HubShots - The Unofficial Down Under HubSpot Podcast

Welcome to Episode 77 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-77/ Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248 https://m.me/g/AbYPyswc4gtK5d5c HubShots Facebook Chatbot: http://m.me/HubShotsPodcast Recorded: Monday 20 March 2017 | Published: Friday 31 March 2017

Welcome to Episode 76 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. In this episode there are a lot of learnings lol. Seriously though, the Moz analysis of Google Search User behaviour is fascinating, and we spend a ton of time going through some HubSpot marketing and sales items in detail. Plus a few tips around sales calls and some ecommerce optimisation recommendations. Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248 https://m.me/g/AbYPyswc4gtK5d5c HubShots Facebook Chatbot: http://m.me/HubShotsPodcast Recorded: Wednesday 15 March 2017 | Published: Thursday 16 March 2017 Full show notes available at: https://hubshots.com/episode-76/

Welcome to Episode 75 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248 https://m.me/g/AbYPyswc4gtK5d5c HubShots Facebook Chatbot: http://m.me/HubShotsPodcast Recorded: Wednesday 08 March 2017 | Published: Thursday 09 February 2017 Full show notes available here: https://hubshots.com/episode-75/

Welcome to Episode 74 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. In this episode: Announcing the HubShots Chat Bot, and discussing chatbots in general. Plus HubSpot's keyword tool history drill down. Also some HubSpot frustrations, plus a bogus tip! Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248 https://m.me/g/AbYPyswc4gtK5d5c Recorded: Monday 27 February February 2017 | Published: Thursday 23 February 2017 Full show notes available here: https://hubshots.com/episode-74/

Welcome to Episode 73 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Ever responded to a promotion of a free trial only to find out they then ask for your credit card? Infuriating right? We highlight a recent experience, plus review some of the new HubSpot features including the new ShutterStock integration - sweet! Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248 https://m.me/g/AbYPyswc4gtK5d5c Recorded: Monday 20 February February 2017 | Published: Friday 24 February 2017 Full show notes available here: https://hubshots.com/episode-73/

Welcome to Episode 72 of HubShots! The 20th Anniversary Edition! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248 https://m.me/g/AbYPyswc4gtK5d5c Recorded: Wednesday 15 February 2017 | Published: Saturday 18 February 2017 Full show notes available here: https://hubshots.com/episode-72/

Welcome to Episode 71 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Tuesday 07 February 2017 | Published: Thursday 09 February 2017 Full show notes please visit: https://hubshots.com/episode-71/

Welcome to Episode 70 of HubShots! Another Late Night Special Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 01 February 2017 | Published: Thursday 02 February 2017 Full show notes available here: https://hubshots.com/episode-70/

Welcome to Episode 69 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 25 January 2017 | Published: Friday 27 January 2017 Full show notes available here: https://hubshots.com/episode-69/

Welcome to Episode 68 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Book in 15 minutes with us on 25 January in Sydney to discuss any HubSpot feature or topic. Book here: https://hubshots.com/cafe-consulting/ Recorded: Tuesday 17 January 2017 | Published: Thursday 19 January 2017 Full show notes available here: https://hubshots.com/episode-68/

Welcome to Episode 67 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Monday 09 January 2017 | Published: Thursday 12 January 2017 Full show notes available here: https://hubshots.com/episode-67/

Welcome to Episode 66 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Thursday 05 January 2017 | Published: Saturday 07 January 2017 Full show notes available here: https://hubshots.com/episode-66/

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Thursday 22 December 2016 | Published: Friday 06 January 2017 Full show notes available at: http://hubshots.com/episode-65/

Welcome to Episode 64 of HubShots! Full show notes are available here: http://hubshots.com/episode-64/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 19 December 2016 | Published: Friday 23 December 2016 Shot 1: Inbound Thought of the Year Thinking back on 2016 and some of the key inbound learnings: Craig’s biggest a-ha moment: Kipp Bodnar’s approach to: “solve for the problem” http://hubshots.com/episode-40/ It has fundamentally changed our approach to everything – in business and in personal activities as well Ian’s biggest a-ha moment: I have to say that “solve for the problem” has been it. But to give you something different I would say “be informed, read up and deep dive into topics” as that is how you learn and become a practitioner. Shot 2: HubSpot Feature/Tip of the Year Craig’s favourite new items in 2016: Lead Flows – quickest wins we’ve had lately Ian’s favourite new feature in 2016: HubSpot Projects Shot 3: Pro Tip (Reminder) of the Week Analysing content in HubSpot: - Check your Page Performance report (Under Reports menu) - Check the SEO optimisation of each page (start with your top 10 most popular pages) - Update the content for latest findings and accuracy - Update internal links to increase relevance and freshness - Update ‘Last Updated’ date - Add a tailored Lead Flow slide-in onto the page - Check the CTA results for the page and if needed create a variation to test the - - CTA against to increase click through and conversion Shot 4: Opinion(s) of the Week A look at: What has changed in 2016 What won’t change in 2017 How to combine the two – with examples Thinking about Artificial Intelligence Planning for the new year should include some analysis of what is new, but also what isn’t changing. What has changed in 2016 First, a look at 2016 in terms of marketing and what is changing: https://contently.com/strategist/2016/12/16/biggest-marketing-storylines-2016/ - Digital advertising overtook TV advertising for the first time. - Facebook dominates attention and marketing dollars - VR and AR take off (eg Pokemon Go) - AI starts changing from science fiction to reality - Enterprises are all changing to be media companies as part of the offering - Martech gets huge – Microsoft purchased LinkedIn - Privacy, fake news, data collection, Native advertising guidelines What ISN’T going to change in 2017 Thinking about what ISN’T going to change in the next few years. Recall Jeff Bezos’ advice: https://www.goodreads.com/quotes/966699-i-very-frequently-get-the-question-what-s-going-to-change What things will remain constant for your customers?: Prospects and customers want help and value and answers and solutions - They want quick response (consider whether you should invest in chat tools and the costs of having them managed) - They want trusted advisors, they want to feel safe - They want to feel like individuals, so focus on anything that will help to personalise their experience and make them feel special - They want a good user experience Artificial Intelligence Paul Roetzer discusses AI in marketing: http://content.inbound.com/content/origins-of-the-marketing-intelligence-engine https://www.narrativescience.com/quill-engage https://www.quillengage.com/ IBM Watson is driving AI based products: https://www.ibm.com/watson/ Eg their Customer Support tool is an example of where the industry is heading: https://www.ibm.com/marketplace/cloud/cognitive-customer-engagement/au/en-au#product-header-top Shot 5: HubShots Resource of the Year Interviews with 7 Marketing Experts from HubSpot Sydney http://hubshots.com/the-hubspot-interviews We will be updating this in 2017 with more information! Shot 6: Quote of the Week “Christmas is doing a little something extra for someone.” ~ Charles M. Schulz

Welcome to Episode 63 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Wednesday 14 December 2016 | Published: Friday 16 December 2016 Full show notes available here: http://hubshots.com/episode-63/

Welcome to Episode 62 of HubShots! Full show notes available at: http://hubshots.com/episode-62/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 05 December 2016 | Published: Thursday 08 December 2016 Shot 1: Inbound Thought of the Week Keynote: Charles Duhiggcharles duhigg 9627 Some highlights: People Think differently Most productive people think more deeply Some learnings from Qantas flight 32 check the story. QF32 By Richard De Crespigny People tell them stories on what to expect. Cognitive tunnel. Can we pivot so we put ourselves back in charge. He constantly challenges mental models. Craig’s notes re Charles’s presentation (view the comments): Looking forward to Charles’s Duhigg’s presentation being made available on the Inbound site. BTW the Alec Baldwin keynote is now available: http://content.inbound.com/content/alec-baldwin-keynote Also: Rosalia Cefalu’s session is now available: http://content.inbound.com/content/youre-starting-a-sales-enablement-team-now-what Shot 2: HubSpot Feature/Tip of the Week More on Lead Flows Aiming for extreme targeting Name your Lead Flows based on the offer they have, and then add to a few pages. Each time you post a new blog post add the blog post URL to the appropriate Lead Flow. Simplicity is the key: test lots of different Lead Flows. Note that they are simple eg can’t A/B test them or even report on them eg can’t do breakdowns based on device or anything like that Keep testing: eg on one site we’ve had more than 30 Lead Flow submits in the last week (ie almost as many as the normal leads collected) whilst on another site they’ve had very little response. Which indicates that the way the offer is expressed needs further testing. Keep testing your Lead Flows to improve conversion rates. Gotcha: can’t have LeadIn plugin and the WordPress plugin both active on a site or else the Lead Flows won’t work. Shot 3: Challenge of the Week How to stop people you work with making on the fly irrational decisions. How do you solve it? Have a brief when doing work. This way you can tie it back to the brief in a logical way. Complete your personas Do a content audit and tie it to a content plan Shot 4: Stat of the Week From think with Google – A Marketer’s Guide to Holiday Supershoppers Tip: Check your Apple Maps listing > https://mapsconnect.apple.com/. You will need an apple id. Shot 5: Opinion(s) of the Week https://mention.com/blog/inbound-2016-marketing-experts/ Super useful post, tons of good insights, a range of formats. Has been shared a lot. Aside: Has zero comments. Opinion: We’re taking comments off some sites, and also removing social sharing in some cases. If they aren’t social proof they can sometimes be social disproofs. Shot 6: Pro Tip of the Week Perform an end of year content audit. https://blog.hubspot.com/customers/long-term-content-marketing Goal: with the content audit it will help you identify all of the marketing assets that you have at your disposal and potentially identify gaps or opportunities in your content strategy. ― Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business

Welcome to Episode 61 of HubShots! Full show notes available here: http://hubshots.com/episode-61/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 28 November 2016 | Published: Thursday 01 December 2016 Shot 1: Inbound Thought of the Week 1: Highlights from Brian Halligan: http://content.inbound.com/content/brian-halligan-and-dharmesh-shah-keynote Is cold calling really dead? Or is it just called something else these days…? 2: A look at Gary Vee’s trip to #Inbound16 https://www.youtube.com/watch?v=gdGgBp4hoTk Notice how he engages with people before the keynote – he’s very involved. 3: ecommerce interviews coming up BTW stay tuned for our upcoming interviews with HubSpot marketers: all about ecommerce – look out for them over the Holiday period! Shot 2: HubSpot Feature/Tip of the Week Tip 1: Lead Flows HubSpot Marketing Free: http://www.hubspot.com/products/marketing/free Lead Flows: http://www.hubspot.com/product-updates/introducing-lead-flows-for-hubspot-marketing Gotcha: if you have LeadIn installed as well as HubSpot then the Lead Flows won’t show. So disable LeadIn on your WordPress site if you already have HubSpot installed. Good to test with sites. Simple to setup and target, and easy to add to smart lists. In smart lists, include Form Submits from forms that have Lead Flow names. Contacts who fill out Lead Flows can be enrolled in Workflows, just like any other form submit. Interesting that Lead Flows are under the Content menu, and not under Contacts – I thought they’d be more like Forms (which is under Contacts). HubSpot considers it a Call to Action, rather than just a Form. Tip 2: Excluding your IP address in HubSpot Go to Report Settings and scroll to the bottom Shot 3: Challenge of the Week Don’t be rude to telemarketers – they are people just like you and me Tip: Live as though every interaction will be broadcast for the world to see. Shot 4: Stat of the Week virtual reality marketing technology ads 01 01 Source: Google Data, Global, May 2016. Shot 5: Opinion(s) of the Week Black Friday Buyer’s Remorse http://www.craigbailey.net/black-friday-buyers-remorse/ Good comparison of how complementary working with an agency can be with your internal marketing team. Oh, and hi Zoe! https://www.brandchemistry.com.au/blog/why-just-hiring-in-house-marketing-is-not-enough Rented Land can be used to your advantage: https://medium.com/@karolian/we-put-our-website-on-facebook-for-free-and-it-drove-a-ton-of-traffic-561b43611cbe#.ujvoy6v3c Storytelling like Tesla: https://readthink.com/tell-your-company-story-like-tesla-b10c815b9124#.6e9k2rk39 Shot 6: Pro Tip of the Week Optimising Website Forms Here is the HubSpot Project > https://app.hubspot.com/projects/l/templates/64108 You can also collect data through hidden form fields > http://knowledge.hubspot.com/forms-user-guide/how-to-pass-hidden-contact-property-values-with-forms Shot 7: Resource of the Week Land page examples: https://klientboost.com/cro/landing-page-trends/ Not really trends, but more a list of examples to get inspiration from. We are starting to build long landing pages to test response. Here’s an example of a long landing page from HubSpot: http://offers.hubspot.com/competitor-analysis-guide Shot 8: Updated Mobile App of the Week None to report! Shot 9: Mobile App of the Week Stocard – Loyalty Cards Wallet Store ALL your loyalty cards in one app. Get rid of all the plastic cards in your wallet! iPhone: https://itunes.apple.com/au/app/stocard-loyalty-cards-wallet/id444578884?mt=8 Android: https://play.google.com/store/apps/details?id=de.stocard.stocard&hl=en Shot 10: Podcast of the Week At the risk of being too insular… Moby gives an excellent roundup of SEO trends and tools in the latest episode of InboundBuzz. http://www.redpandas.com.au/ep42/

