047: HubSpot Composer, Planning a Campaign, Awesome Facebook Tip

Welcome to Episode 47 of HubShots! Recorded: Tuesday 16 August 2016 | Published: Friday 26 August 2016 Full shownotes available here: http://hubshots.com/episode-47/ Welcome Shot 1: Inbound Thought of the Week Inboundcountdown.com – 84 days left New Spotlight Speaker – Serena Williams – http://www.inbound.com/speakers/serena-williams Shot 2: HubSpot Feature/Tip of the Week Point out the product updates page > http://www.hubspot.com/product-updates May 17: http://www.hubspot.com/product-updates/a-simple-focused-writing-experience-in-hubspot In BETA – New Composer in Blog Composer HubSpotLooks like you can manage the editorial process all within HubSpot! Craig’s comment: seems a bit underwhelming at this early stage, will be interesting to see how it develops from here. Like how it will paste from Google Docs and clean up the formatting. Shot 3: Challenge of the Week Prepare more PowerPoint presentations PowerPoint all the things! Shot 4: Opinion of the Week Big agency work is going to be under fire from smaller agencies. For all of their ‘research’ they often miss big players in the market if they don’t understand the industry well. Understanding your customer’s industries is vital and can’t be substituted with general research. If you have an intimate knowledge of your business and industry this gives you a distinct advantage over other companies that enter the market and rely on outside research. Shot 5: Pro Tip of the Week Larry Kim had an awesome Facebook Likes post a few weeks back: https://medium.com/marketing-and-entrepreneurship/one-weird-trick-to-get-more-facebook-likes-for-free-68ae523542fd Shot 6: State of Inbound Item of the Week Setting up your first Inbound campaign in HubSpot – Part 2 Last week we mentioned the Projects available in the Productivity menu Over the next few weeks we’re going to discuss the Content Offer Campaign: pasted image 0 Last week: Content creation => content offer => persona => buyer’s journey stage This week: Content campaign Next week: Content promotion hubshots content offer project Very important: Define campaign details: Set attainable visit, lead, and customer goals. Determine a timeline (if applicable). Associate the buyer persona(s). 2 tools we use: For creating Content Downloads quickly use > Beacon – http://beacon.by/ To create Call to Actions and blog and social images use > Canva – https://www.canva.com/ Shot 7: Motivation of the Week Focussing on the positives – email stats hubshots hubspot email stats Shot 8: Resource of the Week 3 Unusual Hacks to Dramatically Up Your LinkedIn Game Shot 9: Community Item of the Week The results from using SlideShare with CTAs https://inbound.org/blog/important-lessons-learned-from-over-14-million-slideshare-views Key point: if you write content for other sites, often they won’t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded – which itself has a CTA. Shot 10: Listener Tip of the Week Justin Theng: Sometimes when you’re testing your smart fields and progressive forms, in order for it to work you have to put your browser in incognito mode ? Justin mentioned that in our HubShots WhatsApp group – you should join us: http://hubshots.com/whatsapp/ Shot 11: Podcast of the Week Marketing School – I’m a fan now too: https://itunes.apple.com/au/podcast/marketing-school-digital-marketing/id1138869817?mt=2 Shot 12: Thought of the Week Do we allocate time to think & plan? Shot 13: Quote of the Week I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care. – Gary Vee