042: HubSpot Competitor Manager, Marketing Qualifications, HubSpot BETA items, Latest Research

Welcome to Episode 42 of HubShots! Recorded: Thursday 14 July 2016 Full show notes available here: http://hubshots.com/episode-42/ Shot 1: Inbound Thought of the Week Only 117 days until Inbound 2016: http://inboundcountdown.com Inbound Training > http://www.inbound.com/inbound16/trainings Prediction: Ellie Goulding for the main entertainment event: https://en.wikipedia.org/wiki/Ellie_Goulding Shot 2: HubSpot Feature/Tip of the Week Using the Competitor Manager: https://app.hubspot.com/competitors/ A quick tip for people who may have forgotten about it HubSpot has a ton of tools that are easy to forget about. We might look at the Keyword tool in a future episode Shot 3: Challenge of the Week HubSpot COS scenario – wanting to have 2 web sites using the Website Add-on HubSpot COS = HubSpot Website Platform On average, customers who use the HubSpot Website Platform to power their inbound marketing generate 10-20% more traffic than marketers using another CMS. Find out how. Shot 4: Opinion of the Week Brilliant example of creating buzz – this is an example of using content to drive reaction, and then push to an upsell to his mini-MBA offering Shot 5: General Tip of the Week Example of a HubShots promotion where we spent $100. It got 169 post likes – yay, but only 4 link clicks! Goes to show the trap of vanity metrics: Facebook Marketing Fail! Shot 6: State of Inbound Item of the Week https://research.hubspot.com/reports/the-future-of-content-marketing Notice the increase in use of Facebook as a news source: Consumer behaviour Notice that people consume video thoroughly, but not podcasts: Consumer behaviour One interesting benefit of podcasts – it’s one of the few content sources you can skim and do other things (eg drive, work out, commute in general, walk, have on in the background) Shot 7: What’s Coming in HubSpot Item of the Week In BETA currently: One-click to add received email to CRM > Currently you can forward emails from any mail client into the CRM using the address @forward.hubspot.com. Ability to add Blog Author Bio module we can add to the blog page Add the ability to have captions on photos in blog Shot 8: Podcast of the Week Congrats to the HubCast on their 100th episode! https://www.thesaleslion.com/hubcast-podcast/ Shot 9: App of the Week Facebook Pages App: https://www.facebook.com/help/463079013702512/ Click here to join the HubShots WhatsApp group: http://hubshots.com/whatsapp/