Welcome to Episode 60 of HubShots! Show notes available at: http://hubshots.com/episode-60/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 21 November 2016 | Published: Thursday 24 November 2016 Shot 1: Inbound Thought of the Week Inbound quick takeaways. Key value points from Rand Fishkin’s session: http://content.inbound.com/content/how-to-keep-up-with-google http://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond Some stats: 1.19% of searches on Google.com in US result in an ad click => ie 98% of searches don’t click on an ad. 51% of Google.com US search clicks, click on an organic link. 40% of searches result in no clicks eg weather results 25% of searches are in progress eg Chrome instant, so the searcher is still refining their search Google’s keyword planner tool is becoming less useful (vague ranges) – https://moz.com/blog/google-keyword-planner-dirty-secrets Tip: Put your video on Wistia first and embed that on your website to get links and build your asset. Then add it to YouTube 3 months later. Shot 2: HubSpot Feature/Tip of the Week Lots of new stuff announced: http://hubspot.com/new HubSpot Marketing Free: http://www.hubspot.com/products/marketing/free Basically just LeadIn rebadged, but also cut down (eg only keeps 7 days of history in Free version). Shot 3: Challenge of the Week Emoji in podcast show notes will break iTunes parsing of the feed. Shot 4: Stat of the Week Rand had a stat about blog post length in his session – but it was from 2015: http://contentmarketinginstitute.com/2015/11/latest-blogging-trends/ According to an @orbiteers survey, a typical blog post is almost 900 words – 10% longer than in 2014 SnapAgency have an update for 2017 on what the best length is for 2017: https://www.snapagency.com/blog/blog-posts-2017-whats-best-length-seo/ Shot 5: Opinion(s) of the Week If you want to appear smart about marketing, just talk about bots: http://blog.hubspot.com/marketing/bots-major-growth-opportunity-agencies Shot 6: Pro Tip of the Week http://www.jonloomer.com/2016/11/10/facebook-page-engagement-custom-audiences/ Shot 7: Resource of the Week Dharmesh lists his favourite free tools – shock, HubSpot free is on there: November 16: https://readthink.com/the-free-growth-tools-i-recommend-for-modern-businesses-to-grow-scale-1ec27843a3c8#.ov1fz8ife (note: he lists the Google Keyword Planner tool – which may not be as good as it used to be – see also Rand’s session) He also lists GrowthBot – which is an interesting inclusion. November 10: http://blog.hubspot.com/marketing/free-growth-tools#sm.00013kpsm83zefj8yjb1eqxwr59gr Another reminder to be cross-posting your content on other channels. (Note to self…) Shot 8: Updated Mobile App of the Week Medium app just keeps getting better and better: https://itunes.apple.com/au/app/medium/id828256236?mt=8 https://play.google.com/store/apps/details?id=com.medium.reader&hl=en Shot 9: Mobile App of the Week Craig has just read: How Not To Die – about better eating (it promotes a plant based diet): http://nutritionfacts.org/book/ https://www.amazon.com/gp/product/1250066115/ Daily Dozen – food app for eating well https://itunes.apple.com/au/app/dr.-gregers-daily-dozen/id1060700802?mt=8 https://play.google.com/store/apps/details?id=org.nutritionfacts.dailydozen&hl=en Bonus App – Chemical Maze – Shopping Companion https://itunes.apple.com/au/app/chemical-maze-shopping-companion/id363470500?mt=8 https://play.google.com/store/apps/details?id=au.com.gridstone.chemicalmaze Shot 10: Podcast of the Week Perpetual Traffic Podcast: https://itunes.apple.com/au/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 http://www.digitalmarketer.com/podcast/ Shot 11: Quote of the Week Make user experience the cornerstone of your SEO. ~ Rand Fishkin

Welcome to Episode 59 of HubShots

Welcome to Episode 58 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 07 November 2016 | Published: Saturday 12 November 2016 Welcome to the Election Episode Shot 1: Inbound Thought of the Week http://inboundcountdown.com – less than 14 hours left! Looking forward to Charles Duhigg – just read his book The Power of Habit – tons of interesting insights into how people can reset their habits for better productivity and achievement. Join the HubShots Facebook Group: https://www.facebook.com/groups/1608138752821574/ We had a bit of an early taste – visiting the HubSpot offices this morning, running into Luke Summerfield, Bertie, Mo, Varun, Brent, Ryan, Kat, Angus, Madison Shot 2: HubSpot Feature/Tip of the Week HubSpot’s new learning centre – for managing all your certifications Another reminder to do the training – so much good content. Takeaway: never say things along the way about talking about the releases. Shot 3: Challenge of the Week How Slack uses Twitter: https://slackhq.com/finding-our-twitter-voice-2684669345ab#.218db7v1l Document a process for how you ‘speak’ on each of your company channels. Shot 4: Stat of the Week INBOUND is sold out! I heard from a birdy that there is around 20,000 people attending this year! Shot 5: Opinion of the Week A contrarian, but I think accurate, look at how Google is destroying the search ecosystem: http://www.seobook.com/securing-fear-and-mobile-monetization Shot 6: Pro Tip of the Week What types of content get shared: http://buzzsumo.com/blog/magical-content-gets-links-shares-new-research-buzzsumo-majestic/ Our research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are: Authoritative content that answers popular questions, such as ‘what is ..?’ Strong opinion posts and political posts Content that provides original research and insights Content that leverages a trending topic but that also provides practical insights Authoritative news content on new products or developments Shot 7: Resource of the Week Lead scoring and nurturing: https://medium.com/startup-grind/how-to-design-lead-nurturing-lead-scoring-and-drip-email-campaigns-9961024f6605#.h6lgnbmr6 Although it covers a different product – Drip – the approaches he goes through are well worth reviewing. Particularly understanding lead nurturing versus customer nurturing, and also the different types of nurturing that apply to early startup companies versus established companies. Shot 8: Updated Mobile App of the Week Some updates to the HubSpot all in one mobile app for iOS https://itunes.apple.com/ie/app/hubspot-marketing-crm-sales/id1107711722?mt=8 What’s New in Version 2.5.1 – New GrowthBot widget, the chatbot for marketing and sales – You can now send tracked email from the app Shot 9: Mobile App of the Week Life Cycle https://itunes.apple.com/us/app/life-cycle-track-your-time/id1064955217?mt=8 http://www.northcube.com/lifecycle/ Life Cycle automatically tracks your time and maps your life. Best part is it uses only 1% of your battery. Shot 10: Podcast of the Week HubnSpoke by the team at The Kingdom: https://www.thekingdom.com.au/hubnspoke Adam Steinhardt and Zaahn Johnson Shot 11: Quote of the Week Directly from the new HubSpot office in Boston. Success is making those who believed in you look brilliant. ~ Dharmesh Shah

Welcome to Episode 57 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 31 October 2016 | Published: Friday 04 November 2016 Full show notes available here: http://hubshots.com/episode-57/ Welcome to the Halloween Episode Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 8 days left! We’ll be in the air when this episode goes live. New speaker announcements: Charles Duhigg http://www.inbound.com/speakers/charles-duhigg http://charlesduhigg.com/the-power-of-habit/ Charles Duhigg’s The Power of Habit: Why We Do What We Do in Life and Business has spent over a year on the New York Times bestseller list. Join the HubShots Facebook Group: https://www.facebook.com/groups/1608138752821574/ Shot 2: HubSpot Feature/Tip of the Week http://www.hubspot.com/integrations/hotjar [HubSpot Connect] – Hotjar Integration Tip: make sure you include HotJar events in the timeline filter in HubSpot: Shot 3: Challenge of the Week Trying to decide on which sessions to attend! Shot 4: Stat of the Week Ultra-engagement: https://apac.thinkwithgoogle.com/infographics/online-video-trends-2017-media-plan.html Half of 18-34 year olds would drop whatever they are doing to watch a new video by their favourite creator! This is how powerful video can be – as part of your audience building plan. Shot 5: Opinion of the Week Strategising your lead generation https://entrepreneurs.maqtoob.com/are-your-leads-qualified-strategize-your-lead-generation-4499e6f9e99f#.wzwaoegfg The 2 most important criteria for leads you should be looking for are: Closing potential — Determine how easy will the lead convert into a customer. Revenue potential — Determine the revenue that will be generated from the lead over a lifetime or the time period of your contract. Then goes on to discuss what ‘quality’ looks like Shot 6: Pro Tip of the Week Another call to ‘test and measure’: https://medium.com/the-mission/the-battle-of-conversion-rates-user-generated-content-vs-stock-photos-7bc8f3c76ea8#.vlbfnejy6 Running a series of ecommerce product page tests, testing user generated images with stock photos: in 3 out of 4 tests the UGC won (by a large margin). Example: the one of the left had a 3X conversion rate Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/ Pg.57 How do you prefer to communicate for business purposes? HubSpot State of Inbound Report 2016 pdf page 57 of 64 In Australia there seems to be a high proportion of email, face-to-face and phone. This is not far from what we have seen when talking to people at HubSpot. HubSpot State of Inbound Report 2016 pdf page 58 of 64 Would love to know what is in the ‘Other’ category! Shot 8: Resource of the Week http://www.marketingaiinstitute.com/ Interesting perspectives on how artificial intelligence is helping with marketing – especially with natural language generation. From Paul Roetzer and the PR 20/20 team https://moz.com/blog/the-technical-seo-renaissance Nice work by Mike King (iPullRank) An example of an awesome article that is so long that I haven’t read it all, but will gladly share it! If you like reading about things that refer to 304 response codes, then this is the article for you. Shot 9: Mobile App of the Week HubSpot’s new all in one mobile app for iOS https://itunes.apple.com/ie/app/hubspot-marketing-crm-sales/id1107711722?mt=8 Notification Center HubSpot With widgets! Shot 10: App of the Week Facebook Groups App https://itunes.apple.com/us/app/facebook-groups/id931735837?mt=8 See all of your Facebook groups in one place! Join our Group and stay in touch > https://www.facebook.com/groups/1608138752821574/ Shot 11: Quote of the Week

