sword of social media. How do you know if you’re burned out + how to fix it. The future of social media and how to not lose yourself in it. The potential of podcasting and the forgotten blog… is it still a thing? A guide to unplugging from social media. The reality of starting a media company and how to monetize when your offer is free. The process of building your writer’s muscle. How to regain trust in yourself and your gut feeling. Building a small but mighty team for business growth. If you want to use social media with intention and avoid burnout, tune into the episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Tyler’s website The Copywriter Club Facebook Group The Copywriter Underground Episode 177 Episode 191 Full Transcript: Rob Marsh: Social media. We’ve had a lot of people on the show to talk about their approach to Facebook and Instagram, Twitter, Pinterest, LinkedIn. It’s almost as if you can’t build a copywriting business these days without spending serious time on social media. And while that may not be strictly true, you can, but it’s becoming less and less common. Our guest for today’s podcast is Tyler J. McCall. Tyler’s gone through a bit of a transition when it comes to using social media for his business over the last few months. It used to be the main focus and now it’s not. And if you struggle with social media as a business building tool, or you’re interested in using it in a more sustainable way, you’ll want to stick around for this interview. Tyler also shared how he’s reinvented his entire business over the last year, how to deal with trolls and people that are harassing you online and overcoming burnout. Like we said, you’re not going to want to miss this one. Kira Hug: Before we dive into our interview with Tyler, the sponsor for this week’s episode is the Copywriter Think Tank. It’s our mastermind coaching program that helps copywriters dive deeper and explore ideas they didn’t think were possible and act on them. We’re introducing two new coaches inside the Think Tank who focus on systems and mindset, so members have the opportunity to ask for support from multiple coaches. If you are looking to create a new offer or program, product, scale your income, maybe launch a book, maybe launch a podcast, the Think Tank could be your next step to making it happen. If you want more information, head over to copywriterthinktank.com to learn more. All right, let’s get into the interview and learn how Tyler ended up as the founder of onlinebusinessowner.com. Tyler J. McCall: I’ll give you the shortest version possible. I left my nonprofit career back in 2015 to start my own online business after having a bunch of side hustles before that. And the first business I started was a marketing agency with a really close friend. And that’s where I really started learning about online business and running my own business full time. And eventually that marketing agency, we started specializing in Instagram marketing, and then I became a go-to Instagram marketing for local businesses, and then I started coaching and consulting. And then in 2017, I took all that experience and knowledge and all of my experience from the nonprofit world. I was also a political and community organizer before that, and put that into my first membership site called Follower to Fan Society. And at the time of recording this episode, beginning of 2022, Follower to Fan Society is almost over. We have just a few more months left of delivering content and coaching in that community and then we’re closing it forever. So a four year old membership which, I don’t know about y’all, feels like, I don’t know, decades in the online business world, with how fast things change and people change their businesses. But that’s what I’ve done for the past four yea

Charlotte Davis is our guest for the 284th episode of The Copywriter Club podcast. Charlotte is a Dubsado Strategist and Business Operations Consultant, and in this episode she breaks down the best way copywriters can use systems in their businesses to create a high-level client experience and maximize their time and energy. Here’s how the episode goes down: How Charlotte transitioned from OBM to Dubsado wizard. The difference between OBM (Online Business Manager) and VA (Virtual Assistant), PLUS when you’re ready for each. Are you ready for a Systems Strategist? Why you need to pull your processes out of your head and into a system. What can be automated in Dubsado? The one thing business owners forget or feel awkward doing. Honeybook vs. Dubsado – what’s the dif? Should you set up your own Dubsado or hire an expert? The process of hiring a professional in your business. Best practices for client management while using automation – is it possible? The 3 system standards service providers need to implement into their business ASAP. How automation helps copywriters get out of their own way. The 5 part process to making high-converting proposals. Managing productivity and managing boundaries… Can the two coexist? The method to a better discovery call. How Charlotte manages her team and what she outsources in her business. The mindset that comes with being afraid to do something. Self care practices that keep Charlotte loving what she does and help her manage her energy. The future of the online marketing space means no more cowboys. How Harry Potter and business are the same. If you need clarity around creating systems and processes, be sure to hit the play button or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Charlotte Isaac’s website The Copywriter Club Facebook Group The Copywriter Underground Episode 44 Episode 207   Full Transcript: Kira Hug: We’ve noticed a growing trend in the copywriting space. More and more copywriters are up-leveling their systems and creating automated client experiences that far surpass the somewhat sloppy back and forth that typically takes place in the inbox. Today’s guest for The Copywriter Club podcast is system specialist, Charlotte Isaac, and she lets us look under the hood of her business. We nerd out on automations, Dubsado, and client management. So if you’re trying to automate the processes in your business and maybe, just maybe you’d like to hear Charlotte’s number one business lesson from Harry Potter, you won’t want to miss this episode. Rob Marsh: I’m feeling attacked Kira, based off that intro. I’m the guy with the sloppy back and forth in the inbox. If you’re listening to this podcast on the day that it was released, that means that we are currently in Nashville at The Copywriter Club In Real Life, hanging out IRL with some of the best copywriters in the world. And we’re sharing with them some of the changes that we’re making to The Copywriter Think Tank here in the very near future to make it better than ever, like introducing two new coaches to the group. So that members don’t just depend on us, but have access to specialists and things like systems and mindset. The Think Tank is our mastermind coaching program that helps copywriters take their business to the next level, whatever that means for you, that might be a larger income number, it could be creating a new program or a new offer for your clients, it could be launching a podcast or writing a book to grow your authority, whatever you are ready to accomplish next, we’ll help you do it in The Copywriter Think Tank. Go to copywriterthinktank.com to learn more. And let’s get to our interview with Charlotte Isaac. Kira Hug: All right Charlotte, let’s kick this off. How did you end up as a business operations consultant? What is your story? Charlotte Isaac: It’s a bit of a roundabout one. Probably like a lot of people in this online space, I worked in creative agencies in my traditional offline job. And when I started my own business, I thought I would do a very similar thing. So I started working as an OBM, I really loved it, but I realized after a while that a lot of people in that space don’t really need an OBM, what they need is a really, really solid system to look after them and look after their clients. And once they have that in place, their business can kind of run on autopilot. So I kind of got dragged into it by my clients, I guess. Rob Marsh: So what were you doing before that? What was the thing that you were working on with clients before you started doing the automations? Charlotte Isaac: So, I was kind of helping them look after their clients and look after their team members and basically hold everything together in their business. Kind of like an operations manager. Kira Hug: Okay. So can you jus

Angie Federico joins The Copywriter Club Podcast for its 283rd episode. Angie is a direct response copywriter who’s been in both the freelance and agency world of marketing. Her ability to craft open-worthy pitches and close sales calls are just a few qualities that make her a great copywriter and marketer. If you need a pick-me-up when it comes to your skills in selling yourself, tune into the episode. Here’s how the conversation goes: How Angie went from selling life insurance to her start in affiliate marketing. The difference between selling online vs in person. How copywriting became the key to virtual selling. Can you gain clients on Reddit? The key to being great at sales and how to improve your own skills. What even is affiliate marketing? The beginnings of getting good at copywriting… for free. Creating a referral system that sustains itself. How to write a sales pitch that gets read and responded to. Figuring out who you want to pitch and helping your prospect solve a problem. The difference between the acquisition and retention side of a funnel. Why you need to send bad pitches and get rejected. How to pitch with intent. Sales calls – how do you get your prospect to grab their credit card on the call? The benefits of getting upfront payments from your potential clients. The step by step breakdown of Angie’s sales call process. How to set expectations right off the bat with new clients and community effectively. Agency life vs freelance life. What’s it all about? How to manage your energy and keep yourself balanced while working in an agency. Kicking imposter syndrome and anxious feelings to the curb, so you can step into your confidence. Hit the play button or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Connect with Angie Episode 6 Episode 223   Full Transcript:  

