HubShots - The Unofficial Down Under HubSpot Podcast
HubShots: the Unofficial Down Under HubSpot Podca…
Ian Jacob and Craig Bailey · HubShots
Show overview
HubShots - The Unofficial Down Under HubSpot Podcast has been publishing since 2015, and across the 11 years since has built a catalogue of 327 episodes. That works out to roughly 140 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 22 min and 29 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Technology show.
The show is actively publishing — the most recent episode landed 3 weeks ago, with 2 episodes already out so far this year. The busiest year was 2016, with 51 episodes published. Published by HubShots.
From the publisher
HubShots: the Unofficial Down Under HubSpot Podcast HubSpot in the real world. Real world portals. No demo stuff. What’s working for HubSpot customers. Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot. https://www.hubshots.com
Latest Episodes
View all 327 episodes318: Consolidating the Stack + 10 HubSpot Quick Wins
317: The AI-Powered Smart Salesperson’s Cheat Sheet to Using HubSpot
This edition we dive into: - The new Sales Workspace - your command centre for everything sales - Breeze Prospecting Agent - your AI-powered BDR - Conversation-Powered Deal Risk Detection - Guided Actions and Predictive Deal Scoring - AI Meeting Assistant for prep and follow-up - Target Accounts and account-based selling - LinkedIn CRM Sync integration - Smart Deal Progression (new January 2026 beta) - What's changed since Episode 271 Full show notes available at: www.hubshots.com/episodes/episode-317 Recorded: Wednesday 04 March 2026 | Published: Friday 06 March 2026
316: The Practical Guide to AI in HubSpot
This edition we dive into: - AI Approach - AI Basics - Buyer Intent Tool - AI Agents and Assistants - AI Workflow actions - Customer Agent - Smart Properties - External AI Integration Full show notes available at: www.hubshots.com/episodes/episode-316 Recorded: Wednesday 10 October 2025 | Published: Friday 12 December 2025
315: HubSpot Updates that Matter
This edition we dive into: - The Overwhelm Problem - Our new HubShots Community course - Our top HubSpot updates this year: • Buyer Intent Tool • HubSpot Meeting Recorder • Customer Agent • Company Research Agent • Deal Loss Agent • Smart Properties Full show notes available at: www.hubshots.com/episodes/episode-315 Recorded: Friday 17 October 2025 | Published: Friday 24 October 2025
314: HubSpot Loop Marketing Explained
This edition we dive into: - INBOUND 2025 Reflections - HubSpot’s Loop Marketing Playbook - What is it? And why? - Inbound Marketing versus the Funnel versus the Flywheel versus the Loop - The good parts - what to embrace - The bad parts - what to ignore - How to practically implement it in your business - The new Design Framework for Loop Marketing Full show notes available at: https://www.hubshots.com/episodes/episode-314 Recorded: Friday 26 September 2025 | Published: Friday 03 October 2025
QuickShot 004: Modern SEO - Information informed by Psychology
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes. This shot we discuss: thinking through the types of content to create these days, given that AI chats and overviews will easily provide the answer to most top level questions For full episode show notes and HubSpot related resources visit: https://www.hubshots.com Recorded: 16 May 2025 Published: 27 August 2025
QuickShot 003: HubSpot Buyer Intent Tool - This Is a Hidden Gem
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes. This shot we discuss: the Buyer Intent Tool in HubSpot - we like it! For full episode show notes and HubSpot related resources visit: https://www.hubshots.com See a quick walkthrough of the HubSpot Buyer Intent tool in our portal here: https://www.youtube.com/watch?v=Bqw0uQesoqQ Recorded: 16 May 2025 Published: 15 August 2025
313: HubSpot Ads Tool Tutorial
Welcome to HubShots Episode 313! In this episode of HubShots, Ian and Craig walk through how to properly set up and use the HubSpot Ads tool. We also talk about connecting ad platforms like Facebook, Google, and LinkedIn, reporting on ROI, tracking ad interactions, and managing contact attribution. Also, we highlight some common mistakes to avoid and share tips on getting the most value from your ad spend using HubSpot’s reporting and automation tools. In this episode we’ll cover: 👉🏻 Connecting your ad accounts to HubSpot 👉🏻 Viewing ad performance and ROI inside HubSpot 👉🏻 Ways to track ad interactions throughout a contact’s journey 👉🏻 Using lists, views, and reporting for ad insights 👉🏻 Tips on using HubSpot campaigns, events, smart content, and audiences and more! Watch this episode on YouTube: https://www.youtube.com/watch?v=EWOb_F8SYDQ Links and Resources mentioned in the show: Show notes: https://www.hubshots.com/episodes/episode-313 HubShots Daily Tip: https://www.hubshots.com/dailytip/start HubShots Framework: https://www.hubshots.com/framework HubShots Community: https://www.hubshots.com/community Welcome to HubShots - https://www.hubshots.com/ HubShots = HubSpot in the real world Real world portals. No demo stuff.