Welcome to Episode 56 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Tuesday 25 October 2016 | Published: Saturday 29 October 2016 Full show notes available here: http://hubshots.com/episode-56/ Welcome Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 14 days left! Brian and Dharmesh not announcing new stuff – leaving that to Christopher O’Donnell Less than 50% of attendees at Inbound are HubSpot customers. So it makes sense that the keynote is more about industry trends than it is about product. As Karl say: Inbound Platform versus Inbound movement Shot 2: HubSpot Feature/Tip of the Week Merge companies in HubSpot CRM: https://knowledge.hubspot.com/articles/kcs_article/companies/what-happens-when-i-merge-two-companies Another sign that HubSpot is pushing into the more sophisticated space when it comes to CRM. Note: You will not have the option to merge company records if your account is integrated with Salesforce. Shot 3: Challenge of the Week Looking for the next window of opportunity… Example: Facebook has been so good for B2B in the last 12 months, but it is becoming much more competitive now as companies wake up and jump on. Which in turn means that the results are dropping. So how do find the next window of opportunity? By channel: eg Instagram, Medium By format: eg cinemagraphs, podcasts, video By intent: eg removing gates, pushing higher value assets earlier, lead forms Key point: if there’s something amazing you could do now, do it now – especially if your competitors aren’t yet doing it Marketing managers are starting to have difficult discussions with their bosses about results – the costs of gaining leads are increasing – as a marketing manager how do you handle this? Shot 4: Stat of the Week 700,000 domains have published AMP pages, more than 600M AMP pages published: https://amphtml.wordpress.com/2016/10/07/amp-a-year-in-review/amp/ People discussing Google’s AMP pages: https://www.alexkras.com/google-may-be-stealing-your-mobile-traffic/#comment-55336 We first discussed AMP pages back in December in Episode 11: http://hubshots.com/episode-11/ https://www.ampproject.org/ Shot 5: Opinion of the Week https://www.zoho.com/projects/blog/basecamps-work-can-wait-pledge-why-were-not-recommending-it.html Shot 6: Pro Tip of the Week In Google Analytics we often see a big interest in the About pages of sites – so it’s worth putting some time, thought and effort into optimising them – here’s 12 tips from Lauren Holliday: https://medium.com/@laurenholliday_/12-sections-to-consider-including-on-your-about-page-the-most-important-page-on-your-website-7ab5c29a82a0#.2hjn3ih12 https://www.blog.google/products/g-suite/five-new-ways-reach-your-goals-faster-g-suite/ Ian check this out Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/ What do people look for in a job: job criteria Opportunities for growth is the biggest factor across both sales and marketing respondents. Takeaway: as a marketing manager, make sure you provide growth for your marketing team Shot 8: Resource of the Week Yet another list of free stock image sites: https://medium.com/wd-tips-tricks/free-stock-photo-websites-ce1c614bf767#.x42zncqsg Shot 9: Mobile App of the Week TripIt – All your travel plans, in one place – https://www.tripit.com/ from Ryan Bonnici Shot 10: App of the Week Captions Made Simple for Facebook videos. https://www.rev.com/caption Shot 11: Quote of the Week “Don’t try to take market away from your competition. If the market is big enough there should be enough non-consumers you can be selling to.” Dharmesh Shah, Author and Co-founder of Hubspot

Welcome to Episode 55 of HubShots! Full show notes available here: http://hubshots.com/episode-55/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 17 October 2016 | Published: Friday 21 October 2016 Welcome Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 22 days left! If you could meet one speaker and chat with them, who would it be? Shot 2: HubSpot Feature/Tip of the Week The new dashboard offers more robust performance graphs to track the success of emails over time, and provides actionable tips to help boost your email metrics. Easily manage your emails. More comprehensive email performance data at a glance. Tips to improve your emails. Easily make comparisons across multiple emails. Discover emails with the highest bounces, unsubscribes, and spam reports. More control over your reporting timeframe. http://www.hubspot.com/product-updates/new-email-dashboard Moving to the familiar Manage and Analyze format of having two tabs for viewing email details Now Officially Live > HubSpot Projects – listen to episodes 50, 51 and 52 for examples of using the Project tools Shot 3: Challenge of the Week Delivering the WOW. Shot 4: Stat of the Week Nathalie Nahai – Conversions@Google 2016 https://www.youtube.com/watch?v=Z0JQtCJI84U&app=desktop A rating of 3.9 and above leads to higher conversions, 3.8 or less can impact conversions https://www.nathalienahai.com/ Shot 5: Opinion of the Week The One Email Tactic That Publishers Shouldn’t Ignore https://contently.com/strategist/2016/10/14/better-newsletter/ Consider using newsletters to test exclusive content, as well as testing ideas before they make it into a formal offering. Shot 6: Pro Tip of the Week Also our Podcast of the Week: http://www.superfastbusiness.com/list-all/ 10 Classic Facebook Advertising Mistakes ( And How To Fix Them) http://www.superfastbusiness.com/business/501-10-classic-facebook-advertising-mistakes-and-how-to-fix-them/ Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/ Content Marketing teams today use a wide range of resources to write their blog content. From what we see the majority of the heavy lifting is done by staff, but executives, freelancers and even guest posters help fill the blog queue. The participation rates across the board are higher in 2016, pointing to continued investment in creating blog content. In terms of time taken to write a 500 word blog post in ANZ is looks on par with North America. Average blog post length is under a 1000 words with a high percentage being 500 words or less. Shot 8: Resource of the Week https://inbound.org/article/how-to-calculate-the-cac-of-content-marketing-spreadsheet-model-included https://www.growandconvert.com/content-marketing/customer-acquisition-cost/ Shot 9: Podcast of the Week Moby Siddique interviews George B Thomas on Inbound Buzz: https://www.redpandas.com.au/ep33/ https://twitter.com/georgebthomas Shot 10: Thought of the Week What a Decade of Working in Digital Marketing Has Taught Me https://moz.com/ugc/what-a-decade-of-working-in-digital-marketing-has-taught-me “Each channel has unique traits that make it right for different purposes. The point is to simply look at your goals and work backwards to see which channel(s) are better for achieving them.” ~ Gabriel Goldenberg Shot 11: Quote of the Week “I learned a lesson I’d never forget. The lesson was that, when you have setbacks and failures, you can’t overreact to them.” ― Angela Duckworth, Grit

Welcome to Episode 54 of HubShots! Full show notes available here: http://hubshots.com/episode-54/ Welcome to HubShots, the podcast for marketing managers who use HubSpot. Recorded: Monday 10 October 2016 | Published: Thursday 13 October 2016 Welcome Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 29 days left! http://www.inbound.com/blog/what-i-read-and-how-i-read-it-kim-scott “The craft of editing is not sufficiently rewarded online. In fact, since editing is slow, it’s punished. As a result, we all spend too much time reading rough drafts rather than deeply considered writing. People don’t take time to THINK about or DEBATE ideas before they publish them. They don’t challenge their own thinking, or ask others to do so. We’re all encouraged to spout off and ship it. There is so much pressure on the velocity and quantity of content creation online; it would be better if more of us could slow down and think deeply about the valuable ideas we want to share. “ Thought Leadership Reasons to attend Inbound: Inbound tips: Get there early for the opening night keynote, seats go fast Go to the food court for meals, avoid the food trucks Aim for centre aisle seats Join the HubShots WhatsApp group for details on where to meet with others Shot 2: HubSpot Feature/Tip of the Week New dashboard being forced on everyone this week – I’ll miss the old dashboard. Target Your Subject Lines for Different Audiences Here’s the original Ideas item from 2013: http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/4892661-create-smart-subject-lines Feature request: be able to report on the results per subject line I’ve added it as a request: http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/16583179-show-stats-for-email-subject-line-smart-content-pe Please vote it up! Shot 3: Challenge of the Week Networking events versus preparing meaningful, targeted content. Attending an event can easily chew up 3-4 hours or time. Could this time be used more effectively preparing content? Effective = doing the right thing Efficient = doing it the right way Shot 4: Stat of the Week 27% of Australians prefer to buy their Christmas presents online, rather than in store. 84% start online1 1 McCrindle Research 2015; GCS 2014). Takeaway: is your business there when people are looking online? Shot 5: Opinion of the Week What percentage of revenue do companies spend on sales and marketing: https://vtldesign.com/inbound-marketing/content-marketing-strategy/percent-of-revenue-spent-on-marketing-sales/ https://inbound.org/discuss/what-percent-of-revenue-do-companies-spend-on-marketing 10% seems to be the magic number for sales and marketing (note: this doesn’t include headcount costs). Shot 6: Pro Tip of the Week From Gary Vaynerchuk’s #AskGaryVee book: Digital should be seen as a gateway to human interaction, but not as a replacement for it. Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/ Content distribution channels businesses plan to add to their marketing efforts in the next 12 months HubSpot State of Inbound Report 2016 pdf page 45 of 65 In ANZ plans are to leverage YouTube and Facebook video in the future. Shot 8: Resource of the Week http://blog.hubspot.com/marketing/types-of-people-at-conferences Craig is #2 – The Sponge Ian is more #2 and wants to work to #1 – Sponge to networker! Shot 9: App of the Week Google Maps – https://itunes.apple.com/au/app/google-maps-navigation-transport/id585027354 Tip: Save maps offline when travelling so you don’t get stuck when you don’t have data > https://support.google.com/maps/answer/6291838?co=GENIE.Platform%3DiOS&hl=en Shot 10: Thought of the Week Visualize the leaks From Seth Godin http://sethgodin.typepad.com/seths_blog/2016/10/visualize-the-leaks.html Shot 11: Quote of the Week ‘If you work hard at trying to be good at many things, you’ll get good at many things’.

Welcome to Episode 53 of HubShots! Recorded: Wednesday 05 October 2016 | Published: Thursday 06 October 2016 Welcome Full show notes available here: http://hubshots.com/episode-53/ Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 34 days left! A beautiful spring day in Sydney – just after a long weekend! What speakers read: http://www.inbound.com/blog/what-i-read-and-how-i-read-it-iliyana-stareva http://www.inbound.com/blog/what-i-read-and-how-i-read-it-will-critchlow http://www.inbound.com/blog/what-i-read-and-how-i-read-it-arvell-crag Reasons to attend Inbound: http://www.agencies2inbound.com/blog/20-reasons-all-inbound-marketing-agency-owners-should-attend-inbound-16 Our Inbound tip of the week: Get ready for Clam Chowder! Shot 2: HubSpot Feature/Tip of the Week Blog Author stats http://www.hubspot.com/product-updates/see-which-authors-are-driving-conversions Shot 3: Challenge of the Week Lifting our game in AdWords We’ve been getting advanced AdWords training and seeing big benefits especially in Display. The challenge to go from above average to exceptional. Shot 4: Stat of the Week Revenue at Amazon increases by 1% for every 100ms it cuts off page load times. Shot 5: Opinion of the Week https://contently.com/strategist/2016/09/29/gain-lose-ungated-content/ Shot 6: Pro Tip of the Week http://blog.hubspot.com/marketing/content-your-audience-actually-wants Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/ Last week we discussed the State of Inbound item about top marketing challenges: http://hubshots.com/episode-52/ pasted image 0 8 Good to hear George and Marcus has basically the same take on it as us: https://www.thesaleslion.com/hubcast-111-inbound16-breakout-sessions-fat-elephants-author-analytics/ But then Marcus goes on to discuss one item he thought was missing from the list of challenges: Getting Management Buy-in for Inbound Two examples we’ve seen many times: Wanting to skip personas Expecting quality and quantity immediately Shot 8: Resource of the Week Stratechery: excellent resource for people wanting to get insight into what is happening in tech companies: https://stratechery.com/ B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/ Sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful. pasted image 0 7 Shot 9: Community Item of the Week http://blog.hubspot.com/marketing/how-b2b-vendors-can-generate-trust-with-website #4: Buyers don’t trust websites filled with distractions Website elements that annoy your users enough to make them leave right away include lack of contact information, intrusive live chat features, animated ads, popups, poor design or navigation, and video or audio that plays automatically. Almost half of respondents declared that they would ditch a vendor’s website simply because it fails to clearly communicate what the company does! pasted image 0 9 Shot 10: App of the Week Skyscanner – https://www.skyscanner.com.au/mobile.html Hopper – https://www.hopper.com/ Hotels.com – https://au.hotels.com/hotel-deals/app/ Shot 11: Podcast of the Week Marketing School with Neil Patel & Eric Siu http://www.stitcher.com/podcast/eric-siu/marketing-school-with-neil-patel-eric-siu Shot 12: Thought of the Week Gary Vaynerchuk on Gratitude He basically says: As long as my family and I are healthy, I’m happy and enormously grateful. Shot 13: Quote of the Week “Lack of money is a common excuse for not being creative.” – Aaron Ross, Predictable Revenue