Jason Pickar makes his second appearance on the 282nd episode of The Copywriter Club Podcast. Jason talks how the last few years have changed and his route to becoming a VP Creative Director. If you’re wondering what it would be like to work in an agency or need advice from a pro, be sure to check out the episode. Here’s what we cover: The changes in the agency space for both copywriters and creative directors. What’s involved in being the creative director for an agency. Teams that make-up an agency and the pace of working for one. The process of getting copy written, edited, cleared, and ready to go live. How to write for fans of a brand. The difference between various generations’ style of writing and crafting copy based on different perspectives. How quick service restaurants are pushing the app experience through a loyalty program and celeb advertisement. The psychology that brings people back into the app. The key to balancing brand voice and direct response language. How to create a narrative of friendship in your writing style. Jason’s biggest wins with Mcdonald’s rewards and the use of the app. The best way to get the attention of a creative director and HR in an agency. What makes a copywriter stand out on the team? The benefits of working for and with an agency. The future of copywriting – where is it headed? Hit the play button or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Jason’s LinkedIn Episode 115 Episode 198 Episode 34 Connect with Jenn   Full Transcript:  

Rob and Kira take the mic for the 281st episode of The Copywriter Club Podcast. In this episode, they walk through what makes TCC… TCC. Through an introspection of beliefs and celebrating what the last 5 years have brought, they challenge everyone listening to do the same thing for their own business. Take a sneak peek: The core belief of The Copywriter Club. No one owns a niche, specialty, or title and why this is a good thing. How to use your x-factor to differentiate yourself from the sea of others in your niche. The golden rule of investing and how to effectively use it in your business. Paid mentors vs free mentors – is one better than the other? How to keep the momentum moving in your business. Outgrowing your title and shifting into a new one. How to find the best way for YOU to grow your authority. The importance of not comparing your goals to someone else’s. How masterminds are like buffets – yes, the food kind. The growth that comes with being the dumbest person in the room. Do you have a sales problem or a marketing problem? How you can do more good in the world and become a change agent. Why it’s good practice to treat your business like an experiment. How the red pen will increase your confidence. The value of stretching yourself beyond your comfort zone. How you can help TCC reach a million downloads. Hit the play button below or check out the transcript. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: This week’s episode of the podcast is going to be a little bit different. Every 10 episodes or so, Kira and I, we get together and we just share stuff that’s not interview based and we’ve been wanting to do this for quite a while. So we’re going to talk about some of the things that we believe. That we believe around copywriting and around the importance of the work that we do and maybe some of the ideas that hold together The Copywriter Club. Does that sound about right to you Kira? Kira Hug: Yeah, like you said, this is something we haven’t done before, so I’m not sure how this is going to turn out, but I’m excited to see what happens. Rob Marsh: We could easily find out that we totally disagree on what we both believe. Kira Hug: That’s true. Rob Marsh: Yeah so, it’ll be interesting to see, because we have not really talked through this at all before hopping on to record, we just came up with our own lists and now let’s share them. Before we share them though, we should say, like always, our podcast is sponsored by something and this week it is TCC IRL The Copywriter Club, In Real Life, it’s happening in Nashville in just a couple of weeks, March 28th through the 30th and it is an awesome event. If you don’t have a ticket, there are a few tickets left and you can come and join us. Kira Hug: Yes. And can I share the new excitement with what we just decided? Rob Marsh: This is good. Kira Hug: So, we just decided that we want to help the refugees in Ukraine. And so we are going to find an organization that we both feel like is legit it and doing great work. And 10% of the profit from TCC IRL will go towards a specific organization, which is TBD, but we will figure it out soon. It feels like a good way to do something when it feels like there aren’t many things we can do, this is one thing we can do. So we’re excited to do that. If you do purchase a ticket, at least that part of that is going towards an organization that’s doing great work in Ukraine and supporting people. Rob Marsh: Yep. That’s maybe a small way that we can make a difference for a lot of people that are being very significantly impacted by the war. Kira Hug: Yes. So let’s kick off with some of your beliefs. And again, these are TCC beliefs, but it’s fun because Rob, we both have our own beliefs that bleed into TCC and if we disagree, we’ll talk about it. Rob Marsh: So, I know this is one that we both hold in common because we talk about it a lot, but number one, community over competition. If you’ve been around The Copywriter Club for any length of time, you realize that we really do value this community and bringing people together who may be incredibly different in so many ways and having this thing, copywriting, marketing that we have in common and a place where we can share ideas, enjoy each other’s company, get to know each other’s shared leads, talk about this stuff from maybe even completely opposite worldviews, but valuing the community and not looking at everybody else around us thinking, oh my gosh these are other copywriters, they’re the people that they’re going to be pitching my clients as well. We can help each other. We can help each other grow even when we are working with similar clients. And so number one, com

For the 280th episode of The Copywriter Club Podcast, we’re joined by Launch Copywriter Ash Chow. Ash helps her clients strategize for pre-launch and breaks down why it’s such an essential part of your overall launch strategy. Tune into the episode to tap into your next launch strategy. Tune into the conversation: Having a “is this really my life?” moment and completely shifting gears. How a quarterlife crisis can be a pivotal time in life. The pull to do something greater and make a big impact. The stigma around being a certain age before starting a business or pivoting your career. Navigating feelings of low self worth and shame. How copywriters are constantly scrutinized and how to not internalize feedback from clients. Why validation can be an important part of working through difficult situations. How to respect your boundaries when you’re a people pleaser. Using the comments by that mean girl in high school or an unencouraging teacher to ignite your creativity. Why you need to train your clients on how to communicate with you – you have to lead by example. How to write more empathetic copy even if you’re not going through the same situations. (Lean heavily on your VOC research) The shifts and pivots Ash has made in her career as a copywriter. How Ash has built her authority and visibility by leaning into pre-launch strategy. Ash’s framework to power up your pre-launch. How to address objections as part of your pre-launch strategy. Mistakes to avoid in your pre-launch strategy and what to do instead. How Ash helped with the Accelerator pre-launch. How to create your own stage to speak on. If you’ve been wondering how you can power up your launches with a pre-launch strategy, listen to the episode or check out the transcription below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Connect with Ash Episode 67 Episode 143   Full Transcript: Rob Marsh: We’ve interviewed several recovering attorneys on this podcast. All of them got through law school only to realize that the law wouldn’t be the fulfilling career that they once thought it would be. And the pull towards creativity and writing is just too strong for these folks. So they answered the call to be a copywriter. Our guest, for this episode of the Copywriter Club podcast is another recovering attorney and think tank member, Ash Chow. Since graduating from law school, she’s thrown herself into writing everything from fanfiction to launch copy. And today she’s known as the expert in pre-launch copy and strategy. All of the stuff that you need to do before a launch to make sure that it’s a success. She knows so much about this, that we focused most of our discussion on the topic of prelaunch strategy. Kira Hug: Before we dive into our conversation with Ash, this episode is sponsored by the Copywriter Club in Real Life. So that’s her are in person event happening March 28th through 30th in Nashville, Tennessee. The room is filling up and it can only hold a certain number of people because it’s a boutique hotel. So there are spots left if you want to join us. I am very excited to hang out with people in real life again, since it’s been two. And I just, I miss it. I miss people. Rob Marsh: We haven’t even seen each other in two years. Kira Hug: That’s true. This is the first time Rob and I… I feel like I see you all the time, but you’re right. We haven’t touched each other. Rob Marsh: Not that we do a whole lot of touching. Kira Hug: We haven’t hugged each other and just like high fived and all those more appropriate things. We haven’t done that in two years. And so this is going to be so much fun. We have incredible speakers now that we’ve nearly finished the lineup speakers like Mike Kim, Raven Douglas, Brigitte Lyons, Ash Chow, Jude Charles, Linda Perry, John Mulry, Brian Speronello, and so many more. And we’re planning lots of fun activities, social activities. I’m feeling really excited. So if you have any interest and you just want to check it out, possibly travel to Nashville to join us, we will link to additional information in the show notes. Rob Marsh: Now let’s jump into our interview with copywriter and pre-launch strategist Ash Chow. Ash Chow: Like most copywriters I was someone who was super creative as a kid. I really loved reading. I got straight As in all of my English subjects and I low key wanted to be an author. But as I got older, I got a lot more practical and it did feel like my creativity really got stamped out of me. But pretty much at the age of 15, I was super inspired by like all the legal dramas I was watching at the time. And I really wanted to work hard and get into a really good career, which at the time I believed was being a lawyer. So I pretty much at the age of 15, I was like

