057: Inbound is here, HotJar Integration, Video Ultra-engagement

Welcome to Episode 57 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 31 October 2016 | Published: Friday 04 November 2016 Full show notes available here: http://hubshots.com/episode-57/ Welcome to the Halloween Episode Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 8 days left! We’ll be in the air when this episode goes live. New speaker announcements: Charles Duhigg http://www.inbound.com/speakers/charles-duhigg http://charlesduhigg.com/the-power-of-habit/ Charles Duhigg’s The Power of Habit: Why We Do What We Do in Life and Business has spent over a year on the New York Times bestseller list. Join the HubShots Facebook Group: https://www.facebook.com/groups/1608138752821574/ Shot 2: HubSpot Feature/Tip of the Week http://www.hubspot.com/integrations/hotjar [HubSpot Connect] – Hotjar Integration Tip: make sure you include HotJar events in the timeline filter in HubSpot: Shot 3: Challenge of the Week Trying to decide on which sessions to attend! Shot 4: Stat of the Week Ultra-engagement: https://apac.thinkwithgoogle.com/infographics/online-video-trends-2017-media-plan.html Half of 18-34 year olds would drop whatever they are doing to watch a new video by their favourite creator! This is how powerful video can be – as part of your audience building plan. Shot 5: Opinion of the Week Strategising your lead generation https://entrepreneurs.maqtoob.com/are-your-leads-qualified-strategize-your-lead-generation-4499e6f9e99f#.wzwaoegfg The 2 most important criteria for leads you should be looking for are: Closing potential — Determine how easy will the lead convert into a customer. Revenue potential — Determine the revenue that will be generated from the lead over a lifetime or the time period of your contract. Then goes on to discuss what ‘quality’ looks like Shot 6: Pro Tip of the Week Another call to ‘test and measure’: https://medium.com/the-mission/the-battle-of-conversion-rates-user-generated-content-vs-stock-photos-7bc8f3c76ea8#.vlbfnejy6 Running a series of ecommerce product page tests, testing user generated images with stock photos: in 3 out of 4 tests the UGC won (by a large margin). Example: the one of the left had a 3X conversion rate Shot 7: State of Inbound Item of the Week http://www.stateofinbound.com/ Pg.57 How do you prefer to communicate for business purposes? HubSpot State of Inbound Report 2016 pdf page 57 of 64 In Australia there seems to be a high proportion of email, face-to-face and phone. This is not far from what we have seen when talking to people at HubSpot. HubSpot State of Inbound Report 2016 pdf page 58 of 64 Would love to know what is in the ‘Other’ category! Shot 8: Resource of the Week http://www.marketingaiinstitute.com/ Interesting perspectives on how artificial intelligence is helping with marketing – especially with natural language generation. From Paul Roetzer and the PR 20/20 team https://moz.com/blog/the-technical-seo-renaissance Nice work by Mike King (iPullRank) An example of an awesome article that is so long that I haven’t read it all, but will gladly share it! If you like reading about things that refer to 304 response codes, then this is the article for you. Shot 9: Mobile App of the Week HubSpot’s new all in one mobile app for iOS https://itunes.apple.com/ie/app/hubspot-marketing-crm-sales/id1107711722?mt=8 Notification Center HubSpot With widgets! Shot 10: App of the Week Facebook Groups App https://itunes.apple.com/us/app/facebook-groups/id931735837?mt=8 See all of your Facebook groups in one place! Join our Group and stay in touch > https://www.facebook.com/groups/1608138752821574/ Shot 11: Quote of the Week