Welcome to Episode 52 of HubShots! Recorded: Monday 26 September 2016 | Published: Thursday 29 September 2016 Full show notes available here: http://hubshots.com/episode-52/ Welcome Special offer: Free set of steak knives for the most creative tweet to us @HubShots : http://www.ebay.com.au/itm/NEW-ROUND-TIP-STEAK-KNIFE-SET-Plastic-Handle-Knives-Handle-Stainless-Steel-/181931151878?var=&hash=item2a5bf11206:m:m_wnPX5REmSDd9bO-33BpZQ Shot 1: Inbound Thought of the Week Inboundcountdown.com – 42 days left! Will be in the 30s when this is live! New Featured Speaker – Michael Strahan – http://www.inbound.com/inbound16/speakers/michael-strahan Emmy winner and Super Bowl Champion Michael Strahan currently co-hosts ABC’s “Good Morning America” and serves as an analyst for “Fox NFL Sunday.” Here is his book, Wake Up Happy – http://wakeuphappy.com/ Shot 2: HubSpot Feature/Tip of the Week Point out the product updates page > http://www.hubspot.com/product-updates In Beta – New HubSpot Marketplace – where are the drag and drop templates filter? New Collected Forms Dashboard in LeadIn Reminder tips: Episode 49: HubSpot Smart lists and forms: http://hubshots.com/episode-49/ Episode 50: Lead scoring: http://hubshots.com/episode-50/ Episode 51: Workflow settings: http://hubshots.com/episode-51/ Shot 3: Challenge of the Week Buyer’s Remorse – https://en.wikipedia.org/wiki/Buyer%27s_remorse Buyer’s remorse – a big problem often created by conflicting KPIs. Shot 4: Opinion of the Week Bad app experience. Eg. Band App where it was forcing you to enable notifications. Why do people cause friction between people? Shot 5: Pro Tip of the Week HubSpot research > https://research.hubspot.com/ Use this for metrics in your presentations and talking to your business. Shot 6: State of Inbound Item of the Week http://www.stateofinbound.com/ http://blog.hubspot.com/marketing/state-of-inbound-stats 2 key takeaways: 1: Marketers find tracking and making sense of their metrics a challenge. SOI blog X Most Revealing Stats 3 2: Inbound organizations with an SLA are over 5X as likely to be effective.SOI blog X Most Revealing Stats 4 Shot 7: Resource of the Week Focus on subscription goals as part of your goal set: http://contentmarketinginstitute.com/2016/09/ignored-subscription-goal/ Shot 8: Community Item of the Week Penguin now part of the Google Algorithm: https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html Aaron Wall comments: http://www.seobook.com/penguin-40-update Key point: “Anyone operating at scale chasing SEO with automation is likely to step into a trap.” Shot 9: App of the Week The advertising ROI calculator: https://www.hubspot.com/ads-calculator hubspot ads roi calculator Shot 10: Podcast of the Week InboundBuzz – Episode 30: https://www.redpandas.com.au/ep30/ Shot 11: Thought of the Week https://medium.com/killericscancer/returning-to-normal-4cbeb9606edf “I used to dream about a future where I was rich and successful. These days, I dream about a future where Bryn, Eric and I can all go have a picnic in the park together. It turns out all that really matters to me is my family being healthy, happy, and together. If we have that then I’ll feel like the richest person in the world.” A reminder to appreciate the ‘little’ things… Shot 12: Quote of the Week The team that is the most focused and executes the best is the team that wins. That’s usually the team that can handle the pressure of the situation. ~ Michael Strahan

Welcome to Episode 51 of HubShots! Recorded: Monday 19 September 2016 | Published: Thursday 22 September 2016 Full show notes available here: http://hubshots.com/episode-51/ Welcome Shot 1: Inbound Thought of the Week Inboundcountdown.com - 50 days until Inbound Another spotlight speaker announced - Angela Duckworth http://www.inbound.com/speakers/angela-duckworth Author of Grit - http://www.bookdepository.com/Grit-Angel-Duckworth/9781785040191 Craig is reading this at the moment - and she would have been one of his predictions! HubShots meetup plan - we’ll use WhatsApp to tell you where we are, so you never have to feel isolated. Varun mentioned that there 60-70 Australian HubSpotters attending. Shot 2: HubSpot Feature/Tip of the Week Something new: http://www.hubspot.com/2016-product-refresh Something old: Using Settings in Workflows: Suppressions and Priorities: hubspot workflow suppressions This isn’t new - it’s been there for ages - but a good reminder to use these features. Shot 3: Opinion of the Week When people say they want a new website, actually they are saying they want a new web strategy If you are planning a new web site and you only focus on look and feel you’ve missed a key part. Takeaway: ask the ‘5 Why?s’ : https://en.wikipedia.org/wiki/5_Whys Shot 4: Challenge of the Week Even though a business has made sales does not mean everything on a website is geared to drive sales. So we are working on a website that sells a product on a recurring payment. What we analysed and went to optimise the content on the site we discovered that there were many points of friction. No one thought about the buyer’s journey. Offers at each stage of the journey were not clear. The path to conversion was unclear. Takeaway - don’t believe everything someone tells you, go look for yourself and evaluate the buyer’s journey and the content. Shot 5: Pro Tip of the Week LinkedIn conversion tracking is now available - finally: https://business.linkedin.com/marketing-solutions/conversion-tracking Shot 6: State of Inbound Item of the Week The new State of Inbound report is now available: http://www.stateofinbound.com/ P29 Sales challenges: Getting a response is now the biggest difficulty: p29 sales difficulty Key takeaway: get creative about getting cut-through. Quality over quantity. Notice: Customer references is a big influence: p107 sources of purchase information Key takeaway: use case studies in your consideration and decision mode strategies. Shot 7: Resource of the Week Larry Kim and Jon Loomer - as usual :-) http://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/ 1200 x 627 versus 1200 x 628 Great place to start is Canva when creating images. Shot 8: Community Item of the Week Facebook news feed hacking - from Larry Kim: http://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm Shot 9: Podcast of the Week BROADCAST - Inbound Learning Broadcast By HubSpot Academy png 2 https://itunes.apple.com/au/podcast/broadcast-inbound-learning/id990728424?mt=2 Shot 10: App of the Week Lil BUB Weather: http://lilbub.com/ http://www.weatherbubapp.com/ Here’s some of our favourite tools: SEMrush BuzzSumo Google Docs Slack Ahrefs Google Analytics Google Tag Manager Canva Shot 11: Quote of the Week “Purpose - the intention to contribute to the well-being of others” ― Angela Duckworth

Welcome to Episode 50 of HubShots! Recorded: Monday 05 September 2016 | Published: Thursday 15 September 2016 Full show notes available here: http://hubshots.com/episode-50/ Welcome Shot 1: Inbound Thought of the Week Inboundcountdown.com - 64 days left Good interview by George from The HubCast with Kim Darling who is the Event manager for Inbound: https://www.thesaleslion.com/hubcast-107-inboud16-interview-kim-darling/ Thursday morning keynote still needs to be filled, who will it be: Serena Williams? Shot 2: HubSpot Feature/Tip of the Week Using the HubSpot Lead Scoring Academy Project: http://academy.hubspot.com/projects/customer-projects-lead-scoring This is another one of the HubSpot tools that is under utilised. You can start with some simple engagement behaviours, and also demote certain contact attributes eg free email accounts: And also use some custom properties that others in the team have marked eg: Determine point values PRO TIP: For the best results, you'll want to stick to a 0-100 point scale and weight the points in relation to how ready that lead would be to talk to a sales rep. Shot 3: Opinion of the Week Should we value leads who use free email addresses? Yes, in the majority of cases we should still value free lead addresses but then use the implicit behavioural data to further qualify/disqualify. It can depend on industry as well eg if you are marketing to Tradespeople, then them having a @bigpond.com.au address is often normal. Shot 4: Challenge of the Week If you are all online what are you doing in an offline channel to assist people in making a choice? Eg. Real estate agent who dropped a card saying they got the best price for a property in your area. Shot 5: Pro Tip of the Week Using Google Analytics to find your hidden sources of quality leads Example: global brand running 2 campaigns at the moment: TOFU campaign driving ebook signups - cost is <$5 per lead BOFU campaign driving supplier search - cost is ~ $38 per qualified lead But via Analytics we found that 20% of ebook leads clicked on a link in their email nurture to view the supplier search, and 84% of them then became qualified leads Summary the TOFU campaign generated cheaper qualified leads Shot 6: State of Inbound Item of the Week Part 2 of the Blog optimisation project: Blog Optimisation SUGGESTED TIME TO COMPLETE: 2 HOURS Completing the steps will allow you to: Increase the online traffic to your blog. Better target your buyer personas. Generate new qualified leads. PRO TIP: Here's an example of a good Editor's Note: “This post was originally published in December 2014 and has been completely revamped and updated for accuracy and comprehensiveness." Academy projects to see this all together and not in your portal > https://academy.hubspot.com/projects/customer-projects-blog-optimization Shot 7: Resource of the Week http://contentmarketinginstitute.com/2016/08/linkedin-profile-tips/ For next week: http://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm Shot 8: Community Item of the Week Interesting stats re content marketing’s success: http://contentmarketinginstitute.com/2016/08/content-marketing-stats/ 200 million people now use ad blockers The median time people spend on articles is 37 seconds Shot 9: Podcast of the Week George B Thomas interviews Kim Darling from HubSpot’s Inbound team: https://www.thesaleslion.com/hubcast-107-inboud16-interview-kim-darling/ Shot 10: App of the Week Google Analytics What do we like in it? Check bounce rates. Where people enter your site Where people exit your site Shot 11: Quote of the Week “What we want you to do is to change the mode of your website from a one-way sales message to a collaborative, living, breathing hub” ― Brian Halligan

Welcome to Episode 49 of HubShots! Recorded: Monday 29 August 2016 | Published: Saturday 10 September 2016 Welcome to the Wolverine episode ? Thanks to George and Marcus for giving us a shoutout – like listening to Wolverine Shot 1: Inbound Thought of the Week Inboundcountdown.com – 71 days left New speaker announced https://www.inbound.com/speakers/ta-nehisi-coates Shot 2: HubSpot Feature/Tip of the Week Let’s say you wanted to build a smart list based on how contacts first came into contact with you, eg this detail at the start of their timeline: What is their First Touch? Original Source contact property is in the Web Analytics properties: You can use it to build smart lists, and even direct workflows. Shot 3: Challenge of the Week Improving User Experience https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly. Official Google Webmaster Central Blog Helping users easily access content on mobile Reminder: The ‘morality’ of popups discussion: http://hubshots.com/episode-44/ Shot 4: Opinion of the Week https://readthink.com/what-does-the-future-of-content-marketing-look-like-spoiler-far-less-content-812ac1512902#.c2y2qbkft Think of content creation as being like a Product Manager http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/12460560-workflow-building Having a visual workflow builder would be a big improvement to the product Shot 5: Pro Tip of the Week Creating a SMART CTA in HubSpot Create a series of CTAs and then use Lists to drive people through a series of them eg create smart lists for contacts NOT in a conversion list. https://knowledge.hubspot.com/search?q=smart%20cta&filters=quickAnswers&products=marketing%20sales Shot 6: State of Inbound Item of the Week Blog Optimisation SUGGESTED TIME TO COMPLETE: 2 HOURS Completing the steps will allow you to: Increase the online traffic to your blog. Better target your buyer personas. Generate new qualified leads. Step 1: Pick one blog post to optimise PRO TIP: Pick the post that is generating the most traffic to your blog. Step 2: Determine which buyer persona the post is targeting PRO TIP: Tailor the language of your blog post to mirror the language of your persona. Step 3: Identify one primary long-tail keyword PRO TIP: If the keyword that you’ve selected is too difficult, try a variation of it. Use a free tool like keywordtool.io to get suggestions of related keyword phrases. Academy projects to see this all together and not in your portal > https://academy.hubspot.com/projects/customer-projects-blog-optimization Shot 7: Motivation of the Week Marcus and George mentioned us on the HubCast: https://www.thesaleslion.com/hubcast-106-live-chat-inbound-growth-big-5-e-books/ Shot 8: Resource of the Week Tl;dr: hashtags are getting abused, and basically becoming worthless unless specifically related to an event or popular meme: https://medium.com/the-mission/we-looked-at-167-943-tweets-found-out-hashtags-are-worthless-because-of-bots-37d5190d1569#.36g8ceqei Ie if you are a brand and trying to get traction for a hashtag, don’t bother Shot 9: Community Item of the Week Useful to see how many different custom audiences and approaches he uses in order to drive signups for a webinar – he has 10,000 signed up for his next webinar: http://www.jonloomer.com/2016/08/26/promoting-webinar-series-facebook-ads/ Shot 11: Podcast of the Week The Hubcast Shot 12: App of the Week HubSpot Marketing App http://www.hubspot.com/products/mobile http://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html