For the 279th episode of The Copywriter Club Podcast, we’ve got not one… but 4 guests jumping on the show. You’ll hear the familiar voices of Jude Charles, Justin Blackman, and Ash Chow as they chat about their experiences with both TCCIRL and (N)IRL. Thinking about joining the party? Here’s what it’s all about: The first impression of TCCIRL – are copywriters really weird? The experiences you can expect to have at your first or even second and third IRL event. Are A-listers real people? The importance of being able to build relationships outside of your computer screen. Being introverted and going to a social event… how does it work? First look at topics you’ll be tuning into at this year’s event. How to leverage TCCIRL in your life and business once the event is over. Dealing with burnout at different levels and how to maneuver it. How much can happen in a short period of time and not forgetting to sit in moments of accomplishment. Which guest nailed 57 podcasts because of TCCIRL? How TCCIRL gives you a boost of energy when you need it – even after it’s over. Can you be in the right and wrong room at the same time? Embracing our awkward quirks and being confident in our empathy. Where do you want to be in a year from now? How has the copywriting and marketing landscape changed over the last year? Why is 2022 the best time to be a small business owner in this space? The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Episode 216 with Justin Blackman Episode 217 with Jude Charles Connect with Ash Connect with Justin Connect with Jude   Full Transcript: Kira Hug: The Copywriter Club in Real Life is coming up fast, in only five weeks. And in today’s episode, our guests include this year’s presenters and think tank members, Ash Chow and Justin Blackman and returning repeat presenter, Jude Charles. Rob is out of town this week, so my co-host today is one of our team members from The Copywriter Club, Rosie Bynum, our client relationship and event manager. Rosie, thanks for joining me as a co-host today. Rosie Bynum: Thank you. I’m excited to be here and I’m excited to talk about the next event coming up, our big one for the year, TCCIRL, that is The Copywriter Club in Real Life. TCCIRL is taking over the in-person stage this year in Nashville, Tennessee, March 28 through 30th. And that is coming up pretty quickly. It is a two-and-a-half-day event where you’ll hear from other copywriters and marketers about the best tools and strategies you can use to grow your business, skills, and mindset. Getting connected with some of the best minds in the space is the cherry on top. Space is limited, so be sure to grab your ticket as soon as possible. If you’d like more information, head over to thecopywriterclub.com/tccirl-2022. We’ll link it in the show notes as well. Kira Hug: And space is really limited as in we only have a certain number of tickets left because the venue can only hold 200 people. And so, when we say that we actually mean it, is not just marketing speak. So get your tickets if you do want to be there, we want to make sure you have a seat. And now let’s jump into the conversation with Jude, Ash, and Justin. All right, today, we’re going to kick this off with a very special episode with some special guests. Today we’re going to talk about TCCIRL and also the way that the copywriting and marketing landscape has changed over the last few years. And so, I want to kick this off with my co-host and then we’re going to go around the room and everyone will get a chance to introduce yourselves. So, Rosie, why don’t you kick it off as my co-host today? Because we kicked Rob Marsh out, you are going to co-host. Why don’t you introduce yourself? Rosie Bynum: Hi, everybody. Yes, my name is Rosie. You might know me from emails that have come your way or if you’ve been in any of our programs, the Accelerator or the Think Tank or in Underground. I’ve been with The Copywriter Club now for… I think this fall will be my third-year anniversary with Kira and Rob. I started out as a general VA and now I guess I would be a project manager/event manager. I love it, I wouldn’t have it any other way. Kira Hug: All right, thanks Rosie. We’re going to just go around the room. If you can just introduce yourself and share your elevate pitch, I don’t know. Start with the elevator pitch and we’ll go from there. So Jude, can you kick this off? Jude Charles: Sure. I am Jude Charles. I am the filmmaker who always seems to find his way into The Copywriter Club. So yeah, I’m a filmmaker. I create documentaries for entrepreneurs. I went to the first TCCIRL in 2018, I believe, so I’m in OG, and looking forward to being at the next one in Nashville. Kira Hug: All right, thanks, Jude. Let

