052: Inbound Rave, HubSpot Rant, State of Inbound Review, Appreciating the Good Things

Welcome to Episode 52 of HubShots! Recorded: Monday 26 September 2016 | Published: Thursday 29 September 2016 Full show notes available here: http://hubshots.com/episode-52/ Welcome Special offer: Free set of steak knives for the most creative tweet to us @HubShots : http://www.ebay.com.au/itm/NEW-ROUND-TIP-STEAK-KNIFE-SET-Plastic-Handle-Knives-Handle-Stainless-Steel-/181931151878?var=&hash=item2a5bf11206:m:m_wnPX5REmSDd9bO-33BpZQ Shot 1: Inbound Thought of the Week Inboundcountdown.com – 42 days left! Will be in the 30s when this is live! New Featured Speaker – Michael Strahan – http://www.inbound.com/inbound16/speakers/michael-strahan Emmy winner and Super Bowl Champion Michael Strahan currently co-hosts ABC’s “Good Morning America” and serves as an analyst for “Fox NFL Sunday.” Here is his book, Wake Up Happy – http://wakeuphappy.com/ Shot 2: HubSpot Feature/Tip of the Week Point out the product updates page > http://www.hubspot.com/product-updates In Beta – New HubSpot Marketplace – where are the drag and drop templates filter? New Collected Forms Dashboard in LeadIn Reminder tips: Episode 49: HubSpot Smart lists and forms: http://hubshots.com/episode-49/ Episode 50: Lead scoring: http://hubshots.com/episode-50/ Episode 51: Workflow settings: http://hubshots.com/episode-51/ Shot 3: Challenge of the Week Buyer’s Remorse – https://en.wikipedia.org/wiki/Buyer%27s_remorse Buyer’s remorse – a big problem often created by conflicting KPIs. Shot 4: Opinion of the Week Bad app experience. Eg. Band App where it was forcing you to enable notifications. Why do people cause friction between people? Shot 5: Pro Tip of the Week HubSpot research > https://research.hubspot.com/ Use this for metrics in your presentations and talking to your business. Shot 6: State of Inbound Item of the Week http://www.stateofinbound.com/ http://blog.hubspot.com/marketing/state-of-inbound-stats 2 key takeaways: 1: Marketers find tracking and making sense of their metrics a challenge. SOI blog X Most Revealing Stats 3 2: Inbound organizations with an SLA are over 5X as likely to be effective.SOI blog X Most Revealing Stats 4 Shot 7: Resource of the Week Focus on subscription goals as part of your goal set: http://contentmarketinginstitute.com/2016/09/ignored-subscription-goal/ Shot 8: Community Item of the Week Penguin now part of the Google Algorithm: https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html Aaron Wall comments: http://www.seobook.com/penguin-40-update Key point: “Anyone operating at scale chasing SEO with automation is likely to step into a trap.” Shot 9: App of the Week The advertising ROI calculator: https://www.hubspot.com/ads-calculator hubspot ads roi calculator Shot 10: Podcast of the Week InboundBuzz – Episode 30: https://www.redpandas.com.au/ep30/ Shot 11: Thought of the Week https://medium.com/killericscancer/returning-to-normal-4cbeb9606edf “I used to dream about a future where I was rich and successful. These days, I dream about a future where Bryn, Eric and I can all go have a picnic in the park together. It turns out all that really matters to me is my family being healthy, happy, and together. If we have that then I’ll feel like the richest person in the world.” A reminder to appreciate the ‘little’ things… Shot 12: Quote of the Week The team that is the most focused and executes the best is the team that wins. That’s usually the team that can handle the pressure of the situation. ~ Michael Strahan