Welcome to Episode 48 of HubShots! Recorded: Monday 22 August 2016 | Published: Thursday 01 September 2016 Full show notes available here: http://hubshots.com/episode-48/ Today is the closing ceremony of the Olympics – go for gold… Speaking of gold, congratulations to Search and Be Found on becoming a HubSpot Gold Partner! One of only 8 in Australia. Shot 1: Inbound Thought of the Week Inboundcountdown.com – 78 days left Consider doing some training to take your knowledge to the next level > http://www.inbound.com/inbound16/trainings Shot 2: HubSpot Feature/Tip of the Week HubSpot Website Platform has topped G2 Crowd’s Grid for Web Content Management Software, and been named #1 in both Market Presence and Customer Satisfaction with a total score of 89 out of 100 http://www.hubspot.com/company-news/hubspot-named-the-top-web-content-management-software-by-g2-crowd There’s HubSpot up in the top right corner! Shot 3: Challenge of the Week Knowing where all your digital assets are Having access to them Eg. Many people don’t know how to access their domain or where their website is hosted! Some tools we use: LastPass > https://lastpass.com/ 1Password > https://1password.com/teams/ Shot 4: Opinion of the Week Real Time Platform Selection The benefit of being able to select your platforms based on need, and then quickly changing. Gary Vaynerchuk talks about this in his book, and David Meerman Scott discusses the benefit of real time content creation. Why Marketers Already Like Instagram Stories Better Than Snapchat http://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/ Shot 5: Pro Tip of the Week How to Optimize Video for Every Medium http://conversionxl.com/optimize-video-for-every-medium/ What is your main business objective? Then use the medium that fits. Here are each by their main business objective (not necessarily their only objective): Conversions: Your Website. Traffic: YouTube. Retention and Branding: Facebook, Twitter, Instagram. Key reminder: Solve for the problem! Also: YouTube Spotlight Annotations https://support.google.com/youtube/answer/92710?hl=en Shot 6: State of Inbound Item of the Week Setting up your first Inbound campaign in HubSpot – Part 3 Last week we mentioned the Projects available in the Productivity menu Promote your content on twitter at least 4 times, test different times, text and images. Academy projects to see this all together and not in your portal > http://academy.hubspot.com/projects/customer-projects-content-offer Shot 7: Motivation of the Week Facebook Advertising results for an eBook campaign: <$5 leads Shot 8: Resource of the Week Guidance for moving from HTTP to HTTPS – ie SSL on your site http://www.aleydasolis.com/en/search-engine-optimization/http-https-migration-checklist-google-docs/ http://xen.com.au/best-practice-switching-elcomcms-site-http-https/ Shot 9: Community Item of the Week The results from using SlideShare with CTAs https://inbound.org/blog/important-lessons-learned-from-over-14-million-slideshare-views Key point: if you write content for other sites, often they won’t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded – which itself has a CTA. Similar to the YouTube CTA annotation – embed a YouTube video with a CTA in it. Shot 10: Listener Tip of the Week Don’t automatically Promote all your FB page posts, wait for some initial feedback: fb promotion Then promote heavily and get optimised results: Shot 11: Podcast of the Week Moby’s Inbound Buzz – interview with David Meerman Scott https://www.redpandas.com.au/ep25/ Shot 12: App of the Week Momentum is a personal dashboard designed to eliminate distraction and provide inspiration, focus, and productivity. https://momentumdash.com/

Welcome to Episode 47 of HubShots! Recorded: Tuesday 16 August 2016 | Published: Friday 26 August 2016 Full shownotes available here: http://hubshots.com/episode-47/ Welcome Shot 1: Inbound Thought of the Week Inboundcountdown.com – 84 days left New Spotlight Speaker – Serena Williams – http://www.inbound.com/speakers/serena-williams Shot 2: HubSpot Feature/Tip of the Week Point out the product updates page > http://www.hubspot.com/product-updates May 17: http://www.hubspot.com/product-updates/a-simple-focused-writing-experience-in-hubspot In BETA – New Composer in Blog Composer HubSpotLooks like you can manage the editorial process all within HubSpot! Craig’s comment: seems a bit underwhelming at this early stage, will be interesting to see how it develops from here. Like how it will paste from Google Docs and clean up the formatting. Shot 3: Challenge of the Week Prepare more PowerPoint presentations PowerPoint all the things! Shot 4: Opinion of the Week Big agency work is going to be under fire from smaller agencies. For all of their ‘research’ they often miss big players in the market if they don’t understand the industry well. Understanding your customer’s industries is vital and can’t be substituted with general research. If you have an intimate knowledge of your business and industry this gives you a distinct advantage over other companies that enter the market and rely on outside research. Shot 5: Pro Tip of the Week Larry Kim had an awesome Facebook Likes post a few weeks back: https://medium.com/marketing-and-entrepreneurship/one-weird-trick-to-get-more-facebook-likes-for-free-68ae523542fd Shot 6: State of Inbound Item of the Week Setting up your first Inbound campaign in HubSpot – Part 2 Last week we mentioned the Projects available in the Productivity menu Over the next few weeks we’re going to discuss the Content Offer Campaign: pasted image 0 Last week: Content creation => content offer => persona => buyer’s journey stage This week: Content campaign Next week: Content promotion hubshots content offer project Very important: Define campaign details: Set attainable visit, lead, and customer goals. Determine a timeline (if applicable). Associate the buyer persona(s). 2 tools we use: For creating Content Downloads quickly use > Beacon – http://beacon.by/ To create Call to Actions and blog and social images use > Canva – https://www.canva.com/ Shot 7: Motivation of the Week Focussing on the positives – email stats hubshots hubspot email stats Shot 8: Resource of the Week 3 Unusual Hacks to Dramatically Up Your LinkedIn Game Shot 9: Community Item of the Week The results from using SlideShare with CTAs https://inbound.org/blog/important-lessons-learned-from-over-14-million-slideshare-views Key point: if you write content for other sites, often they won’t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded – which itself has a CTA. Shot 10: Listener Tip of the Week Justin Theng: Sometimes when you’re testing your smart fields and progressive forms, in order for it to work you have to put your browser in incognito mode ? Justin mentioned that in our HubShots WhatsApp group – you should join us: http://hubshots.com/whatsapp/ Shot 11: Podcast of the Week Marketing School – I’m a fan now too: https://itunes.apple.com/au/podcast/marketing-school-digital-marketing/id1138869817?mt=2 Shot 12: Thought of the Week Do we allocate time to think & plan? Shot 13: Quote of the Week I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care. – Gary Vee

Welcome to Episode 46 of HubShots! Recorded: 08 August 2016 – Published: 18 August 2016 Full show notes available here: http://hubshots.com/episode-46/ Welcome to the Olympic edition Shot 1: Inbound Thought of the Week Ali Wong is the comedian (last year it was Amy Schumer) http://www.inbound.com/ 91 days and counting to INBOUND! http://inboundcountdown.com Chris Brogan’s post on how to survive as an introvert at a big event: https://www.inbound.com/blog/networking-for-introverts-and-others See also Craig’s wife’s tip: http://louderminds.com/introverts-guide-networking-events/ pasted image 0 2 Shot 2: HubSpot Feature/Tip of the Week Email Smart Send http://blog.hubspot.com/customers/email-engagement Schedule your email to adjust to each recipient’s local time zone. Shout out to Chris Mottram who produces our podcast: http://www.mottrammediagroup.com/ pasted image 0 1 Craig’s request: make it available for RSS-to-Email sends as well… Shot 3: Challenge of the Week Customers wanting to put sales content in the awareness stage. We’re working on an ebook campaign with a major brand – the ebook provides high value content for people starting their journey. There’s a second ebook and full email nurture campaign designed that will guide contacts along their journey. Everything was signed off, but at the last minute the GM has questioned the ebook and asked for a 4 page sales promotion to be added to the first ebook… The Buyer’s Journey: http://blog.hubspot.com/sales/what-is-the-buyers-journey https://cdn2.hubspot.net/hub/137828/file-347140697-pdf/docs/the-buyers-journey/hubspot_buyers_journey.pdf Shot 4: Opinion of the Week I like Instagram Stories Haven’t found anyone who doesn’t… really liked how Kevin Systrom gave snapchat all the credit for the stories format and then spoke about the value of formats: https://techcrunch.com/2016/08/02/silicon-copy/ Eg News feed, hashtags, @usernames, filters are examples of formats Innovation can include taking an existing format and applying to a new platform/audience Shot 5: General Tip of the Week Instagram Stories > Swiping left to access publishing immediately! Shot 6: State of Inbound Item of the Week Setting up your first Inbound campaign in HubSpot Check out the Projects available in the Productivity menu Over the next few weeks we’re going to discuss the Content Offer Campaign: pasted image 0 3 View the template and Add to your projects. Click on each item to see instructions for each step Content creation => content offer => persona => buyer’s journey stage Content campaign Content promotion http://makemypersona.com/ PRO TIP Always map your content offer to your buyer personas and a buyer’s journey stage. Buyers Journey and Content Shot 7: Motivation of the Week Unsubscribe from all your noisy newsletters! Also try Unroll.me (thanks Chris) Shot 8: Resource of the Week Redirects will potentially give full value – Google will work it out: https://moz.com/blog/301-redirection-rules-for-seo Shot 9: Community Item of the Week AdWords expanded text ads: https://support.google.com/adwords/answer/7048854 Shot 10: Podcast of the Week Content Sells episode 34: Content Plan – The Can’t-Get-It-Wrong Content Marketing Strategy https://overcast.fm/+FOzgw4qyA https://herbusiness.com/podcast/34-content-plan-the-cant-get-it-wrong-content-marketing-strategy/ Excellent reminder of planning out content Shot 11: App of the Week Instagram – play with Instagram stories