Laura Sprinkle is our guest for the 278th episode of The Copywriter Club Podcast. Laura is an affiliate partnerships strategist and has worked with people like Amy Porterfield, Selena Soo, and Todd Herman. Launching can be challenging, but adding an affiliate program could give your launch the eyes it deserves to increase sales and reach. Laura breaks it down like this: Laura’s fascination with the ability to sell what you create. Early beginnings as a health coach and how she transitioned to the marketing side of business. How she bumped into big names like Selena Soo and Todd Herman – you never know who you know. What’s working in the launch space vs what isn’t. How to elevate your VIP experience with clients to make deeper connections. Why it’s important to focus on prelaunch – and guidelines on how to make it work. The differences in each style of launch and knowing which is right for you. Deciding what you want to be known for. Navigating multiple offers and how to not dilute or confuse your audience. The importance of content and media repurposing. The benefits of being an affiliate for a program – and how to express that to affiliates. How to find good affiliate partners through the rings of recruitment. Are affiliate partnerships for first time launchers? How to build relationships and network without the aim of just getting something out of it using the 4 wins exercise. Affiliate program best practices… and what to avoid. How her team is set up to help her attain maximum productivity and function. Money mindset – being expensive but worth it. How to reframe failure to raise your rates. Tune into the episode and learn how to implement affiliate marketing into your business. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Laura’s starter kit Episode 124 Episode 239 Jonnie’s website   Full Transcript: Kira: You know you’ve got a great offer to sell and it’s been proven to do well and get your clients results. But now you’re looking to expand your reach and help even more people. On this episode of The Copywriter Club, podcast, affiliate marketing expert, Laura Sprinkle, joins us to walk through what it takes to create a successful marketing strategy and how to utilize affiliate marketing to get your offer in the hands of other people’s audiences. Joining me today is a very special guest, Jonnie Stellar. Jonnie is one of the most talented copywriters I have worked with. I’ve worked with Jonnie on many different projects over the years. Jonnie has written copy for TCC. And his most recently worked with a big marketing agency. So, thank you, Jonnie for joining me today and cohosting. I appreciate it. Jonnie: Absolutely. I’m so excited to have dusted off my podcast mic that I never used. Yeah. It’s such a pleasure to be here again with you, Kira, for the second time I’ve been on the podcast. Kira: Yes. All right. So, before Jonnie, we jump in, I’m just going to share our sponsor, TCCIRL. This is not anything new. We have our big event coming up. It’s coming up fast. So, we are traveling to Nashville, Tennessee on March 28th through 30th. We’re going to host our event in person after a hiatus and last year going online. And we’re really excited just to see so many writers in one room. We can’t wait. And I could read the promotional blurb in front of me. But I’d rather just ask you, Jonnie, you’ve been to our event. Can you share what stood out the most to you? Why was it worth it for you to be at TCCIRL? Jonnie: Yeah. I think I believe I’ve been to three TCCIRLs of two for sure. First one was in New York and then the second one was most recently last year in, I’m sorry, in 2021 in San Diego. Sorry, if I’m getting my years mixed up. Kira: It’s all a blur. It’s all the years are a blur now. Jonnie: I’m glad I’m not the only one that feels that way. Because it’s definitely been like just such a huge for the past year and a half. So, I’m kind of getting my wires crossed here. But I do know one thing is for sure, something that really stands out. At least the highlight of some of the past couple of my years of life has absolutely been attending TCCIRL. Everything from walking away with, I mean, stuff you can’t read on the internet, stuff that you can’t learn anywhere else. And then, the connections that you make with the other copywriters as well. I mean the importance of making these connections that could essentially last you a lifetime. And just as fun. It’s like, it was one of the best. And I’ve been to a lot of copywriter conferences before, by the way, just like marketing conferences. And this stood out for me so much, just because, well, you and Rob were there. And I noted on the podcast forever before I eve

Our guest on the 277th episode of The Copywriter Club Podcast is Erin Pennings. Erin is a B2B storyteller and marketing strategist who has nailed a framework to help others write their own websites with ease. Creating a captivating website can be a daunting task (for copywriters and other business owners alike), and Erin reveals how to simplify the process. Here’s how the episode breaks down: The transition from the tourism sector to copywriter. The early days of Facebook and LinkedIn and how Erin used it to her advantage. How where you start may not be where you end up. – Writer beginnings. Steps to finding your x-factor. 2 things that you’ll discover in exploring your x-factor. How to create a framework and processes and how it will help your business. How Erin divides her business into DFY and DWY offers. The process Erin uses to get website copy written in a week. Are live review edits the next big thing? How they can speed up the writing and editing phases. Utilizing a checklist for evaluating website copy. The transition, the struggles, and the mindset blocks that come from starting up a group program. How Erin’s group program students get their website copy done in 21 days. Mistakes copywriters make on their own websites plus how to navigate them. Building your email list and ramping up your lead generation. How to build boundaries around your life while being a yes person. Using your CEO days to get the most out of your time. Building a sustainable business – taking time off and getting paid for it. Her experience inside The Accelerator and transitioning into the Think Tank. Tune into the episode by hitting the play button below or reading the transcript. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club In Real Life Event The Copywriter Club Facebook Group The Copywriter Underground Erin’s website Grace’s website Episode 154 Episode 262 Full Transcript: Rob: A lot of copywriters write web copy for their clients, which is pretty natural because so many of our clients need help with their websites. But what about writing copy for your own website? That’s a bit trickier. In fact, we’ve talked with hundreds, and I’m not exaggerating that number, hundreds of copywriters who are perfectly comfortable writing web copy for their clients, but can’t seem to get past the blank page when it comes to their own website. You might be able to relate. Our guest for this episode of The Copywriter Club Podcast is Erin Pennings. Erin created a framework that makes the writing of web copy, that whole process a lot easier, even when working on copy for our own businesses. And she shares that framework, plus some ideas about frameworks, live edits and a whole lot more in our interview today. You’ll want to stay tuned for this one, but before we get to Kira and me talking with Erin, my co-host here to add a few thoughts in today’s episode is Grace Baldwin, and Grace is a B2B SaaS copywriter brand strategist who works to help B2B SaaS startups with niche solutions to big problems, helping them tell stories that connect with their audience. She’s an awesome copywriter, has a great newsletter. Welcome, Grace. Grace: Hi, Rob. I’m super excited to be here. Thanks for having me on. Rob: I am thrilled to have you here. We haven’t talked in a little while, so it’s just good hanging out with you for a few minutes anyway. Grace: Nice to catch up. Rob: So, before we dig into the episode, we need to remind you this episode is sponsored by The Copywriter Club in Real Life. That’s our in-person event that’s happening later next month, March 28th through the 30th in Nashville, Tennessee. The room’s really filling up. We only have about 200 seats in the room. It can’t be expanded, and there are a lot of copywriters there that you are going to know. You may have heard of. People who are speaking include Mike Kim, Brian Speronello, Bridget Lyon, Ash Chow, Linda Perry. We have copywriters like Annie Becher and Anna Hetzel, who are organizing a fun run with free t-shirts. And, I was just looking over the people who were actually just attending to attend, and they include people like Sarah Greesonbach, Kevin Rogers, Rachel Mazza, Jen Robbins, Brittany McBean, Kim Schwalm and even Grace Baldwin. Grace: Yes, I’m super excited about it. I can’t wait. Rob: If you want to hang out with all of these awesome people and about 170 others just like them, you can find the details and the link in the show notes to this episode of the podcast. Make sure you don’t miss out. It’s going to be an awesome, awesome event. Grace: You really won’t want to miss out. I went to the Not in Real Life event last year and it was a game changer. And so, I’m so excited for actually meeting everybody in real life this year. So, hope to see you there. It was really cool last year. Rob: Yeah, and last year had a lot of real