QuickShot 002: HubSpot Customer Success Workspace and the Benefits of NPS Surveys
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes. This shot we discuss: - the HubSpot Customer Success Workspace - how to measure customer satisfaction - NPS surveys as a product feedback process For full episode show notes and HubSpot related resources visit: https://www.hubshots.com Recorded: 16 May 2025 Published: 29 July 2025
QuickShot 001: Using AI and Automation Wisely
Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes. This shot we discuss: pros and pitfalls of all the AI tools that are popular with consumers, being used inside companies. For full episode show notes and HubSpot related resources visit: https://www.hubshots.com Recorded: 16 May 2025 Published: 24 July 2025
312: Should You Build Your Website on HubSpot?
This edition we dive into: • Scenarios for HubSpot as a website (Good fit and Bad fit) • Pricing • Usability • Functionality • SEO & Performance • Reporting • Security & Hosting • Integrations & Plugins • Support • Migrating to HubSpot • Scalability • Final thoughts Full show notes available at: www.hubshots.com/episodes/episode-312 Recorded: Friday 14 March 2025 | Published: Friday 21 March 2025
311: Efficiency in HubSpot
This edition we dive into: • Deep Thoughts… • Should you build your website on HubSpot • Reporting on Form results • HubSpot’s improving the calendar add-ins • Filtering Workflows by Action types • Setting your website domain security settings • Using Quick filters in Help Desk views • AccountScout (tool of the week) • Exporting the list of labels on a property list • Did HubSpot botch the Breeze credits approach? • HubSpot training in our new Community Full show notes available at: www.hubshots.com/episodes/episode-311 Recorded: Tuesday 25 February 2025 | Published: Friday 28 February 2025
310: HubSpot's Greatest Hits of 2024 - From Lead Scoring to Breeze AI
In this episode, we reflect on HubSpot's top features from 2024, including lead scoring, Breeze AI, and productivity tools. We also discuss the role of AI in customer experience, the importance of data accuracy, and our plans to launch a HubSpot-focused community in 2025. Plus, practical tips for workflows, accessibility, and more. Full show notes: https://www.hubshots.com/episodes/episode-310 In this episode we’ll cover: 👉🏻 A new version of the HubShots Framework 👉🏻 Our favourite HubSpot releases of 2024 👉🏻 Setting Association labels via workflows 👉🏻 List exclusions are so much easier now 👉🏻 Tips for using the new Lead Scoring tool 👉🏻 How to use associated objects in Deal lists HubShots = HubSpot in the real world Real world portals. No demo stuff.