Welcome to Episode 45 of HubShots Full show notes available here: http://hubshots.com/episode-45/ Recorded: Monday 01 August 2016 – Published: Thursday 11 August 2016 Welcome Join our HubShots WhatsApp Group: http://hubshots.com/whatsapp/ Shot 1: Inbound Thought of the Week 98 days until Inbound – http://inboundcountdown.com New Keynote Speaker announced: http://www.inbound.com/speakers/reshma-saujani Reshma Saujani – http://reshmasaujani.com/ Author, Founder & CEO of Girls Who Code – https://girlswhocode.com/ https://girlswhocode.com/summer-immersion-programs/ https://www.facebook.com/GirlsWhoCode Girls Who Code Brian and Dharmesh got bumped from the speaker page ? http://www.inbound.com/inbound16/speakers Shot 2: HubSpot Feature/Tip of the Week Endeavouring… What is coming: Merge Companies like you do with contacts – In development http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/6940198-merge-companies-like-you-do-with-contacts Create ability to have parent accounts, and sub accounts – In design http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/6675612-create-ability-to-have-parent-accounts-and-subacc “Pin” a note to the top of a contact or company timeline – In design http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/9936039–pin-a-note-to-the-top-of-a-contact-or-company-ti Shot 3: Challenge of the Week Customers complaining about the cost of keeping contacts in their database… Shot 4: Opinion of the Week Cost of Acquisition versus Cost of Nurture (Cost of Retention) http://www.craigbailey.net/cost-acquisition-versus-cost-nurture/ Interesting to consider when people complain that it costs too much to keep people in the database. Cost of Nurture Consider 10K contacts: MailChimp: $75 = 0.75c per contact per month or 9c per year – http://mailchimp.com/pricing/growing-business/ Active Campaign: $350 = 3.5c per contact per month or 42c per year – http://www.activecampaign.com/pricing/ HubSpot: $1050 + $68 x 9 = $1662 = 16.6c per contact per month or $2 per year – http://www.hubspot.com/pricing/marketing#?currency=AUD (should actually use USD pricing as this would be comparable with the other two examples) Compare this with the cost of acquisition Often B2B companies are happy if they can get a lead for less than $100 per lead On Facebook we’ll often get leads for less $20, and this is considered an excellent result. So: B2B businesses are usually happy to pay $20+ per lead, but will baulk at paying $2 per lead to nurture them for a year… Solve for the problem: Cost of retention is NOT the problem! Instead: Focus on reducing cost of acquisition OR improving conversion rate OR increasing lead quality OR… Shot 5: General Tip of the Week Facebook Time on site Custom Web Audiences: http://www.jonloomer.com/2016/07/28/time-on-website-custom-audience-facebook/ I don’t have it yet ? Shot 6: State of Inbound Item of the Week George B Thomas is back with us! A disturbance in the inbound force… Shot 7: Motivation of the Week George B Thomas lessons on Facebook live chat: https://www.facebook.com/Mr.GeorgeBThomas/videos/881325441972715/ A good reminder of the real priorities in life! Shot 8: Resource of the Week https://medium.com/@jeffbullas/15-content-marketing-trends-that-need-your-close-attention-1b16ec118ce7#.co1x07avs Shot 9: Community Item of the Week Using Slack to DM yourself notes (e.g. copy URLs from phone to desktop) Shot 10: Podcast of the Week Marketing School by Neil Patel & Eric Siu. https://itunes.apple.com/us/podcast/marketing-school-digital-marketing/id1138869817?mt=2 Shot 11: App of the Week Skitch Get your point across with fewer words using annotation, shapes and sketches, so that your ideas become reality faster. https://evernote.com/skitch/ Wins the award for least informative product page in the history of the internet!

Welcome to Episode 44 of HubShots! Recorded: Monday 25 July 2016 Full show notes available at: http://hubshots.com/episode-44/ Welcome Shot 1: Inbound Thought of the Week Within 100 days of INBOUND16! http://inboundcountdown.com Inbound agendas are up http://www.inbound.com/inbound16/speakers Love the diversity – at least 64 women speakers (out of 141) #Inbound16 meetup is a go! George B Thomas tweeted https://twitter.com/craigbailey/status/757454391297257472 Join our HubShots WhatsApp Group http://hubshots.com/whatsapp/ Shot 2: HubSpot Feature/Tip of the Week Building a Cold Contact list – here’s a very simple way you can build a cold contact smart list: Shot 3: Opinion of the Week The “morality” of popups Finding the balance between generating leads and giving the user a great experience. Consider less intrusive options: Exit intent Side reveal – less intrusive Solve for the problem. Is lead gen growth really your problem? e.g. is an engaged audience more valuable to you. Love how Marco Arment approaches everything to do with app design and usability e.g. it never pops up with annoying requests to ask you to rate the app (see the Feedback section below): Shot 4: General Tip of the Week HubSpot – Drift – Slack integration http://www.hubspot.com/integrations/drift btw love the menu on the Drift site that changes as you scroll down the page – since it signals your intent https://www.drift.com/ Shot 5: State of Inbound Item of the Week The Effectiveness of Advertising in Asia Pacific: https://research.hubspot.com/reports/effectiveness-of-advertising-in-asia-pacific Popup and telemarketing has an extremely negative experience on people! Shot 6: HubSpot Resource of the Week Easily Add an Image Gallery to Your Landing Pages or Website When you’re working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we’re happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery. The new image gallery has a number of enhancements, but one of the most notable is that it features progressive loading. When adding multiple images to your gallery, don’t want them to load all at once for visitors. It’s bad for their load times, and does not provide a great experience unless they are on a really fast internet connection. The new module will load the first image and progressively load other images based on the visitor clicking through each. Shot 7: Listener Tip of the Week How to use login pages to communicate to customers Shot 8: Podcast of the Week George B Thomas followed us! https://twitter.com/HubShots/status/757451896365854720 HubCast podcast: https://www.thesaleslion.com/hubcast-podcast/ Shot 9: Quote of the Week “Vision without Action is Hallucination” – Thomas Edison Shot 10: App of the Week Overcast podcast app for iOS: https://itunes.apple.com/au/app/overcast-podcast-player/id888422857?mt=8 Check out the skeptics FAQ! Adjust podcast playing speed – the most efficient, and lossless player I’ve used.

Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016 Full show notes available here: http://hubshots.com/episode-43/ Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016 Click here to join the HubShots WhatsApp group: http://hubshots.com/whatsapp/ Shot 1: Inbound Thought of the Week Only 111 days until Inbound 2016: http://inboundcountdown.com Inbound Training > http://www.inbound.com/inbound16/trainings Agendas: https://www.inbound.com/inbound16/agendas Executive Leadership agenda has an image of Daenerys Targaryen – lol Some good tips starting to appear in this Inbound.org thread: https://inbound.org/discuss/what-should-be-a-must-do-when-attending-inbound-2016 Prediction: Shot 2: HubSpot Feature/Tip of the Week Using the Keyword Tool: https://app.hubspot.com/keywords/ A quick tip for people who may have forgotten about it The XEN agency site ranks #27 for the term ‘ryan bonicci’ Searching for Ryan Bonicci Check the difficulty score for Ryan – 97! Shot 3: Challenge of the Week Too many HubSpot updates to choose from ? Page Performance updated – now labels External versus COS pages clearly Contacts (and Companies and Deals) Property history – now clearly see all a full log of property changes eg: https://app.hubspot.com/contacts/306227/contact-beta/10723127/history Inline editing of notes in the timeline Review email interactions in the timeline, including sent, delivered, opened, clicked, but doesn’t show what they clicked – but the next items in the timeline will show if they are on the site (but external links you won’t see) Shot 4: General Tip of the Week Dealing with HubSpot bounced email contacts Fix the email, and then contact HubSpot support Create a new contact and merge the bounced one’s timeline history the new contact Shot 5: Opinion of the Week Is content as a strategy ultimately doomed? https://inbound.org/discuss/is-content-sharing-the-same-fate-as-links Take away: need to have content strategy in place, depends on the industry you are in. Shot 6: State of Inbound Item of the Week https://research.hubspot.com/reports/the-future-of-content-marketing Based on a survey of 1091 global internet users. Consumer interests Latin America likes Interactive Articles or Tools, but it’s not in the top 5 for any other region. Take away: Focus on news articles, social, video and research content. Research content can often get synthesised and then presented to ultimate end users. Shot 7: What’s Coming in HubSpot Item of the Week In BETA currently: Is it really updated?? Shot 8: Listener Tip of the Week Social media tools – what other options are there Shot 9: Podcast of the Week The Andrew Hansen Show: https://itunes.apple.com/au/podcast/the-andrew-hansen-show/id1120687982?mt=2 Shot 10: Lol of the Week Behold the rise of Marketing with Pokemon related blog posts… Shot 11: App of the Week Canva for iPhone: https://about.canva.com/iphone/ https://www.instagram.com/p/BIEqcITgCN_/

Welcome to Episode 42 of HubShots! Recorded: Thursday 14 July 2016 Full show notes available here: http://hubshots.com/episode-42/ Shot 1: Inbound Thought of the Week Only 117 days until Inbound 2016: http://inboundcountdown.com Inbound Training > http://www.inbound.com/inbound16/trainings Prediction: Ellie Goulding for the main entertainment event: https://en.wikipedia.org/wiki/Ellie_Goulding Shot 2: HubSpot Feature/Tip of the Week Using the Competitor Manager: https://app.hubspot.com/competitors/ A quick tip for people who may have forgotten about it HubSpot has a ton of tools that are easy to forget about. We might look at the Keyword tool in a future episode Shot 3: Challenge of the Week HubSpot COS scenario – wanting to have 2 web sites using the Website Add-on HubSpot COS = HubSpot Website Platform On average, customers who use the HubSpot Website Platform to power their inbound marketing generate 10-20% more traffic than marketers using another CMS. Find out how. Shot 4: Opinion of the Week Brilliant example of creating buzz – this is an example of using content to drive reaction, and then push to an upsell to his mini-MBA offering Shot 5: General Tip of the Week Example of a HubShots promotion where we spent $100. It got 169 post likes – yay, but only 4 link clicks! Goes to show the trap of vanity metrics: Facebook Marketing Fail! Shot 6: State of Inbound Item of the Week https://research.hubspot.com/reports/the-future-of-content-marketing Notice the increase in use of Facebook as a news source: Consumer behaviour Notice that people consume video thoroughly, but not podcasts: Consumer behaviour One interesting benefit of podcasts – it’s one of the few content sources you can skim and do other things (eg drive, work out, commute in general, walk, have on in the background) Shot 7: What’s Coming in HubSpot Item of the Week In BETA currently: One-click to add received email to CRM > Currently you can forward emails from any mail client into the CRM using the address @forward.hubspot.com. Ability to add Blog Author Bio module we can add to the blog page Add the ability to have captions on photos in blog Shot 8: Podcast of the Week Congrats to the HubCast on their 100th episode! https://www.thesaleslion.com/hubcast-podcast/ Shot 9: App of the Week Facebook Pages App: https://www.facebook.com/help/463079013702512/ Click here to join the HubShots WhatsApp group: http://hubshots.com/whatsapp/

Welcome to Episode 41 of HubShots! Recorded: Friday 24 June 2016 and Tuesday 05 July 2016 In this episode we interview Niti Shah from HubSpot about her experiences, learnings and advice from being part of a larger marketing team through to setting up HubSpot's Singapore office. Tons of useful takeaways on all stages of the funnel (top, middle and bottom) as well as advice for understanding cultural differences, and her insights on running HubSpot's Product Hunt campaign - one of the most successful lead generation campaigns ever. Full show notes available here shortly: http://hubshots.com/episode-41/

Welcome to Episode 40 of HubShots! Recorded: Friday 24 June 2016 In this episode we interview Kipp Bodnar, CMO of HubSpot. In the interview we ask him about how he manages his work/life balance, how he thinks strategically about marketing, what tactical involvement he has in HubSpot's day to day marketing, and his thoughts on future technology opportunities. Show notes and full transcript available at: http://hubshots.com/episode-40/

Welcome to Episode 39 of HubShots! Recorded: Tuesday 21 June 2016 Show notes are available here: http://hubshots.com/episode-39/

Welcome to Episode 38 of HubShots! Recorded: Wednesday 15 June 2016 Show notes will be available here: http://hubshots.com/episode-38/

Welcome to Episode 37 of HubShots! Recorded: Tuesday 07 June 2016 Full show notes available at: http://hubshots/episode-37/ Welcome Welcome to HubShots, the podcast for marketing managers who use HubSpot. Shot 1: Inbound Thought of the Week New product wish list item… Instagram integration into social. Possibly difficult due to Instagram’s API limitations though… Shot 2: HubSpot feature/tip of the Week Dealing with constant spammers: 1. Block domains in a form 2. Setup a smart list of email domains to delete Blocking domains: Block free email addresses http://www.hubspot.com/list-of-free-email-providers Create a smart list of email address domains to mark as spam: Use a smart list to segment spammers You can also add a smart list of competitors, to ensure they never receive your download emails. Shot 3: Challenge of the Week How to Focus on the right mediums? How would you choose? You need to test it. Make sure you are at least doing email marketing. Email marketing has an ROI of 4,300%! Then use industry studies to guide you in choosing other channels. This is especially useful when considering channels such as snapchat that are hard to measure from an ROI point of view. http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf B2B Social Media Platform Usage B2B Social Media Platform Effectiveness Also check out state of internet report from Mark Meeker – take a look at how some channels are taking off: Mary Meeker Slide 90 Don’t ignore messaging and chat integration. Don’t be afraid of putting effort and resource in. Don’t just settle for things you can outsource. Implementing Messenger on your site – last week we linked to Tom Critchlow’s article on how to do it: http://tomcritchlow.com/2016/05/10/facebook-livechat/ Craig added it to his personal site, and also to his XEN agency site. Shot 4: Resource of the Week Mary Meeker’s Internet Trends 2016 Report: http://www.kpcb.com/blog/2016-internet-trends-report See also re/code’s interview with her: http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report See Craig’s post highlighting some of the Facebook specific trends: http://www.craigbailey.net/the-facebook-gap/ Mary Meeker Slide 90 Facebook, Google, SnapChat… and then everyone else (in Western countries). How to ensure your online advertising is working for you: Mary Meeker Slide 46 Make sure you are testing messaging. Shot 5: Opinion of the Week MarketingMag and their social case studies that focus on engagement and hardly mention ROI Social vanity metrics Social vanity metrics Note: Those 191 ‘entries’ refer to people using a specific hashtag on Instagram. Don’t focus on vanity metrics. Shot 6: App of the Week Facebook Pages app again – to use with managing messaging on your site.