On the 276th episode of The Copywriter Club Podcast, Esai Arasi hops on the show. Esai is a Social Media Manager and Strategist who helps copywriters with their content strategy to get the most out of their content. Social media has the potential to expand your reach and connect with more leads, and in this episode, Esai walks us through how you can use it to its greatest potential. Here’s how it goes down: Esai’s transition from psychological trainer to copywriter and social media strategist. How to guide someone to change their behavior *willingly*. Why belief is of utmost importance in creating changed behavior. Human psychology and the roots of how humans change and evolve over time. How Esai has transferred her skills into copywriting. The process for implementing change and making it fun (and easier). Being good at the skill but struggling with the business aspect of acquiring clients. How credentials and formal education can help you build foundational skills in your business. How to create a minimum viable product and implement it into your business. Does it need to be perfect? The benefits of having an insatiable curiosity for learning and mastering the craft of copywriting. How not to get stuck in the learning phase of your business and lean into the doing. Why you need to build stamina for failure and how to use it to your advantage. What copywriters can improve in marketing their business. The worst content strategy advice you could be listening to and what to do instead. Working in other countries and charging a premium price. How to train your team in mimicking your processes. Esai’s future business plans and how she intends to help women learn English and gain better job opportunities. From social media strategy to strengthening your behavioral psychology skills, this episode is a must-listen (or read). The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club In Real Life Event The Copywriter Club Facebook Group The Copywriter Underground Connect with Esai Esai’s episode on The Great Escape with Jacob Suckow PrimalBranding Principles of Marketing Organizational Behavior E-Myth Episode 54 Episode 106 Jared’s website Full Transcript: Kira: For many copywriters, social media is a necessary evil. Many of us dread showing up on social media, I am one of those people. But we also realize visibility on social media can be a game changer for our business. For the 276th episode of The Copywriter Club Podcast, we’re joined by Esai Arasi. Esai is a member of our Think Tank Mastermind, a copywriter and a social media strategist who helps copywriters, oftentimes copywriters who dread social media, and helps them navigate social media so they can stand out to premium clients. And today I am so excited to sit here with my co-host Jared MacDonald. So Jared, thanks for being here. I appreciate it. Jared: Thanks for having me, Kira. Always a pleasure. Kira: It’s been so long since we got to hang out. So, I’m glad you’re here today. And why don’t you just introduce yourself? Let us know who you are, what you do. Jared: Sure, sounds good. Yeah. So, it’s been a little while, but yeah, if we haven’t met, my name is Jared MacDonald and I’m a growth coach for one person service-based businesses, helping with a lot of different perspectives from sales to tech and just overall, just some of the challenges that I’ve found that come easy to me, but are pretty headache conducing for my friends in the service-based business space. And then on the client side, I do a lot of UX strategy, user experience strategy. So, customer journey mapping and customer research kind of main specialties there. Kira: And can you just share like the clients, the types of clients you typically work with? Jared: Yeah, yeah. They’ve… It’s ranged over the years, but largely enterprise. So kind of financial and eCommerce as well. Kira: Okay. And I feel like, Jared, you’re one of those people who just can do everything. So, anytime I have any type of problem, tech related, automation, active campaign, I just ask you or I refer people to you because you have all the answers to all types of tech questions. Do you feel like that’s fair? Jared: I mean, I feel like you’re way too kind first off, because I definitely don’t have all of the answers. But yeah, I mean, it’s just all about helping, all about serving and I think if I can help, I most certainly will. Kira: All right. So for today, before we jump into this conversation with our guest, this week’s sponsor is TCC IRL, ‘The Copywriter Club In Real Life’. So it’s our big event, which is taking place in person in Nashville, Tennessee, in March 28th through 30th. And it’s been a while since we all hung out in person. So we are excited to get together, hang out, bring together some incredible speakers. And you know Jared, you’v

On the 275th episode of The Copywriter Club Podcast, we’re joined by Dan Clark. Dan is the CEO of Brain.FM, science-first functional music technology that supports focus, meditation, and sleep. In this episode, we uncover how neuroscience and music can work together to improve your productivity and trigger your flow state for maximum concentration. Having a moment of realization that makes you shift your focus to finding your purpose. Why it’s a good idea to try new (and impossible) things to build confidence and break through your comfort zone. How “no” will always be your answer if you never ask for what you want. How does functional music work to bring you to your flow state? The difference between functional music and Art music. The science behind getting into your flow state within 5 minutes. Can functional music help with ADHD and neurodiversity? Breaking down 3D sound and how it supports focus. Is it possible to train your brain to go from night owl to morning person? The differences in the focus, relaxation, and sleep modes of Brain.FM. Energy management as a business owner and CEO. How to make the most out of time with specific habits. Psychological triggers that help bring your brain into flow state. How to utilize your surroundings to enhance productivity. Creating a blueprint to help more people and driving your business forward by working backward. How to stay focused on one thing at a time when you have a multitude of visions. The importance of creating intentional space to move the needle toward specific goals. Why hiring support from experts, coaches, and consultants will save you time. If you’ve ever wondered how music (or sounds) has the power to help with concentration and how you can take it a step further, be sure to listen in on this episode or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club In Real Life Event The Copywriter Club Facebook Group The Copywriter Underground Brain.FM 30 day free trial Episode 237 Episode 178 Episode 68 Chanti’s episode Chanti’s website Full Transcript: Rob Marsh: Discipline, focus, mindset, getting things done, these are the topics that Kira and I both find ourselves coming back to again and again, and they’re the things that we’re trying to practice from day to day, and we’re not alone. Lately, it feels like we’re hearing from a lot of copywriters who are struggling with their own focus. Some are even dealing with things like attention deficit disorder, and none of this is new. There have always been distractions in the workplace. It’s just that now that so many of us are working from home, we’re easily distracted by family members, virtual school, spouses, partners, pets, any number of things that keep us away from the work that we do. If that sounds familiar to you, you’re going to like this episode of The Copywriter Club Podcast. Our guest is Dan Clark, the CEO of Brain.fm. That’s a music service that provides functional music designed to help you focus, sleep, and relax better. You might call it a Spotify for your brain. Dan talks about the science behind this unique music and how it relates to focus and flow state, neurodiversity, productivity, and managing your energy, but before we get to our interview with Dan, let me introduce my co-host for today’s episode. It’s Chanti Zak. Welcome back, Chanti. Chanti Zak: Thank you so much. I am very excited to be here and talk about one of my favorite things. Rob Marsh: Yeah. This is going to be fun. So longtime listeners are going to remember your name partly because it’s been mentioned by so many people who’ve been on the podcast, but also because we interviewed you way back in episode 54, where we talked about building quiz funnels. Chanti, you’re a growth strategist. You’re known as the queen of quizzes. You’re the founder of Empathy Marketing Ecosystem Agency. You’re the chief evangelists at Interact. You’re doing so many things that weren’t even in your mind the last time we talked on the podcast. So I’m really stoked to have you back. Chanti Zak: Yeah, it’s been a minute and I am stoked to be back. Rob Marsh: Plus, you’ve had a couple of kids, three kids, and yeah, you’re doing awesome, awesome stuff. I’m thrilled to have you here. So we also need to make sure that you know that this week’s sponsor is The Copywriter Club in Real Life. That’s our annual event for copywriters. This year, it’s scheduled from March 28th through the 30th in Nashville, Tennessee. It’s not your average event. You’ll hear from copywriters who should be familiar to you if you’ve listened to the podcast for a while, people like Mike Kim, and Brigitte Lyons, and Aly Goulet, and Jude Charles, but it’s not just presenters. We know what it’s like to show up at