309: HubSpot Fundamentals
This edition we dive into: • Quick Wins for new HubSpot Users • CRM fundamentals • Marketing Hub fundamentals to use • Sales Hub fundamentals to use • Key Settings to enable • AI tools to start with • Consider getting access to Enterprise features (at the cost of just a single seat) Full show notes available at: www.hubshots.com/episodes/episode-309 Recorded: Wednesday 11 September 2024 | Published: Friday 13 September 2024
308: Association label tips, Modern websites, Ticket lists, Back to basics
This edition we dive into: • Back to Basics (Foundations) • Sending emails to other email addresses on a contact record • Sales Hub permissions improvements (Prospecting workspace) • Setting association labels via HubSpot workflows • What is the key foundation of a modern website? • Ticket lists • ChatSpot - now in the main menu • AI tools - Claude 3.5 Sonnet • The massive content opportunity - artisanal content? • Tracking former employees of companies in HubSpot (common use case) Full show notes available at: https://www.hubshots.com/episodes/episode-308 Recorded: Tuesday 16 July 2024 | Published: Friday 19 July 2024
307: HubSpot Content Hub (formerly CMS Hub)
In this episode we’ll cover: • What Content Hub is • What it replaces (ie CMS Hub) • The main features of Content Hub • Why it is a good choice for building websites • The current gaps • Pricing tiers and when to upgrade • How it compares to WordPress, and whether you should move from WordPress to HubSpot for your website • Final thoughts about the future of Content Hub Full show notes available at: https://www.hubshots.com/episodes/episode-307 Recorded: Sunday 31 March 2024 | Published: Thursday 04 April 2024
306: HubSpot View tips, Copying Contact properties to Deals, Saved Sections, Associated Objects
This edition we dive into: • Did you start fast in 2024? • 🆕 HubShots Framework version is available • How to build a simple Marketing View of Contacts • How to build a simple Sales View of Contacts • How to efficiently copy up contact properties to a deal • How to use Saved Sections in HubSpot pages • How to view Merged Tickets • Midjourney v6 prompt for adding text • Strategy versus Tactics • Using Associated Objects in Lists Full show notes available at: https://www.hubshots.com/episodes/episode-306 Recorded: Monday 22 January 2024 | Published: Friday 26 January 2024
305: The End of 2023 HubSpot Bumper Episode
This edition we dive into: • Preparing for a Fast Start in 2024 • Quick shots (Loom, Clearbit acquisitions) • Active lists of non-marketing contacts who used to be marketing contacts • How to build a list of ZoomInfo contacts • Adding images in meetings in the HubSpot app • Using LinkedIn Sales Navigator with HubSpot - pros and cons • How to find who created a contact • Sequence sender score analysis • Triggering SMS to contacts from a workflow • Blocking contacts with free email addresses • Smart content rules to block contacts from some countries • Last Message from Visitor ticket property • HubSpot’s Data Model Overview overview • Teamwork Workflows marketplace app • Consultant versus Coach • Tons of training options Full show notes available at: https://www.hubshots.com/episodes/episode-305 Recorded: Wednesday 29 November 2023 | Published: Friday 08 December 2023
304: What was useful from HubSpot’s annual event and product announcements?
This edition we dive into: • HubSpot’s recent product announcements and what we can learn from them • Is HubSpot a CRM or a Customer Platform? • Campaign Assistant, now with added AI • Prospecting tool benefits • The Workflow cleanup feature is pretty handy • Using WordPress and HubSpot CMS together • HubSpot Guide Creator • What languages does HubSpot Chatbot support • Workflow action: Future Date Calculator • Adding Emojis to record sections • How to reduce hard bounce rate on email sends • Midjourney prompt of the week • HubSpot’s CRM puzzle • Moving notes from HubSpot records to another portal Full show notes available at: https://www.hubshots.com/episodes/episode-304 Recorded: Wednesday 04 October 2023 | Published: Friday 13 October 2023
303: Deal Lists (and list limits), Workflow Description, Alex Hormozi, the end of Email tracking
This edition we dive into: • Deal lists and list limitations • Alex Hormozi’s book launch and course • Why Workflow descriptions are useful • Midjourney prompts • HubSpot CMS Hub redirection magic • The end of email tracking is nigh Full show notes available at: https://www.hubshots.com/episodes/episode-303 Recorded: Friday 25 August 2023 | Published: Friday 01 September 2023