Welcome to Episode 36 of HubShots! Recorded: Monday 30 May 2016 For full show notes please visit: http://hubshots.com/episode-36/

Welcome to Episode 35 of HubShots! Recorded: Tuesday 24 May 2016 For full show notes please visit: http://hubshots.com/episode-35/

Welcome to Episode 34 of HubShots! Recorded: Monday 16 May 2016 Full show notes are available here: http://hubshots.com/episode-34/ Welcome In this episode we ‘crack on’ even though Ian is fighting a cold :-) Shot 1: Inbound Thought of the Week Apologies for the ‘ding’! Training - we did the Agency Positioning and Targeting workshop and the content and structure was great and the relationships we made in that period has still stuck today. So consider doing some training and growing your knowledge of Inbound and HubSpot. https://www.inbound.com/inbound16/trainings I got to meet David Weinhaus! Also if you are doing INBOUND alone we would love to meet you….. inboundcountdown.com - check how long to go! Shot 2: HubSpot feature/tip of the Week Automate Lead Rotation, Task and Deal Creation in Workflows With three new updates to HubSpot — lead rotation, task creation, and deal creation — you'll spend more time selling and less on busywork. Lead Rotation How it works: Find your way into Workflows by clicking Contacts > Workflows in HubSpot Marketing. Edit one of your workflows using the pencil icon on the right, or create a brand new one for rotating leads with "Create New Workflow." Once inside your workflow, add a new action, and you’ll see a brand new option under the “Sales” section: “Rotate Leads.” The rotator works in a "round-robin" style — add any number of owners to the rotation, and they'll be assigned the leads evenly. Deal and Task Creation Here’s how sales reps often divided their days: for every two hours spent selling, an hour of CRM administration — creating contacts and companies, logging tasks to follow up on, creating opportunities. Newsflash: if you can cut down that hour of admin work, you'll sell more. How it works: Follow the steps outlined above to navigate into a workflow. When selecting a workflow action, you'll now have the options to “Create a Task” and “Create a Deal.” Shot 3: Test of the Week Sending unbranded email. We saw HubSpot do this with a partner email. Even in our own testing we noticed an average open rate of 15% when it was branded and that moved to almost 30% when it was unbranded and looked like it came from us personally! Shot 4: Opinion of the Week Un-gate all the things! Or don’t: http://www.craigbailey.net/whole-un-gate-things-trend-going-moment/ Shot 5: General Tip of the Week Useful tips for approaching your personas by Marcia Riefer Johnston: http://contentmarketinginstitute.com/2016/05/buyer-personas-essential-parts/ From Tip #1: “Don’t describe the persona to the reader. Have the persona talk to the reader in first-person.” For an in-depth look at buyer personas check out Adele Revella’s book: http://www.amazon.com/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501 http://www.buyerpersona.com/about-adele-revella She goes through 5 main steps for thinking through a buyer persona #2 is to think about Success factors and the results they expect Also have a listen to Moby’s episode 11 of Inbound Buzz where he goes through how to create personas: https://soundcloud.com/inboundbuzz/011-how-to-create-personas-for-inbound-marketing-success Shot 6: State of Inbound Item of the Week Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/ Direct link to the survey: https://soi2016.questionpro.com/ Shot 7: Community Item of the Week Nice episode by Moby outlining some cool content creation tools: https://soundcloud.com/inboundbuzz/ep09-ultimate-content-creation-tools-used-by-agencies-and-pros Shot 8: Podcast of the Week Content Inc by Joe Pulizzi: http://contentmarketinginstitute.com/content-inc-podcast/ Simple, insightful gems of marketing wisdom, less than 5 minutes. Shot 9: App of the Week Read Medium on your phone every night: https://medium.com/m/app Rescue Time for working on your Mac/PC: https://www.rescuetime.com/ Full show notes are available here: http://hubshots.com/episode-34/

Welcome to Episode 33 or HubShots Recorded: Monday 09 May 2016 For show notes please visit: http://hubshots.com/episode-33/ Welcome Feedback from Ian’s Google Partner event: – Businesses are realising that sales and marketing really do need to co-exist and be on the same page. – Everyone loved the Google Cardboard and experiencing some virtual reality. Inboundcountdown.com – Shot 1: Inbound Thought of the Week The value of Thank You pages, and the importance of thinking through the goal of thank you pages: – Have another offer (while they are waiting) – Give them confidence their request has been recorded, include a timeframe for when they will receive an email or reply Shot 2: HubSpot feature/tip of the Week New Paid Social channel in the Sources report: HubSpot Paid Social Report Source If utm_medium=”paid” and utm_source = the name of a social network OR utm_medium=”paid” and referring domain is a social media site OR utm_source OR utm_medium =”paidsocial” They don’t support utm_medium=”cpc” or “ppc” which is a little strange – Craig is raising that with HubSpot. Eg here’s a typical parameter string we use with Facebook advertising: utm_source=facebook&utm_medium=cpc&utm_content=feed&utm_campaign=your-campaign-name this will now have to change to: utm_source=facebook&utm_medium=paidsocial&utm_content=feed&utm_campaign=your-campaign-name Here’s an example of how it looks in Facebook Power Editor when editing an ad: Facebook URL parameters Shot 3: Challenge of the Week Finding people to help with specific tasks – outsourcing can be daunting! Tips for Outsourcing It’s not just overseas, there’s also lots of local freelancing options available. Finding freelancers: https://www.upwork.com/ http://jobs.problogger.net/ http://freelancer.com/ https://www.onlinejobs.ph/ http://www.virtualstafffinder.com/ – Chris Ducker – VirtualStaffFinder – included contract stuff, did the testing of applicants Key skills they can help with – Research – Graphic design – Data migration – Content population – Writing blog posts, articles and ebooks – Social media management – Outreach research Tips for managing freelancers – Be very specific about their tasks, define the processes and results required – Check in regularly (communication is very important) – Make sure they know they can contact you easily eg Skype, Slack, IM – Give them a test task as a first project, so you can gauge strengths and weaknesses, don’t expect perfection at first – Give regular feedback and bonuses – Have a daily report they can complete so you can track progress…I use a Google Form – If they work for you fulltime, know their birthday, special holidays etc. – Visit them! Shot 4: Opinion of the Week Be careful of setting up shop on rented land eg putting all your effort into Facebook. Ian share’s insights from a conversation with a legal marketing person. Also be careful to use medium.com as a channel, not your full site blog host Shot 5: General Tip of the Week Check your site speed. Use Google https://developers.google.com/speed/pagespeed/insights/ or http://website.grader.com/ If you want help optimising your site and hosting talk to us. Shot 6: State of Inbound Item of the Week Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/ Direct link to the survey: https://soi2016.questionpro.com/ Shot 7: App of the Week Scannable – https://itunes.apple.com/au/app/evernote-scannable/id883338188?mt=8 No need for a big clunky scanner these days – instead just use your phone. Get a copy of Inbound Marketing by Dharmesh and Brian: https://www.facebook.com/HubShotsPodcast/photos/a.1034322543255392.1073741828.1013403638680616/1122408647780114/?type=3&theater

Welcome to Episode 32 of HubShots Recorded: Monday 02 May 2016 For full show notes please visit: http://hubshots.com/episode-32/ Shot 1: Inbound Thought of the Week Keynote speaker: Kim Scott Radical Candour : http://www.radicalcandor.com/ http://www.kimmalonescott.com/#!blog/cmq7 example: http://www.kimmalonescott.com/#!How-to-be-radically-candid-about-BO/c1z2c/56bf29a60cf2132b0297bd32 http://firstround.com/review/radical-candor-the-surprising-secret-to-being-a-good-boss/ Radical candor, then, results from a combination of caring personally and challenging directly. But what does it look like in practice? Scott has created an acronym to help people remember: HHIPP: “Radical candor is humble, it’s helpful, it’s immediate, it’s in person — in private if it’s criticism and in public if it’s praise — and it doesn’t personalize.” That last P makes a key distinction: “My boss didn’t say, ‘You’re stupid.’ She said, ‘You sounded stupid when you said um.’ There’s a big difference between the two.” Inbound Prediction: HubSpot will launch an MVP program Similar to how Microsoft has a fantastic MVP program. Shot 2: HubSpot feature/tip of the Week Smart List Performance tab: HubSpot List Performance tab Action item: use these graphs to highlight areas to improve or remove. For example, I’ve cut back on showing CTAs to anyone outside Australia. Shot 3: Challenge of the Week Communicating with customers when things go wrong. Chatting with @mobysiddique about this – he alerted me to the issue initially, because he is having the issue with his InboundBuzz podcast feed Example of what not to do: Soundcloud – http://status.soundcloud.com/post/143647524960/rss-feed-maintenance Example of what to do: HubSpot (discussed in ep 9 – http://hubshots.com/episode-9/ – http://web.archive.org/web/20160304065446/http://trust.hubspot.com/?p=1688), WPEngine Shot 4: Opinion of the Week The 200 billion dollar chatbot disruption: http://venturebeat.com/2016/05/01/the-200-billion-dollar-chatbot-disruption/ To highlight the key differences, let’s itemize the various gaps in the two approaches: Chatbots offer a standardized way of connecting with businesses (similar to Twitter handles or email addresses), reducing the complexity of finding the contact info for a company. By integrating with Facebook identity, chatbots allow for automatic verification of personal information (no more cumbersome account lookups or credit card entries). Takeaway: How do you get prepared as a business for this? Is the first thing to have a knowledge base where customers go to help themselves? VR – Google Cardboard Shot 5: General Tip of the Week Advanced User Permissions for HubSpot CRM For HubSpot CRM users, navigate to Settings > Users. Add a new user or edit an existing one, and you’ll see a new set of options under the “Sales” user roles: For each user, admins will be able to choose the following permissions: CRM Features (Companies, Deals, Tasks): Enabled/Disabled View: Everything, owned + unassigned, owned only Edit: Everything, owned + unassigned, owned only Bulk Delete: Enabled/Disabled Import: Enabled/Disabled Export: Enabled/Disabled Edit Settings: Enabled/Disabled HubSpot CRM User Roles These permissions can be mixed and matched on a per-user basis to make the configuration that works best for a specific team. Users can also separate view and edit permissions. For example, a manager might let his or her reps see everything, but only edit the records they own. Shot 6: Win of the Week Google Partners Connect Event Make sure you follow us on Twitter @HubShots to get any real time specials or resources e.g. the AppSumo deal sold out.