On the 274th episode of The Copywriter Club Podcast, Anna Rosa Parker joins the show. Anna is a brand alchemist and wordsmith who helps artists and creatives develop their brand personality using a holistic approach. In this episode, she uncovers how she uses her background and roots to get what she wants and how we can step into our own inner Viking. Here’s what we chat about: The shift from actor and screenwriter to copywriter. Feeling pulled in many directions and being multi-passionate. How knocking on doors can help you acquire new skills. Why Anna decided to leave acting and the mindset that led her in a different direction. How you can use the open-door policy to ask for what you want. Why you need to learn how to be fearless and how to step into your inner Viking. The equality in CEOs and janitors. The benefits of being in the marketing space, and how it can satisfy your ever growing desire to learn. Taking big chances when you don’t have a direction and how community can guide you when you feel lost. The difference in doing copy WITH vs FOR you. Is it a service you should offer? How you can utilize parts of your past into the present and future. The pros and cons of working with agencies. The key to writing holistic copy. Anna’s process in working with artists to find their brand identity. The underlying definition of creating a brand. Attracting clients by being 100% yourself and knowing exactly who you want to attract. Podcast creation and how it came about. Working with a partner who connects with your artist mindset. The struggles of being an artist and how to overcome them. The difference between building a business as an artist vs a marketer. Tune into the episode to find out how you can step into your inner Viking to ask for what you want. The people and stuff we mentioned on the show: The Copywriter Accelerator Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Anna’s website Justin’s website Episode 33 Episode 202 Full Transcript: Rob: There’s a book that we’ve referenced on the podcast in the past a couple of times. It’s called The Alter Ego Effect, and its author is Todd Herman. And the big idea from the book is that you can adopt a different identity to help you show up in new ways in the various roles of your life, kind of like Clark Kent and Superman. Superman can’t just be a normal person, so he puts on a suit and glasses and he pretends to be a reporter, in order to show up in an important way in his life. Today’s guest for The Copywriter Club Podcast is Anna Rosa Parker. She’s adopted an alter ego that she describes as a viking in heels, and it helps her to accomplish big things in her business. Actually, it’s not fair to say that she’s adopted that alter ego because, like Clark Kent, Superman is the real person, and Anna is the real Viking showing up as a brand strategist most days in her business. We’ll hear more about that in a minute, but first let me introduce my guest commentator to for today, Justin Blackman. Justin, welcome. Justin: Man. It is fun to be here. I always love talking with you guys. Rob: Yeah. For anybody who hasn’t heard you, which if you’ve listened to the podcast more than a handful of times, they’ve probably heard you mentioned or be a guest. Justin’s a copywriter, brand voice expert. He’s been a guest on the podcast twice before, episode 59, where he talked about his 100 headline project, the thing that kind of put him in the map, and episode 216, when he came back and shared his approach to brand voice. And if I’m not mistaken, I don’t have these episodes in front of me, Justin, you’ve come back and you’ve asked Kira and I questions on one or two episodes. Justin: I did. Rob: I feel like maybe it’s your fifth time here. Justin: I think this is the fourth, actually. Yeah. Rob: Yeah, fourth appearance. All of those episodes are worth a listen, when you finish this interview. Justin’s also spoken at our event, The Copywriter Club in Real Life. I should just mention really quickly, there are still a handful of tickets left to next year’s event, the end of March, 2022, in Nashville. If you’re interested in those, there will be a link in the show notes. And finally, you can find Justin and his brand voice programs at Pretty Fly Copywriting. Again, Justin, I’m happy to have you here. Justin: I am so excited for TCCIRL. I cannot wait to get down to Nashville. Rob: Yeah. And actually being together in person after two years, hanging out with friends. We actually just had a meeting this morning, talking about what’s going on and some of the speakers and what we’re putting together for swag, and walked through the hotel and all the food options. I’m really, really stoked. I can’t wait to make this thing happen. Yeah, we’re going to together again. Th

On the 273rd episode of The Copywriter Club Podcast, we’re joined by 3 guests. Peta O’Brien-Day, Tori Autumn, and Demetrius Williams join the show to talk about their experience inside The Copywriter Accelerator. The Accelerator Program is our signature program to help new-ish copywriters build the foundations they need to have a successful copywriting business. Whether you decide to join or not, this episode is filled with actionable advice no matter what stage of business you’re in. Here’s what we talk about: How The Copywriter Club Accelerator can help transform your business. Why people decide to join + how you may feel when you’ve hit a ceiling in your business. The key to fast-tracking your business. Hint: Systems and processes play a big role. How to go from order-taker to business owner (and stay that way). 3 books you may want to add to your bookshelf in 2022. The secret(s) to shifting your money and pricing mindset, so you can increase your prices. Why it’s important to dedicate time to your business AND business development. Balancing the different roles you play in your business and outsourcing what you can. The benefits of accountability, and how it will propel you forward faster. How branding yourself can be like therapy. Should you start before you’re ready? How to juggle life and business while going through an immersive program. Niching yourself based on your values. Creating packages that feel good and don’t overwhelm you. Why it’s a good thing to change your brand over time. The best time to invest in yourself. Hit play or check out the transcript, so you can jot down and implement the advice in this episode. Ready to hit accelerate on your business? Check out the Accelerator by hitting the link below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Accelerator The Copywriter Underground Peta’s website Tori’s website Demetrius’s website   Full Transcript: Rob Marsh: If you’re a regular listener to The Copywriter Club Podcast, you know that it’s rare for us to have more than one guest on a single episode. But today we’re going to do things a little differently. We’ve invited three different members of the current cohort of The Copywriter Accelerator to join us, to talk about their experience in this transformative program. Kira Hug: We’ll let these copywriters introduce themselves in a moment, but first, let me just say, if you’re tempted to skip this episode, because you’re not interested in this program, it could be worth giving it a quick listen because many of the takeaways they share about the changes they’ve made to their businesses apply to copywriting businesses at every single stage. And these writers are doing some pretty cool things in their businesses. You might be inspired by what they’ve done, and maybe even borrow an idea or two for your own business. Rob Marsh: At this point in the program, we would usually say something like this episode is brought to you by The Copywriter Accelerator. And then we would tell you all of the reasons why you should consider joining. We’re not going to do that today. Other than to say that after listening to this episode, take a moment to visit thecopywriteraccelerator.com and see what this program is all about. And see for yourself whether or not it’s something that you should consider for your business this year. Kira Hug: So, let’s jump in with our guests. We are so excited today to be here with some of our Accelerator members, members who are currently in the program, which we’re about to wrap up this month. And so before we dive into this conversation and ask you all a bunch of questions, can you take a minute to introduce yourself, all three of you? Just share name, where you’re located, your copywriting specialty, and then bonus points if you want to share a favorite movie or book, optional. Tori, why don’t you kick this off? Tori Autumn: Hi, my name is Tori Autumn. I live in Washington DC and I focus on launch copy and website copy for course creators and coaches. My favorite book, I’m actually getting into that book the Four Thousand Weeks right now. It’s scary to think of life like that, but it’s also great to think of my time management. Kira Hug: Yeah. Such a great book. I feel like when I hear Four Thousand Weeks, it makes me think that we have more time than I thought, but I’m like, wow, we have Four Thousand Weeks. This is great. So much time available. Rob Marsh: Yeah. Until you do the math, Kira, and figure out that you’ve lived 2000 of them and… Kira Hug: Rob, I didn’t do the math. I didn’t do the math. Thank you. Thank you for that. Rob Marsh: You’re welcome. Kira Hug: All right. Thanks Tori. And Demetrius, can you introduce yourself? Demetrius Williams: Yeah. So I’m Demet

For the 272nd episode of The Copywriter Club Podcast, we’re joined by Kristin Macintyre. Kristin is a conversion copywriter who writes copy for launches with her signature VIP offer. If VIP offers are something you want to implement in the new year, then give this episode a listen. Here’s how the episode goes down: Kristin’s journey from college professor to launch copywriter. Starting and building a successful copywriting business in a short timespan. How copywriting and poetry have empathy in common. The open-ended questions that lead your clients to their true answer. How to teach and mentor with real-world examples. Pivoting your niche and offer for higher level success. Structuring a VIP offer. How does it break down? The difference between a VIP day and a VIP intensive. Elevating the client journey through different touchpoints. How to get more done by observing where your time is going. Adding a VIP intensive into your offer suite – is it possible for your business? How to set your VIP prices and when to increase them. The struggles of executing a VIP project and how to avoid burnout. What to add to your routine to keep up your energy during writing sprints. The power of knowing ‘why’ we use the formulas and frameworks we do. Diving into the digital product space and marketing your business. How copywriting is evolving into a new era of conversion. Looking to implement a new business model in 2022? Grab your headphones or read the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Accelerator Think Tank The Copywriter Underground Kristin’s website Rachel’s website Episode 176 Episode 226   Full Transcript: Kira: There’s been a lot of buzz in the copywriting world around VIP offers, what should you include? What should you charge? How much is too much? How do you avoid burnout? The questions go on and on. Luckily, we’re covering a ton of your question about VIP offers today with think tank member and our guest for the 272nd episode of The Copywriter Club podcast, Kristin McIntyre. After shifting from a standard VIP day to a VIP intensive model, Kristin has figured out the best way to deliver a true VIP client experience. We’ll dig into all the details in today’s interview. But first, I have a very special co-host for this episode, think tank alumni member, Rachel Greiman. So, Rachel, thanks for co-hosting with me today. Can you introduce yourself and say hello? Rachel: Yeah, thank you for having me. I’m Rachel Greiman, as Kira said. I am a website copywriter for photographers, it is the nichiest of niches, and I love it. I own Green Chair Stories and we are a small copywriting collective. We have four writers besides myself at this point and we write about 50 websites a year. We don’t do anything else, and we like it that way. Kira: All right, I love it. And we’re going to definitely dive into your business today because there is some overlap with what Kristin’s doing in her business. So we’ll dig in deeper. But before we get into the interview, this week sponsor for the podcast is TCC IRL. That’s the copywriter club in real life, our big annual event. Before I give the dates and all the information. Rachel, can you just share a little bit about your experience at TCC IRL because you’ve been before and you are attending in Nashville this March. So what was it like for you? Rachel: The first one, I’ve been to two, I went in 2019 and 2020, and the first one was in New York. Kira: Oh, that’s right. Rachel: And it was the first time I had ever invested in any type of copywriting education or networking. Even though I had been doing it for a long time, I always worked for other organizations and it was nonprofit. So I didn’t know anybody that did it freelance or ran their own business, it was a completely new world to me. I had stumbled upon the podcast earlier that year and we were living in Philly at the time. So I was like, “I can make it, the drive up to New York.” I was just so surprised at how much I could learn from people who did things that were so different than me. I do something so specific that I was not skeptical, but hesitant to really feel like I was going to get all that much from the speakers. But I took an entire notebook full of notes the first day almost, I think I filled a notebook because I was realizing how much I had to learn as a business owner. So many things that other people were doing, even if they were launch copywriters or direct sales copywriters, I learned so much from them just because of the way they ran their business. So the speakers themselves were amazing. But then I met some of my dearest friends now who I’ve known for almost three years. It’s crazy to think about that I have a daily Marco Polo thread with Lisa Bailey, Sarah Frandina, Kelsey Jenkins, and Andrea La

Krystle Church joins us for the 271st episode of The Copywriter Club Podcast. A former Accelerator member, Krystle is a business mentor and runs a boutique copywriting studio. Krystle is a borderless entrepreneur who runs her business on the island of Mauritius. This episode is a must-listen if you’re curious about running a business abroad and balancing business endeavors all while keeping your mindset in check. We chat about: Transitioning from traveling elementary school teacher to borderless entrepreneur. Creating a healthy working atmosphere and getting to choose who you work with. Retiring your partner and defining freedom in your own terms. The illusion of choice and how it can impact business decisions. Utilizing the freedom you have to make CEO decisions. (because you are the boss, afterall.) How to unbox the narrative and stories we constantly tell ourselves. Overcoming cycles of burnout and soaking up the big milestones you reach before jumping into the next thing. Rewiring your mindset and figuring out what you want from your business. The biggest mindset blocks for copywriters and navigating them. How to work as a “workaholic.” Mindset and journaling practices for both business and personal growth. How to manage two aspects of business: mentorship + copy studio. Managing multiple team members who support the growth of your brand. How to train your team to provide the same white-glove experience you provide your DFY clients. Is it time to hire contractors or full time employees in your business? What processes need to be in place before making your first hire. How to raise your prices – Which marks should we be hitting? How to structure a high-ticket day rate. Copy chiefing and how to work with a junior copywriter. Hiring for your business from a financial perspective and stacking revenue. The secret to creating demand in your business. The struggles of a 6-figure business – Does it get easier? The impact of community and leaning on others for support. Grab your headphones or check out the transcript below.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Krystle’s website Erin’s website Aly’s website Episode #207 Episode #245 Aly’s episode   Full Transcript: Kira: Mindset and pricing go hand in hand when you want to raise your prices. Getting over the fear of charging what we’re worth is something so many copywriters struggle with in their businesses. In the 271st episode of the Copywriter Club Podcast, we’re joined by Accelerator alumni member Krystle Church, who is an elementary school teacher turned business coach who also owns a boutique copywriting studio. Krystle walks us through how she’s been able to raise her prices, build her team and increase her confidence over the last few years. Before we jump in, I have some introductions to make, because in this interview, I was actually joined by a co-host, I kicked Rob out of this show completely and Erin Pennings joined me. Erin is a Think Tank member and a B2B copywriter who focuses on brand messaging, website copy and visibility strategies. Erin also has an awesome program called Womp Womp to Wow, which is my favorite title for any program. And it’s a 21-day web copy intensive. So Erin actually join me for the initial interview. You’ll hear her asking questions. And I have another special guest today, Aly Goulet, who is also a Think Tank member. And Aly, thanks for being here with me today. Can you introduce yourself? Aly: Yeah, absolutely. Thanks so much for having me. I’m Aly Goulet. I’m a B2B SaaS and IT copywriter, and I also create resource for freelancers, including Genius Portfolio for WordPress. Kira: Very cool. And before we dive into this interview, you know we love to have some sponsor action. And our sponsor today is the Think Tank, our mastermind. I know it’s shocking that the Think Tank is our sponsor today. So Aly, as a member of the Think Tank, you are in your second year in the Think Tank. Can you share a little bit about your experience in this mastermind and maybe just how it’s helped you the most? Aly: Yeah. I think what really makes the Think Tank special when I compare it to even other offerings that I’ve been a part of in the past is that the community that you and Rob have created there is so special and it’s really about learning and listening and reflecting off of each other so that we’re all encouraged to move in the directions that we really want to lean into as opposed to doing things one right way or following the same program. We’re all doing so many different things, we’re all accomplishing so much. And it’s just nice to be in a room with other people and really bouncing those ideas off of each other instead of operating in your own business vacuum. Kira: Yeah. And you are such a great example of a