Welcome to Episode 31 of HubShots Recorded: Wednesday 27 April 2016 Full show notes available here: http://hubshots.com/episode-31/ Welcome The countdown to Inbound 2016: http://inboundcountdown.com – check how long to go! http://hubshots.com/inbound-countdown/ Shot 1: Inbound Thought of the Week We’re planning a HubShots Inbound16 Meetup Nervous about not knowing anyone at Inbound? Don’t worry – we’re organising a meet up on the first night so you can meet a friendly face. Shout out to Jenny Donnithorne Craig who do you think will speak? Prediction: Dan Ariely author of Predictably Irrational : http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 Decoy pricing – https://en.wikipedia.org/wiki/Decoy_effect Shot 2: HubSpot feature/tip of the Week Having Campaign next steps while creating the campaign! Eg. When building landing pages it helps create a thank you page too HubSpot Campaign Helper Advice: Just start a campaign! Shot 3: Challenge of the Week Convincing your boss you want to attend INBOUND! http://www.inbound.com/blog/how-to-convince-your-boss-to-send-you-to-inbound-2016 Shot 4: Opinion of the Week Interesting thoughts about the *morality* of ghost writing thought leadership pieces. And a suggestion around whether ghostwriters should get a mention (eg in a byline or bio section) Shot 5: General Tip of the Week Do we really understand inbound? The benefit of the HubSpot training and certification Shot 6: State of Inbound Item of the Week When buyers want to meet with sales The good news for sales is that the majority of business buyers want to meet with sales during the consideration phase — after they’ve done some research and know they need more information to make a sound decision. After finding out what the buyer knows, a well prepared sales representative can elaborate on their product and share advice they are best equipped to provide. This advice should be new to the buyer and educate them further on the product or service. HubSpot research - when buyers want to connect with sales Action item: Think about where you are engaging buyers in your business. May be you need to talk to them in your consideration stage! Shot 7: Community Item of the Week HubSpot email signature generator: http://www.hubspot.com/email-signature-generator – from Mads & Ryan! HubSpot Beacon integration: http://www.hubspot.com/integrations/beacon – well done Kevin! The HubShots Interviews ebook: http://hubshots.com/the-hubspot-interviews/ Leave us your feedback – how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: http://hubshots.com/contact/

Welcome to Episode 30 of HubShots! Recorded: Tuesday 19 April 2016 Full show notes are available here: http://hubshots.com/episode-30/ Welcome We made it to episode 30 – here’s to producing episode 50 before we get to Inbound…! How many days to INBOUND16 > http://hubshots.com/inbound-countdown/ Shot 1: Inbound Tip of the Week HubShots Inbound16 Meetup Nervous about not knowing anyone at Inbound? Don’t worry – we’re organising a meet up on the first night so you can meet a friendly face. Inbound prediction: Bill and Melinda Gates will be speakers Alec Baldwin has just been announced as a keynote speaker: https://www.inbound.com/ Shot 2: HubSpot Feature/Tip of the Week Add both a link and an image CTA in emails – otherwise Google Apps might sometimes not show images. Action item: Get Feedback from recipients about whether your CTA images are showing in emails Using HotJar with HubSpot: http://docs.hotjar.com/docs/using-hotjar-with-hubspot Action item: If you are using HotJar (click tracking tool) with HubSpot make sure you use the integration Shot 3: Challenge of the Week Understanding what is important to clients and not to us. Action item: Get Feedback about what is *really* working (use data and subject matter expertise, not ignorance) Shot 4: General Tip of the Week Using Facebook page promotion – going old school ? Just because something stopped working a while back, doesn’t mean it hasn’t changed since them. Action item: Retest old tactics again to see if they’ve changed in their effectiveness Shot 5: State of Inbound Item of the Week Feedback about what Buyers want from Sales: https://research.hubspot.com/reports/buyers-speak-out-how-sales-needs-to-evolve 3 Key Takeaways: 1: demos are part of the awareness stage Interesting behaviour trend: “Our data shows that a third of buyers want the opportunity to see a product in action very early on. They want a very tangible understanding of what they’re potentially buying, and they want it right away.” How you can respond: “Most teams can’t spare valuable sales time on a early product demo before a buyer is properly vetted. A pre-recorded video demo that is clearly visible on a vendor’s website can satisfy the buyer’s content needs and has the potential to be an useful prospecting and qualifying tool for companies that have products that require demonstrations.” 2: what buyers want versus what sales want to discuss on the first sales call The Sales Disconnect Action item: use this feedback about the sales disconnect to help change your approach to sales calls 3: Customer service generate the most trust, marketing content is next, ahead of sales, PR and advertising Customer Service are more trusted This is really useful feedback! Action item: Incorporate the Customer Service team into your Buyer’s journey Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/ Direct link to the survey: https://soi2016.questionpro.com/ Shot 6: Motivation of the Week Feedback from a customer. Web site grader – customer sent me their bad grader with SEO: https://website.grader.com Need help improving your website grader score? fill out this form: http://hubshots.com/website-grader-help/ Shot 7: Resource of the Week HubSpot Connect partner – Beacon: www.beacon.by @beacon_by Available on App Sumo for $25 – use AppSumo for testing and getting feedback: http://www.appsumo.com/beacon/ Shot 8: Podcast of the Week Caught up on my HubCast listening – some good tips from George and Marcus: http://www.thesaleslion.com/the-hubcast-86-smart-content-cost-articles-hubspot-favicons/ Helpful feedback on how to write a cost article: http://www.thesaleslion.com/how-to-write-cost-article-template-tips-instructions/ Leave us your feedback – how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: http://hubshots.com/contact/

Welcome to episode 29 of HubShots! Full show notes available at: http://hubshots.com/episode-29/ Recorded: Wednesday 13 April 2016 Welcome Breaking news versus valuable news Shot 1: Inbound Thought of the Week What is Inbound actually like? Thinking through some of the big benefits from attending Inbound: the motivation that it creates, and momentum that follows the quality relationships that are formed Craig’s latest HubSpot prediction: HubSpot (CRM and Marketing) adds social chat feature to allow teams to chat with each other within the product (i.e. similar to Salesforce chatter) Shot 2: HubSpot Feature/Tip of the Week *Finally* Send workflow internal notifications to multiple recipients: https://app.hubspot.com/notifications/1639603/Product/2722864 Watch out of where the Save button is!!! Has the Workflows layout changed? New Productivity Beta -> Confusingly named ‘Projects’ Projects in HubSpot Productivity Shot 3: Challenge of the Week Reminder to listen to Sam Shoolman’s interview: http://hubshots.com/episode-27/ Customer trying to change the definitions of what a lead is to fit their rapidly growing business processes – much better to embrace a known and proven approach eg wanting to change the Lifecycle stages: http://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages Shot 4: General Tip of the Week Inbound Sales Following on from last week’s episode about the inbound sales certification: Link to post by Mark Roberge > http://blog.hubspot.com/sales/inbound-sales-transforming-the-way-you-sell Here’s an example of a hypothetical sales process, mapped to the buying journey: Inbound Sales Buyer Seller Journey The 1-10 Closing Technique from the Inbound Sales Certification training: http://academy.hubspot.com/isc16/intro-to-inbound-sales Taking feedback from Sales and using it as an input in your content strategy. Shot 5: State of Inbound Item of the Week There’s a shift in how buyers operate: https://research.hubspot.com/charts/sales-sees-that-power-has-shifted-to-buyers HubShot Research btw the latest survey seems to be down: http://www.stateofinbound.com/ https://soi2016.questionpro.com/ Shot 6: Motivation of the Week Q: Should I guarantee results for a customer? A: Whatever you can control, you can guarantee example: if I can control content and channels I can guarantee 100 B2B leads per month Shot 7: Community Item of the Week Dharmesh responds to the Dan Lyons book https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah Shot 8: Opinion of the Week Picking 2 or 3 key channels and doing them well. Social has so many shiny objects… Is Pinterest something B2B companies should explore? https://www.exacttarget.com/8-ways-to-make-pinterest-work-for-both-b2c-b2b-marketing Take a look at how Salesforce are approaching it: but on 6.7K followers (is this indicative, or is it an opportunity): https://au.pinterest.com/marketingcloud/ Snapchat isn’t for everyone https://medium.com/life-learning/snapchat-is-not-for-everyone-don-t-believe-the-hype-here-s-why-7d7b87a62417#.po4pwm9nz Building a Twitter following https://medium.com/@larrykim/why-buy-twitter-followers-10-things-you-need-to-know-about-followers-campaigns-on-twitter-d1ef6199e7e9#.rbkpjkh9g

Welcome to Episode 28 of HubShots! Recorded: Monday 04 April 2016 For show notes please visit: http://hubshots.com/episode-28/ Welcome Shot 1: Inbound Thought of the Week Predictions for Inbound 2016 – Loving the HubSpot COS and think the potential for this tool is under-estimated – Craig is predicting that HubSpot announces big improvements to the HubSpot COS including a plugin marketplace (ie similar to the Template Marketplace) Choosing your sessions for Inbound http://www.inbound.com/blog/growth-growing-pains-and-what-were-doing-about-it Pre-registering for sessions in the weeks before inbound Shot 2: HubSpot feature/tip of the Week Certifications Inbound Sales Certification http://blog.hubspot.com/marketing/inbound-sales-methodology-and-certification http://academy.hubspot.com/isc16/intro-to-inbound-sales Inbound sales transforms selling to match the way people buy. This class will introduce you to the world of inbound selling and the Inbound Sales Methodology. Inbound Sales Methodology Comparing Inbound Sales to Legacy Sales Inbound Sales versus Legacy Sales Shot 3: Resource of the Week The Sales Acceleration Formula by Mark Roberge http://www.amazon.com/The-Sales-Acceleration-Formula-Technology/dp/1119047072 He is one of the instructors in the Inbound Sales Certification training videos Shot 4: Challenge of the Week Adapting. Shot 5: Opinion of the Week https://readthink.com/why-the-most-talented-people-copy-7b61ab4a3086#.wmu68u4x1 “We live in an agile age,” Earls said. “We’ve got to move faster than we’ve ever done before. Traditional strategy and creative strategy thinking isn’t yet equipped to do that. I found myself bemused by why it would take 6 months to come up with a fairly original and vague idea. That’s not good enough anymore. We have to work much harder.” Copy the good things (that people and companies make available) and learn from them. Shot 6: General Tip of the Week Creating a list based on people who have opted out of all email Smart list criteria for who has opted out of email Shot 7: State of Inbound Item of the Week Be part of the 8th annual survey: https://soi2016.questionpro.com/ Welcome to HubSpot’s State of Inbound 2016 Survey! The survey will take approximately 15 minutes. Your individual response will be completely anonymous when we publish this report, as they will only publicly report the data in aggregate. Shot 8: Motivation of the Week Mindset by Dr Carol S Dweck: http://www.amazon.com/Mindset-The-New-Psychology-Success/dp/0345472322 (btw Another of Craig’s predictions is that Dr Dweck wll be a speaker at Inbound) Growth Mindset versus Fixed Mindset https://www.gatesnotes.com/Books/Mindset-The-New-Psychology-of-Success Two mindsets Shot 9: Community Item of the Week Feedback about the recent Sydney HUG Moby gave an excellent interview, Chris Fell (from g2m) provided a super useful overview of matching content with different stages of the buyer’s journey. Shot 10: Podcast of the Week InboundBuzz by Moby: https://itunes.apple.com/us/podcast/inboundbuzz/id1090718627 Shot 11: Lol off the Week Got a cold outreach email with the ‘Sent from my iPhone’ note under their name, but then there was all the unsubscribe link details after that. Closing How many stickers do you have left? Still want a sticker? Contact Us with your address details and we’ll send you one.