On the 270th episode of The Copywriter Club podcast, we’re diving into the world of Kira Hug. Who is she really and does she even like to hug? She shares her experiences from the beginnings of her own copywriting career to where she is today and where she plans to go in the future. Tune in to find out: The rise of Kira Hug. What it was like to live in New York City and what her favorite experiences were. Raising kids in Brooklyn and moving to Washington, DC. Kira’s first writing experiences and learning about her love for interviewing. The struggles Kira faced most as she built her copywriting business. Navigating through the head trash that can be such a constant burden for copywriters. How to stop getting in your own way. Kira’s least favorite client project and how she said “see ya later!” Finding the confidence to know you have what it takes to move forward. Building The Copywriter Club, copywriting agency, and raising young children. Was it love at first sight for Kira and Ezra? Are we going to start training for a copywriter’s marathon? Why Kira uses a tiny paintbrush for big projects. The motivating factors that drive Kira to keep going. The push to continue to get better in life and never staying complacent. The biggest takeaways Kira has had from coaching hundreds of copywriters. How your business can have dramatic change by implementing this one thing. Why you can’t let yourself surrender to the head trash. How copywriters can think bigger for themselves. The legacy Kira wants to leave for the world and her kids. Listen to or read the inside scoop of everyone’s beloved copy mom. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Four Thousand Weeks   Full Transcript: Rob: Welcome everyone. This is another episode of just Kira and Rob talking on the podcast, which means we don’t have a written out introduction. I suppose we could talk about how this episode is brought to you by The Copywriter Accelerator, which should be opening momentarily, within days of this episode going live, or within weeks anyway. Accelerator is our basic training, 16-week… It’s not really a course and it’s not really a membership, but it’s a program where you go through with a cohort of other ambitious copywriters and basically set the foundations that you need to put in place for a successful copywriting business. The skillset that you need as a copywriter are different from those that you need as a business owner. And, if you want to succeed at both, you need to have both, and so that’s where The Accelerator comes in. Okay, so now that we’ve dealt with that part, it’s just you and me, Kira. Kira: We’ve dealt with the whole selling our stuff part, let’s get that out the way. Rob: Exactly. So, 10 episodes ago you interviewed me. We do this every once and a while, where it’s just you and me talking, but 10 episodes ago we did a little bit more of like, “Okay, we’ll try to dive into a little bit more of behind the scenes Rob.” And, of course, we want to turn the tables now and get the behind the scenes Kira, and find out who you really are when you’re not necessarily doing The Copywriter Club thing. Kira: I am the exact same person. Rob: We’re going to find out. Kira: Shocker. Rob: Yeah, we’re going to find out. Kira: Yeah, same person. Rob: Okay, well let’s start with a couple of easy questions, warm you up. You’ve lived in a whole bunch of places. You’ve been in Chicago, and Virginia, you went to school in Virginia, you lived in New York. I think when we met you even described yourself as, “A New Yorker,” that was who you were. Kira: Oh, yeah. Rob: And now, you’re living in Washington D.C., so I’m curious about the history of Kira traveling around and being in places. What’s your favorite place that you’ve lived? Kira: I still consider myself a New Yorker, even though I no longer am in New York. I think some people can live there for one year and they feel like it’s in them forever. For me, I was there for 12 years, so I feel like the 12 years, that counts. But, I’m sure there are New Yorkers who’d say, “You’re not a true New Yorker.” That’s what I love about New York. So, to me, that always felt like home. That was my dream. That was my big dream in college, is I was in Virginia, I was like, “Just move to New York and you’ve made it in life.” Even now that I’m out of there, I don’t miss it necessarily, I miss parts of it, I’m really happy where I am in D.C. I like my life here, but I still feel like that’s a part of me. I take New York City with me wherever I go. Nothing really has topped that for me. Rob: So, what’s your very best New York City experience? Kira: I think there are a collecti

Our guest for the 269th episode of The Copywriter Club podcast is Lindsey Walker. Lindsey is a public relations expert who owns Walker + Associates Media Group – a boutique public relations agency. Lindsey helps her clients position themselves for visibility and growth. If you want to increase your visibility and authority in the online space, tune into the episode to find actionable steps you can take to increase your impact and grow your brand. Lindsey’s journey into the public relations world and starting a freelance business. The roles that characterize a publicity firm and finding a team that will help you scale your business. How to shift from solopreneur to leader and CEO. – What do you need to have in place? Defining the type of CEO you want to become and how you can begin to look strategically at your business. The process of working with someone in public relations. – What happens first? How long it takes to expect results from PR. How copywriters need to think about their business from a PR standpoint. Are you the bottleneck in your business? The 3 elements to DIY public relations in your business. How to break through when you don’t have connections or people on the inside. How to successfully pitch yourself and the biggest mistakes you need to avoid. The different opportunities to pitch yourself depending on the season and time of year. How to break into the PR space as a writer. The difference between in-house and freelance PR writers. The impact that mindset plays in public relations and how to put yourself out there. When it’s a good idea to think about PR in your business. What is the future of public relations? What Lindsey learned from a life-threatening experience and how it applies to her business today. Advice for business owners who are going through difficult situations. How to handle rejection when sending pitches. Will Kira and Rob become influencers?! PR is an essential tool to grow your business and create a lasting impact. Be sure to grab your earbuds or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground The Copywriter Club Accelerator waitlist Lindsey’s website Mai-kee’s website Episode 229 with Selena Soo Episode 151 with Patsy Kenney Episode 150 with Brigitte Lyons Episode 152 with Mai-kee   Full Transcript: Rob: One of the most important activities that you do as a copywriting business owner is marketing, and that can take a lot of forms, everything from cold pitching to social media, and almost literally 100 other activities. Continually marketing yourself and your business is the thing that attracts clients to your door. If you want to succeed long term as a copywriter, you can’t ignore this activity. Today’s guest on The Copywriter Club Podcast is publicist and PR expert, Lindsey Walker. She knows a thing or two about attracting attention to your business. We met Lindsey when she reached out to pitch a guest for our podcast, and while that particular person wasn’t a fit, when we heard Lindsey’s story, we knew that she would be. Stick around to hear what she shared about getting people to pay attention to what you are doing in your business. But before we get to all of that, let me introduce my guest host for this episode, Mai-kee Tsang. Hey, Mai-kee. Mai-kee: Hey, Rob. Lovely to be here. I’m not Kira, but she’s here with us in spirit. Rob: Nope. Kira was with us on the initial interview. Yeah, it’s just you and me to talk about all of that. Mai-kee: Exciting stuff. Rob: Yeah. If you’ve been listening to the podcast for a while, you’ll remember that Mai-kee shared how she pitched 101 podcast in 30 days way back on episode 152. It’s a really good episode. I’ll remind you again at the end to listen to it, but make a mental note because you’re definitely going to want to check that out. Then one more thing before we jump into our interview, this podcast is sponsored by The Copywriter Accelerator. That’s our program for copywriters who want to lay a solid foundation under their business and get all of the pieces lined up for success in the coming new year. It runs for 16 weeks, covers everything from business mindset and figuring out your X factor and your unique mechanism to creating products and pricing and services and working with clients and all of those things, as well as marketing yourself and attracting the right clients into your business. Do yourself a favor and visit Thecopywriteraccelerator.com and get yourself on the wait list right now. We’ll be opening the doors again in just a few weeks. Okay. Let’s hear from Lindsey and how she got her start as a publicist and a PR expert. Lindsey: I have always loved all things communications. I grew up with my grandmother. She would always have the news turned on on someone’s news station. I fell in love with